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good radio. Okay. To me, a craft brewer is much more of
a mindset. We just opened two cans, spread the gospel of good beer.
Tons and tons of stuff going on in the beer world. I love
craft beer. I love different people's beer. It's a first favorite. Cheers
two old US beer geeks and those new to the craft. What's on Tap
High five? This is What's on Tap Radio beer and the culture that flows
with it. Here's beer guru James Simpson and your Logic's Chad Pilbeam. There
we go. Now we're now we're cooking. I think you need to lighten
up, buddy, lighten up. Welcome to the show. My favorite time
of the week starts right now. Where I get to hang out with you,
Chap Pilbeam and all of our wonderful listeners. Welcome to What's on Tap
Radio. Glad to have you. I checked my calendar, I didn't have
anything else going on, thought I would do this. What are you kidding?
James? Every time, every time when you sign off at the end
of the show, you're like, we'll see you back on the airwaves next
week. You can fit us into your schedule there, mister Pilbeam. But
we got a lot, a lot to get to this week. But before
we get underway, Before we get underway, before we talk about all the
stories in the world of beer, because there's a lot of them. Is
there anything that's going on, There's a there's a couple of stories out there,
some light stories, but they're gonna we're gonna be getting too those,
but not before we think. Our partners in crime are wonderful sponsors. These
people will make it possible allow us to get on the radio each and every
week. And that being Tantric Brewing, Superior Press Control, Biologic Conference Events,
Rinalda Tanakan Insurance Group, v Backyard Grill, and of course sponsoring our
podcast, Cass Brandy and cass Brandy dot com. Welcome to the show.
I ambre grew James Simpson as I just mentioned, joined by the mister Biologicckham
self, mister Chad Hillbeam. Where well, rules are rules, and we
can't crack beers until the mics are hot, and well we're about two minutes
in. It's time to crack a beer in this segment being brought to you
by the Backyard Grill, which is getting a lot of national publicity. Yeah
they are. They're showing up on the old social with their videos out there
for America's greatest restaurants. You gotta check them out, follow them at the
Backyard Grill. And this, uh, the Backyard Grill there in Cyprus,
Jersey Village, Houston, wherever you want to call it, it's out there.
It's it's like right off a highway to ninety corner weston Jones and very
nice videos done showing in the highlights of this restaurant, this establishment that's been
around promoting great beer, great food for more than two decades. I have
a listener, or we had a listener, and that send us the link.
And I think I want to say they were in Keyakuck. I don't
remember Grand Rapids. I'm not sure where, but they send us a link
of that video, like, Hey, isn't this a restaurant you guys always
talk about. Yeah, it's They're the proud sponsors of this segment right here,
brought to the table where James brings a beer. I bring a beer.
We're gonna crack it open. We don't think the byg the Backyard Grille
on the northwest side of Houston for bringing this segment, James, you want
to go first, or you want to give me the you want to give
me the keys of this bus. You know what, Let's go ahead and
give you the keys of the bus. And I'm gonna go ahead and read
up a little bit about the beer that I brought to table because this is
a first timer. We got a first timer to the brought to the table
for the beer I brought. All right, well, this beer needs no
introduction whatsoever, ladies and gentlemen brought to the table. I brought the world's
best selling beer, bud Light. No, I'm just kidding. UM,
I have in my hands here Brasis Valley Brewing Company, Hazy does it.
I made a trip to Texas just recently and our buddy Josh Bass there's our
first name drop of the show. And I went out and saw him and
he said, yeah, you gotta take some of this back and share with
your your beer drinking friends back in Michigan. So wait, are you actually
gonna share it with anybody beer drinking friends in Michigan? I got Bill from
Harbor Light here, what yeah, I know? Well he hey, listen,
I went to Texas and all of a sudden, he's like, hey,
where was my invite? And I was like, well sorry. He's
like, well, when you get back here, my liver's ready. So
we're checked out on this piece of equipment. This is a juicy, pillowy,
fluffy, delicious soft palate IPA with lots of citrus notes and beautiful poor
there. It's got the all the all the hazy and juicy. Oh yeah,
yep, this is BVB out there Brenham, Texas, Highway two ninety.
Further, if you're like, wait, isn't the back air girl of
Highway two ninety? Yes, and then wait a minute. If Valley they
knew that, I'm impressed. Yeah, but Prassle's Valley Brewer. They're off
Highway two ninety two. They're only about forty five more minutes though, actually
know about an hour from there. But anyway, here we go on.
Huh six and a half percent. Whoa, there's a lot of bitterness in
that, a lot of bitterness. Wow. Um I like it because when
Hazy IPA's tastes like ipa, you know you're not just getting a mouthful of
grapefruit juice. Um, I like it. So that's when we kick things
off with a six and a half percent Hazy does it from Brad's Valley Brewing
Company. Thank every buddy Josh Bass for hooking us up with this beer.
A man, bill aproved, Bill approves, it's bill approved, Bill approved,
all right. Um. So before there was hazy IPAs, there was
a little known IPA style that you know, it had its life, but
then it just the popularity just went away. But I still love that style
of IPA. And when I was gifted this from a friend of mine,
I was very excited. Do you know, want to do you want to
take a guess what kind of ipa? Mister Pilbeam, is this the uh,
let's see here? Is it the white ipa that was so popular for
five minutes not the white IPA, but oh no black I PA. Yes,
the Black I PA from five one two Brewing out of Austin, Texas.
My good friend mister Ryan Robertson, Oh, drop name dropper, Ryan
Robertson cracked this open. A Black India Palel coming to you at seven point
five percent. I'll call it by volume. Was stepping over me? Now?
Yeah, okay, all right, Black IPA American Black India Palel five
one two Brewing Company. I'm drinking out of my water glass. My what's
on tap? Radio cast branding glass? Nice about the glass I have,
pillowy head. Oh I got hints of coffee, chicory mhm. Take a
sip of this, yeah, look at you go? Yeah huh um,
tetanic bitterness. Oh wow, that's really good, robust. This is for
somebody who loves hops. It's a hybrid style of dark beer. I'm a
fan, also known as a Cascadian dark ale. And so that's brought to
the table, brought to you by the Backyard Grill. And I brought the
hazy does it New England style hazy IPA whatever you want to call it,
from Bradsle's Valley Brewing Company. Brenham, Texas, drinking it out of the
old fashioned Saint Arnold bryn Company tour days. Uh sample glass? Remember we
used to give you on the tours there for you bring the six pack carriers
back and they give you one of these little glasses. Oh yeah, that's
what we're drinking out of right here. And um we got that going.
And James, what did you have? I had the Black India pale Ale
from five one two Brewing coming out of Austin, Texas. And we'll talk
a little bit about this beer and that Chad's beer coming up next segment before
we do the official What's on Tap Radio fund Factor the week. But on
tap this week, we have got to get into this butt life controversy.
It is not going away. We're gonna get down to it. This is
what's on Tap Radio. Hang with to us. We'll be right back.
This is what's on Tap radio. Hey, you know, it doesn't matter
what kind of beer you drink. Do you like it ice cold, do
you like it served cellar temperature? Do you like it served in a fancy
glass or just drinking it from a long neck model. It doesn't matter because
everybody who drinks beer loves great food and you're gonna find both at the Backyard
Grill, located on the northwest side of Houston, Texas, at the corner
of Weston Jones Road and proud sponsors What's on Tap Radio HiT's Chad Pilbing,
the beerlogic guy here telling you to get out there and support those who support
us. And when you go in there, hey, like I said,
it doesn't matter what kind of beer you like. They've got it ice cold
beer right here. Or check out their cellared beer menu. Oh yeah,
ask for the special stuff. They got a secret stash forty eight taps everything
you want in a hundred different food items at the Backyard Grill. Check out
their beerbed, sign up for their newsletter and find out more at the Backyard
Grill dot com. That's the Backyard Grill dot com. And I mentioned how
excited I am to get a chance to hang out with you guys. Thanks
for tuning us in, tuning into us. Excuse me, yeah, tuning
us in, tuning into us, checking us out, whatever, whatever,
turn up the volume, calling your friends and fighting them over to listen.
