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This is Inside the Vegas Huddle,
your podcast connection to the events and initiatives

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led by the Las Vegas Super Bowl
fifty eight Host Committee in advance of the

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big game at Allegiance Stadium. Welcome
to Inside the Vegas Huddle. Welcome back

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to Inside the Vegas Huddle. This
episode, Chris, is going to be

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a lot of fun, a lot
of interesting stuff we're about to learn here.

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Well, we've been doing this for
what like six months now as we

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count down to Super Bowl fifty eight. Inside the Vegas Huddle, we're almost

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a Super Bowl fifty eight and one
of my favorite guests is here. We

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talk numbers, and that's always fun
because when you talk numbers in Vegas,

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it's always seems to be positive.
We love it. Jeremy Aguero, Welcome

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back. We are so excited to
have you here with us today to talk,

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like Chris said, all things numbers, because you were the guy in

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town to go to for that stuff. Oh, thank you, appreciate it.

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Glad to be here. Jeremy Agarro, Treasurer of the Super Bowl fifty

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eight Executive Committee. Now, some
of the things we do want to talk

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about today is the long term impact
of Super Bowl fifty eight right here in

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Las Vegas, so to get things
kind of started. What are you currently

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seeing, even though the super Bowl
hasn't happened yet, What are you currently

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seeing right now in terms of changes
to come for the city of Las Vegas.

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Well, I think there's going to
be a few long term impacts that

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are going to be really important.
First and foremost, there's a lot of

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capital that's gone in to prepare for
the super Bowl. A lot of improvements

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the hotels and casinos have been pushed
forward relative to that, and that's really

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good for us. Overall. We've
also done we're talking before the show just

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about some of the transportation that's being
done out there. We've made a ton

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of transportation improvements. Some of them
were for the super Bowl, but some

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of them were really pushed forward to
try and be ready for this incredible series

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of events that we have, including
the super Bowl as part of all that.

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But beyond that, there's some impacts
that I think are going to be

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much longer lasting. Right. Not
only that, I think there's a piece

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of just being a super Bowl city. Right. They talked about it a

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lot in twenty fifteen, twenty sixteen
about having an NFL Stadium, this being

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a possibility and what that meant for
us, this idea of the rising tide

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lifting all boats, and I think
we're already seeing it. The amount of

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exposure that we've gotten around the super
Bowl is pretty terrific. And for a

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community that's trying to attract forty million
visitors every year plus, to be on

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a stage where you know one hundred
million people plus are going to be watching

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you is a pretty big deal overall. And that brings me to the sort

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of this third longer term component,
which is really the exposure element to it

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overall. Right, the idea that
look at the LVCVA leaning into it,

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look at the resort industry leaning into
it. This is pretty great for us

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in terms from a marketing perspective,
and frankly, nobody does it better than

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Vegas in terms of talking about who
we are and really developing on that brand.

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Beyond that, if there's a fourth
element that I would really point to,

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it would be the business element that's
going to be left behind when the

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super Bowl is gone. Those businesses
that we're able to be identified and participate

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in the bus Connect program are going
to have a leg up going forward,

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right gonna have some of them are
gonna have the Super Bowl on their resume,

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and let's be honest that that matters
in today's world. Others are going

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to be able to have gone through
a system to be registered as a minority,

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woman owned business, a veteran owned
business. They may not have had

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the opportunity to do, or may
not have had someone help them through that

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process, and today they did.
And when I think you, when I

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think you, you you you look
at businesses like Maeshius who's running that and

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now her footprint all over the United
States is a result of what we're doing

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here, right, I think that
legacy is going to carry on long after

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February eleventh. I love that,
you know, Jeremy, it seems like

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we judge events by the cost of
the hotel rooms during that event. Cees

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and you know, the F one
and so forth. Super Bowl is run

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up there with all those big ones, and that gives you an idea of

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what Las Vegas can charge and do
as a whost city. I don't think

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there's any doubt about it, right. I mean, let's let's be clear,

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we have capacity for about three hundred
and twenty thousand people to be in

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Las Vegas on any given night,
three hundred and twenty thousand people. The

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people that will actually attend the super
Bowl is not that different than what Allegiance

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Stadium can normally hold somewhere between fifty
five and sixty five thousand people, depending

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kind of how it's configured. So
you we understand that there are people that

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are descending upon Las Vegas just because
the super Bowl is here. They're not

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even going to go to the super
Bowl, but they're coming for meetings,

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They're coming to be part of the
parties that are here. All of those

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type of things is what makes it
so magical. We we always like to

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talk about the fact that the fact
that even when we don't have the super

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Bowl, there are more people coming
here for the super Bowl than are going

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to where the super Bowl is.
We love to talk about that it's a

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great Las Vegas stat But here now
what we've seen is that's even greater than

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it was before because we've got folks
and let's be honest, there's fifty five

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to sixty five thousand VIPs that are
going to be in that building during Super

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Bowl, but we have all kinds
of folks that are coming here because It

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is going to be the greatest party
on planet Earth during that week. It's

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where the celebrities are going to be
in, the players are going to be

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and you know, the media is
going to be thousands of media folks are

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going to be around the city and
the number of events is just unbelievable.

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When you think about things like NFL
Honors and you think about the Soulful Celebration

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and all those things, They're all
going to happen here in Southern Nevada.

