1 00:00:03,279 --> 00:00:08,560 This is Beer in Front. Each episode I'll bring you the latest and old 2 00:00:08,599 --> 00:00:14,359 and new school beers. I'll bring on people and breweries from across the country, 3 00:00:14,640 --> 00:00:19,679 as well as featured beer from the great city of Chicago. That's Beer 4 00:00:19,760 --> 00:00:28,120 in Front and it's coming up now. Welcome to episode one hundred and sixty 5 00:00:28,199 --> 00:00:33,560 four of Beer in Front. I'm your host, Dave's Alatorus and Beer in 6 00:00:33,640 --> 00:00:38,880 Front is a proud member of the Odd Pods Media Network. I have a 7 00:00:38,960 --> 00:00:44,280 really good show, nice interview that I had with Larry Horwitz. Larry is 8 00:00:44,320 --> 00:00:50,240 over at Crooked Hammock Brewery. They're out of Delaware and Myrtle Beach. I 9 00:00:50,320 --> 00:00:55,880 had a couple beers from them that were both spectacular, great interview, a 10 00:00:55,960 --> 00:01:00,320 lot of fun talking to Larry, even though we had some Zoomies shoes, 11 00:01:00,439 --> 00:01:07,000 so forgive the zoom issues, but that was just a lot of fun for 12 00:01:07,079 --> 00:01:11,120 all the dads out there and single moms raising kids alone. Hope everyone had 13 00:01:11,120 --> 00:01:18,239 a great Father's Day weekend. We didn't do much here. Moira did not 14 00:01:18,319 --> 00:01:22,959 get me a gift. She didn't even let me sleep on Father's Day. 15 00:01:23,159 --> 00:01:27,680 I don't have any children. I have Moira, Rose and the little gangster 16 00:01:29,799 --> 00:01:34,719 did like shakers and started licking her paws at six in the morning. So 17 00:01:36,680 --> 00:01:41,000 that was my Father's Day gift from Moira. I'm recording this. She's laying 18 00:01:41,040 --> 00:01:42,560 on her bed next to me. Is she just looking up at me like 19 00:01:44,359 --> 00:01:49,000 you're a dick? But I hope everyone had a good Father's Day out there. 20 00:01:49,439 --> 00:01:53,200 If you'd like to support the show, head over. It's a patreon 21 00:01:53,439 --> 00:01:59,120 dot com slash Beer in Front. You could support the show for as little 22 00:01:59,159 --> 00:02:04,079 as one dollar or a month, or if you can't do that, I 23 00:02:04,280 --> 00:02:07,439 totally get it. I still appreciate you, and I appreciate you listening. 24 00:02:07,879 --> 00:02:14,639 Just give a five star review, like follow me on Instagram, TikTok, 25 00:02:14,680 --> 00:02:19,000 all that other stuff YouTube, follow me at Beer in Front if you could 26 00:02:19,039 --> 00:02:24,439 like and subscribe there, that helps the show and the algorithms get more people 27 00:02:24,479 --> 00:02:30,680 to watch this nonsense. So I appreciate all of you out there. Over 28 00:02:30,719 --> 00:02:34,400 the weekend, I stopped off at Dovetail, one of my favorite spots, 29 00:02:34,759 --> 00:02:40,479 and they had a toast and it was the Polish Beer Day Rosious Kia, 30 00:02:40,879 --> 00:02:46,599 so I had one of those that was phenomenal. Grab myself a T shirt. 31 00:02:46,199 --> 00:02:51,280 So that was a lot of fun. There's a ton of stuff happening 32 00:02:51,360 --> 00:02:57,479 where in the summertime. So whether you're in Chicago or anywhere around the world, 33 00:02:58,520 --> 00:03:05,240 go out find yourself for brewery. Everyone's having festivals get togethers, so 34 00:03:05,400 --> 00:03:10,840 please head out and support your local brewery. Remember last year when I did 35 00:03:12,360 --> 00:03:16,199 an episode from the Shower and I did a shower Beer. Ruby and I 36 00:03:16,280 --> 00:03:21,639 were out yesterday. We were walking around Lincoln Square and we went into this 37 00:03:21,719 --> 00:03:29,120 little local shop and there's a soap from a company called Soap Distillery. They 38 00:03:29,159 --> 00:03:36,000 make a bar of soap called shower Beer. So I'm a Duke Cannon guy. 39 00:03:36,199 --> 00:03:38,560 If any guys are out there and you have Duke Cannon bars of soap, 40 00:03:39,360 --> 00:03:43,960 they're big. So when this bar of soap runs down a little bit, 41 00:03:44,120 --> 00:03:47,520 I'm going to go have to pick up a shower beer bar of soap 42 00:03:47,759 --> 00:04:02,280 and maybe do another episode in Beer News. Illinois passed. They did this 43 00:04:02,360 --> 00:04:06,240 on May twenty six, but I just saw it. They passed an emergency 44 00:04:06,479 --> 00:04:15,919 order restricting crossover beverages like your sunny d and then the hard Sunny d the 45 00:04:15,079 --> 00:04:21,319 Mountain dews where you have to separate them. You can't place them side by 46 00:04:21,480 --> 00:04:26,319 side. I know a few other states are thinking of doing it, and 47 00:04:26,480 --> 00:04:31,279 really they should. I was reading over on brew Bound that and I didn't 48 00:04:31,319 --> 00:04:36,720 realize this New Jersey. The craft breweries there have a lot of restrictions, 49 00:04:38,120 --> 00:04:43,600 and there's some laws that are going through the state Assembly that's going to help 50 00:04:43,680 --> 00:04:49,120 them, Like some of them will allow them to have food trucks and vendors 51 00:04:49,199 --> 00:04:56,639 on site, and they'll be allowed to have like special events like most bars 52 00:04:57,120 --> 00:05:01,439 or breweries they have, like trivia nights or like yoga on weekend. I 53 00:05:01,480 --> 00:05:06,439 guess New Jersey can't do this, but there's some bills going through the Assembly 54 00:05:06,959 --> 00:05:12,439 that hopefully will allow New Jersey to catch up with the rest of the world 55 00:05:13,920 --> 00:05:18,680 here in Chicago. On Friday, June thirtieth, half Acre Brewery in Vienna 56 00:05:18,800 --> 00:05:25,319 hot Dog they're gonna have their annual only Gold celebration. If you go to 57 00:05:25,360 --> 00:05:30,720 half Acre, you could pick up a good Chicago style hot dog and only 58 00:05:30,879 --> 00:05:34,199 gold lagger. That's always a fun time. The beer is great, and 59 00:05:34,439 --> 00:05:40,759 who doesn't love a hot dog? No catch up? Read over on my 60 00:05:40,959 --> 00:05:45,160 Beer Buzz that Ale Smith out of San Diego. They're going to have a 61 00:05:45,160 --> 00:05:48,560 couple new variants of their speedway style which is a winner. They're gonna have 62 00:05:48,600 --> 00:05:54,800 a barrel aged version coming out and an Afa Gatto which is going to have 63 00:05:55,439 --> 00:06:00,519 some coffee vanilla beans from Tahiti that looks really good along with the barrel age, 64 00:06:00,560 --> 00:06:06,879 so look for that coming out in the fall from Alesmith. Finally I 65 00:06:08,160 --> 00:06:11,839 reached out to them. I don't know if they're gonna listen to me because 66 00:06:11,920 --> 00:06:16,319 I'm just a jackass in Chicago. But Bill Gates, he threw some money 67 00:06:16,399 --> 00:06:26,360 behind this startup company that is making a beer from wastewater that is like stuff 68 00:06:27,319 --> 00:06:32,439 from your shower. So it's called Epic One water Brew. It's going to 69 00:06:32,519 --> 00:06:40,399 be a colch style ale made from purified shower, laundry and sink water. 70 00:06:41,199 --> 00:06:46,639 I've reached out to them. I'm hoping that they send me a can because 71 00:06:46,720 --> 00:06:50,800 I'll try it on the show and talk about it. But I don't know. 72 00:06:51,120 --> 00:06:54,920 I mean, there's some days I skip a shower and not a lot, 73 00:06:55,160 --> 00:06:58,199 you know, one day a week I skip a shower. I hope 74 00:06:58,240 --> 00:07:02,560 they used the water from not that day. But there's a new beer coming 75 00:07:02,600 --> 00:07:08,759 out with recycled shower water. If you're interested in it. It's called Epic 76 00:07:08,959 --> 00:07:21,439 One water Brew. Hi I'm Tina how Tomeo and I'm Hilary Dougherty, and 77 00:07:21,560 --> 00:07:26,399 we host The Muck Podcast, where we discussed the dark and sometimes weird true 78 00:07:26,439 --> 00:07:30,360 stories in American politics. Etina, did you know that Elvis crashed the Nixon 79 00:07:30,399 --> 00:07:34,240 White House for the sole purpose of getting a DA badge and it worked? 80 00:07:36,240 --> 00:07:42,040 Or how a gun control advocate senator out of California engaged in gun trafficking with 81 00:07:42,160 --> 00:07:46,000 notorious gang leader shrimp Boy Boy I remember him, Okay, So you know. 82 00:07:46,079 --> 00:07:49,800 We cover all of that and more from Malady's madness, mischief and murder 83 00:07:49,800 --> 00:07:55,399 in US politics, and we also host a bi weekly interview segment called Little 84 00:07:55,480 --> 00:07:59,680 Muck. We interview politicians, journalists, activists, and others who share their 85 00:07:59,680 --> 00:08:03,800 experiences in politics. Find The Muck Podcast wherever you listen to podcasts, and 86 00:08:03,879 --> 00:08:07,240 check us out on social media at the Muck Podcast. All right, welcome 87 00:08:07,279 --> 00:08:13,439 back to the show I'm having on right now from Crooked Hammock Brewery. He's 88 00:08:13,480 --> 00:08:18,079 the head of brewing operations, Larry Horwitz. Crooked Hammock just put out a 89 00:08:18,160 --> 00:08:22,720 new beer last week called Hammock Light. This is a lagger four point two 90 00:08:22,800 --> 00:08:26,800 percent. I'm looking forward to cracking us open. Larry, how's everything going 91 00:08:26,839 --> 00:08:31,120 this afternoon? I'm doing great? How are you, Dave? Excellent? 92 00:08:31,199 --> 00:08:35,080 Thank you. Crooked Hammock has three locations, two in Delaware, one in 93 00:08:35,240 --> 00:08:41,080 Myrtle Beach. Can you tell me about the brewery? Yeah? Absolutely, 94 00:08:41,279 --> 00:08:45,720 Well, first I'll tell you that Crooked Hammock is a division of Lelita Hospitality, 95 00:08:45,799 --> 00:08:50,080 so there are actually more hospitality businesses and involved with us, and we 96 00:08:50,159 --> 00:08:54,360 sell beer that we make a Crooked Hammock at almost all of our locations, 97 00:08:54,360 --> 00:08:58,440 which is awesome. But we're are you know, we're a backyard cookout themed 98 00:09:00,080 --> 00:09:03,039 hospitality business, a brew pub if you will, for those of us at 99 00:09:03,039 --> 00:09:07,159 a certain age that has been around since twenty fifteen. We have three locations 100 00:09:07,159 --> 00:09:11,720 and all three of them have a brewery and a brewery on site. Our 101 00:09:11,759 --> 00:09:15,759 original location from twenty fifteen is in Lewis, Delaware, right on your way 102 00:09:15,759 --> 00:09:18,759 into town there off at nine. Then we're in Middletown. We have a 103 00:09:18,919 --> 00:09:24,120 very beautiful, large location there with a huge backyard. We literally have an 104 00:09:24,159 --> 00:09:28,399 AstroTurf backyard full of full of games for kids and adults. I mean that's 105 00:09:28,440 --> 00:09:33,200 that's our stick, right, Yeah, you know, easy drinking backyard beer 106 00:09:33,279 --> 00:09:37,399 for backyard cookouts. And of course our third location is right on the inter 107 00:09:37,480 --> 00:09:41,080 Coastal Waterway in North Myrtle Beach, South Carolina, and oddly at the moment 108 00:09:41,120 --> 00:09:46,279 it's our physically largest location and also our busiest location, although we are very 109 00:09:46,440 --> 00:09:50,559 very busy, especially you know, Memorial Day just came and went and it's 110 00:09:50,600 --> 00:09:54,200 officially you know, open for business. Season at the beach Middletown is interesting. 