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This is Medical Millionaire, the podcast
helping your metspot increase in status, visibility

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and profitability. Join your host as
he dispels myths, shares trends, and

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gives you actionable steps today that will
take your medical practice to the next level.

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Here's your host, expert marketer and
founder of Growth ninety nine, Cameron

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Hemphill. Hey everybody, Cameron Hemphill
here your host for Medical Millionaire. Hey,

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guys, thank you so much for
taking the time they join into the

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podcast. Our goal is a given
incredible value and insight into the medical aesthetics

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market. So if you on a
MEDSPA, you own a practice, you

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guys are in this space, this
podcast, it's one hundred percent designed for

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you and we want to help you
take your practice to the next level.

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So today I have a guest on. I have Chris from Repeat MD,

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Chris Chiamingo. He was the VP
of sales and now he is moving into

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a new role, which is the
chief evangelist. Is that right to even

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say that? Right? Chris?
You did? And it's hard to it's

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hard to say right. And it's
not a you know, you don't typically

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hear that. And no, people
don't come to me with their prayers and

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wishes for the company. This is
the role of chief evangelists. Is something

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you typically see in the in the
tech space, but it actually serves a

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real purpose and it's something near and
dear to me. What I love to

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do, which is honestly, just
spread the word about repeat MD, have

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the conversations with our customers and potential
customers, you know, join for awesome

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podcasts like this and and and just
really make sure the messaging of what we're

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trying to create and what we're all
about hits as many years as possible.

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Yeah, man, absolutely, I'm
excited to have you guys on and you

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specifically, I've been talking with your
team for months now. You guys have

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a wonderful product. You guys have
grown in the space tremendously. I've seen

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you at the shows. You guys
are like young, hungry. I've I've

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gotten to know a few of your
your guys of sales guys at the shows,

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and everybody just super cool, motivated
and wanting to help the space.

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So like, talk to us a
little bit about the repeat MD story.

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Where were you, what started it, and where are you now? And

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then where are you guys going yeah, so look repeat MD, we're we

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couldn't be happier to be here.
And you know it's I think there's a

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word for it in you know,
in either Japanese or Chinese. Don't ask

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me the word, but where it
means we're Catastrophe is also the same word

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for opportunity and COVID nineteen, I
think in a lot of ways, for

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especially for the aesthetic space, and
for us for sure, was exactly that

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we were in a space where we
were creating this a similar type of rewards

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technology, but for really the hospitality
space, restaurants, hotels, golf courses.

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And then when COVID struck, it
really put it into all that.

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But we had this great technology and
we had this desire to like really bring

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it to like bring it to people
that need it, especially small and midsized

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business owners. And you know my
CEO founder partner, Phil Sitter, you

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know, he he doesn't have any
quit in his DNA, right, he

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has the the you know, his
nickname is a kid on the soccer team,

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was the Austrian aggressor. So he
wasn't going to slow down, right,

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So he's like, find us,
find us a new way, some

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new markets to enter, and I'd
like to say that it was like my

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genius idea where I woke up and
said, let's go to Metspa Asthetics.

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But actually it's a friend of mine, E and T in Houston. Here

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doctor Ben Silento free plug for doctor
Slento, best ear Nos and throw surgeon

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in the in the Greater Ustcenaria,
he was building a Metspa next door to

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his practice and he's like, hey, can you make us that reward technology

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for us? And I was like, look, doctor Ben, you know

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we we'd be happy to, but
just keep in mind like your patients might

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get a free margarita instead of you
know, because we don't. There's there's

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no budget to actually update the app
here. And I told Phil about it

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and he was like, well,
look are they willing to pay? And

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I was like, yes, he's
willing to pay, so like, let's

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let's sign him up. And you
know, we didn't think too much about

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it at first, but we immediately
started getting feedback from his team like Hey,

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our patients really like this or coming
in we're using it for this,

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Can we this? Can we do
that? And I'll give phill all the

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credit in the world for having the
aha moment because he reached out to like

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any like his. He had a
friend, her name is Denny. She

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was working for Revans. Thinks she's
still at Revans, and she's like,

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hey, I think this is a
great idea. She introduced us to some

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of her clients and Mary Mary Beth, who used to be at Allergan.

