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You're listening to Redefining Energy. Your
co hosts from Berlin Gerard Reid and from

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London Laurent Segal. Today on Redefining
Energy, we're going to talk about energy

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efficiency. Yeah, John, and
it's a very interesting one because I think

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nobody talks about it and it's everywhere
buildings, industrial transport, electrification, heat

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pumps. Really, it's all over
the place. But it's not something you

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can see outside, you know,
like a solar panel or a winter Buine.

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It's not sexy. No, it
is because look, you can say

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to your neighbor, Look, I'm
doing a bit for my environment. I've

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got a solar panel, I've got
an electric car. How about guess what,

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Ln, I've got some insulation on
my home. It doesn't sound the

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same, right, I feel the
same, but I know it's incredibly important.

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First the word from our partner.
E quit A Capital is a sustainable

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investment company headquartered in Hamburg, Germany. E quit A Capital investment realists such

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as clean energy, sustainable infrastructure,
energy efficiency and growth private equity on behalf

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of its clients. Yes, not
only it's important, but it's important that

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we adopt a business model where some
infrastructure of funds intrust your specialists can apply

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to some method that we are doing
for say win and solar two energy efficiency

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investment, and there are very few
people who can do that. Yeah,

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no, no, I can great
totally on this. And a lot of

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the projects and energy efficiency are small
and they're not the same. It's not

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like a wind turbine where has to
be clear. A lot of them.

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There's a small number of manufacturers and
they're pretty standardized. Houses are not standardized.

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They come from different generations and we're
always improving and changing stuffing in them.

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So it's difficult. Really, it's
not that easy. That's why we

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brought it. Jonathan Maxwell is the
founding partner and CEO of a two billion

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dollar phone called Sustainable Development Capital as
DCL, and is one of the savviest

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investors in energy efficiency. Yeah,
that's great to have him on the shoulder

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on. Let's bring him on.
Jonathan, Welcome to the show. I'm

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really happy to be here. Thank
you both for inviting me on. Great

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to have you. Well, let's
jump right in. Let's talk about your

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book, The Edge, And in
fact, the Edge is an acronym which

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is pretty phenomenal. An acronym for
efficient and decentralized generation of energy. Oh

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my god. Well, you know, people accused the energy efficiency sector of

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being uncalled for many years, and
so we're going to have to do something

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about that. And I'm not saying
calling it edge is going to make all

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the difference, but I think it's
a strategy. It's a different way of

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thinking about the energy system. The
acronym was partly to do that leron,

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but it was also partly to do
with the fact where the feature of energy

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at the moment underlies climate for sure, and economies for sure, particularly Gerard

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in Germany, but then where you
were speaking from in the UK, where

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we had a cost of living crisis
because prices went up so much recently after

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the Russian invasion of Ukraine. So
it's about climate, it's about the economy,

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but it's also about security, and
it's about energy security, but it's

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also about national security. And the
edge also is the translation from Russian into

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English of Ukraine, which literally means
on the edge. Wow. Wow wow,

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I didn't know that. Okay.
The reason we wanted to do this

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episode is because at Cup twenty eight
everybody was talking about tripling honorables, yeah,

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which is all good, But there
was another part of the same sentence,

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the second part doubling energy efficiency.
And if I look at the last

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IEE report, I see a pie
of four hundred billion dollars a year of

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energy efficiency, which is as big
as the level of the upstreme investment into

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oils. So what's your definition of
energyfficiency? What's inside that four hundred billion

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dollar pa your pie? First way
I'll describe it, Laura, is that

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why is the pie there in the
first place? Like, what's going on?

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If there's an opportunity in investing in
solutions to energy efficiency, what's the

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problem? So the problem must be
inefficiency. So is the energy system inefficient?

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And the answer to the question is
actually staggering because it's so staggeringly inefficient.