111 00:09:54,600 --> 00:09:58,360 It's busy most of the year, but of course it gets extra busy 112 00:09:58,399 --> 00:10:01,639 when the weather gets great because we have such a large outdoor space there. 113 00:10:01,039 --> 00:10:05,480 We brew all of the beer we serve at crick at Hammock locations at Crook 114 00:10:05,519 --> 00:10:09,320 at Hammock, which is I won't say that's terribly unique, but I'm pretty 115 00:10:09,320 --> 00:10:11,360 proud of that. Right. We don't serve anybody else's beer unless it's a 116 00:10:11,360 --> 00:10:15,799 collaboration or a special occasion and we have you know how it is, we 117 00:10:16,200 --> 00:10:20,240 don't do this thing, and except when we do, yeah, right, 118 00:10:20,960 --> 00:10:24,120 you know, occasionally we invite our friends, especially in Lower Delaware, to 119 00:10:24,159 --> 00:10:28,120 come by for ourn event. We do an event every year called Beer Drinker's 120 00:10:28,200 --> 00:10:31,320 Choice, which is basically a popularity contest of all local brewers, which is 121 00:10:31,399 --> 00:10:35,039 kind of fun. You know, are you cool dressed up in costume and 122 00:10:35,080 --> 00:10:39,879 drink beer? Yeah? You mentioned like the big holiday weekend. Has everything 123 00:10:39,000 --> 00:10:43,679 in your locations? Has it rebounded from twenty twenty, We'll be back in 124 00:10:43,759 --> 00:10:48,120 full swing. Yeah, you know. So we just had the Crack Brewer's 125 00:10:48,159 --> 00:10:54,480 Convention in Nashville, and that's kind of where I look to for industry trends 126 00:10:54,480 --> 00:10:56,200 and averages. And you know, all the numbers are saying a lot of 127 00:10:56,200 --> 00:10:58,279 the same thing, which is the world is looking a whole lot like it 128 00:10:58,360 --> 00:11:01,919 did before the whatnot, and we're seeing the same thing. You know. 129 00:11:03,279 --> 00:11:07,000 Obviously, we believe people are being a little more cautious than they would have 130 00:11:07,080 --> 00:11:11,200 been before, and the world is certainly a different place than it was. 131 00:11:11,240 --> 00:11:13,360 But sales are back and our guests are coming back, and we're seeing the 132 00:11:13,360 --> 00:11:18,120 crowds, especially in Lower Delaware and in North Mertle Beach, we're seeing the 133 00:11:18,120 --> 00:11:20,559 crowds start to show back up. So our traffic counts, which we watch 134 00:11:20,600 --> 00:11:22,799 pretty carefully, are on trend with about three years ago. All right, 135 00:11:22,840 --> 00:11:28,080 awesome, Well, the newest beer you have is Hammock light Logger. I 136 00:11:28,120 --> 00:11:31,600 mentioned in the intro. This is a four point two percent ten Ibu beer. 137 00:11:33,279 --> 00:11:35,519 Why don't you tell us about that while I crack it open. Yeah, 138 00:11:35,559 --> 00:11:39,720 you want to make the noise there by the mill. Absolutely that never 139 00:11:39,720 --> 00:11:45,159 gets old, never, never a minute. And thank you for pouring that 140 00:11:45,200 --> 00:11:48,639 in a glass to make my heart happy when you do that. That's awesome. 141 00:11:48,919 --> 00:11:52,200 So you know, obviously we're Brere that started in a beach town and 142 00:11:52,840 --> 00:11:58,399 we were absolutely ridiculously busy for the first re us we were open because you 143 00:11:58,440 --> 00:12:01,879 know, as as my leader and one of our founding owners rich which Rich 144 00:12:01,960 --> 00:12:05,720 G will tell you, he said, you know, we opened a brewery 145 00:12:05,799 --> 00:12:09,120 with one ton abandoned and lots of hubris. We had no idea what we're 146 00:12:09,159 --> 00:12:11,279 doing, and we did it anyway, and aren't we all glad that he 147 00:12:11,320 --> 00:12:15,960 did? And so they just got overwhelmed and that meant that there were some 148 00:12:16,039 --> 00:12:20,399 limitations that the relatively small seven barrel brewhouse that's installed and Lewis could support, 149 00:12:20,559 --> 00:12:24,120 right, So we were really ale heavy for a long time. Um and 150 00:12:24,360 --> 00:12:28,799 as we expanded, you know that I don't want to say that that slowed 151 00:12:28,879 --> 00:12:31,639 us down any because you know, we've been very successful with sour beers, 152 00:12:31,639 --> 00:12:35,200 and with hoppy beers and with the ales we've brewed m But you know, 153 00:12:35,600 --> 00:12:39,919 I think we all kind of know the crispy boy phenomenon is real right now 154 00:12:39,960 --> 00:12:46,159 and folk are looking to drink clean, crisp, crushable lager beer. And 155 00:12:46,200 --> 00:12:48,960 so you know, I'm I'm a relatively new addition to the Hammock team. 156 00:12:48,960 --> 00:12:50,600 I've been there since the end of the last year, and you know, 157 00:12:50,600 --> 00:12:52,480 we've been working together to say, all right, well, what can we 158 00:12:52,679 --> 00:12:58,480 how can we take our portfolio and create even more products that our consuming public 159 00:12:58,519 --> 00:13:03,000 want to drink? And I am super passionate about Logger beer in general. 160 00:13:03,039 --> 00:13:05,919 I mean I cut my teeth in the industry working for arguably the single largest 161 00:13:05,919 --> 00:13:09,480 manufacturing beer in the world. And of course I've worked for craft breweries all 162 00:13:09,480 --> 00:13:13,639 across the United States for the last thirty years. Most famously for me, 163 00:13:15,240 --> 00:13:18,480 early in my career, brew that doesn't existing work called Hosper Brewing Company in 164 00:13:18,519 --> 00:13:20,840 Columbus, Ohio, which at the time, and I'll date myself here by 165 00:13:20,840 --> 00:13:24,600 telling you that I started working there in the early nineties. You know, 166 00:13:26,039 --> 00:13:31,840 they were making exclusively Logger beer, and that was really strange because who did 167 00:13:31,919 --> 00:13:35,080 that, right. I mean most of us who've been around remember the times 168 00:13:35,080 --> 00:13:37,039 when you know. I have a good friend who was the brewer at the 169 00:13:37,120 --> 00:13:41,720 John Harvards in Cambridge Square and they had two for manners, right Like. 170 00:13:41,840 --> 00:13:45,960 He's like, we'd brew beer on Monday and we'd be selling it on Saturday. 171 00:13:46,279 --> 00:13:48,559 And I'm like, beer takes at least two weeks to make. He's 172 00:13:48,559 --> 00:13:52,679 like, yeah, it does, doesn't it. I'm like, all right, 173 00:13:52,679 --> 00:13:54,600 well that's interesting. So you know, this tiny, little, tiny 174 00:13:54,600 --> 00:13:56,879 little brewer was passionate about logger beer. Is one of the reasons I got 175 00:13:56,879 --> 00:14:00,639 a job there. My boss at that time was a man named Alan Young, 176 00:14:00,679 --> 00:14:03,879 who, interestingly enough, just retired from the industry. But he's like, 177 00:14:03,919 --> 00:14:07,440 you know, logger beer is a special thing, and and I don't 178 00:14:07,440 --> 00:14:11,159 want to call myself a Deutsche file, but I definitely have great respect for 179 00:14:11,159 --> 00:14:15,440 the lager beering traditions, especially of Southern Germany. So all throughout my career 180 00:14:16,159 --> 00:14:18,919 I have focused on making these kinds of styles, and of course, you 181 00:14:18,960 --> 00:14:20,799 know, as as a journey person brewer, I think it's important that we 182 00:14:20,879 --> 00:14:24,519 represent just about all of the style categories that our customers are going to be 183 00:14:24,559 --> 00:14:28,639 interested in. But I'm pretty excited to see the market. You know, 184 00:14:28,159 --> 00:14:33,600 we live long enough the clothes that used to be hip hip again. So 185 00:14:33,000 --> 00:14:37,399 the beer that I used to make a lot of is suddenly very desired by 186 00:14:37,480 --> 00:14:43,480 customers. And so we've kind of got this interesting crossroads where my taste and 187 00:14:43,720 --> 00:14:48,600 desire around manufacturing are starting to meet the consumer desire. Obviously a lot of 188 00:14:48,600 --> 00:14:52,879 other beer in our portfolio, but we sat down and said, okay, 189 00:14:52,919 --> 00:14:56,840 well what are we missing? You know what, what could we do here 190 00:14:56,840 --> 00:14:58,600 that would really get people excited about our brand? And I looked at the 191 00:14:58,600 --> 00:15:01,039 portfo and I said, I mean, it sounds kind of interesting for us 192 00:15:01,080 --> 00:15:05,440 to discuss it, but we are missing a premium American lager beer. And 193 00:15:05,480 --> 00:15:07,159 everybody said, well, you know, we have made longer beer in the 194 00:15:07,200 --> 00:15:09,679 past, it's been popular, it's done well, and said, well, 195 00:15:09,720 --> 00:15:13,519 let's get this thing into development. So for the first three months of this 196 00:15:13,600 --> 00:15:16,879 year, my team worked really hard to try to find the right base malts 197 00:15:16,879 --> 00:15:20,080 and to try to find the right continental European hops and choose a yeast. 198 00:15:20,480 --> 00:15:22,480 And it was a very thoughtful process, which I'm proud of the team for. 199 00:15:22,720 --> 00:15:26,480 You know, I've got three guys who work in lead positions for me, 200 00:15:26,919 --> 00:15:31,200 Mickey and Lewis Brandon in Middletown and Kyle in South Carolina, and these 201 00:15:31,240 --> 00:15:35,840 guys are solid, solid executors. And as a group, we built this 202 00:15:35,919 --> 00:15:39,960 product and we started rolling out trial batches of it as early as February and 203 00:15:41,039 --> 00:15:43,600 it landed kind of weird is right now, which is, you know, 204 00:15:43,919 --> 00:15:46,120 while we talk about it as light lagger, and it certainly is by all 205 00:15:46,200 --> 00:15:50,840 meaningful and legal definitions, it's a beer withsome flavor in it, right, 206 00:15:50,159 --> 00:15:54,759 I mean you can taste the malt here. This is common right, and 207 00:15:54,879 --> 00:16:00,559 there's it's got that bready biscuity flavor to it. But it's clean and crisp. 