WEBVTT 1 00:00:00.520 --> 00:00:04.719 This What's on Tap Radio on demand episode is presented by Cast Branding. Cast 2 00:00:04.759 --> 00:00:08.800 Branding is a trusted source for supplying breweries, distilleries, and wineries with custom 3 00:00:08.839 --> 00:00:12.800 merchandise and Brandy, a member of the Texas Craft Brewers Guild. Cast Branding 4 00:00:12.880 --> 00:00:17.160 can make your brand stand out with class you preach, support local, Well, 5 00:00:17.160 --> 00:00:20.839 how about practicing what you preach. Go to cast Brandy dot Comcast Brady 6 00:00:20.879 --> 00:00:26.879 dot Comcast Branding dot com. Enjoy the show. This is about to be 7 00:00:26.960 --> 00:00:31.399 good radio. Okay. To me, a craft brewer is much more of 8 00:00:31.440 --> 00:00:36.399 a mindset. We just opened two cans, spread the gospel of good beer. 9 00:00:36.520 --> 00:00:39.200 Tons and tons of stuff going on in the beer world. I love 10 00:00:39.320 --> 00:00:44.439 craft beer. I love different people's beer. It's a first favorite. Cheers 11 00:00:44.600 --> 00:00:48.759 two old US beer geeks and those new to the craft. What's on Tap 12 00:00:48.799 --> 00:00:56.240 High five? This is What's on Tap Radio beer and the culture that flows 13 00:00:56.280 --> 00:01:04.359 with it. Here's beer guru James Simpson and your Logic's Chad Pilbeam. There 14 00:01:04.400 --> 00:01:14.439 we go. Now we're now we're cooking. I think you need to lighten 15 00:01:14.560 --> 00:01:19.959 up, buddy, lighten up. Welcome to the show. My favorite time 16 00:01:19.959 --> 00:01:23.319 of the week starts right now. Where I get to hang out with you, 17 00:01:25.000 --> 00:01:30.239 Chap Pilbeam and all of our wonderful listeners. Welcome to What's on Tap 18 00:01:30.319 --> 00:01:34.359 Radio. Glad to have you. I checked my calendar, I didn't have 19 00:01:34.359 --> 00:01:37.560 anything else going on, thought I would do this. What are you kidding? 20 00:01:38.159 --> 00:01:41.560 James? Every time, every time when you sign off at the end 21 00:01:41.599 --> 00:01:44.439 of the show, you're like, we'll see you back on the airwaves next 22 00:01:44.480 --> 00:01:47.599 week. You can fit us into your schedule there, mister Pilbeam. But 23 00:01:47.799 --> 00:01:53.079 we got a lot, a lot to get to this week. But before 24 00:01:53.120 --> 00:01:57.599 we get underway, Before we get underway, before we talk about all the 25 00:01:57.760 --> 00:02:00.959 stories in the world of beer, because there's a lot of them. Is 26 00:02:00.959 --> 00:02:05.519 there anything that's going on, There's a there's a couple of stories out there, 27 00:02:05.959 --> 00:02:07.960 some light stories, but they're gonna we're gonna be getting too those, 28 00:02:08.039 --> 00:02:12.520 but not before we think. Our partners in crime are wonderful sponsors. These 29 00:02:12.599 --> 00:02:15.560 people will make it possible allow us to get on the radio each and every 30 00:02:15.599 --> 00:02:19.360 week. And that being Tantric Brewing, Superior Press Control, Biologic Conference Events, 31 00:02:19.439 --> 00:02:22.639 Rinalda Tanakan Insurance Group, v Backyard Grill, and of course sponsoring our 32 00:02:22.719 --> 00:02:25.479 podcast, Cass Brandy and cass Brandy dot com. Welcome to the show. 33 00:02:25.520 --> 00:02:30.080 I ambre grew James Simpson as I just mentioned, joined by the mister Biologicckham 34 00:02:30.120 --> 00:02:32.159 self, mister Chad Hillbeam. Where well, rules are rules, and we 35 00:02:32.199 --> 00:02:36.000 can't crack beers until the mics are hot, and well we're about two minutes 36 00:02:36.000 --> 00:02:38.800 in. It's time to crack a beer in this segment being brought to you 37 00:02:38.840 --> 00:02:45.919 by the Backyard Grill, which is getting a lot of national publicity. Yeah 38 00:02:45.960 --> 00:02:50.439 they are. They're showing up on the old social with their videos out there 39 00:02:50.479 --> 00:02:53.039 for America's greatest restaurants. You gotta check them out, follow them at the 40 00:02:53.240 --> 00:02:58.879 Backyard Grill. And this, uh, the Backyard Grill there in Cyprus, 41 00:02:58.960 --> 00:03:01.199 Jersey Village, Houston, wherever you want to call it, it's out there. 42 00:03:01.280 --> 00:03:07.919 It's it's like right off a highway to ninety corner weston Jones and very 43 00:03:07.000 --> 00:03:14.319 nice videos done showing in the highlights of this restaurant, this establishment that's been 44 00:03:14.319 --> 00:03:17.560 around promoting great beer, great food for more than two decades. I have 45 00:03:17.599 --> 00:03:21.240 a listener, or we had a listener, and that send us the link. 46 00:03:21.280 --> 00:03:23.520 And I think I want to say they were in Keyakuck. I don't 47 00:03:23.560 --> 00:03:25.680 remember Grand Rapids. I'm not sure where, but they send us a link 48 00:03:25.800 --> 00:03:29.280 of that video, like, Hey, isn't this a restaurant you guys always 49 00:03:29.280 --> 00:03:34.919 talk about. Yeah, it's They're the proud sponsors of this segment right here, 50 00:03:34.960 --> 00:03:37.199 brought to the table where James brings a beer. I bring a beer. 51 00:03:37.439 --> 00:03:39.800 We're gonna crack it open. We don't think the byg the Backyard Grille 52 00:03:40.080 --> 00:03:44.479 on the northwest side of Houston for bringing this segment, James, you want 53 00:03:44.479 --> 00:03:46.840 to go first, or you want to give me the you want to give 54 00:03:46.840 --> 00:03:49.280 me the keys of this bus. You know what, Let's go ahead and 55 00:03:49.319 --> 00:03:51.719 give you the keys of the bus. And I'm gonna go ahead and read 56 00:03:51.759 --> 00:03:53.639 up a little bit about the beer that I brought to table because this is 57 00:03:53.639 --> 00:03:55.120 a first timer. We got a first timer to the brought to the table 58 00:03:55.159 --> 00:03:59.159 for the beer I brought. All right, well, this beer needs no 59 00:03:59.280 --> 00:04:02.560 introduction whatsoever, ladies and gentlemen brought to the table. I brought the world's 60 00:04:02.599 --> 00:04:05.280 best selling beer, bud Light. No, I'm just kidding. UM, 61 00:04:05.319 --> 00:04:11.479 I have in my hands here Brasis Valley Brewing Company, Hazy does it. 62 00:04:11.680 --> 00:04:17.319 I made a trip to Texas just recently and our buddy Josh Bass there's our 63 00:04:17.360 --> 00:04:21.160 first name drop of the show. And I went out and saw him and 64 00:04:21.240 --> 00:04:24.879 he said, yeah, you gotta take some of this back and share with 65 00:04:24.959 --> 00:04:29.360 your your beer drinking friends back in Michigan. So wait, are you actually 66 00:04:29.399 --> 00:04:32.399 gonna share it with anybody beer drinking friends in Michigan? I got Bill from 67 00:04:32.439 --> 00:04:38.399 Harbor Light here, what yeah, I know? Well he hey, listen, 68 00:04:38.439 --> 00:04:41.040 I went to Texas and all of a sudden, he's like, hey, 69 00:04:41.519 --> 00:04:44.800 where was my invite? And I was like, well sorry. He's 70 00:04:44.839 --> 00:04:47.399 like, well, when you get back here, my liver's ready. So 71 00:04:47.680 --> 00:04:53.480 we're checked out on this piece of equipment. This is a juicy, pillowy, 72 00:04:53.480 --> 00:05:00.120 fluffy, delicious soft palate IPA with lots of citrus notes and beautiful poor 73 00:05:00.240 --> 00:05:04.639 there. It's got the all the all the hazy and juicy. Oh yeah, 74 00:05:04.720 --> 00:05:10.240 yep, this is BVB out there Brenham, Texas, Highway two ninety. 75 00:05:10.240 --> 00:05:12.360 Further, if you're like, wait, isn't the back air girl of 76 00:05:12.480 --> 00:05:15.319 Highway two ninety? Yes, and then wait a minute. If Valley they 77 00:05:15.399 --> 00:05:21.240 knew that, I'm impressed. Yeah, but Prassle's Valley Brewer. They're off 78 00:05:21.279 --> 00:05:26.199 Highway two ninety two. They're only about forty five more minutes though, actually 79 00:05:26.279 --> 00:05:28.639 know about an hour from there. But anyway, here we go on. 80 00:05:28.839 --> 00:05:31.759 Huh six and a half percent. Whoa, there's a lot of bitterness in 81 00:05:31.800 --> 00:05:35.920 that, a lot of bitterness. Wow. Um I like it because when 82 00:05:35.920 --> 00:05:41.319 Hazy IPA's tastes like ipa, you know you're not just getting a mouthful of 83 00:05:41.360 --> 00:05:45.279 grapefruit juice. Um, I like it. So that's when we kick things 84 00:05:45.279 --> 00:05:48.240 off with a six and a half percent Hazy does it from Brad's Valley Brewing 85 00:05:48.240 --> 00:05:53.920 Company. Thank every buddy Josh Bass for hooking us up with this beer. 86 00:05:54.279 --> 00:05:58.680 A man, bill aproved, Bill approves, it's bill approved, Bill approved, 87 00:05:58.720 --> 00:06:02.040 all right. Um. So before there was hazy IPAs, there was 88 00:06:02.079 --> 00:06:06.240 a little known IPA style that you know, it had its life, but 89 00:06:06.319 --> 00:06:11.800 then it just the popularity just went away. But I still love that style 90 00:06:11.800 --> 00:06:14.920 of IPA. And when I was gifted this from a friend of mine, 91 00:06:15.079 --> 00:06:16.240 I was very excited. Do you know, want to do you want to 92 00:06:16.240 --> 00:06:19.680 take a guess what kind of ipa? Mister Pilbeam, is this the uh, 93 00:06:19.879 --> 00:06:25.040 let's see here? Is it the white ipa that was so popular for 94 00:06:25.079 --> 00:06:30.240 five minutes not the white IPA, but oh no black I PA. Yes, 95 00:06:30.680 --> 00:06:34.759 the Black I PA from five one two Brewing out of Austin, Texas. 96 00:06:35.399 --> 00:06:41.360 My good friend mister Ryan Robertson, Oh, drop name dropper, Ryan 97 00:06:41.480 --> 00:06:46.680 Robertson cracked this open. A Black India Palel coming to you at seven point 98 00:06:46.720 --> 00:06:50.480 five percent. I'll call it by volume. Was stepping over me? Now? 99 00:06:50.680 --> 00:06:56.079 Yeah, okay, all right, Black IPA American Black India Palel five 100 00:06:56.199 --> 00:06:59.879 one two Brewing Company. I'm drinking out of my water glass. My what's 101 00:07:00.000 --> 00:07:03.199 on tap? Radio cast branding glass? Nice about the glass I have, 102 00:07:03.319 --> 00:07:09.399 pillowy head. Oh I got hints of coffee, chicory mhm. Take a 103 00:07:09.439 --> 00:07:12.759 sip of this, yeah, look at you go? Yeah huh um, 104 00:07:12.879 --> 00:07:16.680 tetanic bitterness. Oh wow, that's really good, robust. This is for 105 00:07:16.720 --> 00:07:23.040 somebody who loves hops. It's a hybrid style of dark beer. I'm a 106 00:07:23.079 --> 00:07:30.639 fan, also known as a Cascadian dark ale. And so that's brought to 107 00:07:30.720 --> 00:07:33.839 the table, brought to you by the Backyard Grill. And I brought the 108 00:07:34.040 --> 00:07:38.959 hazy does it New England style hazy IPA whatever you want to call it, 109 00:07:38.959 --> 00:07:42.000 from Bradsle's Valley Brewing Company. Brenham, Texas, drinking it out of the 110 00:07:42.040 --> 00:07:46.560 old fashioned Saint Arnold bryn Company tour days. Uh sample glass? Remember we 111 00:07:46.680 --> 00:07:50.439 used to give you on the tours there for you bring the six pack carriers 112 00:07:50.439 --> 00:07:54.560 back and they give you one of these little glasses. Oh yeah, that's 113 00:07:54.560 --> 00:07:57.519 what we're drinking out of right here. And um we got that going. 114 00:07:57.560 --> 00:08:00.519 And James, what did you have? I had the Black India pale Ale 115 00:08:00.759 --> 00:08:03.399 from five one two Brewing coming out of Austin, Texas. And we'll talk 116 00:08:03.399 --> 00:08:07.360 a little bit about this beer and that Chad's beer coming up next segment before 117 00:08:07.360 --> 00:08:09.720 we do the official What's on Tap Radio fund Factor the week. But on 118 00:08:09.160 --> 00:08:13.879 tap this week, we have got to get into this butt life controversy. 119 00:08:13.920 --> 00:08:16.879 It is not going away. We're gonna get down to it. This is 120 00:08:16.879 --> 00:08:18.879 what's on Tap Radio. Hang with to us. We'll be right back. 121 00:08:20.079 --> 00:08:24.360 This is what's on Tap radio. Hey, you know, it doesn't matter 122 00:08:24.439 --> 00:08:26.680 what kind of beer you drink. Do you like it ice cold, do 123 00:08:26.720 --> 00:08:30.680 you like it served cellar temperature? Do you like it served in a fancy 124 00:08:30.720 --> 00:08:35.360 glass or just drinking it from a long neck model. It doesn't matter because 125 00:08:35.600 --> 00:08:41.360 everybody who drinks beer loves great food and you're gonna find both at the Backyard 126 00:08:41.360 --> 00:08:43.279 Grill, located on the northwest side of Houston, Texas, at the corner 127 00:08:43.320 --> 00:08:48.600 of Weston Jones Road and proud sponsors What's on Tap Radio HiT's Chad Pilbing, 128 00:08:48.639 --> 00:08:52.600 the beerlogic guy here telling you to get out there and support those who support 129 00:08:52.679 --> 00:08:56.200 us. And when you go in there, hey, like I said, 130 00:08:56.240 --> 00:08:58.879 it doesn't matter what kind of beer you like. They've got it ice cold 131 00:09:00.120 --> 00:09:03.240 beer right here. Or check out their cellared beer menu. Oh yeah, 132 00:09:03.279 --> 00:09:09.240 ask for the special stuff. They got a secret stash forty eight taps everything 133 00:09:09.279 --> 00:09:13.519 you want in a hundred different food items at the Backyard Grill. Check out 134 00:09:13.519 --> 00:09:16.639 their beerbed, sign up for their newsletter and find out more at the Backyard 135 00:09:16.679 --> 00:09:33.240 Grill dot com. That's the Backyard Grill dot com. And I mentioned how 136 00:09:33.240 --> 00:09:37.039 excited I am to get a chance to hang out with you guys. Thanks 137 00:09:37.039 --> 00:09:41.960 for tuning us in, tuning into us. Excuse me, yeah, tuning 138 00:09:41.039 --> 00:09:45.279 us in, tuning into us, checking us out, whatever, whatever, 139 00:09:45.440 --> 00:09:48.799 turn up the volume, calling your friends and fighting them over to listen. 