This is Later with Lee Matthews the Lee Matthews Podcast more what You Hear Weekday
Afternoon's on the Drive. He's had an absolutely fascinating life to Lamb as a
Vietnamese refugee who became a decorated Green Beret with operational experience around the world.
He's written a new book we'll get to in just a minute, but he's
also a respected teacher in Ronan tactics and he's brought them to the corporate world
as well. To Lamb and his book, The Way of Ronan, let's
start with what Ronan tactics are. To Lamb, how are you hi?
Good morning. Ronan Tactics was a company I started with my wife after I
got in a military I started with training on Danny, branched out into me
taking my twenty three years of military experience redesigning equipment and that equipment's being utilized
by top tier special operations. And also, you know, I'm in Hollywood.
I am Ronan from Call of Duty and we we have filmed with the
History Channel. So yeah, that's that's what all this kind of comes comes
around too. And let's talk about some of those tactics. Then specifically listen.
Special Forces. Majority of my career twenty three years, I took my
military experience and travel around across the United States teaching law enforcement, military law
buying citizens so that it can better protect themselves their communities. My training it's
in close quarters combat, lady tactics, impact weapons of precision gun. So
we we get asked to go and teach task force you know, military units,
law enforcement units, watch teams all across America. So my training specialized
in close quarters combat. The Way of Rowning is the book defying the odds
on battlefields and business and in life. To Lamb is here what what throughout
your career, is there one particular profound moment that sticks with you as your
life changing moment. There's a lot of life changing moments in my career,
but I would say the War for the Warriors was the what's the life changing
moment? When I say that war where change is a man? And uh
As far as your upbringing was, was there anything in your family that that
you attribute to your focus and and your desire to serve My stepfather, my
mother remarried. My stepfather was a American Special Forces green Beret. My uncle,
who was a special Forces green Beret officer. So those were the two
influencers, and then I had, you know, our neighbors there were green
berets. I grew up in Dayvielle, North Carolina, right outside of Fort
Bragg, which is home with the Special Forces. So that's why at the
young age I kind of saw that career path. The way of Ronan too,
lam is with us defying the odds on battlefields in business and in life.
Uh yeah, I know that that. I attend a lot of conferences
where they try to talk about how business is warfare, to which I say,
well, that's funny. Nobody's really dying. But uh what as far
as when you're talking about and and trying to instill into business people, is
there anything from the battlefield that you can bring to the business life. Oh?
Absolutely, I'm businessmen, you know. I have a business degree.
Study a lot of warfare sons. They study the Book of Firings Immutamolta Masashi.
When you look at business, you have to look at the landscape.
You have to look at the terrain, just like in warfare. You have
to look at the terrain. You have to be adaptable, just like water
in business. So you have to look at the terrain. You had to
be adapt boat. You had to be able to be able to read the
situation, come over courses action that pritage to you, and then execute.
So business warfare, a lot of the strategies are the same. Tulamb is
with us, and his memoir is the Way of Ronan defying the odds on
the battlefield, in business and in life. Uh. The character Ronan when
it when it took off, did you expect it to be the the the
as popular as it was? Oh no, no, we uh we filmed
with it. We filmed with with them, We did the motion capture.
They screamed my face. They put me on a video game and we became
the most downloadable video game character on in Warfare war Zone one, and that's
why they brought me back into Wars Modern Warfare two on the cover, because
we were the most popular downloadable character. And he writes about it in his
memoir, The Way of Ronan defying the odds on battlefields and in business and
in life too. Lamb is with us. When they first approached you about
it, were you surprised? Were you reticent? Were you enthusiastic? We
were training a lot during that time frame, and I was still filming for
the History Channel. When I say training, we were in a new city
every other week, my wife and I training squad teams counter Narcotics US Marshall
Texas Rangers. We were training all through the United States. When they contact
me Infinity the Ward. He asked to capture my movements, and we actually
turned them down in the beginning, I didn't have time. They flew us
out to Hollywood, they met us, uh and then they offer to put
me onto the video game as a character. And that's how it kind of
started. You know, we built rapport with them, we started doing motion
capture and you know, so that's how we got involved into the game.
The way of Ronan and Toulamb is with us. When you're fighting a personal
battle to Lamb, I know that you always hear the passage you've got to
go through the darkness to get to the light. But sometimes you don't even
know you're in the darkness. What are your tips for someone who may be
in the darkness but not know it. You know, when you're in the
darkness, you're going to lose your purpose, You're going to lose who you
are, your identity, you know, and that's that's when the shadow comes
right. So darkness, it's it's part of life, and you're going to
walk. You have to walk through it. Keep moving. You know a
lot of veterans when they when they get out of the military, they're going
to find the traumas, the darkness. And what I say is keep moving.
You know. Sometimes when I don't want to get up in the morning,
I get up every morning at four o'clock in the morning because I have
to keep moving. I have to keep the life of discipline. Otherwise you're
going to be acceptable to you know, your traumas. And this it stems
outside of the military as well. You know Saban's as well. Keep moving,
Push forward. Respective teacher of Ronan Tactics and decorated Special Forces member,
The Way of Ronan. It's the memoir to Lamb defying the odds on the
battlefield, in business and in life. And thank you for joining us today.
Thank you, Thanks for listening to Later with Lee Matthews, the Lee
Matthews Podcast, and remember to listen to The Drive Live weekday afternoons from five
to seven and iHeartMedia Presentation