208 00:16:00,919 --> 00:16:04,200 And you know, I am a die hard fan of South German noble 209 00:16:04,240 --> 00:16:07,399 hops. You know, the aroma hop in that beer is Hallertel Middle Frew 210 00:16:07,679 --> 00:16:11,919 And while there's you know, it's funny because for the last twenty years of 211 00:16:11,960 --> 00:16:15,919 my career we've been talking about dry hop editions and pounds for barrel. Right, 212 00:16:15,000 --> 00:16:18,159 Like you know, when we make a new England I PA that will 213 00:16:18,240 --> 00:16:21,480 roll pretty soon, it's going to be an all the time beer for us. 214 00:16:21,639 --> 00:16:25,039 And we're debating whether it gets three pounds for barrel or four pounds for 215 00:16:25,080 --> 00:16:30,159 barrel. Right, that's a fun debate. Right, it's good, but 216 00:16:30,200 --> 00:16:32,399 it needs some more. How much more? I don't know. A bunch 217 00:16:32,440 --> 00:16:37,120 of a couple glows keep going, Yeah, where's the diminision? Returns on 218 00:16:37,159 --> 00:16:41,600 beautiful hops? Right, So the lightlogger worked its way around to the to 219 00:16:41,679 --> 00:16:45,960 the product you're drinking right now, and then we made another what I joke, 220 00:16:47,039 --> 00:16:48,519 but it's almost true. You know, we made a bold decision. 221 00:16:48,600 --> 00:16:52,279 We filtered the beer. And I know that there are a lot of beers 222 00:16:52,279 --> 00:16:56,600 out there who think that's blasphemy. And I look at it like this, 223 00:16:56,720 --> 00:17:00,240 If you're a carpenter, filter is like a ball peen hammer for a carpenter, 224 00:17:00,320 --> 00:17:03,200 right, Like it's just another tool in the box. And well, 225 00:17:03,200 --> 00:17:07,559 it's not always appropriate for every project you work on. There are times when 226 00:17:07,599 --> 00:17:11,160 there is nothing that will replace that tool. And in this case, I 227 00:17:11,160 --> 00:17:15,680 think that the style definitely deserves the level of clarity. I mean, you 228 00:17:15,720 --> 00:17:18,599 know, are we we're just audio? Are Yeah, we're just audio, 229 00:17:18,720 --> 00:17:22,920 but I'll keep the video. But yeah, this is crystal clear. It's 230 00:17:22,960 --> 00:17:27,160 a beautiful golden color. I mean it's a little darker than if you're thinking, 231 00:17:27,680 --> 00:17:32,359 if you're listening to the show, you're thinking of just Macro. No, 232 00:17:32,559 --> 00:17:37,160 this is a lot darker than that. But it's just a beautiful golden 233 00:17:37,200 --> 00:17:41,240 color. Yeah. So you know, the alcohol content and the hop content 234 00:17:41,319 --> 00:17:45,039 looks like you would expect from a domestic premium, you know. But we 235 00:17:45,039 --> 00:17:48,920 were intentional about the choice of the Pillzar malt. It's in that beer because 236 00:17:49,279 --> 00:17:52,160 I don't like beer that doesn't have flavor. Right. It can be crisp 237 00:17:52,240 --> 00:17:57,759 and clean and light on the palette and still be interesting and and have something 238 00:17:57,799 --> 00:18:02,000 that I look forward to get another one, right, and selfishly, you 239 00:18:02,039 --> 00:18:03,119 know, I'm a man of a certain age. I want to be able 240 00:18:03,160 --> 00:18:07,079 to drink three or four of these bad boys at home, not driving, 241 00:18:07,440 --> 00:18:11,720 and you know, so some of my taste obviously drove where this landed. 242 00:18:11,039 --> 00:18:15,440 But it's great because my team all when we got finished, and I think 243 00:18:15,440 --> 00:18:17,880 it was a good bit of work by everybody. We got finished with the 244 00:18:17,920 --> 00:18:19,720 project, and you know, you're holding a version of it right now that 245 00:18:19,759 --> 00:18:22,599 we're really proud of it. Everybody was like, yeah, man, I 246 00:18:22,640 --> 00:18:26,599 mean I think we feel like we've figured out how to how to manufacture yellow 247 00:18:26,599 --> 00:18:33,240 beer. You know, and I think that that's an awesome story. But 248 00:18:33,319 --> 00:18:37,279 the real story here is that our customers have been asking for this product, 249 00:18:37,359 --> 00:18:40,359 right, and you know, I think we got to own that a little 250 00:18:40,359 --> 00:18:44,240 bit where sometimes in the crafty industry it's felt to me like we can exclude 251 00:18:44,279 --> 00:18:47,400 people, right, And our brand is not about exclusion. Our brand about 252 00:18:47,519 --> 00:18:51,319 is about finding people where they are and bringing them beautiful, well made products 253 00:18:51,319 --> 00:18:55,319 that will help them enjoy their life, so hopefully in a backyard and hopefully 254 00:18:55,640 --> 00:19:00,359 you know, in a hammock. And this beer seems to be well for 255 00:19:00,359 --> 00:19:03,160 that. It is right now and all three of our locations are number one 256 00:19:03,200 --> 00:19:07,799 selling product after really only one week. And you know, it could be 257 00:19:07,880 --> 00:19:11,279 argued that one would expect that, but I didn't necessarily expect that. You 258 00:19:11,319 --> 00:19:14,799 know, we're known for our sour beers, We're known for our hopey beers. 259 00:19:14,880 --> 00:19:17,880 So it was like, well, we'll see how the how our diehard 260 00:19:17,920 --> 00:19:19,720 fans feel about it. But they're telling us what their wallets that they really 261 00:19:19,720 --> 00:19:23,039 dig it. Then I'm stoked about that. Yeah, And it's like this 262 00:19:23,039 --> 00:19:27,480 would be the perfect beer, you know, And I'm not close to Delaware 263 00:19:27,720 --> 00:19:30,440 or Myrtle Beach, but sure, for me. I think this would be 264 00:19:30,480 --> 00:19:36,119 like the perfect beer. You're having a backyard barbecue. You're throwing some brots 265 00:19:36,119 --> 00:19:38,640 and burgers on the grill. You could sit there and work the grill all 266 00:19:38,720 --> 00:19:41,640 day. Have a couple of these. You're not going to get hammered. 267 00:19:41,640 --> 00:19:47,200 You're not going to get bloated. It's a really good beer tasting this. 268 00:19:47,799 --> 00:19:51,240 It only has ten IBus but you notice the hops there. The hops aren't 269 00:19:51,319 --> 00:19:55,640 hidden at all. It has a really nice taste. I love the hops 270 00:19:55,640 --> 00:19:59,880 that you use. You know, a middle fruit is great. I work 271 00:20:00,160 --> 00:20:02,880 with a few different hop suppliers who'd do really great work for us. But 272 00:20:03,160 --> 00:20:04,039 you know, every once in a while, somebody will come to me and 273 00:20:04,079 --> 00:20:08,079 say, hey, I've got this hot it's just like alagile middlefrud. And 274 00:20:08,119 --> 00:20:11,759 I say, that's interesting. We'll we'll do trials because I believe in trying 275 00:20:11,839 --> 00:20:15,599 new product right. And nine times at a time I come back and say, 276 00:20:15,599 --> 00:20:18,079 well, I see where you're going there. But you know we're still 277 00:20:18,079 --> 00:20:22,319 gonna get medal fruit right. And you know we're working on our contracts to 278 00:20:22,400 --> 00:20:26,319 make sure we can ensure a supply of that. You know, it doesn't 279 00:20:26,319 --> 00:20:30,559 necessarily always have to come from the south of Germany. But at the moment, 280 00:20:30,599 --> 00:20:33,880 I believe some of the best noble hops are coming from that region, 281 00:20:33,039 --> 00:20:37,839 and we've got relationships that are that are keeping good hops coming to our way. 282 00:20:38,119 --> 00:20:41,519 You know. I'm sure we will brew Logger beers with other hops, 283 00:20:41,519 --> 00:20:45,079 and maybe even the yellow Logger beers with other hops, but there's just no 284 00:20:45,359 --> 00:20:48,200 substituting that, you know. I say that Aroma for me is cedar and 285 00:20:48,279 --> 00:20:52,599 wildflowers, and it just tastes Deutsch it to me, right, Like, 286 00:20:53,359 --> 00:20:56,559 you know, when I think Bavaria and the Leader Hosing, which you're in 287 00:20:56,559 --> 00:21:00,240 the closet behind me, I think of a beer that tastes like this. 288 00:21:00,799 --> 00:21:03,519 You know. I'm also a fan of Hellas, and this beer is not 289 00:21:03,640 --> 00:21:04,839 a Hellas. Somebody asked me about that recently. They're like, is it 290 00:21:04,920 --> 00:21:07,880 Hellas? And I'm like, it's funny to think that. I mean, 291 00:21:07,920 --> 00:21:11,839 it definitely looks like a Hell's from across the room, but I think there's 292 00:21:11,839 --> 00:21:15,039 a pretty substantial difference, oddly enough, between these two relatively like yellow beer 293 00:21:15,039 --> 00:21:18,960 styles. And we will definitely make some Hellas and the not so distant future, 294 00:21:18,000 --> 00:21:23,200 But Hello to me is more is more multi, right, softer, 295 00:21:23,920 --> 00:21:26,720 and part of that's because of the hard water and Munich and in the south 296 00:21:26,720 --> 00:21:32,400 of Germany, but it's not Hellis and I'm glad to say that we can 297 00:21:32,440 --> 00:21:34,279 actually show the difference in that now. And I mean you picked up on 298 00:21:34,319 --> 00:21:38,119 the hops already, right, yeah, you know it matters. Also, 299 00:21:38,279 --> 00:21:41,240 hold that glass back up for me. I want to see how the foam's 300 00:21:41,240 --> 00:21:45,400 doing. Nice, It's still there. Okay, foam still there, you 301 00:21:45,480 --> 00:21:48,960 know, having it in the Tiku glass here or Taku glass if you will. 302 00:21:48,480 --> 00:21:51,160 I don't know how they I don't know how they pronounce it, but 303 00:21:51,200 --> 00:21:52,640 I love the glass. Yeah, it's a great glass. No, it's 304 00:21:52,720 --> 00:21:59,119 really it's just a rock solid beer. Like we have a brewery here in 305 00:21:59,200 --> 00:22:03,039 Chicago, dub Tail, that just does traditional German laggers. You know, 306 00:22:03,160 --> 00:22:07,799 I put this up there with Dovetail. This is something I would drink all 307 00:22:07,880 --> 00:22:11,640 year round. Speaking that is this going to be a year round beer? 308 00:22:11,799 --> 00:22:15,200 Is this this going to be like a summertime deal? This is a forever 309 00:22:15,279 --> 00:22:18,240 product for us. And when I say forever, I don't necessarily mean forever. 