1 00:00:02,680 --> 00:00:06,160 Invariably every single ad we have, half of the comments are holy crap, 2 00:00:06,200 --> 00:00:09,560 that's way too expensive. Then right under that holy crap is way too expensive, 3 00:00:09,560 --> 00:00:11,960 as some guy saying, how many times do you spend six hundred dollars 4 00:00:11,960 --> 00:00:15,119 on a driver in the last five years and you use that ten to twelve 5 00:00:15,199 --> 00:00:18,879 times around in your putter, you're using between twenty eight and thirty six times. 6 00:00:18,879 --> 00:00:23,199 Why wouldn't you invest the money to the consumer's credit. The reason is 7 00:00:23,239 --> 00:00:27,359 because for the last sixty years, you're not buying better, you're just buying 8 00:00:27,399 --> 00:00:30,920 different. And with drivers, that wasn't the case. For a very long 9 00:00:30,960 --> 00:00:34,679 time. With drivers, you were buying better with putting. I don't care 10 00:00:34,679 --> 00:00:38,079 how many putter fittings you've been to, how many different suggestions you've made, 11 00:00:38,359 --> 00:00:40,840 how many different things you've tried, how many different grips, how many different 12 00:00:40,840 --> 00:00:45,799 everything's Ultimately torque is the thing that has made it difficult for us to put 13 00:00:45,799 --> 00:00:48,719 and so it's very hard for the consumer to accept that, in the realm 14 00:00:48,759 --> 00:00:52,560 of putting with this specific instrument, that they're actually buying better. And I 15 00:00:52,640 --> 00:00:57,960 just want to say that in this particular case, you really are Hi. 16 00:00:58,600 --> 00:01:03,520 This is Paul Blotti from Millsborough, Delaware, and I play at Plantation Lakes 17 00:01:03,520 --> 00:01:10,480 Golf Course. This is Golf Smarter number nine hundred and twenty seven. Breaking 18 00:01:10,560 --> 00:01:15,640 news. After a big year on the PGA Tour, Lab Golf CEO announces 19 00:01:15,799 --> 00:01:21,719 their newest putter. This is Golf Smarter, sharing stories, tips and insights 20 00:01:21,760 --> 00:01:26,519 from great golf minds to help you lower your score and raise your golf IQ. 21 00:01:26,400 --> 00:01:32,439 Here's your host, Fred Green. Welcome back to the Golf Smarter podcast. 22 00:01:32,480 --> 00:01:34,159 Sam, thank you so much for having me. It's so good to 23 00:01:34,200 --> 00:01:38,599 be back. It's ben Asaga trying to get back on here, but it 24 00:01:38,719 --> 00:01:42,879 has a couple of times we've done this have been some of my favorites. 25 00:01:42,920 --> 00:01:46,760 You're a hell of the host. Thank you very much. I really appreciate 26 00:01:46,760 --> 00:01:53,159 that. Well. I'm I'm still an evangelist for the Lab Golf Putters. 27 00:01:53,680 --> 00:01:57,840 I love the comments that I get when I pull it out of the bag. 28 00:01:57,000 --> 00:02:01,120 People wait till like the second or third I'm playing the DFE two point 29 00:02:01,200 --> 00:02:08,960 one and I'm playing it now for just over three years, yeah, just 30 00:02:09,039 --> 00:02:13,639 over three years, and honestly, there are days that I want to go, 31 00:02:13,919 --> 00:02:16,400 okay, I got to try something new and I think of you because 32 00:02:16,439 --> 00:02:21,479 I know that you used to have used to play a different putter every round. 33 00:02:21,879 --> 00:02:24,960 Correct, that's great, Yeah, I mean, and it's you know, 34 00:02:25,479 --> 00:02:30,599 I don't think there's anybody that's ever putted ever in the game that didn't 35 00:02:30,599 --> 00:02:34,639 finish, you know, around here and they're saying, I'd really like to 36 00:02:34,639 --> 00:02:38,879 throw this thing in the river. But what's fun about, you know, 37 00:02:38,000 --> 00:02:43,400 our staff is that the way that it performs is just so vastly different than 38 00:02:43,439 --> 00:02:51,159 everybody else that by all means go go pull year old you know, old 39 00:02:51,199 --> 00:02:55,159 Faithful out of the basement. Let me know how it goes. And it's 40 00:02:55,280 --> 00:03:00,680 so rare, not it's not never, but it's so rare that somebody ends 41 00:03:00,759 --> 00:03:04,439 up going, you know, after they've played ours for some you know, 42 00:03:04,479 --> 00:03:07,680 prolonged period of time, and you go back and try a conventional putter that 43 00:03:07,919 --> 00:03:14,120 the impact of torque is just so obvious, you know, and they feel 44 00:03:14,120 --> 00:03:15,840 like, I screw. I've got a I've got one, you know, 45 00:03:16,240 --> 00:03:20,680 putter that I always used to use back in the day, still sits here 46 00:03:20,680 --> 00:03:23,719 in my office and it's an old rife putter, heel shafted mallet. And 47 00:03:25,560 --> 00:03:29,879 I pick it up and it feels great, and it's wieldy, and you 48 00:03:29,919 --> 00:03:31,800 know, I'm like, because I'm aware of how it's torking, I'm actually 49 00:03:31,840 --> 00:03:36,599 able to manage it better than I used to. And you know, it'll 50 00:03:36,599 --> 00:03:38,560 feel awesome for three or four putts and then I, you know, maybe 51 00:03:38,560 --> 00:03:42,479 I'll be a little quick in transition on one of them, completely lose control 52 00:03:42,520 --> 00:03:46,360 of the face and like, oh, well, that's that's what I do 53 00:03:46,439 --> 00:03:52,360 when I do well. I played a Seymour putter before this. I've always 54 00:03:52,400 --> 00:03:59,400 been a center shafted guy. I've always been a mallet person and so when 55 00:03:59,479 --> 00:04:00,680 yours came out and it's like, yeah, we're a center cheft, I'm 56 00:04:00,719 --> 00:04:04,960 like, okay, I'm I'm definitely excited about this. I just love the 57 00:04:05,000 --> 00:04:08,800 comments though that I get when I when I pull it out of the bag. 58 00:04:08,879 --> 00:04:14,520 My favorite one is, so, what's with the Starship Enterprise? What 59 00:04:14,680 --> 00:04:17,319 have you heard about it? Mostly? I guess it would be about the 60 00:04:17,399 --> 00:04:20,920 DF the d F two point one, right. Yeah. The analogies on 61 00:04:20,959 --> 00:04:27,600 the other models haven't been quite as hilarious the the I did. I did 62 00:04:27,680 --> 00:04:32,480 enjoy when we released the mes, somebody made a who Wore It Better? 63 00:04:33,079 --> 00:04:40,839 Meme of us in the Tesla truck. Yeah what I was thinking. I 64 00:04:40,879 --> 00:04:45,560 think you guys wore it much better. But the no the DF has I 65 00:04:45,560 --> 00:04:49,839 mean I used to. I used to track them. I stopped doing it, 66 00:04:49,920 --> 00:04:53,560 but every time a new one would come up, I put it down 67 00:04:53,600 --> 00:04:57,000 on a list of you know, different analogies that people have made, and 68 00:04:57,040 --> 00:05:04,480 what are your favorites, I think, uh my, my my favorite moment 69 00:05:04,560 --> 00:05:10,000 with one was with Peter Finch, who's an equipment reviewer in the UK. 70 00:05:10,199 --> 00:05:13,199 And you know, and this is kind of right when we were starting to 71 00:05:13,199 --> 00:05:15,399 get hot, and you know, we'd heard all we heard all of it, 72 00:05:15,439 --> 00:05:16,800 you know, and everybody thinks of the first person to say branding Iron 73 00:05:16,920 --> 00:05:21,480 or you know, spaceship or you know something like that, and we'd heard, 74 00:05:21,519 --> 00:05:24,920 you know, quite a few. And then he got out there and 75 00:05:24,920 --> 00:05:28,680 he's like, I could not place what it reminded me of, and then 76 00:05:28,680 --> 00:05:30,600 it dawned on me it was Mega Mind. And then he, you know, 77 00:05:30,639 --> 00:05:34,279 puts up this picture of the Mega Mind from the children's movie with the 78 00:05:34,600 --> 00:05:39,639 Big Brain, and it's like this weird blue character like it does look like 79 00:05:39,680 --> 00:05:48,439 Megan. So I A few people called it Darth Vader or something like that 80 00:05:48,519 --> 00:05:51,560 early on, and that was actually my first nickname before I had anything to 81 00:05:51,639 --> 00:05:54,720 do with the with the putter, I called it Dark Helmet, you know 82 00:05:54,800 --> 00:06:06,240 from Spaceballs. Sure, yeah, but you've got well, you've had an 83 00:06:06,319 --> 00:06:12,720 incredible year year and a half because you know something I've commented on, I 84 00:06:12,759 --> 00:06:15,959 have new products on a lot on this show. I'm fascinated by these things, 85 00:06:16,000 --> 00:06:19,560 and I'm also fascinated by people who think that, Okay, I can 86 00:06:19,800 --> 00:06:24,560 change my whole life now by creating a new golf product. And it's like, 87 00:06:26,480 --> 00:06:30,839 you know, unless you get this out on the tour or even like 88 00:06:31,160 --> 00:06:34,399 my favorite tea's they're being used in the long drive, it's like, okay, 89 00:06:34,720 --> 00:06:41,160 that's that's legit. But unless you get that kind of high profile exposure, 90 00:06:42,199 --> 00:06:46,040 people are not gonna following down yellow Road here. Yes and no, 91 00:06:46,399 --> 00:06:54,000 I mean we had well look for sure. Mostly Yes, if you get 92 00:06:54,000 --> 00:06:56,639 if you're if you're lucky enough to get it out on tour and somebody has 93 00:06:56,639 --> 00:07:00,879 some success with it and the cameras are on, it absolutely makes a difference. 94 00:07:01,040 --> 00:07:10,120 But you know, we had an experience in twenty nineteen with Adam Scott, 95 00:07:10,160 --> 00:07:13,439 and Adam was using a conventional version wasn't a broomstick. It was a 96 00:07:13,439 --> 00:07:16,879 conventional version that directed force. And you know, I'm now at this point 97 00:07:16,879 --> 00:07:23,399 a year and a half into running the company, and like when I embarked 98 00:07:23,399 --> 00:07:27,720 on all of this, I had no experience in the golf industry whatsoever. 99 00:07:27,759 --> 00:07:30,839 And all I knew was is that I had had a truly, you know, 100 00:07:31,319 --> 00:07:34,680 unheard of experience with a piece of equipment where I was a scratch player 101 00:07:35,480 --> 00:07:40,040 and just from an equipment change and a little bit of diligence on learning how 102 00:07:40,040 --> 00:07:43,319 to use it, I went to a plus three and a half. And 103 00:07:43,680 --> 00:07:46,120 you know, for anybody that's ever you know, played at that level, 104 00:07:46,360 --> 00:07:48,600 you know it's to be a scratch player and then pick up four shots. 105 00:07:48,920 --> 00:07:55,680 It doesn't happen. It just doesn't ever ever happen. And so my assumption 106 00:07:56,000 --> 00:07:58,839 was I was going to walk out onto a PGA tour putting green hand these 107 00:07:58,839 --> 00:08:00,680 to a couple of players. They were all all going to have the same 108 00:08:00,720 --> 00:08:03,759 experience, and what it would be over and somebody would, you know, 109 00:08:03,759 --> 00:08:07,000 write us a big check to take the technology, and that would be that. 110 00:08:07,199 --> 00:08:11,319 And and there I wasn't twenty nineteen, and it was happening. Adam 111 00:08:11,360 --> 00:08:13,839 had got in the putter, you know, a couple months prior, he'd 112 00:08:13,839 --> 00:08:16,879 had some really good success with it in the few tournaments leading up to the 113 00:08:16,920 --> 00:08:18,560 Masters, and then he was leading the Masters. After two days with this 114 00:08:18,600 --> 00:08:22,879 tournament, everybody's calling and the phone's blowing up and the emails blowing up, 115 00:08:22,879 --> 00:08:24,759 and the orders are coming in, and it's being all crazy. And then 116 00:08:26,920 --> 00:08:31,319 because the media loves watching Adam as short putts, they zoom in and replay 117 00:08:31,360 --> 00:08:39,159 him missing a short one on sixteen and the putter, not that the announcers 118 00:08:39,159 --> 00:08:43,480 did or anything like that, but you know, he didn't end up finishing 119 00:08:43,480 --> 00:08:48,639 that well that weekend and really struggled with his putting, and then the phone 120 00:08:48,639 --> 00:08:50,559 stop bringing and the order stopped coming in. And it was at that time 121 00:08:50,559 --> 00:08:56,399 that I realized, we really need to sell the putter on the merits of 122 00:08:56,440 --> 00:09:03,559 the technology and not who's using it. Because at that same time, I 123 00:09:03,559 --> 00:09:09,200 also started to realize how difficult the transition was to our technology for tour players. 