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This is Later with Lee Matthews the
Lee Matthews Podcast more what You Hear Weekday

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Afternoon's on the Drive. He's had
an absolutely fascinating life to Lamb as a

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Vietnamese refugee who became a decorated Green
Beret with operational experience around the world.

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He's written a new book we'll get
to in just a minute, but he's

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also a respected teacher in Ronan tactics
and he's brought them to the corporate world

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as well. To Lamb and his
book, The Way of Ronan, let's

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start with what Ronan tactics are.
To Lamb, how are you hi?

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Good morning. Ronan Tactics was a
company I started with my wife after I

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got in a military I started with
training on Danny, branched out into me

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taking my twenty three years of military
experience redesigning equipment and that equipment's being utilized

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by top tier special operations. And
also, you know, I'm in Hollywood.

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I am Ronan from Call of Duty
and we we have filmed with the

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History Channel. So yeah, that's
that's what all this kind of comes comes

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around too. And let's talk about
some of those tactics. Then specifically listen.

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Special Forces. Majority of my career
twenty three years, I took my

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military experience and travel around across the
United States teaching law enforcement, military law

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buying citizens so that it can better
protect themselves their communities. My training it's

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in close quarters combat, lady tactics, impact weapons of precision gun. So

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we we get asked to go and
teach task force you know, military units,

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law enforcement units, watch teams all
across America. So my training specialized

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in close quarters combat. The Way
of Rowning is the book defying the odds

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on battlefields and business and in life. To Lamb is here what what throughout

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your career, is there one particular
profound moment that sticks with you as your

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life changing moment. There's a lot
of life changing moments in my career,

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but I would say the War for
the Warriors was the what's the life changing

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moment? When I say that war
where change is a man? And uh

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As far as your upbringing was,
was there anything in your family that that

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you attribute to your focus and and
your desire to serve My stepfather, my

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mother remarried. My stepfather was a
American Special Forces green Beret. My uncle,

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who was a special Forces green Beret
officer. So those were the two

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influencers, and then I had,
you know, our neighbors there were green

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berets. I grew up in Dayvielle, North Carolina, right outside of Fort

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Bragg, which is home with the
Special Forces. So that's why at the

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young age I kind of saw that
career path. The way of Ronan too,

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lam is with us defying the odds
on battlefields in business and in life.

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Uh yeah, I know that that. I attend a lot of conferences

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where they try to talk about how
business is warfare, to which I say,

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well, that's funny. Nobody's really
dying. But uh what as far

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as when you're talking about and and
trying to instill into business people, is

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there anything from the battlefield that you
can bring to the business life. Oh?

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Absolutely, I'm businessmen, you know. I have a business degree.

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Study a lot of warfare sons.
They study the Book of Firings Immutamolta Masashi.

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When you look at business, you
have to look at the landscape.

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You have to look at the terrain, just like in warfare. You have

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to look at the terrain. You
have to be adaptable, just like water

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in business. So you have to
look at the terrain. You had to

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be adapt boat. You had to
be able to be able to read the

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situation, come over courses action that
pritage to you, and then execute.

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So business warfare, a lot of
the strategies are the same. Tulamb is

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with us, and his memoir is
the Way of Ronan defying the odds on

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the battlefield, in business and in
life. Uh. The character Ronan when

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it when it took off, did
you expect it to be the the the

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as popular as it was? Oh
no, no, we uh we filmed

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with it. We filmed with with
them, We did the motion capture.

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They screamed my face. They put
me on a video game and we became

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the most downloadable video game character on
in Warfare war Zone one, and that's

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why they brought me back into Wars
Modern Warfare two on the cover, because

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we were the most popular downloadable character. And he writes about it in his

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memoir, The Way of Ronan defying
the odds on battlefields and in business and

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in life too. Lamb is with
us. When they first approached you about

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it, were you surprised? Were
you reticent? Were you enthusiastic? We

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were training a lot during that time
frame, and I was still filming for

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the History Channel. When I say
training, we were in a new city

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every other week, my wife and
I training squad teams counter Narcotics US Marshall

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Texas Rangers. We were training all
through the United States. When they contact

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me Infinity the Ward. He asked
to capture my movements, and we actually

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turned them down in the beginning,
I didn't have time. They flew us

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out to Hollywood, they met us, uh and then they offer to put

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me onto the video game as a
character. And that's how it kind of

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started. You know, we built
rapport with them, we started doing motion

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capture and you know, so that's
how we got involved into the game.

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The way of Ronan and Toulamb is
with us. When you're fighting a personal

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battle to Lamb, I know that
you always hear the passage you've got to

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go through the darkness to get to
the light. But sometimes you don't even

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know you're in the darkness. What
are your tips for someone who may be

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in the darkness but not know it. You know, when you're in the

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darkness, you're going to lose your
purpose, You're going to lose who you

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are, your identity, you know, and that's that's when the shadow comes

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right. So darkness, it's it's
part of life, and you're going to

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walk. You have to walk through
it. Keep moving. You know a

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lot of veterans when they when they
get out of the military, they're going

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to find the traumas, the darkness. And what I say is keep moving.

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You know. Sometimes when I don't
want to get up in the morning,

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I get up every morning at four
o'clock in the morning because I have

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to keep moving. I have to
keep the life of discipline. Otherwise you're

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going to be acceptable to you know, your traumas. And this it stems

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outside of the military as well.
You know Saban's as well. Keep moving,

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Push forward. Respective teacher of Ronan
Tactics and decorated Special Forces member,

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The Way of Ronan. It's the
memoir to Lamb defying the odds on the

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battlefield, in business and in life. And thank you for joining us today.

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Thank you, Thanks for listening to
Later with Lee Matthews, the Lee

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Matthews Podcast, and remember to listen
to The Drive Live weekday afternoons from five

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to seven and iHeartMedia Presentation