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Interult laughing. But one of the
reasons I had to write the book

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is it's difficult to make the following
statement and then not unpack it. And

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we're not going to have time to
go to all of it today. But

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about seventy percent seven zero percent of
the prime re energy in the United States

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is lost before it gets to the
point of view, so about two thirds

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of it in Europe. I mean, it's a staggering number when you think

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that energy, as I said before, is defining climate is a key factor

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for any economic business performance, and
it's frankly driving sorry national security challenges around

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the world geo politically. So what's
going on is that can that possibly be

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right? And in a nutshell,
it happens in a series of very specific

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areas along the value chain for energy, ten percent of energy primar energy gets

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lost just extracting and converting energy into
centralized energy networks. Oil, gas and

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coals still eighty percent of the world's
energy system, But the biggest part of

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the energy loss in the system is
actually to do with the fact that we

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centralize energy generation. So for example, if you take a big combined cycle

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gas turbine or open cycle gas turbine, about half of the energy turns into

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electricity and the molecule that you put
into this machine, thermodynamics limits the amount

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of electricity that can be made out
of a molecule. So what happens to

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the rest of it, Well,
the answer is, if you've built the

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energy system very far away from the
point of use, the rest of it

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is heat that just gets dumped,
and that actually the largest single loss in

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the global energy system, which is
heat losses, and then you lose another

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ten percent getting it transmitted and distributed
to the point of view. So this

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is the world's biggest problem with inefficiency, which is the supply side, and

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then there's a demand side problem as
well, which is buildings, industry and

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transport seventy percent of the world's energy, they typically weighs twenty thirty percent of

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the energy they use. If that's
the problem, what's the solution. And

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that's what I've been investing in actually
for the last fifteen years. I wrote

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the book to make sure I'm on
the right track, and I should spend

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the next fifteen years doing the same
thing. And you can solve these problems

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by instead of building energy over here
and it being used over there, build

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energy much closer to or right at
the point of use. We've got the

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technology and the CEA systems to do
that today, and that is a transformation.

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That's the D and edge that's decentralized, and then once the energy gets

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to the point of view. The
E in edge efficiency is about reducing the

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amount of energy that the building's industry
and transport need in the first place.

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Just don't have old lights HVAC,
heating, ventilation, air conditioning, building

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management systems, controls. Just get
the right equipment in your buildings and industry

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and that will make that will cut
ten to thirty percent in some cases more

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of the energy needed. And if
that's the story, that's the size of

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the cake. That's your number that
you just quoted to me. Because the

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energy system is worth unbelievable amounts of
money and most of it being dumped,

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and investing in the solution to that
problem is even bigger, more valuable from

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economic and carbon emission reduction perspective,
even bigger and more valuable than adding more

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energy into a broken system. I
just wanted to take up on what you

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said there in terms of solutions.
I mean, for me, the obvious

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actually is to electrify as much as
you can of the system, because by

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electrifying you're burning less fuels ultimately,
And i'd be interesting here related to that.

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Then, I think the advantage of
electricity is that you can control it

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easier, so it lends itself to
digital technologies in and around us. So

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I'd love to hear your pod on
that for we sort of dig a little

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bit deeper. Yeah, So,
first of all, I will agree with

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you. However, I would also
say that we have a big job to

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do, all of us investing,
developing, or even making policy when it

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comes to electricity. They're just to
put it into context. And this is

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another staggering number. Electricity is only
twenty percent of the world's energy system today,

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right, so to green the twenty
percent before you get onto displacing fossil

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fuels in the other eighty percent.
And at the moment where it's working electricity,

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about thirty three maybe forty percent of
energy is green in the electricity sector

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where it's working intermittance, it needs
to be balanced as well. But to

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get that number up even to one
hundred percent of electricity is going to take

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trillions and decades. Now, those
trillions and decades will happen for sure.