124 00:09:11,519 --> 00:09:20,639 And so if you if you base the company's sort of marketing strategy on 125 00:09:20,679 --> 00:09:26,519 the tour, you're effectively sitting around waiting for a lucky break. And and 126 00:09:26,600 --> 00:09:33,399 that's no way to to to pitch a product. And so we actually focused 127 00:09:33,440 --> 00:09:37,759 all of our efforts on communicating the merits of the tech to people who actually 128 00:09:37,799 --> 00:09:46,960 biputters, which pros do not. And so and then we uh consequently built 129 00:09:46,159 --> 00:09:52,840 a really you know, loyal customer base, you know, and and we 130 00:09:52,879 --> 00:09:58,799 went out of our way to truly help people play the game better. And 131 00:09:58,799 --> 00:10:01,799 and the likes of you know, people like you who who are evangelists and 132 00:10:01,840 --> 00:10:05,639 they go around and they explain to people what's going on. And so for 133 00:10:05,679 --> 00:10:09,639 the for the following two years, that's where all of our energy was. 134 00:10:09,679 --> 00:10:11,840 And sure I went out on tour here and there, and if tour players 135 00:10:11,840 --> 00:10:13,399 were calling, I'm all for it, but we weren't, you know, 136 00:10:13,480 --> 00:10:16,759 kind of putting all our eggs in that basket. And what we noticed happened 137 00:10:16,840 --> 00:10:22,440 was is that when then when tour players did start to use it, all 138 00:10:22,480 --> 00:10:26,360 of the existing customers were finally correct, you know, and they got to 139 00:10:26,399 --> 00:10:30,000 tell all their friends, see, I told you, I told you that 140 00:10:30,039 --> 00:10:33,200 they'd come around. And now the power of seeing it on TV after you 141 00:10:33,240 --> 00:10:37,600 know, sort of the skeptics having seen the ads for two years and and 142 00:10:37,679 --> 00:10:41,440 all of it, then finally seeing it you know, get some love on 143 00:10:41,519 --> 00:10:46,759 TV. You know, produced just this, you know, huge new wave 144 00:10:46,799 --> 00:10:50,519 of believers. Yeah yeah, I mean, sure you can just go ahead 145 00:10:50,519 --> 00:10:56,039 and focus on the merit of the product, but that doesn't get a lot 146 00:10:56,080 --> 00:10:58,799 of attention. You know. It's a good pat on the back, it's 147 00:10:58,799 --> 00:11:01,519 a mission statement, right, and it feels good and that's what you should 148 00:11:01,559 --> 00:11:07,840 be doing, but it doesn't get it out there the way for a while. 149 00:11:07,840 --> 00:11:11,080 I mean, we're we are company doubled every year since you know, 150 00:11:11,200 --> 00:11:16,080 Lab was Lab was produced. It was just since we incorporated as LAB and 151 00:11:16,080 --> 00:11:20,360 And that's why I was sitting on a big leather chair. Now it's plastic, 152 00:11:20,639 --> 00:11:24,879 just like the headcovers I was talking about, looks like leather. They 153 00:11:24,879 --> 00:11:31,240 do have these love sitting in those anyway, Yeah, it showed me a 154 00:11:31,320 --> 00:11:35,600 nice leather chair in the office. It's it's uh, they're they're difficult to 155 00:11:35,639 --> 00:11:39,080 get out of, they're so comfy. Anyway, Yeah, I mean, 156 00:11:39,879 --> 00:11:46,440 you do both, is the answer. But I've watched my competitors wait on 157 00:11:46,480 --> 00:11:50,600 the side of the putting green for a good break and not do anything to 158 00:11:50,600 --> 00:11:54,120 promote their product in the meantime, just simply waiting for a tour guide to 159 00:11:54,159 --> 00:11:56,960 do well with it so that they could ride that wave, and consequently it's 160 00:11:58,000 --> 00:12:01,559 not working for them. You know, the average golfers who buys your product, 161 00:12:03,720 --> 00:12:05,320 and yes, on some level there, on a big level, they 162 00:12:05,320 --> 00:12:07,559 are influenced by the tour. It doesn't mean they have to be, doesn't 163 00:12:07,600 --> 00:12:13,440 mean it's the only reason that they buy product. And so we were lucky 164 00:12:13,519 --> 00:12:16,480 and that, like we had the revealer, and the revealer is just so 165 00:12:16,679 --> 00:12:22,360 it's just such an easy way to explain what we do. And anybody who's 166 00:12:22,399 --> 00:12:26,919 played any amount of golf can't be at least slightly intrigued at the prospect of 167 00:12:26,159 --> 00:12:31,440 a self squaring putter, and so we had that device. Without that device, 168 00:12:31,639 --> 00:12:33,399 I don't know what we would have done. I have no idea how 169 00:12:33,399 --> 00:12:37,919 we would have gotten the word out. Interesting this are we're going to take 170 00:12:37,919 --> 00:12:41,639 a time out right here. Lots to talk about, including the success on 171 00:12:41,679 --> 00:12:50,879 the tour, and we'll do that with Sam Haunt right after this. I'm 172 00:12:50,919 --> 00:12:56,000 not sure if the it's an advantage or disadvantage that you guys sell direct to 173 00:12:56,159 --> 00:13:03,120 consumers. So when you talk about people exploring or finding it, they're finding 174 00:13:03,200 --> 00:13:05,600 it online, but they're not seeing it in their local golf shop or in 175 00:13:05,639 --> 00:13:11,799 the pro shop, they definitely should be Oh yeah, yeah. For the 176 00:13:11,879 --> 00:13:16,799 this year, for the first time ever, wholesale outsold direct to consumer. 177 00:13:16,759 --> 00:13:20,399 So we are available at every PGA Tour superstore, soon to be every Golf 178 00:13:20,440 --> 00:13:26,600 Galaxy and Educations thank you. Another five hundred plus green grass facilities like country 179 00:13:26,639 --> 00:13:30,159 clubs and you know, local mom and pop shops and stuff like that, 180 00:13:30,919 --> 00:13:37,120 so they're definitely available. Oh fabulous. So that must have really impacted your 181 00:13:37,200 --> 00:13:43,559 supply chain at a time where we're we're just getting past supply chain issues left 182 00:13:43,600 --> 00:13:48,960 and right. I can't imagine what it had to do to ramp up to 183 00:13:48,960 --> 00:13:54,759 be able to distribute like that, especially because you customize these things. It's 184 00:13:54,960 --> 00:14:03,679 wild. So we've recently contracted two different consultants, both of whom who have 185 00:14:03,720 --> 00:14:07,440 been in the business at very very high levels with some big time companies, 186 00:14:09,000 --> 00:14:13,519 and you know, they walked in and saw what we were doing and they 187 00:14:13,519 --> 00:14:20,440 were like, what the going on here? You know, they just they 188 00:14:20,480 --> 00:14:24,600 couldn't believe that we do what we do, and we didn't know any different. 189 00:14:24,639 --> 00:14:26,279 This is just how we build putters. You couldn't believe that you're putting 190 00:14:26,279 --> 00:14:30,840 out that much product selling it, or they couldn't believe that you were doing 191 00:14:31,039 --> 00:14:33,399 one at a time, that we do one at a time, that we 192 00:14:33,519 --> 00:14:37,639 that we do the volume that we do one at a time, and we 193 00:14:37,639 --> 00:14:39,120 didn't know any different. You know, that's just how you that's how you 194 00:14:39,120 --> 00:14:43,399 balance a putter. There's no way around balancing the putter. You have to 195 00:14:43,440 --> 00:14:46,000 sit there at a single human being has to sit there with screws and tungsten 196 00:14:46,080 --> 00:14:50,559 and balance the putter perfectly. And they just couldn't believe it. And you 197 00:14:50,600 --> 00:15:00,960 know, I need we need three four times the number of builders to produce 198 00:15:01,000 --> 00:15:03,279 the same volume as some of my competitors. But we've just built that into 199 00:15:03,720 --> 00:15:09,240 our business model. That's just what we do. And so but now we're 200 00:15:09,240 --> 00:15:13,600 talking about some crazy numbers as far as volume and all this stuff. And 201 00:15:13,639 --> 00:15:16,399 so we brought these guys in to help us see if they could help streamline. 202 00:15:16,399 --> 00:15:18,159 And it's been a fun creative process because the formulas that they know, 203 00:15:18,240 --> 00:15:24,679 the processes that they know, don't apply. They just don't. It's a 204 00:15:24,679 --> 00:15:28,440 whole new world that we're figuring it out as we go along, and it's 205 00:15:28,480 --> 00:15:31,360 been fun to have their help. But it was just more than anything, 206 00:15:31,399 --> 00:15:33,799 just interesting to have the perspective of, like, Okay, we're not crazy. 207 00:15:33,919 --> 00:15:39,279 This is nuts, right, because it feels a little nuts. So 208 00:15:39,720 --> 00:15:45,279 yes, supply chain, for sure is a crazy thing. We've lucked out 209 00:15:45,360 --> 00:15:50,039 so many times on great partners. Our machine shop. We have a couple 210 00:15:50,039 --> 00:15:56,559 of different machine shops that we source from. One of them does the vast 211 00:15:56,600 --> 00:15:58,440 majority of it, and they're an hour south of us here in Oregon. 212 00:16:00,600 --> 00:16:06,440 Family uh third Generation machine shop, the kindest people on planet Earth Knicks Machining. 213 00:16:06,440 --> 00:16:11,480 They're called Nix and uh they're great. Our anetizers up in Portland are 214 00:16:11,480 --> 00:16:18,360 fantastic and and you know, we were not completely foolish in our forecasting and 215 00:16:19,080 --> 00:16:26,039 what we saw happening. And you know, I, uh, almost exactly 216 00:16:26,080 --> 00:16:34,240 a year ago we moved out of uh five thousand square foot space in Eugene, 217 00:16:34,320 --> 00:16:40,120 and I remember sitting in that office with Brian Nix, who was like 218 00:16:41,159 --> 00:16:44,360 laying on me, like what exactly is the plan here? Because I'm already 219 00:16:44,360 --> 00:16:47,000 close to Max's capacity. Are you guys going to pick up and move to 220 00:16:47,080 --> 00:16:48,399 China? What what's going to go on here? Because if not, I 221 00:16:48,440 --> 00:16:52,960 got to go buy some new machines and same thing with the anatizers and everything, 222 00:16:52,960 --> 00:16:56,080 and you know, and they did, and they've they've they've they've met 223 00:16:56,159 --> 00:17:00,519 us where we are every single time we've asked them too. And and that's 224 00:17:02,000 --> 00:17:07,160 that's a big deal. That's not something that happens in this world here in 225 00:17:07,200 --> 00:17:10,400 America, you know. And it's a leap of faith. I mean, 226 00:17:10,440 --> 00:17:12,079 he's like, Okay, I got to believe this company is going to continue 227 00:17:12,119 --> 00:17:15,200 to grow at this pace. Absolutely, And how do you you know, 228 00:17:15,279 --> 00:17:19,200 it's like betting on something like that. Yeah, but when you when you 229 00:17:19,240 --> 00:17:22,920 go through that leap of faith and we trust each other and we hug it 230 00:17:22,960 --> 00:17:25,799 out and we shake hands and we look at each other in the eye and 231 00:17:25,839 --> 00:17:32,519 do this thing and it works, yeah, exactly well, and we're we're 232 00:17:32,519 --> 00:17:33,319 friends for life, you know. I mean, he's got my back, 233 00:17:33,359 --> 00:17:38,240 I've got his. And it's just awesome. Yeah, yeah, it is. 234 00:17:38,519 --> 00:17:41,880 So But how does that impact the consumers? So they walk into a 235 00:17:41,920 --> 00:17:45,720 PGA superstore, they mess with it, they play with it. They're they're 236 00:17:45,759 --> 00:17:51,119 putting in store on on you know, plastic grass, but it's feeling good 237 00:17:51,119 --> 00:17:53,559 and it's going down the line that they're looking at and they want to take 238 00:17:53,599 --> 00:17:56,799 it home. Do they take that home or then go through a fitting and 239 00:17:56,799 --> 00:18:00,680 then have you guys create one for it's little of both. You know, 240 00:18:00,960 --> 00:18:06,240 the stock specs that we that we have our stock for a reason, you 241 00:18:06,279 --> 00:18:08,039 know, we we've run the numbers, and sixty nine degrees is the most 242 00:18:08,039 --> 00:18:11,720 common lie angle. Thirty four and thirty five inches at least in America are 243 00:18:11,720 --> 00:18:17,359 the most common lengths. And so there's a strong chance that if you walk 244 00:18:17,400 --> 00:18:18,720 in the putter that you're going to pick off the rack works for you. 245 00:18:19,559 --> 00:18:22,920 If it doesn't, you can do a fitting there in order it through your 246 00:18:22,039 --> 00:18:25,759 superstore. Or what a lot of people do is they you know, kind 247 00:18:25,759 --> 00:18:27,480 of get a ballpark and then they head to the website and you know, 248 00:18:27,599 --> 00:18:30,240 do all the customizations themselves, you know, right there on the website. 