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She's a world class consultant tight in
aesthetics, and basically they're like, hey,

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we think this is a really good
fit and we just had to work

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on our positioning in some of the
product pieces, and long story short,

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we got on our first five six
calls, you know, in the space,

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not knowing much about aesthetics, and
I think Phil and I just kind

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of looked at each other and like, hey, like this is the space

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for us, Like these are our
people. This is a demographic we want

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to serve. We're actually helping people
get like real outcomes, like real life

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changing like feeling better, feeling great
about themselves. And for us, it

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gives you that sense of mission and
purpose knowing that like, hey, everybody

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that touches your technology has a chance
to get better and improve their lives versus

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getting an extra cheeseburger, you know, it just gives you that extra focus

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factor that you need. And so
that was like in the heart of COVID,

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right. And I remember we're in
one of the share Space office buildings,

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you know us and like our core
seven eight people on the team,

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and we were the only people in
the office like for like six months,

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which is great because we had the
run of the place. But it really

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created this like bonding element where we
really like drilled down to what our values

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were, how we are going to
serve the client, like not only like

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back then in twenty twenty, but
like on to twenty twenty two, twenty

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four, twenty six and beyond.
And you know what's great is we've really

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been able to live that blueprint.
You know, ups and downs, peaks

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and valleys, you know, growth, learning lessons, all the whole nine.

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But with that absolute obsession and focus
on creating this really great outcome not

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only for our customer, which is
the MEDSPA owner, the private practice owner,

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the surgeon, the chiropractor, but
also their patients, right, giving

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them that world class experience that they
expect when they go to work, you

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know, go to a Starbucks or
to a Neme and Marcus or Nordstrom and

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delivering that in the aesthetic and medical
space and just you know, the rest

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is history. I love it,
dude, It's brilliant genius. I think

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that you guys like you guys are
driven very similar to to what we do

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with growth Anty nine for sure.
Yeah, I mean in terms of you

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know, entrepreneurship like seeing the aha
moment, seeing the audience, wanting to

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help the audience, serve that audience, and building something amazing. So now

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you guys have done a great job. And I know that, yeah,

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we we we don't. I know, we have a tremendous amount of customer

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U customer basically mutual customers is what
I'm saying. So and you know,

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it's just for the audience. You
know, how we connect with repeat MD.

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So I've talked to your your your
partnership team, Matt over there.

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He's been fantastic. There's a couple
other guys who had the opportunity to meet,

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you know, and and when we
focus so much growth thinty nine on

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the on the patient acquisition side,
right, there's the tremendous amount of feature

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overlap in the space. Right It's
it's very fragmented, and you know,

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we focus on the acquisitions like the
website, the CRM, like the digital

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marketing stuff, and I just want
to make sure like when people are communicating

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like okay, so what is the
difference, Well, they compliment each other,

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right, so you guys are retention
rewards like membership so as as you

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know, and I typically don't talk
about growth and a ton on here,

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but at the same time, I
think for the audience to know, like

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these tools together, like you pack
an EMR system in the middle of them,

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and that's your complete tech stack.
Would you agree with me on that?

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Yeah? You know, I always
hesitate to give absolutes. There might

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be some additional tech out there that
you know, like and look, every

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business is different. You have different
different needs like what's going to make you

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click and cook versus somebody else.
But I would agree that you need the

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three elements that we all provide,
right, your EMR the kind of like

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as the spine to like, you
know, just keep all the back end

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together. But like that's great.
You have an operational system, which is

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what EMR is really designed to do, like handle the operations, but you

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also need the act pquisition Like hey, great operations with no customers. That's

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not gonna that's not gonna get you
very far. You're not gonna like you

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know, the way your your your
balance and your account looks at the end

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of the month. And then if
you have great acquisition, but you don't

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know what to do with the people
once you have them, then you're gonna

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sit there and say, Okay,
I have to get I constantly more and

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more and more people because you're you're
the only way you're going to keep your

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your numbers up is with this like
ton and tons of like output and workload.

