1 00:00:00,200 --> 00:00:03,040 Prior to launched Magic, I thought you just had a little cart button and 2 00:00:03,080 --> 00:00:06,200 people pressed by didn't realize you had to take them through a journey on your 3 00:00:06,200 --> 00:00:09,359 sales paid. So it kind of just stepped out the whole process for me. 4 00:00:09,400 --> 00:00:12,839 So when I am creating my content and when I'm communicating to my audience, 5 00:00:12,960 --> 00:00:15,839 I am, you know, subconsciously for them. I am directing them 6 00:00:15,880 --> 00:00:18,480 towards that position where they're ready to buy. So just being able to have 7 00:00:18,519 --> 00:00:22,679 a clear idea of start to finished, like start to doors open, what 8 00:00:22,760 --> 00:00:28,239 that process is, that was just so helpful for me. Welcome to imperfect 9 00:00:28,239 --> 00:00:31,719 Action. I'm Steph Taylor. For years, I read all the books, 10 00:00:31,800 --> 00:00:36,240 downloaded all the freebies, and did all the courses, but it wasn't until 11 00:00:36,240 --> 00:00:40,520 I started taking imperfect action that my business had its first million dollars year. 12 00:00:41,920 --> 00:00:48,200 Imperfect action is about doing things before you're ready, prioritizing consistent action over perfect 13 00:00:48,200 --> 00:00:52,159 action, and moving forward even when you're not sure you're doing it right. 14 00:00:53,200 --> 00:00:57,799 On this show, you can expect mindset advice, actionable marketing tips and strategies 15 00:00:57,799 --> 00:01:00,799 to build a business that brings you more profit, more freedom, and even 16 00:01:00,840 --> 00:01:07,680 more joy. You want the list to get my daily businesses. Every day 17 00:01:07,719 --> 00:01:11,079 i'll send you a bite sized prompt designed to help you grow your business in 18 00:01:11,120 --> 00:01:15,319 a more intentional way. Sign up at Steph Taylor dot co, forward slash 19 00:01:15,400 --> 00:01:22,239 DBB, or at the link in the show notes. Hey, welcome back 20 00:01:22,239 --> 00:01:25,200 to in Perfect Action. This is episode eight hundred and twenty two. Now 21 00:01:25,239 --> 00:01:27,079 at the moment as you're listening to this episode. If you're listening to it 22 00:01:27,120 --> 00:01:32,319 when it goes live, doors are open for Launch Magic. Whether this is 23 00:01:32,319 --> 00:01:34,799 your very first launch or you are ready to scale an existing offer, join 24 00:01:34,840 --> 00:01:40,159 me inside Launch Magic to create a rinse and repeat launch strategy for more sales, 25 00:01:40,200 --> 00:01:42,640 more on demand cash injections, and more freedom and your business whenever you 26 00:01:42,719 --> 00:01:49,239 want it. Today's episode is a rerun from a little while back where I 27 00:01:49,239 --> 00:01:53,560 actually ran a live panel during one of my Launch Magic launches and I interviewed 28 00:01:53,640 --> 00:01:59,680 some alumni or some past students about their experiences in the program, about their 29 00:01:59,680 --> 00:02:02,799 experien is launching and the advice that they would give to other people who are 30 00:02:02,799 --> 00:02:07,360 going through the launch process. This chat is very casual, it's very fun, 31 00:02:07,800 --> 00:02:12,560 but if you are thinking about joining Launch Magic, it's a must listen 32 00:02:12,680 --> 00:02:15,479 to help you decide whether it's going to be the right fit for you in 33 00:02:15,520 --> 00:02:19,360 your particular situation or not. So let's jump into the live panel with my 34 00:02:19,400 --> 00:02:23,800 alumni. I really wanted to bring in a bunch of my students where we 35 00:02:23,840 --> 00:02:29,879 could chat about their journey and their experience not just in the course, but 36 00:02:30,439 --> 00:02:36,639 in launching and in business a little bit more generally, because not everybody's experience 37 00:02:36,960 --> 00:02:42,199 looks the same. It's not one linear path towards building out a business that 38 00:02:42,560 --> 00:02:46,479 is focused around digital products, whether that be an online course or a membership 39 00:02:46,560 --> 00:02:52,080 or a group program, or any combination of these kinds of offers. So 40 00:02:52,599 --> 00:02:55,599 today I have four of my students. I have Kirsty Allen, who is 41 00:02:55,639 --> 00:03:00,840 a candle business coach. I have Tiana Karamias who is a Kavu coach and 42 00:03:00,000 --> 00:03:05,639 breeder. And I have Kate Carmen who is the founder of Studio Wilding and 43 00:03:05,759 --> 00:03:09,280 is a graphic designer. And Claire Wood who is a coach and money mentor. 44 00:03:09,719 --> 00:03:15,840 These four students have such different stories and such different experiences that I know, 45 00:03:16,120 --> 00:03:20,280 even if you can't relate to all of them, which you likely won't 46 00:03:20,280 --> 00:03:23,520 be able to, you'll be able to see yourself in the shoes of at 47 00:03:23,599 --> 00:03:28,680 least one of them and start to see how your journey doesn't have to follow 48 00:03:28,879 --> 00:03:32,759 the same path and the same trajectory as everybody else out there. So let's 49 00:03:32,919 --> 00:03:38,800 jump into the episode. When I was curating the panel for today, I 50 00:03:38,879 --> 00:03:45,599 really wanted to make sure that we had a pretty broad group of Launch Magic 51 00:03:45,639 --> 00:03:49,960 students who had been who joined at different stages of their journey, and who 52 00:03:50,360 --> 00:03:54,719 had different levels of experience when they came into the program. So, you 53 00:03:54,759 --> 00:04:00,000 know, first up today, I'll introduce Kirsty. So Kirsty is a candle 54 00:04:00,039 --> 00:04:05,400 business coach, but when she came into Launch Magic, she was selling candles 55 00:04:05,479 --> 00:04:11,960 right so essentially she had to start a brand new business and now she helps 56 00:04:11,960 --> 00:04:15,720 candle business owners to transform and grow their candle business via an online course, 57 00:04:15,879 --> 00:04:19,519 one on one coaching, and soon to be released membership for candle makers. 58 00:04:20,199 --> 00:04:26,839 Tiana was kind of similar to Kirsty in that she had to pivot quite majorly 59 00:04:27,399 --> 00:04:31,879 when she came into Launch Magic, going from being a Kaverdal breeder or cavapoo 60 00:04:31,959 --> 00:04:39,000 if you're in the UK or US, through to now becoming a Kavertal coach 61 00:04:39,360 --> 00:04:45,399 and helping families to raise and train their kavertal puppies to compliment rather than complicate 62 00:04:45,639 --> 00:04:50,879 their lifestyles. Then we have Kate who was at a slightly different stage where 63 00:04:51,199 --> 00:04:55,519 she'd been sitting on an idea for a course for I think it was about 64 00:04:55,519 --> 00:04:58,399 two years. You can correct me if I'm wrong there, Kate, but 65 00:04:58,439 --> 00:05:01,839 you've been sitting on this idea for a course for two years and just hadn't 66 00:05:01,879 --> 00:05:05,920 quite got around to launching it. Now. Kate is the founder and creative 67 00:05:06,040 --> 00:05:12,120 director of Studio Wildling, which is a full service digital design studio in Melbourne, 68 00:05:12,680 --> 00:05:18,079 and her big thing is branding and conscious creativity. And then lastly we 69 00:05:18,160 --> 00:05:25,240 have Claire who had launched a few times prior to Launch Magic, but you 70 00:05:25,279 --> 00:05:28,279 weren't feeling so good when you came in. We'll talk about we'll talk about 71 00:05:28,279 --> 00:05:30,920 that in a minute as well. So I mean, for full disclosure, 72 00:05:30,920 --> 00:05:35,519 Claire is one of my best friends and she paid full price for Launch Magic, 73 00:05:35,560 --> 00:05:41,079 which I think is like that is such a testament to an awesome friend, 74 00:05:41,199 --> 00:05:44,160 somebody who doesn't ask for mates rates, who just pays full price for 75 00:05:44,199 --> 00:05:46,720 your courses without even without even telling you that they're going to sign up. 76 00:05:47,439 --> 00:05:50,639 So Claire is that's also a testament to the fact that I was like, 77 00:05:50,920 --> 00:05:56,160 I need this course in my life, and I really value it and I 78 00:05:56,279 --> 00:05:59,399 want to pay for price for it. So you thank you. I was 79 00:05:59,439 --> 00:06:02,240 going to introat you see properly. So Claire is a money mentor, author, 80 00:06:02,360 --> 00:06:09,519 speaker, and podcaster and her book Intentional Profit is today the launch date. 81 00:06:09,920 --> 00:06:14,160 Today's the launch date. Today's the launch date, which is very exciting. 