1 00:00:00,200 --> 00:00:04,719 Stop talking about your offer non stop and constantly giving a call to action to 2 00:00:04,799 --> 00:00:09,599 join the waitlist. If somebody can't buy your offer right now, you're wasting 3 00:00:09,679 --> 00:00:13,960 time talking about it when you could be sharing something that's actually moving them closer 4 00:00:13,960 --> 00:00:19,920 to buying when the offer is available. Welcome to imperfect Action. I'm Steph 5 00:00:19,960 --> 00:00:23,879 Taylor. For years, I read all the books, downloaded all the freebies, 6 00:00:23,920 --> 00:00:28,160 and did all the courses, but it wasn't until I started taking imperfect 7 00:00:28,239 --> 00:00:33,840 action that my business had its first million dollar year. Imperfect action is about 8 00:00:33,880 --> 00:00:40,079 doing things before you're ready, prioritizing consistent action over perfect action, and moving 9 00:00:40,079 --> 00:00:44,479 forward even when you're not sure you're doing it right. On this show, 10 00:00:44,520 --> 00:00:49,439 you can expect mindset advice, actionable marketing tips and strategies to build a business 11 00:00:49,520 --> 00:00:55,479 that brings you more profit, more freedom, and even more joy. Are 12 00:00:55,479 --> 00:00:59,000 you on the list to get my daily businesses Every day I'll send you a 13 00:00:59,000 --> 00:01:02,880 bite sized prompt to deign to help you grow your business in a more intentional 14 00:01:03,000 --> 00:01:07,120 way. Sign up at Steph taylor dot co, forward slash DBB, or 15 00:01:07,120 --> 00:01:12,599 at the link in the show notes. Hey, welcome back to in Perfect 16 00:01:12,599 --> 00:01:18,879 Action. This is episode six hundred and sixty one three content swaps that will 17 00:01:18,879 --> 00:01:22,879 make you more sales in a launch. Now, in a launch, the 18 00:01:23,120 --> 00:01:27,040 content that you share both during KRT Open and in the sixty to ninety days 19 00:01:27,159 --> 00:01:33,319 leading up to KRT Open has the power to make or break your launch Now. 20 00:01:33,760 --> 00:01:36,799 That is because of a concept that I call the magician's gap, the 21 00:01:36,840 --> 00:01:41,400 gap between where someone is today and where they need to be to be ready 22 00:01:41,400 --> 00:01:46,840 to buy your offer. It's a pretty complex concept, right. My Launch 23 00:01:46,840 --> 00:01:52,200 Magic students spend all of module one and Module two trying to uncover their own 24 00:01:52,480 --> 00:01:56,680 magicians gap for their offer, their course, or their group program, or 25 00:01:56,680 --> 00:02:00,400 their membership that they are launching, and then deep diving into how they can 26 00:02:00,519 --> 00:02:06,079 use their free content, their webinar, their cart open emails, their sales 27 00:02:06,120 --> 00:02:09,319 pages, all of that to bridge this one gap so that when doors open, 28 00:02:09,360 --> 00:02:13,840 their audience is ready and waiting to buy. Now, Doors to Launch 29 00:02:13,919 --> 00:02:16,439 Magic do open up again at the start of August. If you want to 30 00:02:16,520 --> 00:02:21,240 jump on the waitlist so that you get all of the early bird bonuses when 31 00:02:21,319 --> 00:02:23,960 doors open, DM me on Instagram. I'm over there at Steph Taylor dot 32 00:02:23,960 --> 00:02:28,159 co. Send me the word magic. Now. It needs to just be 33 00:02:28,319 --> 00:02:31,120 that one word in a message, otherwise it won't trigger the automation and you 34 00:02:31,159 --> 00:02:37,560 won't get added to the waitlist. Okay, so content swaps in your next 35 00:02:37,680 --> 00:02:40,759 launch. So the next time that you are launching, try these three content 36 00:02:40,800 --> 00:02:46,840 swaps that will make you more sales. So stop telling your audience that something 37 00:02:46,840 --> 00:02:51,439 exciting is coming, because