Thanks a lot, appreciate it. But um, I have some concerns.
I have some concerns. Oh great, I do. Hearing of grievances brought
to you by James Simpson. I got a feeling at Chad has been kidnapped
and replaced by a robot. I'll tell you why. I think that's because
in the first segment, which is brought to you by the Backyard Grill I
Pilby, can you remind us what you brought to the table? Yeah,
Bresi's Valley Brewing Company. Hazy does it? Okay? See that that's fine.
This time here's the concern. Can you remind us what vessel you're drinking
out of? Uh? Yeah, the Saint Arnold Brewing Company Tour Days.
This back in the tour days. Yeah, Chad has definitely been kidnapped and
replaced by a robot because he is not drinking out of Samuel adams Boston Logger
Glass. I know. I'm onto your roots. See AI is taken over
and Chad is probably in the back of a van somewhere with his hands tigling,
and they're like they'll never know, but the glass gave it away.
Oh now, let's see. I feel like I'm all Scooby dooish. All
right, let's whoose behind this put the face old man, barbs, what
it got away? All I want to do was be on What's on Tap
Radio? And no one would ever call me back or answer my emails.
Would have got away with it if it wasn't for those nasty hosts of What's
on Tap Radio. Oh Chad, Yeah, I don't know. I don't
know what happened if your glass broke. I'm just kind of concerned. I've
got I Honestly, I think I have six or eight of those glasses around
the house. And whenever I found out, I was gonna have a stunt
beer liver, and I was like, you know what, we may crack
open a few more beers because we took a couple of weeks off. So
I don't know if you know this, but the statue of limitations never runs
out on catching up on beers. And no, trust me, I took
a law classes. Just stay with me here, and you know this official,
this is not official fun fact, but if you skip a week of
doing What's on Tap Radio, it's it's not only acceptable but expected that the
beers that you would have drank that week you drink on the next episode.
And since there's two of us and we're drinking responsibly. We may have to
open more cans of beer. Okay, well that means any more glasses,
so I don't I want to use the small glasses. So I guess it's
confirmed that Chat has not been kidnapped and he has not been replaced by AI
Robot. But I still had concerns when he didn't have the same loans Boston
latter glass. But uh, let me give a little shout out to Ryan
Robertson's No, he works over at five one two. Now he's my neighbor,
and he works at five one two, but still lives here in the
west side of town and part of Houston, so he does a commute.
But he brought me back some beer fresh off the canning line over at five
one two. And this is their spring seasonal, the Black India Pale Ale,
and it is I mean, I'm just one of those like loyal fans
to Black i Pas even though they they just not as popular as the Hazy
IPAs and so they are still love anymore. But I am a big fan.
I mean it's just look at that black with color notes a coffee in
there. Oh, just everything I wanted at Black Indiae also white. Chad
mentioned the Cascadian cascading Nail, cascading dark hail. Yeah. Basically what it
is a German style schwartz beer, except it's an ale because it's not a
lager and an ipa. So really it's an ipa blended with a schwartz beer,
so it's got all those roasted coffee notes. Or even go like an
English porter and not a brown porter. But you know a dark, roasty
porter and an American ipa. Just blend those two styles together and you've got
roasty, dry coffee, delicious hot bitterness notes. And uh, that's over
here. I have not grapefruit juice. I have a very hoppy, hazy,
delicious hazy ipa from Brazsls Valley Brewing Company, Brenham, Texas. What's
the name of hazy does it? Hazy? Does it? That's right?
Good. I like the six packs holders that Brass Valley uses. They're very
sleek. They're different than the other um six pack holders that other breweries are
using. I don't know if you yeah, I'll have to post a picture
on social but they're very well. They're very thin. They have like a
little round thing that goes around the lip of it, and then it has
like a little almost like a little hook. Oh yeah, yeah, yeah,
yeah. Those are definitely single use, yeah, because when you pop
one out of there, you're not putting one back in. Yeah. They're
very cool looking though, Yeah, but they're more environmentally friendly. Will they
save the sea turtles? They will save the sea turtles, that's right,
and Metallica will make a beer with Budweiser and they'll sing a song about it
in Canada. Nice. Oh, you gotta listen to a lot of What's
on Tap Radio to get that one, but here, well, we'll fill
you in later, don't worry. Speaking of filling you in, how about
we learn now the official What's on Tap Radio fun Factor the Week, brought
to you by Who's ever checked Clear? This week? I am always always
down to learn, all right. I'm glad you're down to learn, so
all right, James. I was blown away by this because I was doing
some research on another subject and I end up doing a little research into Sylvester
Stallone and I thought maybe it'd be a fun to do a fun fact on
Sylvester Stallone to fund Rocky Rocky Rocky Bellbow. But he was in a.
He was in one or two other movies as well. Other movies. Yeah,
I know, I know, I know, I know. But in
the movie Rocky, I didn't know this, but he did drank a beer
in the movie Rocky, it was a can of Schmidt. In the movie
Cobra, he drank a course, which, by the way, in the
movie Cobra he was with, if I remember correctly, I'm trying to remember
who was the hot who was the model, the supermodel that he was with.
I can't remember who it was. But he also did uhum. I
thought maybe we could get a cool story about how maybe Sylvester Sloane got hammered
and like, Nope, couldn't find that. Couldn't find that. Nope.
But he did have to get Sharon Stone drunk in the Specialist in order to
do the smoking hot love making in the shower scene. Yeah, Nelson,
No, oh was it? Yes? It was Bridget Nelson in Cobra.
Yes, and he drank a course in Cobra. But yeah, and he
had to get Sharon Stone drunk in the Specialist in order to film that scene
because she didn't want to do it. A lot of people have said that
if Rocky was a beer, he'd be a rolling Rock because rolling Rock out
of Pennsylvania. Of course he fought out of Philadelphia, and of course his
name's Rocky, so you know, you gotta kind of go with the whole
thing. But then I discovered this that in season three, episode twenty of
The Muppets, are you ready for This? Solvester Stallone shows up like an
old fashioned bar keep with the with the garters on his sleeves and everything,
and he's got a beer mug and he's singing a bird in a gilded cage
on The Muppet Show with the bunch of the Muppets of the Muppet Band,
and they've got beer glasses they're slinging them around on The Muppet Show. And
I thought to myself, there's no way that the Muppets allowed beer on the
show for kids. Well, James, your official What's on Tap Radio fun
fact of the week is you know they did not allow beer on the Muppet
Show. I'm sorry to say they allowed beer, whiskey, wine spirits,
tequila shots over one hundred and thirty times on the Muppet Show. Now,
if you're thinking this is a little shocking for a child's program, I'll let
you know this. The second pilot episode of the Muppet Show was titled The
Muppet Show Sex and Violence. At least in nineteen seventy five. No,
I am not making this up. The Muppet Show the pilot episode number two
was called The Muppet Show Sex and Violence. And of course The Muppet Show
has taken some criticism over the years for all of its gratuitous use of alcohol,
including Jim Henson going on The Tonight Show in nineteen sixty five performing a
drunken episode of Flip Wilson Show. In a drunken muppet named Marcus Welby joined
Flip Wilson and Dom Deloise at a bar. Let's see Miss Piggy. She
decided to toast with a glass of wine, and she toasted a doctor at
a veterinarian's hospital in a sketch in episode two oh four, and following the
exchange, Piggy says, doctor Bob, are you ready for your next bear?
And the doc says, why Nurse Peggy, I couldn't have a beer
now I'm about to operate, and then Fozzy sings, you can tell a
man who boozes by the company he chooses, and the references go on and
on and on. So your official What's on Tappa Radio Fun fact of the
week is Rocky Balboa aka Sylvester Sloane has made several appearances drinking beer in his
movies, including on The Muppet Show, where they had over one hundred and
thirty different references to drinking alcohol over the years. And that's your official What's
on tap Radio fun fact of the week versus alf And then it's them Uppets.