310 00:22:18,319 --> 00:22:22,000 But you know, my my marketing team full of solid, solid people 311 00:22:22,000 --> 00:22:26,079 working hard who also love beer. They're like, so can we can we 312 00:22:26,119 --> 00:22:29,599 stick with this for like two maybe maybe three years? I was like absolutely, 313 00:22:29,680 --> 00:22:32,359 Yeah, there you go, you know, and I'm all again, 314 00:22:32,400 --> 00:22:34,480 I'm happy to report that our customers are into it. So you know, 315 00:22:34,519 --> 00:22:38,039 we wouldn't keep doing it if if if the people who are yeah, no 316 00:22:38,079 --> 00:22:41,400 one bought it. But you and I, it's not gonna You're not keep 317 00:22:41,640 --> 00:22:45,359 it around for three years exactly. You're a Chicago landmarker, right, correct? 318 00:22:47,039 --> 00:22:48,519 So I grew up very near you used to skip school to go to 319 00:22:48,559 --> 00:22:53,440 Cubs games? Oh yes, I actually as we talk later this afternoon, 320 00:22:53,519 --> 00:22:59,759 I'm heading to Wrigley Field. There's a beer festival that they're doing in this 321 00:22:59,799 --> 00:23:02,839 city, be a different location. So the first one is in a couple 322 00:23:02,920 --> 00:23:06,920 hours at Wrigley Field, so I'll be heading there to have a couple of 323 00:23:06,920 --> 00:23:11,519 different Chicago beers. Is this part of faubab No, This is it's done 324 00:23:11,519 --> 00:23:15,839 by the Illinois Craft Brewers Guild and it's just like a Friday night flights and 325 00:23:15,920 --> 00:23:18,839 they go to different spots in the city and just you know, there's thirty 326 00:23:18,880 --> 00:23:23,599 different Chicago area breweries. So it's not a bad deal thirty bucks to get 327 00:23:23,640 --> 00:23:29,000 in and get you food trucks and samples of thirty great beers here. That's 328 00:23:29,000 --> 00:23:33,559 a good deal. These days, beer festivals have gotten kind of weirdly ubiquitous. 329 00:23:33,000 --> 00:23:37,599 You know, the Chicagoland area has always had some really solid, solid 330 00:23:37,680 --> 00:23:41,160 brewers. I think back to the Mickey Finns days yea. And of course 331 00:23:41,240 --> 00:23:44,480 you know the Peace crowds just killing it. You get the Rev dudes and 332 00:23:45,480 --> 00:23:48,400 the Goose Island crowd. Regardless of their current status, acquired or otherwise, 333 00:23:48,599 --> 00:23:52,839 they've always made great beer. And and I'm an Upper Midwest guy, so 334 00:23:53,279 --> 00:23:56,960 you know, it's one thing. I was talking to somebody recently because NA 335 00:23:57,079 --> 00:24:00,359 show is in the National Restaurant Association. Show was in Chicago recently, so 336 00:24:00,359 --> 00:24:03,279 we had a bunch of people out there and I was like, did you 337 00:24:03,279 --> 00:24:06,960 go see a game and the Socks were play and the and the and the 338 00:24:06,960 --> 00:24:08,559 Cubs weren't Like we went to Socks game at LAH didn't count? Yeah, 339 00:24:08,559 --> 00:24:12,400 it doesn't count. Yeah, it's all over on the South Side anyway. 340 00:24:12,000 --> 00:24:15,559 I don't I'm not a Socks fan. I can't help it. It's I 341 00:24:15,640 --> 00:24:18,759 like the Cubs from back when they couldn't win. Oh yeah, I mean 342 00:24:18,839 --> 00:24:22,599 I remember, like I used to cut school in the late seventies early eighties, 343 00:24:23,039 --> 00:24:26,519 myself and I went to Lane Tech, which is only like a mile 344 00:24:26,559 --> 00:24:30,440 and a half down Addison, So I would cut school at Lane Tech and 345 00:24:30,559 --> 00:24:37,119 just seek my way to Wrigley Field watch the really bad early eighties Cubs. 346 00:24:37,440 --> 00:24:40,880 Oh yeah, yeah, you know. We would come to town to watch 347 00:24:40,960 --> 00:24:44,200 the San Diego games and they just get hammered every time. Oh yeah, 348 00:24:44,240 --> 00:24:47,640 you know the Padres were at that time had a picture called Goose Cossage. 349 00:24:47,640 --> 00:24:48,839 I don't know if you remember this guy. Yeah, he was with the 350 00:24:48,839 --> 00:24:53,559 Cubs one year after after his prime, but yeah, Goose was Goose was 351 00:24:53,599 --> 00:24:56,119 the best, you know. And my pop takes me to the game. 352 00:24:56,200 --> 00:25:00,640 We sit there and they just get hammered, right, and so would heat. 353 00:25:02,720 --> 00:25:04,599 There's I don't know if it's still there because I haven't been in Rigneyville 354 00:25:04,640 --> 00:25:08,640 for a couple of years, but there used to be this little Uh Sausage 355 00:25:08,640 --> 00:25:12,119 and Peppers joint right behind home plate with a Pepsi sign on it, like 356 00:25:12,160 --> 00:25:15,960 a corner bodega kind of situation, and we would always hit that spot for 357 00:25:15,960 --> 00:25:21,519 a beer in a sausage before you you will not recognize it. The whole 358 00:25:21,599 --> 00:25:27,039 area is so corporate it's been taken over. You literally would not recognize it. 359 00:25:29,039 --> 00:25:33,079 In the last ten years, it's like totally different all the way down 360 00:25:33,160 --> 00:25:36,200 the third baseline. Last I was there, they had a whole like lifestyle 361 00:25:36,240 --> 00:25:40,519 experience going on outside. Right, there's uh, you know, AstroTurf and 362 00:25:40,559 --> 00:25:42,200 whatnot. And I was like, where do you get where where's a man 363 00:25:42,319 --> 00:25:45,640 get a where's a man get a firebrew beer around this town? Right? 364 00:25:45,680 --> 00:25:51,039 And they're like, well, you know, we got both kinds and western 365 00:25:51,160 --> 00:25:53,039 yeah, right, Like, but I can't get a strows Like, yeah, 366 00:25:53,240 --> 00:25:56,200 probably in a can somewhere in the stadium, but no, not here. 367 00:25:56,680 --> 00:26:00,680 Yeah, stros is hard to find here. I did a show last 368 00:26:00,759 --> 00:26:06,799 year on beers that our fathers drink for Father's Day and stroll. My dad 369 00:26:06,839 --> 00:26:08,880 was a strolls guy, and it took me a while to find it. 370 00:26:08,920 --> 00:26:11,559 But I didn't manage to get my hands on a stroll was to have that, 371 00:26:12,279 --> 00:26:15,559 you know. I lived for a long time in the Philly metro area 372 00:26:15,680 --> 00:26:21,400 and Stro's built a plant in Foglsville, Brannesville. The plants now owned by 373 00:26:21,720 --> 00:26:26,079 Boston Beer Sam Adams, and that's the last place. I know they were. 374 00:26:26,160 --> 00:26:29,839 They were burrowing stros and they still got those fired kettles in that warehouse. 375 00:26:30,359 --> 00:26:33,519 And one of these days I'm hoping that the Boston Beer people actually make 376 00:26:33,559 --> 00:26:36,839 a beer on them, you know. Yeah, we'll see, we'll see 377 00:26:36,839 --> 00:26:38,799 if they bring it together. It would be fun if they do. But 378 00:26:38,920 --> 00:26:41,240 man, I you know, the Upper Midwest is a blast for me. 379 00:26:41,359 --> 00:26:45,680 And every time I fly through now, I try to try to hit the 380 00:26:45,720 --> 00:26:49,359 publican and the airport. Yeah, those guys usually have a decent representation at 381 00:26:49,920 --> 00:26:53,839 work. I work right by the public and I work at O'Hare. So 382 00:26:53,920 --> 00:26:57,759 next time you're flying through, come check me out. Oh definitely. Yeah. 383 00:26:57,880 --> 00:27:03,000 We all spend way too much time in that airport, right. Yeah. 384 00:27:03,039 --> 00:27:06,359 So you know, we've been talking about Hammock Light, which I'm stoked 385 00:27:06,359 --> 00:27:08,680 about and thank you for I'm very happy to hear that my team got your 386 00:27:08,720 --> 00:27:11,599 beer. I was a little worried about that. Yeah, no, it 387 00:27:11,720 --> 00:27:17,640 came. I came back from vacation Monday and it was on my doorstep. 388 00:27:17,680 --> 00:27:21,240 My neighbor picked it up for me, and so it's good I had this. 389 00:27:21,400 --> 00:27:25,640 I had the peach a day ago, and I really enjoyed the peach 390 00:27:25,680 --> 00:27:32,039 as well. That is an awesome beer. It's it's it started out as 391 00:27:32,079 --> 00:27:34,160 a local specialty product for us, obviously in Myrtle Beach. The beer that 392 00:27:34,200 --> 00:27:37,599 you're talking about, we call Myrtle Peach, right, which is basically as 393 00:27:37,640 --> 00:27:41,440 a peach as a peach wheat beer that's got decent amount of hops in it. 394 00:27:41,640 --> 00:27:45,559 Yeah, nobody was looking. We snuck a bunch of hops into it. 395 00:27:45,759 --> 00:27:48,440 That's a kind of the brain child in my lead brewer in Myrtle Beach, 396 00:27:48,480 --> 00:27:52,920 a guy named Kyle Shug. And you know, it sells outrageously well 397 00:27:52,920 --> 00:27:56,720 in Myrtle Beach for reasons that don't surprise. Don't surprise anyone. Cut Myrtle 398 00:27:56,720 --> 00:28:00,599 Beach in the name, but we move a little bit of it in Delaware 399 00:28:00,680 --> 00:28:03,920 two just because the product is beautiful, you know. And there's a spot 400 00:28:03,920 --> 00:28:07,359 where if you'd told me twenty years ago that I would be excited about making 401 00:28:07,400 --> 00:28:11,759 fruit beers. You know, we all remember the days where everybody and their 402 00:28:11,759 --> 00:28:14,559 brother had a raspberry wheep beer on tap and they were all pretty terrible. 403 00:28:14,759 --> 00:28:18,240 Yeah, you know, flavoring was coming from the same two places, and 404 00:28:18,279 --> 00:28:22,079 it kind of tasted like a cross between Vick's formula forty four D and the 405 00:28:22,119 --> 00:28:26,480 hop water right, but the whole world around fruit and fruit flavoring available to 406 00:28:26,519 --> 00:28:30,400 the craft beer community has gotten so much better in the last ten years. 