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Do it do it today, you guys jennycell dot com slash checks at jennycell dot com slash chick. So you came across an interesting, interesting story that when you sent it to me, I was like, oh, yeah, this, we got to talk about this. And so I'm not a person who has known I now know as of the last couple hours, I now know more about Lululemon than I ever wanted to know. You got to tell me simply than I ever just known. I just buy the crap for a teenage girl. People would be like, why do you buy it? It's so expensive? Oh my god, we can get into that. But yes, tell me more about Lulu Leman because the name is annoying and my husband calls it lu Lu Lulu. Well, yeah, and I was curious about that because the story that you had found was about the former well the actually the founder and former CEO of Lululemon, a guy by the name of Chip Wilson, who I had forgotten all the controversy that surrounded him, what almost ten years ago at this point, and the reason that he knew actually got ousted. Essentially, even though he continues to be majority share owner, but he just doesn't have like business. He doesn't have any involvement in the actual day to day business. The reason that he was essentially forced to resign are because of comments that he made about the complaints that he was getting from some of the women customers who and they were primarily women at the time. Now it's like actually split, which is even weirder. That's a whole other thing. But you do see in the stores that it's yeah, uh huh with their little Stanley cups and everything. Yeah, it's kind of fun. So the comments that he made back in the day which got him ousted were women were complaining about pilling of the leggings, and his response to that was to say that his leggings are not made for every body, and that some women's thighs rubbed together in a way that is not conducive to the styling or the material or the fabric or whatever of his leggings, And man, did the world. What you're saying is that if you have a thigh gap, then they're not gonna pill. That's what you're saying. So if you're skinny, if you're skin and bones. If you're skinny, then okay, maybe not skin and bones, But if you're skinny and you have a thigh gap, they're not gonna pill. But if you're fat, if you're a chunker, then they're gonna pill. Is what Chip is saying, right, is that what he's saying, your words not is okay? Paraphrasing for Chip kay all right. And then his apology, like he released this big apology video and it was kind of a disaster because he apologized to his employees for the drama, but never apologized to the customer. And then so essentially he was forced out and he continues to be majority shareholder. Well. Now, he is very outspoken in a number of ways about a number of different things, and he's a controversial figure, but most recently he's spoken out against his own company. I mean, the company he founded, their obsession with diversity, equity conclusion, and he's mocking their obsession with it. And I thought that the quote that you had found that he made about branding was so exactly right on because he said the definition of a brand is that you're not everything to everybody and you don't want certain customers. So now there's like a whole new backlash. It's it's kind of funny, but the new people love that. They love the DEI thing, and they want to shun him. They don't like that, but he founded it much like like we did it a podcast I don't know about a year ago. You remember that documentary with Abercrombie. They did a whole documentary on Abercrombie and Fitch called White Hot. Oh that's right, I'd forgotten it was called white Hot and it was about all these you know, beautiful basically white, young you know, muscular, just young adults in these ads and that was it was like the prep school kind of look is what these kids were. And they were like, oh my god, we can't have that. Like they it sold a ton, I mean like people wanted people wanted the image and they were going into abercron Bie like crazy, and then it's like no, no, no, we can't have that. They put the brakes on it. We can't have that. And that affected sales. I mean it affected a lot of It affected the brand because the brand was that image. And so it's interesting because there's comparison to that, there's comparison to like other like Victorious Secret. You know, Victoria's Secret was remember like you and I when we were growing up, we look at Victoria's Secret or supermodels in general. It's like it used to be you look at supermodels or just models and they would be actually pretty and thin and aspect listen, and I'm not like, I guess there's a time and a place for like plus sized models. I get it. But now it's like, you know, you got like lizo sized people walking around saying that's a model. I mean, I really is that a model? Is that? Like? That's it? You know that Linda Evangelista and Cindy Crawford and Christy Turlington and all those people are like, are you serious? Like really, that's considered. They'd probably never say it that loud. Of course, they would never say it out loud because it's not politically correct, but you know they're thinking it like that because back in the day, a model was a model was a model. But we would look at Victoria's Secret and we would think, okay, the Angels were like these beautiful statuesque, six foot tall, you know, thin legs, forever models, and you know it's like that was okay because that was that was their image. That's Victoria's Secret. It made you want to go in and buy stuff and you're like, I'm never going to look like that in that outfit. But that's that was their image, and it's