249 00:18:30,279 --> 00:18:33,960 And it doesn't matter to us, you know. I mean, people assume 250 00:18:34,000 --> 00:18:37,680 that we want to drive the the customer directly or the website or whatever to 251 00:18:37,720 --> 00:18:41,000 get you know, full dollar, But that's really not it. We're We're 252 00:18:41,039 --> 00:18:45,839 happy, happy as can be for somebody to pick up one of our putters 253 00:18:45,839 --> 00:18:49,119 anywhere. Sure, sure, but I'm just from what I you know, 254 00:18:49,160 --> 00:18:52,160 how much we know each other. I would think that you're the kind of 255 00:18:52,200 --> 00:18:55,720 person's like, no, I just want the consumer to be happy. Oh 256 00:18:56,519 --> 00:18:59,160 sure, I want to get the product out there as much as possible. 257 00:18:59,160 --> 00:19:04,559 But as long as consumer happy, I'm and there's and it's just such an 258 00:19:04,599 --> 00:19:11,920 easy starting point if they're happy, like virtually everything else takes care of itself. 259 00:19:12,279 --> 00:19:17,680 Yeah, and so yes, that's the priority for sure. So what 260 00:19:17,839 --> 00:19:21,480 keeps you awake at night? Go God. As far as your business, 261 00:19:22,720 --> 00:19:29,039 I'm only talking about this part of your business, I don't know. I 262 00:19:29,039 --> 00:19:30,880 mean, since we met last year, a lot of stuff, man, 263 00:19:30,920 --> 00:19:34,200 I mean it's this is a whole different world. I mean we had we 264 00:19:34,200 --> 00:19:38,920 were just we just had our weekly executive meeting, you know, kind of 265 00:19:38,920 --> 00:19:41,400 going over all the high level stuff and then some fun stuff. One of 266 00:19:41,440 --> 00:19:44,119 the fun things we had to talk about is, you know, this year's 267 00:19:44,160 --> 00:19:55,039 holiday party we had. We had thirty we had just under thirty employees and 268 00:19:55,079 --> 00:20:00,559 some family members you know, attend that we just hired our eightieth andmployee. 269 00:20:00,559 --> 00:20:07,640 Whoa. And it's crazy. So you know you're asking what keeps me up 270 00:20:07,640 --> 00:20:11,559 at night? I mean, like I I take being an employer very seriously 271 00:20:11,920 --> 00:20:22,599 and and I love everybody here, I truly do. And it's I used 272 00:20:22,640 --> 00:20:26,519 to have the time to, you know, interact with every employee. I 273 00:20:26,559 --> 00:20:33,279 now have less time and three times as many employees. And uh so that's 274 00:20:33,279 --> 00:20:37,119 always kind of like a looming anxiety just making sure everybody's okay. I wanted, 275 00:20:37,319 --> 00:20:41,640 you know, I used to be able to know firsthand everybody's okay, 276 00:20:41,160 --> 00:20:47,559 and now it's a little harder to get that information. I stay awake at 277 00:20:47,640 --> 00:20:53,960 night about I guess kind of using that that same you know, process that 278 00:20:53,960 --> 00:21:03,240 I'm going through as an employer. Like it's all too big now to have 279 00:21:03,359 --> 00:21:07,200 a clear understanding of exactly where we are in the world. You know, 280 00:21:08,920 --> 00:21:14,359 the plans are too far in advance, the assumptions we make are are you 281 00:21:14,400 --> 00:21:21,720 know, so imperative but so arbitrary, and you have to do the best 282 00:21:21,720 --> 00:21:23,640 we can. And it's just big, you know, and I'm getting used 283 00:21:23,680 --> 00:21:30,400 to it, you know, the the last six months or so, I've 284 00:21:30,400 --> 00:21:33,440 definitely learned a lot about, you know, scaling a business that is now 285 00:21:33,480 --> 00:21:34,880 this size, like you know, moving into that realm where I can no 286 00:21:34,920 --> 00:21:41,039 longer personally touch every customer and and you know, personal understanding with all the 287 00:21:41,039 --> 00:21:44,640 employees day to day understanding of everything that's happening, you know, on the 288 00:21:44,640 --> 00:21:51,799 build room floor. You know, it's different. So the priority these last 289 00:21:51,839 --> 00:21:57,079 six months was making sure that there was people in place that were doing it 290 00:21:57,160 --> 00:22:00,920 right. You know that we're managing the different departs the way that you know, 291 00:22:02,440 --> 00:22:04,240 we at the executive level want them to to make sure that the stays 292 00:22:06,359 --> 00:22:12,160 one of the coolest places to work ever. And so uh and then I 293 00:22:12,200 --> 00:22:18,680 mean the tour players still keep me up at night. They they just like 294 00:22:18,880 --> 00:22:21,680 less and less so like I mean I used to almost not be able to 295 00:22:21,720 --> 00:22:27,599 watch it at all, just so much riding on every single putt and you 296 00:22:27,640 --> 00:22:32,880 know, and and all that. I hope they're not prima donnish. Oh 297 00:22:32,920 --> 00:22:34,759 no, no, no, I don't mean like them specifically keeping me up. 298 00:22:34,839 --> 00:22:40,640 I just mean like just knowing that there's eyes on the putter, you 299 00:22:40,640 --> 00:22:42,359 know, like we're under way more scrutiny than any other company out there. 300 00:22:42,400 --> 00:22:48,839 So like why do you say that because we're disruptive? I mean we're basically 301 00:22:48,839 --> 00:22:51,519 out there saying that the putter that you're using as outdate and doesn't work as 302 00:22:51,559 --> 00:22:56,440 well as ours does, whereas most of the time Putter marketing has been about 303 00:22:56,440 --> 00:22:59,720 ours is a different alternative to this one. Ours roles differently, it feels 304 00:23:00,000 --> 00:23:03,880 differently. We're out there saying ours is better, and so when you you 305 00:23:03,920 --> 00:23:06,839 know, stand stand on a on a on a post saying this is better, 306 00:23:07,519 --> 00:23:10,519 people are going to say, oh yeah, and you know they're going 307 00:23:10,599 --> 00:23:15,759 to be looking a lot harder, and so, you know, and plus 308 00:23:15,759 --> 00:23:18,480 the looks, plus the hype, right, you know, like there's you 309 00:23:18,480 --> 00:23:21,880 know, we're everywhere now and everybody's talking about it, and a lot of 310 00:23:21,880 --> 00:23:25,039 people, myself included, like if I if if I was if I was 311 00:23:25,079 --> 00:23:27,400 a consumer that had never heard you know, lab before six months ago. 312 00:23:27,480 --> 00:23:30,240 Now it's all of a sudden, on every single social media feed that I 313 00:23:30,319 --> 00:23:33,119 you know, that I go through in my little golf land, my friends 314 00:23:33,119 --> 00:23:37,240 are telling me about it. I was probably that dude that would have been 315 00:23:37,279 --> 00:23:38,960 like, screw you, guys. I'm sticking with my ADAO too, simply 316 00:23:38,960 --> 00:23:44,160 out of you know, just being not wanting to jump on a bandwagon, 317 00:23:44,400 --> 00:23:48,240 you know. And then we've got some bandwagon going on, and you know, 318 00:23:48,480 --> 00:23:51,119 I know that it's happening for the right reasons because the product actually works. 319 00:23:51,160 --> 00:23:55,200 It's not about hype, but the general consumer maybe not so much. 320 00:23:55,200 --> 00:23:57,240 And so yeah, there's there's people out there that absolutely want us to fail 321 00:23:57,599 --> 00:24:02,640 and so to prove themselves right, you know that their buddy was an idiot 322 00:24:02,680 --> 00:24:06,119 for spending seven hundred bucks on a putter and stuff like that. So people 323 00:24:06,119 --> 00:24:10,279 are looking looking hard and so yeah, the tour, watching the tour events 324 00:24:10,279 --> 00:24:14,039 and stuff like that still gives me some pretty good anxiety, although less you 325 00:24:14,039 --> 00:24:15,279 know, we've been validated. We've got you know, three wins on the 326 00:24:15,279 --> 00:24:18,960 PGA Tour this year too on the Live Tour, two on the corn Ferry 327 00:24:18,960 --> 00:24:22,759 Tour, you know, and and all of those wins were by people who 328 00:24:23,559 --> 00:24:27,400 were not good putters and then started, you know, using our stuff, 329 00:24:27,400 --> 00:24:30,359 and all of a sudden, the ball starts going in at a clip that 330 00:24:30,400 --> 00:24:33,400 they weren't used to and they get the motorcycle. So you know, I'm 331 00:24:33,480 --> 00:24:41,000 less less so you know than uh, you know with the tour stuff that 332 00:24:41,079 --> 00:24:44,079 I used to be. But it's still a thing. Yeah. The Lucas 333 00:24:44,079 --> 00:24:52,559 Glover story in twenty twenty three was pretty pretty good. Quote Larry, I 334 00:24:52,680 --> 00:24:57,240 just built it so quick. Sidebar, I have a great friend who I 335 00:24:57,279 --> 00:25:03,240 grew up with. His name's Danny Marks, and Danny is Larry David. 336 00:25:03,240 --> 00:25:07,079 I mean, I don't know how else to describe it. He is just 337 00:25:07,200 --> 00:25:11,440 so dry and so hilarious and and he used to give me a lot of 338 00:25:11,440 --> 00:25:19,319 ship for playing golf when we were growing up, and he didn't anyway, 339 00:25:19,480 --> 00:25:22,480 long story short, he ended up a COVID golfer, took the game up, 340 00:25:23,440 --> 00:25:30,400 and he's completely obsessed now. And so he came up here totally And 341 00:25:30,480 --> 00:25:37,759 do you remember the black Swan episode of Curb. So we made him a 342 00:25:37,799 --> 00:25:41,240 putter and lasered to black Swan on the bottom of it, and at the 343 00:25:41,279 --> 00:25:45,160 top they are the top. Thing says, pretty pretty, pretty good. 344 00:25:45,759 --> 00:25:52,039 Let's take another time out and we'll get more into We'll talk about Lucas Glover 345 00:25:52,160 --> 00:25:55,759 and the other tour players, but there's so much more. I'm fascinated about 346 00:25:55,759 --> 00:25:57,640 the business, and we'll do that when we come back right after this. 347 00:26:04,359 --> 00:26:08,680 So, when we first started talking years ago, you had two businesses going 348 00:26:08,759 --> 00:26:12,759 on, right, Is that still happening? Do you still have to split 349 00:26:12,839 --> 00:26:18,799 your attention are you? No? I don't. I don't split my attention. 350 00:26:18,880 --> 00:26:22,200 I have a wonderful business partner with my bar. It's a bar that 351 00:26:22,240 --> 00:26:29,319 I arcade bar. It's still kicking. We're still doing its thing down and 352 00:26:29,319 --> 00:26:33,599 and that keeps you at night. Yeah, actually, I mean it's it's 353 00:26:33,079 --> 00:26:37,599 in a lot of ways, a lot more of a stressor than LAB is 354 00:26:37,640 --> 00:26:44,319 in some regard for sure, but it's still around, and yeah, it's 355 00:26:44,519 --> 00:26:48,240 still still a super fun place. Let's talk about the fitting process that we're 356 00:26:48,240 --> 00:26:52,000 talking about the consumers before we get to the PGA. Let's talk about the 357 00:26:52,039 --> 00:26:56,599 fitting process that you have online, so that if people do find one and 358 00:26:56,640 --> 00:27:00,599 they play with it, but they want it customized a touch more, they're 359 00:27:00,640 --> 00:27:06,160 not going to pay extra correct for the fitting. No, you'll pay extra 360 00:27:06,279 --> 00:27:10,319 depending upon the level of customization you want. But as soon as you enter 361 00:27:10,400 --> 00:27:15,559 the custom shop, the putters, the base level putter is more expensive only 362 00:27:15,599 --> 00:27:19,960 because we're now making it. You know, all of them are made by 363 00:27:19,960 --> 00:27:23,160 hand. When we're building stock putters, we're able to assembly line them in 364 00:27:23,160 --> 00:27:27,160 a way that makes the labor a lot more efficient, and that's how we're 365 00:27:27,160 --> 00:27:30,880 able to bring the cost down on those. With the custom stuff. Yeah, 366 00:27:30,920 --> 00:27:34,119 exactly. With the custom stuff, you're starting from scratch, you know, 367 00:27:34,160 --> 00:27:38,039 made to order, and so yeah, you'll pay a little more, 368 00:27:38,039 --> 00:27:45,519 and then opportunities to spend more depending upon what kind of more than anything just 369 00:27:45,519 --> 00:27:48,720 a shaft. Yeah, yeah, as we're you know, these things can 370 00:27:48,759 --> 00:27:53,160 start to get pretty expensive. But as far as the fitting is concerned specifically, 371 00:27:53,200 --> 00:28:06,079 I mean, we're we're sort of going again, like in everything we 372 00:28:06,119 --> 00:28:11,519 do, going against the industry in that, Like I liken a lot of 373 00:28:11,720 --> 00:28:15,559 modern putter fitting to you know, trying to squash an ant with a boulder. 