82 00:06:14,560 --> 00:06:18,560 She's a qualified accountant, but she's not a boring accountant. She's big 83 00:06:18,639 --> 00:06:25,680 on money, mindset on marketing, and on profit. So let's get started 84 00:06:25,720 --> 00:06:29,759 with a couple of questions. So I'm going to start with Kirsty and Tiana. 85 00:06:29,879 --> 00:06:32,879 Let's start with Kirsty. So, Kirsty, you weren't just brand new 86 00:06:32,920 --> 00:06:38,560 to launching, like you were essentially starting a new business from scratch, and 87 00:06:38,800 --> 00:06:42,800 you hadn't even created this offer to launch yet. What were some of the 88 00:06:42,920 --> 00:06:47,560 challenges that were coming up before you signed up for launch Magic? Thanks Steph 89 00:06:47,600 --> 00:06:54,040 for having me on today. The challenges were mainly mental. So I was 90 00:06:54,079 --> 00:06:58,879 finding that I knew what I wanted to achieve, but didn't have a fee, 91 00:06:59,240 --> 00:07:01,959 didn't have a strutream place, didn't know where to begin and was feeling 92 00:07:01,959 --> 00:07:06,800 a bit lost with how to breed altogether. And then when I came across 93 00:07:06,839 --> 00:07:13,040 yourself then Launched Magic and was reading through the informations of the course, it 94 00:07:13,199 --> 00:07:15,439 just everything just clipped and it just felt like a perfect fit for me. 95 00:07:16,399 --> 00:07:20,000 Yeah, amazing. And Tiana, you were in a similar situation where you've 96 00:07:20,040 --> 00:07:27,399 been going from this like in person business reading and selling poppies to then an 97 00:07:27,439 --> 00:07:30,519 online business, which is a completely different world. What were some of the 98 00:07:30,600 --> 00:07:35,040 challenges that you were facing before you signed up for Launch Magic. Well, 99 00:07:35,199 --> 00:07:41,319 I knew I wanted to do something digital, just because breeding can tie you 100 00:07:41,439 --> 00:07:45,040 down to your house and I wanted to do some traveling in there. So 101 00:07:45,079 --> 00:07:46,639 I knew I wanted to go digital, but I didn't know how, and 102 00:07:46,680 --> 00:07:50,199 I definitely didn't know how to change my existing audience into an audience you would 103 00:07:50,199 --> 00:07:54,720 want to buy digitally and not just a puppy. So I was really confused 104 00:07:54,720 --> 00:07:57,920 and conflicted, and I just had no idea where to start, absolutely no 105 00:07:57,959 --> 00:08:01,279 idea where to start. So Launch Magic. When I came across Lawn's Magic, 106 00:08:01,519 --> 00:08:05,000 I which just it just gave me so much confidence because I knew I'd 107 00:08:05,000 --> 00:08:07,600 be stepped through the whole entire process, and it was kind of like the 108 00:08:07,600 --> 00:08:11,319 situation where you don't know what you need to know until you know. And 109 00:08:11,360 --> 00:08:13,800 the way that I knew the course is going to be presented, I knew 110 00:08:13,800 --> 00:08:18,439 it would be really easy to you know, learn this information without feeling overwhelmed, 111 00:08:18,439 --> 00:08:20,519 and it would be achievable. So I just automatically wanted to do it 112 00:08:20,639 --> 00:08:24,560 as soon as that came across it. Oh, I love that, Kate. 113 00:08:24,800 --> 00:08:30,720 Now you had been sitting on this outline of a course for a little 114 00:08:30,839 --> 00:08:35,600 while. What was stopping you from getting it out there? What challenges were 115 00:08:35,639 --> 00:08:39,399 coming up that were holding you back from getting it out there? Ah? 116 00:08:39,519 --> 00:08:41,639 Yeah, well thanks for having me on today, Steph. I yeah, 117 00:08:41,679 --> 00:08:46,960 I was sitting on this concept for about two years. As you mentioned earlier, 118 00:08:48,200 --> 00:08:52,200 I think one of the biggest challenges that I was having was trying to 119 00:08:52,320 --> 00:08:56,559 kind of balance my client workload, like so doing one on one client projects 120 00:08:56,639 --> 00:09:01,960 while also carving out space for future proofing my business and kind of embedding some 121 00:09:03,000 --> 00:09:05,960 of these other long term visions and goals that I had for my brand, 122 00:09:07,080 --> 00:09:11,080 including my coss build abundance with Widepress. So I yeah, I'm a qualified 123 00:09:11,080 --> 00:09:15,799 digital designer. I had been in the design industry for years. I'd had 124 00:09:15,799 --> 00:09:18,879 my own studio for a couple of years at that point, and I was 125 00:09:18,919 --> 00:09:24,159 sitting on this wealth of knowledge and wanted to you know, like empower other 126 00:09:24,240 --> 00:09:31,120 small businesses or other creative businesses and online entrepreneurs with this knowledge to create websites 127 00:09:31,200 --> 00:09:35,720 and a successful web design studio as well. So I think the biggest thing 128 00:09:35,759 --> 00:09:39,960 for me was trying to find that time between one on one client work, 129 00:09:41,000 --> 00:09:45,600 which was just like back to back projects, no time for myself diving in 130 00:09:45,639 --> 00:09:50,960 and out of like the cycles of being an online entrepreneur, so you know, 131 00:09:50,159 --> 00:09:54,360 going through rounds of burnout and all of the things. And then it 132 00:09:54,440 --> 00:10:00,120 was just some mindset stuff as well, you know, like overcoming limiting belief 133 00:10:00,240 --> 00:10:05,039 and all of the things that we all go through on this entrepreneurial journey. 134 00:10:05,759 --> 00:10:09,960 So I knew that I just needed accountability and I needed that structure. I've 135 00:10:11,000 --> 00:10:15,480 got the technical aptitude, I've got like to know how, and I could 136 00:10:15,480 --> 00:10:18,799 have pieced it all together myself, but it wasn't going to happen clearly, 137 00:10:18,840 --> 00:10:24,879 because it hadn't happened for two years. So I saw launch Magic pop up 138 00:10:24,159 --> 00:10:28,159 and I had been you know, like following you for a little while in 139 00:10:28,200 --> 00:10:31,480 the background. As you kind of notice what I joined, You're like, 140 00:10:31,519 --> 00:10:39,320 where did you come from? But yeah, it was just about the accountability. 