140 00:09:48.279 --> 00:09:52.159 Thanks a lot, appreciate it. But um, I have some concerns. 141 00:09:52.279 --> 00:09:56.519 I have some concerns. Oh great, I do. Hearing of grievances brought 142 00:09:56.559 --> 00:10:01.799 to you by James Simpson. I got a feeling at Chad has been kidnapped 143 00:10:01.799 --> 00:10:07.519 and replaced by a robot. I'll tell you why. I think that's because 144 00:10:07.559 --> 00:10:11.320 in the first segment, which is brought to you by the Backyard Grill I 145 00:10:13.120 --> 00:10:16.679 Pilby, can you remind us what you brought to the table? Yeah, 146 00:10:16.799 --> 00:10:20.000 Bresi's Valley Brewing Company. Hazy does it? Okay? See that that's fine. 147 00:10:20.039 --> 00:10:22.559 This time here's the concern. Can you remind us what vessel you're drinking 148 00:10:22.559 --> 00:10:31.159 out of? Uh? Yeah, the Saint Arnold Brewing Company Tour Days. 149 00:10:31.240 --> 00:10:33.799 This back in the tour days. Yeah, Chad has definitely been kidnapped and 150 00:10:33.840 --> 00:10:37.480 replaced by a robot because he is not drinking out of Samuel adams Boston Logger 151 00:10:37.519 --> 00:10:43.440 Glass. I know. I'm onto your roots. See AI is taken over 152 00:10:43.919 --> 00:10:48.240 and Chad is probably in the back of a van somewhere with his hands tigling, 153 00:10:50.120 --> 00:10:54.159 and they're like they'll never know, but the glass gave it away. 154 00:10:54.440 --> 00:10:58.559 Oh now, let's see. I feel like I'm all Scooby dooish. All 155 00:10:58.639 --> 00:11:05.639 right, let's whoose behind this put the face old man, barbs, what 156 00:11:05.799 --> 00:11:07.399 it got away? All I want to do was be on What's on Tap 157 00:11:07.480 --> 00:11:11.200 Radio? And no one would ever call me back or answer my emails. 158 00:11:11.120 --> 00:11:15.600 Would have got away with it if it wasn't for those nasty hosts of What's 159 00:11:15.600 --> 00:11:18.159 on Tap Radio. Oh Chad, Yeah, I don't know. I don't 160 00:11:18.159 --> 00:11:22.840 know what happened if your glass broke. I'm just kind of concerned. I've 161 00:11:22.840 --> 00:11:26.759 got I Honestly, I think I have six or eight of those glasses around 162 00:11:26.799 --> 00:11:30.120 the house. And whenever I found out, I was gonna have a stunt 163 00:11:30.159 --> 00:11:31.240 beer liver, and I was like, you know what, we may crack 164 00:11:31.279 --> 00:11:35.919 open a few more beers because we took a couple of weeks off. So 165 00:11:37.080 --> 00:11:39.080 I don't know if you know this, but the statue of limitations never runs 166 00:11:39.080 --> 00:11:43.559 out on catching up on beers. And no, trust me, I took 167 00:11:43.600 --> 00:11:46.720 a law classes. Just stay with me here, and you know this official, 168 00:11:46.759 --> 00:11:48.279 this is not official fun fact, but if you skip a week of 169 00:11:48.399 --> 00:11:54.960 doing What's on Tap Radio, it's it's not only acceptable but expected that the 170 00:11:54.000 --> 00:11:58.200 beers that you would have drank that week you drink on the next episode. 171 00:11:58.399 --> 00:12:03.639 And since there's two of us and we're drinking responsibly. We may have to 172 00:12:03.720 --> 00:12:07.159 open more cans of beer. Okay, well that means any more glasses, 173 00:12:07.200 --> 00:12:09.440 so I don't I want to use the small glasses. So I guess it's 174 00:12:09.440 --> 00:12:13.960 confirmed that Chat has not been kidnapped and he has not been replaced by AI 175 00:12:13.159 --> 00:12:18.600 Robot. But I still had concerns when he didn't have the same loans Boston 176 00:12:18.639 --> 00:12:22.200 latter glass. But uh, let me give a little shout out to Ryan 177 00:12:22.279 --> 00:12:26.080 Robertson's No, he works over at five one two. Now he's my neighbor, 178 00:12:26.480 --> 00:12:30.360 and he works at five one two, but still lives here in the 179 00:12:30.399 --> 00:12:31.639 west side of town and part of Houston, so he does a commute. 180 00:12:31.639 --> 00:12:35.840 But he brought me back some beer fresh off the canning line over at five 181 00:12:35.879 --> 00:12:39.120 one two. And this is their spring seasonal, the Black India Pale Ale, 182 00:12:39.840 --> 00:12:45.000 and it is I mean, I'm just one of those like loyal fans 183 00:12:45.000 --> 00:12:48.559 to Black i Pas even though they they just not as popular as the Hazy 184 00:12:48.600 --> 00:12:52.559 IPAs and so they are still love anymore. But I am a big fan. 185 00:12:52.600 --> 00:12:56.679 I mean it's just look at that black with color notes a coffee in 186 00:12:56.679 --> 00:13:01.159 there. Oh, just everything I wanted at Black Indiae also white. Chad 187 00:13:01.240 --> 00:13:05.159 mentioned the Cascadian cascading Nail, cascading dark hail. Yeah. Basically what it 188 00:13:05.240 --> 00:13:09.879 is a German style schwartz beer, except it's an ale because it's not a 189 00:13:09.960 --> 00:13:13.600 lager and an ipa. So really it's an ipa blended with a schwartz beer, 190 00:13:13.679 --> 00:13:18.679 so it's got all those roasted coffee notes. Or even go like an 191 00:13:18.720 --> 00:13:22.320 English porter and not a brown porter. But you know a dark, roasty 192 00:13:22.360 --> 00:13:28.120 porter and an American ipa. Just blend those two styles together and you've got 193 00:13:28.240 --> 00:13:33.000 roasty, dry coffee, delicious hot bitterness notes. And uh, that's over 194 00:13:33.080 --> 00:13:37.519 here. I have not grapefruit juice. I have a very hoppy, hazy, 195 00:13:37.799 --> 00:13:41.759 delicious hazy ipa from Brazsls Valley Brewing Company, Brenham, Texas. What's 196 00:13:41.759 --> 00:13:46.480 the name of hazy does it? Hazy? Does it? That's right? 197 00:13:46.720 --> 00:13:50.799 Good. I like the six packs holders that Brass Valley uses. They're very 198 00:13:50.879 --> 00:13:56.159 sleek. They're different than the other um six pack holders that other breweries are 199 00:13:56.240 --> 00:13:58.720 using. I don't know if you yeah, I'll have to post a picture 200 00:13:58.759 --> 00:14:01.360 on social but they're very well. They're very thin. They have like a 201 00:14:01.399 --> 00:14:05.279 little round thing that goes around the lip of it, and then it has 202 00:14:05.320 --> 00:14:07.679 like a little almost like a little hook. Oh yeah, yeah, yeah, 203 00:14:07.840 --> 00:14:11.440 yeah. Those are definitely single use, yeah, because when you pop 204 00:14:11.480 --> 00:14:13.679 one out of there, you're not putting one back in. Yeah. They're 205 00:14:13.759 --> 00:14:18.159 very cool looking though, Yeah, but they're more environmentally friendly. Will they 206 00:14:18.159 --> 00:14:20.720 save the sea turtles? They will save the sea turtles, that's right, 207 00:14:20.759 --> 00:14:26.360 and Metallica will make a beer with Budweiser and they'll sing a song about it 208 00:14:26.600 --> 00:14:31.000 in Canada. Nice. Oh, you gotta listen to a lot of What's 209 00:14:31.039 --> 00:14:33.519 on Tap Radio to get that one, but here, well, we'll fill 210 00:14:33.559 --> 00:14:37.919 you in later, don't worry. Speaking of filling you in, how about 211 00:14:37.960 --> 00:14:41.679 we learn now the official What's on Tap Radio fun Factor the Week, brought 212 00:14:41.679 --> 00:14:46.879 to you by Who's ever checked Clear? This week? I am always always 213 00:14:46.879 --> 00:14:50.960 down to learn, all right. I'm glad you're down to learn, so 214 00:14:50.120 --> 00:14:56.480 all right, James. I was blown away by this because I was doing 215 00:14:56.559 --> 00:15:01.279 some research on another subject and I end up doing a little research into Sylvester 216 00:15:01.399 --> 00:15:03.879 Stallone and I thought maybe it'd be a fun to do a fun fact on 217 00:15:05.000 --> 00:15:09.360 Sylvester Stallone to fund Rocky Rocky Rocky Bellbow. But he was in a. 218 00:15:09.480 --> 00:15:13.960 He was in one or two other movies as well. Other movies. Yeah, 219 00:15:13.080 --> 00:15:16.480 I know, I know, I know, I know. But in 220 00:15:16.519 --> 00:15:20.200 the movie Rocky, I didn't know this, but he did drank a beer 221 00:15:20.200 --> 00:15:22.440 in the movie Rocky, it was a can of Schmidt. In the movie 222 00:15:22.480 --> 00:15:26.919 Cobra, he drank a course, which, by the way, in the 223 00:15:26.960 --> 00:15:31.279 movie Cobra he was with, if I remember correctly, I'm trying to remember 224 00:15:31.320 --> 00:15:35.679 who was the hot who was the model, the supermodel that he was with. 225 00:15:35.759 --> 00:15:39.159 I can't remember who it was. But he also did uhum. I 226 00:15:39.200 --> 00:15:43.919 thought maybe we could get a cool story about how maybe Sylvester Sloane got hammered 227 00:15:43.960 --> 00:15:48.279 and like, Nope, couldn't find that. Couldn't find that. Nope. 228 00:15:48.320 --> 00:15:52.200 But he did have to get Sharon Stone drunk in the Specialist in order to 229 00:15:52.240 --> 00:15:56.159 do the smoking hot love making in the shower scene. Yeah, Nelson, 230 00:15:56.039 --> 00:16:00.360 No, oh was it? Yes? It was Bridget Nelson in Cobra. 231 00:16:00.559 --> 00:16:02.840 Yes, and he drank a course in Cobra. But yeah, and he 232 00:16:02.879 --> 00:16:06.480 had to get Sharon Stone drunk in the Specialist in order to film that scene 233 00:16:06.480 --> 00:16:08.440 because she didn't want to do it. A lot of people have said that 234 00:16:08.480 --> 00:16:11.639 if Rocky was a beer, he'd be a rolling Rock because rolling Rock out 235 00:16:11.639 --> 00:16:15.879 of Pennsylvania. Of course he fought out of Philadelphia, and of course his 236 00:16:15.039 --> 00:16:18.879 name's Rocky, so you know, you gotta kind of go with the whole 237 00:16:18.879 --> 00:16:25.120 thing. But then I discovered this that in season three, episode twenty of 238 00:16:25.159 --> 00:16:32.320 The Muppets, are you ready for This? Solvester Stallone shows up like an 239 00:16:32.320 --> 00:16:37.080 old fashioned bar keep with the with the garters on his sleeves and everything, 240 00:16:37.120 --> 00:16:41.960 and he's got a beer mug and he's singing a bird in a gilded cage 241 00:16:41.360 --> 00:16:45.200 on The Muppet Show with the bunch of the Muppets of the Muppet Band, 242 00:16:45.639 --> 00:16:52.039 and they've got beer glasses they're slinging them around on The Muppet Show. And 243 00:16:52.080 --> 00:16:59.120 I thought to myself, there's no way that the Muppets allowed beer on the 244 00:16:59.159 --> 00:17:03.880 show for kids. Well, James, your official What's on Tap Radio fun 245 00:17:04.000 --> 00:17:10.000 fact of the week is you know they did not allow beer on the Muppet 246 00:17:10.039 --> 00:17:15.799 Show. I'm sorry to say they allowed beer, whiskey, wine spirits, 247 00:17:15.920 --> 00:17:22.559 tequila shots over one hundred and thirty times on the Muppet Show. Now, 248 00:17:22.599 --> 00:17:27.240 if you're thinking this is a little shocking for a child's program, I'll let 249 00:17:27.279 --> 00:17:34.160 you know this. The second pilot episode of the Muppet Show was titled The 250 00:17:34.279 --> 00:17:38.640 Muppet Show Sex and Violence. At least in nineteen seventy five. No, 251 00:17:38.720 --> 00:17:45.079 I am not making this up. The Muppet Show the pilot episode number two 252 00:17:45.279 --> 00:17:49.400 was called The Muppet Show Sex and Violence. And of course The Muppet Show 253 00:17:49.480 --> 00:17:55.079 has taken some criticism over the years for all of its gratuitous use of alcohol, 254 00:17:55.160 --> 00:18:00.599 including Jim Henson going on The Tonight Show in nineteen sixty five performing a 255 00:18:00.720 --> 00:18:06.440 drunken episode of Flip Wilson Show. In a drunken muppet named Marcus Welby joined 256 00:18:06.440 --> 00:18:10.680 Flip Wilson and Dom Deloise at a bar. Let's see Miss Piggy. She 257 00:18:10.799 --> 00:18:15.640 decided to toast with a glass of wine, and she toasted a doctor at 258 00:18:15.640 --> 00:18:19.200 a veterinarian's hospital in a sketch in episode two oh four, and following the 259 00:18:19.200 --> 00:18:23.519 exchange, Piggy says, doctor Bob, are you ready for your next bear? 260 00:18:25.240 --> 00:18:27.640 And the doc says, why Nurse Peggy, I couldn't have a beer 261 00:18:27.759 --> 00:18:33.079 now I'm about to operate, and then Fozzy sings, you can tell a 262 00:18:33.160 --> 00:18:37.319 man who boozes by the company he chooses, and the references go on and 263 00:18:37.559 --> 00:18:41.359 on and on. So your official What's on Tappa Radio Fun fact of the 264 00:18:41.400 --> 00:18:48.880 week is Rocky Balboa aka Sylvester Sloane has made several appearances drinking beer in his 265 00:18:48.000 --> 00:18:55.599 movies, including on The Muppet Show, where they had over one hundred and 266 00:18:55.839 --> 00:19:00.559 thirty different references to drinking alcohol over the years. And that's your official What's 267 00:19:00.559 --> 00:19:03.839 on tap Radio fun fact of the week versus alf And then it's them Uppets. 268 00:19:03.880 --> 00:19:07.559 Wow, where will we go next? All right? So, and 269 00:19:07.720 --> 00:19:11.279 coming up next segments, we're gonna get into it. We're gonna get a 270 00:19:11.680 --> 00:19:15.880 we're gonna go light on the story here. This is what's on tap Radio. 271 00:19:15.920 --> 00:19:18.039 Hang with us. We'll give our take on the controversy behind by light. 272 00:19:18.079 --> 00:19:23.440 We'll be right back. The only thing we threw back on Thursday is 273 00:19:23.480 --> 00:19:30.039 a pint of beer or two or three. This is what's on tap Radio. 274 00:19:30.480 --> 00:19:48.559 Back to James and Chadh, Bye oh bye. I'd like to thank 275 00:19:48.559 --> 00:19:56.200 you a wonderful listeners that took the time to go to What's on Tap Radio 276 00:19:56.240 --> 00:20:00.960 at gmail dot com or go to our social media at What's on Taprio, 277 00:20:00.000 --> 00:20:06.480 Facebook, Twitter, and Instagram and drops some stories in our dms, including 278 00:20:06.519 --> 00:20:11.759 the story that we're about to get into. Oh boy, where to start? 