Prior to launched Magic, I thought you just had a little cart button and
people pressed by didn't realize you had to take them through a journey on your
sales paid. So it kind of just stepped out the whole process for me.
So when I am creating my content and when I'm communicating to my audience,
I am, you know, subconsciously for them. I am directing them
towards that position where they're ready to buy. So just being able to have
a clear idea of start to finished, like start to doors open, what
that process is, that was just so helpful for me. Welcome to imperfect
Action. I'm Steph Taylor. For years, I read all the books,
downloaded all the freebies, and did all the courses, but it wasn't until
I started taking imperfect action that my business had its first million dollars year.
Imperfect action is about doing things before you're ready, prioritizing consistent action over perfect
action, and moving forward even when you're not sure you're doing it right.
On this show, you can expect mindset advice, actionable marketing tips and strategies
to build a business that brings you more profit, more freedom, and even
more joy. You want the list to get my daily businesses. Every day
i'll send you a bite sized prompt designed to help you grow your business in
a more intentional way. Sign up at Steph Taylor dot co, forward slash
DBB, or at the link in the show notes. Hey, welcome back
to in Perfect Action. This is episode eight hundred and twenty two. Now
at the moment as you're listening to this episode. If you're listening to it
when it goes live, doors are open for Launch Magic. Whether this is
your very first launch or you are ready to scale an existing offer, join
me inside Launch Magic to create a rinse and repeat launch strategy for more sales,
more on demand cash injections, and more freedom and your business whenever you
want it. Today's episode is a rerun from a little while back where I
actually ran a live panel during one of my Launch Magic launches and I interviewed
some alumni or some past students about their experiences in the program, about their
experien is launching and the advice that they would give to other people who are
going through the launch process. This chat is very casual, it's very fun,
but if you are thinking about joining Launch Magic, it's a must listen
to help you decide whether it's going to be the right fit for you in
your particular situation or not. So let's jump into the live panel with my
alumni. I really wanted to bring in a bunch of my students where we
could chat about their journey and their experience not just in the course, but
in launching and in business a little bit more generally, because not everybody's experience
looks the same. It's not one linear path towards building out a business that
is focused around digital products, whether that be an online course or a membership
or a group program, or any combination of these kinds of offers. So
today I have four of my students. I have Kirsty Allen, who is
a candle business coach. I have Tiana Karamias who is a Kavu coach and
breeder. And I have Kate Carmen who is the founder of Studio Wilding and
is a graphic designer. And Claire Wood who is a coach and money mentor.
These four students have such different stories and such different experiences that I know,
even if you can't relate to all of them, which you likely won't
be able to, you'll be able to see yourself in the shoes of at
least one of them and start to see how your journey doesn't have to follow
the same path and the same trajectory as everybody else out there. So let's
jump into the episode. When I was curating the panel for today, I
really wanted to make sure that we had a pretty broad group of Launch Magic
students who had been who joined at different stages of their journey, and who
had different levels of experience when they came into the program. So, you
know, first up today, I'll introduce Kirsty. So Kirsty is a candle
business coach, but when she came into Launch Magic, she was selling candles
right so essentially she had to start a brand new business and now she helps
candle business owners to transform and grow their candle business via an online course,
one on one coaching, and soon to be released membership for candle makers.
Tiana was kind of similar to Kirsty in that she had to pivot quite majorly
when she came into Launch Magic, going from being a Kaverdal breeder or cavapoo
if you're in the UK or US, through to now becoming a Kavertal coach
and helping families to raise and train their kavertal puppies to compliment rather than complicate
their lifestyles. Then we have Kate who was at a slightly different stage where
she'd been sitting on an idea for a course for I think it was about
two years. You can correct me if I'm wrong there, Kate, but
you've been sitting on this idea for a course for two years and just hadn't
quite got around to launching it. Now. Kate is the founder and creative
director of Studio Wildling, which is a full service digital design studio in Melbourne,
and her big thing is branding and conscious creativity. And then lastly we
have Claire who had launched a few times prior to Launch Magic, but you
weren't feeling so good when you came in. We'll talk about we'll talk about
that in a minute as well. So I mean, for full disclosure,
Claire is one of my best friends and she paid full price for Launch Magic,
which I think is like that is such a testament to an awesome friend,
somebody who doesn't ask for mates rates, who just pays full price for
your courses without even without even telling you that they're going to sign up.
