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Hey, what's up and welcome back
to another episode of The Straight Shooter Recruiter.

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My name is Emily Durham. I'm
a senior recruiter by day and your

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favorite podcast host by night with the
goal of helping you thrive. And you're

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nine to five and beyond. Today's
episode slash video. Depending on where are

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you're watching this, you got options. Baby. I am so excited to

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be hanging out with my friend Brittany. Britney Castro is like the finance guru.

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I'm talking entrepreneurship, I'm talking a
CFP professional. We have such an

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amazing conversation ready to go. Whether
you are a woman in business, a

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female entrepreneur, if you're someone who's
looking to be a Certified Financial Planner professional,

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this is the episode for you.
Don't forget to leave a rating,

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Subscribe, check out Britney Socials they're
all in the descriptions in bio of this

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episode, and enjoy the show.
Today's episode is proudly done in partnership with

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the Certified Financial Planner Board of Standard. Thank you so much for sponsoring this

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episode and let's get into the fun
stuff. I am super excited and honestly

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today's episode already know is going to
be full of absolute hits, especially for

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people who are early in their career
and trying to navigate what they're looking for,

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or people who have just never considered
a career path. As a CFP

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professional, I really think today's today
is going to have some heat. I'm

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excited for it. Yes, always
we've got to bring the heat always,

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you know, love to do it. That's that's our vibe. We were

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just comparing our coffees, so we
are both like super charged up and ready

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to rumble. Yeah, always love
it. So I know you and I

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are super familiar with what ACFP professional
is like what they do, but for

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folks who maybe aren't as familiar,
what is a CFP professional and what do

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they do? A CFP professional is
a certified financial planner, So one has

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to go there's a few requirements to
get that designation. So usually it's people

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in the financial industry, right like
financial advisors or professionals who want to maybe

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get this designation for credibility or for
more knowledge to help their clients. So

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there's ethics requirement, there's an education
requirement, there's experience requirement, and then

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you have to pass the board exam
requirement which takes some time to study for

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you know, it's a it's what
I like to say, like the CPA

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designation is for tax professionals, I
think the CFP designation is for like financial

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advisors who are working with clients and
financial planning type of relationship, whether it's

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helping them invest, save, you
know, get the right insurance products,

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etc. So it's it's a very
great designation. As you know, I

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have it, and I love it, and I think everybody in finance should

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get it. I'm so interested by
it's actually of the few friends I'm yourself

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included, who are CFP professionals,
and one of the things that I always

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here helps them stand out in their
career is having this certification, and this

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designation is a game changer, Like
that's what really sets you apart from you

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know, your peers or your colleagues, and you know, really gives you

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that sense of credibility, even if
it's early on in your career. Do

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you feel like that's something you know
that you benefited from. Was that your

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experience kind of having that designation in
your pocket? Oh definitely. So my

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background, I started as a financial
advisor right out of college at age twenty

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two, I didn't even know what
a financial advisor was. I just took

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this job, and I really liked
it. I learned I liked helping people.

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I liked you know, you know, you're kind of like running a

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business, so I liked the business
element. And then you know, there's

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good money potential, income potential.
So I liked all the elements of the

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career and I soon realized, Okay, if I want to stay in this

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career, I want to become credible. And also I was really young at

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that time, so I wanted to
become like I wanted the CFP designation to

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be like, yes, even though
I'm young, I have the CFP designation.