Wow, where will we go next? All right? So, and
coming up next segments, we're gonna get into it. We're gonna get a
we're gonna go light on the story here. This is what's on tap Radio.
Hang with us. We'll give our take on the controversy behind by light.
We'll be right back. The only thing we threw back on Thursday is
a pint of beer or two or three. This is what's on tap Radio.
Back to James and Chadh, Bye oh bye. I'd like to thank
you a wonderful listeners that took the time to go to What's on Tap Radio
at gmail dot com or go to our social media at What's on Taprio,
Facebook, Twitter, and Instagram and drops some stories in our dms, including
the story that we're about to get into. Oh boy, where to start?
Let me start by taking another sip of this blacking NEI a palelt from
five one two. I was gonna say, where do you start with a
story that you know where? I know where we'll start. Okay. This
is a story that came out several weeks ago and James and I were in
a production meeting and I said, oh, did you hear this story?
Look at this? And it was just this the announcement that there was a
new face on the can of bud light and there was a new social media
partnership or something. And I said, Ah, this is just another one.
This will blow over. This is not a big deal. I mean,
this is It is one of those things where people are gonna be upset
for a minute and then you know, the twenty four hour news cycle right
right like this, and somebody will will clutch their pearls and hold on and
start screaming for an other five more minutes. But then even they will go
back to their normal selves. Oh no, this is a story that has
transcended trans. Oh it's a trans Let's see what you did there with the
old trans all right? Anyway, Um, now it has it is crossed
over. Okay, never went all right, all right, it's coming out
of no wait, all right, enough of the puns. Um it is
it is really touched on, all right. I can't even say that now.
Okay, Look every part of the news cycle. I don't care what
it is, whether it's entertainment, whether it is social media, social issues,
social studies. Government's even gotten involved with it. Uh, the economy
is affected by it. But James, there's a new face on a can
of bud Light and well, yeah, bud lights promotion. If you've been
eleven on a rock and hadn't heard this story, they yep, bud Light
has did a promotion with a transactivist named Dylan mulvaney and they even made a
custom can with her face on it. So apparently he is now a chief
for three hundred and sixty five days. And to celebrate the three hundred and
sixty five days, bud Light has made a custom can with Mulvaney's face on
it. And this has started a firestorm. The videos and the stories that
are coming out of this is taking over. And Chad, we were wrong.
This was not a twenty four hour news cycle because I think the first
video I ever saw was the result of this, the flood of videos that
were coming out on social media of people just trashing cases of bud Light Kid
Rock. Kid Rock, he took these videos and just flew it even further
by blowing away several cases a lights with a rifle and I'm gonna roll this
clip and uh yeah, basically he says, uh quote, Grandpa's feeling a
little frisky today. Grandpa's feeling a little frisky today. Let me say something
tall you and be as clear and concise as possible. Bud Light Anheiser Bush
have a terrific day. So this video popped up. This was kind of
one of the first videos I saw. The backlash of these videos. They're
very upset, They're very upset by by lfe's decision of doing this promotional can,
putting the transactivists on the can and uh yeah, um it's not going
away, it's not. The reactions are pretty interesting because I think when you
see somebody like like Kid Rock doing what he does, like you said,
people love it, right Oh there are like I told had this in our
production, meaning that people just love watching videos of stuff being blown up.
Right now, when you add when you add bud lights to to the next
and to that demo that bled bud light or whatever it is. And now
they're they're upset. They're like, hell, yeah, it is. It
is igniting it. I think this story is bringing out and this is this
is an editorial here, so this is my opinion. It's bringing out the
worst in both sides of the argument. Because there was a time whenever if
you didn't like something, you just didn't support it. And now we have
social media and we have we have our we have these influencers who's like,
all right, you want to influence the beer industry by putting this uh transdude
on the can. Okay, you know what, I'm going to influence the
my my audience here by getting out, you know, a machine gun and
start blowing up cans of beer. And and then of course, one guy
I think it's safe we can talk about this. There's one guy who is,
uh, can we talk about the guy who was arrested or we gotta
save on that story. We'll get into it. The guy, yeah,
we'll get into that. But I mean he was all you know, he
was influenced by kid rock. He's like, yeah, I'm gonna go smash
from Kids too. And it's like everybody's just like what is going on.
A lot of people are triggered by this, and a lot of people,
you know, obviously on the on the conservative side, are coming out and
boycotting. But kid Rock is not the only one we have, Travis Tritt,
John Rich say they're boycotting. Travis said, and I quote, I'll
be deleting all Anaheiser Busch products from our tour hospitality writer. I know many
other artists who are doing the same, he said. Others may not be
willing to admit publicly, but he has uh confirmed that you know they've said
something, you know, hey, boycotting it. They just try saying it
publicly. But John Rich, like I just said, mentioned that he's asking
his followers which beer they should replace by Light with at his Nashville bar.
He pays a bar Nashville called the Redneck Revera and as a lot of us,
which is interesting, a lot of his followers had suggestions, but many
of them actually are owned by anhyder Bush. Because listeners came in with Corona
Pacifico, Silhartois Becks Lebat Blue, among other craft brews. Like Golden Road,
Goose Island and Elysian. It's it's yeah, there are people are posting
now. They're like, hey, don't just take out don't take your bud
light out of the fridge, get rid of all Anheuser Busch products. That's
right. In fact, if your fridge ever had a bud light in it
lighted on fire, I mean, just get rid of it. It's cursed.
I know I made that part up, but they are they're listing all
the brands or like, these are the brands you want it you want to
boycott, and I listen. I'm a big fan of If you don't support
something, just don't support it, stop spending your money on it. That's
right. And if you want to encourage others to do that, that's fine.
But man, some people are going nuts. Did you see the video
of Dan Crnshaw? What are you? Posted on Twitter? So Dan Crenshaw
is a representative for Texas Second District and he went on TikTok and he was
like, uh yeah, let me go pull out all the bud lights I
have in my fridge. And so he walks over to his fridge. He
has a little outdoor kitchen area and he has a little mini fridge, and
so he opens a mini fridge and he starts scrolling through all the beers and
he was like, yeah, just what I thought. No bud light is
in my fridge. But yet he's you know, pushing the beers around.
He's got like um Crawford back in there. He's got so, he's got
he's got the yeah. So the car Yeah, for those who don't know,
Carback Brewing Company makes those beers, and Carback is also owned by annheuser
Busch. But then on the flip side of this, there there were politicians.
I said that this thing has gone into the political game because you have
politicians who are so pro trans and are pushing that agenda. There's there's a
photo of several politicians with a bud light in their hand and they're just standing
there for a photo op and there's no beer gone in the bottle and it
looks totally natural. Oh yeah, sarcasm implied. It's like, all right,
hey, you hold a beer. Make sure you get the labels.
Make sure labels out so we can see everything. Okay, all right,
now remember smile because we're all supporting this, alright, alright, ready,
okay, yep, great that. Oh, step back, the lighting is
better there, Okay, perfect. I mean it's such a staged photo because
everybody wants to just leverage this and nobody wants Oh my gosh, it's it's
it's funny. But now you know what this whin cracks me up too.
The the financial analysts they're sitting there and like, Okay, what's the what's
the cost of alienating your public and your your frat boy image? And I
think we're gonna have to talk more about that later. We're gonna get into
why they're going this this route. But listen to the next segments. This
is insane. The value fell right away boom, like five million dollars and
when it finally leveled out, it was like a three million dollars valuation loss.