So Claire is that's also a testament to the fact that I was like,
I need this course in my life, and I really value it and I
want to pay for price for it. So you thank you. I was
going to introat you see properly. So Claire is a money mentor, author,
speaker, and podcaster and her book Intentional Profit is today the launch date.
Today's the launch date. Today's the launch date, which is very exciting.
She's a qualified accountant, but she's not a boring accountant. She's big
on money, mindset on marketing, and on profit. So let's get started
with a couple of questions. So I'm going to start with Kirsty and Tiana.
Let's start with Kirsty. So, Kirsty, you weren't just brand new
to launching, like you were essentially starting a new business from scratch, and
you hadn't even created this offer to launch yet. What were some of the
challenges that were coming up before you signed up for launch Magic? Thanks Steph
for having me on today. The challenges were mainly mental. So I was
finding that I knew what I wanted to achieve, but didn't have a fee,
didn't have a strutream place, didn't know where to begin and was feeling
a bit lost with how to breed altogether. And then when I came across
yourself then Launched Magic and was reading through the informations of the course, it
just everything just clipped and it just felt like a perfect fit for me.
Yeah, amazing. And Tiana, you were in a similar situation where you've
been going from this like in person business reading and selling poppies to then an
online business, which is a completely different world. What were some of the
challenges that you were facing before you signed up for Launch Magic. Well,
I knew I wanted to do something digital, just because breeding can tie you
down to your house and I wanted to do some traveling in there. So
I knew I wanted to go digital, but I didn't know how, and
I definitely didn't know how to change my existing audience into an audience you would
want to buy digitally and not just a puppy. So I was really confused
and conflicted, and I just had no idea where to start, absolutely no
idea where to start. So Launch Magic. When I came across Lawn's Magic,
I which just it just gave me so much confidence because I knew I'd
be stepped through the whole entire process, and it was kind of like the
situation where you don't know what you need to know until you know. And
the way that I knew the course is going to be presented, I knew
it would be really easy to you know, learn this information without feeling overwhelmed,
and it would be achievable. So I just automatically wanted to do it
as soon as that came across it. Oh, I love that, Kate.
Now you had been sitting on this outline of a course for a little
while. What was stopping you from getting it out there? What challenges were
coming up that were holding you back from getting it out there? Ah?
Yeah, well thanks for having me on today, Steph. I yeah,
I was sitting on this concept for about two years. As you mentioned earlier,
I think one of the biggest challenges that I was having was trying to
kind of balance my client workload, like so doing one on one client projects
while also carving out space for future proofing my business and kind of embedding some
of these other long term visions and goals that I had for my brand,
including my coss build abundance with Widepress. So I yeah, I'm a qualified
digital designer. I had been in the design industry for years. I'd had
my own studio for a couple of years at that point, and I was
sitting on this wealth of knowledge and wanted to you know, like empower other
small businesses or other creative businesses and online entrepreneurs with this knowledge to create websites
and a successful web design studio as well. So I think the biggest thing
for me was trying to find that time between one on one client work,
which was just like back to back projects, no time for myself diving in
and out of like the cycles of being an online entrepreneur, so you know,
going through rounds of burnout and all of the things. And then it
was just some mindset stuff as well, you know, like overcoming limiting belief
and all of the things that we all go through on this entrepreneurial journey.
So I knew that I just needed accountability and I needed that structure. I've
got the technical aptitude, I've got like to know how, and I could
have pieced it all together myself, but it wasn't going to happen clearly,
because it hadn't happened for two years. So I saw launch Magic pop up
and I had been you know, like following you for a little while in
the background. As you kind of notice what I joined, You're like,
where did you come from? But yeah, it was just about the accountability.