374 00:28:17,359 --> 00:28:21,440 It's just it's just not necessary, particularly at the you know, at 375 00:28:21,440 --> 00:28:25,000 the amateur level where you know, you Fred who is an avid golfer, 376 00:28:25,519 --> 00:28:27,440 I bet you if I actually, you know, got metrics of your stroke 377 00:28:30,079 --> 00:28:33,319 this Saturday, next Saturday. In the five saturdays after that, there's not 378 00:28:33,319 --> 00:28:37,839 two saturdays that are going to look the same. You know, We're always 379 00:28:37,920 --> 00:28:41,200 We're always changing. That's why there's days and I'm going, Okay, I'm 380 00:28:41,240 --> 00:28:45,519 going back to the Seymour putter. I'm gonna because this thing's drive me nuts. 381 00:28:45,519 --> 00:28:48,240 And I'm like, and I practice at home. I have a putting 382 00:28:48,279 --> 00:28:51,240 green, and I practice at home with the with the Seymour, and I'm 383 00:28:51,279 --> 00:28:55,759 like, I can't go to the golf course without the lab. I've got 384 00:28:55,799 --> 00:28:59,240 to go with my lab putter exactly. And you know, to me, 385 00:28:59,440 --> 00:29:02,559 it's like, if I can go twenty nine to thirty one, twenty nine 386 00:29:02,599 --> 00:29:06,279 to thirty two putts around, I'm ecstatic. If I go thirty two thirty 387 00:29:06,279 --> 00:29:10,440 four, that's what I'm expecting. But lately I've been having these thirty six 388 00:29:10,559 --> 00:29:14,400 thirty seven puts per round, and it's like, I mean, if I 389 00:29:14,599 --> 00:29:17,720 just take six strokes off, all of a sudden, I'm shooting in the 390 00:29:17,720 --> 00:29:22,240 seventy so I'm hitting the ball well. But I'm I think, well, 391 00:29:22,319 --> 00:29:23,960 let's talk about this, because this is the kind of stuff I bet your 392 00:29:25,240 --> 00:29:29,559 your your listeners are more interested in. But I'll just say really quickly about 393 00:29:29,559 --> 00:29:33,400 the fitting. Ultimately, all we want you is comfortable, a reasonable length, 394 00:29:33,440 --> 00:29:36,960 and a reasonable lie. The rest of it kind of doesn't matter, 395 00:29:37,599 --> 00:29:41,480 you know, the way that these different platforms micromanage launch angle and true role 396 00:29:41,519 --> 00:29:45,000 and all this kind of stuff that's great for the eight footer that you're hitting, 397 00:29:45,200 --> 00:29:49,880 you know, in that studio that day with that putter, the applications 398 00:29:49,960 --> 00:29:55,039 of the metrics that you you know, tried to solve for in the course 399 00:29:55,039 --> 00:29:57,559 of that putter fitting. By tomorrow, ninety percent of those are out the 400 00:29:57,599 --> 00:30:02,440 window anyway. So all that really matters is that the putter lays flush on 401 00:30:02,480 --> 00:30:07,640 the ground without any kind of fight, and that you know it's long enough 402 00:30:07,640 --> 00:30:10,359 for short enough that your eyes are in a reasonable position. Other than that, 403 00:30:11,160 --> 00:30:15,119 have about it. So with your issue specifically, let me first ask 404 00:30:15,160 --> 00:30:21,359 you some questions please. So you're hitting the ball well, notably better than 405 00:30:21,400 --> 00:30:27,480 you normally do. Okay, if you're talking general clubs out my putter, 406 00:30:29,039 --> 00:30:30,359 Yeah, no, I'm talking about you. You're saying you're struggling with your 407 00:30:30,400 --> 00:30:36,640 putting and that you're you're frustrated on the greens right now. Yeah, I 408 00:30:36,680 --> 00:30:41,119 mean, like because I'm three putting when I shouldn't because you know, I'm 409 00:30:41,160 --> 00:30:44,079 trying to get the ball a little bit past the hole and sometimes if it 410 00:30:44,119 --> 00:30:47,240 goes six feet past the hole, it's like I should be good at this. 411 00:30:47,599 --> 00:30:49,240 I should be much better, you know, And we just got to 412 00:30:49,279 --> 00:30:52,279 figure out how to unlock how you're good at it. But one thing that 413 00:30:52,319 --> 00:30:53,960 I want to point out that is very very real, and that a lot 414 00:30:55,000 --> 00:30:59,960 of people miss. If you're hitting the ball well, your total putts will 415 00:31:00,160 --> 00:31:07,640 always go up, always, because if you're missing all the greens. Generally, 416 00:31:07,240 --> 00:31:11,680 your your first putt is going to be from somewhere between four and twelve 417 00:31:11,720 --> 00:31:15,119 feet. If you're hitting greens, generally your first putt is going to be 418 00:31:15,160 --> 00:31:18,839 from between twenty five and fifty feet, So of course you're going to three 419 00:31:18,880 --> 00:31:22,640 put more. Years ago, in one of my early interviews, I remember 420 00:31:22,759 --> 00:31:27,240 somebody saying, you know, the tiger's average first putt is eighteen to twenty 421 00:31:27,279 --> 00:31:32,759 feet, and the first putt for the amateur golfer is fourteen fifteen feet. 422 00:31:32,759 --> 00:31:34,279 I'm like, wait, wait, how is that possible? Is because Tiger's 423 00:31:34,279 --> 00:31:37,720 on in two and you're on in three exactly. Ah, okay, got 424 00:31:38,119 --> 00:31:41,599 it. So that's a big thing that's going to impact stats for sure. 425 00:31:42,119 --> 00:31:51,640 Another one of my favorite putting stats to sort of illuminate reality, particularly apropos 426 00:31:51,640 --> 00:31:53,359 of what you just said about what you're struggling with on some of these long 427 00:31:53,400 --> 00:31:59,640 distance putt Brad Faxon, you know, was in his heyday prior to the 428 00:31:59,680 --> 00:32:05,480 stroke gained era. So the putting stats that were available at the time were 429 00:32:06,279 --> 00:32:15,319 total putts, putts per green in regulation, putts per green total and three 430 00:32:15,319 --> 00:32:22,000 putt avoidance and what one putt percentage. He was perennially the number one putter 431 00:32:22,079 --> 00:32:27,880 on tour, which is accumulation of all of those different statistics. However, 432 00:32:28,359 --> 00:32:32,799 he never once finished a season inside the top one hundred in three putt avoidance. 433 00:32:34,400 --> 00:32:37,720 Ever, in other words, the dude three putted all the time. 434 00:32:38,559 --> 00:32:43,680 Three putting is not that big a deal. The reason that he three putted 435 00:32:43,680 --> 00:32:46,440 so often is because and Brad and I have become friends. I've I've played 436 00:32:46,480 --> 00:32:52,799 played some golf with him. The dude hits putts really hard, really hard. 437 00:32:52,920 --> 00:32:57,559 I mean his eight footers jump up in the air. And the reason 438 00:32:57,599 --> 00:33:01,400 he does that is because he's as coon is anybody ever on the planet about 439 00:33:01,400 --> 00:33:05,680 his ability to start a putt online. And so if you know you can 440 00:33:05,720 --> 00:33:09,000 start it online, and maybe we have a half a degree of slope, 441 00:33:09,000 --> 00:33:12,920 maybe we don't. If you hit it hard enough, it doesn't matter. 442 00:33:13,599 --> 00:33:17,440 And so with his confidence that he can start it straight, he just takes 443 00:33:17,480 --> 00:33:22,720 the breakout of everything so there's no guessing games. He eliminates any issues with 444 00:33:22,759 --> 00:33:25,759 inconsistency on the greens, plemishes on the greens, bike mark stuff like that, 445 00:33:27,400 --> 00:33:30,400 and he just jams these things in and he makes so many fifteen twenty 446 00:33:30,400 --> 00:33:32,240 footers that the fact that he three puts every once in a while because he 447 00:33:32,319 --> 00:33:37,720 ran an eight foot or eight feet by doesn't matter. So three putting is 448 00:33:37,720 --> 00:33:39,799 no big deal. But we do need to one put more. And my 449 00:33:39,960 --> 00:33:44,920 best guess is is that when you run that twenty foot or eight feet by, 450 00:33:45,200 --> 00:33:49,319 I am guessing that that eight footer on the way back probably doesn't have 451 00:33:49,559 --> 00:34:00,799 the same intention as the twenty footer that ran past. I probably has greater 452 00:34:00,960 --> 00:34:06,519 intention and attention, which probably ten When I say when I say intention, 453 00:34:06,559 --> 00:34:09,119 i'm talking speed, Like is the eight foot comeback or are you hitting that 454 00:34:09,159 --> 00:34:15,400 with the same confidence that you hit the twenty footer. Yes, because again 455 00:34:15,599 --> 00:34:20,960 I practice in my backyard and I practice four, six, nine, eighteen, 456 00:34:21,079 --> 00:34:24,280 twenty two foot putts in my yard all the time, just to try 457 00:34:24,320 --> 00:34:29,239 to get it a few inches past the hole whether it goes. So, 458 00:34:29,519 --> 00:34:31,440 what I see a lot of times is that when somebody runs a fifteen to 459 00:34:31,440 --> 00:34:38,280 twenty footer five to eight feet past, the comebacker generally is struck with a 460 00:34:38,280 --> 00:34:43,719 bit more fear. You know, it doesn't have the same kind of confidence 461 00:34:43,760 --> 00:34:45,000 getting the hole. That's not your issue, and I can't miss it. 462 00:34:45,039 --> 00:34:47,039 I can't I can't miss this one. I can't miss this one, and 463 00:34:47,079 --> 00:34:51,119 that's gonna kill you. It's like talking at your scorecard in the sixteenth hole. 464 00:34:51,159 --> 00:34:53,800 It's like you're going to kill yourself exactly. So that would be thing 465 00:34:53,800 --> 00:34:59,960 one. Thing two more questions. Are you missing on a particular side of 466 00:35:00,039 --> 00:35:07,039 the hole? Not necessarily? Pretty good on the high side. I'm pretty 467 00:35:07,039 --> 00:35:08,079 good at getting stay on the high side, So that's what I was. 468 00:35:08,159 --> 00:35:13,880 That's okay. So you're missing putts high, yeah, okay, high and 469 00:35:13,920 --> 00:35:19,599 past the hole? Yes. I think you can draw some on your own 470 00:35:19,599 --> 00:35:25,360 conclusions from that, right, Yeah. I think that I'm not square at 471 00:35:25,400 --> 00:35:30,639 impact. Okay, So you're not starting them where you're looking? Yeah, 472 00:35:30,400 --> 00:35:35,920 And I've really started focusing on picking a spot a few inches in front of 473 00:35:35,960 --> 00:35:38,280 the ball and trying to get it to roll over. That is that something 474 00:35:38,320 --> 00:35:42,440 you've always done in your head? No? Okay, I don't like that. 475 00:35:42,559 --> 00:35:46,199 And the reason I don't like that is because I don't think that spot 476 00:35:46,239 --> 00:35:52,239 putters unless it's a natural thing that you do and have always done. I 477 00:35:52,280 --> 00:35:57,840 think spot putting screws with your speed because now now all of a sudden, 478 00:35:57,840 --> 00:36:02,480 your attention is on the spot rather than trying to make the putt. And 479 00:36:04,039 --> 00:36:12,599 so there's a lot of stuff that's been written lately about trusting the system, 480 00:36:13,280 --> 00:36:16,400 meaning trusting your body, trusting your body, you know, internal cues. 481 00:36:17,079 --> 00:36:22,639 There's you know, that wonderful article written about not taking practice strokes, stuff 482 00:36:22,679 --> 00:36:24,519 like that. So I love you. Don't take practice strokes? There you 483 00:36:24,599 --> 00:36:31,400 do? Yeah, don't do so. And we're so much more capable than 484 00:36:31,400 --> 00:36:37,639 our intellect would have us believe. So the last episode we did together was 485 00:36:37,679 --> 00:36:42,400 called Your Better Putter, and you think, exactly that's exactly right, and 486 00:36:43,719 --> 00:36:45,280 we know so much more. So you know, you practice enough to I 487 00:36:45,440 --> 00:36:51,440 imagine, to confirm that your alignment is pretty good. So yeah, you 488 00:36:51,440 --> 00:36:52,639 know, make sure you jump on a mirror, chalcol line or something, 489 00:36:52,719 --> 00:36:54,920 just confirm, get a buddy behind you, stand, make sure