141 00:10:39,720 --> 00:10:43,759 Like of course the structure and the outlines looked amazing and exactly what I 142 00:10:43,840 --> 00:10:48,360 was needing to, you know, actuate this idea and kind of get it 143 00:10:48,360 --> 00:10:52,639 out of my head, get it out into the world. But not only 144 00:10:52,039 --> 00:10:58,559 you know, create the course, but you have to know how to launch 145 00:10:58,600 --> 00:11:03,720 it, because I say, that's like a totally different segment that I hadn't 146 00:11:03,720 --> 00:11:11,240 really anticipated. Is like that launch structure and launch magic totally just clarified everything 147 00:11:11,320 --> 00:11:13,279 from me. Maybe it's super easy. It was like week by week, 148 00:11:13,320 --> 00:11:18,639 step by step, I had the accountability or you know, my creative peers 149 00:11:18,679 --> 00:11:24,360 from you as well, and you know, one side kind of set some 150 00:11:24,600 --> 00:11:26,840 you know, like a launch date in mind. It was like here we 151 00:11:26,919 --> 00:11:30,639 go, gotta do this. So yeah, without it, I'd probably still 152 00:11:30,639 --> 00:11:33,600 be sitting on that course idea. To be honest, I think you answered 153 00:11:33,639 --> 00:11:39,919 like three of my questions just but like that roller coaster that you were on 154 00:11:39,200 --> 00:11:43,480 before you came in is so real and I think so many people experience that, 155 00:11:43,639 --> 00:11:46,840 especially people, especially designers and copywriters. I noticed this the most with 156 00:11:48,240 --> 00:11:52,879 those two categories of business owners where they're like busy, and marketers as well. 157 00:11:52,879 --> 00:11:56,080 They're so busy one day and they've got all this client work and then 158 00:11:56,120 --> 00:12:00,159 they don't have any time to do any marketing or bring any new clients the 159 00:12:00,200 --> 00:12:03,240 door, and then the next month it's absolute crickets. Yeah, and then 160 00:12:03,399 --> 00:12:07,440 they get busy and starting marketing again, and they get clients in and then 161 00:12:07,440 --> 00:12:11,080 it's crickets and it's this roller coaster, this feast of famine roller coaster that 162 00:12:11,279 --> 00:12:18,320 I think having an online course or some other kind of digital offering can really 163 00:12:18,360 --> 00:12:22,559 help to smooth out that roller coaster a little bit. Now, Claire, 164 00:12:22,639 --> 00:12:26,159 you came in too launch Magic at a very different point to Kirsty, Tiana 165 00:12:26,360 --> 00:12:31,720 and Kate, because you had already created your course, you'd already launched it. 166 00:12:31,919 --> 00:12:35,559 I think twice when you came in, and a lot of people would 167 00:12:35,600 --> 00:12:37,000 think like, well, you don't need launch Magic, Like you've done the 168 00:12:37,039 --> 00:12:41,039 hard work, You've launched it that first time, and that's great, Like 169 00:12:41,039 --> 00:12:45,960 it's just there now for people to buy. So talk me through where you 170 00:12:46,000 --> 00:12:48,320 were before. You joined Launch Magic and what made you decide to join? 171 00:12:48,879 --> 00:12:54,440 So, yeah, I've been launching before, but what I realized is that 172 00:12:54,600 --> 00:12:58,320 I needed a lot of refinement because I've been winging it a launch truthfully with 173 00:12:58,440 --> 00:13:03,639 my launch process, and what I was doing was I was looking online at 174 00:13:03,639 --> 00:13:05,960 what other people were doing and trying to kind of copy, you know, 175 00:13:05,960 --> 00:13:09,960 for example, like webinars, I didn't have an established framework that I knew 176 00:13:11,000 --> 00:13:16,080 converted well. In terms of my messaging as well, I had a lot 177 00:13:16,120 --> 00:13:20,879 of blurriness. I even knew that, like I was like, what exactly 178 00:13:20,879 --> 00:13:24,279 am I selling here? And for me, that's really why I wanted to 179 00:13:24,360 --> 00:13:30,039 join, because I knew that I needed structure and I knew that I needed 180 00:13:30,039 --> 00:13:33,039 a lot more clarity, specifically in the space of messaging. So those are 181 00:13:33,080 --> 00:13:35,879 the big things that really magnetized me. And when you were talking about it, 182 00:13:35,919 --> 00:13:39,879 I was like, this course isn't for people just for people who have 183 00:13:41,000 --> 00:13:45,039 never launched before. This has actually got so much to add to an experienced 184 00:13:45,080 --> 00:13:48,720 launcher. So that's why I wanted to jumping as well. So as someone 185 00:13:48,759 --> 00:13:52,320 who had launched before and who had been in business for quite a while, 186 00:13:52,960 --> 00:13:56,440 were you worried that it would waste a lot of time covering all of the 187 00:13:56,440 --> 00:14:01,840 basic things that you already knew. Yeah, I was a little bit concerned, 188 00:14:01,720 --> 00:14:05,840 however, something that I've learned from many, many years in business, 189 00:14:05,879 --> 00:14:11,279 like I've done multiple multiple courses about, for example, money, because I'm 190 00:14:11,279 --> 00:14:15,360 a money person, and I'm like, if I take like sometimes it's like 191 00:14:15,600 --> 00:14:20,799 one thing that changes everything, and even if you know like eighty percent of 192 00:14:20,799 --> 00:14:24,320 it, if you line a couple of new things and suddenly you go, 193 00:14:24,480 --> 00:14:28,200 oh my gosh, like the penny drops or it's like an affirmation of something 194 00:14:28,200 --> 00:14:33,320 that you already knew, but I knew that it's for me, it's like 195 00:14:33,360 --> 00:14:37,480 the one percent of five percent things that I still continue to learn that are 196 00:14:37,600 --> 00:14:41,759 the absolute game changes. So I was worried there'd be a lot of repeat 197 00:14:41,799 --> 00:14:45,080 But to be honest, coming through the content, I was like this, 198 00:14:45,200 --> 00:14:48,159 it's so much of it was fresh and different anyway, So it was a 199 00:14:48,200 --> 00:14:50,879 bit of a concern of mine, but it wasn't really an issue as I 200 00:14:50,919 --> 00:14:56,200 went through the course. Yay, Now, Tiana, you were essentially starting 201 00:14:56,559 --> 00:15:00,840 a completely new business, like you had to do it, new website, 202 00:15:01,080 --> 00:15:03,080 all of that, So it's taken you a lot longer to navigate the whole 203 00:15:03,120 --> 00:15:09,159 launch process. But I'd love to know how or in what ways Launch Magic 204 00:15:09,200 --> 00:15:13,639 has impacted your business. Aside from giving you that structure that you need to 205 00:15:13,720 --> 00:15:16,840 launch when you eventually get there, like when you get to that point where 206 00:15:16,840 --> 00:15:22,039 you're ready to do that, it pretty much just it just completely changed my 207 00:15:22,200 --> 00:15:24,360 entire business. Before Launch Magic, it was just the breeding. But then 208 00:15:24,440 --> 00:15:28,240 through Launch Magic, I got to learn all about I guess the messaging, 209 00:15:28,559 --> 00:15:33,600 like Claire said, that was really important, but also how to start converting 210 00:15:33,919 --> 00:15:37,279 my existing audience into an audience that would be ready to buy from me. 211 00:15:37,720 --> 00:15:39,919 So three launch Magic, I launched a podcast, which isn't to do with 212 00:15:41,039 --> 00:15:43,840 launching you know, a course or anything, but that bear has significantly just 213 00:15:43,919 --> 00:15:48,279 completely changed my business. All of my one on one client work comes from 214 00:15:48,279 --> 00:15:52,200 a podcast, and I didn't have any one on one client work before Launch 215 00:15:52,240 --> 00:15:54,720 Magic. It sort of inspired me to do that one on one client work 216 00:15:54,759 --> 00:15:58,240 so I could learn, you know, what issues are my audience struggling with, 217 00:15:58,320 --> 00:16:02,440 what can I help from with and really get clarity before I made the 218 00:16:02,440 --> 00:16:06,440 course. Then once I made the course, I wanted it to actually answer 219 00:16:06,519 --> 00:16:08,720 that problem. So Mount Magic just inspired me to take a step back, 220 00:16:08,799 --> 00:16:12,840 take my time, and actually learn from my audience before comverining it into a 221 00:16:12,879 --> 00:16:15,960 course. Mm. And I think that's a lesson. A lot of people 222 00:16:17,039 --> 00:16:21,759 don't really embrace like they'll spend all this time creating something based on what they 223 00:16:21,799 --> 00:16:25,720 think their audience needs, and then they go and deliver it and their audience 224 00:16:26,159 --> 00:16:29,519 and like, you know, one week in or one month in, they 225 00:16:29,559 --> 00:16:33,919 realize that there's this huge misalignment between what their audience actually needs and