Like of course the structure and the outlines looked amazing and exactly what I
was needing to, you know, actuate this idea and kind of get it
out of my head, get it out into the world. But not only
you know, create the course, but you have to know how to launch
it, because I say, that's like a totally different segment that I hadn't
really anticipated. Is like that launch structure and launch magic totally just clarified everything
from me. Maybe it's super easy. It was like week by week,
step by step, I had the accountability or you know, my creative peers
from you as well, and you know, one side kind of set some
you know, like a launch date in mind. It was like here we
go, gotta do this. So yeah, without it, I'd probably still
be sitting on that course idea. To be honest, I think you answered
like three of my questions just but like that roller coaster that you were on
before you came in is so real and I think so many people experience that,
especially people, especially designers and copywriters. I noticed this the most with
those two categories of business owners where they're like busy, and marketers as well.
They're so busy one day and they've got all this client work and then
they don't have any time to do any marketing or bring any new clients the
door, and then the next month it's absolute crickets. Yeah, and then
they get busy and starting marketing again, and they get clients in and then
it's crickets and it's this roller coaster, this feast of famine roller coaster that
I think having an online course or some other kind of digital offering can really
help to smooth out that roller coaster a little bit. Now, Claire,
you came in too launch Magic at a very different point to Kirsty, Tiana
and Kate, because you had already created your course, you'd already launched it.
I think twice when you came in, and a lot of people would
think like, well, you don't need launch Magic, Like you've done the
hard work, You've launched it that first time, and that's great, Like
it's just there now for people to buy. So talk me through where you
were before. You joined Launch Magic and what made you decide to join?
So, yeah, I've been launching before, but what I realized is that
I needed a lot of refinement because I've been winging it a launch truthfully with
my launch process, and what I was doing was I was looking online at
what other people were doing and trying to kind of copy, you know,
for example, like webinars, I didn't have an established framework that I knew
converted well. In terms of my messaging as well, I had a lot
of blurriness. I even knew that, like I was like, what exactly
am I selling here? And for me, that's really why I wanted to
join, because I knew that I needed structure and I knew that I needed
a lot more clarity, specifically in the space of messaging. So those are
the big things that really magnetized me. And when you were talking about it,
I was like, this course isn't for people just for people who have
never launched before. This has actually got so much to add to an experienced
launcher. So that's why I wanted to jumping as well. So as someone
who had launched before and who had been in business for quite a while,
were you worried that it would waste a lot of time covering all of the
basic things that you already knew. Yeah, I was a little bit concerned,
however, something that I've learned from many, many years in business,
like I've done multiple multiple courses about, for example, money, because I'm
a money person, and I'm like, if I take like sometimes it's like
one thing that changes everything, and even if you know like eighty percent of
it, if you line a couple of new things and suddenly you go,
oh my gosh, like the penny drops or it's like an affirmation of something
that you already knew, but I knew that it's for me, it's like
the one percent of five percent things that I still continue to learn that are
the absolute game changes. So I was worried there'd be a lot of repeat
But to be honest, coming through the content, I was like this,
it's so much of it was fresh and different anyway, So it was a
bit of a concern of mine, but it wasn't really an issue as I
went through the course. Yay, Now, Tiana, you were essentially starting
a completely new business, like you had to do it, new website,
all of that, So it's taken you a lot longer to navigate the whole
launch process. But I'd love to know how or in what ways Launch Magic
has impacted your business. Aside from giving you that structure that you need to
launch when you eventually get there, like when you get to that point where
you're ready to do that, it pretty much just it just completely changed my
entire business. Before Launch Magic, it was just the breeding. But then
through Launch Magic, I got to learn all about I guess the messaging,
like Claire said, that was really important, but also how to start converting
my existing audience into an audience that would be ready to buy from me.
So three launch Magic, I launched a podcast, which isn't to do with
launching you know, a course or anything, but that bear has significantly just
completely changed my business. All of my one on one client work comes from
a podcast, and I didn't have any one on one client work before Launch
Magic. It sort of inspired me to do that one on one client work
so I could learn, you know, what issues are my audience struggling with,
what can I help from with and really get clarity before I made the
course. Then once I made the course, I wanted it to actually answer
that problem. So Mount Magic just inspired me to take a step back,
take my time, and actually learn from my audience before comverining it into a
course. Mm. And I think that's a lesson. A lot of people
don't really embrace like they'll spend all this time creating something based on what they
think their audience needs, and then they go and deliver it and their audience
and like, you know, one week in or one month in, they
realize that there's this huge misalignment between what their audience actually needs and what they
thought that their audience needs, and then it's like, oh, you've got
to either go back and redo the entire thing, or a lot of the
time they just give up on it. They're like, oh, this isn't
working, and I'm just gonna pretend I never even did that course. So
then Kirsty, like, when you signed up for Launch Magic, what were
you expecting to learn from it versus what you got inside the course. Yeah.