279 00:20:12.160 --> 00:20:15.039 Let me start by taking another sip of this blacking NEI a palelt from 280 00:20:15.039 --> 00:20:19.400 five one two. I was gonna say, where do you start with a 281 00:20:19.599 --> 00:20:23.680 story that you know where? I know where we'll start. Okay. This 282 00:20:23.759 --> 00:20:27.839 is a story that came out several weeks ago and James and I were in 283 00:20:27.839 --> 00:20:32.759 a production meeting and I said, oh, did you hear this story? 284 00:20:33.000 --> 00:20:36.559 Look at this? And it was just this the announcement that there was a 285 00:20:36.599 --> 00:20:40.319 new face on the can of bud light and there was a new social media 286 00:20:40.359 --> 00:20:44.440 partnership or something. And I said, Ah, this is just another one. 287 00:20:44.640 --> 00:20:47.240 This will blow over. This is not a big deal. I mean, 288 00:20:47.279 --> 00:20:48.799 this is It is one of those things where people are gonna be upset 289 00:20:48.839 --> 00:20:52.960 for a minute and then you know, the twenty four hour news cycle right 290 00:20:53.200 --> 00:20:57.839 right like this, and somebody will will clutch their pearls and hold on and 291 00:20:57.960 --> 00:21:02.200 start screaming for an other five more minutes. But then even they will go 292 00:21:02.359 --> 00:21:07.160 back to their normal selves. Oh no, this is a story that has 293 00:21:07.359 --> 00:21:14.839 transcended trans. Oh it's a trans Let's see what you did there with the 294 00:21:14.920 --> 00:21:18.599 old trans all right? Anyway, Um, now it has it is crossed 295 00:21:18.680 --> 00:21:22.440 over. Okay, never went all right, all right, it's coming out 296 00:21:22.519 --> 00:21:26.279 of no wait, all right, enough of the puns. Um it is 297 00:21:26.640 --> 00:21:30.559 it is really touched on, all right. I can't even say that now. 298 00:21:30.640 --> 00:21:33.960 Okay, Look every part of the news cycle. I don't care what 299 00:21:34.079 --> 00:21:41.680 it is, whether it's entertainment, whether it is social media, social issues, 300 00:21:41.799 --> 00:21:47.559 social studies. Government's even gotten involved with it. Uh, the economy 301 00:21:47.720 --> 00:21:52.440 is affected by it. But James, there's a new face on a can 302 00:21:52.680 --> 00:21:56.160 of bud Light and well, yeah, bud lights promotion. If you've been 303 00:21:56.200 --> 00:22:02.640 eleven on a rock and hadn't heard this story, they yep, bud Light 304 00:22:02.720 --> 00:22:08.000 has did a promotion with a transactivist named Dylan mulvaney and they even made a 305 00:22:08.119 --> 00:22:14.279 custom can with her face on it. So apparently he is now a chief 306 00:22:14.359 --> 00:22:17.720 for three hundred and sixty five days. And to celebrate the three hundred and 307 00:22:17.720 --> 00:22:22.559 sixty five days, bud Light has made a custom can with Mulvaney's face on 308 00:22:22.640 --> 00:22:30.160 it. And this has started a firestorm. The videos and the stories that 309 00:22:30.240 --> 00:22:34.440 are coming out of this is taking over. And Chad, we were wrong. 310 00:22:34.599 --> 00:22:40.079 This was not a twenty four hour news cycle because I think the first 311 00:22:40.200 --> 00:22:44.839 video I ever saw was the result of this, the flood of videos that 312 00:22:44.920 --> 00:22:48.799 were coming out on social media of people just trashing cases of bud Light Kid 313 00:22:48.920 --> 00:22:56.200 Rock. Kid Rock, he took these videos and just flew it even further 314 00:22:56.799 --> 00:23:02.319 by blowing away several cases a lights with a rifle and I'm gonna roll this 315 00:23:02.400 --> 00:23:06.680 clip and uh yeah, basically he says, uh quote, Grandpa's feeling a 316 00:23:06.720 --> 00:23:11.559 little frisky today. Grandpa's feeling a little frisky today. Let me say something 317 00:23:11.640 --> 00:23:23.559 tall you and be as clear and concise as possible. Bud Light Anheiser Bush 318 00:23:25.200 --> 00:23:29.319 have a terrific day. So this video popped up. This was kind of 319 00:23:29.599 --> 00:23:33.319 one of the first videos I saw. The backlash of these videos. They're 320 00:23:33.440 --> 00:23:37.960 very upset, They're very upset by by lfe's decision of doing this promotional can, 321 00:23:37.559 --> 00:23:44.519 putting the transactivists on the can and uh yeah, um it's not going 322 00:23:44.559 --> 00:23:52.279 away, it's not. The reactions are pretty interesting because I think when you 323 00:23:52.359 --> 00:23:56.519 see somebody like like Kid Rock doing what he does, like you said, 324 00:23:56.559 --> 00:24:00.720 people love it, right Oh there are like I told had this in our 325 00:24:00.720 --> 00:24:03.720 production, meaning that people just love watching videos of stuff being blown up. 326 00:24:04.319 --> 00:24:08.759 Right now, when you add when you add bud lights to to the next 327 00:24:08.960 --> 00:24:15.480 and to that demo that bled bud light or whatever it is. And now 328 00:24:15.599 --> 00:24:18.640 they're they're upset. They're like, hell, yeah, it is. It 329 00:24:18.839 --> 00:24:23.720 is igniting it. I think this story is bringing out and this is this 330 00:24:23.920 --> 00:24:27.920 is an editorial here, so this is my opinion. It's bringing out the 331 00:24:29.039 --> 00:24:33.359 worst in both sides of the argument. Because there was a time whenever if 332 00:24:33.440 --> 00:24:38.079 you didn't like something, you just didn't support it. And now we have 333 00:24:38.359 --> 00:24:45.119 social media and we have we have our we have these influencers who's like, 334 00:24:45.160 --> 00:24:49.519 all right, you want to influence the beer industry by putting this uh transdude 335 00:24:49.559 --> 00:24:52.200 on the can. Okay, you know what, I'm going to influence the 336 00:24:52.640 --> 00:24:56.759 my my audience here by getting out, you know, a machine gun and 337 00:24:56.839 --> 00:25:00.759 start blowing up cans of beer. And and then of course, one guy 338 00:25:00.119 --> 00:25:03.880 I think it's safe we can talk about this. There's one guy who is, 339 00:25:03.039 --> 00:25:06.279 uh, can we talk about the guy who was arrested or we gotta 340 00:25:06.319 --> 00:25:11.400 save on that story. We'll get into it. The guy, yeah, 341 00:25:11.400 --> 00:25:15.400 we'll get into that. But I mean he was all you know, he 342 00:25:15.519 --> 00:25:18.920 was influenced by kid rock. He's like, yeah, I'm gonna go smash 343 00:25:18.920 --> 00:25:22.559 from Kids too. And it's like everybody's just like what is going on. 344 00:25:22.720 --> 00:25:23.680 A lot of people are triggered by this, and a lot of people, 345 00:25:25.400 --> 00:25:29.279 you know, obviously on the on the conservative side, are coming out and 346 00:25:29.400 --> 00:25:33.319 boycotting. But kid Rock is not the only one we have, Travis Tritt, 347 00:25:34.039 --> 00:25:37.839 John Rich say they're boycotting. Travis said, and I quote, I'll 348 00:25:37.839 --> 00:25:42.759 be deleting all Anaheiser Busch products from our tour hospitality writer. I know many 349 00:25:42.839 --> 00:25:47.000 other artists who are doing the same, he said. Others may not be 350 00:25:47.119 --> 00:25:51.839 willing to admit publicly, but he has uh confirmed that you know they've said 351 00:25:51.880 --> 00:25:53.400 something, you know, hey, boycotting it. They just try saying it 352 00:25:53.440 --> 00:25:57.079 publicly. But John Rich, like I just said, mentioned that he's asking 353 00:25:57.200 --> 00:26:02.359 his followers which beer they should replace by Light with at his Nashville bar. 354 00:26:02.519 --> 00:26:07.279 He pays a bar Nashville called the Redneck Revera and as a lot of us, 355 00:26:07.519 --> 00:26:08.920 which is interesting, a lot of his followers had suggestions, but many 356 00:26:08.920 --> 00:26:14.160 of them actually are owned by anhyder Bush. Because listeners came in with Corona 357 00:26:14.319 --> 00:26:19.880 Pacifico, Silhartois Becks Lebat Blue, among other craft brews. Like Golden Road, 358 00:26:21.000 --> 00:26:25.480 Goose Island and Elysian. It's it's yeah, there are people are posting 359 00:26:25.559 --> 00:26:27.400 now. They're like, hey, don't just take out don't take your bud 360 00:26:27.519 --> 00:26:32.559 light out of the fridge, get rid of all Anheuser Busch products. That's 361 00:26:32.680 --> 00:26:36.559 right. In fact, if your fridge ever had a bud light in it 362 00:26:36.720 --> 00:26:38.240 lighted on fire, I mean, just get rid of it. It's cursed. 363 00:26:38.359 --> 00:26:41.200 I know I made that part up, but they are they're listing all 364 00:26:41.240 --> 00:26:44.640 the brands or like, these are the brands you want it you want to 365 00:26:44.680 --> 00:26:48.960 boycott, and I listen. I'm a big fan of If you don't support 366 00:26:48.079 --> 00:26:51.559 something, just don't support it, stop spending your money on it. That's 367 00:26:51.599 --> 00:26:52.880 right. And if you want to encourage others to do that, that's fine. 368 00:26:53.359 --> 00:26:56.759 But man, some people are going nuts. Did you see the video 369 00:26:56.920 --> 00:27:00.880 of Dan Crnshaw? What are you? Posted on Twitter? So Dan Crenshaw 370 00:27:00.960 --> 00:27:06.400 is a representative for Texas Second District and he went on TikTok and he was 371 00:27:06.400 --> 00:27:08.440 like, uh yeah, let me go pull out all the bud lights I 372 00:27:08.559 --> 00:27:11.880 have in my fridge. And so he walks over to his fridge. He 373 00:27:11.920 --> 00:27:15.160 has a little outdoor kitchen area and he has a little mini fridge, and 374 00:27:15.240 --> 00:27:18.000 so he opens a mini fridge and he starts scrolling through all the beers and 375 00:27:18.119 --> 00:27:22.400 he was like, yeah, just what I thought. No bud light is 376 00:27:22.440 --> 00:27:26.279 in my fridge. But yet he's you know, pushing the beers around. 377 00:27:26.319 --> 00:27:30.160 He's got like um Crawford back in there. He's got so, he's got 378 00:27:30.279 --> 00:27:32.640 he's got the yeah. So the car Yeah, for those who don't know, 379 00:27:33.079 --> 00:27:37.119 Carback Brewing Company makes those beers, and Carback is also owned by annheuser 380 00:27:37.160 --> 00:27:41.599 Busch. But then on the flip side of this, there there were politicians. 381 00:27:41.640 --> 00:27:45.559 I said that this thing has gone into the political game because you have 382 00:27:47.039 --> 00:27:51.720 politicians who are so pro trans and are pushing that agenda. There's there's a 383 00:27:52.079 --> 00:27:59.039 photo of several politicians with a bud light in their hand and they're just standing 384 00:27:59.119 --> 00:28:02.799 there for a photo op and there's no beer gone in the bottle and it 385 00:28:02.880 --> 00:28:07.240 looks totally natural. Oh yeah, sarcasm implied. It's like, all right, 386 00:28:07.279 --> 00:28:08.119 hey, you hold a beer. Make sure you get the labels. 387 00:28:08.160 --> 00:28:11.680 Make sure labels out so we can see everything. Okay, all right, 388 00:28:11.759 --> 00:28:15.240 now remember smile because we're all supporting this, alright, alright, ready, 389 00:28:15.359 --> 00:28:18.119 okay, yep, great that. Oh, step back, the lighting is 390 00:28:18.160 --> 00:28:22.400 better there, Okay, perfect. I mean it's such a staged photo because 391 00:28:22.559 --> 00:28:26.519 everybody wants to just leverage this and nobody wants Oh my gosh, it's it's 392 00:28:27.039 --> 00:28:32.359 it's funny. But now you know what this whin cracks me up too. 393 00:28:33.000 --> 00:28:37.640 The the financial analysts they're sitting there and like, Okay, what's the what's 394 00:28:37.680 --> 00:28:41.240 the cost of alienating your public and your your frat boy image? And I 395 00:28:41.279 --> 00:28:45.400 think we're gonna have to talk more about that later. We're gonna get into 396 00:28:45.680 --> 00:28:51.000 why they're going this this route. But listen to the next segments. This 397 00:28:51.200 --> 00:28:56.759 is insane. The value fell right away boom, like five million dollars and 398 00:28:56.880 --> 00:29:00.839 when it finally leveled out, it was like a three million dollars valuation loss. 399 00:29:02.359 --> 00:29:04.960 Now somebody's gonna be held accountable for that, and we will talk about 400 00:29:06.039 --> 00:29:08.839 that because I mean, James I did say we could probably do the entire 401 00:29:08.920 --> 00:29:11.880 show on this story. Yeah, but we're not going to not going to 402 00:29:11.920 --> 00:29:15.359 because there's other stories to get too. But we'll spend a lot of time 403 00:29:15.400 --> 00:29:18.359 on this. But one more video that popped up on TikTok before we take 404 00:29:18.400 --> 00:29:23.640 a break. But again, we're talking about this bud light controversy. Somebody 405 00:29:25.079 --> 00:29:26.599 gave Brantley Gilbert. I'm not sure if you know who he is. He's 406 00:29:26.599 --> 00:29:30.559 like a rock country artist. He's on stage and somewhere in Alabama, and 407 00:29:30.640 --> 00:29:33.759 some way threw a bud light at him, you know some you know, 408 00:29:33.839 --> 00:29:36.720 people toss beers to the artist. You're like, oh, yeah, So 409 00:29:36.960 --> 00:29:38.279 he grabbed the beer and he looked at it having to be a bud light 410 00:29:38.759 --> 00:29:42.079 and he quotes f that and it hurled it on the floor and then explode, 411 00:29:42.119 --> 00:29:45.400 and of course everyone you know, cheered, and then somebody threw another 412 00:29:45.440 --> 00:29:48.400 beer out him, happy to be a Miller light. And then he was 413 00:29:48.440 --> 00:29:51.759 like, now we're talking, but I don't think Brantley Gilbert drinks. And 414 00:29:51.839 --> 00:29:55.400 so he ended up giving it to his drummer who and then his drummer took 415 00:29:55.440 --> 00:29:57.039 it and then proceeded to shotgun it, which you know, of course got 416 00:29:57.079 --> 00:30:00.720 the crowd, you know, cheering. But yeah, a lot of artists 417 00:30:00.759 --> 00:30:06.079 are coming out saying that they're boycotting but light no by light at their shows, 418 00:30:06.759 --> 00:30:08.400 and uh, we'll see what happens with this, but we're still going 419 00:30:08.440 --> 00:30:14.119 to talk about this and coming up next segment, we're gonna discuss why they're 420 00:30:14.240 --> 00:30:17.039 deciding to go this, uh this direction. So this is what's on tap 421 00:30:17.119 --> 00:30:21.680 radio. We'll be right back here. It what's on tap radio. We 422 00:30:21.839 --> 00:30:26.319 know two types of people. Those you drink with and those that make you 423 00:30:26.480 --> 00:30:30.799 drink. Oh, your parents are coming for the weekend. Either way, 424 00:30:30.480 --> 00:30:47.759 we're drinking in the club. Why you drink something and it tastes just like 425 00:30:48.240 --> 00:30:52.119 Jerico. I know it's not the official what's on tap Radio fun Factor week 426 00:30:52.160 --> 00:31:00.240 but here's a fun fact. My daughter's named after the song. And yet 427 00:31:00.319 --> 00:31:11.079 that problem in that I'm chad. It is not let it's a it's a 428 00:31:11.400 --> 00:31:14.640 lot of carbonation. That's Oh, it's not that mud. Welcome back, 429 00:31:14.680 --> 00:31:15.640 by the way, if you're just tuning in. But we were talking about 430 00:31:15.680 --> 00:31:21.000 this story. It's really not much to get to. But uh, I 431 00:31:21.160 --> 00:31:25.680 can't, I can't uh now, this bud Light story that's just costs a 432 00:31:25.880 --> 00:31:30.720 lot of people that are just not happy about the decision they made by putting 433 00:31:30.759 --> 00:31:36.079 a transactivist on a can. The other side is really they're they're equal. 