what they 226 00:16:34,000 --> 00:16:37,879 thought that their audience needs, and then it's like, oh, you've got 227 00:16:37,919 --> 00:16:41,320 to either go back and redo the entire thing, or a lot of the 228 00:16:41,360 --> 00:16:44,279 time they just give up on it. They're like, oh, this isn't 229 00:16:44,320 --> 00:16:48,600 working, and I'm just gonna pretend I never even did that course. So 230 00:16:48,759 --> 00:16:52,120 then Kirsty, like, when you signed up for Launch Magic, what were 231 00:16:52,159 --> 00:16:59,519 you expecting to learn from it versus what you got inside the course. Yeah. 232 00:16:59,679 --> 00:17:03,360 So, so I put a lot of faith into the course to teach 233 00:17:03,440 --> 00:17:07,799 me everything that I needed to know to launch my course, and one of 234 00:17:07,839 --> 00:17:11,559 the big lessons that taught me was that getting clear on messaging was vital, 235 00:17:12,079 --> 00:17:15,559 but also that I didn't have to create the course until after I had launched, 236 00:17:15,839 --> 00:17:21,839 which made a really big difference in not feeling as much pressure to try 237 00:17:21,880 --> 00:17:25,359 and do everything at once. So knowing that I could land the theory, 238 00:17:26,160 --> 00:17:30,160 implement what was relevant to me then once I'd launched, and then create the 239 00:17:30,200 --> 00:17:34,799 course based on what my audience was needing from me, that was huge for 240 00:17:34,880 --> 00:17:40,759 me. And you had quite a small audience when you launched, on account 241 00:17:40,799 --> 00:17:45,079 of essentially starting a new business. Were you at any point worried that your 242 00:17:45,119 --> 00:17:48,400 audience wasn't going to be big enough for it to be worth the effort that 243 00:17:48,440 --> 00:17:52,680 it takes to launch. Yeah, of course. I mean when I first 244 00:17:52,720 --> 00:17:56,480 started, I had zero email subscribers, and then by the time i'd finished, 245 00:17:56,160 --> 00:18:00,640 just as I opened doors to the course, had one hundred subscribers. 246 00:18:00,799 --> 00:18:04,359 And I thought to myself, well, even if I get one person to 247 00:18:04,400 --> 00:18:08,279 sign up with a course, it would be a success for me, given 248 00:18:08,279 --> 00:18:12,319 that I spent two three months leading launch Magic and going through that process. 249 00:18:12,839 --> 00:18:18,200 But it was very much I had faiths in the program and it was just 250 00:18:18,680 --> 00:18:21,559 doing all the steps and it just started to grow and grow from there, 251 00:18:22,160 --> 00:18:25,599 and you ended up with what was it, seven people signed up seven out 252 00:18:25,640 --> 00:18:29,000 of one hundred. That's a seven percent conversion rate on a launch, which 253 00:18:29,039 --> 00:18:33,359 is insanely good. What would you say to somebody coasty who thinks that their 254 00:18:33,400 --> 00:18:37,279 audience is too small and is waiting for their audience to be bigger before they 255 00:18:37,359 --> 00:18:42,920 launch. I'd say that everyone begins somewhere then he needs to just start the 256 00:18:42,920 --> 00:18:47,279 process. No matter what stage of the journey you're at it, if you 257 00:18:47,759 --> 00:18:51,559 do the program, you'll learn that your audience will grow alongside you're doing the 258 00:18:51,640 --> 00:18:56,000 course. So as you go through the weeks of the theory and implement the 259 00:18:57,000 --> 00:19:02,880 different things into practice, your audience will grow and grow with you, so 260 00:19:02,920 --> 00:19:06,960 that when you come to actually launching or opening doors for your care and your 261 00:19:07,000 --> 00:19:11,519 digital and free that's when you have more people ready to be in a position 262 00:19:11,519 --> 00:19:15,039 to parat just from you. Yeah, I love that. And then you 263 00:19:15,119 --> 00:19:17,720 launch again, and you launch again, and you launch again, and it 264 00:19:17,759 --> 00:19:19,960 grows each time you do it, and it gets bigger. Yes, Kate, 265 00:19:21,319 --> 00:19:23,359 what was it about launch magic that helped you to get to the finish 266 00:19:23,480 --> 00:19:29,359 line and actually launch this time? Rather you know, even though you'd been 267 00:19:29,400 --> 00:19:30,759 sitting on it for so long? Like, what was it I know you 268 00:19:30,799 --> 00:19:34,640 mentioned a little bit about the accountability, but was there anything in particular that 269 00:19:34,720 --> 00:19:38,039 you thought like, this is everything I've been or this is what I've been 270 00:19:38,079 --> 00:19:44,160 needing to do this one hundred percent. I think the way that you've structed 271 00:19:44,279 --> 00:19:49,200 the course is wagon percent and stuff, and it's really like week by week 272 00:19:49,519 --> 00:19:55,640 and you really encourage us to all your students to just focus on that week. 273 00:19:56,880 --> 00:20:00,519 It's really easy to kind of want to jump ahead into different phases, 274 00:20:00,599 --> 00:20:04,519 especially when it gets to like the fun creative part or creating webinar or doing 275 00:20:04,599 --> 00:20:08,279 all of the different tasks and things like that, but you really kind of 276 00:20:10,119 --> 00:20:14,160 make a point of being like you have to do this foundational work. And 277 00:20:14,400 --> 00:20:18,519 it is that foundational work where you have to sit down, focus on your 278 00:20:18,559 --> 00:20:22,079 messaging, like Claire said, like really dissect Like I had a clear idea 279 00:20:22,079 --> 00:20:26,359 in my mind about what I wanted to create, but it's that process of 280 00:20:26,720 --> 00:20:33,680 answering those questions on paper or actually in your amazing structured portal. But yeah, 281 00:20:33,720 --> 00:20:38,279 like going through everything week by week, setting up a really solid foundation 282 00:20:38,640 --> 00:20:44,160 and then kind of not jumping ahead where you tend to kind of end up 283 00:20:44,759 --> 00:20:47,319 in overwhelmed because you're like, oh, my gosh, Like, I think 284 00:20:47,400 --> 00:20:51,440 that's where I was initially getting stuck with a lot of you know, like 285 00:20:51,799 --> 00:20:55,000 commenting my course creation. It was like, yeah, I'm going to do 286 00:20:55,039 --> 00:20:57,200 this this, and then as I started kind of writing down the structure, 287 00:20:57,400 --> 00:21:03,519 my list was just like huge, and then I'd get overwhelmed. I'm like, 288 00:21:03,559 --> 00:21:07,319 Okay, I don't even know where to start. So you do a 289 00:21:07,359 --> 00:21:10,680 really amazing job at just kind of breaking that down and be like you start 290 00:21:10,680 --> 00:21:15,240 here grocery week one and then we kind of build on that. So yeah, 291 00:21:15,240 --> 00:21:18,599 it was that process. Yeah, it's it's so challenging as well as 292 00:21:19,079 --> 00:21:22,880 like as the person delivering Launch Magic when usually in week one and week two 293 00:21:22,880 --> 00:21:26,640 people start asking questions like oh, should I be doing this thing or should 294 00:21:26,640 --> 00:21:29,160 I be doing that now? And I'm like, no, no, no, 295 00:21:29,240 --> 00:21:33,039 just follow the process. We will get there in time. Just don't 296 00:21:33,119 --> 00:21:36,559 rush it, don't start thinking about it like it's all there. Uh So 297 00:21:36,680 --> 00:21:38,640 I'm glad you actually mentioned that, because I haven't thought about the processes. 298 00:21:40,440 --> 00:21:45,200 Yeah, that structure now, Tiana, before you signed up for Launch Magic, 299 00:21:45,200 --> 00:21:48,680 you were really good at giving away very good valuable advice for free. 300 00:21:48,880 --> 00:21:52,759 You giving away this amazing valuable advice that you weren't charging people for and that 301 00:21:52,839 --> 00:21:59,000 you could have charged them for. What shifts have you made in your content? 