407 00:28:30,880 --> 00:28:33,839 And the fruit and the fruit flavoring that we use in that beer just really 408 00:28:33,880 --> 00:28:37,880 makes my heart happy. It tastes like peach in a good way because it's 409 00:28:37,920 --> 00:28:41,559 got peach in it. And you know, some of the experimental hops that 410 00:28:41,559 --> 00:28:44,920 are on the market right now are really accentuating those flavors. And when Kyle 411 00:28:44,960 --> 00:28:47,079 came to be with the idea for that beer, I was like, yeah, 412 00:28:47,079 --> 00:28:48,480 I feel like this could work for us. I can tell you right 413 00:28:48,480 --> 00:28:52,319 now it's our drive brand in the wholesale market down in Carolina, and it's 414 00:28:52,359 --> 00:28:56,400 selling it faster than we can make it, which is a great, great 415 00:28:56,480 --> 00:29:00,839 situation. I mean, the craft beer market is mature, out and gone. 416 00:29:00,880 --> 00:29:03,359 I think are the days when you can just hang out a shingle and 417 00:29:03,440 --> 00:29:07,079 do well. And I'm glad to say that our company seems to be competing, 418 00:29:07,519 --> 00:29:11,519 you know, And a lot of that is credited to our strategic leadership 419 00:29:11,519 --> 00:29:15,240 group who said, hey, we want you to make great beer, and 420 00:29:15,319 --> 00:29:17,960 I said, well, you know, there's some costs associated with that around 421 00:29:18,000 --> 00:29:21,079 training and ingredients, and they said, we can figure that out, but 422 00:29:21,160 --> 00:29:26,160 what we need is world class liquid, right, And I'm stoked that we're 423 00:29:26,160 --> 00:29:30,680 really putting out stuff that I didn't curate what they sent to you. I 424 00:29:30,720 --> 00:29:32,440 knew we were going to talk about light, but he said, hey, 425 00:29:32,440 --> 00:29:33,759 I few some peach in the box, and I was like, that's awesome. 426 00:29:34,079 --> 00:29:41,759 Yeah, good job. Now outside of the peach and the light lagger 427 00:29:41,839 --> 00:29:45,079 that I'm having here, you mentioned earlier that you do a lot of sours 428 00:29:45,160 --> 00:29:48,079 as well. We do, so you know, we're in the part of 429 00:29:48,119 --> 00:29:55,599 the world where especially milkshake sours, aggressively fruited fresh fruit editions, a lot 430 00:29:55,640 --> 00:30:00,640 of lactose, some kettle sour, and some exogenous ours are really popular. 431 00:30:00,680 --> 00:30:04,799 And you know, we started making them as early as twenty fifteen, and 432 00:30:06,319 --> 00:30:08,400 our customers were just like, yep, don't stop. Do more of that. 433 00:30:10,200 --> 00:30:12,920 It's an interesting segment. You know. In general, I would say 434 00:30:12,920 --> 00:30:15,720 that I'm a fan of beer flavored beer, right, I mean, the 435 00:30:15,759 --> 00:30:18,400 Hammock Light is a great example of that, and even our hoppy beers, 436 00:30:18,400 --> 00:30:22,119 I think our beer flavored beer. But this has given us an opportunity to 437 00:30:22,160 --> 00:30:29,279 really experiment with some awesome ingredients, and on the supply side, the suppliers 438 00:30:29,480 --> 00:30:33,400 are doing just like the flavoring business are doing a way better job of providing 439 00:30:33,559 --> 00:30:36,920 really interesting and creative stuff. So, you know, we've made beer with 440 00:30:37,000 --> 00:30:42,279 kalamassi, with Yazoo fruit, with you know, with jack fruit, all 441 00:30:42,319 --> 00:30:48,319 the berry fruits and pulpy fruits that you would expect, and these fill an 442 00:30:48,319 --> 00:30:51,519 interesting spot in our lineup because you know, when you think of the beach, 443 00:30:51,519 --> 00:30:52,480 what do you think of, right, we think of blender drinks and 444 00:30:52,559 --> 00:30:59,880 Herta glasses and and you know these aren't exactly that. They're definitely still beer, 445 00:31:00,119 --> 00:31:02,880 but they play in that space a little bit. And I have allowed 446 00:31:02,920 --> 00:31:06,160 the teams that I'm working with to be really creative. And somebody will come 447 00:31:06,200 --> 00:31:08,319 to me and say, hey, you know, this isn't exactly in the 448 00:31:08,359 --> 00:31:11,559 same bucket, but it's close. How do you feel if we, you 449 00:31:11,559 --> 00:31:14,200 know, built an espresso martini beer And I'm like, well, we can't 450 00:31:14,240 --> 00:31:15,640 call it that for legal reasons. I'm like, but really, I'm really 451 00:31:15,640 --> 00:31:18,839 interested in that. Or somebody will come to me and say, hey, 452 00:31:18,839 --> 00:31:21,480 you know, I just got back from Michigan and I was at a place 453 00:31:21,480 --> 00:31:26,680 called king Orchards and they have this stunning dark sweet cherry situation going on, 454 00:31:26,720 --> 00:31:27,680 and I be like, yeah, I'm here for it. You know. 455 00:31:29,160 --> 00:31:32,599 We spend a lot of money on that product, and I think it's worth 456 00:31:32,640 --> 00:31:36,359 it because it creates a whole other experience. Right, this is a beer 457 00:31:36,400 --> 00:31:41,640 that's that that is frew forward as a category, but it's sour enough to 458 00:31:41,680 --> 00:31:44,640 be refreshing. And you know, I've heard a lot of people say, 459 00:31:44,640 --> 00:31:47,000 well, that's that's beer for ladies, and I'm like, yeah, well 460 00:31:47,279 --> 00:31:51,160 then call me a lady, because yeah, because I'm here for it. 461 00:31:51,880 --> 00:31:56,319 You know. We I think this year will make at least forty different versions 462 00:31:56,400 --> 00:32:00,480 of that kind of product, right, just based on whatever's fresh and beautiful 463 00:32:00,480 --> 00:32:02,400 that we can lay our hands on to put in the beer. And we 464 00:32:02,599 --> 00:32:07,160 can we can't a whole series of those throughout the year under the name Brand 465 00:32:07,200 --> 00:32:10,640 New Day, So you know, this is an opportunity for us to make 466 00:32:10,640 --> 00:32:14,400 sure that we have something in our lineup all the time. But there's usually 467 00:32:14,400 --> 00:32:17,279 more than one around and I'm happy to say that the style seems to have 468 00:32:17,440 --> 00:32:22,519 landed in a spot that people understand and they appreciate. So we're going to 469 00:32:22,599 --> 00:32:25,279 keep making those as long as the customers want to drink. Now, I 470 00:32:25,279 --> 00:32:30,599 mean, you sent me some cans. Do you distribute in those areas? 471 00:32:30,680 --> 00:32:35,160 Or how far is a distribution chang we do? You know, a lot 472 00:32:35,200 --> 00:32:37,799 of people will send beer far into the world. It's the you know, 473 00:32:37,880 --> 00:32:42,319 inch deep, mile wide or inch wide mile deep scenario. We're closer to 474 00:32:42,359 --> 00:32:45,400 the ladder. So we have strategic reasons to want to distribute beer in the 475 00:32:45,400 --> 00:32:50,519 wholesale trade, and most of that is around two ideas. One of them 476 00:32:50,599 --> 00:32:52,599 is that, you know, the communities that we tend to operate in are 477 00:32:52,640 --> 00:32:58,240 relatively small, especially in the off season, and we've got relationships with bars 478 00:32:58,240 --> 00:33:01,279 and restaurants that want to support us and we want to support them. So 479 00:33:01,839 --> 00:33:06,480 this gives us an opportunity to sell beer to those people. Also our wholly 480 00:33:06,519 --> 00:33:09,440 owned subsidiary restaurants. So you know, we have a taco concept called Taco 481 00:33:09,519 --> 00:33:15,279 Riho, which makes awesome La style tacos. We sell beer there and at 482 00:33:15,279 --> 00:33:19,599 a place called the Cantina. So we have a big chilcer of cantina at 483 00:33:19,599 --> 00:33:22,400 the beach in Indian River Inlet right on the ocean in the Delaware Seashore. 484 00:33:22,400 --> 00:33:28,759 State parks, and of course we have a location in I'll call it downtown 485 00:33:28,839 --> 00:33:31,359 rohob with Lewis on the way to the beach that are popular. So we 486 00:33:31,680 --> 00:33:36,720 in Delaware specifically, we can't self distribute, which you know, I'm an 487 00:33:36,759 --> 00:33:39,200 advocate for small breees being able to self distribute. But in the meantime, 488 00:33:39,240 --> 00:33:44,319 we have a great distribution partner who helps us put beer locations that are important 489 00:33:44,319 --> 00:33:45,759 to us. And in addition to that, we sell a little bit of 490 00:33:45,759 --> 00:33:50,920 beer into the wholesale trade, mostly for marketing reasons. You know, our 491 00:33:50,960 --> 00:33:53,079 model is mostly designed to say, hey, come to us and drink fresh 492 00:33:53,119 --> 00:33:57,440 beer at the brewery. But you know, we're working our way out of 493 00:33:57,440 --> 00:33:59,720 it a little bit, and partly because some of our guests, I said, 494 00:33:59,720 --> 00:34:02,039 listen, I live an hour or two away, and I'd love to 495 00:34:02,119 --> 00:34:05,359 be able to drink this beer when I'm not at the beach. Yeah, 496 00:34:05,480 --> 00:34:10,519 And so we're starting to explore that. In Myrtle. Similarly, we're distributing 497 00:34:10,559 --> 00:34:15,400 beer as false far south as Pauli's Island, and we're basically at the state 498 00:34:15,480 --> 00:34:19,400 line, so really not much north of us, but local markets almost exclusively. 499 00:34:20,280 --> 00:34:22,679 That could change in the future. You know, we're not built for 500 00:34:22,719 --> 00:34:24,760 that right now. I don't have a problem with that. I think that 501 00:34:25,079 --> 00:34:30,400 sometimes people really want to focus on getting their beer across the country, and 502 00:34:30,840 --> 00:34:34,880 in the current business paradiamondcraft beer, I'm not sure that's as relevant as it 503 00:34:34,960 --> 00:34:37,159 used to be. Right It's people are very interested in what's going on in 504 00:34:37,239 --> 00:34:40,320 their backyard, and I think with good reason. And I also think that 505 00:34:40,480 --> 00:34:44,480 leads to higher quality beer because it tends to n you know, it's not 506 00:34:44,519 --> 00:34:46,320 as far away from the brewery, and and that matters. I mean, 507 00:34:46,360 --> 00:34:49,599 you know, I want I want to drink fresh beer, and I want 508 00:34:49,599 --> 00:34:52,199 our customers to be able to drink fresh beer too. Yeah, and you 509 00:34:52,239 --> 00:34:54,880 have more control of it if you just keep it in your area, as 510 00:34:54,880 --> 00:35:00,880 opposed to sending something to California where who knows how you know you got We're 511 00:35:00,920 --> 00:35:04,800 going to have a two month old beer that just might not be as good 512 00:35:04,840 --> 00:35:07,480 and not drink it anymore, you know. I mean the beer you're drinking 513 00:35:07,599 --> 00:35:12,039 right there, it's delicate and wants to be fussed over a bit. And 514 00:35:12,360 --> 00:35:15,519 the sour the fruited towers, you know, also also need careful attention. 