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So I actually got it when I
was twenty six years old, which

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is really young. I think it's
like really rare to get it that early,

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but it was just part of my
career path. I wanted the expert

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tease and more knowledge. And it's
definitely been a game changer for my career

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because ever since I got the CFP
designation, I've leveraged it just when I'm

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talking to prospects and clients, like
you know, I went and did a

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year and a half of education requirements. I sat with this board exam,

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I studied for like a year and
a half of my life. You know,

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I committed to this designation, so
it wasn't I'm not like taking this

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career lightly, like I want to
be a great financial planner. And then

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also once I started doing like speaking
in brand partnerships and becoming more of a

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thought leader in the financial planning space, it helped my career take off in

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this whole other realm. I love
having my CFP as like the badge of

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honor, Like, yeah, I'm
a CFP, and if you're not working

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with a CFPRE, you're not like
doing yourself a favor. Go work with

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a CFP. So I often brag
about it because one it's something to brag

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about, but then too, I
want to bring awareness to people so they

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do I'm the right professionals to help
them on their career financial journey. You

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said something that perfectly ties into what
I wanted to ask you, because I

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know for me, early in my
career I changed career paths Britney. I'm

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not kidding, like it had to
be six times. I had a billion

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different majors. Every time I switched
into something I was like, oh,

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this doesn't feel right, and I
just had a very difficult go at navigating

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and figuring out exactly what I wanted
to do, and ironically, my career

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became careers. So what made you
decide to go down this career route and

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what made you decide? You know, I have decided I'm going to move

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forward with the CFP certification and moving
forward as a CFP professional. So when

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I took I got a degree in
business teabombics, I had no idea what

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a financial advisor was. I knew
when I was in college I wanted to

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have a business. I actually thought
I was gonna run a restaurant because I

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love the social element, you know, food brings people together. I loved

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it. But I worked at a
restaurant and I was like a lot of

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work and you don't get any weekends
off. So I went to school,

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got a business economics degree, and
I literally just got a job offer as

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a financial advisor. And I remember
sitting with my career counselor and I said,

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what should I take this job?
I don't know. She goes,

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yeah, take the job. You
might like it, and if you don't

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like it, at least you're going
to learn something and then you can move

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to the next one. And I
actually just took her advice. I took

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the job and I ended up liking
it. And then the recession hit in

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two thousand and nine. So then
two thousand and eight, two thousand and

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nine happened, and it was like
so early in my career and I was

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like, Okay, I want to
stay in this profession. I don't think

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I'm going to stay at this corporate
firm. I need to go and like

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find a little bit more independent and
like be more of a business owner entrepreneurs

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what we call it now. At
that time, I didn't even know what

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the word entrepreneur was. I was
like, I just need Yeah, I

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was like, I just need more
freedom to run my business like a business.

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So then I once I decided,
okay, because I was going back

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and forth, like should I stay
in finance. I'm very creative, I'd

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like dance. I'm a dancer.
I was, But then I thought,

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no, this is like a good
field to stay in. Again. You

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could help people, you could have
a flexible schedule, and you could make

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a lot of money. So it's
like I like these components of the industry,

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but I need to make sure I
find a new platform, so I

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went to the independent platform. And
then at that time is when I decided,

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Okay, now that I'm going to
stay in this industry, I'm going

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to get my I'm gonna be like, get this designation that we all knew

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CFP as a designation to get so
that people think of me as credible.

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I love that your long term wasn't
linear as well, because I think there's

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something to be said for Like I
think people, at least myself, like

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sometimes you panic when you have all
of these different certifications and courses and you're

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terrified that you're going to get pigeonholed
into now I'm going to do this one

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specific role for the rest of my
life. But I think what's unique about

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your career, but also like the
CFP certification as a whole, is the

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foundational skills that you get. Yes, obviously are going to help you have

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a fantastic career in finance, you
know, support your clients, but those

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are also life skills. Like I
remember when you and I were chatting earlier,

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you were saying that there were some
people that you studied with who had

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no intention of working in finance,
Like, I want this certification for my

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own ability to manage my finances and
like, that's bananas, that's so powerful.