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And honestly, like that's a great
way to burn out and just make

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sure that you never grow and you
actually just have a high paying job versus

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a business that's like building you the
life in the in the career that you

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want. So yeah, my my
thought is, you have to have all

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three elements, right. You have
to have the operational like groundwork. You

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have to have an acquisition acquisition system, and you have to have a conversion

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system. And I actually I'm working
on a book that I'm putting together over

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the next few months. Hopefully,
you know, fingers crossed, I'll have

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it out there to the public by
you know, June or July. That

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kind of takes my thesis for sales
and what I've learned having you know,

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a thousand plus conversations with you know, aesthetic owners, doctors, dermatologists,

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you know, primary care physicians,
and what I think is a just a

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really simplified, cohesive like way for
them to look at their business and to

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ensure their growth like today, tomorrow
and into the future. But acquisition is

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at the very tip of that.
It's called the action system. So you

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know in it like it's very intentional, like you have to acquire or an

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attract patients. That's where you guys
excel, right, So if you have

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that piece, if you have the
attraction and acquisition, then it moves to

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our next bucket, which is the
C, which is conversion. So now

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that I have people calling me,
how do I convert them from a phone

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call to actually coming in and spending
money if they're in front of me,

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how do I convert them from you
know, just botox to a higher margin

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treatment service, which is what REPEATMB
really specializes in. And then the T

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stands for turn right, It's not
like we're not vampires here, so're not

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turning them, but we're trying to
turn that initial visit into turn them into

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a regular patient, a regular client
that comes in. You know, they're

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coming in once a year. How
to eat them become in twice year,

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they're coming in twice three times.
And there's more to it, but that

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that those first three pieces of act
is really where growth ninety nine or repeat

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MD. If you marry them together
with an EMR that you know is easy

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to work with, you can have
all the success in the world without having

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to invest you know, tens of
thousands of dollars and you know, Google

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at ads and just waste the money
on shit like that. Excuse my language,

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but we spent we spent tens of
thousands of dollars on ad words and

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got like two leads and like this
is ridiculous. At least Google made some

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money. So I don't I don't
recommend that, by the way, Yeah,

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yeah, no doubt, I completely
agree. I mean, having those

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three components together it also creates the
cohesive workflow, right, So I mean

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it's one thing to like acquire the
tools or to sign up with the vendors,

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because we could come on here and
we could say, hey, Drew,

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that AD's the best and whatever EMR
is the best and repeat MP's the

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best. But at the same it's
one thing to acquirements, another thing to

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actually implement them correctly, right,
I think. And that's where I see

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the industry, Like when we're talking
to people constantly, same with you,

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thousands of conversations, shows, conferences, speaking on stage, always educated,

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I see people actually they'll sign up
for these tools that they'll sign up for,

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even our tool. They'll sign up
for whatever EMR is out there,

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and then they don't fully take the
time to learn and implement it correctly and

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then train on it and then inject
it into their culture in there and in

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their practice. Right. And so
that's where like we are constantly trying to

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educate and focus and say, look, you can go buy the freaking car.

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You can go buy like the fancy
Mercedes if you want, but if

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you don't put gas in it,
you don't take care of it, it's

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just gonna sit in the ground,
like there's no, there's no what's the

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point, right, So I would
encourage for the audience, like you guys,

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the products are like I'm we've been
in this space long enough, you

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know, tying those three components they're
in my opinion, they're critical components to

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the practice for growth acquisition. Like
you could have an EMR, but if

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there's no patience, like you said, like, what's the you just paid

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a monthly fee, right, So
tying those together. But make sure you

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guys, like when you do you
know, whatever companies you sign up with,

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please take the time to implement them, work with their support team,

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their customer experience team, because that's
what's going to give you the value.

