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Welcome back in your Leadership. I'm
Chris and I'm Lorenzo. And Lorenzo on

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this episode, I want to talk
about Taylor Swift. It's about time.

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I know how many years that it
takes us to finally get to this point.

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I know I'm ready for it.
Are you a swifty I would say

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that there are certain songs of hers
that when they come you just you can't

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help us up with to sing along. Sure, I am more. I

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would say I'm more of a swiftye. And I think some of the way

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that she shows up for her fans
and kind of supports supports the overall movement

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of music and musicians. Yeah,
I've never seen her in concert. My

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my daughter has Id. I did
get tickets for my daughters here once a

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couple of years ago. And the
reason why I want to talk about her

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on this is because, you know, there's a leadership podcast and there was

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an article that was released on Forbes
talking about Taylor Swift through the lens of

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leadership, and I thought this is
interesting, like I want to read this,

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and it was. It was a
good article. We'll post a link

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to it in the podcast description.
But the reason I want to talk about

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it is because there are there are
things that Taylor Swift has done over the

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last few years, call it the
last five years, that I think are

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are important leadership lessons that a lot
of leaders in any realm of business could

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take as a kind of tutorial on
how to move forward. And they're not

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easy things. They're difficult things,
which is why their leadership issues to begin

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with. And so that's kind of
what I want to talk about. It's

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not about you know, her music, although I do sing a long too.

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Yeah, no, I agree with
you, Like I think that the

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article the interesting thing. A lot
of decisions, Like there's a lot of

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things that you see in headlines where
you say, oh, like that person

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is doing the right thing here,
or that person is you know, using

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their voice for good or helping to
shift the way things are happening. And

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when you start to have influence over
I think policies, procedure, you start

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to have influence over how other people
do things, that is leadership. And

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of course, like at the end
of the day, she's a leader.

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She has an entire you know,
company, she has family members, she

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has friends, but she also has
like like things that are that have to

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do with her and her brand and
what she does, and she's making decisions

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every single day that are leading,
you know, outcomes in regards to concerts

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and merchandise and fan interactions and albums
and songwriting and producers. Like every day

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she's making these decisions. So she's
clearly a leader. But I like that

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we're having this conversation because I think
there are very specific things that she has

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done that I think really highlights some
elements of leadership that we talk about all

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the time in the context of work
and leading people. So like, I'm

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looking forward to us to kind of
dissect some of this because I think that

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it will resonate with a lot of
people when you start to understand, you

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know how sometimes these decisions that are
being made can be risky and can be

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outside of the norm, but are
absolutely the right things to do as a

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leader when you're looking to influence the
change that you want to see around you,

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right right. There was a documentary
that she put out a few years

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ago, and there's some behind the
scenes footage and one of the scenes it

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shows her talking with her staff and
I think her father's in the room too,

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and she's talking about wanting to speak
out on a political issue. And

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she has been almost known for not
speaking out on political issues for the longest

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time. And she said that there's
something that came up that was important enough

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to her to where she felt like
she was her time to speak out.

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And there were dissenting voices in the
room. There were some people who were

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saying that, you know, that's
how you, you know, turn off

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half the audience and you know,
get you half your people to not support

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you anymore. The one that I
resonated with a lot was just as a

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father. Her father spoke up and
said that he was worried about her safety,

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you know, speaking out about something
that is political in nature, even

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regardless of the money situation. Just
what could happen if someone just felt like

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they didn't like that stance enough to
do something that was, you know,

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more more than just speaking out against
her, but actually violent. And and

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she said that it was important enough
to her to not even be dissuaded by

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that. And and you know,
like we don't get political and hacking your

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leadership. But what the decision was
was around her values, meaning she regardless

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of what the political issue was,
it was something was important enough to her

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from a value standpoint that she felt
like she had to say something about it

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and regardless of whatever the consequences are. And that's leadership. Leadership is making

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decisions that are rooted in what you
know to be right in your heart,

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something that is values based. Assuming
you have good values that are rooted in

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history of kindness and great relationships with
people that you've cultivated. If you have

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that kind of history, then you're
values are more likely on the positive side.