your point 490 00:36:54,920 --> 00:36:59,440 are where you think you are. Assuming that's the case, the only thing 491 00:36:59,440 --> 00:37:02,119 that could be missed sing from a player of your caliber would be where your 492 00:37:02,119 --> 00:37:07,239 attention is when you're striking the putt. And if your attention is on making 493 00:37:07,280 --> 00:37:08,840 the put you're going to make more puts. If your attention is on rolling 494 00:37:08,840 --> 00:37:10,920 it over the spot, you're not going to make as many putts. So 495 00:37:13,199 --> 00:37:15,559 I would encourage you to be walking up to the hole, walking up to 496 00:37:15,599 --> 00:37:22,400 your eight footer from behind the ball with your binocular vision, thinking about the 497 00:37:22,480 --> 00:37:24,960 spot in the hole where this ball is going to enter. So if you've 498 00:37:24,960 --> 00:37:28,920 got, you know, a putt that breaks right to left, it's probably 499 00:37:28,960 --> 00:37:30,920 not going to go in at six o'clock, right, It's probably going to 500 00:37:30,920 --> 00:37:32,840 go in closer to four thirty or five o'clock. You know, if the 501 00:37:32,920 --> 00:37:37,800 cup represents a clock, look at that spot and your body's going to figure 502 00:37:37,800 --> 00:37:45,000 out the rest. Yeah. So Carl Morris and his partner blanking his name 503 00:37:45,079 --> 00:37:47,960 right now, But he talked about you know, if you just look at 504 00:37:47,960 --> 00:37:53,000 that four thirty spot on the hole right, it opens up to be bigger 505 00:37:53,000 --> 00:37:57,000 in the back. So don't just focus on the front end, you know, 506 00:37:57,199 --> 00:38:00,639 use that whole part. So I've definitely done that. Let me ask 507 00:38:00,719 --> 00:38:08,440 you another one, Tim Tucker. You know, Tim, he's I'm so 508 00:38:09,000 --> 00:38:13,400 you might not be able to might be able to see us. He's turning 509 00:38:13,440 --> 00:38:17,480 his camera out to the putting No he's not out there, but on that 510 00:38:17,599 --> 00:38:23,960 putting green. Tim Tucker very famously beat my landlord here at Emerald Valley and 511 00:38:23,960 --> 00:38:28,400 the owner of Emerald Valley Golf Course, Jim Pliska in a putting contest that 512 00:38:28,480 --> 00:38:31,519 resulted in Jim's putter ending up on the roof of the very building that I'm 513 00:38:31,519 --> 00:38:36,360 sitting in right now, and Tim Tucker ended up with a lifetime membership to 514 00:38:36,440 --> 00:38:39,280 Emerald Valley Golf Course. Oh wow. Well, one of the things that 515 00:38:39,360 --> 00:38:44,199 Tim talked about on the show, and it was fascinating that he came on 516 00:38:44,239 --> 00:38:49,599 to talk about putting, and then the next week he went and uh was 517 00:38:49,880 --> 00:38:53,199 looping for kid and then won, and it's like, what a perfect time 518 00:38:53,239 --> 00:38:57,679 to have him on the show. But one of the things that he impressed 519 00:38:57,719 --> 00:39:00,880 upon me, and I'm curious on your feeling about this, is pacing out 520 00:39:00,880 --> 00:39:07,320 the putts. Yeah. I mean it's like so many people use their GPS 521 00:39:07,320 --> 00:39:09,920 to like, oh, I'm one hundred and eighty yards out and you can't 522 00:39:09,960 --> 00:39:12,760 hit it one hundred and eighty yards. Yeah, well, I'm gonna take 523 00:39:12,800 --> 00:39:17,000 my six hron or whatever it is, and you get obsessed with how you 524 00:39:17,039 --> 00:39:22,719 know where the pin is from way outside of you know, like one hundred 525 00:39:22,719 --> 00:39:27,719 and fifty yards out and beyond. But we don't do that. We just 526 00:39:27,880 --> 00:39:30,480 eye it on the green, and it's like, well, how do you 527 00:39:30,519 --> 00:39:34,159 know? You know, like I said, I don't take a practice stroke, 528 00:39:34,280 --> 00:39:37,719 so to me pacing out the put going all right, this one is 529 00:39:37,760 --> 00:39:43,000 six steps eighteen feet. You know, I know what that feels like. 530 00:39:43,480 --> 00:39:46,920 Tell me. So I think that there's there's probably some merit there. I 531 00:39:46,960 --> 00:39:54,079 would I think I would counter Tim's Tim's analogy, you know where he's saying, 532 00:39:54,679 --> 00:39:58,159 hey, we've got these range finders that tell us that we're exactly one 533 00:39:58,199 --> 00:40:00,239 hundred and eighty two yards from the flag. Our margin of error with a 534 00:40:00,280 --> 00:40:05,440 six iron is probably thirty yards. Yet we're sitting there asking our caddy is 535 00:40:05,480 --> 00:40:07,960 this one hundred and eighty or one hundred and eighty two? Yet on the 536 00:40:07,000 --> 00:40:13,039 green? You know, we're you know, have a thirty five foot putt 537 00:40:13,039 --> 00:40:15,519 and don't bother to find out whether or not it's thirty five or fifty. 538 00:40:15,440 --> 00:40:25,119 So yeah, I get it. I think these are where you need to 539 00:40:25,239 --> 00:40:31,800 go through your own self discovery of what ultimately gets you honed in on your 540 00:40:31,920 --> 00:40:38,079 target and so in in you know, Tim, and I like, did 541 00:40:38,159 --> 00:40:43,920 I hope that he brought on his device his ball marker thing, which is 542 00:40:44,119 --> 00:40:46,360 awesome? I mean, he took me through the whole thing in Houston. 543 00:40:46,400 --> 00:40:53,880 It's so simple and so easy to use. And what is a fifty bucks 544 00:40:53,960 --> 00:40:58,039 or something eight hundred bucks, one hundred bucks for a little it's worth it 545 00:40:58,079 --> 00:41:00,480 because it's genius, I mean like it, and they're not. You know, 546 00:41:00,719 --> 00:41:06,159 people have very ill informed ideas of what it takes to make something out 547 00:41:06,159 --> 00:41:09,679 of metal. It's not cheap. And you know, he's got marketing, 548 00:41:09,719 --> 00:41:12,880 he's got all this stuff. So pay the money. It's worth it. 549 00:41:13,639 --> 00:41:17,079 And and like I, you know, he took me through the whole thing. 550 00:41:17,079 --> 00:41:20,000 We were in Houston together when he right when he had made it, 551 00:41:20,079 --> 00:41:22,639 and and it was awesome. I would never use it. I can't. 552 00:41:22,679 --> 00:41:25,079 I mean for starters, I can't use a line on the ball for exactly 553 00:41:25,079 --> 00:41:27,639 the reason we're talking about. As soon as I have a line on the 554 00:41:27,639 --> 00:41:31,079 ball, the line is now my my focus and I'm not focused on the 555 00:41:31,079 --> 00:41:37,159 target, and my speed become scarbage. And because that's where where my attention 556 00:41:37,320 --> 00:41:39,079 is. And so everybody's got to go through their own bits of discovery. 557 00:41:39,079 --> 00:41:45,599 I think pacing off Putts is good. You know. My guess is I'll 558 00:41:45,599 --> 00:41:47,320 give him the benefit of the doubt if I started doing that and pacing him 559 00:41:47,320 --> 00:41:51,880 out, I probably have a better awareness of of you know, what it 560 00:41:51,920 --> 00:41:55,119 is and what it isn't. But then you start factoring in you know, 561 00:41:55,199 --> 00:42:00,320 slope and grain and you know all kinds of intangibles that are going to impact 562 00:42:00,320 --> 00:42:02,639 how hard you're going to hit the pot anyway. But I will say the 563 00:42:02,719 --> 00:42:07,199 reason that he is arguably the greatest caddy in history, and that's not an 564 00:42:07,199 --> 00:42:14,760 exaggeration, is because of his interest in not only gathering but utilizing data. 565 00:42:15,119 --> 00:42:17,440 And he does that better than any human being I have ever met. He 566 00:42:17,480 --> 00:42:22,519 does it better than Bryson does. Like that's why he worked with Bryson. 567 00:42:22,440 --> 00:42:29,679 He literally does it better than Bryson does absolutely. And then what's super cool 568 00:42:29,679 --> 00:42:34,760 about Timmy too, is he's not a nerd about it. He still plays 569 00:42:34,800 --> 00:42:39,159 a pretty cool game of golf. But he's a tremendous golfer. He is 570 00:42:39,199 --> 00:42:43,559 a really really good player, a great guy, a great guy. All 571 00:42:43,639 --> 00:42:45,679 Right, one more break, We'll take it right now, and then we'll 572 00:42:45,679 --> 00:42:47,599 come back and I'm going to talk about the PGA Tour. I pronounce here 573 00:42:47,679 --> 00:42:52,760 comes this week on Golf Smarter Mulligans. We get another chance to talk to 574 00:42:52,880 --> 00:42:58,840 Jacob Bowden about his journey from being a fourteen handicap to scratch. But he 575 00:42:58,960 --> 00:43:02,400 was using a swing that he learned from the Leide instructor Mike Austen, who 576 00:43:02,440 --> 00:43:07,760 in his sixties made the Guinness Book of Records with the long drive. Yeah 577 00:43:07,880 --> 00:43:13,320 sixty four. He was sixty four years old and drove the ball five hundred 578 00:43:13,360 --> 00:43:15,719 and fifteen yards. Yeah. Yeah, I'm glad you said that he had 579 00:43:15,719 --> 00:43:20,199 some witnesses, because you know, personally, I've driven the ball six hundred 580 00:43:20,239 --> 00:43:24,079 yards but nobody was there. Yeah right, Yeah, that's a ticket six 581 00:43:24,159 --> 00:43:29,960 hundred yards. Hit the ball all the way to the second hole. Yeah. 582 00:43:30,039 --> 00:43:34,880 Yeah. Fortunately there were people there to witness it, and Guinness is 583 00:43:34,920 --> 00:43:38,760 pretty strict about verification of their record, so they did whatever they needed to 584 00:43:38,800 --> 00:43:45,519 do to verify it and sure enough. Wow, really amazing, isn't it. 585 00:43:45,679 --> 00:43:50,719 Yeah, it's really amazing. Originally published in June of twenty twelve, 586 00:43:50,800 --> 00:43:54,760 it's episode two hundred and forty three of Golf Smarter Mulligans with Jacob Bowden in 587 00:43:54,800 --> 00:44:00,360 an episode that was published as members only, So this is the first time 588 00:44:00,440 --> 00:44:05,119 you'll get to hear this for free. So if you appreciate the wide variety 589 00:44:05,159 --> 00:44:08,280 of topics and guests that we provide here at Golf Smarter. Then don't miss 590 00:44:08,320 --> 00:44:13,639 the chance to get insights, advice and the unique people to make golf so 591 00:44:13,840 --> 00:44:19,360 compelling. Join us twice each week for Golf Smarter and Golf Smarter Mulligans. 592 00:44:19,480 --> 00:44:28,400 They're both available for free from wherever you're listening right now. All right, 593 00:44:28,519 --> 00:44:31,800 so you have had some amazing success. I'm sorry, let's put it a 594 00:44:31,840 --> 00:44:37,400 different way. There have been some professional golfers that have had amazing success using 595 00:44:37,679 --> 00:44:43,920 your putters, right, using the lab golf putters, which definitely put them 596 00:44:43,960 --> 00:44:49,280 on the map and increased your sales dramatically. And we first saw Adam Scott, 597 00:44:49,519 --> 00:44:52,480 but the story of twenty twenty three had to be Lucas Glover, who 598 00:44:52,679 --> 00:44:57,000 everyone talked about. He was awful putter, he didn't know what to do 599 00:44:57,079 --> 00:45:01,440 and blah blah blah blah blah. And now he's using the mes won and 600 00:45:01,480 --> 00:45:06,719 he's winning tournaments back to back. Right, he was winning tournaments. And 601 00:45:06,880 --> 00:45:10,559 you know a lot of folks missed that he finished in the top six five 602 00:45:10,599 --> 00:45:15,599 out of the previous six weeks before he won. So I mean, this 603 00:45:15,719 --> 00:45:22,039 was a colossal seismic shift in performance for him, and not a and not 604 00:45:22,119 --> 00:45:23,960 a flash in the pan. I mean this was this was real, yeah, 605 00:45:24,280 --> 00:45:28,639 and it was putting. It was his putting the change entirely, entirely. 