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Yeah, those people were cut through. I was like, you're doing

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this voluntarily. Ah, that's impressed. It is fun to you for my

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career, but go you Yeah,
I think you nailed it. So finance

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is still one of the things we
don't learn in school. We don't really

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have a good solid education around it. People still don't like to talk about

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money, and yet it affects so
many of our decisions in life. And

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so for me, I thought,
Okay, one the CFP designation is going

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to help my career, and then
I'll be more confident when helping my clients,

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you know, just like providing them
options of what they need to do

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with their money. And then,
like you said, and I'm like getting

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it for myself. So I know
all these strategies. So at every stage

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of my life I'm going to reflect
back to the CFP curriculum and be like,

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oh, yeah, I remember when
I studied stock options or living trust.

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And even though that wasn't maybe like
on the radar back then, it's

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been so valuable throughout my life and
career just to pull upon that knowledge and

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expertise one hundred percent. And I
think that's one of those things you also

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learned, at least I learned later
in my career, which is just the

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value of having your personal brand clearly
defined and how much that can just propel

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your career. And you know,
it's not like you took a willing nilly

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course you found online, like the
CFP certification is one that is so highly

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accredited, and like it's not easy, Like I can't even imagine the study

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schedule alone that would be going into
this. So to say that this is

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attached to my profile, especially earlier
in your career, especially as a young

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woman in finance, like I would
imagine your experience too, as you know,

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as a woman in a typically male
dominated industry. Like that's one more

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thing to say, I know my
stuff, Like, don't mess with me.

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I know, I know where the
info is coming from. Absolutely,

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And I think you brought up a
good point, Like I was a young

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woman, I'm still a young woman
in the industry. You still are.

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Yeah, let's get back clear.
I was and and still in Amen,

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there's a huge opportunity for young people
coming out of college or just ambitious,

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you know, wanting something for their
career, something different, to come into

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the financial planning industry and look at
the CFP as a designation because one,

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like you said, it's going to
help you in your personal financial life and

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then you'll be able to maybe use
it as a financial planner or there's so

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many different other avenues and professions within
finance that you know, having a CFP

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designation can be useful for even if
you're an fintech or you know, there's

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so many different things you know that
the SEFP can help. But I think

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their career is a great career,
and especially for young people who are maybe

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thinking about, Okay, what is
it that I want for myself, Like

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come over and test it out.
That you you won't know until you give

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it a shot, you know.
I think it's rare to find a career

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where you can help people, like, you know, helping people with their

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money is very it's very honorable,
do you know what I'm saying? Like

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people are so intimate. It's so
intimate. Like for all those years I

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help clients, I thought, Wow, I'm like it's so intimate. They

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trust me. I'm like in the
know of their deepest you know, fears

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or concerns or goals in life,
and that's a really you know, special

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thing. And then you get to
make money. You know, there's a

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lot of that. Yeah, there's
a lot of millionaires that come from the

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financial world, do you know,
there's good money. And then for the

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most part, I mean, depending
on what your career position actually is.

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But you have flexibility. You know, I have unlimited flexibility because I run

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my own business. But of course
it takes work and discipline. But I

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like that flexibility, especially as a
woman. So I actually would love to

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hear more about that too, because
what I love about your career is,

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yes, it started in quote unquote
like your traditional finance space, but it's

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evolved into something so different. So
can you talk to me about that evolution?

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So you kick start your career in
finance, you say, okay,

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the CFP professional route is where I
am going. How on earth did you

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land being a brand ambassador? You
know, a business owner, a public

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speaker. You've got this amazing online
presence, Like tell me everything, how

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do how does one do this?
You just are creative. It's my like

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creative, It's yeah, it's just
my personality. It's just as much as

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I am like analytical and can do
numbers, I'm probably even more so creative.

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When I started my company nine years
ago, it was one hundred percent

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virtual, and I was doing online
marketing and social media in finance, which

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at that time was rare and still
pretty much is rare. Not a lot

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of finance people leverage social media and
online marketing like they could be. But

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I remember thinking, like, what, I don't understand why everyone's so closed

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to this, Like why wouldn't you
run virtual? Why wouldn't you do your

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meetings over zoom? And then when
the pandemic happened three years ago, I

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was like, yeah, I've been
running this business model for like six years

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now, like it was yeah,
it was like yeah, you know,

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And so it was almost validating in
a way to see that my vision of

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what I wanted for myself actually was
correct. I've continued to do financial planning,

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but then I was like, okay, I want to leverage speaking.