Now somebody's gonna be held accountable for that, and we will talk about
that because I mean, James I did say we could probably do the entire
show on this story. Yeah, but we're not going to not going to
because there's other stories to get too. But we'll spend a lot of time
on this. But one more video that popped up on TikTok before we take
a break. But again, we're talking about this bud light controversy. Somebody
gave Brantley Gilbert. I'm not sure if you know who he is. He's
like a rock country artist. He's on stage and somewhere in Alabama, and
some way threw a bud light at him, you know some you know,
people toss beers to the artist. You're like, oh, yeah, So
he grabbed the beer and he looked at it having to be a bud light
and he quotes f that and it hurled it on the floor and then explode,
and of course everyone you know, cheered, and then somebody threw another
beer out him, happy to be a Miller light. And then he was
like, now we're talking, but I don't think Brantley Gilbert drinks. And
so he ended up giving it to his drummer who and then his drummer took
it and then proceeded to shotgun it, which you know, of course got
the crowd, you know, cheering. But yeah, a lot of artists
are coming out saying that they're boycotting but light no by light at their shows,
and uh, we'll see what happens with this, but we're still going
to talk about this and coming up next segment, we're gonna discuss why they're
deciding to go this, uh this direction. So this is what's on tap
radio. We'll be right back here. It what's on tap radio. We
know two types of people. Those you drink with and those that make you
drink. Oh, your parents are coming for the weekend. Either way,
we're drinking in the club. Why you drink something and it tastes just like
Jerico. I know it's not the official what's on tap Radio fun Factor week
but here's a fun fact. My daughter's named after the song. And yet
that problem in that I'm chad. It is not let it's a it's a
lot of carbonation. That's Oh, it's not that mud. Welcome back,
by the way, if you're just tuning in. But we were talking about
this story. It's really not much to get to. But uh, I
can't, I can't uh now, this bud Light story that's just costs a
lot of people that are just not happy about the decision they made by putting
a transactivist on a can. The other side is really they're they're equal.
I'd say they're equally as vocal. Well sorry, yeah, they're equally as
vocal. But they're not being heard. It's it really is like, no,
we support this. We Meanwhile, everybody else's that's great, but we
don't know that whenever they put this news out that they went bud Light went
radio is silent on social media. Yeah, but there were some competitors that
did not. In fact, they didn't who In fact, I don't know,
James, Do you want me to mention the uh our buddy over there
in Pottsville? Yes, yes, Yingling, for sure, Yingling. And
the timing is everything. Timing is everything. They did Yngling the America's oldest
brewery. They're they're they're sitting back there and their uh chairs, like,
what are we gonna do to try and uh get people's attention? And all
of a sudden they look out the news cycle and they say, wait a
minute, bud Light's doing something crap. We'll never crack this. And then
all of a sudden they went, no, I got an idea. They
threw a little brick at bud Light as this thing was sinking like a brick
um. Yeah, and perfect passive aggression fashion. Yeah. Yngling took to
the old Twitter account and pounced back on there, and shortly after ab released
their official state. In the wake of the Dyla mulvaney fallout, yang Ling
fired off its first tweeted in the week with just a simple message, Jingling
the oldest brewery in America, independently owned and family operated since eighteen twenty nine,
because we make good beer. Now, the conspiracy theories out there,
you know, in the beer they they you know this here, They're like,
this has got to be the first of many shots fired. It has
to be a beer war going on, because the folks at Yangling and Miller
are throwing all kinds of parades right now. You know. They are just
sitting there and they're like, yeah, we're we're family owned and family independently
owned and family operated because we make good beer. And I just like,
you see the tweet that had had like American flags in the background. Yeah
yeah, uh huh. So uh let's get into the reasoning, um,
why they're they're going out this angle. Now. What's her name, Alissa
Heiner Seed. She's a vice president of bud Light, and I think she's
been on the job for about six months. And she goes on this podcast
and starts talking about the new marketing that bud Light's rolling out, so let's
roll this clip. That's a clip, I think the clip clip one.
See, Oh I'm a businesswoman. I had a really clear job to do
when I took over a bud Light, and it was this brand is in
decline. It's been in decline for a really long time, and if we
do not attract young drinkers to come and drink this brand, there will be
no future for bud Light. So I had this super clear banding. It's
like, we need to evolve and elevate this incredibly iconic brand. And my
what I brought to that was a belief in Okay, what does what does
evolve and elevate mean? It means inclusivity, It means shifting the tone.
It means having a campaign that's truly inclusive and feels lighter and brighter and different
and appeals to women and to men. And representation is it sort of the
heart of evolution. You've got to see people who reflect you in the work.
And we had this hangover. I mean, bud Light had been kind
of a brand of fratty, kind of out of touch humor, and it
was really important that we had another approach. And that's Alyssa heinerche the vice
president of bud Light, who had the responsibility for marketing the number one selling
beer in the world, and she said, we had to do something about
this brand in decline. And of course people who were opposed to this partnership
with Dylan mulvaney were quick to say and she was trying to help the brand
in decline by I don't know, sinking it at a much faster rate.
It was like, okay, you're drowning. Hold on to this anchor.
It was unbelievable that, I mean, the pot shots she took. And
then also I noticed them on that clip. This was something we didn't discuss
and it's not in our notes here, but she said, we need a
lighter, brighter you know, didn't didn't Boston Beer Company just come out with
a new brighter uh Sam Adams Boston Logger. Remember it was like a brighter
and night. That's how you remember they did the Boston It's like you take
the parking spot. No, you take the parking spot. You know,
it was all nice and it was all brighter, it was all happier.
This is there. This is bud Light's move. And so she in her
marketing background, decided to say, you know what sales data is on the
decline, Well, let's go ahead and do this partnership. And in the
process of doing so well, the market research numbers came out and for the
week ending April eighth, packages of bud Light showed accelerating sales and share declines.
And Molson people are boycotting at people are upset, yep, and and
just to prove that they're not just stopping up, I'm not drinking beer anymore
now. Actually, Molson Coors with cors Light and Miller Light, yeah,
they had notable increases in sales and revenue. In fact, I've had several
conversations with bars, restaurants, and grocery stores and bud Light is not moving
the way at like like there are some people there. I've heard several weddings
where they had bud Light out there in a cooler next to IPAs and people
who don't even drink IPAs or like, yeah, I'm not drinking the bud
Light. But did you hear what she said? Though? She said that
they're going after the young, you know, the gen Z's. But I
don't know if she's noticed this. But gen zs aren't buying it right,
gen zs are drinking hard, sweeter alcohols wine in a beer. We talked
about this many times on the show. They are not drinking by Light.
And so she's going after, you know, this demo when she really needs
to be going after the demo that drinks their beer, getting them re energized
on drinking their beer. But you don't go alienating the very demo that drinks
your beer by trying to line up with people that don't drink your product.
It doesn't line up with people that do drink your product. That just never
works out. It does doesn't worker. Sorry, sorry to turn this into
a marketing lesson here for everybody. And of course everybody's gonna say, well,
hindsight's twenty twenty. But here's the reality. All Light beer was in
decline, all of it. So to say, well, bud Light's not
going to be a brand if it keeps declining like this, well, your
competition was also in decline. Okay, people were drinking less of this mass
produced beer. They were, But anyway, for the weekending April eighth,
bud Light posted declines of off premise. That's off premise, that's people who
go into grocery stores and buy it. Bud Light down seven percent in volume
and ten point seven percent almost eleven percent in dollars. That is a huge
decline. I mean that is just wow. That is um but it is
painful. I'm saying that, like, don't try to give a message to
your demo. No, your your message to the demo is to get them
to buy your beer, not alienate them. And that's when when politics gets
involved or controversial topics get involved. Beer needs to do what beer does,
stick to making a good product and people will buy it. Yes, is
it that that fraternity dilly dilly, but that campaign weren't so rather than trying
to okay, well maybe let's go with you more exclusivity, No, you
need to go after your target demo. And I like this quote. I
forget his name, but he said that this angle they're going at, it's
like selling gangster rap to Christians or pour into Mormons. Yeah, you know,
like just stick to selling to your demo. Yeah. Ab CEO Brennan
Whitworth wrote on behalf of the company, we never intended to be part of
a discussion that divides people. Um, then don't pick topics that divide people.