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But I could there are a lot
of leaders that I've known over the

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years who I consider to be good
leaders, but when it came to making

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tough decisions that were values based,
it's not that they made the wrong decision,

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it's that they wanted to make no
decision. They wanted to do nothing.

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And that was largely the voices in
the room weren't, oh, no,

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you should speak out a different way. It was you should speak out

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at all. And sometimes leadership is
speaking out, not just taking the vanilla.

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I'm saying nothing. We have plenty
of politicians to do that. They

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get elected year year, year after
year after year by just saying nothing,

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and that because they don't want to
turn off anybody, and what do they

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really stand for? Nothing, and
so you know, being a leader and

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standing for something even if it means
there might be personal consequences. I think

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that's really a strong element of leadership. Yeah, we had an episode not

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too long ago where I talked about
being having courage and being decisive, and

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exactly what this is an example of
is like having the courage to stand up

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for the values, whatever they are, and what you believe in and saying

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something. I'm going to say something
about that. I'm going to speak up

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in this meeting. I'm hearing something
that doesn't resonate with me, or or

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it's maybe you know, adverse to
my own values, and I want to

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share that because that's the value of
having perspective and diversity in a room,

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as people are going to be able
to share those types of things. And

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then the decisiveness actually make a decision, actually make the decision to go do

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something I think is really important,
and to kind of those things together.

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To have courage when you make a
decision means that there's some risk involved,

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whether it's whether it's personal risk,
professional risk, you know, just overall

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just the risk of your brand or
what people might believe or think of you.

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But I agree with like it's at
the end of the day, that

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is leadership, and you know what, and sometimes it is okay to say

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and do nothing sometimes right like like
where where it's not against your values,

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it's not something that is you know, really even having an impact to you

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were your team. I think sometimes
you know, saying too much can also

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cause a problem, right or stir
up thoughts or ideas that did not exist

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previous to that and really didn't need
to happen. But I do appreciate kind

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of that type of approach and that
willingness to go out there and say which

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you believe is the right thing.
Right. Well, we see that with

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celebrities all the time too, the
ones who are speaking up, you know,

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seemingly at every turn, you know, and it's like, there's no

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way that every one of these issues
can be so important to you that it's

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worth speaking up, And so you
lose some of the credibility and the impact

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of speaking out if it seems like
every issue is important, because there's no

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way that every issue can be personally
important to you. But when an issue

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is personally important to you and you
speak up, if you're if it's rooted

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in what those values are. I
think that's the right thing to do,

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and we see it with companies too. You say it's possible to speak up

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too much. Sure, if something
isn't actually important to you and you speak

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up, it can look like what's
important to you is speaking up, right,

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and the value can't be speaking up. The value has to be something

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else, and then that leads you
to speak up. And if that's the

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thing that you're doing, that's great. That's what you should be. That's

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what leadership is. Otherwise it's just
it looks watered down or like maybe you

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feel like you have to say something
and so you do, and that's when

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you end up. That's when it
ends up landing the wrong way because people

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see through it when whatever you're saying
is not rooted in value. So you

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know, when when she chose to
speak up, whether you agreed or disagree

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with her stance on whatever it was, there's no you had no question as

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to whether or not she actually believed
what she was saying. And that's the

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point. If you believe what you're
saying and it's rooted in values, then

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it is the right thing to do
to speak up, even at personal or

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professional risk. The other thing that
I want to talk about in terms of

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her decisions is you know the concert
that that I sent my daughter to.

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The tickets were they're about one hundred
bucks apiece, and they were just kind

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of middle of the road tickets at
the Rose Bowl in southern California, probably

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in twenty seventeen or twenty eighteen.
And I noticed that at the time of

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the concert, the tickets were being
resold for sometimes like five, six,

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seven times more than what I bought
the tickets for, and we didn't We

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bought them on the website, so
we didn't have to pay those prices.

