WEBVTT

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It's one on top of two wherever
you go, So put down the hod,

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clean off the trough and grab a
brew. Because is he the brickies

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on site from Fix Radio. We're
dropping knowledge, hints, tips and big

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name guests from the trade, just
hopefully not the bricks. This is the

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Bricklaying Show from Fix Radio. Welcome
to the brick lay and Podcast. I'm

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your host. Is he the brickey? On this episode Albert talking some bricklayers

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about how we win good work,
find decent leads, as well as how

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we market our business and how to
approach quoting jobs. Enjoy the show.

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This is the Bricklaying Show from Fix
Radio. Join me now once again is

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Ash Francis from the Bricklayers Social Club. Hi, Ash, are you doing

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today? Hello you good, Bud? Yeah? All good, thank you.

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So what we're talking about today is
winning jobs, winning quotes and making

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sure you build up a good reputation
as a bricklayer so then you have a

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constant float off work. So when
having a brick layer come into your house

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for the first time to quote work, what are some of the good practices

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to have or what you have in
place that make you more likely to win

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the job. I think, for
a start, it's how you present yourself.

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So everyone's going to take you on
face value when you get to that

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door and they answered the door,
Yeah, it's going to be like,

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okay, So if you turn up
in a pair of tracks with holes in

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it and you look a bit rough, and it's going to be don't really

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if I want to let you in
my house, you might still be Yeah,

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I'll say, you know, you
don't want to judge your book by

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its cover, but you're always exactly
So I think firstly, your presentation of

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yourself. Yeah, like a pair
of dreams of Polo with your company name

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on it, so you look the
part for a start. Yeah, And

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obviously so I've got to that stage. Is like a website and a good

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online presence obviously help with a good
portfolio of work to show what you've done

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as long as you have been robbing
pictures and it's all your own work that

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you can kind of talk about brilliant, And then I think it's just I

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think it's kind of remaining you know, when you're having that conversation is yeah,

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you need to just be quite quite
clear and transparent. If they're offering

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you additional bits of work you can't
do we're not confident in doing. It's

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just kind of being quite clear on
that table when you're having a conversation with

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clients, say yeah, I can't
do this, I can do this.

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Look, here's an example of what
I've done in the past, is that

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here's an idea here, and kind
of bounce back and forth with your clients.

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Yeah, no, definitely, because
it's very army. I've done this

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before in the past and I've regretted
it. You go to a client's house

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and you're there to win the job. So when they say, oh,

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when we've got this, and we've
got this, and we've got that,

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and it's things you're not quite confident
in, and you go, yeah,

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i'll see what I can do.
As soon as you say I can see

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what I can do, that's basically
a green light to them saying this bloke

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is going to end up doing that. So, like you just said,

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being quite clear and concise saying listen, I'm here to do this, this,

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this, and this. If you
do want something else doing, perhaps

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we can speak about that in the
future, but the moment, I'm here

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to do this job right here,
for you, yeah, because I mean

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it can get messy. And the
problem is if you go there and you're

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talking about we use a garden wall
as an example, We're here to price

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up this big six meter garden wall, but mister Jones has got a broken

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wall in his back garden that you
want through building as well. It's like,

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well, I'm here to price up
this garden wall here, let's price

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up this garden wall, and then
let's talk about the wall with rather back

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after, so you kind of keep
it clear because on what I find with

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customers is sometimes they'll think that you're
going to end up price in the two

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together. Yeah, and then they're
going to get a bit confused. But

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it's like, well, no,
that's a that's an additional bit of work.

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Yeah, no, definitely, And
that's only as an example. I

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mean, variations are are normally a
lot more complicated than the sake of a

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garden well. Yeah, for to
make it easier that it's just to be

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very clear if your customers win quoting
and pricing, yeah, definitely. And

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as well, while speaking about quotes
and things like that, people are often

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like a hard quote, Now what
do you do? Do you quote or

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do you give a estimate, like
and not a guestimate, a rough Do

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you give them a rough figure saying
I think this is what it's going to

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cost, or do you give them
a full on quote, this is what

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it's going to cost down to the
last penny. So verbally, because when

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you've got when you've done this for
a while and you've got experience, you

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can kind of throw out ballpark figures. Yeah, and that's what I would

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typically do in the presence of the
customer, have the conversation, because normal

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it will come up and come so, so it's going to cost and you

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go, well, I don't something
similar to mean, you can baby showing

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the picture of what you've done in
the past, but this costs seven and

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a half thousand pounds and then plus
materials. But yeah, yours is slightly

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different in this way, and we're
going to be doing that that that's to

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give you an idea of where we're
going to be with me. Then when

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it comes to the quote, I
like to give give as much information as

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I feel comfortable to give them,
so I would kind of want to price

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it up. I would tell them
X amount of bricks that I'll be using,

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but I wouldn't. Specially if I
knew what the brick was going to

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be, I wouldn't necessarily say what
the brick is, because that then gives

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them the opportunity to then pass that
information onto another brick layer. Now,

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I think a nice little golden ticket
that you've got if you know what brick

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is, if you've gone through the
effort of finding out what the brick is,

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what the mortar is, all them
kind of things, that's sure from

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the risk. So when quote and
I would try and retain that information if

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I could, right, Yeah,
I just have that like little secret so

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they can't go to other people or
the brick layers and say, listen,

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I have three five hundred bricks of
these heathers today. What's your price?