I'm sure Core's Light isn't going to come out with a new can featuring
a prescription for the new abortion pill. I'm sorry, they're just not gonna
do that. Or you know, Miller Light's gonna come out with one featuring
the Bible on it. I mean, people are not going to do that.
They avoid the topics that divide. And of course there's more to get
to the story coming up next hour, but also coming up next hour,
we're gonna get to hold my beer and watch this, and uh, we're
gonna talk about selling beer at the baseball games. We've got stories on that.
It's what's on tap. To hang with this, We've got plenty more
to get to next hour. We'll be right back. And the teacher said,
no, Bobby, there's no such time as berre o'clock. Fire that
teacher. This is what's on tap radio. If you're here in West Michigan
and you have insurance needs, why not support somebody who supports us? Ring
all the ten Hacken Insurance. Reach out to our buddy John Clunder that's Ring
All the ten Hacken Insurance RTI Grand Rapids dot Com. Can you feel I
see you there? Checking your head. Yeah, you're in the car listening
to this show. Welcome back, Welcome to hour number two. What's on
tap radio? Glad you're hanging out with us. It's the first hour.
We've been talking about this controversy that by Light's gotten themselves into. But they
have come out and said, yeah, we never intended in dividing anybody or
upsetting anybody. Okay, we're gonna get you. We're gonna get more into
that coming up. We will, we will, we will. And you
know, we cracked open a beer here at the Beer Logic World headquarters and
drinking emporium. And this was total coincidence here in Algan, Michigan that I
have this uh buddy Bill stopped in and brought some beer uh from the Burning
Foot Folks. Um, Yeah, the Burning Foot Festival. You got to
check that out here in Michigan. But they hooked him up with this beer.
And we've had beer from Starving Artist out of Luddington, Michigan before.
And I remember the slogan it says judge beer, not people. And it's
one of the things that he's big on. He's just like, hey,
just don't be a jerk, you know, treat people nicely. That's this
thing, and I'm gonna try and treat this beer nicely. I cracked it
open, we tried it. It's the Dark Fairy Imperial Porter. I believe
it's a nine nine and a half percent vanilla bean porter with mixed berries.
And I'm just gonna go out on a limbit. Bill and I were talking
during the break. Everybody has a different palette. This one's not for me.
The berries really overpower everything, and so it just tastes like roasted coffee
and a bunch of berries. I don't get any vanilla and yeah, yeah,
it's so. It's just so, this one's a miss for me.
I do like the brewery, and I'm sure that there are lots of people
who like it. I'm not saying it's poorly made. I'm just saying it's
not for me. Yeah, that's why he happen. Not everybody likes every
beer. But you know, I do have another one from Brazil's Valley Mama
Try. So we'll talk about that later on. But I'm gonna crack that
one open and let's get back into this story, um real quick. For
one more thing here. Um. During the last segment, I made a
comment about you know, you won't see other breweries jumping on the bandwagon of
taking on controversial subjects. Breweries have been doing this for a long time,
and we've talked about this on this show. You know it should breweries get
involved with politics, stay out of it. Involve with social issues, stay
out of it. There are certain ones that are acceptable in the market as
a whole. Will back you up. Black Lives Matter, as far as
you know, going out there and supporting equal rights for people of color,
absolutely, people will get behind that um. But there are some very divisive
issues that will drive people to hate or brand and so proceed with caution.
That's your public service announcement brought to you by the bereology guy here, and
I don't want to speak for James here on that. But there are certain
things that will draw people in and bring them together, and you can rally
around causes and efforts, and there are others that are just taboo, and
it doesn't matter which side of the argument is. I've seen people go after
Christian breweries. I've seen people go after different minority breweries. I've seen people
go after women owned breweries and it's like, wait, but why are you
doing this. People go after people just so many different things, like guys,
guys, quit being a jerk. Here's a public announcement, don't do
this and watch this, brought to you by the rain Naalda ten Haagen insurance
group, where they'll ensure you for just about everything except this. Yeah,
we're gonna get more into this life controversy here in a second. I got
my thoughts as well, but not before we get into the hole my being
and watched this. What the question is, what is the dumbest drunk thing
you've ever done? Not answering that question, think about two limitations have not
run out. Whatever you're thinking, I bet you can't top this one.
So there's a thirty six year old guy named Joseph Moulton who got hammered one
Saturday, and he broke in one of the places you shouldn't break into a
police station. And what did he do into police station? You ask,
Well, he pooped on the floor. What. Yeah, it happened at
a police headquarters and Naples. He want to guess where? Oh, well,
you said, Naples. So I'm going Florida, Florida, Yeah,
Florida. Man poops on Flora and police station that's not all he did.
Oh wait, there's more. Oh, there's more. Here's how it went
down. First, he scaled the fence outside, got into an unlocked cop
car and hung out there for a few minutes. Then he hid behind some
bushes until no one was looking, found a hoe, shoved it under the
door and turned it on, and the lobby ended up flooding with an inch
of water. Somehow no one noticed any of this. And then once in
the building, he took a shower in the locker room, put on a
police uniform a bulletproof vest, tossed a thousand dollars police radio into a toilet,
and defecated on the floor of the women's bathroom. And he was gone
before anyone realized what happened. But they were able to identify him because it
turned out he left his wallet and ID behind. Oh my gosh, they
found it in the cop car that he'd gotten into outside. But that's not
actually where they tracked him down. See what happened is an A ployee at
a nearby seven to eleven called the cops after Joseph walked in, still drunk
by the way wearing an official police jacket, tried to buy a beer,
but they turned him down because he was too intoxicated. He was gone by
the time they got there, but they found him a few hours later.
He was shirtless at this point, so apparently he ditched a police uniform.
He tried to hide into some bushes again, but they found him and took
him into custody and turned out he was so drunk he didn't remember any of
it. But here's the thing. He was able to pull off all that
crap for hour. You said, all that crap, I see what you
did there, because he defecated on the floor. Seriously, he did this
over over what would you say, like a day? Now, this happened
in a in a night or in one night? Yeah, so overnight like
like for to be able to pull it off. Normally, when somebody's that
drunk, they've got him picked up in twenty minutes. No, not here,
not in Naples, Florida. Maybe maybe they're answering a call. I
don't know what it was, but they weren't around when he flooded out the
police station and then you know, stole a police uniform, defecated in the
women's bathroom. But the good news is they were able to track him down
and arrest him and he doesn't remember any of it. And yes, he's
facing charges of burglary and grand theft. So your whole my beer and watched
this. A guy broke into a police station and pooped on the floor and
this has been brought buy rien Altenake an insurance group. Well, yeah,
they'll u they'll cover you for just about everything, but they ain't cover me
for this. No, yeah, that one was on the policy. I'm
sorry, Wow, that is I don't know this. We do a lot
of these. Uh, hold my beer. And watched this and normally the
story wraps up a lot quicker than And then he did this, and then
he did this, and then he did this, and then he left and
then he did this. I like the fact that he was drunk wearing the
cop coat and tried to buy a beer and they were like, no,
sir, you're too drunk. They didn't think it, like, wait,
you're not our real cop. I think that he pretty much knew that he
was in a real cop when he comes, you know, staggering in Probably
he probably his barefoot. I don't know. There is survalance. I haven't
seen this survalance, but it's out there. But that's your whole my beer
and watched this all right, more to come, including we're gonna get into
um oh selling beer at the Major League ballparks this season. This is what's
on to Brado. We'll be right back. Beer has hops, hops or
plants. Plants make salad, so beer is salad. Yeah, what's on
tap radio? James and Chad talking about beer rights. You're in luck,
Ladies and gentlemen, whatever you identify as, You're in luck because I have
a little land yap for you. Oh land yapp extra value, damn rights,
Picky. Backing off our whole my being rewatched this and transitioning back into
our trans discussion of the but Light story. I have little extra value when
it comes to whole my be and watch this because we were talking about earlier
in the show these videos that are popping off all over TikTok and Instagram reels
whatever it is, of different videos. I mean of the light boycotts.