606 00:45:28,679 --> 00:45:31,320 I mean he's I mean all the stats that came out after that thing, 607 00:45:31,320 --> 00:45:34,639 I mean, I knew he was an exceptional ball striker. I actually 608 00:45:34,639 --> 00:45:37,239 saw him hit balls a couple of years ago and I remember being incredibly impressed 609 00:45:37,239 --> 00:45:45,440 with the sound. But he is in uh, he is the ninth best 610 00:45:45,679 --> 00:45:52,639 all around ball striker since the inception of the Strokes gained stat whoa And if 611 00:45:52,679 --> 00:45:54,599 you look at everybody else on that list, it's like they're all Hall of 612 00:45:54,599 --> 00:45:58,480 famers. I mean, he's that good. Like it's you know, it's 613 00:45:58,519 --> 00:46:00,320 Rory, it's Tiger, it's Phil, it's you know, I mean crazy 614 00:46:00,360 --> 00:46:05,360 crazy balls U Sergio. I mean, and then Lucas Glover, you know, 615 00:46:05,599 --> 00:46:09,599 out of nowhere. And so yes, he is an all world ball 616 00:46:09,639 --> 00:46:14,599 striker and has been for many, many years, and then all of a 617 00:46:14,639 --> 00:46:19,239 sudden he could put two in. All the difference, you know, And 618 00:46:19,519 --> 00:46:23,360 there's more to putting than starting your putt where you're looking. You know, 619 00:46:24,360 --> 00:46:30,199 there's reading, there's judgments, there's there's there's confidence, there's making decisions, 620 00:46:30,320 --> 00:46:34,480 how are you going to hit this putt? He was doing all that stuff 621 00:46:34,519 --> 00:46:37,280 really well. He just couldn't start the ball online, you know, he 622 00:46:37,280 --> 00:46:42,039 couldn't and uh, and now he can start the ball online because because look 623 00:46:42,960 --> 00:46:45,360 out here at Emerald Valley, there's very few people that could beat me in 624 00:46:45,360 --> 00:46:51,400 a putting contest. But I'm sure there's some listener out there that saw the 625 00:46:51,800 --> 00:46:57,519 stupid ass contest I had with Adham. We'll talk about that time. But 626 00:46:57,559 --> 00:47:00,800 anyway, it's awesome. Point yeah, I'm sure it was awesome. I 627 00:47:00,800 --> 00:47:07,360 did not find it as awesome. But so when I come to visit you 628 00:47:07,400 --> 00:47:12,079 man, we ain't playing you just no, just we're just gonna just look 629 00:47:12,119 --> 00:47:14,079 at your factory and that I'm gonna leave. I don't won't play it. 630 00:47:14,199 --> 00:47:16,360 You're gonna beat the crap out of me. So point being when I go 631 00:47:16,519 --> 00:47:21,360 travel, you know, and dealing with Bermuda or dealing with an ocean, 632 00:47:21,480 --> 00:47:23,400 or dealing with a mountain effector or something like, I putt fine, but 633 00:47:23,679 --> 00:47:29,280 not exceptionally. Where my skill is is starting a ball online. But there's 634 00:47:29,320 --> 00:47:30,960 so much more to putting than just that and that's where, you know, 635 00:47:31,039 --> 00:47:35,519 while I'm so happy that we were, you know, had any involvement in 636 00:47:35,599 --> 00:47:43,239 Lucas's you know, recent success, it ain't just because of the putter. 637 00:47:43,280 --> 00:47:46,119 The putter helped him start the ball online, but the rest of the stuff 638 00:47:46,159 --> 00:47:51,400 he was already doing pretty damn well. Okay, all right, so tell 639 00:47:51,440 --> 00:47:57,559 me how he discovered how it ended up in his bag? What was the 640 00:47:57,599 --> 00:48:01,119 story? Yeah, so, actually, you know, we were just talking 641 00:48:01,119 --> 00:48:05,760 about facts and facts works with him a little bit here and there, and 642 00:48:05,800 --> 00:48:08,079 they tried a bunch of stuff, and and he's a great guy to work 643 00:48:08,119 --> 00:48:15,559 with. Brad's you know, kind of the anti teacher. He's Brad spends 644 00:48:15,599 --> 00:48:21,960 more time learning than any teacher I've ever met, and and so kind of 645 00:48:22,000 --> 00:48:24,119 with his students and the guys that he works with, Rory and a handful 646 00:48:24,159 --> 00:48:30,079 of others, Like the lessons aren't lessons, they're more kind of structured discovery. 647 00:48:31,559 --> 00:48:35,000 You know. Brad doesn't claim to have the answers and to know how 648 00:48:35,039 --> 00:48:37,559 everybody should putt in the best way for them to hold it or whatever, 649 00:48:37,400 --> 00:48:40,639 but he's really good at sorting through with the player kind of what's going to 650 00:48:40,639 --> 00:48:44,679 work. Unfortunately, with Lucas. They had arrived at nothing much was working, 651 00:48:45,320 --> 00:48:47,880 and they tried a bunch and you know, I'm sure you've heard of 652 00:48:47,920 --> 00:48:51,039 the interviews, Lucas said, you know, my two options were either I 653 00:48:51,079 --> 00:48:54,079 was going to go room or I was going to start putting left handed and 654 00:48:55,039 --> 00:48:59,599 just to just to have a blank slate of you know, no no scar 655 00:48:59,639 --> 00:49:02,519 tissue and all this stuff Brad had asked him, or Brad had suggested the 656 00:49:02,519 --> 00:49:07,079 broom. And then Lucas, on his own volition, went up to our 657 00:49:07,119 --> 00:49:09,440 tour Repelly in Bedford, who, by the way, would be a fun 658 00:49:09,480 --> 00:49:12,639 guest for you to have on on here some time. I can connect you 659 00:49:12,679 --> 00:49:15,880 with him. He went up to Liam and just said, you know, 660 00:49:15,920 --> 00:49:19,639 I'm about the same build as Adam. Just make me the exact same putter 661 00:49:19,679 --> 00:49:23,679 as him. Unbeknown to Lucas, Liam did not do exactly that. You 662 00:49:23,719 --> 00:49:29,239 know, he's a he's an incredibly talented fitter and new to make it slightly 663 00:49:29,280 --> 00:49:31,159 different than the one that you know Adam uses. Adams has you know, 664 00:49:31,239 --> 00:49:37,119 some interesting stuff going on. But but we made it the same length, 665 00:49:38,559 --> 00:49:42,960 similar swing weight and all that. And then you know, as the story 666 00:49:43,000 --> 00:49:45,280 goes, he locked himself in his garage for a couple of weeks, watched 667 00:49:45,280 --> 00:49:49,079 a bunch of videos a langer, watched a bunch of videos Adam Scott and 668 00:49:49,119 --> 00:49:53,039 sort of ended up somewhere in between. From a technique standpoint, he's he's 669 00:49:53,079 --> 00:50:00,079 taken from both and then he's sort of added some of his own flair to 670 00:50:00,599 --> 00:50:06,159 using a broom. And I'll tell you, one of my favorite things about 671 00:50:06,159 --> 00:50:12,039 watching him putt is the timing of from from the time that the putter gets 672 00:50:12,079 --> 00:50:15,039 set behind the ball to the time that the putter gets pulled back. I 673 00:50:15,159 --> 00:50:20,519 bet you is within a you know, two tenths of a second, same 674 00:50:20,599 --> 00:50:22,000 every time. I mean, it's just so regimented. His routine is just 675 00:50:22,039 --> 00:50:27,960 so on point. And uh yeah, I like his little kind of that 676 00:50:28,039 --> 00:50:30,599 right arm extension he does before he puts the hand all the way down the 677 00:50:30,599 --> 00:50:32,280 shaft. He's got quite a bit more extension in the right hand than you'll 678 00:50:32,280 --> 00:50:37,280 see her right arm than you'll see in most brimstickers. But man, is 679 00:50:37,320 --> 00:50:40,119 it working. I mean, and and you know, it's not like these 680 00:50:40,159 --> 00:50:44,800 putts were like limping in either you know, or catching an edge. I 681 00:50:44,840 --> 00:50:47,559 mean, these things were going right in the middle with confidence, yeah, 682 00:50:49,800 --> 00:50:52,679 but yeah, he's had I think we've sent him three total. He's a 683 00:50:52,719 --> 00:50:57,639 pretty pretty low maintenance guy on that that that type of stuff, and one 684 00:50:57,639 --> 00:51:02,239 of them that's nice. Yeah, he's he's actually of the tour players out 685 00:51:02,280 --> 00:51:07,239 there. I've had the least direct contact with him than almost any of the 686 00:51:07,679 --> 00:51:12,840 PGA tour players that it's been all between him and Liam. I've spoken with 687 00:51:13,360 --> 00:51:17,960 his guy, Lucas's guy Mac as an agent manager ish type something something, 688 00:51:19,599 --> 00:51:22,119 great guy, but yeah, I haven't spoken too much with Lucas. I 689 00:51:22,159 --> 00:51:25,920 hear what I hear from from Brad and from Liam about how it's going, 690 00:51:27,000 --> 00:51:30,320 and it's just so fun to watch. H'm just so happy for the guy, 691 00:51:30,360 --> 00:51:35,679 and he's the times I have interacted with him, he is, like 692 00:51:35,800 --> 00:51:37,920 everybody says, I mean, he is truly one of the nice guys out 693 00:51:37,960 --> 00:51:43,840 there. Everybody's rooting for him, and and what a thing. I mean 694 00:51:43,880 --> 00:51:45,079 we all saw it, man, I mean when he won that playoff event, 695 00:51:45,159 --> 00:51:49,719 seeing the family there and the whole thing. I mean, it doesn't 696 00:51:49,719 --> 00:51:52,639 get oh my god. I mean, and we've been really lucky. I 697 00:51:52,679 --> 00:52:01,440 mean almost like watching the rom com on on a plane totally isn't about airplanes. 698 00:52:01,440 --> 00:52:06,639 It makes me cry when I watch it. Yeah, time, and 699 00:52:06,639 --> 00:52:09,800 we've been really I mean most of all of our we have we have like 700 00:52:12,039 --> 00:52:16,719 notably nice guys coming out and trying our stuff. We have a really really 701 00:52:16,760 --> 00:52:22,679 good stable of very very good humans that are so nice to us, and 702 00:52:22,679 --> 00:52:25,639 and we did the best we can to return the favor. You're just living 703 00:52:25,719 --> 00:52:30,679 the dream, dude. So Lucas is not the only tour player on any 704 00:52:30,800 --> 00:52:36,639 level. I mean, there's multiple levels of professional golf everywhere. Are Yeah, 705 00:52:36,679 --> 00:52:40,480 and the putter is catching fire. Oh, it's absolutely catching fire. 706 00:52:40,519 --> 00:52:47,760 I mean, and and broomsticks are catching fire too, and so yeah, 707 00:52:47,800 --> 00:52:52,280 the tour Tour department was not super thrilled at the idea that it was a 708 00:52:52,280 --> 00:52:54,239 a broomstick that won, because those things are quite a bit trickier to build 709 00:52:54,280 --> 00:52:58,119 than than the conventional ones. And all of a sudden, everybody's like, 710 00:52:58,360 --> 00:53:00,639 maybe I should dry a broom And yeah, there's a lot of a lot 711 00:53:00,679 --> 00:53:06,360 of lab broomstick sitting under the basement nervous because the USGAPGA. It's like, 712 00:53:06,400 --> 00:53:08,079 well it's going so well, we've got to ban them from the door, 713 00:53:08,320 --> 00:53:12,039 right, It's like we can't use those anymore. Got to get rid of 714 00:53:12,039 --> 00:53:14,159 the rooves, got to get rid of the brooms, got to get you 715 00:53:14,199 --> 00:53:15,440 know, it's like, come on, guys, Yeah, I'll leave that 716 00:53:15,480 --> 00:53:19,960 to them to sort through. But in the meantime, broomsticking is a phenomenal 717 00:53:20,000 --> 00:53:24,199 way to put really, Oh, it's awesome. It's I mean, you 718 00:53:24,199 --> 00:53:30,679 can make a very strong argument that from a strictly biomechanics standpoint, it's a 719 00:53:30,679 --> 00:53:35,559 better way to put. I mean, there's no other precise motion that we 720 00:53:35,599 --> 00:53:39,400 make with two hands. There just isn't. Yeah, and broomsticking is basically 721 00:53:39,400 --> 00:53:44,920 a one handed motion. You're basically just holding the top near your chin, 722 00:53:45,079 --> 00:53:47,679 right, but we're not touching yourself with it, right, right, and 723 00:53:49,000 --> 00:53:53,079 so you're just using the one hand exactly. I'd never used one before until 724 00:53:53,079 --> 00:53:59,679 we started prototyping in for Adam, and anybody around here will tell you that 725 00:53:59,679 --> 00:54:02,519 what you know ensued for the next six months with some of the finest putting 726 00:54:02,519 --> 00:54:06,199 anywhere in the world. I was awesome with that thing. Then I found 727 00:54:06,239 --> 00:54:09,320 out I was cheating. I didn't know I was playing with I was playing 728 00:54:09,320 --> 00:54:14,159 with Craig Winter from the USGA. And we're through like twelve or thirteen holes 729 00:54:14,199 --> 00:54:15,880 and he's like, you know, you're anchoring, right, I'm like, 730 00:54:15,199 --> 00:54:17,880 maybeing, I'm not anchoring, And like my whole thing when I made my 731 00:54:17,960 --> 00:54:22,039 technique was like every broomsticker i'd ever seen at some point took some crap for 732 00:54:22,320 --> 00:54:25,079 broomstick you know, for anchoring. You know, they're like and you see 733 00:54:25,079 --> 00:54:29,719 it online. Everybody thinks Adam or Bernhard like that they're actually anchoring, which 734 00:54:29,760 --> 00:54:32,039 is insane that they think that these guys would actually go out there and cheat 735 00:54:32,039 --> 00:54:36,480 and that their competitors would let them. Anyway, I'm like, I'm going 736 00:54:36,559 --> 00:54:38,320 to make sure that nobody ever thinks I'm anchoring. So I've got my hand, 737 00:54:38,440 --> 00:54:42,559 you know, fully six inches away from my chest, and I was 738 00:54:42,599 --> 00:54:46,280 potting like this and doing it like that, and I didn't move my shoulders 739 00:54:46,360 --> 00:54:50,559 much. It was mostly just kind of you know, up up there. 