434 00:31:36.119 --> 00:31:38.799 I'd say they're equally as vocal. Well sorry, yeah, they're equally as 435 00:31:38.880 --> 00:31:45.319 vocal. But they're not being heard. It's it really is like, no, 436 00:31:45.559 --> 00:31:49.319 we support this. We Meanwhile, everybody else's that's great, but we 437 00:31:49.559 --> 00:31:56.240 don't know that whenever they put this news out that they went bud Light went 438 00:31:56.960 --> 00:32:01.599 radio is silent on social media. Yeah, but there were some competitors that 439 00:32:01.839 --> 00:32:07.319 did not. In fact, they didn't who In fact, I don't know, 440 00:32:07.480 --> 00:32:10.559 James, Do you want me to mention the uh our buddy over there 441 00:32:10.599 --> 00:32:15.200 in Pottsville? Yes, yes, Yingling, for sure, Yingling. And 442 00:32:15.319 --> 00:32:21.319 the timing is everything. Timing is everything. They did Yngling the America's oldest 443 00:32:21.359 --> 00:32:24.400 brewery. They're they're they're sitting back there and their uh chairs, like, 444 00:32:24.519 --> 00:32:30.039 what are we gonna do to try and uh get people's attention? And all 445 00:32:30.039 --> 00:32:31.920 of a sudden they look out the news cycle and they say, wait a 446 00:32:31.960 --> 00:32:37.839 minute, bud Light's doing something crap. We'll never crack this. And then 447 00:32:37.880 --> 00:32:42.200 all of a sudden they went, no, I got an idea. They 448 00:32:42.319 --> 00:32:45.319 threw a little brick at bud Light as this thing was sinking like a brick 449 00:32:46.079 --> 00:32:53.119 um. Yeah, and perfect passive aggression fashion. Yeah. Yngling took to 450 00:32:53.200 --> 00:32:58.960 the old Twitter account and pounced back on there, and shortly after ab released 451 00:32:59.000 --> 00:33:04.200 their official state. In the wake of the Dyla mulvaney fallout, yang Ling 452 00:33:04.400 --> 00:33:07.039 fired off its first tweeted in the week with just a simple message, Jingling 453 00:33:08.039 --> 00:33:14.039 the oldest brewery in America, independently owned and family operated since eighteen twenty nine, 454 00:33:14.480 --> 00:33:17.799 because we make good beer. Now, the conspiracy theories out there, 455 00:33:17.920 --> 00:33:22.599 you know, in the beer they they you know this here, They're like, 456 00:33:22.759 --> 00:33:24.119 this has got to be the first of many shots fired. It has 457 00:33:24.200 --> 00:33:28.960 to be a beer war going on, because the folks at Yangling and Miller 458 00:33:29.000 --> 00:33:31.400 are throwing all kinds of parades right now. You know. They are just 459 00:33:31.480 --> 00:33:37.000 sitting there and they're like, yeah, we're we're family owned and family independently 460 00:33:37.039 --> 00:33:42.160 owned and family operated because we make good beer. And I just like, 461 00:33:42.359 --> 00:33:45.599 you see the tweet that had had like American flags in the background. Yeah 462 00:33:46.079 --> 00:33:52.240 yeah, uh huh. So uh let's get into the reasoning, um, 463 00:33:52.480 --> 00:33:58.920 why they're they're going out this angle. Now. What's her name, Alissa 464 00:33:59.000 --> 00:34:02.640 Heiner Seed. She's a vice president of bud Light, and I think she's 465 00:34:02.680 --> 00:34:07.559 been on the job for about six months. And she goes on this podcast 466 00:34:07.000 --> 00:34:12.159 and starts talking about the new marketing that bud Light's rolling out, so let's 467 00:34:12.199 --> 00:34:15.920 roll this clip. That's a clip, I think the clip clip one. 468 00:34:15.000 --> 00:34:19.079 See, Oh I'm a businesswoman. I had a really clear job to do 469 00:34:19.559 --> 00:34:22.519 when I took over a bud Light, and it was this brand is in 470 00:34:22.599 --> 00:34:25.960 decline. It's been in decline for a really long time, and if we 471 00:34:27.159 --> 00:34:30.679 do not attract young drinkers to come and drink this brand, there will be 472 00:34:30.840 --> 00:34:34.840 no future for bud Light. So I had this super clear banding. It's 473 00:34:34.840 --> 00:34:39.320 like, we need to evolve and elevate this incredibly iconic brand. And my 474 00:34:39.639 --> 00:34:45.880 what I brought to that was a belief in Okay, what does what does 475 00:34:45.920 --> 00:34:50.039 evolve and elevate mean? It means inclusivity, It means shifting the tone. 476 00:34:50.719 --> 00:34:57.400 It means having a campaign that's truly inclusive and feels lighter and brighter and different 477 00:34:57.440 --> 00:35:00.599 and appeals to women and to men. And representation is it sort of the 478 00:35:00.719 --> 00:35:05.960 heart of evolution. You've got to see people who reflect you in the work. 479 00:35:06.039 --> 00:35:09.199 And we had this hangover. I mean, bud Light had been kind 480 00:35:09.239 --> 00:35:16.320 of a brand of fratty, kind of out of touch humor, and it 481 00:35:16.559 --> 00:35:22.480 was really important that we had another approach. And that's Alyssa heinerche the vice 482 00:35:22.599 --> 00:35:30.440 president of bud Light, who had the responsibility for marketing the number one selling 483 00:35:30.639 --> 00:35:35.599 beer in the world, and she said, we had to do something about 484 00:35:35.679 --> 00:35:40.360 this brand in decline. And of course people who were opposed to this partnership 485 00:35:40.440 --> 00:35:49.320 with Dylan mulvaney were quick to say and she was trying to help the brand 486 00:35:49.400 --> 00:35:52.480 in decline by I don't know, sinking it at a much faster rate. 487 00:35:52.719 --> 00:35:57.639 It was like, okay, you're drowning. Hold on to this anchor. 488 00:35:59.320 --> 00:36:01.920 It was unbelievable that, I mean, the pot shots she took. And 489 00:36:02.039 --> 00:36:06.360 then also I noticed them on that clip. This was something we didn't discuss 490 00:36:06.400 --> 00:36:07.800 and it's not in our notes here, but she said, we need a 491 00:36:08.000 --> 00:36:15.480 lighter, brighter you know, didn't didn't Boston Beer Company just come out with 492 00:36:15.559 --> 00:36:19.880 a new brighter uh Sam Adams Boston Logger. Remember it was like a brighter 493 00:36:19.920 --> 00:36:22.960 and night. That's how you remember they did the Boston It's like you take 494 00:36:22.960 --> 00:36:25.559 the parking spot. No, you take the parking spot. You know, 495 00:36:25.679 --> 00:36:29.920 it was all nice and it was all brighter, it was all happier. 496 00:36:30.880 --> 00:36:34.119 This is there. This is bud Light's move. And so she in her 497 00:36:35.280 --> 00:36:38.119 marketing background, decided to say, you know what sales data is on the 498 00:36:38.199 --> 00:36:43.760 decline, Well, let's go ahead and do this partnership. And in the 499 00:36:43.880 --> 00:36:49.440 process of doing so well, the market research numbers came out and for the 500 00:36:49.519 --> 00:36:55.239 week ending April eighth, packages of bud Light showed accelerating sales and share declines. 501 00:36:55.639 --> 00:37:00.639 And Molson people are boycotting at people are upset, yep, and and 502 00:37:01.159 --> 00:37:07.320 just to prove that they're not just stopping up, I'm not drinking beer anymore 503 00:37:07.440 --> 00:37:12.159 now. Actually, Molson Coors with cors Light and Miller Light, yeah, 504 00:37:12.239 --> 00:37:15.239 they had notable increases in sales and revenue. In fact, I've had several 505 00:37:15.320 --> 00:37:22.760 conversations with bars, restaurants, and grocery stores and bud Light is not moving 506 00:37:23.400 --> 00:37:28.960 the way at like like there are some people there. I've heard several weddings 507 00:37:29.400 --> 00:37:32.480 where they had bud Light out there in a cooler next to IPAs and people 508 00:37:32.480 --> 00:37:35.960 who don't even drink IPAs or like, yeah, I'm not drinking the bud 509 00:37:36.039 --> 00:37:37.719 Light. But did you hear what she said? Though? She said that 510 00:37:37.760 --> 00:37:39.440 they're going after the young, you know, the gen Z's. But I 511 00:37:39.480 --> 00:37:44.159 don't know if she's noticed this. But gen zs aren't buying it right, 512 00:37:44.360 --> 00:37:49.480 gen zs are drinking hard, sweeter alcohols wine in a beer. We talked 513 00:37:49.480 --> 00:37:52.000 about this many times on the show. They are not drinking by Light. 514 00:37:52.480 --> 00:37:57.519 And so she's going after, you know, this demo when she really needs 515 00:37:57.559 --> 00:38:01.360 to be going after the demo that drinks their beer, getting them re energized 516 00:38:01.559 --> 00:38:07.239 on drinking their beer. But you don't go alienating the very demo that drinks 517 00:38:07.320 --> 00:38:12.719 your beer by trying to line up with people that don't drink your product. 518 00:38:13.079 --> 00:38:15.159 It doesn't line up with people that do drink your product. That just never 519 00:38:15.239 --> 00:38:19.760 works out. It does doesn't worker. Sorry, sorry to turn this into 520 00:38:19.800 --> 00:38:22.800 a marketing lesson here for everybody. And of course everybody's gonna say, well, 521 00:38:22.880 --> 00:38:27.320 hindsight's twenty twenty. But here's the reality. All Light beer was in 522 00:38:27.519 --> 00:38:30.360 decline, all of it. So to say, well, bud Light's not 523 00:38:30.400 --> 00:38:35.039 going to be a brand if it keeps declining like this, well, your 524 00:38:35.519 --> 00:38:39.000 competition was also in decline. Okay, people were drinking less of this mass 525 00:38:39.079 --> 00:38:44.199 produced beer. They were, But anyway, for the weekending April eighth, 526 00:38:44.199 --> 00:38:47.280 bud Light posted declines of off premise. That's off premise, that's people who 527 00:38:47.400 --> 00:38:52.760 go into grocery stores and buy it. Bud Light down seven percent in volume 528 00:38:52.960 --> 00:38:58.320 and ten point seven percent almost eleven percent in dollars. That is a huge 529 00:38:58.559 --> 00:39:04.280 decline. I mean that is just wow. That is um but it is 530 00:39:04.320 --> 00:39:07.840 painful. I'm saying that, like, don't try to give a message to 531 00:39:07.960 --> 00:39:12.400 your demo. No, your your message to the demo is to get them 532 00:39:12.480 --> 00:39:16.000 to buy your beer, not alienate them. And that's when when politics gets 533 00:39:16.079 --> 00:39:21.280 involved or controversial topics get involved. Beer needs to do what beer does, 534 00:39:21.679 --> 00:39:24.920 stick to making a good product and people will buy it. Yes, is 535 00:39:24.960 --> 00:39:31.000 it that that fraternity dilly dilly, but that campaign weren't so rather than trying 536 00:39:31.039 --> 00:39:35.400 to okay, well maybe let's go with you more exclusivity, No, you 537 00:39:35.480 --> 00:39:37.719 need to go after your target demo. And I like this quote. I 538 00:39:37.880 --> 00:39:40.920 forget his name, but he said that this angle they're going at, it's 539 00:39:40.920 --> 00:39:46.159 like selling gangster rap to Christians or pour into Mormons. Yeah, you know, 540 00:39:46.480 --> 00:39:52.320 like just stick to selling to your demo. Yeah. Ab CEO Brennan 541 00:39:52.400 --> 00:39:55.239 Whitworth wrote on behalf of the company, we never intended to be part of 542 00:39:55.280 --> 00:40:00.440 a discussion that divides people. Um, then don't pick topics that divide people. 