WEBVTT

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You get long bitcoin amazing, You're
not worried about the US dollar basically destroying

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itself, and you have a better
value and opportunity for shareholders to see that

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you're committed to maintaining your treasury and
not allowing it to basically be destroyed by

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inflation. So you know, micro
Strategy has been doing this for I don't

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know how many years, and people
are paying them a premium for it.

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Why on earth wouldn't other companies do
that as well. It's just it's a

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completely sensible way of managing your treasure. This content is brought to you by

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more. If you'd like to learn
more about bitco, please visit bitgo dot

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com link in the description. Welcome
to the Thinking Crypto Podcast. I'm your

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host Tony Edward, and with me
today is Russell Starr, who is the

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head of Capital Markets and the former
CEO at DeFi Technologies. Russell, great

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to have you, Ony, I'm
really excited to be on and thanks a

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lot for the invite. I'm really
looking forward to this. So Russell,

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we got big news around DeFi Technologies
this week with the company adopting bitcoin as

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a treasury strategy, and I have
a lot of questions around that, and

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I'm sure many folks want to hear
the details there. But before we get

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there, tell us about yourself,
where you're from, where'd you grow up,

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and your professional background book Borner,
raised and so true Canadian, ended

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up in Toronto. Just my academic
background. I have a master's and econometrics.

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I started, I finished an MBA, started a PhD in econometrics,

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always wanted to get into finance.
So I'm kind of like the trad fi

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guy on this team, really really
strong crypto team. And then sort of

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me on the trad fire side,
and I really just got tired of being

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an institutional salesperson, institutional trader.
I'd helped start a firm that's now pretty

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big called Echelon, and I was
looking more to help really interesting companies grow.

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And I often jokingly say that I
kind of bought my way into this

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company. So the CEO, the
current CEO, his name is Olivier Lucy

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Newton. He created Hive blockchain,
and the other founder created a company called

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xbt Provider, which is actually the
first ever Bitcoin et P in the world,

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and it's now known as coin Shares. And you know, I was

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kind of a gold guy. I
was looking at how fiat currencies are just

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being destroyed by governments, and so
gold up until the advent of bitcoin was

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kind of the only way to look
at that. And then when I found

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BEFI with the team the concept of
literally wrapping these crypto protocols in traditional equity

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rappers, so that you know,
mom and pop, grandma, aunt and

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uncle, all these people who are
really honestly terrified of trying to buy these

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tokens on these unregulated exchanges. This
company basically eliminates that and gives you the

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ability to buy. Well, now
we have twenty three ETPs listed in Europe.

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So just love the concept of building
companies and love this new ecosystem whose

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entire goal And again I never want
to put words in the founders of Ethereum,

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Bitcoin, Salan or whatever, but
really the goal is to destabilize traditional

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capital markets. I love that it's
incredible, and to protect investors from destruction

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of FIA for sure. So you
know, you mentioned you're a trad FI

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guy and where along the journey did
you discover bitcoin and what was your aha

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moment? So it Honestly, I
had a lot of buddies who were like,

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you know, I bought some bitcoin
at one hundred bucks or three thousand

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or whatever, and I made fifty
grand or a million bucks, And I

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never really took it seriously, Honestly, I was. I was working with

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and helping a gold company at the
time, you know, and everybody would

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joke, you know, how do
you buy your partner or your wife or

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your girlfriend or whomever a bitcoin necklace? Like, there's there's nothing tangible about

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it. But as I watched more
and more capital flows go into it,

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I was like, look, I'm
a little bit terrified of these unregulated exchanges,

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and and let's be honest, that's
where a lot of the frauds have

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occurred. It hasn't been the bitcoin
squad or ethereum squad. It's more that

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they are bad actors. There's always
going to be bad actors when there's as

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much money at play as this.
But this company had, like I said,

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that sort of different perspective of you
know, let's let's wrap bitcoin in

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an ETP, let's wrap thetheroeum in
an et P, and let's make it

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available to the masses. And that's
literally what Johan did with XBT Provider.

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It's literally what all he did with
with Hive. You know he was he

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was trying to give people the ability
to get long ethereum at the time in

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a traditional equity vehicle. And we
all know ethereums are Sorry. Hive has

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become like a you know, one
of the best and biggest out there.

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Now, let's talk about DeFi technologies
for those who don't know, tell us

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about the history, the services,
who you work with and so forth.

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Yeah, So, like I said, and I think it would have been

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twenty twenty twenty twenty one, I
was pitched this as an idea. The

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stock was only like eight nine,
ten eleven cents, and it really hadn't

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even started what it was, what
it was meant or wanted to do,

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which was ultimately to basically wrap almost
everything in a traditional equity wrapper. And

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I just bought, you know,
millions of shares. It did really well.

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Ultimately I stepped in and was the
CEO all e though as a founder

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or Yohan, they were the logical
guys to be CEOs. So when when

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it was time for them to take
it, takeover, obviously that was that

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was a natural step. But I
just like I was saying, I struggled

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with the concept of just being long
bitcoin. I struggled with the concept of

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just being long ethereum. Not being
said, I was probably wrong. I

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probably would have made a lot of
money if I'd just gone long bitcoin had

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gone long ethereum. But just in
my mind, I was like, if

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I'm going to actually believe in this
ecosystem, and I really do believe in

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it now, Like I actually think, as you move forward, you know

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two three, five ten percent of
the global goldflow is going to go into

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this is a sector. But as
I did more research, you know,

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this is growing two times faster than
the Internet. It's going to destabilize the

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way we do traditional banking like that
Now, whenever I send a wire through

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my bank, I'm like, guys
are taking like three thousand bucks. They

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literally you're just pushing a button.
And so the more it's it's almost a

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counterintuitive thought process. But the more
I watch the SEC battle crypto as an

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ecosystem in the US, the more
I believed in it because the only reason

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they're doing it is because they're terrified
of what it's going to do to the

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US dollar, and they're terrified of
what it's going to do to the traditional

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banking system. And to me,
that's a really appealing investment pieces. But

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I hope I answered your question and
that's how I got to hear and like

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I said, the two partners,
the people who run this company or created

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this company in twenty seventeen, they're
Crypto royalty, right. Ali's well known,

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Johan's very well known. And when
you dig into investment piecs for any

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company, you want management to be
very very credible. Ours is, and

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you want the investment pieces to be
very very robust. Ours is, Like

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we're only trading at three times profits
and if you look at what, you

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know, the average on the S
and P is the average S and P

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earnings multiple is twenty and we're trading
at three. So even if you just

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look at it from that perspective,
you have a great investment pieces. And

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that's why I've basically it's the only
crypto asset that I'm invested in, and

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I own a lot of it,
and I own a lot of it because

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really, truly we should be at
twenty times earnings. That's typical, and

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really truly this company is giving you
a diversified way of playing not just Bitcoin

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or ethereum, but you know,
XRP, ton cooin, chain link.