But people are on I mean people are really upset, really upset of their
beloved brand of bud Light has come out and given a can of to a
transactivist and that this is really really upset the demo that particular drinks the but
light, this fraternity party, crowd boy, frat boy, frat boy.
Yeah, it's right out of touch. You know, the ones that we're
buying the beer. Maybe they're not buying as much as they been buying in
previous years, Brandon decline. But now they're really not buying. It's it's
way down down three billion dollars in value. Yeah, I mean, it's
not gonna land well with the demo. When you alienate them, there is
going to be an interesting thing to look at. This is gonna be one
of those things that we look back on, kind of like I think this
is gonna be one of those things we look back on the kind of like
COVID We look back and say, remember when we were wiping down our packages
and our groceries before we walked inside. You know, it's like, are
we gonna look back on this the same way a year from now or two
years from now and go, well, things well, we'll blow over.
It will eventually, like all things do. But how long will it go
on? Is the question? Just ask Richard Nixon. Yeah, we all
forgot about that. Oh wait, never mind, But there's this incident Chad
that happened at a Walmarts of all places. And this happened April seventeenth,
around nine pm. And this is a video that's gone viral, and apparently
what happened is there was this adult male identified as Jay Justin D. Kane.
He's forty four, he identifies yes, yes, he's forty four Depica
and he was in the store are throwing things at people. According to the
police, the video, which has gone viron, TikTok and Twitter, shows
Kane destroying cases of Bush beer, though a motive hasn't been released, but
many on social media are speculating and may have something to do with the current
boycott of anhydro Bush products led by conservatives upset about the trans influencer posted the
video promoting bud Light this is what started this all. But the video shows
just taking case after case of Bush and Budweiser products and just throwing it and
trashing it on the ground, and there were people filming it, and then
he started throwing the cans at the people. Of course, turns into a
very dangerous situation at that point, but the video ends by showing Kane being
led away by our officers. In the aftermath of the mess that he made
and horrified onlookers appeared perplexed by the entire scene. Kane was later rested and
booked into the Shawnee Need Department of Corrections on the charges of criminal damage to
property, felony, battery, physical contact and rude. I don't never heard
of physical contact and rude, but apparently that's a charge there in Indiana insulting
and assaults. So there's this man in a viral video destroying beer at a
Walmart's charged with exposing himself. Who was actually charged with exposing himself too,
okay according the headline. But again, these are people that are outraged that
their beloved product is going this marketing routes. I like, see this this
to me all right, I'm sorry, I just some of the outrage I
think is just so ridiculous. Um, you don't need to shoot up cans
with with a machine gun, but a man, it does make for great
video, get blown up. It could be anything. People love it.
And now here's this guy, Dustin Kane and Topeka, um who goes into
a Walmart. It's like, I hate you, bud Light, and he
starts smashing beer everywhere and some you can tell the guy who doesn't have a
friend in the world, because if he did, if he had a friend,
somebody would have said to him, Dustin stung beer back, maybe apologize,
I'm so sorry. I'm so sorry. My friend's just out of Bush.
It's not bud Light. Well that's what they say in a video.
They say that in the video. They're like, dude, why is he
doing the Bush? I guess what Bush do. Now you know it's ant
hazer Bush products. But again, when he alienated demo that loves you and
that's that's their drink. If you have this demo for years and years,
this for Turney demo, Okay, you don't go and alienate them because that's
who buys your product. My take on it is, I don't care what
bud Light does. I don't spend my dollars on bud Light. I don't
drink bud Light. So if they want to, if this is the route
they want to go, I'm gonna sit back and watch what happens. That's
my take on it. Because people keep asking me, James, what do
you think about this? What do you think about this? I got my
canup hopcorn. I'm just sitting back and I'm watching the show right now.
But I will say this, James. If it was a beer that you
drink religiously, that is always on, you know, for you, it's
always in your fridge. Like a Saint Arnold art car India Pale Ale.
Okay, and all of a sudden, m Saint Arnold art Car, the
sales from Senioral art car. We're going to benefit something to it, to
dismantle or attack something that you hold sacred, all of a sudden, like
if they were trying to um some of the proceeds of their sales of art
car went to the New York Yankees. Okay, there you go, right,
I will take them into a field and shoot them up. I'm just
kidding, you know, you take them out and you him with a baseball.
How did you film it? Because people love watching the stuff blow up.
Yeah, No, I might take I just wouldn't write anymore. I
wouldn't be going on TikTok and that's and and and Twitter and real and Instagram
going I'm outraged and go to my local Walmart and start taking you know,
cans of art car. I won't do that. I would just don't understand.
I would just go you know what, I'm gonna spend my dollars somewhere
else, right, Yeah, just stop doing it. And then when somebody
says, hey, how come you're not drinking art car anymore? James,
Oh, well, you know, they started giving money in the New York
Yankees, and so I just stopped. Yeah, you know, and that's
it. It's like, oh wow, and I'm going to boycotting and I'm
gonna cut this segment. I'm gonna send it over to Brock Wagner, don't
you Dare Brock. Yeah, he's the founder of a saying it. But
that's just my take on it. Look, I don't buy by light I
want to. I'm just gonna sit back with my popcorn and see how this
plays out. Yeah. I mentioned this before that you know, you don't
there are certain subjects that are taboo. But you know, if if,
hypothetically, if you opened up your brewery as being the first trans brewery and
you only make beer for trans and then all of a sudden, you know,
here you are. You're out there. You're not going to alienate your
demo by doing something you're not. And you're in your demo. By the
way, for those of you who are hip on the on the marketing lingo
or the it's your demographic and that's that's who's buying your product. That's who
who your customers are. UM. But I'd be willing to bet you know
you say, hey, you know what you you You put Jerry Folwell on
a can of the first Transper and all of a sudden, it's like,
wait a minute, you just alienated your demo. UM. And I'm not
saying that. Uh. And what's really interesting, we didn't get into this
story and I sent it and it's really interesting. But believe it or not,
Molson excuse me that Molson Coors back in the nineteen seventies started discriminating against
gay employees and they were found guilty in a lawsuit again where the union filed
against him, And so bud Light inadvertently became the most popular bar or beer
at gay bars by accident, because they didn't they would not buy cores Light
in the nineteen eighties in gay bars because of the lawsuit, and so bud
Light was already winning that demographic. They didn't need to appeal to it.
Um. And and they've been winning that demographic for a long time, all
because of that everybody else has been playing catch up. Another reason why again,
bud Light, the number one best selling beer in the world, didn't
need to go in alienate their their number one, as James likes to call
them, the p one. That's your topographic, that's your top demographic.
Who who does that? So um Anyway, I think we've we've talked about
it enough. We said we were, we said a couple weeks ago,
we're not, We're not even going to talk about it. Well, I
just don't know if it's going to be it's a story that's gonna be going
away anytime soon. I don't think so. I don't think it is,
and it'd be. I'm going to be more interested in watching the marketing aspects
see how much value it really loses. But that's for another time. James,
all right, more to come. We got to talk about Oh the
bruces put out some numbers. Let's shift gears and talk about craft beers.
This is what's on tap radio. We'll be right back. The more you
weigh, the harder you are to kidnap, stay safe, drink more beer.
You've got what's on tap radio. I can dig it. Just says,
let's chill out at need to we need to relax, you know.
We come out of this and I mean, I feel kind of bad because
we like to bring you news and everything that's happening from around the beer world.