543 00:40:00.559 --> 00:40:05.519 I'm sure Core's Light isn't going to come out with a new can featuring 544 00:40:05.840 --> 00:40:08.480 a prescription for the new abortion pill. I'm sorry, they're just not gonna 545 00:40:08.559 --> 00:40:13.679 do that. Or you know, Miller Light's gonna come out with one featuring 546 00:40:13.840 --> 00:40:15.679 the Bible on it. I mean, people are not going to do that. 547 00:40:15.880 --> 00:40:20.679 They avoid the topics that divide. And of course there's more to get 548 00:40:20.679 --> 00:40:22.199 to the story coming up next hour, but also coming up next hour, 549 00:40:22.239 --> 00:40:24.639 we're gonna get to hold my beer and watch this, and uh, we're 550 00:40:24.639 --> 00:40:29.079 gonna talk about selling beer at the baseball games. We've got stories on that. 551 00:40:29.239 --> 00:40:30.039 It's what's on tap. To hang with this, We've got plenty more 552 00:40:30.079 --> 00:40:34.159 to get to next hour. We'll be right back. And the teacher said, 553 00:40:34.679 --> 00:40:38.639 no, Bobby, there's no such time as berre o'clock. Fire that 554 00:40:38.800 --> 00:40:47.639 teacher. This is what's on tap radio. If you're here in West Michigan 555 00:40:47.679 --> 00:40:52.840 and you have insurance needs, why not support somebody who supports us? Ring 556 00:40:52.920 --> 00:40:55.400 all the ten Hacken Insurance. Reach out to our buddy John Clunder that's Ring 557 00:40:55.480 --> 00:41:08.920 All the ten Hacken Insurance RTI Grand Rapids dot Com. Can you feel I 558 00:41:09.000 --> 00:41:13.239 see you there? Checking your head. Yeah, you're in the car listening 559 00:41:13.239 --> 00:41:17.280 to this show. Welcome back, Welcome to hour number two. What's on 560 00:41:17.360 --> 00:41:22.679 tap radio? Glad you're hanging out with us. It's the first hour. 561 00:41:22.840 --> 00:41:28.480 We've been talking about this controversy that by Light's gotten themselves into. But they 562 00:41:28.519 --> 00:41:31.280 have come out and said, yeah, we never intended in dividing anybody or 563 00:41:31.440 --> 00:41:37.239 upsetting anybody. Okay, we're gonna get you. We're gonna get more into 564 00:41:37.320 --> 00:41:39.159 that coming up. We will, we will, we will. And you 565 00:41:39.360 --> 00:41:44.519 know, we cracked open a beer here at the Beer Logic World headquarters and 566 00:41:44.599 --> 00:41:50.159 drinking emporium. And this was total coincidence here in Algan, Michigan that I 567 00:41:50.239 --> 00:41:54.960 have this uh buddy Bill stopped in and brought some beer uh from the Burning 568 00:41:55.039 --> 00:42:00.280 Foot Folks. Um, Yeah, the Burning Foot Festival. You got to 569 00:42:00.360 --> 00:42:02.400 check that out here in Michigan. But they hooked him up with this beer. 570 00:42:02.480 --> 00:42:07.000 And we've had beer from Starving Artist out of Luddington, Michigan before. 571 00:42:07.599 --> 00:42:10.440 And I remember the slogan it says judge beer, not people. And it's 572 00:42:10.480 --> 00:42:13.199 one of the things that he's big on. He's just like, hey, 573 00:42:13.280 --> 00:42:15.599 just don't be a jerk, you know, treat people nicely. That's this 574 00:42:15.760 --> 00:42:20.480 thing, and I'm gonna try and treat this beer nicely. I cracked it 575 00:42:20.559 --> 00:42:23.239 open, we tried it. It's the Dark Fairy Imperial Porter. I believe 576 00:42:23.280 --> 00:42:28.960 it's a nine nine and a half percent vanilla bean porter with mixed berries. 577 00:42:29.519 --> 00:42:34.079 And I'm just gonna go out on a limbit. Bill and I were talking 578 00:42:34.360 --> 00:42:38.039 during the break. Everybody has a different palette. This one's not for me. 579 00:42:39.360 --> 00:42:45.000 The berries really overpower everything, and so it just tastes like roasted coffee 580 00:42:45.280 --> 00:42:52.480 and a bunch of berries. I don't get any vanilla and yeah, yeah, 581 00:42:52.840 --> 00:42:55.639 it's so. It's just so, this one's a miss for me. 582 00:42:55.880 --> 00:42:59.239 I do like the brewery, and I'm sure that there are lots of people 583 00:42:59.280 --> 00:43:01.360 who like it. I'm not saying it's poorly made. I'm just saying it's 584 00:43:01.400 --> 00:43:05.760 not for me. Yeah, that's why he happen. Not everybody likes every 585 00:43:05.800 --> 00:43:08.039 beer. But you know, I do have another one from Brazil's Valley Mama 586 00:43:08.079 --> 00:43:10.760 Try. So we'll talk about that later on. But I'm gonna crack that 587 00:43:10.840 --> 00:43:16.079 one open and let's get back into this story, um real quick. For 588 00:43:16.159 --> 00:43:19.480 one more thing here. Um. During the last segment, I made a 589 00:43:19.559 --> 00:43:25.239 comment about you know, you won't see other breweries jumping on the bandwagon of 590 00:43:25.480 --> 00:43:30.119 taking on controversial subjects. Breweries have been doing this for a long time, 591 00:43:30.159 --> 00:43:32.480 and we've talked about this on this show. You know it should breweries get 592 00:43:32.559 --> 00:43:36.599 involved with politics, stay out of it. Involve with social issues, stay 593 00:43:36.679 --> 00:43:43.360 out of it. There are certain ones that are acceptable in the market as 594 00:43:43.400 --> 00:43:45.519 a whole. Will back you up. Black Lives Matter, as far as 595 00:43:45.639 --> 00:43:50.599 you know, going out there and supporting equal rights for people of color, 596 00:43:50.880 --> 00:43:55.039 absolutely, people will get behind that um. But there are some very divisive 597 00:43:55.199 --> 00:44:02.480 issues that will drive people to hate or brand and so proceed with caution. 598 00:44:02.679 --> 00:44:08.719 That's your public service announcement brought to you by the bereology guy here, and 599 00:44:09.039 --> 00:44:12.320 I don't want to speak for James here on that. But there are certain 600 00:44:12.360 --> 00:44:15.599 things that will draw people in and bring them together, and you can rally 601 00:44:15.679 --> 00:44:20.320 around causes and efforts, and there are others that are just taboo, and 602 00:44:21.760 --> 00:44:25.320 it doesn't matter which side of the argument is. I've seen people go after 603 00:44:25.840 --> 00:44:31.719 Christian breweries. I've seen people go after different minority breweries. I've seen people 604 00:44:31.800 --> 00:44:36.400 go after women owned breweries and it's like, wait, but why are you 605 00:44:36.519 --> 00:44:40.199 doing this. People go after people just so many different things, like guys, 606 00:44:42.000 --> 00:44:45.840 guys, quit being a jerk. Here's a public announcement, don't do 607 00:44:46.000 --> 00:44:52.199 this and watch this, brought to you by the rain Naalda ten Haagen insurance 608 00:44:52.280 --> 00:44:57.000 group, where they'll ensure you for just about everything except this. Yeah, 609 00:44:57.000 --> 00:44:59.920 we're gonna get more into this life controversy here in a second. I got 610 00:45:00.119 --> 00:45:02.199 my thoughts as well, but not before we get into the hole my being 611 00:45:02.280 --> 00:45:07.159 and watched this. What the question is, what is the dumbest drunk thing 612 00:45:07.280 --> 00:45:10.639 you've ever done? Not answering that question, think about two limitations have not 613 00:45:10.800 --> 00:45:15.400 run out. Whatever you're thinking, I bet you can't top this one. 614 00:45:15.639 --> 00:45:21.360 So there's a thirty six year old guy named Joseph Moulton who got hammered one 615 00:45:21.440 --> 00:45:24.719 Saturday, and he broke in one of the places you shouldn't break into a 616 00:45:24.880 --> 00:45:30.480 police station. And what did he do into police station? You ask, 617 00:45:30.880 --> 00:45:35.639 Well, he pooped on the floor. What. Yeah, it happened at 618 00:45:35.679 --> 00:45:37.760 a police headquarters and Naples. He want to guess where? Oh, well, 619 00:45:37.960 --> 00:45:42.079 you said, Naples. So I'm going Florida, Florida, Yeah, 620 00:45:42.159 --> 00:45:45.360 Florida. Man poops on Flora and police station that's not all he did. 621 00:45:45.960 --> 00:45:49.119 Oh wait, there's more. Oh, there's more. Here's how it went 622 00:45:49.199 --> 00:45:52.719 down. First, he scaled the fence outside, got into an unlocked cop 623 00:45:52.800 --> 00:45:55.559 car and hung out there for a few minutes. Then he hid behind some 624 00:45:55.719 --> 00:46:00.440 bushes until no one was looking, found a hoe, shoved it under the 625 00:46:00.519 --> 00:46:05.920 door and turned it on, and the lobby ended up flooding with an inch 626 00:46:05.960 --> 00:46:09.199 of water. Somehow no one noticed any of this. And then once in 627 00:46:09.280 --> 00:46:13.840 the building, he took a shower in the locker room, put on a 628 00:46:13.880 --> 00:46:19.639 police uniform a bulletproof vest, tossed a thousand dollars police radio into a toilet, 629 00:46:20.039 --> 00:46:23.400 and defecated on the floor of the women's bathroom. And he was gone 630 00:46:23.440 --> 00:46:29.000 before anyone realized what happened. But they were able to identify him because it 631 00:46:29.159 --> 00:46:32.719 turned out he left his wallet and ID behind. Oh my gosh, they 632 00:46:32.800 --> 00:46:37.840 found it in the cop car that he'd gotten into outside. But that's not 633 00:46:37.920 --> 00:46:39.880 actually where they tracked him down. See what happened is an A ployee at 634 00:46:39.920 --> 00:46:44.960 a nearby seven to eleven called the cops after Joseph walked in, still drunk 635 00:46:45.000 --> 00:46:49.320 by the way wearing an official police jacket, tried to buy a beer, 636 00:46:49.440 --> 00:46:52.119 but they turned him down because he was too intoxicated. He was gone by 637 00:46:52.119 --> 00:46:54.679 the time they got there, but they found him a few hours later. 638 00:46:54.880 --> 00:46:58.960 He was shirtless at this point, so apparently he ditched a police uniform. 639 00:46:59.239 --> 00:47:02.360 He tried to hide into some bushes again, but they found him and took 640 00:47:02.400 --> 00:47:07.960 him into custody and turned out he was so drunk he didn't remember any of 641 00:47:07.079 --> 00:47:10.639 it. But here's the thing. He was able to pull off all that 642 00:47:10.800 --> 00:47:15.039 crap for hour. You said, all that crap, I see what you 643 00:47:15.079 --> 00:47:19.719 did there, because he defecated on the floor. Seriously, he did this 644 00:47:20.039 --> 00:47:23.039 over over what would you say, like a day? Now, this happened 645 00:47:23.039 --> 00:47:27.440 in a in a night or in one night? Yeah, so overnight like 646 00:47:27.639 --> 00:47:30.159 like for to be able to pull it off. Normally, when somebody's that 647 00:47:30.280 --> 00:47:32.400 drunk, they've got him picked up in twenty minutes. No, not here, 648 00:47:32.639 --> 00:47:37.119 not in Naples, Florida. Maybe maybe they're answering a call. I 649 00:47:37.159 --> 00:47:38.760 don't know what it was, but they weren't around when he flooded out the 650 00:47:39.519 --> 00:47:44.360 police station and then you know, stole a police uniform, defecated in the 651 00:47:44.440 --> 00:47:47.639 women's bathroom. But the good news is they were able to track him down 652 00:47:47.679 --> 00:47:51.960 and arrest him and he doesn't remember any of it. And yes, he's 653 00:47:52.000 --> 00:47:54.880 facing charges of burglary and grand theft. So your whole my beer and watched 654 00:47:54.920 --> 00:47:59.280 this. A guy broke into a police station and pooped on the floor and 655 00:47:59.360 --> 00:48:02.559 this has been brought buy rien Altenake an insurance group. Well, yeah, 656 00:48:02.639 --> 00:48:07.840 they'll u they'll cover you for just about everything, but they ain't cover me 657 00:48:07.920 --> 00:48:12.079 for this. No, yeah, that one was on the policy. I'm 658 00:48:12.159 --> 00:48:15.400 sorry, Wow, that is I don't know this. We do a lot 659 00:48:15.480 --> 00:48:20.440 of these. Uh, hold my beer. And watched this and normally the 660 00:48:20.519 --> 00:48:23.880 story wraps up a lot quicker than And then he did this, and then 661 00:48:24.000 --> 00:48:28.239 he did this, and then he did this, and then he left and 662 00:48:28.320 --> 00:48:30.639 then he did this. I like the fact that he was drunk wearing the 663 00:48:30.719 --> 00:48:34.519 cop coat and tried to buy a beer and they were like, no, 664 00:48:34.719 --> 00:48:37.480 sir, you're too drunk. They didn't think it, like, wait, 665 00:48:37.199 --> 00:48:40.920 you're not our real cop. I think that he pretty much knew that he 666 00:48:40.960 --> 00:48:44.559 was in a real cop when he comes, you know, staggering in Probably 667 00:48:44.920 --> 00:48:46.760 he probably his barefoot. I don't know. There is survalance. I haven't 668 00:48:46.760 --> 00:48:50.599 seen this survalance, but it's out there. But that's your whole my beer 669 00:48:50.639 --> 00:48:53.360 and watched this all right, more to come, including we're gonna get into 670 00:48:54.039 --> 00:48:59.679 um oh selling beer at the Major League ballparks this season. This is what's 671 00:48:59.719 --> 00:49:02.119 on to Brado. We'll be right back. Beer has hops, hops or 672 00:49:02.199 --> 00:49:09.679 plants. Plants make salad, so beer is salad. Yeah, what's on 673 00:49:09.800 --> 00:49:30.199 tap radio? James and Chad talking about beer rights. You're in luck, 674 00:49:30.280 --> 00:49:39.679 Ladies and gentlemen, whatever you identify as, You're in luck because I have 675 00:49:39.840 --> 00:49:45.159 a little land yap for you. Oh land yapp extra value, damn rights, 676 00:49:45.960 --> 00:49:51.079 Picky. Backing off our whole my being rewatched this and transitioning back into 677 00:49:51.239 --> 00:49:59.159 our trans discussion of the but Light story. I have little extra value when 678 00:49:59.199 --> 00:50:00.960 it comes to whole my be and watch this because we were talking about earlier 679 00:50:01.000 --> 00:50:07.519 in the show these videos that are popping off all over TikTok and Instagram reels 680 00:50:07.559 --> 00:50:14.000 whatever it is, of different videos. I mean of the light boycotts. 