Stop talking about your offer non stop and constantly giving a call to action to
join the waitlist. If somebody can't buy your offer right now, you're wasting
time talking about it when you could be sharing something that's actually moving them closer
to buying when the offer is available. Welcome to imperfect Action. I'm Steph
Taylor. For years, I read all the books, downloaded all the freebies,
and did all the courses, but it wasn't until I started taking imperfect
action that my business had its first million dollar year. Imperfect action is about
doing things before you're ready, prioritizing consistent action over perfect action, and moving
forward even when you're not sure you're doing it right. On this show,
you can expect mindset advice, actionable marketing tips and strategies to build a business
that brings you more profit, more freedom, and even more joy. Are
you on the list to get my daily businesses Every day I'll send you a
bite sized prompt to deign to help you grow your business in a more intentional
way. Sign up at Steph taylor dot co, forward slash DBB, or
at the link in the show notes. Hey, welcome back to in Perfect
Action. This is episode six hundred and sixty one three content swaps that will
make you more sales in a launch. Now, in a launch, the
content that you share both during KRT Open and in the sixty to ninety days
leading up to KRT Open has the power to make or break your launch Now.
That is because of a concept that I call the magician's gap, the
gap between where someone is today and where they need to be to be ready
to buy your offer. It's a pretty complex concept, right. My Launch
Magic students spend all of module one and Module two trying to uncover their own
magicians gap for their offer, their course, or their group program, or
their membership that they are launching, and then deep diving into how they can
use their free content, their webinar, their cart open emails, their sales
pages, all of that to bridge this one gap so that when doors open,
their audience is ready and waiting to buy. Now, Doors to Launch
Magic do open up again at the start of August. If you want to
jump on the waitlist so that you get all of the early bird bonuses when
doors open, DM me on Instagram. I'm over there at Steph Taylor dot
co. Send me the word magic. Now. It needs to just be
that one word in a message, otherwise it won't trigger the automation and you
won't get added to the waitlist. Okay, so content swaps in your next
launch. So the next time that you are launching, try these three content
swaps that will make you more sales. So stop telling your audience that something
exciting is coming, because nobody else is ever going to be as excited about
your offer as you are. Unfortunately, unless you are one of the Kardashians
and you have a really highly engaged audience of fans who will buy anything you
see, tell them you are going to be the most excited person about what
you are selling. And the best offers usually aren't even that exciting. They're
simply just solving a problem your ideal client is experiencing. And if your offer
solves a problem that your ideal client isn't even aware that they have, or
if they don't believe that it's possible for them to solve that problem, then
they won't get excited. They'll just keep scrolling. So instead swap the content
that's trying to get them excited about what you are launching, swap it for
educating them on what they need to know. About the problem they are experiencing
or the solution that your offer delivers. So you know, back when I
was a teenager, I got my very first car, which was old fit.
It was really cute, and I remember one day driving onto the motorway
on ramp and putting my foot down and the car just wasn't accelerating. My
foot was flat on the floor and it was going so slowly. And here
I was like, I'd maybe had my license for a year if that,
and I had all these people behind me beeping at me. I'm freaking out.
And turns out that the feit obviously needed to be repaired. So I
drove it down to the mechanic and I said to him, I said,
I think the turbo in the turbo diesel has gone. And I left it
with them, and then what ended up happening was that it actually needed to
have the air conditioning regassed. Would you believe it? But here's the thing.
If I had if the mechanic had said to me, hey, let
me regas your air conditioning without actually explaining to me that this was causing the
turbo to not work so my car couldn't accelerate, I wouldn't have known that
this was the solution I needed, so I would have said, no,
thank you, I don't need that. But it was through the education of
hey, this is what's actually gone wrong and this is how it's going to
fix the problem you are experiencing that I became aware I needed to spend money
on this one particular thing. Okay, So that is a huge piece for
a lot of your audio. Like, depending on what you are selling,
they might not know that they have a problem. They might not know that
it's possible to solve that problem. They might not know that there is a
solution to their problem. And it's up to you to identify where they're at
so that you can share content that meets them where they are at, rather
than trying to make them excited about something that they don't even know they need.