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If you go look at all of
the products we have, and you know,

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I think by the end of twenty
twenty five, we'll probably have between

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sixty or eighty ETPs that all fall
under the umbrella of DeFi. And that's

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the other investment pieces. You know, How do you know what the next

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Solanta is going to be? I
don't know what it is. Do you

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know what it is? You know, when we bought Pomp's research company,

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Reflexivity, they have a really good
idea of what it's going to be.

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But i'd rather be exposed to all
of the potential winners through one company,

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and that's what you have with DeFi. So you guys mainly have ETPs,

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which you know in the United States
we call them et apps. Are they

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spot or are they futures or do
you have both all spot all spot.

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You know, it's funny if you
look at when Gensler was challenging Grayscale application

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to become an ETF, the judge
was like, hang on, you guys

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are allowing a futures ETF, but
why why aren't you allowing a spot ETF.

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I mean really, if I mean
the future's ETF is just a derivative

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on top of another derivative, I'd
way rather play from an investment thesis the

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spot spot exposure. But when you
look at it from a hedging perspective,

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you may want to look at the
futures, but I don't want to get

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into all that sort of complicated trading
strategies. Sure, so I remember Canada

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being one of the first countries to
launch spot. Uh, well, you

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guys call it ETPs, and then
of course the United States recently, and

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then Hong Kong joined the party in
London, Thailand, so it seems like

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there's game theory playing out here.
You know, with Canada being one of

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the first countries, was there interests
in the Canadian ETPs after the US ETF's

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got approved. So that's a really
good question. All answer it the way

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I typically answer it. The Canadian
and the US regulators are out to lunch.

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Basically, you have the rest of
the world, especially Europe. Like

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part of the reason we're in Europe
is because Europe has embraced crypto as a

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potential, you know, world class
opportunity. When you look at why Canada

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and the US are so anti crypto, and they really are anti crypto,

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like they make your life a nightmare
from an audit perspective, from a regulatory

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perspective, it's actually it's actually more
difficult to be a crypto entity in Canada

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or the US than it is a
cannabis entity. That's how crazy it is.

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So so I think they're missing out
on the investment pieces. And you

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know, let's be honest, Canada
just just basically follows what the US is

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doing. And you're now seeing government
in the US recognize that they're losing.

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They're losing a major opportunity to be
a world leader in the crypto ecosystem,

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and they're giving that ball and that
opportunity to the rest of the world.

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So our investment thesis was, look, what Canada does do well is it

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does launch risk assets well. So
whether it's junior natural resource companies, junior,

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you know, it's it's kind of
known for that. As as as

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a global exchange, you can you
can, you can list in Canada and

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do well, but ultimately your your
your next step or the biggest goal is

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going to be either to get on
a more relevant global exchange and typically that's

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like the ny s C than ASDAK. That's what you know, sort of

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let's call it the baby companies do
to become teenagers or adults. So that's

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ultimately one of our goals and we've
press released that. And you know,

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once the stock gets to two US, which I'm very confident it will and

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quite higher than that, just because
that that revenue and earnings multiple is so

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low and and you know, always
funds and reader looking for those those divergences

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in valuation because that's how we make
money in this game. But no,

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we we ultimately want and will be
in Canada more and will be in the

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US more, but we're not going
to do it until the regulatory authorities really

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join the rest of the world with
embracing Honestly, if you can think about

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it sort of as a as a
more of a of a challenging discourse,

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can you imagine what would have happened
to the Internet as it was trying to

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grow if the US basically said now
we don't want that. Like that's kind

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of the way this is going.
And the difference I guess between the Internet

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and crypto is is crypto is so
destabilizing from a from a US dollar perspective,

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and so it's more of a government
it's more of a political political challenge,

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I guess is the best way to
put it, than actually a regulatory

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challenge. So so yeah, it
was more we have a great chance to

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list something all these Canadian I'm Canadian, Johan's Swedish. So that's why a

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lot of our products have had a
start and trade a lot in the Nordic

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growth market. But no, Canada
and the US really they need to join

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the global party and be more relevant
and be be leaders and embrace this rather

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than continuously put challenges and hurdles in
front of companies such as ourselves to grow,

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Yeah, for sure, and hopefully
they can get that sorted out soon.

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Here in the United States, we're
seeing some movement with cryptoregulation bills where

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you've had the Democrats start to side
with the Republicans to get it done.

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It still has to go through the
Senate, still has to make it to

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the President, and you know,
it may happen till twenty twenty five,

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but there's at least some momentum,
there's some life, some activity happening here.

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Well, yeah, I mean you
just look. I mean, basically,

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they had a bill which they they
the bip It was a bi artisan

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bill where the Senate and House all
embraced it and wanted the big banks to

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be able to custody these assets.
And then of course Biden vetos it,

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probably because he doesn't know anything about
it, that's my guess. Probably had

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some advisors saying, oh, this
is bad for the US dollar. But

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yeah, but this like the way
often what I say to investors is because

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there's a lot of people who still
like if you look at Morgan Stanley,

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they won't let their clients buy the
bitcoin ETF and they won't let their clients

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buy a company like ours, it's
still backwards. It doesn't make any sense,

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Like shouldn't you be embracing something that's
going to help people make money and

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help people avoid inflation? Right,
Like a lot of people who are long

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US exchanges don't understand how much they
have to make on an annual basis just

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to avoid basically what's happening due to
inflation to the US dollar. You kind

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of have to make another ten to
twelve percent every year on your portfolio to

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avoid basically you're the US dollar and
the Canadian dollar and all of the printing

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of the money destroying value. Now, speaking of destroying value and trying to

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outpace inflation, Hi Technologies adopted a
bitcoin treasury strategy, which is pretty incredible.