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For the last two decades with the
world has invested six trillion dollars in renewable

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power and three trillion dollars in grid
upgrades. And you know, the trajectory

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of those numbers continues, and we're
going to see enormous trillions of capital invested

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over the coming decades. But it's
going to take time. Enormous amounts of

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money and of course it's going to
take a lot of planning, consenting and

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grid infrastructure. So I think it's
just about the reality, you know,

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how long, how much, how
many of the resources is it going to

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take to get this done? And
secondly, what do we do in the

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meantime. So I don't think it's
a what if in the sense of what

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if we don't do it. I
think the world will electrified, and it

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should. But we need to be
extremely honest with ourselves. And I think

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this is really the wake up core. Yes, we to do that.

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But at the same time, Gerard, we have to stop wasting two thirds

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of the energy that's being generated in
the first place. So it's not either

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or, it's and And just to
follow one question, and that is if

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I take a step back and say, well, why are we building lots

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of solar and wind, why are
we building eves, etcetera. That I

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can look at that and say it's
sexy. I can show it to people.

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I'm a politician, I can say
look what I've done. Yeah,

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it's very difficult to do that when
energy efficiency that makes it a little bit

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more difficult. Or how do you
see that I would approach it in a

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slightly different way. And by the
way, there's there's a statement I made

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in my book, which is that
when I asked somebody years ago why energy

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efficiency really wasn't the focus, he
said, real men build power plants.

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It's a perfect description, the kind
of a bit of fashion. That's ourgynistic

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quay of thinking about the energy sector. But it was probably the best explanation

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I could give you. Actually,
a lot of this solution I described in

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terms where the problem is mean that
you need to build power plants or energy

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centers. Anyway, it's not just
power, it's heat and the rest of

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it. And energy efficiency includes on
site generation because that's much more efficient supply.

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So instead of getting the energy wasted
before it gets to the point of

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use, build the energy center,
but build it at the point of use.

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We've got in South Dublin one hundred
megawat project coming out of the ground

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to serve data centers in South Dublin
that have no grid capacity, have high

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carbon content if they are in the
grid, and where energy costs a lot

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of money, so that to me
is sexy. Another great example in the

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United States, in Indiana, we
are a big energy provider to the Steel

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industry, the so called hard to
abate sectors. And in that case,

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we've got two hundred and ninety eight
megawatts of on site generation. Most of

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that is being fueled just by the
waste heat and gases coming off of the

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steel mills. And to me,
that's sexy. It's a big energy center.

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And last point I'll make solar is
sexy. Then we're probably the sexier

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end of the solar market. So
instead of building a solar panel in the

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middle of a field, not nothing
wrong with that, why not build it

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on your rooftop, on the warehouse, on the data center, on the

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school. So you know, we've
got tens hundreds of mega lots of these

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projects across the United States. And
it's good business too. We've become one

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of the top three or five commercial
industrial, rooftop and carport delivery companies in

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the United States. So these are
sexy deals. Is it sexy to change

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all the light bulbs with Santander across
the whole country, cut the energy foot

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print by fifty percent? I think? So. Is it sexy to put

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chiller replacements in panasonic and manufacturing facilities
around the world? I think so.

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Beauties in the eye of the beholder
Gerrard. But for me, this is

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beautiful. Doesn't rely on regulations subsidy
pumping more energy system into a place where

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it's just going to leak back out
again. Instead it's lower cost, lower

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carbon, more reliable. It's pretty
good, Jonathan, Thank you for those

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examples. And and really I want
to dig deep because your company is called

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Sustainable Development Capital, and not only
your financier of talent, but you really

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have an industrial expertise. The question
is you're going to have a certain number

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of subsectors as you say, so, it's going to be probably low great

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heat or data centers or on site
generation. So is it bespoke an investment

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or can you learn from what you've
done and scale repeated? How do you

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address investments? One thing I talk
about christ a lot is the opereto principle

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eighty twenty rule in business. Actually, eighty percent of the opportunity or the

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market is in twenty percent of it. So you can be really quite focused

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going into my point seventy percent of
energies used in buildings, industry and transport

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to start with, And if you
then unpack each of those areas in industry,

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it's really about ill cement, chemicals
and plastics, and then within steel,

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cement, chemicals and plastics, there's
a limited number of mega players.