So, so I put a lot of faith into the course to teach
me everything that I needed to know to launch my course, and one of
the big lessons that taught me was that getting clear on messaging was vital,
but also that I didn't have to create the course until after I had launched,
which made a really big difference in not feeling as much pressure to try
and do everything at once. So knowing that I could land the theory,
implement what was relevant to me then once I'd launched, and then create the
course based on what my audience was needing from me, that was huge for
me. And you had quite a small audience when you launched, on account
of essentially starting a new business. Were you at any point worried that your
audience wasn't going to be big enough for it to be worth the effort that
it takes to launch. Yeah, of course. I mean when I first
started, I had zero email subscribers, and then by the time i'd finished,
just as I opened doors to the course, had one hundred subscribers.
And I thought to myself, well, even if I get one person to
sign up with a course, it would be a success for me, given
that I spent two three months leading launch Magic and going through that process.
But it was very much I had faiths in the program and it was just
doing all the steps and it just started to grow and grow from there,
and you ended up with what was it, seven people signed up seven out
of one hundred. That's a seven percent conversion rate on a launch, which
is insanely good. What would you say to somebody coasty who thinks that their
audience is too small and is waiting for their audience to be bigger before they
launch. I'd say that everyone begins somewhere then he needs to just start the
process. No matter what stage of the journey you're at it, if you
do the program, you'll learn that your audience will grow alongside you're doing the
course. So as you go through the weeks of the theory and implement the
different things into practice, your audience will grow and grow with you, so
that when you come to actually launching or opening doors for your care and your
digital and free that's when you have more people ready to be in a position
to parat just from you. Yeah, I love that. And then you
launch again, and you launch again, and you launch again, and it
grows each time you do it, and it gets bigger. Yes, Kate,
what was it about launch magic that helped you to get to the finish
line and actually launch this time? Rather you know, even though you'd been
sitting on it for so long? Like, what was it I know you
mentioned a little bit about the accountability, but was there anything in particular that
you thought like, this is everything I've been or this is what I've been
needing to do this one hundred percent. I think the way that you've structed
the course is wagon percent and stuff, and it's really like week by week
and you really encourage us to all your students to just focus on that week.
It's really easy to kind of want to jump ahead into different phases,
especially when it gets to like the fun creative part or creating webinar or doing
all of the different tasks and things like that, but you really kind of
make a point of being like you have to do this foundational work. And
it is that foundational work where you have to sit down, focus on your
messaging, like Claire said, like really dissect Like I had a clear idea
in my mind about what I wanted to create, but it's that process of
answering those questions on paper or actually in your amazing structured portal. But yeah,
like going through everything week by week, setting up a really solid foundation
and then kind of not jumping ahead where you tend to kind of end up
in overwhelmed because you're like, oh, my gosh, Like, I think
that's where I was initially getting stuck with a lot of you know, like
commenting my course creation. It was like, yeah, I'm going to do
this this, and then as I started kind of writing down the structure,
my list was just like huge, and then I'd get overwhelmed. I'm like,
Okay, I don't even know where to start. So you do a
really amazing job at just kind of breaking that down and be like you start
here grocery week one and then we kind of build on that. So yeah,
it was that process. Yeah, it's it's so challenging as well as
like as the person delivering Launch Magic when usually in week one and week two
people start asking questions like oh, should I be doing this thing or should
I be doing that now? And I'm like, no, no, no,
just follow the process. We will get there in time. Just don't
rush it, don't start thinking about it like it's all there. Uh So
I'm glad you actually mentioned that, because I haven't thought about the processes.
Yeah, that structure now, Tiana, before you signed up for Launch Magic,
you were really good at giving away very good valuable advice for free.