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I want to get paid to speak. I just had these other goals of

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what I wanted and I just slowly
like worked on them, made them happen,

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and I still work on them and
still pump out consistent content, and

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a lot of things I didn't even
know existed, like brand partnerships. I

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had no idea what that was until
one company said, hey, we'll pay

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you to be a spokesperson for us, and I said, Okay, that

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sounds great, and then yeah,
yeah, and then now brand partnerships are

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like kind of normal, like we
know about them. So I think part

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of it is you have to be
willing to go into the unknown and take

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risks and not and keep doing the
work. Like also, it takes work,

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do you know what I'm saying,
Like consistent action even when nobody is

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looking, even when people are saying
it's not going to work, or I

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don't understand why you would do that, speaking of growth, because I think

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that's the perfect segue. Is you
know, is there anything you wish you

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knew about being a CFP professional,
you know when you had first started in

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your journey, or even like another
spin on that, things you would tell

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somebody who's just kicking off this journey, but say, go get your CFP

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one because there's so many baby boomers, Like this is what people were telling

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me when I first started. There's
so many baby boomers in the financial industry.

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So like a lot of the financial
planners and advisors that exist today are

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eventually going to phase out, meaning
they're going to retire. You know,

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the next generation has to come up. So there, to me, there's

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such huge opportunity, Like if you're
forty and under right now in finance,

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there's so much opportunity because like the
shift is occurring. Like just think like

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people who've been helping all these clients
are not are gonna be phasing out,

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and so the wealth and people looking
for advice and professionals to guide them like

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is only going to go up.
I mean, just another like work work

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wise, one is just I wish
I would have known, like relax a

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little bit more like when I first
started, I was there, we relate,

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you know, like just trust them
more. I mean now I have

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a lot more relaxing and trust in
my career and my work because I get

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it. I know that if I
put in the work, It's like to

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me, I think of it like
like gardening. You plant the seeds,

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you water, you nurture. If
you do it right there, the bloom

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is going to happen. Having direction
is half the battle, like it really

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is. I think you have to
trust like, if you are someone who

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is on the fence, you know
about your career, you're maybe considering a

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career as a sort of fined financial
plan or professional like, take the time

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to explore that, because even if
you like have an inkling that you know

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you might like this, you might
like that. I totally aligned to you,

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Britney, Like, my biggest piece
of advice is work a little bit,

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day by day towards your big goals, and suddenly your big goals are

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going to be very very close to
you. But I think step one of

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that is finding a goal in their
career alignment where you're like, yeah,

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this is what I'm supposed to be
doing so And I think that's the beauty

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of these conversations because I know,
for me, if I heard someone talking

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about a career as a recruiter on
a podcast and I will not disclose how

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many years ago because I'm a young
fresh spring chicken, but I would have

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said, like, of course,
I was like I would have, you

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know, really had a moment of
oh wow, Like I think I would

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like that a lot. That might
have alleviated a lot of anxiety. So

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I totally agree, Like it's day
by day and just take the time to

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figure out what excites you. I
do have one question I always love to

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ask this. It's a bit of
a fun one. But imposter syndrome.

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Man, she lives, she breaths, she is everywhere she is with me,

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I may as well have it like
Imposter syndrome fan club T shirt.