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We're seeing that trend amongst companies,
not just in the United States but

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globally. Tell us about this,
why and how are you executing that?

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So? So why to me is
pretty obvious, you know, like when

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you I'm trying to remember the quote, but someone was basically saying, you

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know, you know, don't invest
in bitcoin, you know it's it's going

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to de stable. It was probably
Gensler. I'm just guessing you know,

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we don't want you to invest in
bitcoin because it's bad, it's risky,

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and I'm in my mind, like
I have a master's in econometrics, started

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my PhD. I'm like, you, guys, this all backwards, like

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inflation and printing of your money supply
that is destroying the US dollar. Bitcoin

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is actually could be a savior.
Like you're looking at what some of the

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Latin American countries are doing adopting bitcoin
as their defacto currency. That's kind of

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how we think. So we have
basically about fifty one million US on our

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balance sheet, just free capital.
And if you're looking at a world where

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effectively every government is printing dollars to
help sustain the economic recovery, you know,

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whatever you want, but the definition
of the definition of inflation is actually

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the printing of money. So if
you actually think and look at what's going

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on in the US, inflation is
absolutely rampant. It's just that government has

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chosen to measure it in different ways, but truly from a pure economic perspective.

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And so with that amount of money
on our balance sheet, we were

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like, this doesn't make any sense. The US dollar. The government is

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out of control. The debt on
a monthly basis, the interest that is

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needed to just service the debt is
trillions. Right, you're looking at conceivably

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the demise of an entire well,
the US dollar is being the de facto

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like stable currency for settlement of oil, gold, everything like that. Now

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you've got the printing of money,
you've got inflation, and what better way

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to protect your your balance sheet than
to buy some bitcoin. And the beauty

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of it for us as well is
that we have a relationship and a partnership

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with Core and the best way you
can look at Core people, I recommend

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everybody basically google Core dow Do and
you'll see kind of their white paper,

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their thought process. I simplified and
say, they're kind of like a layer

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two on bitcoin. But you can
generate fifteen sixteen percent yield on your bitcoin

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just actually staking it lending it in
the bitcoin on the bitcoin ecosystem through Core,

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so you get long bitcoin amazing.
You're you're not worried about the US

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dollar basically destroying itself, and you
have a better value and opportunity for shareholders

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to see that you're committed to maintaining
your treasury and not allowing it to basically

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be destroyed by inflation. So you
know, micro Strategy has been doing this

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for I don't know how many years, and people are paying them a premium

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for it. Why on earth wouldn't
other companies do that as well? It

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just it's a completely sensible way of
managing your treasure. Yeah. Absolutely.

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Now, in regards to you mentioned
you had fifty one million in cash and

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reserves. How much of that fifty
one million are you allocating to bitcoin?

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Is it twenty fifty percent? And
what's the buying process? Are you like

250
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buying all at once or you don't
cost averaging over time? So we have

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one hundred and ten bitcoin as well
on top of the fifty one, so

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we actually have closer to sixty And
I was honestly just discussing the concept of

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actually buying substantially more to protect our
treasury. We don't really worry about sort

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of the dollar cost averaging perspective on
that. You know, it's our view,

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and I think it's many people's view
that post having bitcoin is likely going

256
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a lot higher. I think with
your with all of the inflows you're seeing

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from the bitcoin ets, that provides
a really good base upon which to build

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that next ascent, and then you
saw today that it looks like inflation is

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a little bit more subdued in the
US, which which also puts a bit

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in bitcoin. So we just bought
one hundred and ten I think was last

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week. We're looking at allocating more
and more and more of that capital.

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But what you need to do as
a company like ours, And I was

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just pitching a very very big retail
book this morning. They head close to

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a billion in their book, which
is substantial. They have nothing in crypto.

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They have an allocated one penny,
And I was like, look,

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you're invested in gold. Great,
gold's being on a tear, but I

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don't know why you wouldn't look at
bitcoin. Bitcoin is stealing a lot of

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those gold flows, and if you
can you can stake or lend that on

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top of it and generate, you
know, whether you're using core or just

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a simple lending strategy of two to
four percent on a lending strategy, you're

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actually making money on top of that. So my view is that you're going

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to see more and more companies look
at that as a solution. But the

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other thing that we're looking at,
and I mentioned this to you as well,

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you know, we're going to do
close to one hundred, one hundred

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and twenty million US and profits in
Q two. Most companies in the US

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off of that amount of profits trade
at about a two billion dollar market cap.

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That's that twenty times earnings. So
if you were looking at the entire

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SMP, it trades basically at twenty
times earnings. We're going to do one

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hundred. Let's just simplify. I
call it one hundred in Q two and

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this is all public information. We've
press released it. Off of Q two

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alone, we should have a two
billion dollar market cap and here we are

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sitting at about a five hundred million
dollar market cap. So the other thing

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we're looking at is we're so cheap, maybe we should be buying our own

284
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our own shares back, and so
we actually press release that we might also

285
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be buying our shares back because it
just it's a crazy disconnect and that you

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know, I always say to people, if everything worked efficiently, none of

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us would be doing this because we
wouldn't make any money. Everything would be

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trading at the price and should be
trading it. When you see these valuation

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00:22:52.240 --> 00:22:56.480
disconnects, that's the opportunity. So
you know, we have guys like pomp

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who who writes us up pretty regularly. He's a shareholder. We own his

291
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research company. Obviously there's a relationship
there. But he's a really smart guy.

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And even he's screaming, you know, from the top of the trees

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with a megaphone. Guys, you
got to get long defive, like at

294
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three times four times. Even if
we were at ten times earnings or a

295
00:23:18.519 --> 00:23:21.680
billion market cap, which is a
double from here, we'd still have to

296
00:23:21.720 --> 00:23:25.799
double again to get to the S
and P average. So so yeah,

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we'll add more bitcoin, but we
also might be buying our shares back,

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just depending on what the cost of
capital is. But look, it's a

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happy problem to have. Sure,
Now, how are you custodying that bitcoin?

300
00:23:38.079 --> 00:23:41.440
And maybe this is along the lines
of the ETPs, how would how

301
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would are those respective assets being custodied
as well? Yeah, great question.

