1 00:00:00,080 --> 00:00:04,040 Confidence is something you can only build by doing. And when you start to 2 00:00:04,080 --> 00:00:07,759 take action and you start to realize, hey, I can figure this out 3 00:00:08,039 --> 00:00:13,039 as I take that action, that is where you start to build confidence in 4 00:00:13,080 --> 00:00:16,719 yourself. You know, oh, I've got this. When you start showing 5 00:00:16,800 --> 00:00:22,239 up and sharing your expertise online, that is how you become confident in showing 6 00:00:22,320 --> 00:00:27,359 up. Welcome to Imperfect Action. I'm Steph Taylor. For years, I 7 00:00:27,440 --> 00:00:31,160 read all the books, downloaded all the freebies, and did all the courses, 8 00:00:31,960 --> 00:00:35,840 but it wasn't until I started taking imperfect action that my business had its 9 00:00:35,840 --> 00:00:41,840 first million dollars yere. Imperfect action is about doing things before you're ready, 10 00:00:42,079 --> 00:00:47,799 prioritizing consistent action over perfect action, and moving forward even when you're not sure 11 00:00:47,960 --> 00:00:51,920 you're doing it right. On this show, you can expect mindset advice, 12 00:00:52,119 --> 00:00:56,600 actionable marketing tips and strategies to build a business that brings you more profit, 13 00:00:57,000 --> 00:01:02,280 more freedom, and even more joy. You want the list to get my 14 00:01:02,359 --> 00:01:06,239 daily businesses. Every day, I'll send you a bite sized prompt designed to 15 00:01:06,280 --> 00:01:10,359 help you grow your business in a more intentional way. Sign up at Steph 16 00:01:10,400 --> 00:01:14,120 Taylor dot Co, forward slash DBB, or at the link in the show 17 00:01:14,200 --> 00:01:19,719 notes, Hey, welcome back to in Perfect Action this episode seven hundred and 18 00:01:19,840 --> 00:01:26,840 twenty one. Five quick tips for building your confidence and expertise as an online 19 00:01:26,879 --> 00:01:33,120 business owner. I know that showing up and owning your expertise can be really 20 00:01:33,319 --> 00:01:40,159 tough when you are surrounded by other people in the online business world who probably 21 00:01:40,239 --> 00:01:45,239 feel like they are, you know, more experty experts than you are, 22 00:01:45,799 --> 00:01:49,319 and especially in your own industry if you're a little bit newer, or maybe 23 00:01:49,359 --> 00:01:55,159 you are only just stepping out into doing this as your main gig as your 24 00:01:55,200 --> 00:01:59,879 business, then comparing yourself to other people who feel like more of an x 25 00:02:00,079 --> 00:02:05,159 but can really start to hold you back and stop you from showing up and 26 00:02:05,280 --> 00:02:09,719 owning that expertise and being confident in what you have to offer. Now, 27 00:02:09,800 --> 00:02:14,080 there will always be somebody who knows more than you do. And if you 28 00:02:14,199 --> 00:02:20,360 are waiting around until you know enough before you launch that course, start your 29 00:02:20,360 --> 00:02:23,199 podcast, decide to go all in on your business whatever it is that you 30 00:02:23,280 --> 00:02:28,439 are waiting for, you're going to be waiting a really long time. So 31 00:02:28,479 --> 00:02:31,520 today I'm going to share a couple of little tips that can help you to 32 00:02:32,080 --> 00:02:38,520 step into that online business owner that you are step into owning that expertise and 33 00:02:38,800 --> 00:02:44,960 feel confident in showing up with your knowledge and your expertise online. So tip 34 00:02:45,039 --> 00:02:49,599 number one, take imperfect action and in case you hadn't realized it, by 35 00:02:49,599 --> 00:02:53,439 the name of this show, I am a big fan of taking imperfect action 36 00:02:53,680 --> 00:03:00,120 towards the things that we want to achieve. Imperfect action means doing that scary 37 00:03:00,159 --> 00:03:05,199 thing before you are ready and just trusting that you will figure it out as 38 00:03:05,240 --> 00:03:08,319 you go along the way. It's like jumping out of the plane and building 39 00:03:08,319 --> 00:03:14,000 your parachute on the way down. When you jump, suddenly you can't go 40 00:03:14,159 --> 00:03:16,919 back. You're like, oh, now I have to do something, and 41 00:03:17,159 --> 00:03:22,919 you switch from thinking oh, should I do this? Can I do this? 42 00:03:23,400 --> 00:03:25,439 To suddenly being like, oh, how do I do this? It's 43 00:03:25,439 --> 00:03:28,240 not like oh, can I jump out of the plane. It's like, 44 00:03:28,240 --> 00:03:30,280 cool, now I'm out of the plane. How do I build my parachute? 