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Successful individuals use coaching and mentorship to
help them unlock their potential. Not all

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coaches are created equal, and that's
why we work with the top five percent

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of coaches at Idemics. Welcome to
coaches you need. Brought to you by

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IDEMICX. Hello. Today we're conversation
with Katie Harwich. Katie, it's great

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to have you on the show.
It's so great to be here. Thank

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you so much for having me.
What a wonderful way to spend my day,

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especially on a really day, especially
on a rainy day. And I

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mean, it's so cozy in here, and we've just been talking for like

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three hours before this, so I
feel very, very cozy and at home.

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I'm wonderful. So, Katy,
you had a wonderful way in which

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you introduced yourself, and I want
to play this quick clip for our listeners

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to really hear how you introduce yourself
in your own words. Let's take a

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quick look. My name is Katie
Horwich. I am a writer, I

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am a speaker. I'm a mindset
coach and the founder of Want Women Against

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Negative Talk, a platform that gives
you tips, tools, motivation, and

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inspiration to shift your self talk patterns
let's get this show on the road.

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My name is Katie Horwitch, and
I have spoken around the globe about shifting

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your self talk, that internal narrative
that tells you who you are and how

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you fit into the world. The
phenomenal Oh my gosh, she will literally

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set yourself on fires. So Katie, tell us about the germ, the

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idea that made you found want with
it against negative self talk and what negative

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self talk really is. Yeah,
I you know, I think that one

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lead directly into the other. So
I'll start with your second question. Yeah,

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self talk in general is the narrative
that we have going on internally twenty

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four seven that tells us who we
are and who we believe ourselves to be

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out in the world. Yeah.
So negative self talk is sort of where

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the self talk takes a dark turn. And it's the self talk, the

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internal narrative that belittles who we are, what we do, how we fit

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into the world. That's where the
self doubt comes from. Lots of fears,

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people sometimes talk about limiting beliefs.
These can all be grouped under this

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sort of blanket umbrella term of negative
self talk. So for me, when

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I first started want, women against
negative talk. There's a short answer,

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and then there's the bit longer real
answer. So the short write exactly Well,

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the short answer is that I noticed
I've been aware of my self talk

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my entire life, and I always
had a lot of self confidence, but

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I like to say the lens that
I viewed that self confidence through was all

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tarnished and muddy. So I believed
that to have confidence in yourself was synonymous

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with narcissism, vanity, all of
these negative skewing terms that really were focused

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on women when I was growing because
a lot of these things having a lot

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of confidence or pride in yourself when
it came to basically anyone other than a

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man, it was something that you
were supposed to dim down and make smaller,

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right, And what I realized is
that there was no place that was

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really talking about self talk as a
whole and how to shift your self talk

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in a real, lasting way beyond
affirmations and one off things that made you

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feel good, and a lot of
the self talk confidence building focused platforms that

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I could find at the time.
We're focused on body image, which many

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of us know who have struggled with
body image issues, is that it's really

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about more than the body just that. Yeah. The side note, which

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is part of the longer answer,
is that I thought of the idea back

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in two thousand and seven. So
I was twenty one years old, and

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at the time I was struggling speaking
of body body image issues, I was

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struggling with a host of eating and
body and related disorders. And what I

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was struggling with didn't fall under the
terms that were used to describe eating disorders

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at the time. Yeah, I
struggled with something called orthorexia, which is

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basically an unhealthy focus on health amongst
exercise, bulimia, body dysmorphia. Like

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I said, a whole host of
things, Okay, And I remember seeing

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the first of Real Body's commercial.
Do you remember that? Yeah, Yeah,

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with like the white underwear all of
the women. It was like the

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first confidence building advertisement. Like any
sort of media campaign, we take those

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for granted now, but that was
new, yeah at the time. And

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I remember when I saw that,
Yeah, I had this these three thoughts.

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It was like a boom boom boom
type thing. I thought, this

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is incredible, this is revolutionary.
I've never seen anything like this. And

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then I thought, well, this
ad is telling me that I should love

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myself and love my body, and
love myself exactly as I am. What

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happens when I don't and what happens
when I can't just tell myself that thing?