nobody else is ever going to be as excited about 38 00:02:51,439 --> 00:02:54,680 your offer as you are. Unfortunately, unless you are one of the Kardashians 39 00:02:54,759 --> 00:02:59,759 and you have a really highly engaged audience of fans who will buy anything you 40 00:02:59,800 --> 00:03:02,080 see, tell them you are going to be the most excited person about what 41 00:03:02,120 --> 00:03:07,560 you are selling. And the best offers usually aren't even that exciting. They're 42 00:03:07,599 --> 00:03:13,240 simply just solving a problem your ideal client is experiencing. And if your offer 43 00:03:13,319 --> 00:03:16,719 solves a problem that your ideal client isn't even aware that they have, or 44 00:03:16,800 --> 00:03:21,879 if they don't believe that it's possible for them to solve that problem, then 45 00:03:21,919 --> 00:03:27,159 they won't get excited. They'll just keep scrolling. So instead swap the content 46 00:03:27,280 --> 00:03:30,199 that's trying to get them excited about what you are launching, swap it for 47 00:03:30,560 --> 00:03:35,120 educating them on what they need to know. About the problem they are experiencing 48 00:03:35,759 --> 00:03:39,800 or the solution that your offer delivers. So you know, back when I 49 00:03:40,039 --> 00:03:45,479 was a teenager, I got my very first car, which was old fit. 50 00:03:45,599 --> 00:03:50,080 It was really cute, and I remember one day driving onto the motorway 51 00:03:50,120 --> 00:03:54,520 on ramp and putting my foot down and the car just wasn't accelerating. My 52 00:03:54,599 --> 00:03:59,479 foot was flat on the floor and it was going so slowly. And here 53 00:03:59,560 --> 00:04:01,199 I was like, I'd maybe had my license for a year if that, 54 00:04:01,319 --> 00:04:04,639 and I had all these people behind me beeping at me. I'm freaking out. 55 00:04:05,199 --> 00:04:10,080 And turns out that the feit obviously needed to be repaired. So I 56 00:04:10,159 --> 00:04:13,599 drove it down to the mechanic and I said to him, I said, 57 00:04:13,599 --> 00:04:17,079 I think the turbo in the turbo diesel has gone. And I left it 58 00:04:17,120 --> 00:04:20,839 with them, and then what ended up happening was that it actually needed to 59 00:04:20,839 --> 00:04:26,040 have the air conditioning regassed. Would you believe it? But here's the thing. 60 00:04:26,120 --> 00:04:29,000 If I had if the mechanic had said to me, hey, let 61 00:04:29,000 --> 00:04:32,199 me regas your air conditioning without actually explaining to me that this was causing the 62 00:04:32,240 --> 00:04:36,160 turbo to not work so my car couldn't accelerate, I wouldn't have known that 63 00:04:36,199 --> 00:04:39,319 this was the solution I needed, so I would have said, no, 64 00:04:39,439 --> 00:04:43,800 thank you, I don't need that. But it was through the education of 65 00:04:44,079 --> 00:04:46,600 hey, this is what's actually gone wrong and this is how it's going to 66 00:04:46,720 --> 00:04:51,560 fix the problem you are experiencing that I became aware I needed to spend money 67 00:04:51,600 --> 00:04:59,160 on this one particular thing. Okay, So that is a huge piece for 68 00:04:59,240 --> 00:05:01,240 a lot of your audio. Like, depending on what you are selling, 69 00:05:01,720 --> 00:05:04,560 they might not know that they have a problem. They might not know that 70 00:05:04,560 --> 00:05:08,120 it's possible to solve that problem. They might not know that there is a 71 00:05:08,160 --> 00:05:11,800 solution to their problem. And it's up to you to identify where they're at 72 00:05:12,199 --> 00:05:15,439 so that you can share content that meets them where they are at, rather 73 00:05:15,480 --> 00:05:18,040 than trying to make them excited about something that they don't even know they need. 74 00:05:18,480 --> 00:05:21,959 Now, I do have a little free email