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Yeah. With the labor side of
it, I try not to kind of

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break it down to the hour,
or I'd kind of just give a round

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figure for labor that wouldn't be too
specific on labor, because then what could

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happen is, say farther which you've
got to take a lad off the site

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for whatever reason, they could turn
around and say, well, he was

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only on site for two hours.
But we know that when we're pricing up

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a job. That is the job, That is the price, whether I

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have ten men on the job or
I have two men on. If I

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say it's going to get done in
ten weeks for this price, that's how

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it's going to get built, and
that's how it's going to get done.

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Yeah, No, definitely. So
yeah, I think some information you've got

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to be clear on and others other
stuff you've kind of got to back just

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for your own sake from a company
point of view. No, No,

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you're right. Well, going again
back to quoting, Obviously we're brick layers.

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We're not businessmen. So how can
brick layers make sure that they are

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putting in a decent price but also
allowing enough profit for themselves after the job,

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Because it's all right working for wages, but we're not in it for

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that obviously. We all want to
make a bit more money. So any

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little bits of information you can share
with us, that'd be amazing. Yeah.

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So, as a brick layer,
if you joined a brick layer soce

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club a loot plug there, you've
got hundreds of brick layers in there and

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conversating, just having that conversation in
amongst the community that you're part of that

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will start to give you an idea
of what the going rates are. Then

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that's not gospel. You can work
what you want with that. Yeah,

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but that will help them give you
a benchmark of what is been what prices

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are going out for for peri spare
meet or brickwork or blockwork. So you

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know you're not you know you're putting
yoursel health in the right ballpark figure.

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And then it seems like you if
you've gone out and bought a mixer,

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a petrol saw, you've got a
van, you need to be pricing that

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into your quote. You need to
be factoring that cost in there a preliminary

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cost. If your wife is what
your missus at home and she's kind of

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doing something, you're adding in work, your phone bill, your internet,

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all these little costs need to be
put into your quote. That could be

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a very small amount. Yeah,
So your mixer and your petrol saw and

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your phone, you've got to pay
for the upkeep of running your business.

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So you should look at what your
overhead is for a year, per a

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week, per day and add that
cost, add that cost into your quote,

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and then look at adding percentages onto
your Yeah, good conversation. Yeah,

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no, definitely. Well, I
had a good conversation before. I

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was just working on day work and
things like that, and this lad was

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like it was when we had the
meetup for the Bricklayer Social Club event summer

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just gone. Super trow end up
speaking to an older gentleman. It's like,

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you need to start costing in what
it actually costs you to turn that

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van on in the morning and get
to sight, because you're not thinking about

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all these overheads, your insurances,
your fuel, everything. So he said,

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when you quote a job, now, he said, exactly what you

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said. Find out what it costs
each year to run your company, whether

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that's fuel and everything like that altogether, divide it by fifty two, which

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is fifty two weeks in a year. He says. Every single quote starts

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with that amount. So let's say
it cost let I don't know, fifty

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quid a week to have your company
up and run in you know, fuel

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insurances. He says, that's how
you start your quote. And if you

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think the job is going to run
let's say for four weeks, that's an

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extra two hundred pound you need to
add on to that job. So it's

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accounting for everything exactly. And then
I also well, sorry, I'm just

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jumping in here. So what I
started doing as well when pricing jobs,

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Now I whack on twenty percent on
top of everything, and I put decent

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prices in any way, Like I
don't undercut people. I put a price

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in what I think is decent,
and then I'll whack twenty percent on because

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that's what I've started doing that and
it's it's not gone too bad, although

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some people do turn their nose up. But it's kind of business, isn't

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it. It is business, And
I mean one thing I've always done,

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I've I've veried a profit on my
my labor, for my work, like

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the workmanship, with any profit on
that. I'm not one threading profit onto

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materials on the procurement of materials.
Some people do that will be anywhere between

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five and ten percent, but that's
that's that's down to the individual company on

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how they want to do it.
Yeah, yeah, I know people who

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do that. But I feel like
sometimes it can scare clients away. You

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know, when you're wacking on extra
twenty percent, let's say, on all

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your materials on a job, it's
a bit too much, I feel.