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And I think it's a big deal
for us, absolutely, and the momentum

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obviously there right now leading up to
it. But Jeremy talk to us a

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little bit about the strategies that need
to kind of be in place to keep

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that momentum up after the super Bowl
happens. Yeah, Look, I mean

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you have to sort of point to
the LVCVA in all of that, right,

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I Mean, none of this happens
without them and the resort industry making

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it happen and their ability to kind
of carry that forward. As we talk

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about that, right, what is
the most important thing to come out of

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the Super Bowl? The best fan
experience anyone ever could have had, the

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people coming to Vegas us delivering on
the promise and the possibility I think is

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incredibly important. Beyond that, we'd
like to see some of the tax numbers

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come out where we'd like to see
those be Obviously, there's a lot of

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events taking place that are to pump
up things like liven or dayment tax get

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out to pump up things like the
retail SAE and use tax and room tax

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and those type of things, and
those go to fund everything from our schools

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to public safety to roadways, those
type of things. These major events are

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really important to bolstering some of those
numbers. And then I think you have

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to look at the social and environmental
side. Right The NFL is so socially

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conscious relative to what it does and
the things that are important to the players

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and the fans and the NFL and
its owners. And I think whether it's

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them planting trees or going to schools
or going to hospitals, having the NFL

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here and raising awareness about things that
we need to do from an environmental standpoint,

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water, things that we need to
do from an education standpoint, and

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the schools that could really use some
time and attention. I think those things

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matter to us and will last a
lot longer than this first super Bowl here

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in southern Nevada. Yeah, and
you mentioned this first super Bowl. We

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don't have the super Bowl with that
Allegiant Stadium, and here in Las Vegas

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with Allegiant Stadium, it's open the
doors for all sorts of things. And

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this won't be the last super Bowl
either. I hope not, and I

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think that that's really the case.
Do you think about Allegiance Stadium and you'd

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look. You and I were there
for the whole process and what we expected

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Allegiance Stadium to be. It is
about doubled what we anticipated it to be.

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In terms of economic impacts. Jobs, we just salaries activity that are

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happening, and in terms of the
fiscal impacts, the impacts on our community,

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it's been unbelievable in terms of the
investment we made versus the return on

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that investment that we're getting as a
community. And I'll be honest with you,

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man, when we were going through
that process, we knew we were

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going to get the Raiders. Well
you know, the super Bowl was we

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really hope we can get that.
But then all of these concerts that have

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been there, right, You've got
Beyonce and Taylor Swift and BTS. I

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mean, look, people are coming
to Las Vegas just to go see those

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concerts that are there. I mean
some ninety percent of the folks that are

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in those stands are people to say
I would not have come to Las Vegas

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but for that event. And when
we talk about people wanting to get experiences

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and you build a venue where you
can deliver unbelievable experiences to them, including

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a Super Bowl, Wow, what
does that do for us? It means

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room rates are going up. It
means people are spending more in our restaurants.

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It means that they're going to more
shows and doing more things in our

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community. And those dollars that are
getting spent aren't just on the strip.

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Right. We just saw the Culinary
Union get the biggest set of raises that

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they ever got. That is part
because our gaming properties are doing so well.

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We just saw our teachers get among
the biggest raises they've ever seen.

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That's because we just put two billion
dollars into K through twelve education. And

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whether people want to draw the relationship
to it or not, what is driving

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our economy today are these special events
and the increase in spending that we've seen

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as a result of those generating more
taxes and creating more opportunities not just for

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our strip operators, but for small
businesses, big businesses, and families across

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our entire community. Yeah, and
I like that you said that because I

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think oftentimes, like we know when
big events come to town, we know

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what industries are automatically going to see
that economic return, that sometimes we don't

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think about the smaller sectors, the
smaller industries that are also going to be

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affected by the money that's coming in. I think it's so important, And

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you know, we take we use
the term bisconnect in the program that's there

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and what it kind of means.
But you know what, I like to

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say that all economics is personal.
Right for that small business that gets that

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first start, that gets that first
job, for that business that gets to

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put the Super Bowl on their resume, that is a life changing, career

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changing experience for that person, and
those interns and those volunteers that get to

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do something along those lines. I
mean, wow, I mean what an

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experience To say I was part of
the biggest event in Las Vegas history matters,

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and it matters economically to those businesses, and I think it matters to

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our community on a social community pride
level. Surely no Jeremy grew up here

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in Las Vegas, so he can
answer this question. This city has such

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a it's a big city at a
small town. I got your back,

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you got my back. There were
so many volunteers that volunteered, that came

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forward and said, hey, I
want to help with this event Super Bowl

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fifty eight that it was so impressive. Sam Joffrey talks about that all the

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time, how this community everybody just
came forward volunteering. I want to ball,

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I can help, I can do, what can I do? What

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can you do? That's that's the
spirit of Vegas. There is no doubt,

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right, And I think you have
to give some credit to the Super

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Bowl host committee and all these people
that came together to make this happen.

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Right, I mean, think about
who is running our volunteer program here.