515 00:35:15,800 --> 00:35:20,480 And we all know hoppy beer I mean the freshman better. Yeah, New 516 00:35:20,519 --> 00:35:23,119 England ipa doesn't want to be two months old. You know, I'll drink 517 00:35:23,159 --> 00:35:27,960 a well made New England ipa at that age, but I'd rather drink it 518 00:35:28,039 --> 00:35:30,679 the day it was packed. Yeah. You know, people don't seem to 519 00:35:30,679 --> 00:35:34,320 be standing in the line for beer anymore. But you know, if you 520 00:35:34,400 --> 00:35:37,320 told me you were going to release beer I packed this morning this afternoon, 521 00:35:37,400 --> 00:35:42,199 I might consider it. Yeah. I know, we have a place here 522 00:35:42,280 --> 00:35:46,800 hot butcher, and yes, it's out there, like two days after they 523 00:35:46,880 --> 00:35:50,239 can it, so you could just look on the bottom of the can. 524 00:35:50,280 --> 00:35:52,559 It's like, oh yeah, this is fresh. Yeah that's the best, 525 00:35:52,639 --> 00:35:55,119 right, put the can over and you're like, yes, I win, 526 00:35:55,480 --> 00:36:02,320 I win beer, winning it beer today. Yeah, you know they're you 527 00:36:02,360 --> 00:36:07,440 know, the large domestic international brewing company that I worked for many many, 528 00:36:07,480 --> 00:36:10,039 many years ago spent a lot of time trying to teach people what fresh beer 529 00:36:10,159 --> 00:36:15,199 tasted like. And for the most part, mainstream macro consumers are drinking beer 530 00:36:15,239 --> 00:36:19,679 that's somewhere between you know, four and eight weeks old, and it turns 531 00:36:19,679 --> 00:36:22,800 out that a lot of people got trained to like the flavor of for eight 532 00:36:22,800 --> 00:36:28,480 week old beer. You know, I'm a fresh beer guy, always have 533 00:36:28,559 --> 00:36:30,400 been, so that makes me happy. So, you know, we may 534 00:36:30,440 --> 00:36:35,320 expand our distribution as we continue to build cricket haamming locations. You know, 535 00:36:35,800 --> 00:36:39,559 we're growing not aggressively but on a nice steady pace, and I could see 536 00:36:39,639 --> 00:36:44,239 us having more locations near the beach in the southeast in the next few years. 537 00:36:44,239 --> 00:36:47,400 And to that end, we might then increase our distribution footprint, but 538 00:36:47,559 --> 00:36:52,920 mostly it's going to be focused on the hospitality businesses. I'm looking at your 539 00:36:52,960 --> 00:36:58,280 background now. You mentioned ditching school to go to Wrigley Field. Your background. 540 00:36:58,320 --> 00:37:01,440 You went to the University Wiscon. I spent time at University of Wisconsin 541 00:37:01,960 --> 00:37:08,400 in a continuing education program sponsored by the Master Bears Association of the America's. 542 00:37:08,519 --> 00:37:14,119 I kind of grew up on the campus of Ohio State. My father's faculty 543 00:37:14,119 --> 00:37:17,960 and professional staff there, So you know, some of my college was you 544 00:37:19,199 --> 00:37:22,079 Wisconsin, most of it was in Columbus at Ohio State. And of course 545 00:37:22,119 --> 00:37:27,039 I've attended a couple of different trade degree programs that you might be aware of. 546 00:37:27,039 --> 00:37:30,920 The I'm a graduate and now a current teacher at the American Brewers Guild, 547 00:37:31,360 --> 00:37:37,000 and I've done the CBOL classes as well, which you know right there 548 00:37:37,039 --> 00:37:42,639 in beautiful Chicago. Yes, I'm old enough to have spent time learning about 549 00:37:42,639 --> 00:37:45,400 beer at the Goose Island Brewery under the Tutela. Just some really smart people 550 00:37:46,320 --> 00:37:50,719 and plus eating and drinking my way through that section of town has always been 551 00:37:50,760 --> 00:37:53,719 fun. And then after that, just many many years of being in the 552 00:37:53,719 --> 00:37:57,280 business. You know, I don't know how it happened, but we all 553 00:37:57,320 --> 00:38:00,000 got to a certain age, right. I was in this discussion with one 554 00:38:00,000 --> 00:38:02,559 of the wonderful young man who worked for me recently, and he's like, 555 00:38:04,119 --> 00:38:07,400 you know, we're talking about malt for this for this light project, and 556 00:38:07,400 --> 00:38:14,039 he's you know, we have this wonderful array of beautiful domestic and continental logger 557 00:38:14,079 --> 00:38:15,599 malt to look at. And he's like, man, I just wish we 558 00:38:15,639 --> 00:38:17,679 had more choices. And I kind of giggled and he's like, well, 559 00:38:17,679 --> 00:38:21,000 what do you mean, And I'm like, well, I remember working for 560 00:38:21,039 --> 00:38:23,679 a craft brewery in the Midwest and driving up to Chiltern, Wisconsin to buy 561 00:38:23,800 --> 00:38:29,239 malt from Roger Breese to bring it back to the brewery, right, you 562 00:38:29,280 --> 00:38:31,920 know, And when the question was raised, what kind of malt did you 563 00:38:32,000 --> 00:38:36,599 use? First of all, nobody asked it because he had like two choices, 564 00:38:36,760 --> 00:38:39,559 right, And thanks to Roger who was with us no longer, and 565 00:38:39,599 --> 00:38:43,960 a woman that he hired many years ago and named Maryanne Gruber, who said, 566 00:38:43,960 --> 00:38:47,199 hey, you know, instead of selling commodity malt to the three largest 567 00:38:47,199 --> 00:38:52,159 brewers in the world, why don't we start making specialty malts for small brewers. 568 00:38:52,199 --> 00:38:53,760 And I you know, they didn't have to do that. I don't. 569 00:38:53,800 --> 00:38:58,320 I'm not sure that it was a smart business decision for them. I 570 00:38:58,360 --> 00:39:00,760 hope it was. But you know, there are a bunch of us in 571 00:39:00,800 --> 00:39:04,239 this industry now who are very thankful of that. And the world has changed, 572 00:39:04,280 --> 00:39:06,800 and now I can pick up the phone and get malt from all across 573 00:39:06,840 --> 00:39:09,960 the planet from about four different suppliers. And I mean, we are really 574 00:39:10,079 --> 00:39:15,119 lucky living in the heyday of raw goods for making beer. Anyway, Sorry, 575 00:39:15,119 --> 00:39:17,840 we were talking about school. So I've spent a bunch of time on 576 00:39:19,199 --> 00:39:22,639 that campus. My sister actually got her PhD there and taught there for many 577 00:39:22,719 --> 00:39:29,079 years. You know, we're a family full of over educated people. I 578 00:39:29,239 --> 00:39:34,960 like going to school, yeah, you know, but I love Madison. 579 00:39:35,960 --> 00:39:38,519 My brother in law brew beer for some time at the great Dane there, 580 00:39:39,079 --> 00:39:45,880 and of course you know, Dan Carey and I are friendly, and there's 581 00:39:45,880 --> 00:39:47,800 just something amazing about a brew like that, right, this is a very 582 00:39:47,880 --> 00:39:52,079 interesting model. You know. Famously, New Glaris doesn't distribute beer outside Wisconsin. 583 00:39:52,480 --> 00:39:57,719 No, I have. Twenty years ago they stopped, they stopped brewing 584 00:39:57,760 --> 00:40:01,480 here. I was talking to people from Great Lakes yesterday and I was telling 585 00:40:01,519 --> 00:40:06,280 them like, they only came to the Chicago market. It was twenty years 586 00:40:06,280 --> 00:40:10,719 ago because New Glaris pulled out, so the distributor replaced the New Glaris stuff 587 00:40:10,760 --> 00:40:13,679 with Great Lakes. So we were talking. I'm like, yeah, it 588 00:40:13,840 --> 00:40:16,679 was twenty years ago. They just pulled the plug on Illinois. Just said 589 00:40:16,679 --> 00:40:21,000 now we're staying in local in Wisconsin. Well, Dan was like, listen, 590 00:40:21,000 --> 00:40:22,519 I don't think I can control the quality of my beer in that market. 591 00:40:23,199 --> 00:40:27,119 That matters to me. You know, if you've ever been in New 592 00:40:27,159 --> 00:40:30,079 Glaris, first of all, I encourage a trip. It's like going to 593 00:40:30,079 --> 00:40:34,119 the Church of beer. Right. Yeah, it was phenomenal. He's fun. 594 00:40:34,199 --> 00:40:37,360 They make beautiful, beautiful products, but the place is just gorgeous. 595 00:40:37,679 --> 00:40:39,880 Yeah. You know, he's got all that tiled floor and those copper onion 596 00:40:39,920 --> 00:40:43,679 dumb kettles. It's just man, you know, there's a guy with some 597 00:40:43,800 --> 00:40:49,440 heart. His whole family is into it too. What else are you drinking 598 00:40:49,480 --> 00:40:54,480 these days that you're into a lot of local stuff coming back from California society 599 00:40:54,639 --> 00:40:59,119 I really like. So I managed to grab some of that to bring home 600 00:40:59,119 --> 00:41:04,159 with me. That's always just a rock solid ipa. I love going there 601 00:41:04,199 --> 00:41:07,000 to San Diego, so I had to make sure I threw some of that 602 00:41:07,079 --> 00:41:12,079 in the suitcase. I you know, I still like my barrel age stuff, 603 00:41:12,119 --> 00:41:14,360 but it's getting a little warmer here. You don't really don't want to 604 00:41:14,400 --> 00:41:19,760 have a barrel age beer when it's eighty five degrees outside with Chicago seventy percent 605 00:41:19,840 --> 00:41:23,119 humidity. So I've been doing a lot of laggers. Just picked one up 606 00:41:23,159 --> 00:41:29,079 today from Off Color that's in the refrigerator now called Beer for Bags. So 607 00:41:29,559 --> 00:41:32,039 they have a great series with this has you know, the Bags game on 608 00:41:32,159 --> 00:41:37,480 there, the Cornhole game. So that's a six percent malt liquor. But 609 00:41:37,920 --> 00:41:40,639 everything Off Color puts out is generally phenomenal. So I'm looking forward to having 610 00:41:40,679 --> 00:41:47,039 that later tonight. The season for cornhole, right, Yeah, And I 611 00:41:47,119 --> 00:41:51,320 was just at a cornhole tournament. Oddly enough. I'm into leisure sports. 