45 00:03:30,280 --> 00:03:32,560 How do I make this happen? And you will figure it out, 46 00:03:34,439 --> 00:03:37,879 but it requires a little bit of trust. When you have that skin in 47 00:03:37,919 --> 00:03:42,840 the game, it stops being maybe I will do this, Maybe I can 48 00:03:42,879 --> 00:03:46,319 do this one day, I will do this, to suddenly, how can 49 00:03:46,360 --> 00:03:50,120 I make this happen, and that's a really awesome place to be. It 50 00:03:50,159 --> 00:03:55,360 also means adopting a mindset of curiosity, of experimentation. What will happen if 51 00:03:55,400 --> 00:04:00,879 I try this? If I step out there and I share this piece of 52 00:04:00,120 --> 00:04:04,120 expertise that I've never shared before. Who's this going to resonate with? What 53 00:04:04,240 --> 00:04:09,560 might they say? Is this going to land? And that's really fun? 54 00:04:10,120 --> 00:04:14,360 And the journey rarely ever looks like what we expect it to, right, 55 00:04:14,520 --> 00:04:18,120 And by taking action, By taking that imperfect action, you can start to 56 00:04:18,160 --> 00:04:24,160 see where the things aren't going to plan and you can course correct a lot 57 00:04:24,279 --> 00:04:28,360 quicker than if you're sitting there planning. But you have no real world experience 58 00:04:28,399 --> 00:04:31,040 about what works and what doesn't work, so you can move forward a lot 59 00:04:31,120 --> 00:04:35,160 faster than if you're just waiting for the right time to begin. This is 60 00:04:35,199 --> 00:04:41,079 how you build that confidence, right. Confidence is something you can only build 61 00:04:41,199 --> 00:04:44,920 by doing. And when you start to take action and you start to realize, 62 00:04:45,120 --> 00:04:48,480 hey, I can figure this out as I take that action, that 63 00:04:48,680 --> 00:04:53,000 is where you start to build confidence in yourself. You know, oh, 64 00:04:53,079 --> 00:04:57,519 I've got this. When you start showing up and sharing your expertise online, 65 00:04:58,439 --> 00:05:02,399 that is how you become confident in showing up now. Back in episode seven 66 00:05:02,480 --> 00:05:06,519 hundred and fifteen, I shared a couple of steps to start taking imperfect action 67 00:05:06,680 --> 00:05:11,319 in your business. If you want the direct a link to listen to that 68 00:05:11,439 --> 00:05:15,040 episode, send me a DM. I'm over there at Steph Taylor dot co. 69 00:05:15,240 --> 00:05:17,120 Send me seven one five, seven hundred and fifteen. Just that one 70 00:05:17,199 --> 00:05:21,399 number and I will send you the direct link to listen to that episode. 71 00:05:21,600 --> 00:05:27,639 Okay, Tip number two, invest in your learning and growth. Right, 72 00:05:28,040 --> 00:05:32,240 you are already most likely an expert in what you do, but there's always 73 00:05:32,360 --> 00:05:36,360 going to be place to keep learning, keep growing, keep adding more to 74 00:05:36,439 --> 00:05:40,879 your toolbox that you can share with your audience. Now, the fact that 75 00:05:40,920 --> 00:05:44,079 you are already listening to this podcast, this tells me that you are somebody 76 00:05:44,120 --> 00:05:48,959 that does value learning and growth and listening to podcasts and consuming other free content 77 00:05:49,120 --> 00:05:54,160 is a great way to invest in your learning and your growth. But free 78 00:05:54,160 --> 00:05:58,040 content can also only get you so far. My students will be the first 79 00:05:58,079 --> 00:06:01,000 ones to tell you that what I talk about on the show doesn't even scratch 80 00:06:01,040 --> 00:06:04,439 