By the way, welcome back to What's on Tap Radio. And I
felt like so the first time in a long time, we really kind of
chuck the script and just spoke passionately about an industry that we're near and dear
about. But more importantly, I think bigger than beer is people, and
just you know, we care about our audience, we care about people in
general. And you know what, there's nothing like being able to just crack
open a beer with your friends. I'm hanging out here with Bill, who
stopped by, and you know, he brought some beer. He brought some
beer. He got some beer from a friend to his from the Burning Foot,
So we had some harbor light beer and we're gonna just crack open another
one. You know. Before that, we're talking about our friends at Bras's
Valley Brewing Company where we just had a Mama tries. James is about to
crack open a beer. I'm about to crack a beer. I'm pretty and
you know and James started off the show, what do you say? It's
my favorite part of the week. I get to hang out with Chad and
I'm like, you know, and our beautiful audience. Yeah, And that's
the thing. It's just like, hey, you know what, we need
to get back to it. And so there's a lot to talk about about
this industry. But real quick, why port these beers our audience. I
don't care what affiliation you are now, your political party, if you're trans,
gay, straight, I don't care. As long as you're enjoying the
show. That's all I care about. I want you to enjoy the show
and take care of the beer people around you. That's it, because that's
what Chad and I don't get on in alienate because we love our listeners.
We love our listeners and whatever they're into, Hey, that's what you're into.
But as long as you support the local breweries or support the craft breweries,
hey, we appreciate it. You know, this is something I'm gonna
bring this back full circle. If I'm sure, I am positive there's something
that I believe in that somebody in our audience totally disagrees with. I hope
you don't stop listening to this fine program just because we disagree on capital gains
attacks or you know, or whether or not you know, I mean whatever
it is like, you know, something like I will give out a controversial
topic right here that I believe in. You're ready for this, and this
might alienate some people, but I'm gonna say it anyways. I don't believe.
I don't believe that the Astros cheated as much as people thought they did
in twenty seven teen. Boo just said it. Okay, controversial, That's
all I'm gonna say about that. Great. Well, we just lost.
We just lost our demo in New York, Los Angeles. All right,
all right with that being said, I need a crack a beer, Chad,
Yes, yeah, please do. Okay, by the way, we
did too. We just opened from the variety pack three Floyd's, the Jinx
proof Logger, nice easy drinker. Um yeah, three Floyds out of the
variety peck. Well you got. Speaking of vrdy pack. I like how
you went there, Chad, because I'm also pulling a beer from a variety
pack. And this bridy pack is called the um oh man, I forgot
the name of it. There's speaking of marketing as the genius is here that
we are. We're talking about marketing and branding. Just a moment ago,
we forgot the beer we brought to the town. Forget. I just got
the name of the box. But it's from Knarkey and it's from Oscar Blues
Brewing Company. And this is the Cosmic mutant Ipa Oscar Blues Brewing Company,
the Cosmic mutant Ipa. This came out of variety pack that had uh the
mom of Pills. It had Dale's Pale Ale had this one and another IPA.
You know, I like the variety packs chat. So I'm going right
now all of our all of our anti IPA fans are losing their mind.
Were Marshal matt Man, Sorry there, I know it. Fred, Sorry
Fred. Superior Pest Control they're there, by the way, Superior Pest Control
bringing you this segment here. Why because well we're gonna get into some deep
dive into what's going on in the industry news and of course Superior Pest Control,
West Michigan. They always send the stuff. And we got an update
from the Brewers Association. Yeah, and James liking this. Yeah, this
is through alternate dimensions of time and space, a new mutinous landing with a
supernatural ye strain that explodes layers of hot flavor. What's believed beyond the reach
of the brewing ingenuity is that a is that Canna beer or an action figure
man just the experience middle three IPA series. So this is a cosmic mutant
IPA and this is at I don't even know what alcohol by volume and it's
seven percent alcohol by volume. Seven that's right, Surgeon General warning, watch
out for the kung fu grip. So speaking of canarchy and speaking of craft
breweries, the Brewers Association released some numbers and if you're not familiar to the
Brewer Association, and they are a trade association representing small and independent craft breweries
around America, and they released the annual production figures for the US brewing industry.
And uh, the overall growth Chad, the beer market has shrunk three
percent by volume twenty two. That's happened again, that I mean, so
it's not like the beer market is shrunk for the first time. We're like,
oh no, this guy's falling. No, this is this has happened,
has happened, But sales growth was stronger than volume due to a pricing
share shift to smaller breweries who are more likely to sell on site via distributed
draft, as well as the continued channels shift back to on premise, which
has a higher average than retail value. Craft Rudy's provided a lot of jobs,
a nine percent increase from twenty twenty one, so almost two hundred thousand
jobs. So to put all of this in context, basically what's happened is
is if you buy a beer in a bar, the it's going to cost
more than if you buy a six pack at the store and go home and
drink it, which, as we know, from twenty twenty one we were
still recovering from the plandemic, and which also explains why we have a nine
percent increase in jobs because from twenty twenty one, so really get to remember,
you're operating off of a low base and so when things are bad,
it's easy to improve. Well, despite that, as James already alluded to,
beer is still in the decline is an overall beverage, but craft beer
only went up one tenth of one percent, which from thirteen point one to
thirteen point two, which is really just a flat growth. It's really not
there. But what's interesting about that, James I dug into this. This
is the first time since the Brewers Association has been reporting these numbers that craft
beer has actually been flat. It has been growing. Craft beer has been
growing year over year. This is I mean, yeah, technically it's up
one tenth of one percent, but that's considered flat. Every year craft beer
has increased in market share just a little bit, just a little so throughout
the overall market declines. Yeah, throughout the year, there were five hundred
forty nine new brewery openings and three hundred nineteen closings. But throughout the year,
like I said, there was five hundred forty nine new brewery openings three
hundred nineteen closings. But I do want to look at the top brewing companies.
Obviously you can't get to all fifty, but I will do the top
ten. This is a top ten craft brewing companies coming at number ten.
Brooklyn Brewery out of Brooklyn, number nine, till Ray Beer Brands. What
is under the hill Ray Beer Brands? I think that's the uh, what
is it? The Kentucky Cold Snacks. That's a massive man, Yeah,
yeah, Kentucky Cold Snacks number eight. That's yeah, I'm not sure actually,
but maybe we will look that up. Number eight Ken Archie, which
again talking about this Oscar blues and I'm drinking right now, can Archie.
Number seven, Stone Brewing, number six, Artisanal Brewing Ventures, number five,
Gambrinus Company. Again we're talking about the top ten brewing companies Crop brewing
Companies. Number four, the Duvelle Morgatt USA, Number three Sierra Nevada,
Number two Boston Beer Company. And the number one again, I don't know
how many years in a row. DG, Yeah, DG Yengling and Sons
Brewing. The top three didn't change, so top three didn't change. But
while we're on it, let's look at just the top ten overall brewing companies.
This is coming at number ten the Kieran Leon or Lion Karen Lyon.
That's a new Belgium brewing. Number nine, Boston Beer, number eight,
Fifth Co USA. I'm not sure what what's under fifth Co. I don't
know, let's go, I don't know. I was still looking up the
number seven, DG, Yengling and Sons. Number six diaggio am I saying
that? Right? Yeah, go with it, go with confidence, all
right? Number five passa Blue Ribbon. Number four Heineken again, this is
the top overall brewing companies number let's see a number five passa Blue Ribbon,
number four, Heineken, number three, Constellation, number two, Molson Corps.
And sitting at number one, Ann HAIs your bush still in the number
one seat? By the way, I looked up this till Ray brands.
Apparently it's h Montuck, which is the Montucky, and then it's Sweetwater,
Green Flash and Alpine. Okay, real quick, we got about a minute
level look up Fifth Co Chief Co USA, Fifth Co, Fifth Co.
Yeah, and then again this is again the Brewer Association releasing the annual craft
Brewery Industry Production Report and the top fifty producing craft brewery companies for twenty twenty
two. Dg Yingling continues to be at the number one spot. Chat would
you find out? I'm trying, but it wants to know if I'm twenty
one years older. It's apparently imported by Labatt USA. But the brands uh
genesee Genesee, uh wow yeah, a magic hat pyramid okay, um yeah,
and they do contract brewing for the breweries brands drink ten years ago.