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The technology solutions are repeatable. We're
finding they're repeatable, so waste heat recovery,

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waste gas recovery, and the steel
industry or the cement industry, on

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site generation in the chemicals systems.
These are projects that we're implementing, proving,

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commissioning, operating, and then we're
able to go to customers and show

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them based on to be fair at
ten fifteen, the attract record the ability

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to do it again. Data centers
is a great example. Data centers are

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one of the largest, fastest growing
markets, and demand basis for energy are

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hugely pressurized because how do you get
it, what's the carbon content and what

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does it cost you measurement data centers
in medwats not square feet. What's the

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solution, Gerard? The solution is
building on site generation and reducing the amount

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of power you need not just to
run the racks themselves, but also to

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cool them. So coming up with
solutions to that problem and then to your

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point, Laurent, it repeatable so
you can proved clients that it can be

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repeated time and time again. So
you're right, we have an industrial capability.

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We're not just an investment group.
In fact, the way that we

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make our investments first is to make
them ourselves. We go out and we

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talk to data center operators, hospitals, universities, industrial facilities, and we

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designed solutions to those problems. But
they are fundamentally repeatable. So back in

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twenty fifteen we developed and invested in
the project for Citygroups data Center. It

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was a couple of mega wants.
We did another one for them in New

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York that was about ten megaants.
Fast forward to twenty twenty four and we've

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got a hundred megawats going up for
one customer in Dublin. Fundamentally, it's

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the same approach to the same problem
with a similar solution. But you're absolutely

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right. One of the characteristics of
this market, which is why we've had

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to develop a very specialist expertise,
is that each location, each building does

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have its own specific resource availability,
specific channel. So while the basic blueprint

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broadly is the same, the way
that you apply this but the solutions in

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each individual cases is actually quite bespoke. How much I said, do you

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have under management right now? In
total across all of our family of funds

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and investment portfolios. It's about two
and a half billion dollars. Wow,

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So you own the kit? Do
you sell what electrons, molecule, mega

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jewels? I mean, what do
you sell? What are your revenues and

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coalatively fuel risk? In terms of
market prices? You know how much can

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you pass through? Please? Our
projects take the form that would be very

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recognizable to any mainstream infrastructure investor.
We have a project agreement with a client,

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let's call it a data center or
a hospital. The project agreement says,

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design, build, finance, own, operate, and maintain an energy

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solution for us. The outcome of
that solution will be, as you say,

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Laurent, delivering some form of energy
service. It's energy or infrastructure as

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a service. So it's power,
it's heat, it's light, it's cooling,

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but as a service, and under
that contract, the client pays for

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that service as long as the key
performance indications are being met, is it

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available, is it efficient? If
it's light, are they shining brightly enough

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for the right temperature? And so
on. So that's kind of the project

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agreement. We have a project company
to own the project agreement, and then

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we have contracts in place with construction
and operational firms to build and then subsequently

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to operate that system, and we
have appropriate arrangements in place to make sure

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that it is available for use in
order to meet the project agreement specifications with

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the client. So it's very similar
actually to the project finance or infrastructure project

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investment techniques that have been employed for
the last decades. That was my heritage.

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I came from a very large club
infrastructure fund. That's what we've been

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doing really in the energy efficiency sector, which is simplifying the contractual approach,

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making it consistent with what capital markets
expect to see when they make investments in

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projects. For the customer's perspective though, Lauren, this is kind of where

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we've been able to industrialize this.
To make your point, when a client,

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a customer works with us, like
a hospital, a data center,

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a steel mill, they're facing off
against the company that's delivering a solution to

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them as far as they're concerned,
will design, will develop, will deliver

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a project, and then they pay
for that project as a service, provided

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it's working over a contracting period,
and the price that they pay for that

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project should be cheaper than the grid
lower carbon the grid and more reliable than

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the grid. Well, I presume
you must have been a really see period

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in terms of growth phase going forward. And the reason I say that is

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just because of the whole Ukrainian crisis. Yeah, and the impact that it's

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had in Europe. So maybe talk
a little bit about that and what would

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impact that's had on your business and
how you see it going forward. As

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I said at the beginning, there
are kind of three key features to this.