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One, it's Stow Shoemaker, the
former dean and current professor, was my

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professor at UNLV right, and then
Patty Charlton, right, the chancellor of

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the university system, is the one
who is helping make sure that our volunteer

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system works. You tell me a
better group of folks to have in our

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community helping to make those things happen. Right. We have the best minds

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in marketing, we have the best
minds in hotel operations, we have the

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best time minds in traffic management.
All that came together. Not one person

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said no, I'm not interested in
doing that. Right, overseeing traffic and

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traffic and transportation management is Commissioner Michael
Knaft, Right. I mean, this

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guy's got a few other things going
on. He is out there, shows

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up to every meeting and says,
here's what we're gonna do to make sure

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that this works. Right. That
is how a community comes together, and

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that is why this community is gonna
be so successful again our first Super Bowl.

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I love it, Love the momentum
that Jeremy brings to the podcast.

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Thank you so much Jeremy for stopping
bye. We appreciate you. On Mark.

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One more real quick question because we
didn't ask Jeremy this last time because

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he hasn't been around for a while. The halftime show, Usher, what

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do you think? Look, first
of all, I am not fair because

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I'm a huge Usher fan, right, So look, I can't wait for

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it. I think he's just gonna
he's gonna blow it up. And I

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think it's gonna be amazing and I
think it's gonna be great for us as

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a community. But again, I'm
probably not the right guy. I don't

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think that guy has ever put anything
out that I didn't think it was fantastic.

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That is so true, so true. Thank you, Jeremy Guerra.

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I appreciate you. Thank you all. Right now, next we are pleased

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to welcome Jack Grow who is the
NFL Green Director, and Susan Grow,

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NFL Green Associate Director. Privileged to
have you guys here in studio today and

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to talk about NFL Green. And
you guys have seen so many super Bowls?

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Was it thirty or thirty one?
What separates the Las Vegas one in

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your own eyes, from what you
guys are doing from all the other ones.

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I think there's two really unique things
about Super Bowl in Las Vegas.

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Well, first of all, it's
the first time you've had a Super Bowl

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in Las Vegas, so that's always
a big deal. There are a number

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of cities who've had multiple Super Bowls
and not that it's not a big deal,

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but you know, they kind of
get used to it if you've hosted

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a lot of Super Bowls. But
having it be here for the first time

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does two things. Number One,
it energizes the whole community because it's new,

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it's unique. Nobody here has ever
seen a Super Bowl, you know,

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up close in their own community.
So it creates this enthusiasm and that's

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really helped the projects that we work
on in terms of getting people engaged.

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People want to come out as soon
as they hear Super Bowl. It doesn't

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matter if we're planting trees, it
doesn't matter if we're building gardens, doesn't

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matter what we're doing. They hear
Super Bowl and they want to be involved.

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So I think that that's one of
the most unique things around here.

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Is there anything else? I think
The other thing that's been really fun is

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we've been here now for Pro Bowl, in the Draft, so we have

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deep ties to this community already,
which has been really fun engaging around Super

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Bowl. Because we already have those
relationships. People know us, They're ready

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to jump in on the community greening
project, super kids, super sharing,

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everything else we're doing. So nice
to have those relationships in place and really

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know who we want to be working
with, and we know which restaurants to

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eat in we do. I love
that. Now, let's dive in a

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little bit deeper into the NFL green
initiatives. Can you provide an over view

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of you know, just I know
you guys do so much, but a

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little sample of what you're doing this
year in years past. Oh, I

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talked about the overview of the program
a little bit, and then we can

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focus on the green specifically. Yeah, I mean in terms of the program.

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You know, Chris already mentioned it. You know, the NFL was

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the first professional sports organization thirty years
ago started to look at the environmental impact

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of what happens when they go into
a community. And since then we do

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a lot around recycling, around material
recovery, around food recovery, around renewable

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energy, and I think it's been
Sue can talk more about this, but

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we started a look at legacy,
and that's what the greening is for us.

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It's all about legacy. So that's
the way we leave our kind of

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leave our mark in the community.
Right, So we create a green legacy

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here. So the communities that host
these great events like Las Vegas for Super

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Bowl, once we're gone, once
the game is gone, we want to

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make sure that we've done something really
positive and we've left something really great in

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the community. So we create a
lot of community greening projects and those are

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everything from planting trees, to building
community gardens to restoring habitat and years from

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now when we come back, those
things will still be in place. So

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that's the legacy part of Super Bowl
and this year for Super Bowl fifty eight

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in Las Vegas, we've done By
the time Super Bowl gets here, we

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will have implemented our fourteen different community
greening projects. We've been everywhere from Warm

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Springs to Henderson, City of Las
Vegas, everywhere in between. Clark County

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has been a fantastic partner. We've
done a lot of projects with Clark County

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Parks and some really unique ones going
back to the really to the long term

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relationship we've had here just a few
years, but our partners, we've been

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able to tie some of those projects
together. So we worked with Clark County

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Wetlands Park around Pro Bowl and the
Draft and we planted a bunch of trees

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and plants out of the Wetlands.
Next year we came back and we greened

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up their new nature play corner,
put in trees and pollinator plants there.

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And then this year we came back
and kind of tied it all together and

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planted out their trailhead loop, which
actually connects those two areas. So it's

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nice to see that continuing impact and
see that we're able to continue building on

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that green legacy. That's amazing.
What's been the response from the community with

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what you guys are trying to do
the initiatives, the sustainability initiatives as you

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kind of related to Super Bowl fifty
eight, Well, like I mentioned before,

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Chris, you know, because it's
so unique and super Bowl such a

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big name and such a big draw, the reaction from the community's been terrific.