740 00:54:51,119 --> 00:54:54,039 And Craig comes up to me. He sticks his hand right there. He 741 00:54:54,079 --> 00:55:00,960 goes like that, like your forearm was up against just and that's illegal. 742 00:55:04,039 --> 00:55:07,360 I had no idea if your forearm below the if anything below the elbow is 743 00:55:07,400 --> 00:55:10,559 touching your body or fixed to your body before you take the putter back, 744 00:55:10,599 --> 00:55:15,280 and says there, that's anchoring. Oh, I was so mad. I 745 00:55:15,480 --> 00:55:22,960 was so mad. And Craig's a good guy. I've known him a long 746 00:55:22,000 --> 00:55:27,480 time. He grew up around here and you know, good player, played 747 00:55:27,480 --> 00:55:29,480 in some OJA events, then he worked for the OGA, and then he 748 00:55:29,519 --> 00:55:30,320 got up into the us J. Now he's one of the big wigs. 749 00:55:30,320 --> 00:55:32,840 He's one of the guys you know on TV and the broadcast and stuff. 750 00:55:32,880 --> 00:55:38,679 And I was like, man, they whiffed so hard on that decision. 751 00:55:39,159 --> 00:55:43,039 And then he comes up He's like, you mean, we with so hard, 752 00:55:43,320 --> 00:55:47,320 Like, oh, Craig, I would like to apologize very much. 753 00:55:47,360 --> 00:55:50,719 Appreciate you and the work that you do for the U. S g A. 754 00:55:51,400 --> 00:55:54,039 But yeah, I was mad. But yeah, so yeah, you 755 00:55:54,079 --> 00:55:58,079 can't anchor it. But even without anchoring it, I've since you know, 756 00:55:58,119 --> 00:56:01,039 developed a new technique. Adam I would tell you, you know, unequivocally, 757 00:56:01,039 --> 00:56:07,880 he puts better without it anchored. And Brett Rumford is another guys you 758 00:56:07,920 --> 00:56:12,800 know, major guru out there in the world who you know, thinks that 759 00:56:12,599 --> 00:56:15,559 the technique. That's why that left arm. If you're a right hand and 760 00:56:15,559 --> 00:56:19,400 potter, you've got to get that left elbow way out there I mean or 761 00:56:19,440 --> 00:56:22,440 not. I mean look like Lucas isn't fully at ninety the way that Adam 762 00:56:22,559 --> 00:56:25,119 is, you know, with it fully at the target. I'm certainly not. 763 00:56:25,199 --> 00:56:28,599 I get it as close to my ribs as I can without it touching 764 00:56:28,639 --> 00:56:35,599 them, just because as soon as I as soon as I start, you 765 00:56:35,599 --> 00:56:37,280 know, kind of pointing it at the target, all of a sudden, 766 00:56:37,280 --> 00:56:39,920 there's tension up here. I like everything as relaxed as I can so that 767 00:56:39,960 --> 00:56:44,840 I just can't feel like I'm shooting free throws with the with the potter. 768 00:56:44,880 --> 00:56:47,880 But broomsticking is a phenomenal way to put a lot of pros are trying it 769 00:56:47,960 --> 00:56:51,800 now. In fact, I think at some of the events there was more 770 00:56:51,840 --> 00:56:55,760 brooms in play now than there was even pre anchor ban. And you know, 771 00:56:57,039 --> 00:57:00,159 for as much credit as Lucas is getting for that, all of them 772 00:57:00,239 --> 00:57:02,800 talk about Adam. I mean, Adam's one of the finest putters on the 773 00:57:02,840 --> 00:57:07,599 planet and has been for a pretty long time. Like he you know, 774 00:57:07,679 --> 00:57:09,639 people have this he missed all those putts in you know, the British in 775 00:57:09,800 --> 00:57:13,840 twenty ten or whatever it was, and that's kind of what is in people's 776 00:57:13,920 --> 00:57:15,920 minds about him, you know, not being so competent with the putting, 777 00:57:16,320 --> 00:57:19,480 and all they need to do is take forty seconds to go look at his 778 00:57:19,519 --> 00:57:22,239 stats and you'll see he is absolutely one of the best. And while the 779 00:57:22,280 --> 00:57:24,719 viewers may not know that, the pros know it. They all know and 780 00:57:24,760 --> 00:57:29,679 respect his putting very very much. And so he's definitely had a big influence 781 00:57:29,679 --> 00:57:34,440 on the whole broom resurgence. And then he was the one that got Camillo 782 00:57:34,480 --> 00:57:37,079 into it. You know, Camilla is not using a broom, but he 783 00:57:37,119 --> 00:57:38,599 was the one that got Camillo into, you know, being interested in the 784 00:57:38,639 --> 00:57:45,119 technology. So yeah, he's been a he's been a wonderful advocate for us. 785 00:57:45,480 --> 00:57:49,320 That's awesome, that's awesome. All right, listen, let's just take 786 00:57:49,360 --> 00:57:52,599 one more break because we have so much more to discuss, especially what's coming 787 00:57:52,719 --> 00:58:01,280 up next at lab Golf. So let's go down the product line. Because 788 00:58:01,280 --> 00:58:05,880 when we first started talking years ago, there was a putter. Ah, 789 00:58:07,039 --> 00:58:12,119 there were two. Actually yeah, you had one blade and the DF two 790 00:58:12,159 --> 00:58:16,119 point one. But now and the mess is really because it's prettier, it's 791 00:58:16,239 --> 00:58:22,000 more, you know, it has a more acceptable look to it. I 792 00:58:22,039 --> 00:58:24,400 don't care about that, But what's going on? What do you get? 793 00:58:25,239 --> 00:58:28,840 What product line you got going now, tell me about it. Yeah, 794 00:58:28,840 --> 00:58:30,679 I mean it's it's it's so cool. You know, I mentioned kind of 795 00:58:30,719 --> 00:58:36,440 the ever growing staff. You know, one of the huge additions is a 796 00:58:37,239 --> 00:58:43,360 much more robust R and D and product development team. And so, you 797 00:58:43,400 --> 00:58:45,519 know, it used to be that we had it was so light. It 798 00:58:45,599 --> 00:58:50,199 was basically me and this guy, Kevin Martin were the only ones really working 799 00:58:50,199 --> 00:58:54,039 at developing new product. And we had and we hired a designer too for 800 00:58:54,079 --> 00:58:59,800 the me as a cosmetic designer. And you know, it took so much 801 00:58:59,800 --> 00:59:02,760 work just to get that one putter to the finish line that there certainly wasn't 802 00:59:02,800 --> 00:59:06,280 time to be, you know, working on other products. Now, you 803 00:59:06,320 --> 00:59:08,840 know, we have the luxury of like prototyping putters that might never make it 804 00:59:08,880 --> 00:59:14,039 to market, you know that, which is super fun and you know, 805 00:59:14,119 --> 00:59:19,320 and and and it makes it so that we can truly offer the best products 806 00:59:19,360 --> 00:59:24,480 to the consumer. You know that we're not just stuck into you know, 807 00:59:24,719 --> 00:59:28,480 one at a time kind of thing. We've so, yeah, we've got 808 00:59:28,519 --> 00:59:32,480 some stuff coming down the pipe. I'm a huge fan of continuous engineering, 809 00:59:34,639 --> 00:59:39,280 so you don't always get it right. You know, we've watched it with 810 00:59:39,840 --> 00:59:45,679 Spider is a great example, where the original Spider Wash, then they got 811 00:59:45,719 --> 00:59:49,599 the Spider Tour, which was Gangbusters. Everybody loved it. It was a 812 00:59:49,639 --> 00:59:54,800 beautiful thing. And then you know, then it became the Spider Ax and 813 00:59:54,840 --> 01:00:00,039 there was like meh, and you know, but then they they went to 814 01:00:00,440 --> 01:00:04,280 the whatever that batman looking thing that you know now is kind of back. 815 01:00:04,360 --> 01:00:07,920 People really really liking that, and then they reintroduced the tour because they you 816 01:00:07,920 --> 01:00:12,599 know, that was the one that that worked. I love that process of 817 01:00:12,639 --> 01:00:15,920 taking a product and trying to figure out how you can make it better. 818 01:00:15,840 --> 01:00:20,519 I really do enjoy that. At the same time, I'm pretty conservative about 819 01:00:20,519 --> 01:00:23,000 what ultimately ends up on the shelves. In that regard, it has to 820 01:00:23,079 --> 01:00:29,039 actually be better, not just different. If we're going to do some continuous 821 01:00:29,039 --> 01:00:32,559 engineering on existing models, so there won't be a mes too until it's better. 822 01:00:34,559 --> 01:00:39,960 There won't be a link to until it's better, and you know, 823 01:00:40,079 --> 01:00:45,440 and then as far as new models are concerned, we've got some stuff, 824 01:00:45,480 --> 01:00:52,239 we've got some stuff work, and we're gonna be releasing one. I will 825 01:00:52,239 --> 01:00:54,559 say that over the course of the last six years that I have been involved, 826 01:00:55,760 --> 01:01:02,280 the two biggest complaints that I hear picularly around the directed force, can 827 01:01:02,320 --> 01:01:07,679 you just make it a little smaller? And the other one is it has 828 01:01:07,719 --> 01:01:13,360 to have a ball scoop. And I will say that what we are releasing 829 01:01:13,360 --> 01:01:17,920 in January addresses those two concerns, folks. If the ball's in the hole, 830 01:01:19,360 --> 01:01:22,079 That's what I always say. I'm just I'm too tired of saying that. 831 01:01:22,159 --> 01:01:24,239 Now I'm too tired like that, I've typed out. We you know, 832 01:01:24,360 --> 01:01:27,639 my smart ass response is, you know, I'm sorry, but we 833 01:01:27,679 --> 01:01:30,559 engineer our putters to actually make the putt versus leave the ball right next to 834 01:01:30,599 --> 01:01:34,800 the hole. And yeah, you're close enough. It's good, You're good. 835 01:01:34,920 --> 01:01:36,760 I've always said that so many times. So one of my we were 836 01:01:36,760 --> 01:01:40,719 talking about this this morning. You know, we're getting into the storytelling and 837 01:01:40,760 --> 01:01:45,000 marketing campaign and the new putters and stuff, and we were talking about the 838 01:01:45,000 --> 01:01:52,039 ball scoop. And I mean, I can't stand people's obsessions with ball scoops. 839 01:01:52,880 --> 01:01:54,119 And I always just point out, a, yes, the putter's designed 840 01:01:54,119 --> 01:01:57,639 to make putts not leave it right next to the hole. Be the two 841 01:01:57,679 --> 01:02:01,159 best putters selling putters of all time are now this and the two ball, 842 01:02:01,320 --> 01:02:06,000 neither of which have ball skips, get off of it and go get one 843 01:02:06,039 --> 01:02:08,400 of those suction cups in your grips. Anyway, to their credit, we 844 01:02:08,519 --> 01:02:16,400 designed, uh designed a very there. There's there's there's a way of picking 845 01:02:16,440 --> 01:02:20,960 up a ball. Well whatever, I'll just get right into it. You've 846 01:02:20,960 --> 01:02:23,199 see the couple of putters that have the hole, you know in the back. 847 01:02:23,280 --> 01:02:24,760 All you got to do is just touch it on the ball and it 848 01:02:24,760 --> 01:02:28,719 picks it up like you know, ping made one, Biomech makes one. 849 01:02:30,480 --> 01:02:32,719 We're doing one of those on the back of this putter. And and I 850 01:02:34,679 --> 01:02:43,039 was so vehemently opposed to balls, and I cannot lie. I absolutely love 851 01:02:43,159 --> 01:02:49,559 this thing. And this is part of which putter is this going to be 852 01:02:49,639 --> 01:02:54,599 on. It is going to be I'm trying to figure out what is appropriate 853 01:02:54,639 --> 01:02:58,000 and is not appropriate. I don't think it really matters. We're making a 854 01:02:58,079 --> 01:03:02,039 d F three, so uh yeah, it's a directive for us three. 