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And then I thought, I'm going
to start up. I think I

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called it an awareness campaign at the
time. I'm going to start an awareness

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campaign that is helping women shift their
self talk, giving them tips and tools

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and most motivation and inspiration. I'm
going to call it and want women against

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negative talk. That all came to
me within like five seconds. But it

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was two thousand and seven. Yeah, I was twenty one, and it's

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not so much about age, but
I was still within my own struggle.

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So I basically saw the idea that
I wanted in my life, but I

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didn't know how to deliver that.
Yeah, because I needed it so badly.

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And so when it came back into
my mind years later, Yeah,

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and I had gotten older, gotten
more experience, worked through many of my

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eating and body related issues, Yeah, I realized that I had the tools

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to now implement this idea that I
had all of those years ago. And

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I felt confidence self assured enough to
be very clear with what I knew and

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what I didn't know yeah, because
I think that can be a problem sometimes

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and in it I think in everything
we do, we have to slay our

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own demons before we can teach others
to slay theirs. And I know that

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for a lot of our listeners.
For myself, I was much more of

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a traditional eating disorder patient than you
were. It was all all the sort

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of problems that were classified as writing
disorder, and so much of it had

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to do all of it had to
do with negative self talk, right,

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that that you never considered, even
if you presented with a very externally self

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confident manner, you didn't actually believe
that in yourself right, And so in

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the private moments, and then the
food was just a mechanism, right,

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You're you're always critiquing yourself and you're
always finding yourself wanting yes, whatever it

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is you're seeking, And it really
is like a total mindset shift rather than

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telling yourself or I shouldn't do this, Because there were lots of moments when

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we all when we're in when we
were in those phases, told ourselves and

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knew that we shouldn't do it,
but didn't know how to not do it.

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Yeah, And there's a difference between
logically knowing something and actually being able

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to implement it totally. And and
yeah, I mean that's that's in the

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end, coaching and behavioral change and
finding a new way of being in yourself.

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Yeah, and commitment, commitment to
a new to that new way of

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being, Because can be really scared, Harry, to start something new,

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even if, like I said,
like you know logically that it's a good

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thing, it can be really hard
to start something new because you don't know,

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you don't know if it's gonna work, it's unfamiliar, and so a

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lot of times what can happen is
we stay in these negative self talk loops,

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not necessarily because we want to be
there or that we want to believe

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these things, but it's habit,
but that there's no option in a sense

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exactly right. We're trapped in it
until we find the mechanism to get out.

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So so much all of that I
think revolves around fearlessness. And I

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want to take a quick look at
the way that you described fearlessness, and

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let's take a quick Lissen. Fearlessness
is not about not being scared. Fearlessness

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is when we fear is less.
That sounds like a really cute, pretty

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blowy, poetic, tweetable, and
believe you me, I have tweeted it

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out many times. But it's also
an equation. Lowering your fear is hard.

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Fear is a human emotion, and
it exists for an important reason.

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Life is all freaking over the place. However, upping your faith is a

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different story. So many times we
just think at this high high, we

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think that we're supposed to be there
all of the time. Life is up,

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it's down, it's in between.
If you can start to notice the

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reasons that you already have to have
faith in yourself, it loops right here.

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You think you're going up, but
oh, fake out, and you're

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still going down. Slowly, but
surely those reasons pile up and the scales

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start to tip from the fear toward
the faith. Right, Canny, you

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talked a lot in that clip about
being fearness on the day to day and

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learning to sort of take life's up
and downs in stride and not too sort

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of affected right by them. How
do you empower yourself to do that on

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a daily basis? So the idea
of fearlessness, so the fear that you

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have a situation thing is less than
the faith that you have in yourself.