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We've got lots of partners here.
We've worked with lots of nonprofit organizations

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that have worked with us on the
community greening. We've we've got a big

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military event, which which may sound
like it's outside of sustainability, but we're

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doing an event called Salute to Service
where we bring in about one hundred and

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fifty active and former military folks and
we show a documentary film. And the

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documentary film is about a project that
NFL did a couple of years ago with

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retired combat divers to restore a coral
reef off the coast of Florida, and

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we brought in marine scientists, and
we brought in some funding from federal agency

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state agencies to make that project happen. It's something that was so unique to

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the world of sports. So all
these kinds of things energize the community to

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bring people forward and they just want
to be involved because they know that you

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know, I hate to say it, but it may be a once in

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a lifetime thing for some folks to
have a Super Bowl here, although a

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lot of folks are telling us super
Bowls coming back, but we don't know

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what. I think. Also,
beyond just the you know, engaging with

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the county and parks and our nonprofit
partners here, it's been fun to see

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the community come out and engage around
these things. We talked about the Warm

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Springs project. We revitalized two acres
of land up there to its native habitat.

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People drove that hour up to Warm
Springs to volunteer to come out and

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help. We've had volunteers at all
of our greening events. Last I think

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just yesterday, we were up at
Caesarshabaz Park doing a project and some of

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the volunteers told us this was their
third or fourth time volunteering. So they've

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kind of been following us and saying, oh, this was really fun.

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We brought the family out to plant
trees. Let's go do it again.

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Oh. I love that. We
hope then the legacy from that will be

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that after we're gone, they'll still
plant trees and keep going. I was

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going to ask you next, Yeah, but the long term objectives of something

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like this, But like you said, people have, you know, this

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shared experience, and usually together with
a shared experience, is that passion,

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right, They want to do more
to make their community, to make the

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environment in this world just a better
place. So you really kind of bring

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energy almost to our community. I
love that, and that's been a really

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fun part to see people come out
and engage. I also think it's important

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for people to know what's going on
with the environment, especially in the desert

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Southwest. It's getting hotter and hotter
here. And if we're out there planting

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trees and we can shine the Super
Bowl spotlight on the importance of that,

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people know that we need to start
doing things to cool things down a bit,

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you know, create some shade and
some cooling. Look at those urban

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heat island areas. That awareness thing
is Big, Sue. I'm glad you

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mentioned that because everybody, everybody in
this country and worldwide too, are going

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to see Super Bowl, but they're
also going to see all those feature stories

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about what's going on in Nevada,
in Clark County and around Super Bowl.

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And I think one of the most
important things is they'll see what the environmental

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issues are here because they're different.
They're different here than they are let's say,

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in Michigan or in Massachusetts or somewhere
else, but it affects everybody in

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the country. And if they don't
begin to realize now, you know,

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I mean what happens when folks in
New York are paying twelve dollars ahead for

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lettuce and they say, why did
this happen? Well, you have to

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look at what the environmental issues are
countrywide and if we don't address those countrywide.

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So having all this happen in the
Las Vegas area in Clark County really

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creates awareness about those issues too.
They're not just local issues. They may

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seem like it, but there are
issues that are gonna affect everybody in the

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country. Yeah, you know,
I kind of wonder too. You guys

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have been doing this for so many
years. Have you had a chance to

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go back to some of those early
years or you see you planet, that's

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right thing and yeah yeah, and
you plant the garden, the trees,

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and now you say, wow,
look what thirty years, Look what twenty

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five years did We're grateful that we
were here at the beginning. Yeah,

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yeah, we've done that. Yeah
yeah, And it is fun to go

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back and see that those little seedlings, those smaller trees you put in are

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now big and kids are sitting under
those trees and they're shade you know for

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those kids. And we do target
areas that are really in need, so

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we look at low income, disadvantaged
areas for trees, for community gardens,

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for habitat restoration. So it really
does have a positive impact. And it

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is fun to go back and look. I think we get so busy working

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project to project because we don't just
do Super Bowl, we do Draft and

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you know, Kickoff and Pro Bowl. Yeah, but it's nice when you

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can step back and when you go
back to those communities and you can see

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how well things are doing well.
You know, we prime the pump for

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that too, because all the grants
that we give out for community greening,

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Yeah, have a provision in there
that part of what the organization has to

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agree to is that they'll provide a
minimum of two years of care and maintenance

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for whatever the project is, because
we don't want to go into a community

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and let's say, you know,
plants one hundred trees in a park and

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then come back a year later and
see a bunch of dead sticks in the

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ground. So we haven't had any
we haven't had any issues here because the

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folks here who are working with us
really do want to create legacy projects.

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But it's something that we always look
at when we put the RFP out for

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a grant. It's built right in, you know, it's baked right into

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that show proposal that there has to
be a plan given to us that shows

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that it'll be at least two years
of care because most of the planting projects,

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whether it's landscaping projects, whether it's
trees or even community guards, if

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you take real good care of him
for two years, they're going to be

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well established and then they should,
but the first two years are the sensitive

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part of it. Yeah, I
mean, that's great information to know that

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you kind of set that standard up
front for community, right and for an

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initiative is that maintenance right, it's
just not okay, we're doing it now

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because the spotlights on the Super Bowl. No, you guys need to make

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sure that this continues for a few
years and powerful we choose really good partners.