302
00:23:48.200 --> 00:23:53.079
Just because of the experience obviously that
Johan and Allie have in this entire web

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three point zero world, we basically
only deal with the top three or four

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custodians. So you know, that's
that's coinbase anchorage, that's fidelity. But

305
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what's happened recently with us because our
assets have grown so much we now run

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basically our own validators, so we
don't even have to send or custody anything.

307
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We just carried on our own validator
note, so we've eliminated that as

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a risk as a potential risk for
the company. But if we were going

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to custody, it would be the
fidelities the anchorages of the world. And

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we also do own I think we
own about five percent of a private Swiss

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bank that also has all the crypto
licenses. We will custody with them as

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00:24:38.079 --> 00:24:42.640
well, but again it's with the
best of the best. We just have

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the luxury of not having to do
that. Now. Wow, now I

314
00:24:47.759 --> 00:24:53.599
read that there is a subsidiary called
Valor Incorporated. Tell us about that subsidiary

315
00:24:53.680 --> 00:25:00.400
and is that handling any of the
crypto assets? What's the AUM and things

316
00:25:00.440 --> 00:25:03.759
like that. Yeah, so,
so Valor is our ETP provider, So

317
00:25:03.759 --> 00:25:08.400
so that is where we launch all
of our ETPs. DeFi owns one hundred

318
00:25:08.440 --> 00:25:12.720
percent of Valor, We own one
hundred percent of Reflexivity. We own about

319
00:25:12.759 --> 00:25:18.359
five percent of that Cryptoswiss Bank,
which we think is worth substantially more than

320
00:25:18.400 --> 00:25:22.519
we we listed at just because we
invested when they only had a billion in

321
00:25:22.559 --> 00:25:26.480
AUM and they have close to three
billion. Then we have a venture portfolio

322
00:25:26.559 --> 00:25:30.599
where along with POMP, we'll take
small bets on new and upcoming coins like

323
00:25:30.839 --> 00:25:37.640
sci Hashadra, that kind of stuff. And really truly Pomp and Will are

324
00:25:37.720 --> 00:25:41.160
kind of the brain childs behind that. But the vast majority of all of

325
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the revenue we generate comes from Valor, and Valor is where we list all

326
00:25:45.119 --> 00:25:51.279
those ETPs. So, you know, we just we just listed I think

327
00:25:51.279 --> 00:25:53.079
it was hashid Era. We have
a core ETP. I think I think

328
00:25:53.079 --> 00:25:59.599
that's going to listed. You know, those are all created listed, All

329
00:25:59.599 --> 00:26:06.680
the ectuses are you know, filed
through Valor, and Valor's primary jurisdiction and

330
00:26:06.720 --> 00:26:10.559
source of business right now is Europe. But if you go look through our

331
00:26:11.279 --> 00:26:14.720
historical press releases, you'll see that
we're actually looking to expand in the Middle

332
00:26:14.759 --> 00:26:17.920
East. Again. This is this
is where it gets crazy, like why

333
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isn't the US embracing this? So
here we are. You know, we'd

334
00:26:22.519 --> 00:26:25.920
love to offer all our products to
everyone in the US, but until the

335
00:26:26.039 --> 00:26:30.039
US regulators get their heads on straight. Same thing with Canada, what's the

336
00:26:30.079 --> 00:26:34.640
point. So we're going to be
opening and passporting all our prospectuses to the

337
00:26:34.640 --> 00:26:40.880
Middle East. We're doing that for
Asia, you know. So honestly,

338
00:26:41.559 --> 00:26:44.680
all of that math that I gave
you is based off of what we currently

339
00:26:44.720 --> 00:26:48.400
have. But if you were to
look at like coinbase or Robinhood, they're

340
00:26:48.400 --> 00:26:53.000
trading at thirty or forty times earnings
because they're in high growth mode, you

341
00:26:53.200 --> 00:26:57.160
probably should be strapping a thirty or
forty onto our multiple. And again it's

342
00:26:57.160 --> 00:27:02.079
only like three or four right now
because we are in growth mode. And

343
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can you imagine we only have twenty
three ETPs now, But you know,

344
00:27:06.440 --> 00:27:10.079
if at the end of twenty twenty
five we have sixty or seventy, our

345
00:27:10.160 --> 00:27:15.200
au M will be massive. And
that's how we generate our revenue and basically

346
00:27:15.759 --> 00:27:22.039
provide upside to shareholders who own dfive. Now you mentioned different all coins that

347
00:27:22.079 --> 00:27:26.279
you guys have, ETP, spoor, ex, ra h bar hit or

348
00:27:27.119 --> 00:27:30.920
are you do you also have like
baskets like here's the top ten, YEP

349
00:27:32.079 --> 00:27:33.720
five and things like that. Yeah, yeah, so we have a bunch

350
00:27:33.720 --> 00:27:37.880
of baskets. I think we have
seven or eight of them. We have

351
00:27:37.920 --> 00:27:44.680
a bitcoin yield product that gives this
one's crazy. Whenever you buy a bitcoin

352
00:27:44.720 --> 00:27:49.640
ETF in the US, you're paying
black Rock or Grayscale or whomever has launched

353
00:27:49.680 --> 00:27:53.039
that that ETF, you're paying them
between one and two and a half or

354
00:27:53.039 --> 00:27:59.319
three percent. We actually with our
Bitcoin yield product, pay you five point

355
00:27:59.359 --> 00:28:03.759
sixty five, so you can get
long a bitcoin ETF and be paid a

356
00:28:03.839 --> 00:28:07.119
yield. I think that has the
potential to destabilize the entire ETF market.