302 00:21:59,400 --> 00:22:02,119 And I guess, like, yeah, in your business. Then as 303 00:22:02,160 --> 00:22:06,519 a result of what you learned in Launch Magic, well, I learned the 304 00:22:06,640 --> 00:22:08,720 value of an email list. Firstly, so I learned about I mean, 305 00:22:08,759 --> 00:22:12,079 Steph, you talk about it all the time about how anything on social media 306 00:22:12,119 --> 00:22:15,720 it's a rented space and if the algorithm changes, your audience changes. So 307 00:22:15,759 --> 00:22:19,480 that was a really just eye opening moment for me because while I was currently 308 00:22:19,599 --> 00:22:22,640 at that time before Launch Magic, I was sharing all of my content on 309 00:22:22,680 --> 00:22:26,240 Instagram Stories, I knew for a fact that firstly it was disappearing up the 310 00:22:26,240 --> 00:22:30,519 twenty four hours, and secondly, my audience wasn't growing because the algorithm was 311 00:22:30,599 --> 00:22:34,319 changing all of the time it still is. So learning for Launch Magic about 312 00:22:34,440 --> 00:22:37,880 what a lead magnet is and how to bring people onto an email list so 313 00:22:37,880 --> 00:22:42,200 I'd actually get my information in front of them every morning. And then also 314 00:22:42,680 --> 00:22:47,960 learning about podcast and how valuable are the very longer form content that was really 315 00:22:48,000 --> 00:22:52,799 eye opening for me. I hadn't even considered a podcast a full Launch Magic 316 00:22:52,799 --> 00:22:56,119 by just hearing you know, how you explained the power of having, you 317 00:22:56,160 --> 00:23:00,359 know, like instead of doing social media where it's to have your own platform 318 00:23:00,359 --> 00:23:03,920 that you control. That was just completely changing my business. And then when 319 00:23:03,920 --> 00:23:08,720 I started delivering that content consistently, that was another thing. Consistently actually putting 320 00:23:08,720 --> 00:23:11,920 it out there. That when I started to see people actually get interested, 321 00:23:12,039 --> 00:23:17,599 invested in wanting to work with me on my one on one coaching, and 322 00:23:17,640 --> 00:23:21,039 that was just incredible. And now when I talk about things on my stories, 323 00:23:21,079 --> 00:23:23,039 I can link to a podcast episode and then my podcast links to my 324 00:23:23,079 --> 00:23:26,279 email list, so it's all a bit of a funnel linking back to me 325 00:23:26,400 --> 00:23:30,480 so that everyone so I can talk to everyone every day and it doesn't disappear. 326 00:23:30,759 --> 00:23:33,960 So that's how my content changed for Launch Magic. It was just incredible, 327 00:23:34,000 --> 00:23:40,559 honestly. And anybody who likes poppies, gon follow Tiana. I will 328 00:23:41,079 --> 00:23:45,279 I'll link to what because we'll share this recording in the podcast, and I'll 329 00:23:45,279 --> 00:23:48,240 link to everybody's Instagram in the show notes. But go and follow Tiana. 330 00:23:48,319 --> 00:23:52,640 She has the cutest poppy videos like, oh my goodness, they are just 331 00:23:52,680 --> 00:23:59,400 adorable. It was beautiful dogs. Claire, You've launched many many times now 332 00:24:00,079 --> 00:24:03,279 are there's still any parts of launch Magic that you refer back to, or 333 00:24:03,359 --> 00:24:08,720 any parts of the course that you still use, oh one hundred percent so 334 00:24:08,839 --> 00:24:14,279 much. Today I'm actually launching a new course next month, and the very 335 00:24:14,319 --> 00:24:17,160 first thing that I thought is, I'm going to go dig up Launch Magic 336 00:24:17,200 --> 00:24:22,319 again. And even though I'm down this process for me, I know that 337 00:24:22,680 --> 00:24:26,400 because what I was doing wrong before was the messaging. And I think that 338 00:24:26,480 --> 00:24:30,039 so many of us are just tempted to jump into either writing the course or 339 00:24:30,079 --> 00:24:32,640 writing the you know, the hours page, and it's like, well, 340 00:24:32,640 --> 00:24:36,359 hang on, You've got to think about like where your audience are and then 341 00:24:36,400 --> 00:24:38,039 bring them on a journey. So the very first thing that I'm going to 342 00:24:38,079 --> 00:24:41,759 do is go back into launch Magic. I still go if I'm trying to 343 00:24:41,759 --> 00:24:48,000 write an email or get feedback from my audience, I go back and get 344 00:24:48,039 --> 00:24:51,440 the frameworks from launch Magic. And you know, as a coach, it's 345 00:24:51,480 --> 00:24:56,920 got an extra layer of course of value for me because I can say to 346 00:24:56,960 --> 00:24:59,480 people when I'm looking at their launches, I can say, well, what 347 00:24:59,519 --> 00:25:03,039 about or have you thought about this? And you know, I've directed so 348 00:25:03,160 --> 00:25:07,039 many of my clients to the course over the years as well, and I 349 00:25:07,079 --> 00:25:11,039 can do it with confidence because I've actually been through the framework myself, so 350 00:25:11,440 --> 00:25:15,079 it's definitely something that I use again and again and I know that I will 351 00:25:15,119 --> 00:25:19,480 for years to come. I love that so with you know, with every 352 00:25:19,640 --> 00:25:23,640 course, basically people get different things out of it, even though it's the 353 00:25:23,640 --> 00:25:26,240 same. You know, even if it's like one course, you'll get different 354 00:25:26,240 --> 00:25:30,279 people getting different value or finding different parts valuable. Like some people will be 355 00:25:30,319 --> 00:25:33,119 like Kirsty, who came to pretty much every single live call, and then 356 00:25:33,160 --> 00:25:36,759 other people will be like Claire, who I don't think came to any live 357 00:25:36,880 --> 00:25:40,039 calls, and some people, you know, like some people are there to 358 00:25:40,119 --> 00:25:42,759 interact in the community, some don't even join the community. I'm going to 359 00:25:42,799 --> 00:25:47,279 put this question out to all of you, starting with Kirsty, what did 360 00:25:47,319 --> 00:25:51,000 you personally find to be the most valuable part of Launch Magic for you? 361 00:25:52,119 --> 00:25:57,200 Definitely the community. Having a group of people that were alongside the journey with 362 00:25:57,319 --> 00:26:02,400 me, able to ask questions, to get support from, you know, 363 00:26:02,480 --> 00:26:07,839 have cheerleaders along the way. Knowing that you weren't alone in the launch of 364 00:26:07,839 --> 00:26:11,279 Magic journey was huge for me. So yeah, I love the community aspect 365 00:26:11,279 --> 00:26:15,079 of it. Piano well, for me, before launch Magic. I didn't 366 00:26:15,079 --> 00:26:18,920 even know what launching was. I had no idea what it consisted of. 367 00:26:18,160 --> 00:26:22,200 So coming into the launch Magic, I could just see all of the huddle 368 00:26:22,240 --> 00:26:26,799 or pieces fall into place, and how you leave Magic pens into an email 369 00:26:26,839 --> 00:26:29,960 list and then you have to write a sales page for the right methoging. 