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So we've looked broadly into the community. We rely a lot on the

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host committee to kind of lead us
in the right direction. We find those

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partners that have a really good reputation
here and we know that they're going to

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be carrying on that good work,
and we look at things beyond planning trees.

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We make sure there's irrigation in place
and the writings will be maintained going

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forward. Absolutely. Roger Goodell gets
out to a lot of these events,

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doesn't he. Yeah, what was
the event he was had? Yeah,

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Kim in North Las Vegas. Yeah, he's been a great supporter. You

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know, over the years, this
program grew from in nineteen ninety three,

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it was just a small experimental resting
project for Super Bowl twenty eight in Atlanta,

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and that's that's how we started.
And it was the first recycling project

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ever done in a sports facility in
North America. Wow. You know,

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nobody ever looked at the environmental impact
and it's grown and to not just registrated,

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but all of the top leadership at
NFL over the years has been supportive

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when we've gone and said, look, maybe we should expand into this,

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Maybe we should expand into this,
maybe we need to look at food recovery,

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material recovery, renewable energy, community
greening. And there's always been the

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support there to grow the program and
to more and more get more responsible for

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the impact that we have in a
community. And that includes those legacy items

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that you know, we could get
by easily without those, but now that

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we've we've sort of gotten into that, gotten our fingers into that, it's

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just become sort of standard operating procedure. Now we go to a community and

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we want to leave it better than
we found it. And you're right,

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the commissioner has been out there,
you know, pushing wheelbarrow planting trees with

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us. He gets right into this
with us, which is great. Yeah,

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we put them to work. Yeah
yeah, yeah, Now that is

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a great information. And I love
to think about the lasting impact that NFL

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Green will have in our community right
here in Las Seguess. I think a

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lot of people probably don't realize that
when like you were saying that the game

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comes into its city, but there's
so much more that goes on bese I

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mean, the small business owners that
get an opportunity to do things. It's

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more than just a game, like
you were mentioning, Jack, Oh yeah,

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yeah, it's tremendous. And that's
why, going all the way back

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to the very first thing that we
talked about about how unique it is for

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a city to have Super Bowl for
the first time and to get to see

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that it's not just a football game. I mean, it's a great football

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game, but it's such a big
thing and such an impact for so many

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folks in the community. I'm glad
you mentioned the business piece of it too,

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because that is that Business connect program
is just and you know it works

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hand in hand between the NFL and
the host committee to make that happen.

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But what an impact that has on
small local businesses that really need to learn

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a couple of things that need to
learn how do you contract? How do

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you get a contract with the big
event that comes into town. And what

390
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they learn around Super Bowl is going
to apply to everything. It'll apply to

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Formula One, it'll apply to NBA
All Star, it will apply to the

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00:24:10.319 --> 00:24:14.599
Major League Baseball All Star They've learned
how to contract with big events, and

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that again is another legacy project that
continues a little bit different from the greening

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piece of it, but again it's
a legacy that you leave behind. Awesome.

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00:24:22.440 --> 00:24:25.400
Well, thank you very much for
your information today, Jack Grow,

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00:24:25.519 --> 00:24:27.319
Susan Grow, NFL Green, Thank
you so much for being a part inside

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the Vegas Huddle. Thank You're welcome, Thank you. Chris all right,

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welcome back. We're excited to talk
super Bowl fifty eight inside the Vegas Huddle

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continues. And you know what's really
cool, Joannie, as we have a

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couple of people here that are really
involved with Super Bowl fifty eight, the

401
00:24:42.720 --> 00:24:48.680
initiatives, the green initiatives, and
really sponsors of this big game that's happening

402
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here in Las Vegas. So Joanna, go ahead and introduce our two guests.

403
00:24:51.640 --> 00:24:56.039
Yes, you're two special guests in
studio right now. Alberto hasco director

404
00:24:56.079 --> 00:25:00.680
of Strategic Philanthropy at San Manuel Band
of Mission Indians. Well, welcome,

405
00:25:00.759 --> 00:25:03.200
thank you so much for having me. Thank you. And we also have

406
00:25:03.319 --> 00:25:07.200
John Dorn, Associate director of Sustainability
at Verrise and welcome. Thanks for having

407
00:25:07.200 --> 00:25:11.000
me. Well, we are very
excited to get talking with you guys and

408
00:25:11.079 --> 00:25:14.640
kind of discuss your support of the
Las Vegas Super Bowl host Committee. But

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I'd love to start it off by
you guys both introducing yourselves and letting us

410
00:25:18.519 --> 00:25:22.240
know what you do for your organization. Yeah, well, definitely, I'll

411
00:25:22.279 --> 00:25:25.480
go ahead and get started. My
name's Alberto Hasselm, the director of Strategic

412
00:25:25.519 --> 00:25:29.839
Philanthropy with the Seminal Abandoned Mission Indians. I have the honor to represent a

413
00:25:29.880 --> 00:25:33.240
fairly recognized Indian tribe that's based out
of southern California. We're the first tribe

414
00:25:33.240 --> 00:25:37.079
to own and operate a casuno here
in Las Vegas gaming history, which we're

415
00:25:37.079 --> 00:25:41.480
really excited about. But with that, not only are we a business community

416
00:25:41.480 --> 00:25:45.359
member, but we're also a community
partner. When we were thinking about coming

417
00:25:45.359 --> 00:25:48.160
to Las Vegas, we really wanted
to make sure that we brought our tribal

418
00:25:48.240 --> 00:25:52.480
values and principle. So I have
the opportunity to represent their philanthropy arm.