357
00:28:08.519 --> 00:28:15.519
But yeah, we have basket products. We have a basically for anybody who

358
00:28:15.559 --> 00:28:19.720
believes or wants to hedge out bitcoin
exposure. We have a Bitcoin short ETP,

359
00:28:21.400 --> 00:28:25.880
and you'll see more and more creative
products, like if you really think

360
00:28:25.960 --> 00:28:30.319
through our mantra. You know our
Bitcoin zero we call it Bitcoin zero because

361
00:28:30.319 --> 00:28:33.480
we charge no management please on it, and our Ethereum zero. Those were

362
00:28:33.559 --> 00:28:41.759
kind of the start of this company. But Solana Solana a year and a

363
00:28:41.799 --> 00:28:44.799
half ago only had like ten or
twenty million in it. Now it has

364
00:28:44.960 --> 00:28:48.160
close to three or four hundred billion
in it. The reason why is Solana

365
00:28:48.200 --> 00:28:52.440
has gone crazy. But often what
I say to people is, you know

366
00:28:52.960 --> 00:28:56.400
how and who do you think the
next winner is going to be? Is

367
00:28:56.400 --> 00:29:00.359
it Sei, is it ICP?
Is it hashid Era? I don't know

368
00:29:00.400 --> 00:29:04.480
the answer, but I can actually
get exposure to all of those by owning

369
00:29:04.559 --> 00:29:08.279
defive. So yeah, we'll have
basket products. We have two or three

370
00:29:08.319 --> 00:29:12.440
of them right now. We'll have
index products. We have one index products

371
00:29:14.200 --> 00:29:18.960
products. So you know, we're
like a baby black Rock or a baby

372
00:29:18.039 --> 00:29:22.960
Vanguard. You know, anyone who
you know of who has tons of ets

373
00:29:22.960 --> 00:29:26.319
whether it's gold oil, you know, two times gold up, two times

374
00:29:26.400 --> 00:29:33.160
gold down, whatever. We're that
just much smaller, growing very very quickly.

375
00:29:33.799 --> 00:29:37.359
And as I often say, you
know, take any of those.

376
00:29:37.440 --> 00:29:41.119
Our revenue model is their revenue model
on steroids because we average about ten percent

377
00:29:41.200 --> 00:29:48.039
yield, they average about one or
two percent year mhm. With regards to

378
00:29:48.240 --> 00:29:52.559
and I think you may have touched
on this with the ETPs that are available

379
00:29:52.559 --> 00:29:56.839
in Europe, given that there is
being once again the approval in the US,

380
00:29:56.880 --> 00:30:00.839
Hong Kong, London, have you
guys started to see a lot of

381
00:30:00.920 --> 00:30:04.359
interest and maybe from institutional investors,
wealth managers or who are like, Okay,

382
00:30:04.440 --> 00:30:07.920
we want to get exposure. We
see what's the writing on the wall

383
00:30:07.960 --> 00:30:11.839
and what's on the horizon here.
Maybe you can tell us who's been engaging

384
00:30:11.839 --> 00:30:18.079
with you guys to try to idect. So yes, ticket size has gone

385
00:30:18.119 --> 00:30:21.960
way up for all of the products
we have. And is that an institution.

386
00:30:22.400 --> 00:30:26.400
We can't tell you with one hundred
percent certainty, but typically when you're

387
00:30:26.400 --> 00:30:30.039
getting five or ten million dollar orders, it is moving into the institutional realm.

388
00:30:30.519 --> 00:30:34.039
But the reality is and what I
again sort of everybody needs to remember

389
00:30:34.079 --> 00:30:41.440
this, And basically the crypto natives
such as yourself, like people who really

390
00:30:41.480 --> 00:30:48.160
are intimate with the crypto universe,
they often forget that the vast majority of

391
00:30:48.200 --> 00:30:52.920
this world A avoids crypto or B. Even if they're not avoiding it,

392
00:30:53.000 --> 00:30:56.480
they kind of don't know anything about
it and they don't even really know how

393
00:30:56.480 --> 00:31:00.559
to get into it. Yeah,
and when you have a red later like

394
00:31:00.599 --> 00:31:06.880
the Canadian regulator or the US regulator, who really is making it hard for

395
00:31:07.000 --> 00:31:11.079
anyone to truly embrace this right everywhere
else in the world they are, it

396
00:31:11.160 --> 00:31:18.359
creates another level of uncertainty. So
once the Bitcoin ETF was approved, that

397
00:31:18.400 --> 00:31:22.640
basically validated our business model. And
you've seen our stock do very well,

398
00:31:22.680 --> 00:31:26.640
you've seen our assets grow, but
we're only like I don't even know if

399
00:31:26.680 --> 00:31:30.400
we're an inning one. We might
only be in the first pitch of the

400
00:31:30.440 --> 00:31:36.240
first inning in terms of where this
ecosystem can go. Because remember growing two

401
00:31:36.279 --> 00:31:38.640
times faster than the Internet. But
when you're growing two times faster than the

402
00:31:38.640 --> 00:31:45.160
Internet and call it ninety or ninety
five percent of the population still hasn't or

403
00:31:45.240 --> 00:31:48.759
doesn't or won't get exposure to it, you got a long way to go.

404
00:31:49.079 --> 00:31:52.519
And so that's why I'm so excited
about DeFi. It's why I'm so

405
00:31:52.680 --> 00:31:57.920
excited about about the ecosystem because you
know, you're seeing the likes of Goldman

406
00:31:59.039 --> 00:32:05.480
Sacks and JP Morgan and senators and
congress people. You're seeing them realize,

407
00:32:05.839 --> 00:32:09.359
hang on a second, my constituents
actually want this. Why are we fighting

408
00:32:09.359 --> 00:32:14.960
it? Like like, why do
we have an SEC chairman who who basically

409
00:32:15.640 --> 00:32:22.000
will take a losing battle to the
Supreme Court over and over and over again.

410
00:32:22.960 --> 00:32:25.440
Why are we doing this? We're
all we're doing is basically, you

411
00:32:25.480 --> 00:32:30.640
know, we're putting We're standing up
like a little tiny gull in front of

412
00:32:30.640 --> 00:32:32.960
a steamroller and hoping that the doll
is going to stop the steamroller. If

413
00:32:34.240 --> 00:32:37.240
if Crypto was going to go down, it would have gone down with FTX

414
00:32:37.440 --> 00:32:43.759
Alameda three, Aero's capital. It
didn't, and so that's that for me,

415
00:32:43.880 --> 00:32:49.279
is sort of vindication for this ecosystem
and quite frankly, a really big

416
00:32:49.359 --> 00:32:53.079
sort of warning shot across everyone's bow. People need to get exposure to this.