okay to have an image and a brand. And that's kind of what Lululemon is experiencing now like they had the brand of fit, you know, hot yoga mom going in there with their tight ass, and you know it's like she and she did have the thigh gap, and that I think is what Chip intended for the brand image. And now it's like, no, no, we want every we would to include everybody, you know well, and they're speaking out against him, which is what is so remarkable about this is that Lulu Lemon now is actually coming out and saying he does not represent our company. And I'm like, but doesn't he like your company would literally not exactly without him. So how do you say that he doesn't represent you if you just do like if you just go to their website. Of course they are all about DEI. They're like absolutely obsessed with it. And he just is speaking out and saying this is I mean, the wokeness and the DEI stuff has taking a huge hit right now with all the university stuff that's been going on, and so I think that his point was valid. And to find to see his company, his own company in which he's a majority share owner, say he doesn't represent our values. I think they're the ones that have forgotten what they are actually all about I'm kind of pulling a Roseanna on him. Yeah, they started the whole thing, and he's the it's you know, he started it. He's the one who had the brain power behind it. And he's like, I'm going to start this, and then they have the audacity to tell me what this is all about. It's kind of like if you and I sold chicks on the right, which is what's never going to happen. But if we ever, if we ever did that, and then somebody would be like, we're going to go ahead and make it woke and liberal. What It's no, you know, because that's not the brand. It's just simply not our brand. Right, But that's precisely what I'm seeing here. And then it and ultimately I think, okay, well maybe it will fail, but it's it's not. I mean they I've read that the the ath leisure market is estimated to reach six hundred and sixty two billion dollars by twenty thirty because people want to just dress in yoga pants all the time. Remember when yeah, wow, that was like this is yeah. Remember we got in a fight about yoga pants like years ago. It was like yoga pants are bad. Well, it appears that every woman wants to wear yoga pants and men want to wear yoga pants. I'm not comfortable with that. Men are also going into Lulu Lemon and buying yoga pants. It's freaking weird. But this, but it's this is what they're doing. And then with my daughter's generation, the gen Zers, it is like kind of a status symbol. Like you know, we grew up and we had Jordash jeans or guest guest jeans, right or whatever, Sergio Valente or Forenzas with the popped collar, you know what I mean. And they were striped and neon, and then we had like our big perme like when you we had our own status symbols. Everybody, every generation has their brands, right, this generation has Lululemon. That's it's weird, mock, It's so freaking weird because all they want to do I will, I'll go buy jeans from my daughter. She'll be like one pair of jeans for the school year. And I'm like, for the love of God, just wear wear jeans. You live in Texas where because I'm such a jeans girl. I'm such a jeans like rock t shirt kind of girl. And I'm like, can you just wear a pair? I'm not trying to enforce my style onto you, but could you just maybe once you look so cute and jeans, could you just wear jeans? And she'll get a pair of jeans And the only time she ever wears jeans is on the ring age. These girls wear leggings every single day to school. Wow, And we didn't do that. We never did that. And so this is but it's it's middle school, it's high school, and they're expensive. Well that's what you were telling me pre show, is that they're like over up sane. And so what she does is like I've bought her a couple pair. I will say I have, and people like, go ahead, judge me. That's fine, she's a good kid. I bought her a couple pair. And what she does is she will sell and buy more on poshmarks. So she poshmarks now and then she market places and she does you know what I mean, like what through us. But like she'll she buys and sells, like she'll go to like them. Like there are consignment shops around here in the Waco area, and like there's one near Baylor University where all the little rich girls go to school and they have first thing. When you walk in, my daughter will make a bee line to the Lulu Lemon rack, you know where all the college girls get rid of their consignment Lululemon. I mean, this is what they do. It's like girls are just obsessed with this Lulu Lemon crap. It's it's crazy to me. Well, and and the name, which of course is highly annoying, there's a story that goes back to Chip, you know Chip Wilson about that as well, because of course he's the founder, he's the one that came up with the name. And so before I tell you that, I wanted to just remind people that you can still be fit and wear ath leisure and also a lot of stay should from omahas they should eat a lot of steak. It's good, good, free to eat protein when you're working out in your ath leisure or not working out in your ath leisure, if you're leisuring in your ath leisure. And so I know, I mentioned to our morning crew that my recent experience with ordering seafood from Omaha Steaks was extraordinary. And I ordered salmon, and I ordered red snapper, and then I went online and looked up a recipe on how to make red snapper. I can't either. Like I was feeling very very very like poladine for a moment, and it was delicious. I mean, they make it so easy, right, like they give you the cooking instructions. I just