370 00:26:30,000 --> 00:26:32,839 Prior to launch Magic, I thought you just had a little cart button and 371 00:26:32,880 --> 00:26:34,599 people pressed by. I didn't realize you had to take them through a journey 372 00:26:34,680 --> 00:26:37,920 on your sales page. So it kind of just stepped out the whole process 373 00:26:37,920 --> 00:26:41,039 for me. So when I am creating my content and when I'm communicating to 374 00:26:41,039 --> 00:26:45,039 my audience, I am, you know, subconsciously for them, I am 375 00:26:45,079 --> 00:26:48,119 directing them towards that position where they're ready to buy. So just being able 376 00:26:48,160 --> 00:26:52,160 to have a clear idea of start to finish, like start to doors open, 377 00:26:52,359 --> 00:26:56,319 what that process is, that was just so helpful for me. Love 378 00:26:56,359 --> 00:26:59,119 that. And Kate, what did you find to be the most valuable part 379 00:26:59,119 --> 00:27:04,599 for you? Accountability for sure from the community and also, yeah, like 380 00:27:04,880 --> 00:27:11,799 claar dis mentioned before, having the option to revisit that content for each and 381 00:27:11,839 --> 00:27:17,039 every launch, and you know, adjusting messaging and things like that. As 382 00:27:17,119 --> 00:27:21,759 well, I think having access to you for the life calls, to get 383 00:27:21,960 --> 00:27:26,079 feedback in real time, to troubleshoot and you know, problem solved, so 384 00:27:26,240 --> 00:27:30,400 you're kind of not getting stuck at one point, you're being able to progress 385 00:27:30,440 --> 00:27:34,880 through the course. And yeah, as well as what Seata just said, 386 00:27:36,119 --> 00:27:41,200 the resources, So having that complete structure of every single step along the way, 387 00:27:42,000 --> 00:27:47,319 it's seriously just it's streamlined the entire process. It's kind of in a 388 00:27:47,359 --> 00:27:49,880 way like, yeah, you're adding your own messaging, but a lot of 389 00:27:51,559 --> 00:27:53,680 it is kind of like a plug and play, which you know, for 390 00:27:53,799 --> 00:28:00,440 me, my initial you know, the thing that was stopping me was time, 391 00:28:00,799 --> 00:28:03,480 Like I had no time, and this just kind of like gave me 392 00:28:03,559 --> 00:28:06,759 that structure getting the resource. It showed me how the door step by step, 393 00:28:07,400 --> 00:28:10,359 and it's something that I can go back to every single time. So 394 00:28:10,880 --> 00:28:14,039 yeah, there's a there's a whole lot of value. I couldn't just pink 395 00:28:14,039 --> 00:28:18,160 point it's one thing step And Claire, I don't think you're in the community 396 00:28:18,200 --> 00:28:19,359 and you never came to a live call. What did you find to be 397 00:28:19,359 --> 00:28:22,599 the most valuable part? Well, it's funny because I actually did come to 398 00:28:22,680 --> 00:28:26,839 all of the live calls the first round, did you I joined them there? 399 00:28:27,039 --> 00:28:30,960 I joined to get the second round and the second round, I was 400 00:28:30,000 --> 00:28:34,400 like, not coming to the calls. What did I find. There's a 401 00:28:34,440 --> 00:28:37,759 couple of things that I took on. Firstly, the structure I loved. 402 00:28:38,119 --> 00:28:45,359 I love having structure because I met really uh disorber Cut, So I really 403 00:28:45,359 --> 00:28:48,799 really love all the templates and the framework and structure that in there. And 404 00:28:49,160 --> 00:28:53,680 I mean the biggest thing for me is the messaging. And also you know, 405 00:28:53,759 --> 00:28:57,480 the analysis, the launch analysis, and sometimes you know, I launched 406 00:28:57,599 --> 00:29:02,759 all the time, and sometimes I can go a little bit into victim mode 407 00:29:02,799 --> 00:29:06,680 if a launch doesn't go according to plant, And sometimes I can come back 408 00:29:06,759 --> 00:29:11,839 and analyze it and say, well, actually you had an insane conversion rate 409 00:29:11,000 --> 00:29:17,119 off that webinar. You just didn't have enough people in there. Or conversely, 410 00:29:17,200 --> 00:29:21,839 I can say something went wrong here because you know, the turnout rate's 411 00:29:21,880 --> 00:29:26,119 not right or the messaging is not right. And so rather than throwing my 412 00:29:26,200 --> 00:29:29,880 toys out of the cotton, you know, going and finding a job on 413 00:29:30,000 --> 00:29:33,720 seek, I can come back and analyze it with a bit of context and 414 00:29:33,759 --> 00:29:37,440 then just go, Okay, let's do it again. Let's learn the lessons. 415 00:29:37,519 --> 00:29:41,200 Let's go out and understand what wasn't resonating with our audience. And I 416 00:29:41,240 --> 00:29:45,480 think this is the thing that we can forget in launching, is that it 417 00:29:45,599 --> 00:29:49,200 really is just a process of tweaking and tweaking. And because there's those tools 418 00:29:49,200 --> 00:29:52,480 that you can come back to them again and again and say, Okay, 419 00:29:52,960 --> 00:29:56,279 what do I need to tweet with the messaging what wasn't resonating and get some 420 00:29:56,359 --> 00:30:00,519 feedback and white people won't buying. And I'm going to put this es out 421 00:30:00,519 --> 00:30:02,640 to all of you as well. What would you say to someone who's sitting 422 00:30:02,640 --> 00:30:06,640 on the fence thinking about joining launch Magic Claire, Let's go with you first. 423 00:30:07,680 --> 00:30:11,279 I mean, I know, honestly as someone who's been through it, 424 00:30:11,960 --> 00:30:15,079 it's crazy to me if you are sitting on the fence and not jumping in, 425 00:30:15,440 --> 00:30:18,359 Because for me, this is paid for itself. I can't even tell 426 00:30:18,400 --> 00:30:22,759 you how many multiples are over you know, I've had multiple six figure launches 427 00:30:22,359 --> 00:30:25,759 and to sit down and look at the cost of the investment. You know, 428 00:30:25,799 --> 00:30:29,480 even if your first launch doesn't make the money back, the skills you 429 00:30:29,559 --> 00:30:33,000 learn in here are things that you can use again and again and again and 430 00:30:33,039 --> 00:30:37,240 again. I you know, like I said, I am certainly using them 431 00:30:37,279 --> 00:30:41,480 myself, so I would jump in it, go bo it. And you 432 00:30:41,519 --> 00:30:45,039 know, if you do have any questions, we're happy to answer them here. 433 00:30:45,079 --> 00:30:48,279 But for me, it's been one of the best investments I've made in 434 00:30:48,359 --> 00:30:52,799 my business and I'm a raving there awesome. If we do have any audience 435 00:30:52,839 --> 00:30:55,240 questions, feel free to pop them in the chat and we'll get to them 436 00:30:55,279 --> 00:30:57,680 after this question. Kate, what would you say to somebody who's sitting on 437 00:30:57,680 --> 00:31:03,880 the fence thinking about it much as say as leaders said, I for me, 438 00:31:04,720 --> 00:31:07,079 like I had mentioned before, you know, I'd been following along with 439 00:31:07,200 --> 00:31:12,160 your journey for a while just in the background, and it was a real 440 00:31:12,359 --> 00:31:15,480 no brain. I saw your own launch, I jumped on a webinar and 441 00:31:18,359 --> 00:31:21,559 I was like, this is exactly what I mean. And it was like 442 00:31:21,759 --> 00:31:26,079 I knew that it would be probably another two years that I sat on a 443 00:31:26,160 --> 00:31:32,599 concept if I didn't just take that action and jump in to launch magic and 444 00:31:32,799 --> 00:31:36,599 get that accountability, get that structure. I yeah, I know, I 445 00:31:36,720 --> 00:31:41,799 fully understand. You know, investing in yourself is like there's a lot that 446 00:31:41,920 --> 00:31:45,200 can come up, not just like you know, the financial investment there are 447 00:31:45,279 --> 00:31:48,680 those limiting beliefs like oh, you know, should I be pursuing this idea 448 00:31:48,759 --> 00:31:51,440 and things like that. But if you've got that dream, you've got that 449 00:31:51,599 --> 00:31:56,799 spark, like it's not going to go away. So yeah, like jumping 450 00:31:56,839 --> 00:32:01,400 into a program like launch Matic actual you know, it will actualize your idea 451 00:32:01,640 --> 00:32:07,279 and you don't know where it kind of take you. So I would say 452 00:32:07,960 --> 00:32:13,559 jump on in for sure, Tiana, What would you say? I would 453 00:32:13,599 --> 00:32:15,960 say if you're at the beginning stages of your business like I was, and 454 00:32:16,039 --> 00:32:19,799 you're wondering, you know, is it the right time? Isn't a really 455 00:32:19,839 --> 00:32:22,400 