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And if you if you're only small
time. There's no really need to do

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this there no. And then I
also think as well, it comes down

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to it depends on the payment terms
of that project and how you quote with

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it. If it's four weeks,
there's got to be a cash flow and

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then you can all of these things
have to be looked at when you're quoting

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up the job. Is the length
of time, the overhead, costs,

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the resources, the materials, things
like your toilets, your site, toilets,

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equipment on site. All of these
things and the time it takes to

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organize that need to be costed for
Ash, Thank you so much today for

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all your information. I greatly appreciate
it myself, and I'm sure our listeners

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do as well. Thank you.
Chis Fixed Radio Time to crack on.

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Joining me this week once again is
James Roading. Today we're talking about winning

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jobs and quoting jobs as brit layers
and as a company. Hi James how

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Ai today? Yeah? Thank you? How yeah? Really well? Thank

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you so James jumping straight in.
How do you find most of your work

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nowadays? Yeah? So we've with
our social media pages are quite good.

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Really, We've got Facebook and Instagram
and then we're able to post up previous

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jobs and stuff and then get if
you get good reviews and stuff and you

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get a lot of recommendations and stuff
like that. Yeah, no, recommendations

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are the best way. I think
word of math is a really decent way

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to get a lot of work because
it's nice having an Instagram page and a

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Facebook page and people often look at
your work and go, oh, yeah,

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he's quite good. We'll get his
email address and things like that.

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But you know, when you have
friends of family or things like that and

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they've had work done by you and
then they recommend you, that's the best

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way because they can actually already see
the quality of your work. Yeah,

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that's right. They know you as
well, don't they, And yeah,

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pat on stuff. Yeah, it's
always the best way. On So,

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when you give a price for a
job, do you give a quote or

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an estimate? And which one do
you prefer? Because I know a lot

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of people like giving or I know
a lot of clients like receiving a solid

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quote, but sometimes it's hard to
do. So which one do you go

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by? I'd probably prefer doing an
actual quote, just because they offer a

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fixed price, you know exactly what
you're given to the customer. Yeah.

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Plus if you can break if you
can break down the quotes a little bit.

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For example, say you've priced priced
two radiators in the new extension,

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Yeah, just make sure you list
like their standard right radiators. And obviously

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a lot of nowadays they go for
like vertical rads or something fancy, don't

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they. Yeah, yeah, And
then you can always just say that's an

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added cost and all that. So
quotes are probably better you sort of know

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where you are. Well, I'll
tell you what you know, because I

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know that you dig out your own
footings and things like that. So it's

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easy to put a price in for
square meter of brickwork, block work,

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insulation, DPC, all that stuff. I find really easy to quote for

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because you have an exact figure or
a price sheet right in front of you.

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But when you go for a dig, you actually never know what you're

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going to find. So I standardly
price it's a one meter dig by six

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hundred mil. And then if there's
anything deeper than that, I say to

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V decided because you never know what
you're going to find. You could have

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a conifer tree next to you and
you wouldn't didn't realize that you need to

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00:14:37.559 --> 00:14:41.519
dig down like, let's say two
point five meters. Do you do something

213
00:14:41.600 --> 00:14:46.000
similar there when you're digging out footons? Exactly the same, Yeah, exactly

214
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the same, because build and control
come along, don't they, And they

215
00:14:48.279 --> 00:14:50.559
can tell you, they really tell
you what you need to do. Really

216
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at the end of the day.
Yeah, you're right. They can make

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00:14:52.639 --> 00:14:56.519
you dig two meters two point five
meters And if you don't, if you

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don't put that on the quote,
then you could it could backfire, couldn't

219
00:15:01.600 --> 00:15:03.039
it with the customer? And yeah, one hundred percent. I mean I've

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had one not so long ago where
us digging a foot in no trees or

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anything. I thought it was all
you know, virgin ground, end up

222
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digging and came across a massive well
which had to be filled with seven Cuba

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concrete. Yeah, yeah, not
fun, is it? You know?

224
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Swings and roundabout swings and random out. So what top tips would you give

225
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regarding communication with potential customers? Be
yourself, you go around there. Don't

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try and be your salesman so you
can make it into like a footballer's palace

227
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or something like that. Best to
just set clear expectations, be approachable,

228
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polite, Maybe take your shoes off
you know Bitcurtsey when you go into their

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one percent. And then I've also
found like quick quick responses work better as

230
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well. So if you if you
get the quick the quote over as quick

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as possible instead of like a four
weeks five weeks people are waiting, you

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normally get a good response from that
as well. So yeah, yeah,

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because obviously it's like when you send
someone a message, you want to respond

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straight away, don't you. And
I think everyone wants that nowadays with how

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f thein is and instant gratification on
Instagram and TikTok and all that. So

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when people ask for a quote,
they want something back, let's say within

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within at least two days, I'd
say yeah, yeah, yeah, yeah,

238
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definitely, yeah, I'd say so
too. So how do you stand

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out in your local area? And
do you see other firms around you as

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competition or do you see them more
as just yeah, basically stand out.