wanted to know, well, how should I season it? And I got the most amazing cheesy potato sides. And that's one of like a zillion different kinds of potato sides that they have at Gallach. They have augura everything. You guys, all the potatoes are so amazing and it makes it look like you're like a gourmet cook because they the way it's presented is so beautiful. Yeah, but also so delicious. So all their stuff is just fantastic. It's so great. And listen, I know it's after the holidays, but you should treat yourself. If you didn't get it for Christmas, you should treat yourself. And you can get fifty percent off sitewide right now use code Chicks check out and then get an additional third dollars off your order. So, I mean, that's a really good deal. Everybody needs meat. It's a great deal. Valentine's Day. Everybody needs Valentine's Day is around the corner. You can do that for your sweetheart, your honey. I mean, I buy it anyway. I buy it from myself. But if you're into that, like mock, buy it for your special someone. Okay, So let me tell you the dirt on Lui les name. So when he was starting the company and he was in a mode of obviously, build the company, get lots and lots and lots and lots of customers, he was thinking internationally and thought Japanese women would be a great market. And he knows that like American brands are super popular in Japan, and so he decided he decided, because L is a hard letter for Japanese people, to my thoughts, that he would put as many l's in one word as possible because he thinks it's funny to hear them say it. And so people, of course we're super mad in they were like racist, that's so mean, it's so awful. But he did it knowing that Japanese people would find that name uniquely American and therefore be more app to buy it, app to buy it, and so it was very very thoughtful. His decision about the name was all because that is fascinating. I had not I thought right, I thought it was I had some other sort of significance. But I mean, my god, my husband makes fun of that name all the time, and now I'm gonna have to I meant to ask him to say it in a Japanese accent. So this guy, I mean, people just absolutely can't stand him. And I don't think he gives a crap, which is why this whole thing is so funny. I mean, he's he's pushing back about against so many things that we talk about all the time, like the whole body positivity movement and all of the DEI nonsense. It's just utter garbage. And we just showed a video the other day about fact Falcon is happy, which I mean apparently those women can obviously fit into Lululemon. They can buy Luli. They're probably going to show off their Lulu Levans as they go to facc on and then we're like the crop tops because everybody because there is at this point, everybody's like showing it off. It's like there is no I guess. We talked a lot about shame the other day, which people will get mad if I say you should have shame for being fat, but there there is there should be some sort of element of shame to being morbidly obese, rather than celebrating morbid obesity. I mean, it's one thing to be a little bit chunky, you know, but it's another thing to be morbidly obese and being out there, look, you know, in front of kids, in front of other people, in front of God and everybody on TikTok and saying this is the way you should live your life, like this is awesome. We should celebrate this because morbid obesity is completely unhealthy. You're going to die well, And we say the same thing just before people get all their panties up in a wad. Who's that chick? What's her name? Somebody cooney on TikTok? Who is like death, Oh my god. I mean she's suffering from anorexy, Like it's so vile and so totally unhealthy. She's also gonna die. I mean, there's like a whole big range of health. We're not telling everybody they got to look like nettles, but there are extremes, both of which are so Don't you think though, Like if there was an anarexa con that people would people would be completely outraged if people if there was. Seriously, yeah, they would be outraged if there was something like that. But the fact that it's a morbid obesity con you know, people are like, oh, that's great, you do you girl? You know, you go yolo, it's awesome, yay fat liberation. I still don't know what they're liberating themselves from. I questioned whether or not it was their pants. I don't know what's happening there. But I seriously I don't get it. So we there is a double standard, and I do think it's the same. It's like one extreme or the other, kind of like what you said. So yeah, but apparently they're they're welcome into Lululemon, which I mean, they should have always been welcome into Lululemon. But it's that is that is not the demographic. I don't think that Chip Wilson was looking for when he started Lulu is the morbidly obese. Yeah. But now, of course everything is all about diversity and how everybody you know, the more women, the more women of color, the more the more diverse you are, the better, even though that's not always a good thing. No, and if you mean it's not always say it's not a good thing. Like we'll get I'm sure we'll get tons of comments to this saying you're terrible, you're a massage, Like I guess that we can women be misogynist. I don't know, you're yes, we've internalized our mesoghobic, you're you know, how dare you? You're mean? This is awful, like it's and it's not from a personal perspective. It's not dissing people. It's just, you know, sometimes if you have a brand and you want to put it out there and you want to cater to a certain group of people, you should be able to cater to that certain group of people. It's kind of like it goes to the