the surface of what is inside my paid programs, and it's the same with 81 00:06:04,519 --> 00:06:10,439 most other people's paid offers as well. They tend to focus more on action 82 00:06:10,519 --> 00:06:15,800 and implementation rather than just giving you more knowledge, which then can lead to 83 00:06:15,839 --> 00:06:18,199 you feeling a little bit overwhelmed. Right, A lot of the free content 84 00:06:18,480 --> 00:06:25,480 is knowledge. It's more information which then you pocket in your little toolbox or 85 00:06:25,519 --> 00:06:29,279 you pocket of knowledge that you're gonna one day implement. But because you have 86 00:06:29,360 --> 00:06:32,680 no action plan or no implementation plan, it ends up feeling overwhelming and you 87 00:06:32,720 --> 00:06:36,680 don't move forward. Now, when I say investing in your learning and growth, 88 00:06:36,720 --> 00:06:40,639 it might be investing in working in a coach if you have the budget 89 00:06:40,639 --> 00:06:43,720 for it. It might be investing in a course or a group program. 90 00:06:44,399 --> 00:06:47,120 It can be any kind of thing that you are investing and feels a little 91 00:06:47,120 --> 00:06:50,560 bit painful. You're like, oh, this is maybe a painful investment, 92 00:06:51,079 --> 00:06:55,439 but that encourages you to show up, because now that you've made that investment, 93 00:06:55,439 --> 00:06:58,600 you're going to put the work in and get the results. And I 94 00:06:58,759 --> 00:07:00,759 know that in the past, when I've worked with coaches, it's always been 95 00:07:01,079 --> 00:07:05,160 a pretty painful investment for me, but they pushed me to do things outside 96 00:07:05,199 --> 00:07:09,879 of my comfort zone. And because I've made that investment, I'm like, 97 00:07:10,000 --> 00:07:13,680 well, I'm obviously going to do it because I've spent the money, so 98 00:07:13,720 --> 00:07:16,519 I want to get the results. And that is how you grow By stretching 99 00:07:16,560 --> 00:07:19,600 yourself outside of that comfort zone. That is how you build that confidence. 100 00:07:20,120 --> 00:07:25,600 Okay, Number three read books, and not just business books. Now, 101 00:07:25,639 --> 00:07:30,319 in my first couple of years of business, I was devouring all of the 102 00:07:30,360 --> 00:07:32,639 practical business books, you know, all of the how to the strategies, 103 00:07:32,680 --> 00:07:38,439 the frameworks, the profit firsts, the Pumpkin Plan, all of those kinds 104 00:07:38,439 --> 00:07:42,000 of books that gave me a framework that I could apply to my business. 105 00:07:42,519 --> 00:07:45,759 And these served me to a point. But now I don't read them anymore 106 00:07:45,839 --> 00:07:48,959 because most of the time they just overwhelmed me a little bit more, or 107 00:07:49,000 --> 00:07:54,399 they give me shiny object syndrome where I'm like, oh, this framework is 108 00:07:54,399 --> 00:07:57,800 completely different. All this strategy is completely different to what we do. Let's 109 00:07:57,839 --> 00:08:01,079 pivot completely. And that's not really so my business and my team probably gets 110 00:08:01,120 --> 00:08:03,240 annoyed at me when I'm like, hey, guys, we're going to change 111 00:08:03,279 --> 00:08:07,040 how we do these things. So now what I read is I read a 112 00:08:07,040 --> 00:08:13,680 lot of memoirs. I love memoirs where the author has overcome some massive kind 113 00:08:13,680 --> 00:08:18,800 of adversity to succeed. It's a bit of a reminder of the power of 114 00:08:18,839 --> 00:08:24,680 taking imperfect action right, being open to failure, allowing the journey, the 115 00:08:24,720 --> 00:08:28,639 adventure to unfold in front of us. And you know, one of my 116 00:08:28,639 --> 00:08:33,360 favorite books is Wild by Cheryl Strade, who walked the Pacific Crest Trail when 117 00:08:33,360 --> 00:08:37,440 she had never done I think she'd never even really hyped overnight before, and 118 00:08:37,480 --> 00:08:41,679 that to me is such a metaphor for business. It's like, you just 119 00:08:41,720 --> 00:08:45,960 take it one step at a time