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You think there is a difference between
listening habits of people living in rural areas

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of Spain and between suburban areas and
cities themselves. I think so and today

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I want to talk about this thanks
to a report from Edison Research com We

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welcome you to the other side of
the microphone. On the other side of

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the microphone, a project by Jorge
Marín grandson in which you will find your

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daily ration of metapodcasting, casting with
news, events, tools or episodes of

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opinion in just ten minutes. Ten
minutes, ten minutes, very good to

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all. My name is Jorge Marín
and today I want to start the episode

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sending a great greeting to start the
day. Tap everyone you are and everyone

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you are to the other into the
microphone every day to keep learning a little

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bit more about the podcasting around me. Today I want to talk to you

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about a small report that I found
on the Edison Research Com website, about

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the differences in listening habits among the
North American population, specifically differentiating into three

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types, not good, in the
first place, between listening to AM and

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FM radio and listening to podcast,
but above all, differentiating the population into

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three types or better said, in
three places where they reside. These audiences

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are in the urban, suburban and
rural areas of the United States. In

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this survey they have asked older listeners
over thirteen years of age and the answers

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have been that thirty- four percent
of these people live in the urban environment.

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They listen to AMFM radio thirty-
six percent in the suburban environment in

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the metropolitan areas of big cities and
forty- three percent in rural areas.

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These are radio listeners as you can
see. Urban areas are on the rise

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thirty- four, suburban areas thirty- six and rural areas forty- three

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per cent of radio listeners. However, in podcast listening it is, on

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the contrary, 13 per cent in
urban areas, 11 per cent in suburban

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areas and 6 per cent in rural
areas. Regarding rural listeners, they say

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they spend forty- three percent of
their daily time listening to podcasts and only

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six percent of their time listening to
podcasts as you see. There is a

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very clear difference between the time spent
on one type of audio and the time

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spent on another type of audio.
If we add the two time slots dedicated

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to the radio, in m FM
and podcast, both in urban and rural

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areas, in both options, adding
it already thirty- four percent to listen

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to radio in the urban area and
thirteen percent. In the urban area,

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it gives us forty- seven percent
listening to podcas or radio and in the

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case of rural areas, it gives
us forty- nine percent. Forty-

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three percent on one side, six
percent on the other, give us forty

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- nine percent, and also in
the suburban area, thirty- six percent

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and eleven percent. Forty- seven
percent. We saw that it is very

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even, not forty- seven,
forty- seven forty- nine percent if

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we add radio and podcas, but
there is a clear difference, especially in

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rural areas. And I think this
is mostly because of the age difference.

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That' s why I want to
bring this episode in to reflect a little

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bit. I do not have the
figures for these listening habits in terms of

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the Spanish population, but I do
have the figures regarding the average age data

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in the rural world in our country, and it is that the population of

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the peri- urban areas and municipalities
of influence rises in the last four years,

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while the populations under five zero inhabitants
each time the average age increases,

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increasing, and increasing, and if
we take into account that the average age

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of a podcast listener is between thirty- five to forty- five years,

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or at least this is indicated by
the majority surveys that have been carried out

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in recent years. We have to
see that populations of less than two zero

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inhabitants mean age is at fifty-
five years. Logically, here is already

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beginning to stop from the average age
of a regular podcast listener. However,

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in peri- urban areas it is
in almost forty- two years. Populations

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say it has influence from big capitals
also in forty- two years, and

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the average age of the capitals themselves
is installed in forty- seven and a

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half years almost eight years. Under
those fifty- five years on average in

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rural areas to see I do not
want to blame it only on age.

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Logically, rural areas are home to
older people. But I also think I

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' m here I' m pulling
a triple. I think people are more

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technologically disconnected. Watch this. I
do not mean that people are not connected

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and very connected in rural areas.
No, I' m not saying there

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' s less. In the cities. There are also a lot of people

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disconnected from the technological arena a lot. But to this say in the big

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cities the most common thing is that
people are more directly connected, because to

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all the technological novelties and podcasting is
one of them. There is no doubt

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about this. So I think listening
habits also influence in this sense that people

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living in big cities and metropolitan areas
tend a little more to listen to podcast

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than radio stations. Then also the
Internet connection. The Internet connection, this

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is a reality. The TANE connection
isn' t that powerful. It has

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not yet reached 100 per cent of
those in rural populations and in large cities.

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In the big cities I am sorry
that it is already practically in its

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entirety, the great deployment of connection
network. Let' s say massive at

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all points. We' re not
talking about WiFi anymore, we' re

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talking about five g in mobile data, so it' s getting easier and

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easier to be connected. However,
rural areas are not always so and this

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also influences radio. However, it
does come many years ago, but the

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Internet connection. It' s not
like that. If we add to that

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that the travel time in the big
cities is perhaps the same, but because

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of the traffic jams, because we
have to use public transport more, we

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need to say be connected or have
content for those trips. This also influences

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that we want to have content downloaded
on our mobile phone for those scrolling times.

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This is not the case in rural
areas. In rural areas it is

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not normal to go to work so
long, for example, to move between

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town and village or between town and
city. In cities, although the distances

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are perhaps the same or even smaller, the number of people there, the

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number of vehicles that there are forces
you to have more travel time, as

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can be seen in all surveys,
that many people use the podcast to relieve,

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so to speak, to consume these
lost times in shifts to work.

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And I' m saying all this
comes from this report by Edison Resets,

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to which I' m going to
leave you a link in the episode notes

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so that you can take a look
and the truth that I would like to

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see some kind of survey also about
these listening habits in the people of the

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rural world, the people located in
the cities or even the suburbs of these

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cities. To see the listening habits, let' s say in our country

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that we have data from the United
States, but the ideal would be to

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have a closer data on podcast consumption
in Spain. But, hopefully and listen

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to me some podcast platform that wants
to conduct a similar survey and for next

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year or by the end of this
year, because we have this data a

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little more concrete in our country.
I don' t want to close this

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delivery without thanking you for the podcast' s support. What concerns us on

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this side of the microphone is the
sponsor of this month of April, and

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not only for this campaign, but
also for its bet on podcasting, to

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show that thanks to this format society
can be improved. And proof of that

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is precisely this podcast that worries us, because here they talk about mental health,

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women' s empowerment or the different
topics that they are already dealing with

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in this first season that you can
be listening to already because their first episode

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has already come out, because it
was the last day of March 20 when

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I published it, and every month
you will have a new delivery available through

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the link that you find in the
notes of the episode and also from its

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YouTube channel. So, thanks a
lot to bar for sponsoring every episode across

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the microphone this month. And now
I say goodbye and as every day I

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go back to that place where you
are right now, across the microphone,