whole having a sport for women. It should just be that sport for women. It should just be like my daughter's swim team should just be for girls, and it should just cater to girls and not to dudes. You know, And we've gotten so crazy in this country where it's like everybody should be allowed everywhere, you know what I mean? Or I should cater to everybody, and if you don't, then you know, you need to be nice everybody. You need to love everybody. Okay, Well, all right should we though? I mean it's like it used to be that and they'll say, oh my god, you're being bigoted, or you're being this, or you're being that. Is that really the case? I don't know, is it is that the case? I mean that it's so stupid to try to appeal to everybody, because, like I think about an Abercrombie, for example, I am in no way offended that they cater to gen zers. I am not going to go to Abercrombie to look for a menopausal wool crop topic you know what I mean, a super jupid crop top for you for a menopausal woman exactly. Yeah. But I'm and I don't expect them to change or offer things that are more in line with what a middle aged woman wants to wear. I don't. They have their brand and it's appropriate for them. And there's going to be, I don't know, there's going to be other stores that are more that cater more to people my age who you can't see my daughter. You see my daughter getting pissed off at Chico's, right, or J Jill is your daughter like running into J Jill and demanding represent diverse, right? And it's like this is why can't these stores just have brands and they should be able to They should be able to have brands. And I guess it's when they get super popular and super successful that's when, and that's I think that's when everything turns. When they start becoming so successful more so than other brands. Then something like triggers a group of people to say, oh, wait a second, you're not being inclusive, you're not being gotta target. We got to target you, and we've got to shut you down because because I see, I smell, I just I taste a little bit of success that you're having, and we can't have that. We can't have it with that you including everybody, and that's just freaking weird. Should be able to do that stuff in America. People should be able to be successful by you know, creating and being innovative and doing what they want to freaking do for crying out loud right and appealing to who they want to appeal to. It's actually not a terrible thing for a store to say there are certain customers we don't want. I think that's completely fine. Now on the flip side, I know what the problem government is. It Saint Pam Minnesota is that where it happened this week. Yes, on the flip side, this is where DEI is freaking weird. They had a bunch of women and I want to make sure I get this right. They made her story. What is that? That's what Savannah Gussie? Does that even mean? So on Tuesday of this week they they it's an all women city council. So it's a seven member body. They're all under the age of forty. They say it's racially diverse. So let's let's go ahead and queue up Savannah Guthrie. I think that's Savannah, is it right? I never remember her name, but I think you're right her talking about it. I think you'll like this story. History was made in Minnesota's capital city of Saint Paul today, or should we say her story was made. Saint Paul's new city council was sworn in this afternoon, made up entirely of women, and get this, Six of the seven council members are women of color, and they are all under the age of forty. Four of them are new members and say that affordable housing access to childcare are some of their top priorities. Congratulations to them and the people of Saint Paul. I am betting that they get some stuff done, are you though? Are you? Man? I mean that's where it's I kind of go, okay, Well, in government, that's a totally different story, you know. So it's like, and is this diverse? Is this? Is this what they intended with diversity and inclusion when you have all women and it's I think Saint Paul is a it's a city with over three hundred thousand some people living there, So oh okay, I wasn't sure about this. So that's that's a pretty decent size. You've got what many how many? Did I say? There were seven? Seven member body of the city council? So I mean that's you know, the thirty two percent of municipal office holders across the country are women, So this is an anomaly for sure. Oh definitely. I mean that's why it's her history so clever. It's just so ridiculous and so dumb. I would not want to work with them. I gotta have some need to have, yeah, balls, just some balls. It's like, can you imagine this is the thing? I know. I would not want to be part of that working team either, because I imagine them choosing like what to have for lunch, you know what I mean? Like we can never make decisions. No, we can't. I just like I like working with Matt. I don't know, and I think you can see there's like this underlying narrative. She didn't say it, Savanna didn't say it out loud, but she was like, it's all women, scream you men, we don't need you. Yeah, now we're gonna get stuff done. Seriously, Like men have not done anything for this They've freaking built this country, you know what I mean. It's like, what is that? What is that narrative that's being shoved down people's throats where they didn't do men don't do anything? Give me a break. I know it's it is dumb, and I don't like it. I'm uncomfortable with that narrative. I love men, I love working with men, and we should all like working together. So how is that diverse and inclusive? I ask you it's not. 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