and the path starts to reveal itself and 120 00:08:46,000 --> 00:08:48,840 you build that confidence by doing it. And yeah, you're going to have 121 00:08:48,840 --> 00:08:52,440 some obstacles that come your way that you could never have planned for, Like 122 00:08:52,639 --> 00:08:54,679 she lost one of her hiking boots off the edge of a cliff and then 123 00:08:54,679 --> 00:08:58,600 she had to walk I think in like her camp shoes, which we're not 124 00:08:58,639 --> 00:09:03,559 walking. Uh So you're gonna have little obstacles you couldn't plan for, but 125 00:09:05,279 --> 00:09:07,200 you can figure it out. And that's what I love about those kinds of 126 00:09:07,240 --> 00:09:11,360 books. Now, back in episode six hundred and ninety eight, I recently 127 00:09:11,440 --> 00:09:18,080 shared five books that I have read and loved this year. Go to Stephtaylor 128 00:09:18,120 --> 00:09:22,200 dot co on Instagram send me a DM six ninety eight six nine eight, 129 00:09:22,240 --> 00:09:24,240 and I'll send you a direct link to this episode. You can also find 130 00:09:24,279 --> 00:09:28,320 direct links to the episodes in the show notes below this podcast as well. 131 00:09:28,759 --> 00:09:33,840 Okay, tip number four, remember that you have the solution to someone's problem. 132 00:09:35,639 --> 00:09:37,960 When you are showing up. You have the solution to a problem that 133 00:09:39,039 --> 00:09:43,600 your ideal client is experiencing. Right, you have that solution. You can't 134 00:09:43,639 --> 00:09:48,840 help them if they don't know about the solution. And when you think of 135 00:09:48,879 --> 00:09:52,559 it like that, it's it becomes you. Showing up becomes about you helping 136 00:09:52,600 --> 00:09:56,080 them. It's not about you at all. It's about how you can help 137 00:09:56,120 --> 00:10:00,919 these people by getting in front of them. If you make it more about 138 00:10:00,919 --> 00:10:03,639 the value that you are sharing or the impact that you are having, than 139 00:10:05,000 --> 00:10:07,960 any of the doubts that you have about yourself become secondary, they're not as 140 00:10:09,039 --> 00:10:13,639 important. For example, if you are doubting whether you can start a podcast, 141 00:10:13,720 --> 00:10:16,000 like I doubted that whether I could start a podcast six years ago, 142 00:10:18,000 --> 00:10:22,480 and then I realized I have so much value that I can share and I'm 143 00:10:22,559 --> 00:10:26,039 doing my audience a disservice by not showing up and sharing it. So think 144 00:10:26,080 --> 00:10:31,200 about that. If you are on the fence, about podcasting, about anything, 145 00:10:31,200 --> 00:10:35,720 about creating it online course, think about how much value you can share 146 00:10:35,759 --> 00:10:37,440 with somebody, And even if it doesn't feel like you know a lot, 147 00:10:37,960 --> 00:10:43,000 put yourself in your ideal client's shoes. Right. They don't need you to 148 00:10:43,080 --> 00:10:46,519 know everything. They just need you to be able to improve their lives a 149 00:10:46,559 --> 00:10:52,080 little bit, help them solve their problems. They're not there to judge how 150 00:10:52,159 --> 00:10:56,360 much of an expert you are, And sometimes being too much of an expert 151 00:10:56,399 --> 00:11:00,360 can actually be I can actually be a bit of a drawback because when you 152 00:11:00,440 --> 00:11:03,759 know too much about something, it's actually really hard to relate to somebody who 153 00:11:03,360 --> 00:11:09,559 is completely brand new to your area. So maybe by being a little bit 154 00:11:09,559 --> 00:11:13,200 closer to where your audience is or your ideal clients are, then you can 155 00:11:13,240 --> 00:11:18,080 actually relate to them a whole lot better. Right, And even I think 156 00:11:18,120 --> 00:11:22,039 now about this podcast, even the first couple of episodes, which were really 157 00:11:22,039 --> 00:11:24,360 really average, you know, like the first hundred episodes, I would never 158 00:11:24,440 --> 00:11:28,120 go back and listen to them now. I would never even link