417
00:32:53.200 --> 00:32:57.920
And the next leg to that is
what you're also seeing is you're seeing

418
00:32:58.000 --> 00:33:01.799
funds who are getting exposure to it
and who have taken the risk if you

419
00:33:01.839 --> 00:33:06.319
want to call it that, to
buy an ETF or get long bitcoin or

420
00:33:06.359 --> 00:33:12.279
SLANNA or whatever. They're vastly outperforming
all of the other portfolios. And so

421
00:33:12.359 --> 00:33:15.160
if you actually want to keep up
with some of these funds and some of

422
00:33:15.200 --> 00:33:21.359
these portfolios that are just you know, they're almost vertical, because yeah,

423
00:33:21.400 --> 00:33:24.519
you've seen bitcoin, you do pretty
well, but we're really just hovering around

424
00:33:24.559 --> 00:33:29.559
the previous all time high. Where's
that next leg you look at? Listen

425
00:33:29.559 --> 00:33:31.920
to Kathy would I don't know if
I espouse her, you know, one

426
00:33:31.920 --> 00:33:37.480
point five million dollar price on bitcoin. But it's theoretically possible, yeah,

427
00:33:37.559 --> 00:33:45.119
right, if if you had the
world commit ten percent of their capital to

428
00:33:45.200 --> 00:33:49.960
crypto, crypto prices would be up
tenfold, twenty fold. And so that's

429
00:33:50.000 --> 00:33:53.519
what the potential opportunity is. And
that's why you know, it's funny all

430
00:33:53.599 --> 00:33:58.920
my trad five Brett brethren who are
like now I'm going to buy gold or

431
00:33:59.000 --> 00:34:02.079
I'm going to stick to or whatever. They're missing out on what made maybe

432
00:34:02.160 --> 00:34:07.960
one of the most exciting trade opportunities
stints the Internet. And that's what I

433
00:34:08.000 --> 00:34:12.519
think people need to realize, and
that's what the trad five people really need

434
00:34:12.519 --> 00:34:16.800
to realize. There are people becoming
millionaires, one hundred millionaires, billionaires because

435
00:34:16.840 --> 00:34:22.679
they're they're looking, they're learning,
and they understand the potential application to destabilize

436
00:34:23.119 --> 00:34:29.159
not just governments destroying their currencies,
but also the banking system. Right like

437
00:34:29.400 --> 00:34:31.079
I mentioned it, like could you
imagine if you could send a wire by

438
00:34:31.119 --> 00:34:35.599
pushing a button? That would be
amazing. That's what this is going to

439
00:34:35.639 --> 00:34:39.360
do. Absolutely, And you know, as you're saying that, where there's

440
00:34:39.400 --> 00:34:44.360
some folks who are still on the
fence so or you know that they're not

441
00:34:44.440 --> 00:34:50.400
maybe living up to their fuciary responsibility
of making the greatest return or preserving as

442
00:34:50.480 --> 00:34:52.559
much of their purchasing power of cash
on their balance sheet and so forth.

443
00:34:52.960 --> 00:34:58.360
But but eventually I feel like they're
all going to capitulate and jump in maybe

444
00:34:58.519 --> 00:35:01.840
yeah, because like, look what
you guys are doing buying bitcoin, putting

445
00:35:01.920 --> 00:35:06.840
on your balance sheet, and then
you have these ETPs and ETFs now available

446
00:35:06.880 --> 00:35:10.079
globally. Those who are paying attention
and like, wait a minute, you

447
00:35:10.079 --> 00:35:14.559
know I need to get exposure.
You're going to do well. And then

448
00:35:14.800 --> 00:35:16.599
the laggards, I don't know,
maybe they're going to lose market share,

449
00:35:16.719 --> 00:35:21.639
lose clients, things like that.
Well, you know it's fine. I

450
00:35:22.440 --> 00:35:25.639
You know, for a long time
in the crypto winner, people were just

451
00:35:25.800 --> 00:35:34.440
tearing me to shreds because when DeFi
last was trading at like three four bucks,

452
00:35:34.840 --> 00:35:38.559
I would often say to people,
Look, can you imagine if you

453
00:35:39.000 --> 00:35:43.480
went back twenty thirty years and you
had a chance to take five grand or

454
00:35:43.519 --> 00:35:49.559
ten grand and buy Microsoft, Amazon, and Apple. You'd be retired and

455
00:35:49.719 --> 00:35:52.760
your yacht would be like the size
of a football field, Like that's how

456
00:35:52.840 --> 00:35:57.000
much money you would make. But
the reality is that if you just look

457
00:35:57.039 --> 00:36:01.199
at Amazon or even Microsoft, these
these were guys with dream working out of

458
00:36:01.239 --> 00:36:05.719
garages, right, Like, oh
my gosh, are you really going to

459
00:36:05.880 --> 00:36:09.079
pitch me some guy who's in his
dad's garage trying to shit me packages?

460
00:36:09.960 --> 00:36:16.280
That was Amazon, right. I'm
not saying that every opportunity in this ecosystem

461
00:36:16.320 --> 00:36:21.000
is going to be an Amazon.
But what I am saying is that's what

462
00:36:21.039 --> 00:36:25.199
the potential upside is. You could
look back five ten years from now,

463
00:36:25.679 --> 00:36:30.960
and again there's always risk associated with
any investment, but you could look back

464
00:36:30.000 --> 00:36:35.599
five or ten years from now and
be like, wow, I watched that

465
00:36:35.719 --> 00:36:39.679
podcast. I should have bought I
should a bought DeFi Or you can be

466
00:36:39.960 --> 00:36:44.840
a really smart, sensible, savvy
investor and go hang on a second.

467
00:36:44.840 --> 00:36:47.880
This is trading at three or four
times profits. Everything else is trading at

468
00:36:47.920 --> 00:36:52.239
twenty, and they're concert trading at
like thirty or forty. I'm going to

469
00:36:52.280 --> 00:36:55.199
buy ten thousand shares for fifty thousand
or one hundred thousand, you know,

470
00:36:55.239 --> 00:37:01.599
whatever your appetite is. And again
no guarante. But if this ecosystem is

471
00:37:01.639 --> 00:37:04.760
going to do what I think it's
going to do, and you think it's

472
00:37:04.800 --> 00:37:07.400
going to do, in it and
look, my firm belief is we are

473
00:37:07.400 --> 00:37:14.199
there and it's going to happen.
You have life changing wealth opportunities to invest

474
00:37:14.239 --> 00:37:17.320
in right now, and that to
me is really exciting. And yeah,

475
00:37:17.400 --> 00:37:21.360
you can buy a copper company,
a gold company, or you know,

476
00:37:21.400 --> 00:37:27.719
buy some Amazon or Nvidia. Amazing
companies, they're all amazing. But this,