612 00:41:51,519 --> 00:41:57,840 Yeah, I'm getting frisbee golf is the thing here, and I think that 613 00:41:57,920 --> 00:42:02,400 might be not leisurely enough for me. Yeah, what else do you have? 614 00:42:02,519 --> 00:42:06,800 Do you have anything new coming down the row? I mean, obviously 615 00:42:06,840 --> 00:42:07,960 this is the newest beer, and you want to give this a chance to 616 00:42:08,000 --> 00:42:14,679 breathe. But what else do you have that's coming up? We have two 617 00:42:14,800 --> 00:42:17,920 more core products to roll yet this summer season, and we're very excited about 618 00:42:17,960 --> 00:42:21,719 all three of these beers. Right, So, obviously you're a drinking the 619 00:42:21,719 --> 00:42:24,000 one that we've been working on the longest, and for reasons that we all 620 00:42:24,079 --> 00:42:28,599 understand, takes longer to make Lagger Beer. It took more development time. 621 00:42:28,639 --> 00:42:31,800 But right behind it, we have a beer coming out called Wide Eyed Wit. 622 00:42:32,480 --> 00:42:37,079 I am passionate about not just Lagger Beer, but in general classic continental 623 00:42:37,119 --> 00:42:42,199 beer styles, and Pierre sell Us is an inspiration to me. So we 624 00:42:42,280 --> 00:42:45,679 are burring a beer in tribute to the original cell Us White that is spiced 625 00:42:45,719 --> 00:42:51,079 the way you would expect, and again made out a beautiful continental malt with 626 00:42:51,199 --> 00:42:55,639 some domestic malted wheat and unmalted wheat products in it. And it has been 627 00:42:55,760 --> 00:43:00,599 a roaring success for us as well. So we've decided to add wide eyed 628 00:43:00,639 --> 00:43:04,400 wit to our core portfolio, and that's going to roll for us around the 629 00:43:04,480 --> 00:43:07,119 July fourth holiday. Here at the beach, July fourth is kind of the 630 00:43:07,119 --> 00:43:12,960 peak peak summer season. You know, everybody's working into full vacation mode. 631 00:43:13,639 --> 00:43:16,679 Water's warm, and the beach is sunny and sandy, and you know it 632 00:43:17,559 --> 00:43:22,599 again straddles that line I think between beer flavored beer and interesting and derivative and 633 00:43:22,639 --> 00:43:30,320 fruity that of course is unfiltered, and we've brought in the traditional garden yeast 634 00:43:30,360 --> 00:43:35,920 that sells us so famously isolated and used to put it in your did you 635 00:43:35,960 --> 00:43:39,599 sneak that? I love that story, right, it's so old school. 636 00:43:39,800 --> 00:43:44,880 I'm I'm friends with a couple of microbiologists, and one of them, Dirk 637 00:43:44,920 --> 00:43:49,800 Bandiac famously of molts, of course, told me once actually at the University 638 00:43:49,800 --> 00:43:52,519 Wisconsin Medicine. He's like, you know, the only time you see a 639 00:43:52,559 --> 00:43:55,719 brewery microbiologist wear a tie is when he's going to visit a competing brewery. 640 00:43:57,360 --> 00:43:59,159 And I said, Dirk, you got to tell me more. He's like, 641 00:43:59,199 --> 00:44:01,199 well, we swile everything with our tie and then we go home and 642 00:44:01,199 --> 00:44:05,159 figure out what yeaess is floating around in that brewery. I'm like, that 643 00:44:05,280 --> 00:44:07,400 is super sneaky and I'm here for it, right, And I said you 644 00:44:07,440 --> 00:44:10,639 do this in Europe too, He's like, no, yes, right, 645 00:44:12,039 --> 00:44:15,679 I mean I think we all know the story of Anton Dreer and and and 646 00:44:16,280 --> 00:44:22,800 the son of who's the famous Munich brewer that was running Polanna at that time. 647 00:44:22,960 --> 00:44:25,840 Anyway, Anton Drea and his buddy for Munich would created a cane that 648 00:44:25,920 --> 00:44:30,079 had a little vial in it so that when they visited breweris they could sneak 649 00:44:30,159 --> 00:44:34,800 yeast and take it back and work with this uh sexy new quality instrument called 650 00:44:34,800 --> 00:44:38,480 a microscope that they'd all just learned how to use during their kind of brewer 651 00:44:38,519 --> 00:44:44,679 apprenticeships around Western Europe. And so the idea that that we borrow yeast aggressively 652 00:44:44,719 --> 00:44:47,559 from other places is pretty awesome. There's there's a decent you know, we 653 00:44:47,639 --> 00:44:53,000 all know that PCR and gene sequencing is uh, it's pretty mature, but 654 00:44:53,039 --> 00:45:00,039 it's relatively new. Well, Dave, after our brief commercial break, yeah 655 00:45:00,239 --> 00:45:04,599 right, we didn't get the we didn't even get the wrap it up music. 656 00:45:04,880 --> 00:45:08,440 No good thing I could post that at this. Yeah, yeah, 657 00:45:08,480 --> 00:45:13,039 that's awesome, right yeah. Um, so we talked about all kinds of 658 00:45:13,079 --> 00:45:16,840 stuff, but we were talking about Anton Dreer and the development of stealing east 659 00:45:16,840 --> 00:45:20,480 from other brewers. Put that, put that in air quotes, right, 660 00:45:20,480 --> 00:45:22,800 Oh yeah, no, it's just borrowing. Yeah, yeah, exactly right. 661 00:45:22,960 --> 00:45:25,360 I love it. People are always like, where did you invent the 662 00:45:25,400 --> 00:45:28,559 idea for that? And I'm like, you know, very few things are 663 00:45:28,599 --> 00:45:32,039 new, yeah, especially in brewing. Yeah, it's very very few. 664 00:45:32,639 --> 00:45:37,440 I have a good friend who who beer in Frankfurt for a lot of years, 665 00:45:37,519 --> 00:45:44,239 right, and and he's like, the funniest thing about especially bring beer 666 00:45:44,239 --> 00:45:47,280 in Germany is he's like, nobody talks about recipes. And he and I 667 00:45:47,320 --> 00:45:51,000 asked the guy who I was working with. He said to me, why 668 00:45:51,039 --> 00:45:52,800 is it that nobody talks about recipes? And he's like, well, we 669 00:45:52,800 --> 00:45:57,159 don't talk about recipes because we all use the same recipes, you know, 670 00:45:57,440 --> 00:46:00,920 which is not exactly true, but you know, he's like, no Bavarian 671 00:46:00,000 --> 00:46:05,880 brewer has to be taught the recipe for hellas because we kind of all know 672 00:46:06,000 --> 00:46:09,920 it. Yeah yeah, yeah. He's like at that point, it's execution, 673 00:46:10,079 --> 00:46:13,199 right, you know. He's like, there are subtle differences, but 674 00:46:13,239 --> 00:46:16,960 they're very very you know, they're mostly about how the beer gets brewed, 675 00:46:17,000 --> 00:46:22,039 not about where we buying malten, where we buying hops. Yeah, I 676 00:46:22,079 --> 00:46:24,719 thought that was very interesting to think about the idea that here you have a 677 00:46:24,800 --> 00:46:30,239 relatively narrow item and there could be so much variability even inside of that idea. 678 00:46:30,320 --> 00:46:32,840 And I like it. You know, I'm the city of Bomberg is 679 00:46:32,840 --> 00:46:36,719 one of my favorite places on the planet, famous of course for rash beer 680 00:46:37,119 --> 00:46:40,400 and the home to one of our favorite multipliers, of the Environment Malting Company, 681 00:46:40,840 --> 00:46:45,519 and and we're you know, I'm touring the town with the with the 682 00:46:45,639 --> 00:46:50,679 Vironment family, Sabine and Thomas Cross Ronman, and they're taking me from bree 683 00:46:50,719 --> 00:46:52,840 to brewery, which is awesome because there's seven of them, you know, 684 00:46:52,920 --> 00:46:55,239 with a walkable distance, and you know, we're drinking basically the same beer 685 00:46:55,280 --> 00:46:59,960 over and over with obvious and noticeable differences, but the style is the same. 686 00:47:00,239 --> 00:47:01,960 And they make the malt for all these breweries, right, so they 687 00:47:02,039 --> 00:47:06,119 know how the beers are made. And I'm like, they're all the same, 688 00:47:06,119 --> 00:47:10,840 and they're like no, yes, yeah, like yeah, that's great. 689 00:47:12,199 --> 00:47:15,119 You know, it's all about execution. So we were talking before we 690 00:47:15,159 --> 00:47:20,760 got rudely interrupted by the zoom gods about new beers down the road, and 691 00:47:20,800 --> 00:47:25,199 you were talking about the new Belgian anything else that is coming up. So, 692 00:47:25,280 --> 00:47:31,519 you know, we make a lot of New England style IPA and one 693 00:47:31,559 --> 00:47:34,960 of the things that our customers are told us is they're like, we love 694 00:47:35,000 --> 00:47:37,559 that and we love the variability, but it would be awesome if we had 695 00:47:37,679 --> 00:47:40,760 a New England IPA or a beer we can count on, right, something 696 00:47:40,760 --> 00:47:45,400 we can look forward to. So we're doing that. We we have a 697 00:47:45,440 --> 00:47:50,079 beer coming out pretty soon called Sway, and it's gonna be New England style 698 00:47:50,159 --> 00:47:52,159 American IPA that we make all the time. And you won't be surprised to 699 00:47:52,239 --> 00:47:55,440 learn that the beer has been designed around our hop contracts. You know, 700 00:47:55,480 --> 00:48:00,519 we have really really solid access to some beautiful hop and and you know, 701 00:48:00,559 --> 00:48:05,159 the hop business has gotten interesting for the most part. I'm really happy with 702 00:48:05,199 --> 00:48:09,559 that industry's ability to keep us in supplied with beautiful oil. But you know, 703 00:48:09,880 --> 00:48:14,199 we make a lot of beer. So we've been thoughtfully developing a beer 704 00:48:14,239 --> 00:48:16,079 that should roll out in the month of August. We don't have a date 705 00:48:16,119 --> 00:48:20,719 for it yet, but you'll see test patches of it floating around. But 706 00:48:20,800 --> 00:48:23,679 all the guys are stoked about that too, and I think that if our 707 00:48:23,719 --> 00:48:29,280 consuming base is any reflection of what I think they like, they're going to 708 00:48:29,320 --> 00:48:31,679 be into it too. We're always going to continue doing derivative IPAs, you 709 00:48:31,719 --> 00:48:35,679 know, new stuff, new hops, single hops, single malt stuff. 