you to 159 00:11:28,159 --> 00:11:31,519 go and listen to those episodes now because I have changed, my style has 160 00:11:31,600 --> 00:11:37,240 changed, what I teach has changed, But those early episodes still impacted a 161 00:11:37,279 --> 00:11:41,559 lot of people, and I needed to do those early episodes to get to 162 00:11:41,759 --> 00:11:46,120 episode seven hundred and twenty one today. Now, back in episode six eighty 163 00:11:46,240 --> 00:11:48,679 nine, I shared a couple of tools. I shared five tools to help 164 00:11:48,720 --> 00:11:52,440 you overcome self doubt. If you want to listen to that episode, shoot 165 00:11:52,480 --> 00:11:56,679 me a DM on Instagram six eight nine, six hundred and eighty nine. 166 00:11:56,759 --> 00:11:58,720 I'm there at Steph Taylor dot com and you'll get the direct link to that 167 00:12:00,000 --> 00:12:05,240 episode. All right, quick tip number five, Remember that you are going 168 00:12:05,320 --> 00:12:09,279 to be your harshest critic. You're probably going to be at least ten times 169 00:12:09,320 --> 00:12:13,519 harder on yourself than somebody else would be on you. Okay, when you 170 00:12:13,600 --> 00:12:16,639 start to show up and share your expertise online, you are the only one 171 00:12:16,639 --> 00:12:20,440 that is going through it with a fine tooth comb double you know, second 172 00:12:20,480 --> 00:12:24,000 guessing yourself, thinking about how much you don't know. Your audience isn't thinking 173 00:12:24,360 --> 00:12:26,559 oh wow, this person doesn't know much. No, they're thinking, wow, 174 00:12:26,759 --> 00:12:30,399 this is new, this is interesting. I hadn't thought of it like 175 00:12:30,440 --> 00:12:33,639 this before. Besides, right, the content that you share online isn't about 176 00:12:33,720 --> 00:12:37,720 proving how much of an expert you are. It's not about proving how much 177 00:12:37,720 --> 00:12:41,519 you know. And I do sometimes see this. People start to put out 178 00:12:41,559 --> 00:12:43,120 all of their expertise to try and prove how much they know, and that's 179 00:12:43,120 --> 00:12:48,000 often coming from a place of insecurity. It's coming from that place of self 180 00:12:48,000 --> 00:12:50,679 doubt where they feel like they don't know enough, so they have to prove 181 00:12:50,720 --> 00:12:52,679 how much they know. It's not about proving how much you know. It's 182 00:12:52,720 --> 00:12:56,840 about helping someone. It's about maybe showing them a different perspective or a new 183 00:12:56,879 --> 00:13:03,039 way of approaching something. It's about sharing your experiences, your stories, clients, 184 00:13:03,159 --> 00:13:07,120 stories, stories of people that your ideal client can relate to who have 185 00:13:07,399 --> 00:13:11,720 overcome that problem that they are experiencing. For example, I am not an 186 00:13:11,759 --> 00:13:16,679 expert in building confidence and showing your expertise online. I'm not an expert in 187 00:13:16,720 --> 00:13:20,519 that, but it's something that I have done in my business, so I 188 00:13:20,559 --> 00:13:24,120 can share what has worked for me. And that's what I've done in this 189 00:13:24,240 --> 00:13:26,679 episode. So there you have it. Five quick things that you can do 190 00:13:26,799 --> 00:13:31,159 quick tips. Firstly, take imperfect action. Secondly, invest in your learning 191 00:13:31,200 --> 00:13:35,759 and growth. Number three read books, but not just business books. Number 192 00:13:35,759 --> 00:13:39,039 four, remember that you have the solution to someone's problem. And number five 193 00:13:39,279 --> 00:13:43,240 remember that you are going to be your own worst critic. Now, if 194 00:13:43,279 --> 00:13:46,519 you're not already subscribed to the show, hit the subscribe button or follow in 195 00:13:46,559 --> 00:13:50,440 Apple Podcasts or Spotify, and you'll get each new episode delivered straight to your 196 00:13:50,480 --> 00:13:54,399 podcast app every Monday, Wednesday, and Friday. Thank you so much for 197 00:13:54,440 --> 00:13:56,600 listening. Catch you next time.