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But it was crazy to see those
resale prices on those tickets. But in

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the follow up concert that happened recently, the ticket prices went up precipitously,

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and there were some people who said, that's ridiculous. You know, she's

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asking too much money for her tickets, that's greedy. But what was happening

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was, you know, her team
and her saw that the tickets were going

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for so much more than face value
for the previous tours, and all that

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money was going into the pockets of
the scalpers who were reselling the tickets.

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None of it was going to the
people who were putting on the shows,

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and so she raised the prices of
the tickets. Even the oh, the

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public said, this is greedy,
this is ridiculous. Why would she think

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she could sell a ticket for five
hundred dollars or one thousand dollars or whatever

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it is. But then she went
out and she spent fifty five million dollars

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to give to her staff. She
gave bonuses to her staff, and in

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some people cases it was a there
were six figure bonuses. This was life

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changing money for them. And so
she actually put the money in the hands

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of the people that needed it.
And she didn't say, this is what

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I'm going to do. She just
did it and then trusted that the values

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that she exuded throughout throughout history and
the way she treated her people, that

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that would be what was looked at, not whatever the clickbaity media headline of

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oh, you know, artists,
you know, raises ticket prices two hundred

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percent or whatever it is. And
she was right. She did the right

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thing, and it paid off in
the long run because now the tickets were

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going for closer to what the actual
retail value was or the market value was,

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and the money was going to the
people who were actually putting on the

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shows to people who just you know, south there on a computer with a

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bought buying up tickets and then reselling
them. Yeah, I think it's a

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super interesting, you know approach,
and again I think understanding what's going on,

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seeing the impact that it's having,
realizing that you have fans that are

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willing to spend this much money on
going to see you. At the end

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of the day, it's it's going
to be like, like, people are

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going to appreciate the fact that you
did the right thing and you took care

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of those that are working on these
shows like that. That's going to be

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the thing when you have true fans
like that, and there's kind of this

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established trust that you have with your
your fans and those around you. And

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as a leader, you know,
there are things that as a leader that

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you can do that that are not
normal, that are against what common sense

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might be, that that have have
been a certain way for a really long

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time, and you're kind of like
challenging status quo here and you're pushing back

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against you know, what's always happened
that way, and you're able to do

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that because of the equity that you
have from those that support you, and

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that that those that that that know
you, know your values, know your

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integrity, they give you a lot
of grace to do those types of things

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because they have a belief that it's
for a reason and that the outcome is

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going to be beneficial for those that
need it. Like, that's just kind

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of a that's what you get to
have when you when you're a leader,

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that you have that that type of
relationship with your with your people around you.

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And so for her to do that
and then for her to turn around

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and to give that kind of money
to those working on her shows, like

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guess what, I bet you there's
a lot of people that want to work

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on her shows now, right,
And I bet you there's a lot of

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fans that are like That's why I'm
a fan of hers, That's why I

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appreciate her. She does things like
this that other artists maybe they do,

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maybe they don't, we don't know, right, but but the way that

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she did it was in such a
way that I think it speaks to the

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values that she has, and it
speaks to the gratitude that she has for

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those around her that are helping her
have the success that she's had, Right

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right. She she wrote five hundred
thank you notes to all the people who

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worked on her tour, like personally
wrote them to each of those people.