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It's security, as climate, and
it's the economy. Basically all three

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of those factors are flashing green or
red lights, depending on you want to

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look at it for this sector.
If we start with the security point a,

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Europe really didn't talk about energy security
until about February twenty twenty two when

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Russia invaded Ukraine. But in fact
they did, they'd just forgotten about it

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if you remember when last invaded Ukraine
or so to speak, annexed Crimea.

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Actually the European Commission at that point
in twenty fourteen said for every unit of

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natural gas we don't use is two
and a half units we don't need to

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buy from Russia. So there was
an element of that and it led onto

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a policy in Europe that was mumbled
for a number of years but became very

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serious only a year and a half
ago, which was energy efficiency first.

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That's where that came from. But
think up until that point February twenty two,

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energy security just wasn't on the radarsk
But it took catastrophic geopolitical event in

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order for that to really force change, and it really has force change for

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ever we are only six months later. The European Commission mandated reductions in gas

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use by fifteen percent electricity use by
five percent, not by twenty thirty like

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we have here in the UK,
but immediately. By the way, security

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is really what's driven as in America
too, it's just that not because of

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invasion, it's hard to invade America, but because of the weather. So

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you've had very serious natural disaster risk
and events over the course of the last

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ten twenty years that have really forced
a lot of change, and you've seen

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energy decentralized, so instead of people
getting knocked off the grid like happened to

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New York in twenty twelve for Super
Song Sandy, or have we seen so

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often in superstorms or natural disasters hurricanes
over the course of the last three years,

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Texas, Louisiana, Florida, America
instead started to decentralize energy and people

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wanted to put energy closer to the
point of use, not just because of

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the lower carbon, lower cost aspects, just because if the grid went down

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they didn't. So it's security is
really driving this now and we're seeing it

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in Asia as well as in Europe. That's not going away. I don't

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think we're going back to pre twenty
twenty two geo political framework. So you're

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right, availability and security is a
big driver of this policy business and thefore

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our business. The second is carbon. What I can tell you is when

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I started Sustainable Development Capital, I
was able to buy the name to start

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with, so nobody was really looking
at sustainable development investment in the same scale.

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When I started the business in two
thousand and six seven, we didn't

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have iPhones. It was a slightly
different world, right, But now carbon

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really matters, especially in the last
three to five years, if governments have

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been going backwards and forwards on it. My observation is corporates are very serious

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about decarbonization. You know, they
may be slightly nervous about talking about it

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because of greenwash, accusations today,
so there's kind of a green hash movement

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now. But my direct experience of
working with corporates is that they've made public

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commitments to decarbonize and therefore they have
to try and find a way to do

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it. An energy efficiency is the
lowest cost, fastest, greenest way to

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get there. And then the last
point is on cost, and this is

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something that is not a fashion item. It's always around and that is if

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energy costs can be mitigated or eliminated, then that's good business. And you

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asked about the Russian invasion of Ukraine. We all remember when natural gas prices

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in Europe went up six times,
and we also know the catastrophic impact that

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the availability and price of natural gas
has had on industry across Europe. Price

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matters a lot in the data center
market and other areas, and it's because

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of that that energy efficiency comes to
the fore because if you can cut your

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cost and do the same job,
or even do a better job, that's

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what efficiency is about. So maybe
just to conclude there, maybe you can

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talk a little bit about how you
see the next three to five years with

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STCL. The last three to five
years we've grown a lot. Actually and

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we've got a large listed investment company
on the London Stock it's change called CEA

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at the SECR Energy Efficiency in Come
Trust. It's got to work about one

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and a half billion pounds of assets
in it. We launched a new private

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fund back at the end of last
year which is investing already in development and