241
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We'd just like to focus on our
reputation, just make sure we do a

242
00:16:33.159 --> 00:16:38.279
good job also, like keeping the
neighbors, customers happy, keeping the sight

243
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clean, tidy, being polite,
careful with your parking as well because people

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like around it. Yeah. Yeah, I've had no end of complaints.

245
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You know, when I bring Sobby's
on and then people start complaints say,

246
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oh man, the streets full of
vans and things like that. No,

247
00:16:52.440 --> 00:16:56.240
you're quite right there, that's right, And then it would just lead on

248
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like the neighbors would be like,
oh, they were really good. Actually

249
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they kept to their bit and they
could pass on your number. You don't

250
00:17:03.720 --> 00:17:07.680
know what's going to come around in
the future, you know, if you

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do three years time or something,
Yeah, that's it. I mean handing

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out your number, you might not
get work, like you just said,

253
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straight away. But in a couple
of years ago, there's that dead plight

254
00:17:15.680 --> 00:17:19.519
builder did a really nice, clean
job. All the lads weren't swearing on

255
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site. Let's give him a call. CV's about how do you go about

256
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vetting a customer, because I've often
worked for clients who have thought initially were

257
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quite nice and things like that and
then have turned out to be an absolute

258
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nightmare. So how do you go
about trying to quote for a job but

259
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you actually don't really want the job, and you think, I actually don't

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really like this client and I don't
want to work for them. Yeah,

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it's happened. Yeah, normally,
what I've found is normally when you're outside,

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say you're doing a job, and
you're outside of their house and you're

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doing you're doing the brick work,
and you're not really they're absolutely great,

264
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they're fine, they're no problems.
It's sort of when you sort of go

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inside and you end up that's going
to take walls down and steals, they

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just seem to get get a bit
funny then, don't they. Yeah,

267
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they really do, because you are
knocking about someone's house. I've had it

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recently. I've put three what eight
meter steals in someone's house and I said,

269
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listen, and we're going to be
coming in. I gave him notice.

270
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I gave him about five Now,
I gave Hi about three days notice

271
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plus the weekend. So yeah,
five days. I said, listen.

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On Monday, we're going to be
turning up. All the steals are here,

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all the equipments here. We're going
to start cutting. We're going to

274
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start taking down walls. We'll start
knocking through your house, propping up all

275
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your ceilings. Ideally, it'll be
lovely if you could empty the cupboards and

276
00:18:41.799 --> 00:18:47.000
sort out your kitchen, just so
nothing's like in our way and nothing you

277
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like gets damaged and now I turn
up on Monday, the kitchens are absolutely

278
00:18:51.559 --> 00:18:56.160
rammed. Everyone's having breakfast sat around, they're dining table. So yeah,

279
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that's a pain, an't it.
Yeah, you just have to be professional.

280
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Really, don't you fight your town? Maybe you don't want to fall

281
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out for the sake of it.
Yeah, definitely, And especially like you

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said, when he gets towards the
end of the job, they're probably a

283
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bit tired of having all the work
done, so the messiest and hardest part

284
00:19:11.960 --> 00:19:18.359
is not through. So making sure
you're still like courteous and quite respectful all

285
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the way through the job is probably
one of the best ways to continue winning

286
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work and things like that. Yeah, yeah, that's right. Yeah sad

287
00:19:23.880 --> 00:19:26.880
Well, James, thank you so
much for joining me today. I've had

288
00:19:26.880 --> 00:19:32.039
a fantastic chat with you, so
I do appreciate you coming on today.

289
00:19:32.160 --> 00:19:36.920
Yeah. Thanks. Thanks. Radio
The Brick Laying Show podcast with is He

290
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the Bricky joining me finally is Off
the Tools founder and trades business coach Wayne

291
00:19:42.880 --> 00:19:45.960
Vettis Are you all right there?
Wayne? Hi? Ah, thanks for

292
00:19:45.960 --> 00:19:48.720
having me again. How I'm doing
Yeah, really good? Thank you really

293
00:19:48.759 --> 00:19:53.200
good. So Wayne, what advice
would you give to a brick laying business

294
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to stand out from the rest and
to win work. Bro. The biggest

295
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thing for me to stand out is
is to be different. And being different

296
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can come in different in lots of
different forms obviously, but as as a

297
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given you're going to be good at
your job, yeah, as you're going

298
00:20:11.599 --> 00:20:14.480
out on your own, So I'm
not going to wake time talking about that.

299
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So to stand out amongst a busy
crowd, you need to look different,

300
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you need to act differently, So
looking at how you communicate with customers.

301
00:20:23.599 --> 00:20:26.279
You know, we all know the
cliche builder that turns up at the

302
00:20:26.359 --> 00:20:30.599
job, you know, with the
builders barm hanging out and all of that

303
00:20:30.799 --> 00:20:34.160
normal stuff, scruffy looking, you
know, try to try to distance yourself

304
00:20:34.160 --> 00:20:38.480
from that sort of more cliche builder. I did, yeah, stereotypical builders.