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I've found that that's a very grounding
north star, yeah for me, if

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you will. And fearlessness, a
lot of people will talk about fearlessness is

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feeling the fear and doing it anyway, which I think can be useful as

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well. I'm not going to bash
that whole phrase, especially if it works

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for people who are watching or listening. And also, I really believe that

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we need multiple tools in our toolkit
when it comes to things like developing yearlessness,

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confidence, dealing with self doubt.
So for me, what I like

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to do when I'm feeling that fears
start to come up, yeah, is

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I give myself actual what I call
faith points for myself. Yeah. So

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that's stuff that so that stuff that
feels like I can trust. It's stuff

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that feels real, that feels tangible. It's not stuff that I'm reaching out

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of the air to make myself believe. So, for example, I have

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not recorded a podcast in person any
very time, and so I felt when

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I was planning out my week and
I knew that I was going to be

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coming here, I started to feel
that little flicker of fear I come up

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and I think, oh my gosh, like I hope, I hope,

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say who likes me? Yeah,
I hope I do well. I hope

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I'm not tripping over my words.
And it's really easy and very natural to

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get caught in that place. Yeah. Absolutely. And I think it's what

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you've what you've sort of articulated and
identified is. And it's interesting because I

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don't know if you've read doctor Lisa
Demor's book, which was about stress and

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anxiety and young women. And one
of the things she talks about in that

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book is she was working as a
school psychologist at a couple of different high

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schools in Los Angeles actually, and
she talked about young women coming in,

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you know, saying I'm super stressed
about an exam I have tomorrow, and

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where a lot of adult responses are
generally to say, oh, don't be

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stressed, right right, right,
Like that helps, Like that helps.

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Her approach was, Okay, I
understand that you're stressed, and it totally

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makes sense. What is it.
Let's talk through what you can do to

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diminish that stress, Like what's the
actual roadmap of how you're going to feel

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less stressed about this exam to the
worrow? Right? And And I think

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that tactical, practical sort of what
am I going to do? For a

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second and third is what is something
that's very difficult for us to do on

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our own in a vacuum? Yeah
right, Like, even though we know

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the goal, it's very hard to
identify the path to get there, and

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talking learning or teaching ourselves to sort
of step back at that moment and say,

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hang on, let me just think
about this and hey, and I

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can think it through and identify steps, you know, A, B,

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and C to then overcome that year. Yeah right, or just thinking,

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Okay, what do I know?
Yeah? What do I know? Like,

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let's go back to this very real
time example. I know that I

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have been doing this for fifteen years, So whatever we talk about, I'm

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not going to be scrambling for words. I know that I have that experience

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behind me, don't. I also
know that I very simple. I have

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outfits that I like to wear that
I know I will feel comfortable because I'm

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wearing an outfit that I love.
I know that I know how to speak

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on a mic and camera because I've
been doing that for even longer. I

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come from a theater background way,
so just pulling these small little things that

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feel inconsequential and that sometimes is a
really great in Yes, for doing exactly

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what you talked about, which is
the next step of Okay, what's my

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game plan? So what am I
going to do about it? Right?

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Yeah, it's putting together. It's
sort of taking these puzzle pieces that you

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have within yourselves and actually combining them
into a coherent image or plan. Yeah,

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how you tackle something? Yeah,
Yeah, you've had some experience with

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coaching yourself. You also coach others
extensively. How did coaching impact you in

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helping you to kind of put aside
or put down the negative self talk.

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Of course, for any of us
who've suffered from this, it constantly arises.

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It's not ever going to sort of
disappear into the void. But we

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evolved in the tools, as you
said, that we use to slay those

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demons. Yeah, tell me about
that. So I'm someone who I feel

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like I came out of the womb
self aware I have there is there is

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no lacking in self awareness in me, and so which is a wonderful quality

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to have and also can also burden. Yeah, it can. It can

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be really really hard sometimes. And
so what was really useful for me when

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it comes to getting my own support
is to recognize exactly what I need.

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And if I didn't know what I
needed, that's that's valid as well,

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because what I see sometimes in people
who talk about coaching and they're like,

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well, I haven't really noticed a
difference or haven't seen a thing. You

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hear this a lot also with therapists. Yes, people will say, well,

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I didn't really notice the difference.
You also, as the person who

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is being coached, have to show
up just as much as the person who

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is coaching you. And you have
to be willing to to be honest.