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Make sure you know how to drive
the machine and implement it and train your

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staff so you get the most out
of it and then get the most return.

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Thank you for listening to Medical Millionaire. I wanted to take just a

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few short moments and tell you all
about Growth ninety nine University. Naturally,

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if you're listening to Medical Millionaire,
the success of your MEDSPA is extremely important

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to you, and as it should
be. And if you're listening to Medical

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and while you're there, click the
university link and check out the companion course

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to this very podcast. Back to
the show, Cameron, Like, that's

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one point that like I couldn't agree
with more. Execution is everything right,

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think about it, and look,
it's not just business, it's our personal

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lives. Execution matters. Like you
have a lifetime fitness membership, Okay,

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well now you've got to go and
you got to lift the weights. You

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know, is what's the difference between
a puppy that's, you know, a

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bad puppy that choose up your shoes
and peas in the house versus a well

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trained puppy, a well behaved puppy. It's not the dog, it's the

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owner. And like how you train, so everything that you do right,

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if you're not willing to, you
know, use the tool and take advantage

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of it, Like it's not going
to work for you. There's nothing that

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works for you, like it,
repeat MD, and I'm sure at growth

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ninety nine you have tried to make
the experience as frictionless as humanly possible.

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But at some point in time,
you've got to pick up the phone for

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it to work, right, you
know, like a phone works, but

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it only works as well as the
person answering it. You'd be surprised how

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many times I call, you know, a client that's expecting my call and

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I don't get an answer. In
the middle of the day, I'm like,

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where are you guys at It's two
o'clock, Like somebody should be picking

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up the phone right now. And
that's like, that's critical in every part

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of your life. You've got to
execute on the basics of the fundamentals.

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And if you don't, like you
can't expect to see the success. You

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know, in the in the aesthetic
space, I say, look, you

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have a device, right, you
know, one of the devices I love

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that I've used many times is the
m sculpt Neo. Right, So the

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m scult Neo is the neo.
You can put it in any practice across

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the country. Some people are doing
a million dollars a year with it.

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Some people want to send it back
and say I'm not making any money.

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It's not the device, right,
that's not the differentiator. It's the same

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technology. Repeat m B is the
same technology. Growth on you nine is

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the same technology. The difference between
those that are like our Chris Balbi who's

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doing a million plus in revenue and
our other clients that are just absolutely smashing

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it versus clients will call and say, you know what, repeat MD doesn't

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work. It's the same technology.
I promise We're not given like, hey,

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give this guy the crappy version.
Right, It's the same tool.

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It's just a matter of how they
how they use it. And ultimately,

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you know, we take a lot
of responsibility because it's like how well do

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we communicate with your learning style and
what can we do to reinforce And so

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we do a lot of webinars,
we do podcasts like this, we're on

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stages and ninety percent of the time
it's not us trying to sell repeat MD.

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It's trying to give you like those
fundamental basics on like how you can

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just operate the business better because that
rises all tides, like even like the

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book I'm writing, you know,
actions, the action strategy, it's not

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about repeat m D like it's like, yes, it's like, hey,

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here's some systems and tools that you
can help convert and help turn and help

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you know, help with your acquisition. Right, those systems that you will

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need. But it's really about like, hey, as an SMB, as

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a small business owner, if you
have to spend ninety percent of your time

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working or the business drops and plummets, like, that's a challenge, right,

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So how do you build the systems
and implement the tools and technologies like

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we have to make the business work
for you? So like I like,

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honestly I get it the whole hour
just going off on that, but I'll

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digress. I think, you know, I think we've made the point.

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No, you're You're right, and
you nailed it, you know, I

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completely agree. Like the people,
especially in this space that we talk to

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all the time, very educated,
tremendous amount of schooling, know their craft.

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I mean, you don't want me
or probably you anywhere near somebody you

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know, conducting a laser or knowing
like that. That would go very well.