305
00:20:38.680 --> 00:20:41.920
Yeah, I know exactly what you
say. It's nice to be different.

306
00:20:41.920 --> 00:20:45.119
Smart, yeah yeah, yeah,
definitely looking smart when you go to

307
00:20:45.240 --> 00:20:48.039
quotes. Obviously, it's a messy
train, gosh. You know, you're

308
00:20:48.039 --> 00:20:52.039
not going to be able to big
keep clean while you're working, but you

309
00:20:52.079 --> 00:20:55.079
can do little things like have a
clean pair of boots in the van,

310
00:20:55.279 --> 00:20:57.680
a clean jumper to put on for
when you when you finished your work and

311
00:20:57.720 --> 00:21:02.960
you might be going out to quote
for the for the next job. And

312
00:21:03.200 --> 00:21:10.359
more importantly, most customers fear being
let down. So if you can reassure

313
00:21:10.400 --> 00:21:15.440
them, if you can build into
the conversations you're having at the early stages

314
00:21:15.480 --> 00:21:18.720
that you're reliable. Obviously you've got
to meet meet these standards, of course,

315
00:21:19.359 --> 00:21:22.480
but mention it because if you're if
you're talking about it, that will

316
00:21:22.519 --> 00:21:26.920
give the customer confidence that do you
know what this guy knows what he's on

317
00:21:26.960 --> 00:21:30.640
about, this girl knows what he's
on about. So, yeah, you've

318
00:21:30.680 --> 00:21:33.720
got to try to be that bit
different and that bit better than than those

319
00:21:33.759 --> 00:21:37.440
around you. And I don't mean
in the physical sense of building the brick

320
00:21:37.480 --> 00:21:41.119
wall or building the extension. Is
everything around that, yeah, it basically

321
00:21:42.599 --> 00:21:45.680
Yeah, it's basically judging a book
by its cover, and you want to

322
00:21:45.680 --> 00:21:51.640
look the best that book can look
one hundred percent. So obviously networking is

323
00:21:51.680 --> 00:21:55.160
really important to get a lot of
new jobs in and to gain new customers.

324
00:21:55.200 --> 00:21:57.640
So what's one of the best ways
to network in your local area?

325
00:21:57.960 --> 00:22:03.720
And how can you network efficiently?
So I see that there has been two

326
00:22:03.759 --> 00:22:08.839
types of networking, So I'm going
to talk about the more traditional networking that

327
00:22:10.200 --> 00:22:12.480
some of you may have heard of. There's lots of big groups and local

328
00:22:12.519 --> 00:22:18.000
groups that you can go where you
basically sit in the room and you're surrounded

329
00:22:18.000 --> 00:22:22.599
by other business owners in the local
area and you'll discuss what you do and

330
00:22:22.640 --> 00:22:26.000
how you can help each other.
So that can be very, very lucrative

331
00:22:26.880 --> 00:22:30.599
as long as you put the effort
in. You know, as with anything,

332
00:22:30.720 --> 00:22:33.079
nothing comes for free. You've got
to be participating. You've got to

333
00:22:33.119 --> 00:22:37.920
be really part of that community if
you decide to go down that more traditional

334
00:22:37.960 --> 00:22:44.000
networking route. But what excites me
about networking is the more untapped network in

335
00:22:44.079 --> 00:22:47.759
which I don't hear a lot of
people talk about. And I believe this

336
00:22:47.799 --> 00:22:52.599
will really help sort of the listeners
here is you're most of you guys and

337
00:22:52.640 --> 00:22:56.440
girls are going to be in a
building sight or are surrounded by other trades.

338
00:22:56.759 --> 00:23:02.559
Okay, those other trades are doing
work customers that probably need your services

339
00:23:02.559 --> 00:23:07.119
too, So I call it internal
networking. And what I mean by that

340
00:23:07.240 --> 00:23:11.000
is if you're working somewhere and there's
a chippy and he's a good lad or

341
00:23:11.039 --> 00:23:14.680
good girl and you know, does
a great job, speak to them,

342
00:23:15.000 --> 00:23:18.039
tell them that you're looking for more
work. Now ask them if they can

343
00:23:18.079 --> 00:23:22.480
recommend a couple of clients to you, you'll reciprocate. And if you can

344
00:23:22.519 --> 00:23:29.160
build out a sort of mini network
of skilled trades people that are all helping

345
00:23:29.200 --> 00:23:33.279
each other. And if the brick
layers at a job and the customer mentions

346
00:23:33.279 --> 00:23:37.720
that they might need a sparky,
and you've got a sparky that is part

347
00:23:37.759 --> 00:23:40.799
of that mini community that you're trying
to build, you can recommend them and