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And also it's a practice and asking
for what you need. So, for

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example, I was on a call
with a coach of mine a few weeks

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ago, and I was struggling through
I'm writing a book right now. I'm

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in the midst of finishing up my
MANUSS and that's a very insular, isolating

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experience sometimes, and I realized that
I needed in my life a little bit

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more of a sense of community.
But I didn't want to go so far

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in the other direction that I completely
neglected all the good that I had going.

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And so I said that to my
coach, and I said, look,

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I understand what's going on. Here's
where I believe it comes from.

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I would love to figure out some
tools that maybe I could use in this

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time. And also like, is
there anything that you're noticing that I'm not

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noticing? Right, So that for
me on the coach the coache and has

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been really really important. And then
on the coaching and find that it's so

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vital for coaches to go or at
least for me as a coach to go

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into a session with a client with
a blank slate. First of all,

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I take notes during my sessions.
Yeah, I like to remember. I

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want to remember names, remember important
details, certain words that they've said that

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are like important to them. So
just bare bones like stuff that I go

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into the session with. And then
I do not assume that the issues,

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struggle, situations that are going on
in the last session are happening this session.

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I think that that's that's where the
importance of the blank slate comes up.

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Yeah, my dad always says that
it's a very dad joke that to

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assume is to make an ass out
of you and me. He's not wrong.

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And then really working with people to
help them come to their own conclusions

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and help support them with strategies and
systems to make however they want to be

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or whatever they want to do sustainable. Like I don't go in as a

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coach thinking that I have all the
answers. What I do go in with

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is the intention to help the person
that I'm coaching ask better, more nuanced,

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more useful questions. If that makes
sense, Yeah, that totally makes

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sense. I think in the end, what you're going in with is a

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framework, right that you can use. And the reason the framework I think

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is so important for coucheese is as
a coachy, you are there with a

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problem and sometimes people just want an
answer, right, Like a lot of

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times people will just say, well, I just want, you know,

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someone to tell you what to do
so I can just solve this problem,

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right, And in a sense,
that's such an unproductive path because someone telling

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you what to do might solve your
problem in the immediate term, but it's

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again given you no tools to tackle
a problem when it arises next. Yes,

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And I think the purpose and the
importance of coaching and the framework ultimately

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is teaching you those tools so that
when you confront that situation the next time,

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or even in this moment, when
you're in a situation you're asking yourself

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the right questions, listening to the
answers, and then behaving according exactly.

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I mean, it goes back to
how I approach self talk. Is you

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can't just replace one word with another
word. Yeah, yes, maybe if

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you're writing a paper and one word
expresses your thoughts better than another word.

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But to go from I don't believe
in myself too, I believe in myself.

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That's putting words first, and that's
band aiding words on top of the

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situation. And so in order to
shift your self talk, you really the

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talk comes secondary. It's the self
part where the real lasting changes come.

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And it's tough work, but that's
like the groundwork for the self house that

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you're building. You know. Do
you feel? And this maybe anecdata on

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my part, but it feels like
as women, we suffer from this problem

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a whole lot more than men do. Is that your impression? You know?

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It's still interesting because I get so
many men who will come to me

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be like, we go through this
also, like we deal with low self

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image and self worth and self down
out. And my experience is that all

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genders experience negative self talk. Historically, women's negative self talk has been reinforced

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more and reinforced in very subtle ways
through I mean even just looking at advertisements.

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In the words used to describe a
cream, it's an anti aging cream,

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so anti we are anti aging aging, not exactly exactly. And so

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there are some incredible men who are
doing this type of work focusing on men.

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You know, Justin Baldoni is one
of those people. He has a

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fantastic podcast for me. I choose
to focus on women because not only is

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that the experience that I have,
and I also find that women so many

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times start to lead the charge for
change, yes, in whatever area they're

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in in life. And so if
women can start to shift their self talk

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and look, we all take cues
from each other. So if you are

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holding yourself in a certain way,
doing certain things, speaking of yourself in

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a certain way, I'm going to
take note of that, and I'm going

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to start to feel more comfortable and
more permission to be that way myself.