419
00:25:52.599 --> 00:25:56.160
So the tribe over the past twenty
years has awarded over three hundred and fifty

420
00:25:56.200 --> 00:26:00.279
million dollars in charitable investment. Wow. And with that significant investment, of

421
00:26:00.279 --> 00:26:03.720
course, comes a lot of stewardship
responsibility. It comes with a lot of

422
00:26:04.599 --> 00:26:10.359
working with different community organizations, understanding
the needs and so forth. So myself

423
00:26:10.359 --> 00:26:15.039
and my team have the opportunity to
represent Semonel and their philanthropic investments. Oh,

424
00:26:15.079 --> 00:26:18.039
that's wonderful. And John, Yeah, I'm John Dorn. I'm the

425
00:26:18.119 --> 00:26:23.440
associate director and the Sustainability Group at
Verizon and my team is over the Sustainable

426
00:26:23.440 --> 00:26:27.880
Business Integration Team, and so part
of that entails the employee engagement piece,

427
00:26:27.920 --> 00:26:33.319
which ties directly into NFL Green and
our efforts to get with NFL Green for

428
00:26:33.359 --> 00:26:36.000
Super Bowl. That's awesome. Let
me ask both of you guys, how

429
00:26:36.079 --> 00:26:37.799
fun is it? How great has
it been just to be involved in Super

430
00:26:37.839 --> 00:26:41.920
Bowl fifty out of the city's just
buzzing, it's close now, a couple

431
00:26:41.920 --> 00:26:47.039
of weeks away, and as we
count down to February eleventh, How great

432
00:26:47.039 --> 00:26:48.640
has it been for your company to
be involved in this? Yeah? For

433
00:26:48.799 --> 00:26:53.000
us at Semonol, it's been a
unique opportunity. It's a great opportunity for

434
00:26:53.119 --> 00:26:56.799
us to participate, and even for
us too, it's an opportunity. One

435
00:26:56.839 --> 00:27:00.559
of our values at Semonol is unity, and I think with the Super Bowl

436
00:27:00.599 --> 00:27:03.960
when you think about it leading up
to the big Game, all the pre

437
00:27:03.079 --> 00:27:07.240
events, the post events that will
happen, and even to the long term

438
00:27:07.279 --> 00:27:10.799
impact. It's an opportunity to bring
people together. And we see this as

439
00:27:10.839 --> 00:27:15.480
an initiative for us to again bring
the nonprofits together, bring us as Salmon

440
00:27:15.519 --> 00:27:18.640
will bring Verizon, even us just
here in this room. It's a good

441
00:27:18.640 --> 00:27:21.720
opportunity for us to again come together. So when we think about this,

442
00:27:22.000 --> 00:27:23.519
we think about not only our short
term wins, but also in the long

443
00:27:23.599 --> 00:27:27.400
run. We're working with people that
otherwise we probably wouldn't. We're probably in

444
00:27:27.440 --> 00:27:30.680
the same business, but we don't
really talk, but now we are,

445
00:27:30.759 --> 00:27:34.599
so we're excited. I love that, John, Yeah, I love doing

446
00:27:34.640 --> 00:27:37.640
this. So we've been doing this
with the NFL Green for several years.

447
00:27:37.839 --> 00:27:41.559
But the great thing about it is
we started back in October doing events and

448
00:27:41.759 --> 00:27:45.799
getting to be involved with the community, seeing the efforts, sustainable efforts across

449
00:27:45.799 --> 00:27:49.079
the board, and you know,
fourteen or fifteen different events all of leading

450
00:27:49.119 --> 00:27:52.400
up to the Super Bowl. It's
really exciting to see that and see how

451
00:27:52.839 --> 00:27:56.359
to be involved and be a part
of it. And honestly, you have

452
00:27:56.359 --> 00:27:57.519
to feel good. If you don't
feel good about doing events like this,

453
00:27:59.319 --> 00:28:02.680
there's something wrong, right, So
so no, it's really good to see

454
00:28:02.680 --> 00:28:06.160
the impact on the community and the
different groups get to work with, how

455
00:28:06.160 --> 00:28:10.839
thankful they are forwarded. They really
appreciate, you know, the efforts to

456
00:28:10.920 --> 00:28:15.480
go in and you know, it's
it's definitely an advantage for them, absolutely,

457
00:28:15.559 --> 00:28:18.240
OLBERTA. I wanted to ask you
recently, sand Menuel Ban of Mission

458
00:28:18.279 --> 00:28:23.039
Indians donated two million dollars to the
Las Vegas Super Bowl host Committee programming.