You giving away this amazing valuable advice that you weren't charging people for and that
you could have charged them for. What shifts have you made in your content?
And I guess, like, yeah, in your business. Then as
a result of what you learned in Launch Magic, well, I learned the
value of an email list. Firstly, so I learned about I mean,
Steph, you talk about it all the time about how anything on social media
it's a rented space and if the algorithm changes, your audience changes. So
that was a really just eye opening moment for me because while I was currently
at that time before Launch Magic, I was sharing all of my content on
Instagram Stories, I knew for a fact that firstly it was disappearing up the
twenty four hours, and secondly, my audience wasn't growing because the algorithm was
changing all of the time it still is. So learning for Launch Magic about
what a lead magnet is and how to bring people onto an email list so
I'd actually get my information in front of them every morning. And then also
learning about podcast and how valuable are the very longer form content that was really
eye opening for me. I hadn't even considered a podcast a full Launch Magic
by just hearing you know, how you explained the power of having, you
know, like instead of doing social media where it's to have your own platform
that you control. That was just completely changing my business. And then when
I started delivering that content consistently, that was another thing. Consistently actually putting
it out there. That when I started to see people actually get interested,
invested in wanting to work with me on my one on one coaching, and
that was just incredible. And now when I talk about things on my stories,
I can link to a podcast episode and then my podcast links to my
email list, so it's all a bit of a funnel linking back to me
so that everyone so I can talk to everyone every day and it doesn't disappear.
So that's how my content changed for Launch Magic. It was just incredible,
honestly. And anybody who likes poppies, gon follow Tiana. I will
I'll link to what because we'll share this recording in the podcast, and I'll
link to everybody's Instagram in the show notes. But go and follow Tiana.
She has the cutest poppy videos like, oh my goodness, they are just
adorable. It was beautiful dogs. Claire, You've launched many many times now
are there's still any parts of launch Magic that you refer back to, or
any parts of the course that you still use, oh one hundred percent so
much. Today I'm actually launching a new course next month, and the very
first thing that I thought is, I'm going to go dig up Launch Magic
again. And even though I'm down this process for me, I know that
because what I was doing wrong before was the messaging. And I think that
so many of us are just tempted to jump into either writing the course or
writing the you know, the hours page, and it's like, well,
hang on, You've got to think about like where your audience are and then
bring them on a journey. So the very first thing that I'm going to
do is go back into launch Magic. I still go if I'm trying to
write an email or get feedback from my audience, I go back and get
the frameworks from launch Magic. And you know, as a coach, it's
got an extra layer of course of value for me because I can say to
people when I'm looking at their launches, I can say, well, what
about or have you thought about this? And you know, I've directed so
many of my clients to the course over the years as well, and I
can do it with confidence because I've actually been through the framework myself, so
it's definitely something that I use again and again and I know that I will
for years to come. I love that so with you know, with every
course, basically people get different things out of it, even though it's the
same. You know, even if it's like one course, you'll get different
people getting different value or finding different parts valuable. Like some people will be
like Kirsty, who came to pretty much every single live call, and then
other people will be like Claire, who I don't think came to any live
calls, and some people, you know, like some people are there to
interact in the community, some don't even join the community. I'm going to
put this question out to all of you, starting with Kirsty, what did
you personally find to be the most valuable part of Launch Magic for you?
Definitely the community. Having a group of people that were alongside the journey with
me, able to ask questions, to get support from, you know,
have cheerleaders along the way. Knowing that you weren't alone in the launch of
Magic journey was huge for me. So yeah, I love the community aspect
of it. Piano well, for me, before launch Magic. I didn't
even know what launching was. I had no idea what it consisted of.
So coming into the launch Magic, I could just see all of the huddle
or pieces fall into place, and how you leave Magic pens into an email
list and then you have to write a sales page for the right methoging.