681 00:50:14.960 --> 00:50:19.679 But people are on I mean people are really upset, really upset of their 682 00:50:20.079 --> 00:50:24.719 beloved brand of bud Light has come out and given a can of to a 683 00:50:25.039 --> 00:50:31.320 transactivist and that this is really really upset the demo that particular drinks the but 684 00:50:31.480 --> 00:50:37.679 light, this fraternity party, crowd boy, frat boy, frat boy. 685 00:50:37.840 --> 00:50:39.480 Yeah, it's right out of touch. You know, the ones that we're 686 00:50:39.559 --> 00:50:44.039 buying the beer. Maybe they're not buying as much as they been buying in 687 00:50:44.159 --> 00:50:50.320 previous years, Brandon decline. But now they're really not buying. It's it's 688 00:50:50.519 --> 00:50:55.840 way down down three billion dollars in value. Yeah, I mean, it's 689 00:50:55.880 --> 00:51:01.320 not gonna land well with the demo. When you alienate them, there is 690 00:51:01.400 --> 00:51:05.000 going to be an interesting thing to look at. This is gonna be one 691 00:51:05.039 --> 00:51:07.119 of those things that we look back on, kind of like I think this 692 00:51:07.159 --> 00:51:08.920 is gonna be one of those things we look back on the kind of like 693 00:51:08.960 --> 00:51:14.000 COVID We look back and say, remember when we were wiping down our packages 694 00:51:14.039 --> 00:51:17.039 and our groceries before we walked inside. You know, it's like, are 695 00:51:17.079 --> 00:51:20.880 we gonna look back on this the same way a year from now or two 696 00:51:20.960 --> 00:51:22.960 years from now and go, well, things well, we'll blow over. 697 00:51:23.079 --> 00:51:27.280 It will eventually, like all things do. But how long will it go 698 00:51:27.400 --> 00:51:30.519 on? Is the question? Just ask Richard Nixon. Yeah, we all 699 00:51:30.559 --> 00:51:35.039 forgot about that. Oh wait, never mind, But there's this incident Chad 700 00:51:35.119 --> 00:51:39.119 that happened at a Walmarts of all places. And this happened April seventeenth, 701 00:51:39.559 --> 00:51:44.960 around nine pm. And this is a video that's gone viral, and apparently 702 00:51:45.079 --> 00:51:51.840 what happened is there was this adult male identified as Jay Justin D. Kane. 703 00:51:51.880 --> 00:51:57.559 He's forty four, he identifies yes, yes, he's forty four Depica 704 00:51:58.599 --> 00:52:01.480 and he was in the store are throwing things at people. According to the 705 00:52:01.599 --> 00:52:07.280 police, the video, which has gone viron, TikTok and Twitter, shows 706 00:52:07.400 --> 00:52:12.960 Kane destroying cases of Bush beer, though a motive hasn't been released, but 707 00:52:13.079 --> 00:52:15.840 many on social media are speculating and may have something to do with the current 708 00:52:15.880 --> 00:52:22.480 boycott of anhydro Bush products led by conservatives upset about the trans influencer posted the 709 00:52:22.679 --> 00:52:27.880 video promoting bud Light this is what started this all. But the video shows 710 00:52:28.679 --> 00:52:35.280 just taking case after case of Bush and Budweiser products and just throwing it and 711 00:52:35.440 --> 00:52:37.400 trashing it on the ground, and there were people filming it, and then 712 00:52:37.599 --> 00:52:42.639 he started throwing the cans at the people. Of course, turns into a 713 00:52:42.760 --> 00:52:46.320 very dangerous situation at that point, but the video ends by showing Kane being 714 00:52:46.400 --> 00:52:51.719 led away by our officers. In the aftermath of the mess that he made 715 00:52:52.480 --> 00:52:58.039 and horrified onlookers appeared perplexed by the entire scene. Kane was later rested and 716 00:52:58.119 --> 00:53:02.360 booked into the Shawnee Need Department of Corrections on the charges of criminal damage to 717 00:53:02.480 --> 00:53:07.440 property, felony, battery, physical contact and rude. I don't never heard 718 00:53:07.480 --> 00:53:14.079 of physical contact and rude, but apparently that's a charge there in Indiana insulting 719 00:53:14.480 --> 00:53:17.480 and assaults. So there's this man in a viral video destroying beer at a 720 00:53:17.559 --> 00:53:22.880 Walmart's charged with exposing himself. Who was actually charged with exposing himself too, 721 00:53:23.159 --> 00:53:28.880 okay according the headline. But again, these are people that are outraged that 722 00:53:29.119 --> 00:53:35.360 their beloved product is going this marketing routes. I like, see this this 723 00:53:35.559 --> 00:53:37.760 to me all right, I'm sorry, I just some of the outrage I 724 00:53:37.840 --> 00:53:44.039 think is just so ridiculous. Um, you don't need to shoot up cans 725 00:53:44.079 --> 00:53:46.800 with with a machine gun, but a man, it does make for great 726 00:53:46.920 --> 00:53:52.639 video, get blown up. It could be anything. People love it. 727 00:53:52.480 --> 00:53:58.320 And now here's this guy, Dustin Kane and Topeka, um who goes into 728 00:53:58.360 --> 00:54:00.599 a Walmart. It's like, I hate you, bud Light, and he 729 00:54:00.639 --> 00:54:04.440 starts smashing beer everywhere and some you can tell the guy who doesn't have a 730 00:54:04.519 --> 00:54:07.239 friend in the world, because if he did, if he had a friend, 731 00:54:07.320 --> 00:54:13.800 somebody would have said to him, Dustin stung beer back, maybe apologize, 732 00:54:13.880 --> 00:54:15.440 I'm so sorry. I'm so sorry. My friend's just out of Bush. 733 00:54:15.719 --> 00:54:19.719 It's not bud Light. Well that's what they say in a video. 734 00:54:19.840 --> 00:54:21.599 They say that in the video. They're like, dude, why is he 735 00:54:21.719 --> 00:54:25.880 doing the Bush? I guess what Bush do. Now you know it's ant 736 00:54:25.920 --> 00:54:31.280 hazer Bush products. But again, when he alienated demo that loves you and 737 00:54:31.719 --> 00:54:36.079 that's that's their drink. If you have this demo for years and years, 738 00:54:36.159 --> 00:54:40.519 this for Turney demo, Okay, you don't go and alienate them because that's 739 00:54:40.559 --> 00:54:45.760 who buys your product. My take on it is, I don't care what 740 00:54:45.880 --> 00:54:47.880 bud Light does. I don't spend my dollars on bud Light. I don't 741 00:54:47.960 --> 00:54:51.920 drink bud Light. So if they want to, if this is the route 742 00:54:51.960 --> 00:54:54.000 they want to go, I'm gonna sit back and watch what happens. That's 743 00:54:54.079 --> 00:54:55.920 my take on it. Because people keep asking me, James, what do 744 00:54:55.960 --> 00:54:59.599 you think about this? What do you think about this? I got my 745 00:54:59.639 --> 00:55:02.400 canup hopcorn. I'm just sitting back and I'm watching the show right now. 746 00:55:02.559 --> 00:55:06.119 But I will say this, James. If it was a beer that you 747 00:55:06.280 --> 00:55:10.239 drink religiously, that is always on, you know, for you, it's 748 00:55:10.320 --> 00:55:15.199 always in your fridge. Like a Saint Arnold art car India Pale Ale. 749 00:55:15.400 --> 00:55:20.039 Okay, and all of a sudden, m Saint Arnold art Car, the 750 00:55:20.119 --> 00:55:23.400 sales from Senioral art car. We're going to benefit something to it, to 751 00:55:23.639 --> 00:55:28.840 dismantle or attack something that you hold sacred, all of a sudden, like 752 00:55:29.000 --> 00:55:35.679 if they were trying to um some of the proceeds of their sales of art 753 00:55:35.719 --> 00:55:42.079 car went to the New York Yankees. Okay, there you go, right, 754 00:55:42.159 --> 00:55:46.960 I will take them into a field and shoot them up. I'm just 755 00:55:47.079 --> 00:55:50.960 kidding, you know, you take them out and you him with a baseball. 756 00:55:51.639 --> 00:55:53.480 How did you film it? Because people love watching the stuff blow up. 757 00:55:53.639 --> 00:55:57.559 Yeah, No, I might take I just wouldn't write anymore. I 758 00:55:57.599 --> 00:56:02.639 wouldn't be going on TikTok and that's and and and Twitter and real and Instagram 759 00:56:04.320 --> 00:56:07.519 going I'm outraged and go to my local Walmart and start taking you know, 760 00:56:07.639 --> 00:56:10.760 cans of art car. I won't do that. I would just don't understand. 761 00:56:10.920 --> 00:56:14.039 I would just go you know what, I'm gonna spend my dollars somewhere 762 00:56:14.079 --> 00:56:16.440 else, right, Yeah, just stop doing it. And then when somebody 763 00:56:16.440 --> 00:56:20.320 says, hey, how come you're not drinking art car anymore? James, 764 00:56:20.760 --> 00:56:22.519 Oh, well, you know, they started giving money in the New York 765 00:56:22.559 --> 00:56:25.039 Yankees, and so I just stopped. Yeah, you know, and that's 766 00:56:25.079 --> 00:56:29.119 it. It's like, oh wow, and I'm going to boycotting and I'm 767 00:56:29.119 --> 00:56:32.920 gonna cut this segment. I'm gonna send it over to Brock Wagner, don't 768 00:56:32.960 --> 00:56:37.000 you Dare Brock. Yeah, he's the founder of a saying it. But 769 00:56:37.599 --> 00:56:40.599 that's just my take on it. Look, I don't buy by light I 770 00:56:40.760 --> 00:56:44.440 want to. I'm just gonna sit back with my popcorn and see how this 771 00:56:44.559 --> 00:56:47.000 plays out. Yeah. I mentioned this before that you know, you don't 772 00:56:47.159 --> 00:56:51.360 there are certain subjects that are taboo. But you know, if if, 773 00:56:51.440 --> 00:56:59.079 hypothetically, if you opened up your brewery as being the first trans brewery and 774 00:56:59.360 --> 00:57:01.519 you only make beer for trans and then all of a sudden, you know, 775 00:57:01.679 --> 00:57:05.360 here you are. You're out there. You're not going to alienate your 776 00:57:05.440 --> 00:57:07.679 demo by doing something you're not. And you're in your demo. By the 777 00:57:07.719 --> 00:57:10.239 way, for those of you who are hip on the on the marketing lingo 778 00:57:10.400 --> 00:57:15.119 or the it's your demographic and that's that's who's buying your product. That's who 779 00:57:15.400 --> 00:57:17.880 who your customers are. UM. But I'd be willing to bet you know 780 00:57:19.119 --> 00:57:22.360 you say, hey, you know what you you You put Jerry Folwell on 781 00:57:22.480 --> 00:57:27.119 a can of the first Transper and all of a sudden, it's like, 782 00:57:27.199 --> 00:57:30.280 wait a minute, you just alienated your demo. UM. And I'm not 783 00:57:30.480 --> 00:57:34.880 saying that. Uh. And what's really interesting, we didn't get into this 784 00:57:34.960 --> 00:57:37.719 story and I sent it and it's really interesting. But believe it or not, 785 00:57:38.639 --> 00:57:45.480 Molson excuse me that Molson Coors back in the nineteen seventies started discriminating against 786 00:57:45.039 --> 00:57:52.320 gay employees and they were found guilty in a lawsuit again where the union filed 787 00:57:52.360 --> 00:57:58.239 against him, And so bud Light inadvertently became the most popular bar or beer 788 00:57:58.480 --> 00:58:05.039 at gay bars by accident, because they didn't they would not buy cores Light 789 00:58:05.360 --> 00:58:09.360 in the nineteen eighties in gay bars because of the lawsuit, and so bud 790 00:58:09.519 --> 00:58:14.559 Light was already winning that demographic. They didn't need to appeal to it. 791 00:58:15.360 --> 00:58:19.199 Um. And and they've been winning that demographic for a long time, all 792 00:58:19.280 --> 00:58:22.599 because of that everybody else has been playing catch up. Another reason why again, 793 00:58:22.679 --> 00:58:24.920 bud Light, the number one best selling beer in the world, didn't 794 00:58:24.960 --> 00:58:30.360 need to go in alienate their their number one, as James likes to call 795 00:58:30.400 --> 00:58:32.920 them, the p one. That's your topographic, that's your top demographic. 796 00:58:32.960 --> 00:58:37.079 Who who does that? So um Anyway, I think we've we've talked about 797 00:58:37.119 --> 00:58:39.320 it enough. We said we were, we said a couple weeks ago, 798 00:58:39.440 --> 00:58:42.559 we're not, We're not even going to talk about it. Well, I 799 00:58:42.599 --> 00:58:44.760 just don't know if it's going to be it's a story that's gonna be going 800 00:58:44.800 --> 00:58:47.000 away anytime soon. I don't think so. I don't think it is, 801 00:58:47.320 --> 00:58:52.199 and it'd be. I'm going to be more interested in watching the marketing aspects 802 00:58:52.280 --> 00:58:55.440 see how much value it really loses. But that's for another time. James, 803 00:58:55.480 --> 00:58:59.360 all right, more to come. We got to talk about Oh the 804 00:58:59.400 --> 00:59:01.559 bruces put out some numbers. Let's shift gears and talk about craft beers. 805 00:59:01.599 --> 00:59:06.159 This is what's on tap radio. We'll be right back. The more you 806 00:59:06.239 --> 00:59:12.199 weigh, the harder you are to kidnap, stay safe, drink more beer. 807 00:59:13.320 --> 00:59:29.559 You've got what's on tap radio. I can dig it. Just says, 808 00:59:29.599 --> 00:59:31.760 let's chill out at need to we need to relax, you know. 809 00:59:31.880 --> 00:59:36.880 We come out of this and I mean, I feel kind of bad because 810 00:59:37.039 --> 00:59:39.559 we like to bring you news and everything that's happening from around the beer world. 811 00:59:39.599 --> 00:59:43.840 By the way, welcome back to What's on Tap Radio. And I 812 00:59:44.000 --> 00:59:47.920 felt like so the first time in a long time, we really kind of 813 00:59:49.239 --> 00:59:54.639 chuck the script and just spoke passionately about an industry that we're near and dear 814 00:59:54.679 --> 00:59:59.280 about. But more importantly, I think bigger than beer is people, and 815 00:59:59.639 --> 01:00:02.360 just you know, we care about our audience, we care about people in 816 01:00:02.480 --> 01:00:06.239 general. And you know what, there's nothing like being able to just crack 817 01:00:06.320 --> 01:00:08.320 open a beer with your friends. I'm hanging out here with Bill, who 818 01:00:08.440 --> 01:00:12.119 stopped by, and you know, he brought some beer. He brought some 819 01:00:12.239 --> 01:00:15.480 beer. He got some beer from a friend to his from the Burning Foot, 820 01:00:15.760 --> 01:00:20.639 So we had some harbor light beer and we're gonna just crack open another 821 01:00:20.719 --> 01:00:23.039 one. You know. Before that, we're talking about our friends at Bras's 822 01:00:23.079 --> 01:00:28.440 Valley Brewing Company where we just had a Mama tries. James is about to 823 01:00:28.480 --> 01:00:30.280 crack open a beer. I'm about to crack a beer. I'm pretty and 824 01:00:30.480 --> 01:00:34.719 you know and James started off the show, what do you say? It's 825 01:00:34.760 --> 01:00:36.920 my favorite part of the week. I get to hang out with Chad and 826 01:00:37.000 --> 01:00:40.360 I'm like, you know, and our beautiful audience. Yeah, And that's 827 01:00:40.400 --> 01:00:43.280 the thing. It's just like, hey, you know what, we need 828 01:00:43.320 --> 01:00:45.760 to get back to it. And so there's a lot to talk about about 829 01:00:45.800 --> 01:00:51.320 this industry. But real quick, why port these beers our audience. I 830 01:00:51.440 --> 01:00:57.920 don't care what affiliation you are now, your political party, if you're trans, 831 01:00:58.679 --> 01:01:00.960 gay, straight, I don't care. As long as you're enjoying the 832 01:01:00.000 --> 01:01:02.679 show. That's all I care about. I want you to enjoy the show 833 01:01:04.519 --> 01:01:07.360 and take care of the beer people around you. That's it, because that's 834 01:01:07.360 --> 01:01:09.400 what Chad and I don't get on in alienate because we love our listeners. 