855 01:03:02,079 --> 01:03:08,119 It's been in the works about eighteen months. The final drawings were approved and 856 01:03:10,760 --> 01:03:15,920 it's happening. So the ball section cup with a ball, there's there's there's 857 01:03:16,079 --> 01:03:20,760 fifteen different options on how to scoop a ball. We have. It's like 858 01:03:21,159 --> 01:03:23,400 it's like an inspector gadget. You hit a button and you know, in 859 01:03:23,480 --> 01:03:29,199 a little like you know, claw comes out like the ones in the No, 860 01:03:30,239 --> 01:03:32,920 it's got a it's got one of those Scoop the ball with my d 861 01:03:34,039 --> 01:03:37,000 F to the DF takes it just takes a little bit of talent. You 862 01:03:37,039 --> 01:03:43,840 can do it the mess there's no there's no chance to pick right. No, 863 01:03:44,000 --> 01:03:45,800 you can't do with the MEZ. But yes, we will have a 864 01:03:45,840 --> 01:03:51,840 d F three. It is meant to compliment. Yes, you can corral 865 01:03:51,880 --> 01:03:57,199 it with the MEZ. That's about it. But uh, this is meant 866 01:03:57,239 --> 01:04:00,159 to complement the rest of the product line. It does not render ring any 867 01:04:00,159 --> 01:04:11,679 of the existing ones obsolete in any way. It's uh, strictly technologically speaking, 868 01:04:13,000 --> 01:04:16,079 the DF is and probably will remain the best putter on the planet. 869 01:04:17,840 --> 01:04:20,719 Just the sheer size, the shaping, the way that everything kind of sets 870 01:04:20,800 --> 01:04:27,880 up with that thing. It'll never be taken out of our product line. 871 01:04:28,280 --> 01:04:30,760 And it's the most forgiving. The technology is the most obvious with it. 872 01:04:32,000 --> 01:04:39,400 This one's as close as we can get to that same kind of stability and 873 01:04:39,400 --> 01:04:43,639 forgiveness and everything. While you know, putting it in a package that you 874 01:04:43,639 --> 01:04:49,239 know is more on par with conventional putter size. So is the head smaller 875 01:04:49,239 --> 01:04:54,159 than the DF two point one? It is? Okay? And is it 876 01:04:54,400 --> 01:04:59,039 the same weight distribution? Is that how that works? What do you mean 877 01:04:59,079 --> 01:05:02,159 by weight distribution? Well, the weight of you know, when I let 878 01:05:02,199 --> 01:05:04,480 people who you know, like, what is that thing? I said, 879 01:05:04,519 --> 01:05:06,719 oh, here, take a couple of strokes, and they're like, whoa, 880 01:05:06,760 --> 01:05:12,400 it's a lot lighter than I thought it was. Totally yeah, it's 881 01:05:12,559 --> 01:05:15,480 yeah. The gram waiting, I you know, varies a little bit from 882 01:05:15,480 --> 01:05:19,760 model to model. What's what's interesting about what people notice when they pick up 883 01:05:19,760 --> 01:05:25,760 the DF is so the brain registers torque as weight, and so when you 884 01:05:25,840 --> 01:05:29,760 remove the torque, the putter actually feels lighter than it really is. Then 885 01:05:29,800 --> 01:05:32,960 when you add the visual of like you know, you're looking at at a 886 01:05:33,079 --> 01:05:35,400 you know, an anvil at the end of the stick. You know, 887 01:05:35,480 --> 01:05:39,199 it looks like your brain's telling you this thing is going to be heavy. 888 01:05:40,800 --> 01:05:44,440 The experience they've had with torquing putters makes them makes the brain think it's going 889 01:05:44,480 --> 01:05:46,480 to be heavy, and then you pick it up and the gram Waitings are 890 01:05:46,719 --> 01:05:50,199 slightly heavier than conventional putters, but not much. But the only reason we 891 01:05:50,239 --> 01:05:54,199 make it heavier is because of you know what I was just explaining, where 892 01:05:54,599 --> 01:05:57,719 with the absence of torque the putter, you know, it first tends to 893 01:05:57,800 --> 01:06:01,440 kind of disappear on some folks, so you know it takes a minute and 894 01:06:01,800 --> 01:06:03,960 to get used to it. Yeah, it'll it'll be right on par with 895 01:06:04,039 --> 01:06:08,519 you know, swing waiting and static waiting of the other models that we offer. 896 01:06:09,639 --> 01:06:14,440 Awesome is Bill Pressey still involved in this? So he designed the two 897 01:06:14,480 --> 01:06:18,480 point one, right, He absolutely designed the two point one and you know 898 01:06:18,599 --> 01:06:26,320 we're pals and so absolutely as we design a he lends his opinions here and 899 01:06:26,360 --> 01:06:30,960 there on it. We've taken plenty of it to heart. Great Awesome, 900 01:06:31,000 --> 01:06:34,719 Sam, I'm so glad we finally got to catch up. It's been a 901 01:06:34,760 --> 01:06:40,039 long time and I've just been waiting patiently, and I thought, what better 902 01:06:40,119 --> 01:06:44,679 time than right before the holiday season to get you on the show, because 903 01:06:44,880 --> 01:06:50,719 people look at folks, you're spending too much money on drivers, and you 904 01:06:50,920 --> 01:06:59,000 use it maybe twelve times around maybe right, and you're using your potter more 905 01:06:59,000 --> 01:07:02,760 than anything twice me if you have a quick second for me to speak to 906 01:07:02,760 --> 01:07:08,760 that, please Okay, So first I want to appreciate everybody that goes on 907 01:07:08,760 --> 01:07:13,280 our different advertisements and says what you're saying, you know, because invariably every 908 01:07:13,280 --> 01:07:15,679 single ad we have, half of the comments are holy crap, that's way 909 01:07:15,719 --> 01:07:19,400 too expensive. Then right under that holy crap is way too expensive is some 910 01:07:19,400 --> 01:07:24,480 guy saying you spent how many how many? How many times do you spend 911 01:07:24,480 --> 01:07:28,039 six hundred dollars on a driver in the last five years, and you use 912 01:07:28,079 --> 01:07:30,920 that ten to twelve times around and your putter, you know you're using, 913 01:07:31,119 --> 01:07:33,719 you know, between twenty eight and thirty six times. Why wouldn't you invest 914 01:07:33,760 --> 01:07:40,440 the money to the consumer's credit. The reason is is because for the last 915 01:07:40,480 --> 01:07:45,519 sixty years, you're not buying better, you're just buying different. And with 916 01:07:45,639 --> 01:07:47,840 drivers, that wasn't the case for a very long time. With drivers, 917 01:07:48,000 --> 01:07:50,880 you were buying better. You could go to the store with your driver, 918 01:07:51,239 --> 01:07:54,639 jump on a launch monitor and see that the one that you're about to buy 919 01:07:54,679 --> 01:07:58,480 goes ten yards further. Therefore, empirically, you're spending money on something that, 920 01:07:58,519 --> 01:08:02,199 in theory should help you improve game with putting, it generally just doesn't 921 01:08:02,199 --> 01:08:05,440 happen. I don't care how many putter fittings you've been to how many different 922 01:08:05,480 --> 01:08:10,199 suggestions you've made, how many different things you've tried, how many different grips, 923 01:08:10,199 --> 01:08:14,239 how many different everything's. Ultimately, torque is the thing that has made 924 01:08:14,280 --> 01:08:16,359 it difficult for us to put and so it's very hard for the consumer to 925 01:08:16,399 --> 01:08:19,560 accept that, in the realm of putting with this specific instrument, that they're 926 01:08:19,600 --> 01:08:25,680 actually buying better. And I just want to say that in this particular case, 927 01:08:26,159 --> 01:08:29,680 you really are. You're really buying something better that is giving you a 928 01:08:29,800 --> 01:08:33,880 legitimate opportunity to take a few shots off your game. And it's real. 929 01:08:34,760 --> 01:08:38,560 Now. You can see on the TV that it's real, you can see 930 01:08:38,560 --> 01:08:41,960 with your buddies that it's real. You can walk into a superstore or find 931 01:08:41,960 --> 01:08:44,640 out that it's real. But it's very, very real, and it's worth 932 01:08:44,640 --> 01:08:49,239 the cash, I promise. So this is our final episode of twenty twenty 933 01:08:49,279 --> 01:08:56,319 three, which completes our eighteenth full year of weekly episodes. Next up, 934 01:08:56,359 --> 01:09:00,479 we're going to kick off our nineteenth year and continue our holiday shopping guide to 935 01:09:00,560 --> 01:09:06,239 meet one of the master fitters from PXG, talking about their latest line of 936 01:09:06,279 --> 01:09:14,640 clubs and drivers, but emphasizing why all golfers of all levels really need to 937 01:09:14,680 --> 01:09:17,239 be fitted to get the most out of every club in your bag when you're 938 01:09:17,239 --> 01:09:23,560 ready to make a change, or if you're just getting started. And it 939 01:09:23,720 --> 01:09:28,560 was a huge surprise to me. We learned that there's actually an expiration date 940 01:09:28,640 --> 01:09:32,960 on the effectiveness of your irons. So I guess milk isn't the only thing 941 01:09:33,000 --> 01:09:36,640 that goes bad over time. So you know, if you're just getting started 942 01:09:36,680 --> 01:09:41,000 with golf and you're thinking I don't want to get fitted yet, wait till 943 01:09:41,039 --> 01:09:45,239 my swing starts to get grooved in. Listen to this episode next week and 944 01:09:45,279 --> 01:09:49,720 you'll learn why that's really not helping you. Now. Last time, I 945 01:09:49,760 --> 01:09:56,840 shared with you that I've recently been diagnosed with tennis elbow carpal tunnel syndrome a 946 01:09:56,920 --> 01:10:00,600 pinch nerve, and the doctor threw in that I probably have arthritis because I'm 947 01:10:00,640 --> 01:10:05,760 in my late sixties. And now let me share with you that my biggest 948 01:10:05,800 --> 01:10:13,279 Christmas gift this year was another bout with covid A. Now the tennis elbow 949 01:10:13,359 --> 01:10:17,920 is giving me the most problem, so I'm taking time away from swinging a 950 01:10:17,960 --> 01:10:23,520 golf club for at least six weeks and possibly even longer if the pain doesn't 951 01:10:23,520 --> 01:10:27,920 subside soon. Once the pain is gone. I do realize that i still 952 01:10:27,960 --> 01:10:30,720 need time to heal, but I'm pretty excited about some golf I've got planned 953 01:10:30,760 --> 01:10:34,039 this spring, so I'm going to do everything i can to be a really 954 01:10:34,039 --> 01:10:39,880 good patient. I want to welcome our newest Golf Smarter Ambassador, Paul Blotti 955 01:10:39,960 --> 01:10:44,560 of Millsborough, Delaware. Paul recorded this week's show opening on his phone and 956 01:10:44,600 --> 01:10:48,399 then emailed me the file. He's also receiving a free link to Tony Manzoni's 957 01:10:48,479 --> 01:10:54,199 video of the Lost Fundamental. I invite you to become a Golf Smarter Ambassador 958 01:10:54,239 --> 01:10:59,239 with the incentive of getting a choice of three great gifts for your effort of 959 01:10:59,399 --> 01:11:03,760 telling us where you're from and where you play. Along with Tony Manzoni's video 960 01:11:03,800 --> 01:11:10,119 of the Loss Fundamental, there's a glove and glove storage compartment from redroostergolf dot 961 01:11:10,159 --> 01:11:15,279 com, and we announced last week that we have a new third option for 962 01:11:15,399 --> 01:11:19,159 you to choose. That is an eight pack of flight pathgolf tees. Based 963 01:11:19,199 --> 01:11:23,600 on my personal use, I wouldn't be surprised if an eight pack of tees 964 01:11:24,439 --> 01:11:30,039 last a full year. I'm telling you they're so sturdy, they really are, 965 01:11:30,159 --> 01:11:34,399 and they help my drives. Learn more at flightpathgolf dot com. Flightpathgolf 966 01:11:34,439 --> 01:11:40,800 Tees a tee above all, so here's your chance to get them for free. 967 01:11:41,319 --> 01:11:45,319 Just write directly to me and I'll send you a simple instructions on how 968 01:11:45,319 --> 01:11:49,439 to record an episode opening that takes maybe a minute. Check out today's show 969 01:11:49,439 --> 01:11:54,279 notes to find links about each gift that you have to choose from. To 970 01:11:54,279 --> 01:11:59,239 see and hear the most compelling and helpful short tips and insights of our podcast 971 01:11:59,319 --> 01:12:03,920 interviews from both golf Smarter and golf Smarter mulligans. Please follow us on social 972 01:12:04,159 --> 01:12:09,720 at golf Smarter on YouTube, TikTok, Facebook, Instagram, LinkedIn x for 973 01:12:09,840 --> 01:12:14,920 Millano, Twitter, and for our ongoing posts and videos and articles that are 974 01:12:14,920 --> 01:12:18,520 posted five times each week. If you have any questions, comments, suggestions 975 01:12:18,520 --> 01:12:24,560 for upcoming episodes, or want to join our list of golf Smarter Ambassadors who've 976 01:12:24,600 --> 01:12:29,920 received a free gift, write to golf Smarter podcast at gmail dot com or 977 01:12:30,000 --> 01:12:34,439 click on the Heyfred button when you visit golfsmarter dot com