459
00:28:23.079 --> 00:28:26.559
Tell us about that contribution and how
it came to be. Yeah, most

460
00:28:26.559 --> 00:28:30.480
definitely. You know, for us
at a Minola, when we think about

461
00:28:30.519 --> 00:28:33.839
it philanthropy, we're always thinking about
collective impact. And again, as I

462
00:28:33.880 --> 00:28:37.039
was sharing a little bit earlier,
we saw this in an opportunity to share

463
00:28:37.039 --> 00:28:41.079
our tribal values and principles and really
follow our our one of our models,

464
00:28:41.079 --> 00:28:45.319
which is principal philanthropy, right,
and what that means to us is again

465
00:28:45.400 --> 00:28:48.680
bringing people together. But we also
saw this as a holistic opportunity to do

466
00:28:48.880 --> 00:28:53.119
a few things. Number one than
NFL Green initiatives, that's a very important

467
00:28:53.119 --> 00:28:57.039
initiative for us as a tribal community, sewardship, being good sources of the

468
00:28:57.119 --> 00:29:00.119
land, of the environment, the
animals, and the people. That's something

469
00:29:00.119 --> 00:29:04.240
that aligns with us. The unov
internships that are also being offered to first

470
00:29:04.240 --> 00:29:08.480
time students to work behind the scenes, the Business connect program, that's another

471
00:29:08.759 --> 00:29:11.920
audience that is also captured. And
lastly too, the Grand Awards that we're

472
00:29:11.920 --> 00:29:15.720
going to be able to awards a
different community organization, both micro grants but

473
00:29:15.759 --> 00:29:19.279
also long term grants. And again
for us, we see as a collective

474
00:29:19.279 --> 00:29:23.640
impact opportunity and with our two million
dollar investment, we're seeing the benefits of

475
00:29:23.880 --> 00:29:29.000
our investment. That has also being
leverage with the NFL Foundation, with Verizon

476
00:29:29.039 --> 00:29:30.880
and a few other flks. So
that's what it means to us. Jo

477
00:29:32.000 --> 00:29:34.680
Let me ask you collaborating with the
Super Bowl. From Verizon standpoint, what's

478
00:29:34.720 --> 00:29:38.000
the main goal? What do you
guys hope to achieve. So our primary

479
00:29:38.039 --> 00:29:44.039
goal at Verizon is the planning trees
and that ties to urban forestry as far

480
00:29:44.079 --> 00:29:48.759
as reforestation efforts as well. So
all the events that we have with NFL

481
00:29:48.759 --> 00:29:51.599
Green all tied to that and all
ties to one of our goals. So

482
00:29:51.599 --> 00:29:55.720
we have a goal of planning twenty
million trees by twenty thirty at Verizon,

483
00:29:55.960 --> 00:29:57.880
and so all the events that we
do with NFL Green and Community all tied

484
00:29:57.920 --> 00:30:02.160
to that and go towards that objective. And in addition to that, we

485
00:30:02.200 --> 00:30:04.799
also get to form partnerships with a
lot of the different organizations we work with,

486
00:30:04.960 --> 00:30:07.720
and that continues on after the Super
Bowl, So it's an opportunity for

487
00:30:07.720 --> 00:30:11.720
employees to get involved with volunteer events, but again to strengthen those partnerships.

488
00:30:11.880 --> 00:30:15.920
Hopefully some of those twenty million trees
will be implanted here in Las Vegas,

489
00:30:15.960 --> 00:30:18.119
because we certainly need more green here. Right. I love that. Now,

490
00:30:18.319 --> 00:30:22.799
John, you mentioned earlier when you
were doing your introductionhit that Verizon and

491
00:30:22.839 --> 00:30:26.440
the NFL have had a partnership for
a long time. How long does that

492
00:30:26.480 --> 00:30:30.400
go back? Yeah, So it's
an interesting story for that. So NFL

493
00:30:30.440 --> 00:30:34.839
Green was looking for another company that
had strong sustainable initiatives and goals and in

494
00:30:34.880 --> 00:30:38.039
their research they found Verizon was one
of the companies they're interested in. They

495
00:30:38.079 --> 00:30:42.000
reached out to us directly and so
it's been a great partnership started back in

496
00:30:42.039 --> 00:30:47.160
twenty thirteen with them. So the
first time we met with them, we

497
00:30:47.480 --> 00:30:52.000
immediately realized there was a lot of
the same sustainable initiatives and goals on both

498
00:30:52.039 --> 00:30:53.000
sides. So we knew it was
going to be a good, good partnership.

499
00:30:53.039 --> 00:30:56.000
So again start in twenty thirteen,
and it continues to be a strong

500
00:30:56.000 --> 00:31:00.720
partnership moving forward. That's wonderful,
I guess to collaborate from both. I

501
00:31:00.720 --> 00:31:03.880
mean you hear from John with the
plant and the trees and twenty million around

502
00:31:03.920 --> 00:31:07.680
the country, and how that continues. These super Bowl cities are getting are

503
00:31:07.720 --> 00:31:11.079
really benefited. One thing that I've
been so impressed with, and I've really

504
00:31:11.119 --> 00:31:15.480
realized that this happens until the Super
Bowl comes to a host city is all

505
00:31:15.519 --> 00:31:19.319
the extra curricular, all the LIKEI
the green initiatives doing this, the volunteers,

506
00:31:19.319 --> 00:31:22.319
how people like you say, come
together in unit. That's been really

507
00:31:22.319 --> 00:31:26.559
positive, isn't it? Yeah?
Most deftely, And I think also too

508
00:31:26.799 --> 00:31:29.799
just even just when you think about
this weekend. Right on Saturday, we

509
00:31:29.799 --> 00:31:33.039
were at the Las Vegas Indian Center. You had tribes all throughout Nevada.