477
00:37:27.719 --> 00:37:32.719
this ecosystem, I think has the
opportunity to provide people one hundred beggars

478
00:37:32.840 --> 00:37:37.320
thousand bag or beggars. And honestly, I think DeFi given how much money

479
00:37:37.320 --> 00:37:40.760
we're making, like this isn't a
pie in the sky company hoping to make

480
00:37:40.800 --> 00:37:45.480
money. It only costs US ten
million bucks to run this company. So

481
00:37:45.519 --> 00:37:49.400
when I said one hundred million in
Q two, our profits are basically ninety

482
00:37:49.519 --> 00:37:52.519
million dollars. So if we made
one hundred and fifty for the year,

483
00:37:52.960 --> 00:37:57.679
one hundred and forty million in profit, that's staggering. And again like it's

484
00:37:57.719 --> 00:38:01.199
a four hundred million US market cap
making one hundred and twenty or one hundred

485
00:38:01.239 --> 00:38:05.880
and fifty million, and if we
keep on growing, those numbers are going

486
00:38:05.920 --> 00:38:09.199
to be a thing of the past. So it's it's it's fascinating. It's

487
00:38:09.360 --> 00:38:16.119
like psychology, risk and opportunity all
you know in one basket, and to

488
00:38:16.199 --> 00:38:21.760
me, that's a really exciting investment. Pieces. Now, what's on your

489
00:38:22.280 --> 00:38:24.639
By the way, this is recorded
to all edit make the edits again,

490
00:38:24.719 --> 00:38:30.239
Yeah all good, Yeah good.
What's on the roadmap? What's on the

491
00:38:30.280 --> 00:38:36.239
remainder of your roadmap for it this
year, So more products, and I

492
00:38:36.280 --> 00:38:39.400
can't really tell you exactly which ones
they're going to be until we press released

493
00:38:39.440 --> 00:38:43.239
them, but you're going to We're
at twenty three products now. We'll finish

494
00:38:43.280 --> 00:38:47.400
the year probably minimum thirty, maybe
thirty five. The reason I'm confident about

495
00:38:47.400 --> 00:38:54.239
that is when when you know,
Crypto Winter and Tara Luna and FTX were

496
00:38:54.280 --> 00:38:59.639
happening, the regulators were like,
I'm not sure. Now they've seen how

497
00:38:59.639 --> 00:39:01.880
stable of these products are, how
much money they can make as an exchange

498
00:39:01.880 --> 00:39:06.599
off of them, So are trying
to turn around a new product is really

499
00:39:06.599 --> 00:39:08.599
only about four weeks now, whereas
before it could be like three months,

500
00:39:09.800 --> 00:39:14.960
So a lot more new products.
We've got a ton of cash on our

501
00:39:14.960 --> 00:39:19.679
balance sheet, and we do see
some really appealing M and A opportunities,

502
00:39:19.719 --> 00:39:22.519
So who knows, you could see
us and bark on something interesting. You

503
00:39:22.559 --> 00:39:27.880
know, one of my big worries
is when you're only trading at three or

504
00:39:27.920 --> 00:39:34.239
four times profits and you've got these
big, big players like Blackrock, Fidelity,

505
00:39:34.639 --> 00:39:37.320
Coin based, robin It, you
know, all of them are going

506
00:39:37.360 --> 00:39:40.199
to start seeing the amount of money
we make they could pay us, you

507
00:39:40.199 --> 00:39:44.719
know, three hundred percent premium,
it would still be a take under.

508
00:39:44.920 --> 00:39:50.400
Like that's how perplexing our valuation is
right now. So so who knows whether

509
00:39:50.440 --> 00:39:52.239
someone takes a run at us,
that would be amazing. And for the

510
00:39:52.280 --> 00:39:55.719
record, that's not on the table. Nothing's happened. I just you know,

511
00:39:55.800 --> 00:39:59.239
I'm a I'm a tradi fi guy, and when you see that much

512
00:39:59.280 --> 00:40:06.320
money trading at that little multiple,
it becomes appetizing. We've trust released,

513
00:40:06.360 --> 00:40:12.199
We're expanding into the Middle East,
that's going to be huge. We're expanding

514
00:40:12.199 --> 00:40:15.320
into Asia, We're launching our products
on the London Stock Exchange. They've started

515
00:40:15.320 --> 00:40:21.519
to embrace ETPs in the crypto space. Hopefully the US government, like you've

516
00:40:21.559 --> 00:40:25.920
got basically Trump's now embracing crypto.
Whether Trump wins or not, You've got

517
00:40:25.920 --> 00:40:31.119
the Congress and the Senate really becoming
more supportive of this. And to me,

518
00:40:31.239 --> 00:40:35.559
it's only a matter of time before
Bidener, whoever comes in, has

519
00:40:35.679 --> 00:40:39.880
to do an about face. So
there's a ton of amazing stuff that could

520
00:40:39.920 --> 00:40:45.880
happen. It's just our job to
create as much value for our investors,

521
00:40:46.159 --> 00:40:50.519
launch as many of these products as
we can, really try to take the

522
00:40:50.559 --> 00:40:54.639
world by storm, and then ultimately
gravitate some of these products to Canada and

523
00:40:54.679 --> 00:41:00.519
the US once the regulators get their
heads screwed on straight. I'll look to

524
00:41:00.519 --> 00:41:07.360
get your thoughts on tokenization and are
you guys playing with tokenization? Really good

525
00:41:07.440 --> 00:41:14.400
question. Look, it is something
that will be a part or a piece

526
00:41:14.400 --> 00:41:20.639
of the future. It's not something
that we're aggressively moving into. I think

527
00:41:20.679 --> 00:41:23.960
there's still still a few hurdles or
challenges in front of it. But but

528
00:41:24.039 --> 00:41:29.800
don't be surprised if you you don't
see us launch a token type E t

529
00:41:30.000 --> 00:41:35.159
P. Absolutely we're looking at doing
an AI type e t P as well,

530
00:41:36.000 --> 00:41:42.719
because you know, if you really
spend some time looking at at DeFi

531
00:41:42.840 --> 00:41:46.440
and what it's, what it is
at its core. So the single biggest

532
00:41:46.440 --> 00:41:51.079
trend in the world right now from
a capital market perspective is et s,

533
00:41:51.280 --> 00:41:54.960
the et application of everything, So
whether it's gold, oil, baskets,

534
00:41:55.000 --> 00:41:59.800
indexes, you know, everybody's moving
towards that. And then one of the

535
00:41:59.800 --> 00:42:05.960
other biggest trends in the world is
crypto, and within crypto is obviously tokenization.