835 01:01:09.840 --> 01:01:15.079 We love our listeners and whatever they're into, Hey, that's what you're into. 836 01:01:15.320 --> 01:01:19.679 But as long as you support the local breweries or support the craft breweries, 837 01:01:19.960 --> 01:01:22.320 hey, we appreciate it. You know, this is something I'm gonna 838 01:01:22.320 --> 01:01:27.480 bring this back full circle. If I'm sure, I am positive there's something 839 01:01:27.559 --> 01:01:31.760 that I believe in that somebody in our audience totally disagrees with. I hope 840 01:01:31.800 --> 01:01:37.760 you don't stop listening to this fine program just because we disagree on capital gains 841 01:01:38.400 --> 01:01:43.719 attacks or you know, or whether or not you know, I mean whatever 842 01:01:43.840 --> 01:01:46.840 it is like, you know, something like I will give out a controversial 843 01:01:46.880 --> 01:01:50.599 topic right here that I believe in. You're ready for this, and this 844 01:01:50.760 --> 01:01:53.199 might alienate some people, but I'm gonna say it anyways. I don't believe. 845 01:01:54.519 --> 01:01:59.280 I don't believe that the Astros cheated as much as people thought they did 846 01:01:59.320 --> 01:02:02.400 in twenty seven teen. Boo just said it. Okay, controversial, That's 847 01:02:02.400 --> 01:02:06.000 all I'm gonna say about that. Great. Well, we just lost. 848 01:02:06.079 --> 01:02:10.519 We just lost our demo in New York, Los Angeles. All right, 849 01:02:10.599 --> 01:02:14.079 all right with that being said, I need a crack a beer, Chad, 850 01:02:14.519 --> 01:02:15.320 Yes, yeah, please do. Okay, by the way, we 851 01:02:15.400 --> 01:02:20.519 did too. We just opened from the variety pack three Floyd's, the Jinx 852 01:02:20.559 --> 01:02:24.159 proof Logger, nice easy drinker. Um yeah, three Floyds out of the 853 01:02:24.280 --> 01:02:28.079 variety peck. Well you got. Speaking of vrdy pack. I like how 854 01:02:28.119 --> 01:02:30.239 you went there, Chad, because I'm also pulling a beer from a variety 855 01:02:30.280 --> 01:02:37.000 pack. And this bridy pack is called the um oh man, I forgot 856 01:02:37.000 --> 01:02:42.119 the name of it. There's speaking of marketing as the genius is here that 857 01:02:42.199 --> 01:02:45.639 we are. We're talking about marketing and branding. Just a moment ago, 858 01:02:45.000 --> 01:02:47.719 we forgot the beer we brought to the town. Forget. I just got 859 01:02:47.760 --> 01:02:52.599 the name of the box. But it's from Knarkey and it's from Oscar Blues 860 01:02:52.679 --> 01:03:00.480 Brewing Company. And this is the Cosmic mutant Ipa Oscar Blues Brewing Company, 861 01:03:00.079 --> 01:03:05.360 the Cosmic mutant Ipa. This came out of variety pack that had uh the 862 01:03:05.440 --> 01:03:08.239 mom of Pills. It had Dale's Pale Ale had this one and another IPA. 863 01:03:08.719 --> 01:03:12.000 You know, I like the variety packs chat. So I'm going right 864 01:03:12.039 --> 01:03:15.079 now all of our all of our anti IPA fans are losing their mind. 865 01:03:15.119 --> 01:03:20.519 Were Marshal matt Man, Sorry there, I know it. Fred, Sorry 866 01:03:20.559 --> 01:03:23.519 Fred. Superior Pest Control they're there, by the way, Superior Pest Control 867 01:03:23.599 --> 01:03:28.000 bringing you this segment here. Why because well we're gonna get into some deep 868 01:03:28.079 --> 01:03:31.480 dive into what's going on in the industry news and of course Superior Pest Control, 869 01:03:31.519 --> 01:03:35.880 West Michigan. They always send the stuff. And we got an update 870 01:03:35.960 --> 01:03:39.400 from the Brewers Association. Yeah, and James liking this. Yeah, this 871 01:03:39.639 --> 01:03:45.079 is through alternate dimensions of time and space, a new mutinous landing with a 872 01:03:45.199 --> 01:03:51.440 supernatural ye strain that explodes layers of hot flavor. What's believed beyond the reach 873 01:03:51.639 --> 01:03:57.280 of the brewing ingenuity is that a is that Canna beer or an action figure 874 01:03:58.079 --> 01:04:02.679 man just the experience middle three IPA series. So this is a cosmic mutant 875 01:04:02.719 --> 01:04:06.960 IPA and this is at I don't even know what alcohol by volume and it's 876 01:04:06.960 --> 01:04:11.320 seven percent alcohol by volume. Seven that's right, Surgeon General warning, watch 877 01:04:11.360 --> 01:04:16.119 out for the kung fu grip. So speaking of canarchy and speaking of craft 878 01:04:16.199 --> 01:04:20.519 breweries, the Brewers Association released some numbers and if you're not familiar to the 879 01:04:20.599 --> 01:04:26.360 Brewer Association, and they are a trade association representing small and independent craft breweries 880 01:04:26.440 --> 01:04:31.000 around America, and they released the annual production figures for the US brewing industry. 881 01:04:32.000 --> 01:04:36.639 And uh, the overall growth Chad, the beer market has shrunk three 882 01:04:38.119 --> 01:04:43.719 percent by volume twenty two. That's happened again, that I mean, so 883 01:04:43.880 --> 01:04:45.559 it's not like the beer market is shrunk for the first time. We're like, 884 01:04:45.840 --> 01:04:48.760 oh no, this guy's falling. No, this is this has happened, 885 01:04:49.480 --> 01:04:54.199 has happened, But sales growth was stronger than volume due to a pricing 886 01:04:55.159 --> 01:04:59.239 share shift to smaller breweries who are more likely to sell on site via distributed 887 01:04:59.320 --> 01:05:03.840 draft, as well as the continued channels shift back to on premise, which 888 01:05:03.880 --> 01:05:09.280 has a higher average than retail value. Craft Rudy's provided a lot of jobs, 889 01:05:09.599 --> 01:05:13.800 a nine percent increase from twenty twenty one, so almost two hundred thousand 890 01:05:13.880 --> 01:05:17.880 jobs. So to put all of this in context, basically what's happened is 891 01:05:18.000 --> 01:05:21.320 is if you buy a beer in a bar, the it's going to cost 892 01:05:21.400 --> 01:05:24.840 more than if you buy a six pack at the store and go home and 893 01:05:24.920 --> 01:05:28.320 drink it, which, as we know, from twenty twenty one we were 894 01:05:28.360 --> 01:05:31.639 still recovering from the plandemic, and which also explains why we have a nine 895 01:05:31.679 --> 01:05:36.519 percent increase in jobs because from twenty twenty one, so really get to remember, 896 01:05:36.599 --> 01:05:41.840 you're operating off of a low base and so when things are bad, 897 01:05:43.119 --> 01:05:46.320 it's easy to improve. Well, despite that, as James already alluded to, 898 01:05:47.039 --> 01:05:53.039 beer is still in the decline is an overall beverage, but craft beer 899 01:05:53.599 --> 01:05:57.400 only went up one tenth of one percent, which from thirteen point one to 900 01:05:57.519 --> 01:06:01.400 thirteen point two, which is really just a flat growth. It's really not 901 01:06:01.639 --> 01:06:05.599 there. But what's interesting about that, James I dug into this. This 902 01:06:05.840 --> 01:06:12.840 is the first time since the Brewers Association has been reporting these numbers that craft 903 01:06:13.000 --> 01:06:16.639 beer has actually been flat. It has been growing. Craft beer has been 904 01:06:16.679 --> 01:06:20.320 growing year over year. This is I mean, yeah, technically it's up 905 01:06:20.360 --> 01:06:27.320 one tenth of one percent, but that's considered flat. Every year craft beer 906 01:06:27.440 --> 01:06:32.639 has increased in market share just a little bit, just a little so throughout 907 01:06:32.920 --> 01:06:36.559 the overall market declines. Yeah, throughout the year, there were five hundred 908 01:06:36.599 --> 01:06:43.039 forty nine new brewery openings and three hundred nineteen closings. But throughout the year, 909 01:06:43.079 --> 01:06:45.280 like I said, there was five hundred forty nine new brewery openings three 910 01:06:45.360 --> 01:06:48.760 hundred nineteen closings. But I do want to look at the top brewing companies. 911 01:06:48.760 --> 01:06:51.320 Obviously you can't get to all fifty, but I will do the top 912 01:06:51.400 --> 01:06:56.679 ten. This is a top ten craft brewing companies coming at number ten. 913 01:06:56.760 --> 01:07:01.039 Brooklyn Brewery out of Brooklyn, number nine, till Ray Beer Brands. What 914 01:07:01.239 --> 01:07:05.280 is under the hill Ray Beer Brands? I think that's the uh, what 915 01:07:05.519 --> 01:07:10.519 is it? The Kentucky Cold Snacks. That's a massive man, Yeah, 916 01:07:11.039 --> 01:07:15.239 yeah, Kentucky Cold Snacks number eight. That's yeah, I'm not sure actually, 917 01:07:15.559 --> 01:07:17.760 but maybe we will look that up. Number eight Ken Archie, which 918 01:07:18.119 --> 01:07:21.159 again talking about this Oscar blues and I'm drinking right now, can Archie. 919 01:07:23.280 --> 01:07:29.880 Number seven, Stone Brewing, number six, Artisanal Brewing Ventures, number five, 920 01:07:30.239 --> 01:07:34.039 Gambrinus Company. Again we're talking about the top ten brewing companies Crop brewing 921 01:07:34.079 --> 01:07:41.840 Companies. Number four, the Duvelle Morgatt USA, Number three Sierra Nevada, 922 01:07:42.239 --> 01:07:47.440 Number two Boston Beer Company. And the number one again, I don't know 923 01:07:47.480 --> 01:07:53.039 how many years in a row. DG, Yeah, DG Yengling and Sons 924 01:07:53.320 --> 01:07:56.639 Brewing. The top three didn't change, so top three didn't change. But 925 01:07:57.320 --> 01:08:00.599 while we're on it, let's look at just the top ten overall brewing companies. 926 01:08:01.679 --> 01:08:06.840 This is coming at number ten the Kieran Leon or Lion Karen Lyon. 927 01:08:06.920 --> 01:08:13.280 That's a new Belgium brewing. Number nine, Boston Beer, number eight, 928 01:08:13.440 --> 01:08:16.439 Fifth Co USA. I'm not sure what what's under fifth Co. I don't 929 01:08:16.439 --> 01:08:18.239 know, let's go, I don't know. I was still looking up the 930 01:08:19.319 --> 01:08:25.880 number seven, DG, Yengling and Sons. Number six diaggio am I saying 931 01:08:25.920 --> 01:08:29.720 that? Right? Yeah, go with it, go with confidence, all 932 01:08:29.800 --> 01:08:32.840 right? Number five passa Blue Ribbon. Number four Heineken again, this is 933 01:08:32.880 --> 01:08:40.520 the top overall brewing companies number let's see a number five passa Blue Ribbon, 934 01:08:40.600 --> 01:08:45.359 number four, Heineken, number three, Constellation, number two, Molson Corps. 935 01:08:45.560 --> 01:08:49.079 And sitting at number one, Ann HAIs your bush still in the number 936 01:08:49.079 --> 01:08:51.560 one seat? By the way, I looked up this till Ray brands. 937 01:08:53.680 --> 01:08:59.079 Apparently it's h Montuck, which is the Montucky, and then it's Sweetwater, 938 01:08:59.199 --> 01:09:01.840 Green Flash and Alpine. Okay, real quick, we got about a minute 939 01:09:01.880 --> 01:09:06.439 level look up Fifth Co Chief Co USA, Fifth Co, Fifth Co. 940 01:09:08.439 --> 01:09:12.039 Yeah, and then again this is again the Brewer Association releasing the annual craft 941 01:09:12.039 --> 01:09:15.640 Brewery Industry Production Report and the top fifty producing craft brewery companies for twenty twenty 942 01:09:15.680 --> 01:09:19.720 two. Dg Yingling continues to be at the number one spot. Chat would 943 01:09:19.720 --> 01:09:23.439 you find out? I'm trying, but it wants to know if I'm twenty 944 01:09:23.479 --> 01:09:28.000 one years older. It's apparently imported by Labatt USA. But the brands uh 945 01:09:28.279 --> 01:09:36.359 genesee Genesee, uh wow yeah, a magic hat pyramid okay, um yeah, 946 01:09:36.399 --> 01:09:40.760 and they do contract brewing for the breweries brands drink ten years ago. 947 01:09:42.079 --> 01:09:47.159 Yeah, yeah, I'll take brands I haven't seen on the shelf in twenty 948 01:09:47.279 --> 01:09:51.000 years for five. Apparently someone's drinking them because they're at the number eight spot 949 01:09:51.039 --> 01:09:56.279 on the top fifty companies. But then, all right, that's you have 950 01:09:56.279 --> 01:09:59.479 been your economic report according to the Brewer Association. Coming up in the last 951 01:09:59.520 --> 01:10:01.079 segment, let's talk about beer at the ballpark. This is what's on tap 952 01:10:01.199 --> 01:10:08.279 radio. Will be right back. Believe in something they say, we believe, 953 01:10:09.319 --> 01:10:15.239 We'll have another beer. This is what's on tap radio. Back to 954 01:10:15.479 --> 01:10:20.079 James and Chad. Tantric Brewing Company located in Alegant, Michigan, prop sponsors 955 01:10:20.199 --> 01:10:25.800 What's on Tap Radio and located right here in my backyard. Chad Pilbeam, 956 01:10:25.800 --> 01:10:28.560 the beer logic guy, go in there and ask for free What's on tap 957 01:10:28.640 --> 01:10:32.119 high five and check out the amazing beer's Tantric Brewing Tantric Brewing dot com Tantric 958 01:10:32.159 --> 01:10:46.439 Brewing dot Com. Last segment of What's on Tap Radio over the Week starts 959 01:10:46.520 --> 01:10:54.439 now. I hope you've been enjoying a ride. I haven't lightened up. 960 01:10:54.760 --> 01:10:57.319 Hell I know, I got an update, Chad, I got an updates. 