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You know, I think of you
know a lot of organizations. Most organizations

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have less than five hundred people.
Like just the quantity of companies out there,

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most of them have less than five
hundred people. But I don't I

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know very few CEOs of companies who
personally write thank you notes to their employees

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every year. And and at some
point you have to figure out what's important

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to you, and if your people
are important to you, you find ways

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of showing them that and not just
saying it. And I think, you

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know the it's easy. You know, my wife always said to me that

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I picked a flower for her once
that was on the side of the road,

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and she said that meant more than
you're going to the store and buying

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hundreds of roses. Like buying something
at the store is one thing, But

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the gesture of thinking about doing it
and going and stopping and picking a flower

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on the side of the road that
met more because it's the thought that went

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behind it. And this is the
exact same thing. The money was not

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the the grand gesture was the money
that she paid her people, but what

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was behind it was a genuine care
for her people. And that's what those

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think you notes say, So the
you know, of course they're going to

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take the money, even if the
boss is not a nice person. But

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the fact that they're a nice person
also shows that what was behind those bonuses

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and that money was a genuine care
for them and not just you know,

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trying to sway public opinion. It
was this idea that she believed that the

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money should go into the hands of
the right people who were putting these shows

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on. And then she just made
that happen, not with a press release

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or fanfare, but just quietly doing
it and then knowing that it eventually the

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right information would come out at the
right time, and that the values that

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were exuded throughout the throughout the organization, and throughout the years would be what

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is viewed as rooted in these decisions
and not just you know, some type

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of you know, a play for
pr or something like that. Absolutely,

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and with that it brings us to
this episode's one minute hack. But first

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a few words from our sponsors.
All right, for this episode's one minute

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hackers or wants you to do,
remember that good leaders help their people become

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better employees, but great leaders help
their employees become better people. Anything you're

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doing for your employees that helps them
become a better employee, that will be

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an inherent ulterior motive to that,
because the better employees they are, the

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more it helps you as a leader. But anything you can do for them

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that helps them become better, more
happy, more fulfilled, well rounded people

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as a whole, those are the
things that will show your values as a

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leader of people, and they will
actually be the things that will lead to

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them being better employees anyway, because
people who feel like their leaders care for

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them as human beings and as well
rounded people, not just as employees,

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are the ones that will go to
the ends of the earth putting their best

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efforts and bringing their best sells to
work in order to become the best employees

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they can be. Yeah, And
I think going into another holiday season here

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in retail and another you know,
busy season for certain industries that are out

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there is a great reminder that there's
going to be a lot of busyness.

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There's gonna be a lot of work
to do, It's going to be a

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lot of things going on and taking
the time to connect with your people,

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you know, personally and individually,
taking the time again to Taylor Swift's credit,

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you know, write the handwritten note. If you can leave the handwritten

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notes think people show up and shock
them with surprises they weren't expecting, you

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know, let them know that you
care about them, support them, and

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show them what it looks like to
be a leader who lives by values and

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appreciates people for the work they put
in. Because at the end of the

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day, you know, to kind
of pull it back to your quote like

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role modeling, these types of behaviors
are the things that make others want to

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do that and kind of pay that
forward. It helps to inspire and kind

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of light the fire of values that
people have as they kind of grow into

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the leaders that they're going to be
in the industries that they're going to be

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in. So take that responsibility as
a leader to have that impact today and

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tomorrow and throughout these holidays and going
forward and show the next generation of leaders

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what that type of engagement, gratitude
and thoughtfulness can have as an impact on

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them, so that they know what
they can do to impact others in the

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future. Right, the busier it
is the more likely you are to feel

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like there's no time for this work. But the busier you are, the

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more needed this work is. And
so it's a little bit of a conundrum

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here that a lot of leaders will
find themselves in over the over the next

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two months here. But you know, this is the time of year when

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your people need the humanity side of
you as a leader most so whatever you

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can do to kind of slow things
down a little bit when it comes to

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them understanding what's important to you,
the better work and more productive work you're

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going to get out of them,
and not just for the holiday season,

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but coming out of the holidays.
He's in the long run too. People

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who trust their leaders will work hard
for them absolutely, And with that it

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brings us to the end of this
episode. This is Hack your Leadership.

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I'm Lorenzo and I'm Chris, and
we'll talk to you all next time.