536
00:42:07.280 --> 00:42:12.639
We hurdle both of those and so
you know, would you do you

537
00:42:12.639 --> 00:42:15.840
want to be a market leader in
tokenization? I don't think so. I

538
00:42:15.880 --> 00:42:20.679
think you'd rather be the second or
the third player, wait and see what

539
00:42:20.760 --> 00:42:24.920
happens and then create create an ATP
on it. But yes, I do

540
00:42:24.920 --> 00:42:29.760
do think ultimately, you know,
people are going to buy houses like a

541
00:42:30.119 --> 00:42:31.719
they'll tokenize a house, it will
go on to a chain, you won't

542
00:42:31.760 --> 00:42:35.519
need a realtor, and you'll be
able to buy a house or a car

543
00:42:35.719 --> 00:42:38.000
or whatever. I really do think
that's a trend and somewhere where we're going.

544
00:42:38.039 --> 00:42:40.280
I just don't know if we want
to be at the forefront of it,

545
00:42:40.360 --> 00:42:47.400
because it really truly what are we're
We're a fintech company who's embraced crypto

546
00:42:49.159 --> 00:42:52.159
and ETFs. Yeah, that absolutely
makes sense. And a lot of these

547
00:42:52.159 --> 00:42:55.519
things you're still going through trial and
error to figure out what's you know,

548
00:42:55.679 --> 00:43:00.599
lawg what what has staying power,
and what you know people will use.

549
00:43:00.880 --> 00:43:04.239
But yeah, that absolutely makes sense. I know we're coming up on time,

550
00:43:04.280 --> 00:43:07.000
so I have some wrap up questions
here for you. First, if

551
00:43:07.039 --> 00:43:12.400
you could create your own metaverse,
what would the theme be. I'm a

552
00:43:12.519 --> 00:43:15.800
sports lover, so it'd be some
sort of a of a of a you

553
00:43:15.840 --> 00:43:21.960
know, a world series of like
NFL hockey baseball, Like, I think

554
00:43:22.000 --> 00:43:24.639
that would be super cool. So
so that would be my metaverse focus.

555
00:43:25.159 --> 00:43:28.559
I don't know if it's what other
people would do, but I think that

556
00:43:28.599 --> 00:43:31.440
would be super cool. And you
you know you've seen concerts in the metaverse,

557
00:43:31.800 --> 00:43:36.880
Yeah, I think. I think
world sporting events would be really cool.

558
00:43:37.480 --> 00:43:38.400
I would love that. I'm a
big sports fan, so like,

559
00:43:38.440 --> 00:43:42.559
if I can't travel to a game
or something, if I can exactly on

560
00:43:42.639 --> 00:43:46.199
my Oculus and get that full immersive
experience exactly, wouldn't that be cool?

561
00:43:46.400 --> 00:43:55.639
That'd be amazing. Rapid fire questions
favorite food, sushi, favorite musician or

562
00:43:55.639 --> 00:44:01.079
band. I'm gonna get roasted for
this. I'm I'm a little bit old

563
00:44:01.079 --> 00:44:06.800
school, but I loved Hall and
Oates and led Zeppelin, so people can

564
00:44:06.880 --> 00:44:13.639
laugh at me. But my newer
ones would be probably Tama Paula and Coldplay.

565
00:44:14.599 --> 00:44:16.840
Man. I got Hall and Oates, I got love Zeppelin on my

566
00:44:16.920 --> 00:44:21.199
playlist. I listened to everything.
But you can't, I mean, how

567
00:44:21.199 --> 00:44:23.440
can you hate on those bands?
You know? Well, it's just maybe

568
00:44:23.480 --> 00:44:28.199
I look, I'm I'm one of
the most uncool people in the world,

569
00:44:28.280 --> 00:44:35.440
and that probably didn't help me out. So favorite movie I love done too.

570
00:44:36.800 --> 00:44:40.039
I mean, like like historical,
like world class movies. I probably

571
00:44:40.039 --> 00:44:44.320
have to say, Butch Cassidy,
I'm a sundance kid with Robert Redford and

572
00:44:44.360 --> 00:44:47.639
Paul Newman. But of the newer
genre, Dune one and Dune two were

573
00:44:47.639 --> 00:44:52.440
incredible. I can't wait for doing
it, like like the finale. That

574
00:44:52.639 --> 00:44:55.280
was an epic movie. I haven't
seen two as yet. I've seen one.

575
00:44:55.400 --> 00:44:59.679
It's Oh, you gotta go.
It's incredible. Yeah, I check

576
00:44:59.719 --> 00:45:07.000
it out. Favorite book, Ain
Rand fountain Head. It's a little bit

577
00:45:07.000 --> 00:45:09.440
older again, but it's a really
cool one. If I look, if

578
00:45:09.440 --> 00:45:13.719
I was gonna have to pick a
newer one, and this is so weird

579
00:45:13.880 --> 00:45:16.320
for a guy who's like a like
a finance guy. But I love the

580
00:45:16.440 --> 00:45:22.199
Sarah J. Moss fantasy books,
throwing Glass or rosen Thorns like any of

581
00:45:22.239 --> 00:45:30.119
those those type I find fascinating,
Like Doune anyhow, I gave you more

582
00:45:30.159 --> 00:45:35.440
than one. But and when you're
not working at DeFi Technologies, what are

583
00:45:35.440 --> 00:45:40.320
you doing for fun? Working out? And I adore fishing. I just

584
00:45:40.320 --> 00:45:45.920
got back from a fishing trip.
Nice Russell, pleasure chatting with you.

585
00:45:45.400 --> 00:45:51.760
Excited about the future updates around DeFi
Technologies, I love the Bitcoin treasury strategy.

586
00:45:52.320 --> 00:45:53.599
We'll have to have you back on. Thank you so much for joining

587
00:45:53.599 --> 00:45:59.239
me, thank you very much for
having us, love love doing this,

588
00:45:59.320 --> 00:46:00.119
and absolutely you would come back anytime.