Prior to launch Magic, I thought you just had a little cart button and
people pressed by. I didn't realize you had to take them through a journey
on your sales page. So it kind of just stepped out the whole process
for me. So when I am creating my content and when I'm communicating to
my audience, I am, you know, subconsciously for them, I am
directing them towards that position where they're ready to buy. So just being able
to have a clear idea of start to finish, like start to doors open,
what that process is, that was just so helpful for me. Love
that. And Kate, what did you find to be the most valuable part
for you? Accountability for sure from the community and also, yeah, like
claar dis mentioned before, having the option to revisit that content for each and
every launch, and you know, adjusting messaging and things like that. As
well, I think having access to you for the life calls, to get
feedback in real time, to troubleshoot and you know, problem solved, so
you're kind of not getting stuck at one point, you're being able to progress
through the course. And yeah, as well as what Seata just said,
the resources, So having that complete structure of every single step along the way,
it's seriously just it's streamlined the entire process. It's kind of in a
way like, yeah, you're adding your own messaging, but a lot of
it is kind of like a plug and play, which you know, for
me, my initial you know, the thing that was stopping me was time,
Like I had no time, and this just kind of like gave me
that structure getting the resource. It showed me how the door step by step,
and it's something that I can go back to every single time. So
yeah, there's a there's a whole lot of value. I couldn't just pink
point it's one thing step And Claire, I don't think you're in the community
and you never came to a live call. What did you find to be
the most valuable part? Well, it's funny because I actually did come to
all of the live calls the first round, did you I joined them there?
I joined to get the second round and the second round, I was
like, not coming to the calls. What did I find. There's a
couple of things that I took on. Firstly, the structure I loved.
I love having structure because I met really uh disorber Cut, So I really
really love all the templates and the framework and structure that in there. And
I mean the biggest thing for me is the messaging. And also you know,
the analysis, the launch analysis, and sometimes you know, I launched
all the time, and sometimes I can go a little bit into victim mode
if a launch doesn't go according to plant, And sometimes I can come back
and analyze it and say, well, actually you had an insane conversion rate
off that webinar. You just didn't have enough people in there. Or conversely,
I can say something went wrong here because you know, the turnout rate's
not right or the messaging is not right. And so rather than throwing my
toys out of the cotton, you know, going and finding a job on
seek, I can come back and analyze it with a bit of context and
then just go, Okay, let's do it again. Let's learn the lessons.
Let's go out and understand what wasn't resonating with our audience. And I
think this is the thing that we can forget in launching, is that it
really is just a process of tweaking and tweaking. And because there's those tools
that you can come back to them again and again and say, Okay,
what do I need to tweet with the messaging what wasn't resonating and get some
feedback and white people won't buying. And I'm going to put this es out
to all of you as well. What would you say to someone who's sitting
on the fence thinking about joining launch Magic Claire, Let's go with you first.
I mean, I know, honestly as someone who's been through it,
it's crazy to me if you are sitting on the fence and not jumping in,
Because for me, this is paid for itself. I can't even tell
you how many multiples are over you know, I've had multiple six figure launches
and to sit down and look at the cost of the investment. You know,
even if your first launch doesn't make the money back, the skills you
learn in here are things that you can use again and again and again and
again. I you know, like I said, I am certainly using them
myself, so I would jump in it, go bo it. And you
know, if you do have any questions, we're happy to answer them here.
But for me, it's been one of the best investments I've made in
my business and I'm a raving there awesome. If we do have any audience
questions, feel free to pop them in the chat and we'll get to them
after this question. Kate, what would you say to somebody who's sitting on
the fence thinking about it much as say as leaders said, I for me,
like I had mentioned before, you know, I'd been following along with
your journey for a while just in the background, and it was a real
no brain. I saw your own launch, I jumped on a webinar and
I was like, this is exactly what I mean. And it was like
I knew that it would be probably another two years that I sat on a
concept if I didn't just take that action and jump in to launch magic and
get that accountability, get that structure. I yeah, I know, I
fully understand. You know, investing in yourself is like there's a lot that
can come up, not just like you know, the financial investment there are
those limiting beliefs like oh, you know, should I be pursuing this idea
and things like that. But if you've got that dream, you've got that
spark, like it's not going to go away. So yeah, like jumping
into a program like launch Matic actual you know, it will actualize your idea
and you don't know where it kind of take you. So I would say
jump on in for sure, Tiana, What would you say? I would
say if you're at the beginning stages of your business like I was, and
you're wondering, you know, is it the right time? Isn't a really
big you know, financial investment? Is this the right decision? I think
the most important thing to remember is you are an expert in your field,
but you're most likely not an expert in launching. And if you really want
to see success and you want to do it correctly, and you don't want
to waste time and money, you know, trialing things and not being any
success, launch Magic is the way to go because you're learning off an expert
who has proven you know, the process and the framework to work over and
over again, and students have had success over and over again, so it'll
be the best investment you're making your business. If you can accept that you
don't have to know everything and it's good to learn from others, and Kirsty
anything you want to add that the others haven't already said. You have the
word much more I could say the van. Just trust your intuition. If
this is something that has brought you to this call, or you're listening to
the recording and it feels aligned to you, then go with that. Don't
let see how'll do you back? You know, what's the best that can
happen. Yeah, if you have any questions, those of you who are
here, feel free to submit those. I do have one that was submitted
ahead of time, which was how did you fit the launchmatic schedule in with
the rest of your business and life commitments? So I'm going to put that
out and whoever wants to answer that, you're welcome to jump in and answer
that, because I know that is something that a lot of people are concerned
about as well, is like how many hours is it going to take?