348
00:23:40.839 --> 00:23:45.839
then vice versa. And it's so
powerful if you can get the right sort

349
00:23:45.839 --> 00:23:48.880
of group of people. You don't
want too many, but you don't want

350
00:23:48.880 --> 00:23:52.240
too little. And everyone has to
sort of participate in it, because you

351
00:23:52.279 --> 00:23:56.640
know, otherwise it becomes one sided. But if you can find sort of

352
00:23:56.640 --> 00:24:00.640
five to six people from different trades
and you all sort of commit, and

353
00:24:00.640 --> 00:24:03.960
you're all you're all decent people and
want to do decent work and and grow

354
00:24:04.000 --> 00:24:07.799
a business, it costs nothing.
Yeah, no, definitely. I mean,

355
00:24:07.839 --> 00:24:11.000
I mean I've been doing that for
years, subconsciously doing it. You

356
00:24:11.000 --> 00:24:14.559
know, I know good plumbers.
I say, listen, use this plumber,

357
00:24:14.880 --> 00:24:15.880
used them all of my jobs.
And then I'll get a phone call

358
00:24:15.960 --> 00:24:19.599
from so and so saying, oh, this plumber's recommended you. I don't.

359
00:24:21.240 --> 00:24:22.960
I just use him because he's a
good lad. I didn't even really

360
00:24:22.960 --> 00:24:26.200
think about it for myself. But
like you just said, having that group

361
00:24:26.240 --> 00:24:30.000
of people who are recommending you to
all their clients because they're going to have

362
00:24:30.039 --> 00:24:33.559
five clients, and then you know
so and so and so on. So

363
00:24:33.599 --> 00:24:37.319
it's a good way to network just
by having some mates in different trays to

364
00:24:37.319 --> 00:24:41.279
recommend you to other people. Definitely, and yes, one hundred percent agree

365
00:24:41.279 --> 00:24:47.480
it happened subconsciously for a lot of
people. But the real power in it

366
00:24:47.519 --> 00:24:51.000
is if you make it conscious.
So if you if you bring it to

367
00:24:51.039 --> 00:24:53.839
the front of your mind and you
and really think about it and find the

368
00:24:53.920 --> 00:25:00.759
right people that will assist everybody,
then that collaboration between all the different trains

369
00:25:00.359 --> 00:25:03.839
is very, very powerful. I've
seen it time and time again with the

370
00:25:03.880 --> 00:25:08.319
clients that I work with, where
when they start to form these relationships and

371
00:25:08.680 --> 00:25:11.680
sort of not formalized I don't I
don't want like you don't want it too

372
00:25:11.680 --> 00:25:17.359
official or anything, but you need
to sort of have a gentleman's gentleman,

373
00:25:18.720 --> 00:25:22.039
Yeah, you know we're going to
push you. You push up. Yeah,

374
00:25:22.039 --> 00:25:23.599
and then you know, you can
always incentivize it. I give my

375
00:25:25.079 --> 00:25:27.119
laves like a little drink, even
if it's fifty quid hundred quid, you

376
00:25:27.160 --> 00:25:30.799
know, and then that just gets
you know, more and more. So

377
00:25:32.000 --> 00:25:34.119
oil on the machine, I call
it. Yeah, that's it. That's

378
00:25:34.160 --> 00:25:37.039
it. So nowadays a lot of
things are all online. Note, we

379
00:25:37.079 --> 00:25:41.440
advertise online, We put everything on
social media. Do you think it's really

380
00:25:41.440 --> 00:25:45.759
important for brit lay and businesses to
have a strong online presence? Yes and

381
00:25:45.880 --> 00:25:49.240
no. So I'm going to contradict
myself a little bit here. So one

382
00:25:49.319 --> 00:25:52.480
side of my book brain says,
yes, you know, we're in twenty

383
00:25:52.480 --> 00:25:56.519
twenty three. You know, you
need to be having all your socials up

384
00:25:56.559 --> 00:26:02.000
to date, you need to be
having work did out, their content put

385
00:26:02.000 --> 00:26:08.759
out. But realistically, how many
customers are actually watching that compared to how

386
00:26:08.759 --> 00:26:12.839
many other trades people that are watching
it? Yeah, no, I'm exactly

387
00:26:12.920 --> 00:26:18.039
saying. Obviously I have YouTube and
Instagram and a lot of other trades people

388
00:26:18.640 --> 00:26:22.839
watch my videos. Barely any clients
watching videos, I think in all this

389
00:26:22.960 --> 00:26:26.119
time, I mean I've got quite
a few jobs from social media, but

390
00:26:26.240 --> 00:26:30.440
a lot of it's from word of
math and not from Instagram and YouTube and

391
00:26:30.519 --> 00:26:34.960
actually actually things like that. Yeah, I think it's you should be doing

392
00:26:36.000 --> 00:26:40.480
something and if you enjoy it,
then great, jump in and really go

393
00:26:40.599 --> 00:26:44.359
through it. You'll see. Over
the last sort of four to five years,

394
00:26:44.400 --> 00:26:48.599
there's been a huge growth in what
people call influencers, and these are

395
00:26:48.640 --> 00:26:52.559
just trades people that are showcasing what
they do and how they do it.