510
00:31:33.119 --> 00:31:36.720
You had the Inner Tribal Council of
Nevada those here. You had tribes that

511
00:31:36.720 --> 00:31:40.200
came out from northern Nevada to come
to this gathering. And for us as

512
00:31:40.200 --> 00:31:44.200
a tribal community. We also saw
this as an opportunity to uplift Indian country.

513
00:31:44.400 --> 00:31:45.960
And when I talk about Indian country, I talk about all the tribal

514
00:31:45.960 --> 00:31:49.440
governments that are here in Nevada,
but also all throughout the United States,

515
00:31:49.440 --> 00:31:52.200
and we were seeing that. Yesterday
we were a Caesar job As Park,

516
00:31:53.240 --> 00:31:57.000
another great park that we were able
to again plant the trees. Verizons was

517
00:31:57.039 --> 00:32:01.480
there. But again, we're also
using this as an opportunity to really speak

518
00:32:01.519 --> 00:32:05.599
on behalf of the communities that we
have here in Las Vegas, and I

519
00:32:05.640 --> 00:32:07.680
think that's one thing that we're really
enjoying with this partnership. Yeah, that's

520
00:32:07.680 --> 00:32:13.599
pretty incredible. And one last question, the legacy. Obviously we know how

521
00:32:13.640 --> 00:32:16.839
important Super Bowl fifty eight is going
to be right here in Las Vegas,

522
00:32:16.880 --> 00:32:21.519
but the legacy for your organizations,
what are you guys most excited about?

523
00:32:21.799 --> 00:32:23.559
Okay, So the legacy we like
to leave behind is the impact of the

524
00:32:23.559 --> 00:32:28.440
communities from the variety of sustainability events, including the trees that are planted.

525
00:32:29.079 --> 00:32:31.640
So since our partnership began with NFL
back in twenty thirteen, we've had over

526
00:32:31.680 --> 00:32:36.400
one hundred and fifty different community events
and planned over two hundred and seventy four

527
00:32:36.440 --> 00:32:39.279
thousand trees with NFL Green alone,
So it's been amazing to do that.

528
00:32:39.720 --> 00:32:45.279
And not only that, again,
it enhances our partnerships with the different organizations

529
00:32:45.319 --> 00:32:49.599
across the city for the future,
and it's also something that we use as

530
00:32:49.599 --> 00:32:52.160
we move forward with NFL Green and
other host cities as well. Definitely,

531
00:32:53.119 --> 00:32:55.559
yeah, And I think for us
that's em and I think the legacy we

532
00:32:55.559 --> 00:33:00.440
want to leave is that, in
addition to the economic and social fact that

533
00:33:00.480 --> 00:33:05.559
the Las Vegas Super Bowl that will
bring to the community. At Semina one,

534
00:33:05.640 --> 00:33:07.720
we have this concept and all throughout
Indian country, it's about thinking about

535
00:33:07.720 --> 00:33:13.920
the next seven generations and throughout all
these community initiatives with the NFL Green,

536
00:33:14.000 --> 00:33:17.039
the Business connect program, the opportunity
to intern with the Las Vegas Super Bowl

537
00:33:17.240 --> 00:33:21.119
and so forth, we think about
the next seven generations and what is this

538
00:33:21.240 --> 00:33:22.519
going to mean? Right, And
I think for a lot of folks it's

539
00:33:22.519 --> 00:33:25.359
going to be the first time that
they get to experience. For us as

540
00:33:25.359 --> 00:33:29.680
the city as a region, it's
going to bring economic benefit that we'll hopefully

541
00:33:29.720 --> 00:33:32.839
see in perpetuity. And we're really
the legacy we're going to leave behind is

542
00:33:32.880 --> 00:33:37.279
that we're creating a positive difference for
the next seven generations. And that's what

543
00:33:37.319 --> 00:33:40.680
we want to remember from this this
big game. I love that. Thanks

544
00:33:40.680 --> 00:33:45.039
all stuff. Thank you guys so
much talking with us about the support that

545
00:33:45.079 --> 00:33:50.559
your organizations have had with the Las
Vegas Super Bowl Host Committee and two communities

546
00:33:50.599 --> 00:33:54.640
all over. Thank you very much, thank you, thank you, Thank

547
00:33:54.640 --> 00:34:00.519
you to the Super Bowl fifty eight
House Committee sponsors, Caesars Entertainment, Health

548
00:34:00.680 --> 00:34:04.880
Howard Hughes, sand Manuel Band of
Mission Indians would also like to thank our

549
00:34:04.920 --> 00:34:10.679
partners MGM Rewards, Allegiant, UFC, PNC Bank, cevo iHeartMedia, Bank

550
00:34:10.719 --> 00:34:15.840
of Nevada, Bank of America,
MSG, Sphere Beachy and Southwest Gas