Obviously for some of you who took a bit longer than others because you were
creating a course at the same time or you were doing other things. But
yeah, so how did that schedule fit in with your business and life commitments.
Look, I'm a mama too, and especially when I did the course,
my boys were really young at the time, my business was really full,
and I literally I don't know, I don't me being there, but
I I just put the time in my diary. I move things around,
and I was like, this has to be a priority for me, because
I know how important launching is for where I wanted to take my business.
And I think that, you know, you can always make excuses, everyone's
always going to be time poor. But if I did it with a really
full client calendar and with two young kids, and I just said, I
have to calm out the time to do this because otherwise I'm basically wasting time
by having, you know, launch after launch. That isn't getting me the
results that I want and I'm not growing at the rate that I want.
So I just made it a priority for me. Kate, Yeah, likewise,
so I was very time poor for client calendar rolling through that Fi Femine
roller coaster. As you mentioned that designers are very susceptible to but I knew,
like, yeah, I could have figured it out on my own,
but di I wirrying. It would have taken me so much more time,
and I knew in my heart to just get the idea out there, I
needed that structure and I needed that accountability, and it totally streamlined the process.
It saved me, Like I can't even imagine how many hours I'd still
be figuring out piecing it out. I wouldn't have these references to go back
to all that structure about launching. Sure, I could have created my actual
course on my own, but yeah, having the whole launch process, it
saved me so much time from DIY and also money, like time has money,
Like you know, No, that makes so much sense, Kirsty,
Tiana, do you have anything you want to add to that? How you've
managed to fit it in with your schedule? Yeah, So when I when
I started the launch process, I had a five month old baby and it
was a jaggal. As you know, we all have different commitments, but
I knew this was a priority and it matched my long term vision to make
it a priority. So you know, you fit it in if it's a
priority to you, and you just make it work. And once you sort
of get into the rhythm of attending the calls, doing the doing the theory,
implementing what you're learning. It just becomes part of your day to day
with wik so it doesn't take away from what you're doing, it adds to
it. I love that, Tiana. Anything to add I've been compared to
everyone else on the panel here, I probably had the most of the time
dog breeder. When I have a little puppies. I'm very, very busy
every day. But when I don't, I have a lot of free time
on my hands. But what I found was when I had that free time,
I was doing things for the small win so I you know, I'd
post on Instagram story, I talk to people in vms, but I wasn't
moving my business forward. So for me, with launch Magic, it made
me spend my time on something that was going to get me actual results where
I'd get money coming into the business. And so with launch Magic, the
accountability of I'm going to attend every live call after each life well, I'm
going to do the home work, I'm going to implement it. I'm not
going to waste time doing something that's not going to give me any retires.
So for me, even though I had all this time, I was wasting
it day by day because I had no direction moving forward. I had no
idea what to do and when to do it. So that's yeah, that's
what Launchramatic did for me. I noticed we've got a little fluffy puppy in
the corner there. Who's doing one of many It's Chelsey. Oh, she's
so cute. All right, Well, we have no other questions from the
audience. Oh we do have a question from Jesse. I'm in California.