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But what we have done, right
is when you look at companies like

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ours that are tech driven, we
have SOPs, we have systems, we

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have processes, we use probably tech
to run our company. Right, so

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like whatever technology that is, like, we don't just sign up for it

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because it's a shiny object. We
sign up for it, We vet it,

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we we first we do our diligence
on it. Make sure it's going

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to plug into whatever we have to
plug it into. What's the value,

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what's the cost? Evaluate it,
and then once we say go like we're

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in. This is going to solve
this gap and solve this problem and create

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efficiencies across the word. The most
important part, like, it doesn't start

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when you like, it's not or
excuse me, doesn't it's not over when

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you process the order agreement or sign
the agreement and right heys's the very beginning

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and that's what people have to understand
is that's the very beginning. That's when

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you really need to say, Okay, cool, we sign up for this

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service. It's time to take it
serious and really dive in. Do the

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trainings, connect with the team,
under make sure everybody in your team knows

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how to do it, and then
plug it into your sop. So when

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you eventually fire somebody or hire somebody
or have to have someone's replacement, you

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can just plug them in and they
know exactly what tech sack you guys have.

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You know, if I could give
like one tip that we use,

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because we have a big tech stack
that we use at Repeat MD. Right,

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it's laying the groundwork with the team
because so often like the executive sponsor,

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your VP of sales, which was
the role I was in for so

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long, or your CEO, your
CRO they're hyped about it because like this

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is awesome, this is technology we
need to drive the team. But you

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got to lay the groundwork and sell
the team on what in it for them,

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Because if the team doesn't understand the
why, they just get all stick.

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Either do it or I'll beat you
in the head until you fill out

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your CRM, Like it's just going
to be a slow mutiny until they rise

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up against you. But if you
sell the team like, hey, we're

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going to use this technology, what
do y'all think about it? This is

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what it's going to do for us, is that's going to make more money

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and so it's going to make your
life easier. So I'm going to make

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our patient experience better. And they're
bought in and then you bring it in.

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Now you have willing and open minds, and I find that like that's

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the key because so often like someone
like you know, the owner, the

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VP, the executive will buy it
and say all right, team go do

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this and like, ah, what
is this shit? We don't want one

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thing more to do and then it's
just like it dies on the vine and

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the next you know, six months
later, is like, why is nobody

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using this? Cancel that contract?
And uh, you know that's the circle

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of technological life. But if you
get the team bought in, man,

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like, your chance to success go
up like three hundred percent. So true,

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so true, And I see it. I see it all the time,

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you know. And and I know
practice owners are getting bombarded by by

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tech and like like their phones for
sure, bringing off the hook, laser

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companies, inventory, you know,
whatever, the facial creams, whatever it

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is. But like you're you're exactly
right. If you have your team invested,

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they know what it's about and it's
not just another checkbox. There's something

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I gotta do. Throw something else
on the plate, you know. Tech

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groa. Tech is supposed to be
leveraged to create efficiencies, create automation and

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really create you more money and save
more time. And so when it's looked

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at that you have cross collaboration with
you your team, It makes a huge

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impact one hundred percent. That's awesome. Man, You're I'll see you in

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a couple of weeks. I'll be
I'll be a vegans myself. Okay,

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sounds good? Well absolutely, man, absolutely, Okay. We'll let you

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guys go. Chris, thanks so
much for the audience again, join them

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00:19:45.160 --> 00:19:48.039
on the webinar. Come to American
METSPA Association in Vegas. Uh and if

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00:19:48.079 --> 00:19:49.839
you have any questions about Growth than
you nine, feel free to go to

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00:19:49.880 --> 00:19:53.440
growth than nine dot com request a
demo on our team would love to do

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00:19:53.480 --> 00:19:56.400
an analysis, see how your current
situation is and how we can guys can

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00:19:56.440 --> 00:20:03.559
help you. So until then,
happy and check. Guess your name