710 00:48:36,159 --> 00:48:38,679 But I'm excited about those two. And then of course we haven't really I'm 711 00:48:38,679 --> 00:48:43,159 going to let you in on a double triple insider secret, which is that 712 00:48:43,280 --> 00:48:45,119 you know, we now have filters in the technology to clarify beer. That 713 00:48:45,559 --> 00:48:49,840 we're going to dip our toe into the seltzer business a little bit for a 714 00:48:49,880 --> 00:48:53,960 couple of reasons. One, you know, gluten free, low car slightly 715 00:48:54,000 --> 00:48:58,280 better for you, products of interest to a lot of us who are trying 716 00:48:58,320 --> 00:49:02,039 to be you know, a little less fluff. Yeah right. And also 717 00:49:02,199 --> 00:49:08,639 because you know, um, the consuming public is really aggressively getting marketed to 718 00:49:08,760 --> 00:49:13,480 by the spirits companies, and they're they're taking the business a little bit away 719 00:49:13,519 --> 00:49:16,599 from us and deluding the deluding is not really the right word, giving more 720 00:49:16,639 --> 00:49:21,239 products for consumers to enjoy. So you know, we're gonna we're getting into 721 00:49:21,239 --> 00:49:23,320 that business a little bit. We've I've done that in my past quite a 722 00:49:23,320 --> 00:49:28,519 lot. So I'm I'm stoked we're gonna We're gonna have information around that come 723 00:49:28,639 --> 00:49:32,199 fall um Seltzer's a really interesting category, right because people are like, well, 724 00:49:32,280 --> 00:49:35,880 isn't that just like vodka in a can? And I'm like, well, 725 00:49:35,920 --> 00:49:38,400 except that we brew it. You know, it's not it's not made 726 00:49:38,480 --> 00:49:43,320 least involved. And yes, it's a little more than getting your soda stry 727 00:49:43,360 --> 00:49:47,960 in canister at wherever. Yeah, you understand exactly. So we're excited about 728 00:49:49,000 --> 00:49:51,440 that too. And as a matter of fact, we were trialing some test 729 00:49:51,480 --> 00:49:55,079 patches just today flavor panel and uh. And you know, my my predecessor, 730 00:49:55,199 --> 00:49:58,880 a wonderful man named Ryan White, was headed to a concert and he's 731 00:49:58,920 --> 00:50:02,960 like, hey, I'm an to Crowler that like, I think I think 732 00:50:04,000 --> 00:50:06,239 that we can make that happen for you. Yeah, so you know, 733 00:50:06,320 --> 00:50:08,760 and of course, all of our locations are going to be brewing one offs 734 00:50:08,760 --> 00:50:13,480 and interesting and creative small batch beers that come out of the minds of the 735 00:50:13,559 --> 00:50:15,679 lead brewers of Cricket Hammock and and I think that if you pop into one 736 00:50:15,719 --> 00:50:17,960 of our places throughout the summer, you're going to find at least one or 737 00:50:19,000 --> 00:50:22,159 two beers that are compelling and interesting to you. You know, we're working 738 00:50:22,199 --> 00:50:24,039 really hard to get the quality of all of our products up. This is 739 00:50:24,119 --> 00:50:30,199 sourcing more thoughtfully raw goods and being intentional and thorough and careful with our procedures 740 00:50:30,239 --> 00:50:32,440 and and I'm just seeing really great stuff come out of out of the brew 741 00:50:32,480 --> 00:50:36,480 kettles from my team. So you know, I encourage you, if you're 742 00:50:36,480 --> 00:50:40,119 in the area to visit and see the food coming out of the kitchens and 743 00:50:40,719 --> 00:50:44,599 see what my brewers are into. Yeah, I'm definitely going to have to 744 00:50:44,599 --> 00:50:46,320 make you know, be mentioned earlier that you know, I work for an 745 00:50:46,360 --> 00:50:51,360 airline, so I could definitely pop down and you know, visit at least 746 00:50:51,360 --> 00:50:54,679 one of the locations, if not hit both Delaware and Myrtle Beach. Are 747 00:50:54,760 --> 00:50:58,880 those are those spots? Are they open year round or is it like more 748 00:50:58,920 --> 00:51:02,039 touristy? So, you know, we are because we are kind of tent 749 00:51:02,119 --> 00:51:07,199 pole businesses in the markets that we operate, we stay open year round, 750 00:51:07,280 --> 00:51:09,400 partly for our staff. You know, it's very hard to make money in 751 00:51:09,440 --> 00:51:14,000 the off season in the resort town, but we think it's a commitment to 752 00:51:14,239 --> 00:51:16,320 both the locals and to our staff, and they often overlap. Yeah, 753 00:51:16,639 --> 00:51:21,159 but you know, we run successful businesses at a time of year when a 754 00:51:21,199 --> 00:51:23,599 lot of people close down, and I understand some folks. Some folks just 755 00:51:23,639 --> 00:51:28,000 need a break, you know, or find it very difficult to pay the 756 00:51:28,079 --> 00:51:30,800 light bill. But I'm happy to say that we're committed to being open year 757 00:51:30,840 --> 00:51:34,320 round, So that makes that makes me happy. We do do a little 758 00:51:34,320 --> 00:51:38,480 bit more interesting promotion in the off season, so I always encourage people to 759 00:51:38,480 --> 00:51:44,679 pay attention to our social media feeds, especially especially outside of center. Yeah. 760 00:51:44,840 --> 00:51:47,000 Actually, while I was trying to hunt you down after we got kicked 761 00:51:47,000 --> 00:51:50,320 off, all right, all right, let me find your name on Twitter, 762 00:51:50,760 --> 00:51:53,440 and there's another guy who was like Brewer. I'm like, okay, 763 00:51:53,440 --> 00:51:57,199 this has to be the guy. No, it's not him, all right, 764 00:51:57,920 --> 00:52:00,280 I'm standing my message. Yeah, that's all right. It could have 765 00:52:00,280 --> 00:52:02,400 been interesting. Maybe you make any friend, right, Yeah, I mean 766 00:52:02,400 --> 00:52:06,000 he's got Brewer in his name. He's probably a decent hue. How might 767 00:52:06,239 --> 00:52:07,760 this has to be the guy? And I'm looking at the picture and I'm 768 00:52:07,760 --> 00:52:12,159 like, now he's out of Ohio and yeah, no, this isn't the 769 00:52:12,159 --> 00:52:15,960 guy. Sorry, Yeah, I'm in Delaware now, So The good news 770 00:52:15,039 --> 00:52:19,000 is Michael finally popped up his head and found both of us. Yeah. 771 00:52:19,199 --> 00:52:21,599 Perfect, Well, well, Dave, I'm gonna have to scoot, but 772 00:52:21,679 --> 00:52:23,159 I'm so glad that we got to connect and kind of put a bow around 773 00:52:23,199 --> 00:52:28,159 our conversation. Yeah. Absolutely, anything else you want to talk about while 774 00:52:28,199 --> 00:52:30,519 I got you, No, just real quick, you know, for people 775 00:52:30,559 --> 00:52:32,760 that are listening, and I'm gonna have this in the peach on the show 776 00:52:34,320 --> 00:52:37,800 later to give you more in depth review, throw something up on YouTube, 777 00:52:37,079 --> 00:52:43,360 but definitely Hammock light Logger is a winner. I think you're gonna like it. 778 00:52:43,360 --> 00:52:46,000 It's from Crooked Hammock Brewery. Larry, thank you so much, sir 779 00:52:46,119 --> 00:52:51,039 for coming on. I really appreciate it. David, love what you're doing. 780 00:52:51,239 --> 00:52:54,119 All right, don't stop, and I appreciate you having me. We 781 00:52:54,239 --> 00:52:57,360 look forward to maybe hoisting a point with you if you can get to the 782 00:52:57,360 --> 00:52:59,960 beach. Absolutely, I'm down for that, all right, Larry, took 783 00:53:00,039 --> 00:53:01,440 care of yourself, Sarah, We'll see you later. Thanks man, all 784 00:53:01,519 --> 00:53:15,000 right, take care all right. The next one from Crooked Hammock is we 785 00:53:15,119 --> 00:53:20,599 talked about it earlier, Myrtle peach. This is a peach wheat ale five 786 00:53:20,679 --> 00:53:25,960 point five percent alcohol seventeen ivus. On the can, it says sun in 787 00:53:27,000 --> 00:53:31,679 the sky toes in the sand doesn't get much better. Well, that is 788 00:53:31,719 --> 00:53:45,480 true, So let's crack open myrtle peach. As I'm pouring, I get 789 00:53:45,519 --> 00:53:53,239 a huge whiff of peach aroma. It smells lovely, nice color. It's 790 00:53:53,239 --> 00:53:58,079 a wheat beer, so it's not clear like we were talking about with the 791 00:53:58,159 --> 00:54:02,679 other beer. This is a wheat beer. But nice foam here, huge 792 00:54:04,360 --> 00:54:15,159 peach aroma. That's phenomenal, really wonderful peach flavor. Not fake like peach 793 00:54:15,239 --> 00:54:21,440 ring candy or something like that. This tastes like a nice ripe peach. 794 00:54:21,519 --> 00:54:24,599 It tastes delicious. I don't know what I should have asked Larry when he 795 00:54:24,679 --> 00:54:32,599 was on almost And maybe it's me. I'm almost getting a little cinnamon out 796 00:54:32,639 --> 00:54:37,039 of this, and it could just be my taste buds, but I think 797 00:54:37,079 --> 00:54:44,119 this is spectacular. This is another one that is like the perfect summer beer. 798 00:54:44,599 --> 00:54:49,679 So if you're in the Crooked Hammock area, by all means, put 799 00:54:50,440 --> 00:54:53,280 myrtle peach in the cart. It's that good. I'm gonna have some more 800 00:54:55,159 --> 00:55:00,159 really good carbonation here, nice mouth feel. I get a tiny little bit 801 00:55:00,639 --> 00:55:05,480 of bitterness at the end. Not a lot. There's only seventeen IBus here. 802 00:55:06,239 --> 00:55:09,400 I'm still trying to figure out and put my finger on it what that 803 00:55:09,599 --> 00:55:15,199 taste is, if it's a cinnamon or if it's just the peach. I 804 00:55:15,199 --> 00:55:17,039 should have asked him. I should have asked them what was in it? 805 00:55:17,079 --> 00:55:22,280 But now it's really good. By all means, Crooked Hammock is a great 806 00:55:22,320 --> 00:55:25,039 brewery. I like what I've had so far from them. I need to 807 00:55:25,039 --> 00:55:30,039 get me out to Myrtle Beach or Delaware and have some more of these fresh 808 00:55:30,119 --> 00:55:35,960 on tap. So once again, if you're in the Delaware or Myrtle Beach 809 00:55:36,039 --> 00:55:50,280 area, you definitely got to find Crooked Hammock Brewery. Oh that was a 810 00:55:50,320 --> 00:55:53,440 lot of fun, and I apologize for the zoom issues we had, but 811 00:55:53,559 --> 00:56:00,119 I really want to thank Larry Horwitz for coming on from Crooked Hammock. That's 812 00:56:00,159 --> 00:56:04,320 spot I need to get on a plane and go to. If you're in 813 00:56:04,320 --> 00:56:07,039 the Delaware, if you're in the Myrtle Beach area, by all means, 814 00:56:07,119 --> 00:56:12,800 hit them up. The beers that I've had are both great. I think 815 00:56:12,840 --> 00:56:15,320 you're going to enjoy them. I also want to give a big shout out 816 00:56:15,719 --> 00:56:22,039 to the PR person, Michael Gregor. Michael was the one that got Larry 817 00:56:22,079 --> 00:56:24,719 and I hooked up, So Michael, I know you're doing a lot of 818 00:56:24,760 --> 00:56:30,639 hard work, so Michael, I appreciate you as well. Next week's show 819 00:56:30,719 --> 00:56:35,079 is going to be good. I'm going to have the ciscerone people on. 820 00:56:35,719 --> 00:56:42,159 We're going to talk about the ciscerone program, and I'm taking the test, 821 00:56:42,800 --> 00:56:47,320 so by the time this comes out next week, I will hopefully be a 822 00:56:47,480 --> 00:56:53,440 certified beer server. I'm looking forward to that, so stay tuned for that 823 00:56:53,639 --> 00:56:59,719 next week. That should be a good one as well. I hope everyone 824 00:56:59,760 --> 00:57:02,239 has a great week. I will see you next week on the show, 825 00:57:02,280 --> 00:57:07,360 and remember sometimes the beer in front of you is the best one yet.