396
00:26:52.640 --> 00:26:56.640
And yes, definitely if you enjoy
doing that and you can enjoy putting that

397
00:26:56.680 --> 00:27:00.680
content out, crack on. If
you don't enjoying it, then I still

398
00:27:00.680 --> 00:27:03.559
think there's that you should be doing
something. Yeah, even if you just

399
00:27:03.559 --> 00:27:07.079
posting pictures off your work. You
know, this is a wall we go

400
00:27:07.480 --> 00:27:11.640
you know, so and so exactly. No, definitely, So what about

401
00:27:11.720 --> 00:27:14.759
once you've won the job, once
you've won a quote, how can we

402
00:27:14.799 --> 00:27:18.480
make sure that we are keeping you
know, clients and customers happy and try

403
00:27:18.480 --> 00:27:23.480
to meet their expectations. So I've
been in the construction industry twenty years over

404
00:27:23.559 --> 00:27:27.799
twenty years now, and for me, if I had to sort of boil

405
00:27:27.839 --> 00:27:33.640
it down to one thing that sort
of separates the good from the bad and

406
00:27:33.960 --> 00:27:40.960
the good from the average, it's
communication. So we we encourage that like

407
00:27:41.279 --> 00:27:45.920
when as soon as that customer enters
our ecosystem, So whether they've just phoned

408
00:27:47.000 --> 00:27:51.680
us, whether they've emailed us,
whether they've dropped us an inquiry for our

409
00:27:51.720 --> 00:27:55.920
website, we want to communicate with
them to the best of our ability,

410
00:27:56.039 --> 00:28:00.039
So we encourage people to if you've
booked an appointment, send a reminder.

411
00:28:00.119 --> 00:28:03.079
There's systems out there that automate this, but if you haven't got the funds

412
00:28:03.079 --> 00:28:07.960
available to look at systems quite yet, you can do it simply yourself by

413
00:28:07.000 --> 00:28:12.720
making sure you're organized, having a
decent electronic diary. Google Calendar is completely

414
00:28:12.759 --> 00:28:17.119
free, and have this. You
can do everything I'm going to talk about

415
00:28:17.160 --> 00:28:22.279
on it on that. So book
your appointments in give time frame. Never

416
00:28:22.319 --> 00:28:26.440
give exact times, because you're giving
yourself for rooms to fail if you try

417
00:28:26.480 --> 00:28:29.079
and tell someone you're going to be
there at five, when you know the

418
00:28:29.119 --> 00:28:30.880
traffic and the school runs and everything
are going to be coming out. So

419
00:28:32.920 --> 00:28:37.920
communicate the timeframe so the customer has
the expectation that it's not an exact time.

420
00:28:37.599 --> 00:28:41.400
Text when you're on the way when
you've been maybe drop them another email

421
00:28:41.519 --> 00:28:45.160
just saying thank you for taking the
time out to go through your job.

422
00:28:45.200 --> 00:28:48.599
We'll be in touch in the next
couple of days with a quote. So

423
00:28:48.680 --> 00:28:52.240
again you're setting that expectation that the
customer isn't just sat there wondering, oh

424
00:28:52.759 --> 00:28:56.200
is this guy getting back to me? Am I going to hear anything.

425
00:28:56.400 --> 00:29:00.960
If you set out the intentions to
the customers, not only you be exceeding

426
00:29:00.960 --> 00:29:04.359
what most people do, you're just
building good relationships with that level. So

427
00:29:04.440 --> 00:29:11.240
communication at every step of the way. If the weather's bad, get in

428
00:29:11.279 --> 00:29:12.759
touch as soon as possible, and
if you're not going to be there,

429
00:29:12.880 --> 00:29:15.680
if you're running late, just send
a message to say that I'm going to

430
00:29:15.680 --> 00:29:19.480
be half an hour late. All
of these small things are what the customer

431
00:29:19.559 --> 00:29:22.640
remembers. They really do make a
difference. Like say, if I say

432
00:29:22.680 --> 00:29:26.319
to a client, oh, I'll
be there for four o'clock, but there's

433
00:29:26.319 --> 00:29:27.599
loads of traffics, I'll give them
a text to say, listen, mate,

434
00:29:27.920 --> 00:29:30.920
you know so and so, and
I'll just be honest, loads of

435
00:29:30.960 --> 00:29:33.039
traffic I'll be there at this time
and just keep them up today, because

436
00:29:33.039 --> 00:29:37.960
you don't want people stood around or
waiting in for their potential builder turn up.