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Yeah, And then that creates this
ribble effect where what we do is not

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in a silo and we I mean
we learn best not from books, but

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from each other. Yeah, from
engagement and from conversation and in groups,

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and with the benefit of different perspectives. I sig. Do you think is

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negative self talk something that is age
related in any way? Like do you

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find, um, when people are
in their lateens twenties, is it more

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of a problem in a sense,
you know, there's there's not as much

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experience there in kind of navigating the
world. But is there any kind of

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pattern that you observed like that.
I mean, it's interesting because yes,

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no, and kind of yeah,
yeah, and very wide variation of that

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answer. Um. Negative self talk
is something that I've noticed. Is it

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transcends age or life stage? The
things that you're negative self talking about might

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change throughout time? Yeah. Um. But the one commonality that I do

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find is that the earlier you start
down the negative self talk path and like

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aren't really taking proactive steps to build
that sense of self and that proactive sense

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of self like we were talking before, the stronger the habit gets, yes,

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and so it becomes something that we
don't even realize that we're doing.

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And there's a term that I that
I use called casual negativity, and it's

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the negative self talk that we use
so emotionless that it's like commenting on the

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weather or like the sigh is blue
I'm so untalented, you know, the

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stuff that we don't even think they
go about. And so while I would

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say that negative self talk, like
I said, transcends hage, it is

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something that the longer you're saying something
to yourself, the more they begin to

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believe it. Yeah, and the
more it's it's lodged into your head and

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your heart as just something that I
say, it is something that I am

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and that's why I am passionate about
working with all ages, Henny and all

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people. But when I get someone
who is in a transitional point in their

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life, and that could be someone
who just graduated college, who is about

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to hit maybe what has been socially
deemed a milestone birthday thirty forty fifty,

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someone wants to create a career change, that's when it's like I get even

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more excited about it because it's a
sign to me that they are ready to

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do something differently and I get to
support them through that. And that's just

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it's a transition moment and it's a
really nice time to reflect and look back

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but also to move forward. Yeah, exactly, wonderful last question, Katie,

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for you. So many of our
listeners or mothers and what role do

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you think as much, I mean, as the mother myself of three teenagers,

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two of which are our young women. What advice would you give mothers

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to help their daughters sort of hold
this negative self talk at bay, because,

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as you said, it's around us
kind of everywhere. Yeah, And

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what can we do as mothers to
really teach some of the skills more proactively?

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Yeah, to our daughters. So, if you are a mother to

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a child, but in particular a
daughter, you were once a daughter your

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mother, I mean you still you
still are. And whether that was a

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mother or a mother figure, you
had older women in your life, yeah,

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who were modeling behavior, Yeah,
like what it meant to be a

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woman in the world. Yes.
And so while I am I wear my

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aunt status with pride, I am
not a mother myself. I am a

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daughter, and I'm a granddaughter,
and I'm a niece, and I'm a

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friend. And I believe that the
best thing that we can do for our

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children, our younger generations, for
each other is to kind of turn that

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advice of treat others how you want
to be treated on a head, yes,

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and say, well, I know
how I want to treat others like

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I know, I want to be
a good mother, I want to be

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a good friend, and then getting
clear on like what means how am I

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being that for myself? Yes?
Because we learn, Yeah, and humans

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learn, like we were talking about, from what we see. It's sort

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of the like don't tell me,
show me right, um saying. And

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the best thing that we can do
is really model what it looks like to

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be the type of person that we
needed when we were younger. That's a

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great, great point. Thank you
Katie for being with us today. Oh

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my gosh, you are so welcome. This was such a such a joy.

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This is so much fun, and
thank you for nesting. Thanks for

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00:30:30.119 --> 00:30:33.720
listening. Please subscribe wherever you listen
and leave us a review. Find your

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ideal coach at www dot vidmx dot
com. Special thanks to our producer Martin

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00:30:40.880 --> 00:30:41.880
Maluski and singer songwriter Doug Allen.