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construction of projects. We've also started
a small but what we hope is going

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to be a fast growing private equity
platform here at STCL. So most of

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our investments have been the overwhelming majority
of our investments so far have been in

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infrastructure projects. But by building that
capability and portfolio, we've also started to

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see where there are technologies and companies
coming through that are going to make a

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big difference. So if you can
provide high temperature process heat and store it,

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if you can provide rare earth motors, if you can cool data centers

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without using so much energy and water, then those are the types of companies

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we get very excited about. We've
started to make some investments through our public

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companies see it, but that is
an area that we really want to grow

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out. In terms of our private
equity capabilities, we see much bigger scale

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happening now to your point about the
drivers of change in our sector security,

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cost and carbon in Europe and North
America, but there are also some other

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markets where we see huge growth opportunities, like other geographies like Asia. I'm

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excited about the next three to five
years. The biggest problem in the energy

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system is that most of it's wasted. We can do something about it,

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and that's what we intend to do. Well. Johnath Dan, thank you

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very much for this speak panorama of
a sector which is huge but not talked

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about enough. And that's one of
the reasons we've brought you on the show.

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And itwas a very pleasant, very
very informative job. Jonathan, very

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informed. Thanks for coming on the
show. Laurent Gerra, thank you so

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00:24:47.920 --> 00:24:52.000
much for having me on job.
Actually I'm going to start aron, what

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do you think? What's your conclusions
and reflections? Well, first reflection,

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00:24:56.359 --> 00:25:03.759
Janatan speaks much better English than the
tw of us. We're gott have to

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take over the show from us.
He's smart. I think it's smarter than

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we are. Second, is a
very pretty man. I'm in love with

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him. Okay, let's put it
this way, but it's very no Actually,

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what you what you're saying is incredibly
articulous. Yeah, in terms of

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his ability to actually and he actually
does he you know, to make sexy

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a difficult topic and to make it
accessible to a much broader audience. Absolutely

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brilliant. He is trying to crack
the code of scaleability. This is what

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00:25:34.759 --> 00:25:40.000
professor or Benfleiberg in How Big Things
Get Done or Our Book of the Year

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and everybody's Book of the Year,
has proven that the success in any industrial

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sector is scalability. And the fact
that he's trying to replicate the fact that

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he's using the same contract, the
fact that he's even starting his vertical integration

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with p Funds where he's going to
invest in certain of his suppliers, I

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00:25:59.240 --> 00:26:03.240
think that's absolutely brilliant. I agree
with you. It's badly needed because as

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I said, it is energy efficiency. You can finance it, but it's

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hugely, very expensive to finance that
type of project, and that's obviously you

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know, it makes that projects on
economic is a great pioneer. I would,

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in fact, I would like other
people to imitate Team because what he's

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00:26:21.400 --> 00:26:25.319
doing it is this year is really
brilliant. And let's face it, we

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need capital for energy efficiency it's a
tough one one and we're very grateful to

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00:26:30.319 --> 00:26:33.160
Jenaton to drag the code and liston. As we go back to the McKinsey

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00:26:33.319 --> 00:26:37.359
carbon debatement carve many years ago,
we're talking about the mega wark rather than

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the megawat right. It's much easier
to say that extra unit of energy than

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it is to build another unit of
energy, and it's also cheaper, so

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we do need to focus, focus, focus on it. And you look

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at any of the road maps going
forward, whether it's the IA or any

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of these NGOs, energy efficiency is
critical good. We like to congratulate Jonathan

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for everything he's doing. We thank
Aquila Capital, who's that back. Thank

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00:27:06.160 --> 00:27:10.440
you guys, good to have you
back, and John I talk to you

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00:27:10.480 --> 00:27:22.400
next week, look forward to Thank
you for listening to Redefining Energy. Don't

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00:27:22.400 --> 00:27:27.759
forget to read the show and subscribe
on Apple Podcast, Spotify, or the

369
00:27:27.799 --> 00:27:30.160
platform of your choice.