437
00:29:37.960 --> 00:29:41.519
And it doesn't leave a good first
impression. No, it definitely doesn't.

438
00:29:41.519 --> 00:29:45.079
And I always look at myself so
like, if I'm sat at home

439
00:29:45.119 --> 00:29:51.039
waiting for a delivery to turn up
and there's no tracking link and there's no

440
00:29:51.279 --> 00:29:52.799
idea that it's going to come in
the morning, in the afternoon, what

441
00:29:52.920 --> 00:29:57.240
time start, I'm just frustrated.
I'm starting to get angry and annoyed with

442
00:29:57.319 --> 00:30:00.839
that company when all it would is
a text message to say, right,

443
00:30:00.880 --> 00:30:03.559
your delivery will be out between two
and four. All right, brilliant.

444
00:30:03.599 --> 00:30:06.880
I know where I am. I
can crack on with my day. I

445
00:30:06.920 --> 00:30:11.000
don't have to think about it.
I know that they're coming, and that's

446
00:30:11.039 --> 00:30:14.400
what If I'm like that with something, my customers are no different. We're

447
00:30:14.400 --> 00:30:18.160
all customers to something in our lives, aren't we? So now, one

448
00:30:18.240 --> 00:30:22.160
hundred percent No, you could not
be more right there, Wayne, Right

449
00:30:22.279 --> 00:30:23.559
now, just before I let you
go, Wayne, can you just tell

450
00:30:23.640 --> 00:30:27.920
us about some of the services you
offer with off the tools and do you

451
00:30:27.960 --> 00:30:33.440
want to tell us a little bit
about it? Yes? So they basically

452
00:30:33.559 --> 00:30:37.519
I come from a plumbing and heating
background. I've been in that industry for

453
00:30:37.559 --> 00:30:42.880
over twenty years, and I decided
that I wanted to start helping trades people

454
00:30:44.200 --> 00:30:48.440
grow businesses and get the infrastructure right
in their business. So we do a

455
00:30:48.559 --> 00:30:53.279
range of different things, from one
off meetings to twelve month programs where where

456
00:30:53.319 --> 00:30:59.359
you invest time, money and effort
in becoming better at running a business,

457
00:30:59.400 --> 00:31:03.720
growing a bit business, expanding a
business, whatever stage you're at, we

458
00:31:03.359 --> 00:31:07.680
can help. It's me, I
say, wee loosely, it's me and

459
00:31:07.720 --> 00:31:10.720
my wife. My wife helps with
a bit of admin, but you'll be

460
00:31:10.759 --> 00:31:15.079
working directly with me. Yeah,
and the yeah, the purposes is that

461
00:31:17.160 --> 00:31:22.119
most trades people will spend anywhere between
two to five years learning how to become

462
00:31:22.200 --> 00:31:26.400
a builder, how to become a
bricklayer, how to become a plumber,

463
00:31:26.440 --> 00:31:30.079
whatever it might be. But we
never, we never invest any time or

464
00:31:30.079 --> 00:31:33.480
money in how to become a business
person. And that's where I step in.

465
00:31:33.519 --> 00:31:37.480
And then obviously there's other coaches as
well. You know, I recommend

466
00:31:37.519 --> 00:31:41.200
that if you're if you're looking to
grow a business, you should look to

467
00:31:41.279 --> 00:31:47.319
have some support, some sort of
coach or mentor that can help you avoid

468
00:31:47.359 --> 00:31:51.559
the obstacles where possible. Sometimes is
they're unavoidable and you've got to go through

469
00:31:51.599 --> 00:31:56.039
them. But with a good coach
you can learn some of the mistakes and

470
00:31:56.400 --> 00:32:00.799
avoid a lot of hardship. And
it's a no brain. You wouldn't become

471
00:32:00.839 --> 00:32:04.880
a sparky without learning how to be
a sparky. And unfortunately, in the

472
00:32:04.880 --> 00:32:08.319
business world, people become business people
without learning how to be a business person.

473
00:32:08.440 --> 00:32:12.599
So enter off the Tools. If
you want to find out more,

474
00:32:12.839 --> 00:32:15.759
head over to the website Off Thetools
dot co dot uk. Ah, thank

475
00:32:15.759 --> 00:32:20.920
you so much for joining us today, Yuane. I really appreciate it my

476
00:32:21.039 --> 00:32:27.880
pleasure. Thanks for having me the
builders station Biggs Radio. You can find

477
00:32:27.960 --> 00:32:31.279
loads of other great podcasts about the
trade and construction at Fix Radio dot co

478
00:32:31.359 --> 00:32:35.279
dot UK. I hope that last
couple of episodes have helped you out.

479
00:32:35.319 --> 00:32:37.559
I know I've definitely learned a few
bits and bobs, so thank you so

480
00:32:37.720 --> 00:32:40.759
much for listening. I greatly appreciate
it and I'll see you later.