sequence, a free five 75 00:05:23,000 --> 00:05:28,000 part email sequence called five Simple Tweaks to accelerate your launch profits. It's going 76 00:05:28,079 --> 00:05:30,680 to help you to sidestep the five most common tripping hazards that will kill your 77 00:05:30,759 --> 00:05:34,759 launch profits so that you can make your next launch a roaring success. If 78 00:05:34,800 --> 00:05:39,480 you want to grab that one for free, dm me. The word tweaks 79 00:05:39,879 --> 00:05:44,720 tweaks just that word on Instagram. I'm over there at Steph Taylor dot co 80 00:05:44,879 --> 00:05:48,399 and I will send you that five part email sequence. Okay, the next 81 00:05:48,560 --> 00:05:55,920 content swap to make stop talking about your offer non stop and constantly giving a 82 00:05:55,920 --> 00:06:00,399 call to action to join the waitlist. If somebody can't buy your offer right 83 00:06:00,439 --> 00:06:03,160 now, they are, you're wasting time talking about it when you could be 84 00:06:03,240 --> 00:06:08,519 sharing something that's actually moving them closer to buying when the offer is available. 85 00:06:09,040 --> 00:06:12,839 Seriously, by the time doors open, your audience is going to have already 86 00:06:12,839 --> 00:06:17,519 forgotten what is included in your offer, So it's worthwhile spending this time educating 87 00:06:17,519 --> 00:06:21,959 them on the problem and the solution and the transformation rather than trying to get 88 00:06:21,959 --> 00:06:26,360 them onto your weight list. Because weightlists are fine, but they're not usually 89 00:06:26,399 --> 00:06:30,399 a reliable indicator of who's actually going to buy in a launch. So instead 90 00:06:30,519 --> 00:06:35,399 of that, instead of talking about your offer NonStop and constantly giving a call 91 00:06:35,439 --> 00:06:41,279 to action to join a weight list, try creating a strategically aligned launch lead 92 00:06:41,319 --> 00:06:45,319 magnet that's going to get your audience onto your email list and move them closer 93 00:06:45,360 --> 00:06:48,560 to buying. Now, your launch lead magnet is actually different to your general 94 00:06:48,720 --> 00:06:54,519 lead magnet in your business. It's designed with just this one specific offer in 95 00:06:54,600 --> 00:06:57,759 mind, and it's not going to be your most popular lead magnet. It's 96 00:06:57,800 --> 00:07:00,920 not going to get the most opt ins, but it will get the right 97 00:07:00,959 --> 00:07:03,160 people opting in, and it will nurture them through the magician's gap, the 98 00:07:03,240 --> 00:07:08,639 gap that is between where they are right now and where they need to be 99 00:07:08,720 --> 00:07:12,160 to be ready to buy when you open doors. It's not going to be 100 00:07:12,319 --> 00:07:15,439 the sexiest, shiniest freebee that everybody is gonna want, but it will be 101 00:07:15,480 --> 00:07:19,839 the right freebe for the right people for your launch. Okay, the next 102 00:07:20,000 --> 00:07:26,439 content swap. Stop counting down the days until doors open and then only talking 103 00:07:26,519 --> 00:07:30,279 about the benefits of your course or your group program or your membership while doors 104 00:07:30,279 --> 00:07:34,040 are open. It frustrates me so much when I see somebody in the lead 105 00:07:34,120 --> 00:07:39,240 up to their launch sharing content that's like five days until doors open, four 106 00:07:39,319 --> 00:07:43,319 days, three days, etc. Like I said, nobody else will be 107 00:07:43,480 --> 00:07:46,959 as excited about your launch as you are, and this kind of content is 108 00:07:47,000 --> 00:07:53,000 a waste of your time because excitement isn't what's gonna sell. Your audience probably 109 00:07:53,040 --> 00:07:56,720 isn't sitting there marking down the days on their calendar until they can buy and 110 00:07:56,759 --> 00:07:59,920 then when doors open. If you are just talking about your often non stop 111 00:08:00,160 --> 00:08:01,839 and how much value is in it and what the benefits are to them, 112 00:08:03,360 --> 00:08:07,639 you're actually doing your audience at disservice. During cart open, they are asking 113 00:08:07,720 --> 00:08:11,040 what is in this for me? How will this impact my life? Will 114 00:08:11,040 --> 00:08:16,079 this outcome be possible in my specific situation? Why should I care? And 115 00:08:16,399 --> 00:08:20,279 cart open is really this limited time period where you are helping them to make 116 00:08:20,319 --> 00:08:24,920 the right decision for them, not trying to make them so excited that they 117 00:08:24,920 --> 00:08:30,519 buy. So instead of sharing a countdown and try to build excitement in your 118 00:08:30,600 --> 00:08:35,279 launch, try using your cart open content as a time to help your audience 119 00:08:35,360 --> 00:08:37,840 make the right decision for them. You know, what are all of the 120 00:08:39,039 --> 00:08:41,840 things that your ideal client needs to know about your offer, About themselves, 121 00:08:43,159 --> 00:08:46,200 about the problem they're experiencing, About the solution that your offer delivers, about 122 00:08:46,200 --> 00:08:50,840 the transformation that they will achieve. What do they need to know about all 123 00:08:50,879 --> 00:08:54,840 of these things to be ready to buy? And cover that in your cart 124 00:08:54,879 --> 00:08:58,000 open emails, your sales page, your social posts, your webinar, all 125 00:08:58,039 --> 00:09:01,960 of those places, what hesitation, the questions might they have? Make sure 126 00:09:03,000 --> 00:09:07,799 that these are all addressed, right. I love webinars in a launch because 127 00:09:07,799 --> 00:09:11,559 they give me this opportunity to answer all of my audience questions while we are 128 00:09:11,639 --> 00:09:16,000 live. Same with anything like a sales call, or a discovery call or 129 00:09:16,039 --> 00:09:20,200 a fitting call, you can see what the questions and hesitations are that are 130 00:09:20,200 --> 00:09:24,080 coming up in real time and answer them rather than relying on your audience feeling 131 00:09:24,159 --> 00:09:30,000 comfortable enough to actually come to you and reach out via email or messenger or 132 00:09:30,080 --> 00:09:33,799 DM or wherever. Okay, so there are your three major content swaps. 133 00:09:33,840 --> 00:09:37,840 So stop telling your audience something exciting is coming and instead educate them on what 134 00:09:37,879 --> 00:09:41,519 they need to know about the problem they are experiencing or the solution that your 135 00:09:41,559 --> 00:09:46,960 offer delivers. Stop talking about your offer non stop and constantly giving the call 136 00:09:46,000 --> 00:09:50,679 to action to join your wait list, and instead create a strategically aligned launch 137 00:09:50,759 --> 00:09:54,639 lead magnet that gets them onto your email list and moves them closer to buying. 138 00:09:54,960 --> 00:09:58,600 And stop counting down the days until doors open and then only talking about 139 00:09:58,600 --> 00:10:03,279 the beneit fits of your course for a few days, and instead use that 140 00:10:03,360 --> 00:10:07,360 cut open content as a time to help your audience make the right decision for 141 00:10:07,679 --> 00:10:11,879 them. All Right, if you are not already subscribed to the show, 142 00:10:11,240 --> 00:10:16,000 make sure you hit the plus button in Apple Podcasts or follow in Spotify, 143 00:10:16,120 --> 00:10:18,399 and it'll just mean that you get each new episode delivered straight to your podcast 144 00:10:18,399 --> 00:10:22,919 app every Monday, Wednesday, and Friday. Thank you so much for listening. 145 00:10:22,039 --> 00:10:22,799 Catch you next time.