Yeah, somebody might want to know how many lessons and modules and live calls
are in your program or your course, but that's not what's going to make
somebody get off the fence and decide whether to buy or not. What they
really want to know is will this work for me? Is it possible for
somebody like me in my situation to get this result, to have this desired
outcome? How is this any different from every other solution that I've already tried
and already failed at. Welcome to Imperfect Action. I'm Steph Taylor. For
years, I read all the books, downloaded all the freebees, and did
all the courses, but it wasn't until I started taking imperfect action that my
business had its first million dollar year. Imperfect action is about doing things before
you're ready, prioritizing consistent action over perfect action, and moving forward even when
you're not sure you're doing it right. On this show, you can expect
mindset advice, actionable marketing tips and strategies to build a business that brings you
more profit, more freedom, and even more joy. Are you on the
list to get my daily businesses? Every day, I'll send you a bite
sized prompt designed to help you grow your business in a more intentional way.
Sign up at step taylor dot com, forward slash DBB, or at the
link in the show notes. Hey, welcome back to Imperfect Action. This
is episode six hundred and seventy two. Today we are talking launch tweaks,
the little tweaks you can make in your next launch to have a big impact
on the sales that you make. Now, the smallest tweaks often make the
biggest difference when it comes to selling your online courses, memberships, group programs.
And you can follow the best launch plans, you can emulate what you
see all of the big names doing in their launches, but until you get
that underlying strategy right, you're not going to see those results in your launch.
So today I'm sharing seven things that might not sound super sexy, super
shiny, but they will make a really big, measurable difference to your launch.
So launch tweak Number one, do your audience research. The biggest thing
that will impact your launch results is how well you understand your audience. And
you might think that you understand them really, really well, especially if you've
been working with them for years, But you can't skip the step and sure,
you can send out a survey. You can get those surface level insights.
Those are pretty useful, but what really makes a big difference is diving
below the surface. And the best way to do this is on some kind
of call zoom call, phone call somewhere where you can ask those follow up
questions. You know, when they tell you that they are feeling overwhelmed,
Now you can ask them, well, what specifically is overwhelming you? And
then you can understand what's really going on for them, and your launch content
can speak to what's really going on in their minds and in their lives.
And the result of this is that when you write that launch content and that
sales copy your ideal client who is reading it, they're going to think,
oh, wow, they really get me. This is right for me,
this is the right offer for me. Okay. The second launch tweak is
to understand the magician's gap for your ideal client. Once you have done your
audience research, you might start to see that there's a big knowledge gap between
where your ideal client is right now and where they need to be to be
ready to buy from you. And until you bridge that gap, it's going
to be a lot harder for you to sell to them. And this exists
with literally any offer. It's not just with courses and group programs and memberships
or anything that you're live launching. It exists with literally anything you are selling.
The only difference is that live launching is this journey where you are helping
your audience to bridge that gap in real time with you. Basically, the
entire purpose of your launch is to bridge this gap and to help your audience
to make a decision about whether your offer is the right one for them or
not. That's all it really is. So once you've uncovered the magician's gap,
now you can create content that bridges the gap. You can create a
launch specific lead magnet that bridges it, you can create a webinar that bridges
it. And I go into the basics of the Magician's gap inside Module one
of Launch Magic, and at the end of July, I'm running an exclusive
free event for people who are on the Launch Magic waitlist only where I'll be
teaching Module one live in a zoom call. So if you are not on
the waitlist, make sure you get on the waitlist. DM me on Instagram.
I'm there at Steftaylor dot co. Send me the word magic, just
magic and I will automatically add you to the waitlist, or if you're not
on Instagram, you can get on the waitlist at Steff Taylor dot co.
Slash Magic, Okay Launch Tweak number three stop talking in expert language. And
this one isn't easy because it requires you to put yourself in your ideal clients
shoes and to think about how they are experiencing the problem that your offer solves.
James Wedmore has this fabulous analogy that really made this idea click for me,
where he talks about how your audience is going out there in the world.