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What is one piece of advice that
you would give to someone or even like

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your younger self on how to overcome
imposter syndrome? Like, especially in the

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world of finance, where it's it
can be intimidating, it can be competitive,

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it can be all of these things
like how did you or how would

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you have pushed through? You know, if you could do it all over

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again. No one has it figured
out, Like, that's what I would

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just give her mind, Like,
no one has life figured out. We

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literally are all just doing life and
we're doing our best. And what we

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think someone has it figured out?
They maybe they have more experience. So

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I think experience definitely helps you gain
confidence in whatever area you're in, relationships,

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finance, your career, family,
experience definitely helps I know that in

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my life. But with the imposter
syndrome, I think you really just have

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to realize nobody really knows more than
you, Like, I mean, yes

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they do, but I'm just trying
to say, like we're all literally figuring

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it out as we go, and
we were all there once too, like

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everyone had a day one. All
of us have had a day one,

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and we we're all equally terrified on
day one. You know what's good for

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me? Which I think I love
this part about myself. I am a

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learner. I love learning and I
love putting myself into new, unknown things

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where I constantly have to like learn
something like last year I danced before,

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but last year I committed to learning
salsa, and I remember in the beginning,

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I was like, oh, going
all these salsa clubs and like classes,

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and I felt like, oh,
okay, this is unknown, like

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I'm not you know, I got
to learn, and it's the beginner mindset,

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like we all got to start somewhere. It's not a big deal,

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you like. And then recently I
went out salsa dancing and a woman came

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up to me. She's like,
oh my god, you're so good.

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How do how do I become like
you? I was like, oh my

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god. Last year I was like
you asking a girl, you're so good?

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How do I become like you,
and I just committed. I committed

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to learning the craft of the dance, and I enjoyed the process. It

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wasn't like a serious thing like I
have to get good. I just was

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like, Oh, I want to
learn a new hobby. And I think

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that's good for all of us to
constantly learn new things and get in that

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beginner mindset because it keeps you more
in that like childlike mind of learning improving.

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It's so true that learner mindset.
Hey, there's so many studies that

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proved that's what keeps your mind young
and healthy. But it also alleviates a

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lot of pressure at work. So
if you're someone who's like, oh,

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this career sounds fulfilling, I love
the idea of helping people frankly live their

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best lives. Like money is personal, money is emotional, and like if

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that is something where you're like,
oh, I would love to do this,

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but what if I suck at it? Like what if I'm not going

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to be good? Refrain your mind. No one is going to be good

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on day one. Anything we have
not said to the people. I need

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to come up with like a name
for the listeners, because the podcast name

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is too long for me to like, yeah, right, like we need

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like a thing. So I know
you're an entrepreneur. I'll leave that and

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you're the back of your mind if
it ever pops up. But anything we

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haven't told, you know, our
listeners or anything you'd like to leave them

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with that we haven't touched on.
Yeah, when I would just say,

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really consider this as a career.
It's a great career. You've helped people

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with something that is scary, maybe
overwhelming for them. I just you know,

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worked on a brand partnership yesterday and
the studies are still the same.

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A lot of people still don't talk
about money, feel a lot of emotions,

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negative emotions, shane, guilt,
embarrassment, avoidance with money. So

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it is. It is a beautiful
career and the fact that you can really

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help people with something make it less
scary. You know, have a lot

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of opportunities, just the different roles
you can have in the financial world of

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career. But yeah, I would
definitely say tested out, you might really

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like it. Like me, I
just took the job and here I am,

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and I love that. I could
not agree more. Brittany, I

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had such a good time recording with
you. I cannot thank you enough.

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There's so many good tidbits here,
like both for people interested in finance,

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but also just like general career advice, like if everyone is walking away,

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you know with one thing, I
think it's take the risk say yes to

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things that scare you. Also,
I know you're nervous about starting your career

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as a CFP professional. Give it
a Google. I've got great resources on

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linked in the description, both on
YouTube and on the podcast platforms wherever you're

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listening, check them out. I
am a big believer in if it scares

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you, that's usually a sign you
should be. But right I can't take

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all the credit for that. That's
very much a my dad is um but

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I'm just going to rebrand it so
it's fine. But thank you all so

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much for listening. Excited to hear
what you have to say in the comments.

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Don't forget to have some conversations with
us down below, and I will

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see you next Sunday,