So is there more than one option for the calls? So the calls alternate
between this time or roughly this time in the morning me in Australia, and
then evening calls as well, because we have a lot of people in the
US, we have a lot of people in Europe, so we want to
make sure that they can make it to at least half of the calls.
The goal isn't to come to every single call. If you wish to come
to every single call, like Kirsty, because it's a great bit of accountability,
absolutely you can. But a lot of people find that simply having that
call there, they can submit their questions ahead of time. I answer the
questions that have been submitted first in the course, so you don't have to
listen to the entire recording to get your question answered, and then they can
listen to the recording like we always even upload the audios of it, so
you can just listen to the Q and A recordings while you're walking your dog
or any you know, when you have time doing chores that kind of thing.
So even if you can make it live just to one or two,
then that's perfect, all right. What would be one or two key elements
that make this different to Digital Course Academy. So I've done Digital Course Academy.
I've been an affiliate for it. I think it's a fantastic program.
It's more focused around the actual course creation, whereas this is more course around
marketing and sales. So even if you've already created your course, then this
is going to teach you how to actually sell the course. Digital Course Academy
doesn't really go very deep into the launch side of it. This is purely
on the messaging on how you are going to nurture people through to that point
where they are ready to buy from you, so that once you have created
your course or your group program or your membership, you get it out there,
you actually have buyers and not just crickets. All right, Well,
if we have no other questions from the audience, Uh, oh, we
do, we do have a new question. I love this. I love
how everybody's questions always come in at the last minute. Okay, Corey,
I am like a newborn infant baby to this. From creating a business to
marketing email list, you name it, I have not done it till now,
like one hundred and eighty degree difference from what I've been doing for the
past forty seven years. Kind of need my handheld. I think similar boat
to Tiana, right like you were you even though you were on social media,
you your business was an in person business. You were literally raising puppies.
Yeah. Did you find that there was enough handholding in launch Magic?
Definitely? And even though I'm still in the prayer excess of getting my course
ready, I've found so much clarity and I've done it now twice launched Magic.
I haven't launched anything, but what I've liked has just so it's it's
gone into all asked of my business and it's helped me create a business that's
actually reliable in a way where I know that I can have money coming in
and now when I go forward and I do launch my course, I know
that the audience is ready. The audience knows that I'm not just a breeder
anymore. I'm now a coach and now I have so much knowledge on things
like you know, Elite magnet, email lists, sales pages, messaging,
marketing, how to link people and bring them into other aspects of your program
rather than just social media. It's just stepped me through the whole process.
And the knowledge I have now compared to six months ago is just it's this
incredible. I love that. All right, Well, so I would love
if all of you could share where everybody can connect with you afterwards. Kirsty,
let's go with you first. Where can people find you after this this
call and later on when this becomes the podcast episode, Where can they go
and find you? Yeah? Sure, so the best place is Instagram.
Then my handle is at Candle Business Coach and Tiana. Where can people come
and find your poppy videos? Yeah, from puppy videos. Definitely Instagram or
TikTok. If you just setch up at Cavodle Coach, I'll be on there.
Otherwise you can go to my podcast if you won't educate, no information,
And that's the Cavital Coach podcast. They're similar names for both and Kate,
where can people find you? Probably Instagram's are best as well at Studio
wild Lane. Basically that's my handle for everything. And Claire Instagram is Claire
Underscore would Underscore Coach or my podcast is the Claire Would Podcast. Love it
and Claire also has a book that has launched today called Intentional Profit. I
have read it. I have a copy of it, but looks really bad
because I spill coffee on it. But it's so pretty. So thank you
so much those of you who were here live. Thank you so much to
our amazing panelists. If you have any questions about Launch Magic, reach out
to me on Instagram Stephtaylor dot co over there, or email hello at steph
Taylor dot co and I will get back to you as soon as I can.
Now. If you are listening to this episode when it went live,
doors are currently open for Launch Magic, head on over to Steftaylor dot co
Slash Magic, where you'll find everything you need to know about the program and
how you can enroll. If you're listening to this episode after it goes live
after doors close, you can join the waitlist for that at Stefftaylor dot co
slash Magic as well. Thank you so much for listening. Catch you next time.