They're walking around with a headache, and you are the expert in headaches,
and you know that their headache is caused by dehydration. But if you
go to them and say, hey, here's a cure for your dehydration,
they're going to say, no, thank you, I've just got a headache,
right, And that's how so many of us approach that content. We're
coming at it as the experts because you've probably spent a lot of time learning
about the thing that you teach. So if it's really hard then to take
that step back and think about how is my ideal client experiencing this what is
actually going on in their lives, And if your content isn't getting the right
attention online, it's possibly because you are talking to them in expert language,
which then leaves those ideal clients thinking, Oh, this isn't for me,
this isn't what I need, this isn't the solution to my problem, and
they keep scrolling. Okay, launch tweak number four. Spend less time talking
about the features and benefits of your offer during cart open, and spend more
time helping your potential buyers to make a decision. Yeah, somebody might want
to know how many lessons and modules and live calls are in your program or
your course, but that's not what's going to make somebody get off the fence
and decide whether to buy or not. What they really want to know is
will this work for me? Is it possible for somebody like me in my
situation to get this result, to have this desired outcome? How is this
any different from every other solution that I've already tried and already failed at.
So during cart open, in a launch, instead of counting down the days
until doors close and hoping that you'll pressure somebody into buying at the last minute,
because they don't want to miss out. Instead, how can you help
them to make an educated decision about whether your offer is the right one for
them or not. Launch tweak number five send out a non buyers survey,
So after doors close, send a survey to the people who chose not to
buy. And I know this feels so scary. It's like asking somebody who
dumped you to tell you everything that's wrong with you. That's essentially what it
is, right, But this is the most effective way to identify the gaps
in your launch strategy and your launch content. You will get a much better
understanding of any of the knowledge gaps that you maybe didn't address in your launch
content, or any of the questions and hesitations that you didn't address in your
cart open content. If you simply ask people why they chose not to buy,
and if you're really nervous about reading those responses, you're not alone,
right. I like to sit down with a friend or with a glass of
wine when these because it can feel a little bit it can feel a little
bit personal sometimes, and I've had some in the past that have really annoyed
me. Somebody told me they wouldn't spend more than fifty dollars for my course.
It's actually two thousand, five hundred dollars. But I also know I
need to take those kinds of responses with a bit of a grain of salt
because not everyone who is answering that survey is my ideal client, right,
So I pay attention to what people have said, but I also know to
differentiate between who is the ideal client and who isn't. Launch tweak number six,
collect social proof and actually leverage it, and ideally don't ask somebody,
hey, can you write me a testimonial, because that's going to put them
on the spot and they're probably going to write something like this was a really
good course. I got a lot of value out of it. It was
really easily taught, and I like the teaching style and the lessons were really
good, and like, yeah, that's nice, but it's not super useful.
It's not going to help some to make a decision about whether it's right
for them or not. So instead ask a student, ask a past student
to jump on a call and ask them questions about their experience, or create
a survey with specific questions about their experience, rather than just asking them to
write a testimonial and then take the answers that they give you and turn those
into a testimonial, and then send that testimonial to them to approve or make
any changes if they want to. This process works so much better, so
much more effectively than can you write me a testimonial, because they want to
give you a good testimonial, but they don't really know how to craft a
testimonial that's effective. And then tweak number seven, grow your audience between launches.
Your first launch is going to be pretty easy because you've probably got a
fairly warm audience. Even if it's a tiny audience, they're probably pretty warm.
The second launch gets a little bit harder because now you need to get
some new people into your email list, into your social media audience, and
that means intentionally growing your audience, either organically or with paid ads. And
one of the bonuses that I offer with launch Magic each round is the Audience
Growth Booster. That's thirty days of little actions that you can take to intentionally
grow your audience for your next launch. Every student gets this with launch Magic.
It's a bonus, but every student gets it, and if you jump
on the wait list for Launch Magic, you'll be the first to know when
we open doors at the end of July. You'll also get that invite to
the Early Bird or the waitlist only event where I'm teaching Module one Live.
To get on the waitlist, DM me the word magic on Instagram. I'm
at Steff Taylor dot co over there, or visit Steff Taylor dot co slash
magic and you'll be able to sign up for the waitlist over there as well.
That is it for today's episode. Thank you so much for listening.
Catch you next time. The Old d