961 01:10:57.520 --> 01:11:00.920 I could not think of the name of the mixer that I was drinking 962 01:11:00.920 --> 01:11:11.119 out of the Oscar Blues Chat It is the conundrum. It's the Conundrum pack. 963 01:11:11.640 --> 01:11:17.279 It's a cannundrum conundrum. Can you gotta put emphasis on the can James. 964 01:11:17.680 --> 01:11:20.640 James was in the middle of a conundrum himself, trying to figure out 965 01:11:20.720 --> 01:11:25.079 the name. What a conundrum, I fund myself. Yeah, it's got 966 01:11:25.119 --> 01:11:30.840 the Hazy Blues Ipa Oscar Lager, the Dale's Pale Ale, the Mama Little 967 01:11:31.319 --> 01:11:34.520 MoMA Little Yellow Pills, and then the mutant Ipa, which I'm drinking right 968 01:11:34.560 --> 01:11:39.560 now. But this is a canundrum Vrdy pack. Like I said, I'm 969 01:11:39.600 --> 01:11:42.760 a huge, huge fan of the Vridy packs. It's a trend that's happening 970 01:11:42.800 --> 01:11:45.279 in twenty twenty three, and I would like to see this trend continue. 971 01:11:45.439 --> 01:11:48.800 I'd like to see more breweries put out the mixers out there. But this 972 01:11:49.039 --> 01:11:51.800 segment, last semement, what was on top of Rader brought to you by 973 01:11:51.880 --> 01:11:56.000 Tantrick Brewing Company. I was just gonna say, if you swing by Tantrick 974 01:11:56.039 --> 01:11:59.880 Brewing Company and you pick up their Kinky series, Yeah, it's a series 975 01:12:00.199 --> 01:12:03.920 of six or eight different of their barrel aged beers, and yeah, you 976 01:12:03.960 --> 01:12:08.439 can take home a variety pack of that right there and get yourself some of 977 01:12:08.479 --> 01:12:10.960 that. Remember they're an Alligan, Michigan. I know what you're thinking. 978 01:12:11.039 --> 01:12:13.800 You're like, wait a minute, it's Allgan. Is kind of the beer 979 01:12:13.920 --> 01:12:19.680 Muta triangle because you're forty minutes from Holland, forty minutes from Grand Rapids, 980 01:12:19.720 --> 01:12:24.760 and forty minutes from Kalamazoo. And you're forty minutes from South Haven too. 981 01:12:24.760 --> 01:12:26.920 So if you want to go see Bill and give them what's on tap radio 982 01:12:27.000 --> 01:12:29.239 High five over at Harbor Light, can go do that too. But I 983 01:12:29.279 --> 01:12:32.479 want to thank Tantrick Burwing for bringing you this and stop in. Remember, 984 01:12:32.680 --> 01:12:35.640 go in there, tell them who sent you, and James will pay your 985 01:12:35.680 --> 01:12:43.520 tab. I will not pay your tab, all right. Before we get 986 01:12:43.520 --> 01:12:44.960 out of here. Before we get out of here, we gotta get a 987 01:12:45.039 --> 01:12:49.399 couple of stories. My favorite, one of my favorite subjects baseball. Baseball's 988 01:12:49.439 --> 01:12:54.920 back and new for this year. Baseball had some several changes this year, 989 01:12:54.920 --> 01:12:59.319 including a new pitch clock. I'm still trying to get adjusted to get over. 990 01:12:59.399 --> 01:13:01.960 It just means that they make the boring game less boring and it gets 991 01:13:02.000 --> 01:13:09.800 done a lot faster. Sounds like a true not a bay that's right, 992 01:13:10.479 --> 01:13:15.079 which you know. Adding a pitch clock drastically shortened game times. So nine 993 01:13:15.319 --> 01:13:20.159 inning games are down thirty one minutes. That's an average of three hours nine 994 01:13:20.199 --> 01:13:26.119 minutes from last year. That's also thirty one minutes fewer that you can drink 995 01:13:26.159 --> 01:13:29.520 beer. Yeah, two hours and thirty eight minutes this year. This is 996 01:13:29.560 --> 01:13:33.960 the fastest time since nineteen eighty four. But the problem is Chad most people 997 01:13:33.960 --> 01:13:39.760 seem to like to change is I don't like I'm the jury's not out with 998 01:13:39.880 --> 01:13:44.760 me on it. Okay, but there's one big problem happening. Shorter, 999 01:13:44.880 --> 01:13:48.319 faster games means less opportunity for fans to spend money at the ballpark on some 1000 01:13:48.399 --> 01:13:55.760 concessions, merchandise, and of course beer. So historically teams have stopped selling 1001 01:13:55.840 --> 01:14:00.319 alcohol after the seventh in inc but teams have already he pushed that back to 1002 01:14:00.920 --> 01:14:08.159 after the eighth inning now, and those teams are the Arizona Diamondbacks, Texas 1003 01:14:08.319 --> 01:14:11.960 Rangers, Minnesota Twins, the Milwaukee Brewers, and a handful of other teams 1004 01:14:12.079 --> 01:14:15.960 are also talking suits the Astros. The Houston Astros have announced that they are 1005 01:14:16.039 --> 01:14:24.720 also pushing alcoholic beverages back through the eighth inning, so selling by seat vendors 1006 01:14:24.760 --> 01:14:28.119 will continue to be stopped at the seventh inning at the Minime Park, the 1007 01:14:28.159 --> 01:14:30.960 Astros will keep about forty percent of the selling locations open throughout the end of 1008 01:14:31.000 --> 01:14:35.760 the game for purchase of both food and beverages, including alcohol. So I'm 1009 01:14:35.800 --> 01:14:43.319 gonna get The Astros continue to reserve the right to serve fans at its discretion, 1010 01:14:43.840 --> 01:14:46.720 and alcohol cut off will be four hours after first pitch or after the 1011 01:14:46.760 --> 01:14:51.399 billing management's discretion. So yeah, I'm just gonna say this. I'm gonna 1012 01:14:51.399 --> 01:14:55.119 get on my high horse and I'm going I'm gonna complain. Remember whenever they 1013 01:14:55.199 --> 01:15:00.800 started opening up sales on Sunday in Texas before noon, oh alcohol sales right 1014 01:15:00.840 --> 01:15:04.119 and crime rates did what nothing? And they stayed exactly the same. The 1015 01:15:04.279 --> 01:15:13.399 same people that we're commenting on that are commenting on this the road after the 1016 01:15:13.720 --> 01:15:16.840 game exactly. I am sitting here and I'm saying this, and I'm saying 1017 01:15:16.880 --> 01:15:21.560 this right now. When you change the law or the rule and it makes 1018 01:15:21.600 --> 01:15:26.039 things more dangerous, it just more dangerous. And I'm doing that with air 1019 01:15:26.119 --> 01:15:29.560 quotes. It means the rule didn't need to be there in the first place. 1020 01:15:29.640 --> 01:15:32.880 So you cannot tell me that, yeah, we're cutting off sales after 1021 01:15:32.960 --> 01:15:38.960 the seventh inning for the public safety, and now you're cutting off an inning 1022 01:15:39.079 --> 01:15:43.600 later and speeding up the exit for when these people are gonna lead. It 1023 01:15:43.720 --> 01:15:46.439 has never been about safety. I'm telling you right now. It's all about 1024 01:15:46.760 --> 01:15:50.800 it's bs and it's money. I'm sorry. Obviously those people don't know how 1025 01:15:50.960 --> 01:15:56.239 or don't realize how expensive alcohol is at a stadium. We talked about this. 1026 01:15:57.479 --> 01:16:00.039 I don't care what the numbers say. An average beer at the ballpark 1027 01:16:00.079 --> 01:16:04.680 at minute may it's about twelve dollars. You're telling me you're gonna down you 1028 01:16:04.760 --> 01:16:10.000 know, seven eight beers at twelve dollars a piece. I don't think so. 1029 01:16:11.199 --> 01:16:13.840 I know some people that go there. I mean there might be you 1030 01:16:13.880 --> 01:16:16.520 know people there. I'm sure there might be one or two. There's a 1031 01:16:16.600 --> 01:16:19.119 lot of oil and gas money. And I know some people that bring their 1032 01:16:19.159 --> 01:16:24.079 corporate card and and they do a beer and inning. I'm like, but 1033 01:16:24.239 --> 01:16:26.840 the lines, think about the lines, though the lines are always long, 1034 01:16:27.039 --> 01:16:30.680 Think about how many times you gotta go to the bathroom and the bathroom yeah, 1035 01:16:30.920 --> 01:16:33.239 geez, all right, I knew this was gonna happen. I called 1036 01:16:33.279 --> 01:16:35.920 it. I was like, well, the less time is less money for 1037 01:16:36.479 --> 01:16:41.840 merch and less money for food vendors. Well, now now we gotta make 1038 01:16:42.039 --> 01:16:45.319 make it more more dangerous. I'm doing the air quotes because I really don't 1039 01:16:45.319 --> 01:16:47.840 think it's going to change anything anyway. It's not all right, well, 1040 01:16:48.279 --> 01:16:50.680 all right, let's let's put a bow on the show here and wrap things 1041 01:16:50.800 --> 01:16:55.319 up with this story. This is my favorite beer story of the week right 1042 01:16:55.439 --> 01:16:58.399 here. Uh man, I tell you what you want to talk about, 1043 01:16:58.439 --> 01:17:01.359 likeness on cans, and I'll likeness into advertising. How about Wade Boggs, 1044 01:17:01.479 --> 01:17:08.399 legendary Hall of Fame baseball player. He's demanding justice for his likeness being used 1045 01:17:08.479 --> 01:17:12.199 and what happened the quotes? Well, Wade Boggs, he's the iconic World 1046 01:17:12.319 --> 01:17:16.560 Series winning third baseman in the Hall of Famer who spent eighteen years in the 1047 01:17:16.760 --> 01:17:23.399 majors. And according to him, he's staring at a can of paps blue 1048 01:17:23.479 --> 01:17:28.000 ribbon and looking at its mustache mascot cool blue, and he's like, that's 1049 01:17:28.159 --> 01:17:31.439 me, man, he noticed the likeness back in nineteen eighty three. And 1050 01:17:31.680 --> 01:17:35.960 now he's saying he's taking the legendary fight to the breweries. Like why is 1051 01:17:35.960 --> 01:17:39.119 he saying? Why is he saying him? Now? Can it out? 1052 01:17:39.159 --> 01:17:43.039 Now, well, he's on a legendary quest to uncover the truth. He's 1053 01:17:43.079 --> 01:17:45.119 been on this mission for a while, but now he's retired, and so 1054 01:17:45.159 --> 01:17:48.880 I guess he's got more time in. But he dropped a video expose a 1055 01:17:49.039 --> 01:17:54.520 demanding beer justice for baseball fans and beer drinkers across the country. As Wade 1056 01:17:54.520 --> 01:17:57.840 Boggs says in his video, the numbers don't lie. In nineteen eighty three, 1057 01:17:58.399 --> 01:18:02.680 Wade Boggs went eighteen for forty four against perhaps Blue Ribbons hometown of Milwaukee, 1058 01:18:02.760 --> 01:18:06.279 and the brand was founded in eighteen forty four. That's right, he 1059 01:18:06.319 --> 01:18:11.119 went eighteen for forty four. The brand was founding eighteen forty four. Coincidence, 1060 01:18:11.399 --> 01:18:15.640 I don't think so. Perhaps Blue Ribbon comes in twelve ounces. Boggs 1061 01:18:15.760 --> 01:18:18.720 is a twelve time All Star coincidence, I don't think so. No way. 1062 01:18:19.239 --> 01:18:24.880 Also, during his career in Boston, Wave Boggs had forty seven triples. 1063 01:18:25.600 --> 01:18:30.560 Perhaps Blue Ribbon four point seven percent alcohol coincidence, I don't think so. 1064 01:18:30.720 --> 01:18:33.079 In Wade Boggs wants the truth. He can handle the truth. He 1065 01:18:33.199 --> 01:18:36.960 wants it now, and he's fighting for fans everywhere who also want the truth 1066 01:18:38.119 --> 01:18:41.319 and their from their ice cold, refreshing Paps Blue Ribbon, which is why 1067 01:18:41.359 --> 01:18:45.000 he's demanding beer, justice and restitution from Paps right now. His list of 1068 01:18:45.079 --> 01:18:50.000 demands admit the truth that Wade Bogs is cool Blue. Two, give fans 1069 01:18:50.039 --> 01:18:55.239 a few pahaps Blue Ribbons on Wade Bogs. Three, name a brewery after 1070 01:18:55.359 --> 01:18:59.039 Wade Boggs. Four, put Wade Bogs on bottles of paps Blue Ribbon. 1071 01:18:59.279 --> 01:19:03.439 Five, published Wade bogs favorite chicken recipe, and finally, make Wade Boggs 1072 01:19:03.479 --> 01:19:08.560 the official spokesperson for Perhaps Blue Ribbon. He says, Perhaps Blue Ribbon ows 1073 01:19:08.600 --> 01:19:13.000 me and fans across the nation they they're deserving of the truth. Boggs is 1074 01:19:13.119 --> 01:19:18.199 blue, says Wade Boggs. And I'm after justice and nothing tastes better than 1075 01:19:18.399 --> 01:19:25.760 justice than a nice cold PBR. You know what, I will be more 1076 01:19:25.800 --> 01:19:30.399 than happy to support Wade Bogs on a pass Flue Ribbon beer can. He's 1077 01:19:30.439 --> 01:19:32.920 already on it is He's cool Blue. That's the thing. But you gotta 1078 01:19:32.920 --> 01:19:38.640 admit it, and you gotta publish his favorite chicken recipe. I love it, 1079 01:19:38.720 --> 01:19:41.039 And you gotta buy some beer for the fans and then make him the 1080 01:19:41.079 --> 01:19:45.039 official spokesperson Yeah, it's on his time. I love this. I liked 1081 01:19:45.079 --> 01:19:48.239 Wade Boggs a long time, but I sock such a good story. I 1082 01:19:48.399 --> 01:19:53.039 like anything on a nice baseball story. That's my friend. Is this episode 1083 01:19:53.039 --> 01:19:56.720 of What's on Tap Radio? We hope you enjoyed it and we would helpe 1084 01:19:56.720 --> 01:19:59.520 you go out and support our wonderful sponsors who help us stay on the radio 1085 01:19:59.560 --> 01:20:02.239 each ever weekend. Those sponsors being Tangent Brewing, Superior Pest Control, Biological 1086 01:20:02.239 --> 01:20:05.000 Conference and Events Reading, all of to nake An Insurance Group, The Backyard 1087 01:20:05.000 --> 01:20:09.560 Grill, and of course sponsoring the podcast which will be available shortly the Cass 1088 01:20:09.640 --> 01:20:13.039 Brandy So for mister Bill Watch Chap Billbeam, Hi Am Beer Group. James 1089 01:20:13.039 --> 01:20:15.439 Simpson saying, hey, thank you, thank you, thank you for checking 1090 01:20:15.439 --> 01:20:17.640 out What's on Tap Radio. Share it with a friend when the podcast comes 1091 01:20:17.680 --> 01:20:20.840 out, and let's grow the community and we hope to see you joining us 1092 01:20:20.920 --> 01:20:25.520 for another Action Pack radio show next week. Have a good week for cheers,