big you know, financial investment? Is this the right decision? I think 456 00:32:22,480 --> 00:32:27,799 the most important thing to remember is you are an expert in your field, 457 00:32:28,039 --> 00:32:30,519 but you're most likely not an expert in launching. And if you really want 458 00:32:30,559 --> 00:32:34,000 to see success and you want to do it correctly, and you don't want 459 00:32:34,039 --> 00:32:37,000 to waste time and money, you know, trialing things and not being any 460 00:32:37,039 --> 00:32:39,720 success, launch Magic is the way to go because you're learning off an expert 461 00:32:39,839 --> 00:32:44,759 who has proven you know, the process and the framework to work over and 462 00:32:44,880 --> 00:32:46,880 over again, and students have had success over and over again, so it'll 463 00:32:46,920 --> 00:32:51,880 be the best investment you're making your business. If you can accept that you 464 00:32:51,960 --> 00:32:55,079 don't have to know everything and it's good to learn from others, and Kirsty 465 00:32:55,200 --> 00:32:59,799 anything you want to add that the others haven't already said. You have the 466 00:32:59,799 --> 00:33:04,160 word much more I could say the van. Just trust your intuition. If 467 00:33:04,279 --> 00:33:07,119 this is something that has brought you to this call, or you're listening to 468 00:33:07,200 --> 00:33:12,799 the recording and it feels aligned to you, then go with that. Don't 469 00:33:12,880 --> 00:33:15,400 let see how'll do you back? You know, what's the best that can 470 00:33:15,480 --> 00:33:19,400 happen. Yeah, if you have any questions, those of you who are 471 00:33:19,440 --> 00:33:22,039 here, feel free to submit those. I do have one that was submitted 472 00:33:22,039 --> 00:33:24,759 ahead of time, which was how did you fit the launchmatic schedule in with 473 00:33:24,839 --> 00:33:28,480 the rest of your business and life commitments? So I'm going to put that 474 00:33:28,519 --> 00:33:31,519 out and whoever wants to answer that, you're welcome to jump in and answer 475 00:33:31,599 --> 00:33:35,559 that, because I know that is something that a lot of people are concerned 476 00:33:35,599 --> 00:33:37,319 about as well, is like how many hours is it going to take? 477 00:33:37,680 --> 00:33:40,599 Obviously for some of you who took a bit longer than others because you were 478 00:33:40,640 --> 00:33:44,960 creating a course at the same time or you were doing other things. But 479 00:33:45,079 --> 00:33:47,480 yeah, so how did that schedule fit in with your business and life commitments. 480 00:33:49,839 --> 00:33:52,920 Look, I'm a mama too, and especially when I did the course, 481 00:33:52,000 --> 00:33:55,400 my boys were really young at the time, my business was really full, 482 00:33:55,960 --> 00:34:00,640 and I literally I don't know, I don't me being there, but 483 00:34:00,839 --> 00:34:05,440 I I just put the time in my diary. I move things around, 484 00:34:06,039 --> 00:34:08,280 and I was like, this has to be a priority for me, because 485 00:34:08,280 --> 00:34:12,519 I know how important launching is for where I wanted to take my business. 486 00:34:13,039 --> 00:34:15,920 And I think that, you know, you can always make excuses, everyone's 487 00:34:15,960 --> 00:34:20,920 always going to be time poor. But if I did it with a really 488 00:34:21,000 --> 00:34:24,199 full client calendar and with two young kids, and I just said, I 489 00:34:24,400 --> 00:34:30,440 have to calm out the time to do this because otherwise I'm basically wasting time 490 00:34:30,679 --> 00:34:34,400 by having, you know, launch after launch. That isn't getting me the 491 00:34:34,519 --> 00:34:36,880 results that I want and I'm not growing at the rate that I want. 492 00:34:37,039 --> 00:34:42,360 So I just made it a priority for me. Kate, Yeah, likewise, 493 00:34:42,519 --> 00:34:49,320 so I was very time poor for client calendar rolling through that Fi Femine 494 00:34:49,840 --> 00:34:53,800 roller coaster. As you mentioned that designers are very susceptible to but I knew, 495 00:34:54,360 --> 00:34:57,239 like, yeah, I could have figured it out on my own, 496 00:34:57,440 --> 00:35:00,320 but di I wirrying. It would have taken me so much more time, 497 00:35:00,559 --> 00:35:06,119 and I knew in my heart to just get the idea out there, I 498 00:35:06,239 --> 00:35:12,480 needed that structure and I needed that accountability, and it totally streamlined the process. 499 00:35:12,679 --> 00:35:16,800 It saved me, Like I can't even imagine how many hours I'd still 500 00:35:16,800 --> 00:35:21,159 be figuring out piecing it out. I wouldn't have these references to go back 501 00:35:21,199 --> 00:35:24,400 to all that structure about launching. Sure, I could have created my actual 502 00:35:24,480 --> 00:35:30,880 course on my own, but yeah, having the whole launch process, it 503 00:35:30,320 --> 00:35:35,960 saved me so much time from DIY and also money, like time has money, 504 00:35:36,079 --> 00:35:38,480 Like you know, No, that makes so much sense, Kirsty, 505 00:35:38,559 --> 00:35:42,719 Tiana, do you have anything you want to add to that? How you've 506 00:35:42,760 --> 00:35:45,920 managed to fit it in with your schedule? Yeah, So when I when 507 00:35:45,960 --> 00:35:50,119 I started the launch process, I had a five month old baby and it 508 00:35:50,360 --> 00:35:53,639 was a jaggal. As you know, we all have different commitments, but 509 00:35:53,800 --> 00:35:58,840 I knew this was a priority and it matched my long term vision to make 510 00:35:58,880 --> 00:36:00,880 it a priority. So you know, you fit it in if it's a 511 00:36:00,960 --> 00:36:06,159 priority to you, and you just make it work. And once you sort 512 00:36:06,159 --> 00:36:09,599 of get into the rhythm of attending the calls, doing the doing the theory, 513 00:36:10,280 --> 00:36:15,360 implementing what you're learning. It just becomes part of your day to day 514 00:36:15,480 --> 00:36:20,119 with wik so it doesn't take away from what you're doing, it adds to 515 00:36:20,239 --> 00:36:25,239 it. I love that, Tiana. Anything to add I've been compared to 516 00:36:25,239 --> 00:36:29,760 everyone else on the panel here, I probably had the most of the time 517 00:36:30,000 --> 00:36:31,760 dog breeder. When I have a little puppies. I'm very, very busy 518 00:36:31,800 --> 00:36:34,880 every day. But when I don't, I have a lot of free time 519 00:36:34,960 --> 00:36:37,039 on my hands. But what I found was when I had that free time, 520 00:36:37,519 --> 00:36:40,079 I was doing things for the small win so I you know, I'd 521 00:36:40,079 --> 00:36:43,719 post on Instagram story, I talk to people in vms, but I wasn't 522 00:36:43,760 --> 00:36:46,400 moving my business forward. So for me, with launch Magic, it made 523 00:36:46,480 --> 00:36:51,800 me spend my time on something that was going to get me actual results where 524 00:36:51,800 --> 00:36:54,320 I'd get money coming into the business. And so with launch Magic, the 525 00:36:54,360 --> 00:36:59,400 accountability of I'm going to attend every live call after each life well, I'm 526 00:36:59,400 --> 00:37:00,599 going to do the home work, I'm going to implement it. I'm not 527 00:37:00,719 --> 00:37:04,800 going to waste time doing something that's not going to give me any retires. 528 00:37:05,039 --> 00:37:07,280 So for me, even though I had all this time, I was wasting 529 00:37:07,320 --> 00:37:10,199 it day by day because I had no direction moving forward. I had no 530 00:37:10,280 --> 00:37:14,159 idea what to do and when to do it. So that's yeah, that's 531 00:37:14,159 --> 00:37:16,639 what Launchramatic did for me. I noticed we've got a little fluffy puppy in 532 00:37:16,679 --> 00:37:22,199 the corner there. Who's doing one of many It's Chelsey. Oh, she's 533 00:37:22,320 --> 00:37:27,920 so cute. All right, Well, we have no other questions from the 534 00:37:28,039 --> 00:37:30,199 audience. Oh we do have a question from Jesse. I'm in California. 