Now, I do have a little free email sequence, a free five
part email sequence called five Simple Tweaks to accelerate your launch profits. It's going
to help you to sidestep the five most common tripping hazards that will kill your
launch profits so that you can make your next launch a roaring success. If
you want to grab that one for free, dm me. The word tweaks
tweaks just that word on Instagram. I'm over there at Steph Taylor dot co
and I will send you that five part email sequence. Okay, the next
content swap to make stop talking about your offer non stop and constantly giving a
call to action to join the waitlist. If somebody can't buy your offer right
now, they are, you're wasting time talking about it when you could be
sharing something that's actually moving them closer to buying when the offer is available.
Seriously, by the time doors open, your audience is going to have already
forgotten what is included in your offer, So it's worthwhile spending this time educating
them on the problem and the solution and the transformation rather than trying to get
them onto your weight list. Because weightlists are fine, but they're not usually
a reliable indicator of who's actually going to buy in a launch. So instead
of that, instead of talking about your offer NonStop and constantly giving a call
to action to join a weight list, try creating a strategically aligned launch lead
magnet that's going to get your audience onto your email list and move them closer
to buying. Now, your launch lead magnet is actually different to your general
lead magnet in your business. It's designed with just this one specific offer in
mind, and it's not going to be your most popular lead magnet. It's
not going to get the most opt ins, but it will get the right
people opting in, and it will nurture them through the magician's gap, the
gap that is between where they are right now and where they need to be
to be ready to buy when you open doors. It's not going to be
the sexiest, shiniest freebee that everybody is gonna want, but it will be
the right freebe for the right people for your launch. Okay, the next
content swap. Stop counting down the days until doors open and then only talking
about the benefits of your course or your group program or your membership while doors
are open. It frustrates me so much when I see somebody in the lead
up to their launch sharing content that's like five days until doors open, four
days, three days, etc. Like I said, nobody else will be
as excited about your launch as you are, and this kind of content is
a waste of your time because excitement isn't what's gonna sell. Your audience probably
isn't sitting there marking down the days on their calendar until they can buy and
then when doors open. If you are just talking about your often non stop
and how much value is in it and what the benefits are to them,
you're actually doing your audience at disservice. During cart open, they are asking
what is in this for me? How will this impact my life? Will
this outcome be possible in my specific situation? Why should I care? And
cart open is really this limited time period where you are helping them to make
the right decision for them, not trying to make them so excited that they
buy. So instead of sharing a countdown and try to build excitement in your
launch, try using your cart open content as a time to help your audience
make the right decision for them. You know, what are all of the
things that your ideal client needs to know about your offer, About themselves,
about the problem they're experiencing, About the solution that your offer delivers, about
the transformation that they will achieve. What do they need to know about all
of these things to be ready to buy? And cover that in your cart
open emails, your sales page, your social posts, your webinar, all
of those places, what hesitation, the questions might they have? Make sure
that these are all addressed, right. I love webinars in a launch because
they give me this opportunity to answer all of my audience questions while we are
live. Same with anything like a sales call, or a discovery call or
a fitting call, you can see what the questions and hesitations are that are
coming up in real time and answer them rather than relying on your audience feeling
comfortable enough to actually come to you and reach out via email or messenger or
DM or wherever. Okay, so there are your three major content swaps.
So stop telling your audience something exciting is coming and instead educate them on what
they need to know about the problem they are experiencing or the solution that your
offer delivers. Stop talking about your offer non stop and constantly giving the call
to action to join your wait list, and instead create a strategically aligned launch
lead magnet that gets them onto your email list and moves them closer to buying.
And stop counting down the days until doors open and then only talking about
the beneit fits of your course for a few days, and instead use that
cut open content as a time to help your audience make the right decision for
them. All Right, if you are not already subscribed to the show,
make sure you hit the plus button in Apple Podcasts or follow in Spotify,
and it'll just mean that you get each new episode delivered straight to your podcast
app every Monday, Wednesday, and Friday. Thank you so much for listening.
Catch you next time.