535 00:37:30,239 --> 00:37:34,559 So is there more than one option for the calls? So the calls alternate 536 00:37:34,760 --> 00:37:38,239 between this time or roughly this time in the morning me in Australia, and 537 00:37:38,400 --> 00:37:43,079 then evening calls as well, because we have a lot of people in the 538 00:37:43,159 --> 00:37:45,360 US, we have a lot of people in Europe, so we want to 539 00:37:45,400 --> 00:37:47,519 make sure that they can make it to at least half of the calls. 540 00:37:47,880 --> 00:37:52,000 The goal isn't to come to every single call. If you wish to come 541 00:37:52,000 --> 00:37:53,800 to every single call, like Kirsty, because it's a great bit of accountability, 542 00:37:53,840 --> 00:37:59,079 absolutely you can. But a lot of people find that simply having that 543 00:37:59,320 --> 00:38:01,679 call there, they can submit their questions ahead of time. I answer the 544 00:38:01,760 --> 00:38:05,840 questions that have been submitted first in the course, so you don't have to 545 00:38:05,880 --> 00:38:09,079 listen to the entire recording to get your question answered, and then they can 546 00:38:09,119 --> 00:38:13,000 listen to the recording like we always even upload the audios of it, so 547 00:38:13,079 --> 00:38:15,880 you can just listen to the Q and A recordings while you're walking your dog 548 00:38:15,119 --> 00:38:19,119 or any you know, when you have time doing chores that kind of thing. 549 00:38:19,880 --> 00:38:22,679 So even if you can make it live just to one or two, 550 00:38:22,920 --> 00:38:27,679 then that's perfect, all right. What would be one or two key elements 551 00:38:27,719 --> 00:38:30,000 that make this different to Digital Course Academy. So I've done Digital Course Academy. 552 00:38:30,039 --> 00:38:34,000 I've been an affiliate for it. I think it's a fantastic program. 553 00:38:34,639 --> 00:38:38,840 It's more focused around the actual course creation, whereas this is more course around 554 00:38:38,880 --> 00:38:44,760 marketing and sales. So even if you've already created your course, then this 555 00:38:44,960 --> 00:38:47,800 is going to teach you how to actually sell the course. Digital Course Academy 556 00:38:47,800 --> 00:38:52,519 doesn't really go very deep into the launch side of it. This is purely 557 00:38:52,719 --> 00:38:55,519 on the messaging on how you are going to nurture people through to that point 558 00:38:55,519 --> 00:38:59,880 where they are ready to buy from you, so that once you have created 559 00:39:00,440 --> 00:39:02,760 your course or your group program or your membership, you get it out there, 560 00:39:02,800 --> 00:39:07,679 you actually have buyers and not just crickets. All right, Well, 561 00:39:07,800 --> 00:39:14,159 if we have no other questions from the audience, Uh, oh, we 562 00:39:14,280 --> 00:39:15,480 do, we do have a new question. I love this. I love 563 00:39:15,519 --> 00:39:20,360 how everybody's questions always come in at the last minute. Okay, Corey, 564 00:39:20,559 --> 00:39:22,599 I am like a newborn infant baby to this. From creating a business to 565 00:39:22,679 --> 00:39:25,519 marketing email list, you name it, I have not done it till now, 566 00:39:25,679 --> 00:39:29,159 like one hundred and eighty degree difference from what I've been doing for the 567 00:39:29,239 --> 00:39:31,920 past forty seven years. Kind of need my handheld. I think similar boat 568 00:39:31,960 --> 00:39:36,719 to Tiana, right like you were you even though you were on social media, 569 00:39:36,880 --> 00:39:40,800 you your business was an in person business. You were literally raising puppies. 570 00:39:43,039 --> 00:39:45,800 Yeah. Did you find that there was enough handholding in launch Magic? 571 00:39:45,639 --> 00:39:50,719 Definitely? And even though I'm still in the prayer excess of getting my course 572 00:39:50,760 --> 00:39:53,719 ready, I've found so much clarity and I've done it now twice launched Magic. 573 00:39:53,800 --> 00:39:58,599 I haven't launched anything, but what I've liked has just so it's it's 574 00:39:58,960 --> 00:40:02,239 gone into all asked of my business and it's helped me create a business that's 575 00:40:02,320 --> 00:40:07,880 actually reliable in a way where I know that I can have money coming in 576 00:40:07,079 --> 00:40:10,800 and now when I go forward and I do launch my course, I know 577 00:40:10,960 --> 00:40:15,239 that the audience is ready. The audience knows that I'm not just a breeder 578 00:40:15,239 --> 00:40:17,719 anymore. I'm now a coach and now I have so much knowledge on things 579 00:40:17,840 --> 00:40:22,639 like you know, Elite magnet, email lists, sales pages, messaging, 580 00:40:22,760 --> 00:40:27,320 marketing, how to link people and bring them into other aspects of your program 581 00:40:27,480 --> 00:40:30,960 rather than just social media. It's just stepped me through the whole process. 582 00:40:30,039 --> 00:40:34,920 And the knowledge I have now compared to six months ago is just it's this 583 00:40:35,360 --> 00:40:38,280 incredible. I love that. All right, Well, so I would love 584 00:40:38,360 --> 00:40:43,159 if all of you could share where everybody can connect with you afterwards. Kirsty, 585 00:40:43,280 --> 00:40:45,559 let's go with you first. Where can people find you after this this 586 00:40:45,760 --> 00:40:50,079 call and later on when this becomes the podcast episode, Where can they go 587 00:40:50,159 --> 00:40:52,599 and find you? Yeah? Sure, so the best place is Instagram. 588 00:40:52,760 --> 00:40:58,599 Then my handle is at Candle Business Coach and Tiana. Where can people come 589 00:40:58,639 --> 00:41:01,639 and find your poppy videos? Yeah, from puppy videos. Definitely Instagram or 590 00:41:01,679 --> 00:41:05,679 TikTok. If you just setch up at Cavodle Coach, I'll be on there. 591 00:41:05,760 --> 00:41:07,840 Otherwise you can go to my podcast if you won't educate, no information, 592 00:41:08,320 --> 00:41:13,480 And that's the Cavital Coach podcast. They're similar names for both and Kate, 593 00:41:13,679 --> 00:41:17,159 where can people find you? Probably Instagram's are best as well at Studio 594 00:41:17,320 --> 00:41:23,440 wild Lane. Basically that's my handle for everything. And Claire Instagram is Claire 595 00:41:23,639 --> 00:41:30,320 Underscore would Underscore Coach or my podcast is the Claire Would Podcast. Love it 596 00:41:30,599 --> 00:41:34,000 and Claire also has a book that has launched today called Intentional Profit. I 597 00:41:34,119 --> 00:41:37,039 have read it. I have a copy of it, but looks really bad 598 00:41:37,079 --> 00:41:43,360 because I spill coffee on it. But it's so pretty. So thank you 599 00:41:43,519 --> 00:41:45,559 so much those of you who were here live. Thank you so much to 600 00:41:45,639 --> 00:41:51,239 our amazing panelists. If you have any questions about Launch Magic, reach out 601 00:41:51,280 --> 00:41:54,000 to me on Instagram Stephtaylor dot co over there, or email hello at steph 602 00:41:54,039 --> 00:41:58,159 Taylor dot co and I will get back to you as soon as I can. 603 00:41:58,760 --> 00:42:00,559 Now. If you are listening to this episode when it went live, 604 00:42:01,239 --> 00:42:06,719 doors are currently open for Launch Magic, head on over to Steftaylor dot co 605 00:42:06,880 --> 00:42:09,800 Slash Magic, where you'll find everything you need to know about the program and 606 00:42:10,079 --> 00:42:15,079 how you can enroll. If you're listening to this episode after it goes live 607 00:42:15,159 --> 00:42:17,280 after doors close, you can join the waitlist for that at Stefftaylor dot co 608 00:42:17,440 --> 00:42:22,519 slash Magic as well. Thank you so much for listening. Catch you next time.