Yeah, yeah, I'll take brands I haven't seen on the shelf in twenty
years for five. Apparently someone's drinking them because they're at the number eight spot
on the top fifty companies. But then, all right, that's you have
been your economic report according to the Brewer Association. Coming up in the last
segment, let's talk about beer at the ballpark. This is what's on tap
radio. Will be right back. Believe in something they say, we believe,
We'll have another beer. This is what's on tap radio. Back to
James and Chad. Tantric Brewing Company located in Alegant, Michigan, prop sponsors
What's on Tap Radio and located right here in my backyard. Chad Pilbeam,
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high five and check out the amazing beer's Tantric Brewing Tantric Brewing dot com Tantric
Brewing dot Com. Last segment of What's on Tap Radio over the Week starts
now. I hope you've been enjoying a ride. I haven't lightened up.
Hell I know, I got an update, Chad, I got an updates.
I could not think of the name of the mixer that I was drinking
out of the Oscar Blues Chat It is the conundrum. It's the Conundrum pack.
It's a cannundrum conundrum. Can you gotta put emphasis on the can James.
James was in the middle of a conundrum himself, trying to figure out
the name. What a conundrum, I fund myself. Yeah, it's got
the Hazy Blues Ipa Oscar Lager, the Dale's Pale Ale, the Mama Little
MoMA Little Yellow Pills, and then the mutant Ipa, which I'm drinking right
now. But this is a canundrum Vrdy pack. Like I said, I'm
a huge, huge fan of the Vridy packs. It's a trend that's happening
in twenty twenty three, and I would like to see this trend continue.
I'd like to see more breweries put out the mixers out there. But this
segment, last semement, what was on top of Rader brought to you by
Tantrick Brewing Company. I was just gonna say, if you swing by Tantrick
Brewing Company and you pick up their Kinky series, Yeah, it's a series
of six or eight different of their barrel aged beers, and yeah, you
can take home a variety pack of that right there and get yourself some of
that. Remember they're an Alligan, Michigan. I know what you're thinking.
You're like, wait a minute, it's Allgan. Is kind of the beer
Muta triangle because you're forty minutes from Holland, forty minutes from Grand Rapids,
and forty minutes from Kalamazoo. And you're forty minutes from South Haven too.
So if you want to go see Bill and give them what's on tap radio
High five over at Harbor Light, can go do that too. But I
want to thank Tantrick Burwing for bringing you this and stop in. Remember,
go in there, tell them who sent you, and James will pay your
tab. I will not pay your tab, all right. Before we get
out of here. Before we get out of here, we gotta get a
couple of stories. My favorite, one of my favorite subjects baseball. Baseball's
back and new for this year. Baseball had some several changes this year,
including a new pitch clock. I'm still trying to get adjusted to get over.
It just means that they make the boring game less boring and it gets
done a lot faster. Sounds like a true not a bay that's right,
which you know. Adding a pitch clock drastically shortened game times. So nine
inning games are down thirty one minutes. That's an average of three hours nine
minutes from last year. That's also thirty one minutes fewer that you can drink
beer. Yeah, two hours and thirty eight minutes this year. This is
the fastest time since nineteen eighty four. But the problem is Chad most people
seem to like to change is I don't like I'm the jury's not out with
me on it. Okay, but there's one big problem happening. Shorter,
faster games means less opportunity for fans to spend money at the ballpark on some
concessions, merchandise, and of course beer. So historically teams have stopped selling
alcohol after the seventh in inc but teams have already he pushed that back to
after the eighth inning now, and those teams are the Arizona Diamondbacks, Texas
Rangers, Minnesota Twins, the Milwaukee Brewers, and a handful of other teams
are also talking suits the Astros. The Houston Astros have announced that they are
also pushing alcoholic beverages back through the eighth inning, so selling by seat vendors
will continue to be stopped at the seventh inning at the Minime Park, the
Astros will keep about forty percent of the selling locations open throughout the end of
the game for purchase of both food and beverages, including alcohol. So I'm
gonna get The Astros continue to reserve the right to serve fans at its discretion,
and alcohol cut off will be four hours after first pitch or after the
billing management's discretion. So yeah, I'm just gonna say this. I'm gonna
get on my high horse and I'm going I'm gonna complain. Remember whenever they
started opening up sales on Sunday in Texas before noon, oh alcohol sales right
and crime rates did what nothing? And they stayed exactly the same. The
same people that we're commenting on that are commenting on this the road after the
game exactly. I am sitting here and I'm saying this, and I'm saying
this right now. When you change the law or the rule and it makes
things more dangerous, it just more dangerous. And I'm doing that with air
quotes. It means the rule didn't need to be there in the first place.
So you cannot tell me that, yeah, we're cutting off sales after
the seventh inning for the public safety, and now you're cutting off an inning
later and speeding up the exit for when these people are gonna lead. It
has never been about safety. I'm telling you right now. It's all about
it's bs and it's money. I'm sorry. Obviously those people don't know how
or don't realize how expensive alcohol is at a stadium. We talked about this.
I don't care what the numbers say. An average beer at the ballpark
at minute may it's about twelve dollars. You're telling me you're gonna down you
know, seven eight beers at twelve dollars a piece. I don't think so.
I know some people that go there. I mean there might be you
know people there. I'm sure there might be one or two. There's a
lot of oil and gas money. And I know some people that bring their
corporate card and and they do a beer and inning. I'm like, but
the lines, think about the lines, though the lines are always long,
Think about how many times you gotta go to the bathroom and the bathroom yeah,
geez, all right, I knew this was gonna happen. I called
it. I was like, well, the less time is less money for
merch and less money for food vendors. Well, now now we gotta make
make it more more dangerous. I'm doing the air quotes because I really don't
think it's going to change anything anyway. It's not all right, well,
all right, let's let's put a bow on the show here and wrap things
up with this story. This is my favorite beer story of the week right
here. Uh man, I tell you what you want to talk about,
likeness on cans, and I'll likeness into advertising. How about Wade Boggs,
legendary Hall of Fame baseball player. He's demanding justice for his likeness being used
and what happened the quotes? Well, Wade Boggs, he's the iconic World
Series winning third baseman in the Hall of Famer who spent eighteen years in the
majors. And according to him, he's staring at a can of paps blue
ribbon and looking at its mustache mascot cool blue, and he's like, that's
me, man, he noticed the likeness back in nineteen eighty three. And
now he's saying he's taking the legendary fight to the breweries. Like why is
he saying? Why is he saying him? Now? Can it out?
Now, well, he's on a legendary quest to uncover the truth. He's
been on this mission for a while, but now he's retired, and so
I guess he's got more time in. But he dropped a video expose a
demanding beer justice for baseball fans and beer drinkers across the country. As Wade
Boggs says in his video, the numbers don't lie. In nineteen eighty three,
Wade Boggs went eighteen for forty four against perhaps Blue Ribbons hometown of Milwaukee,
and the brand was founded in eighteen forty four. That's right, he
went eighteen for forty four. The brand was founding eighteen forty four. Coincidence,
I don't think so. Perhaps Blue Ribbon comes in twelve ounces. Boggs
is a twelve time All Star coincidence, I don't think so. No way.
Also, during his career in Boston, Wave Boggs had forty seven triples.
Perhaps Blue Ribbon four point seven percent alcohol coincidence, I don't think so.
In Wade Boggs wants the truth. He can handle the truth. He
wants it now, and he's fighting for fans everywhere who also want the truth
and their from their ice cold, refreshing Paps Blue Ribbon, which is why
he's demanding beer, justice and restitution from Paps right now. His list of
demands admit the truth that Wade Bogs is cool Blue. Two, give fans
a few pahaps Blue Ribbons on Wade Bogs. Three, name a brewery after
Wade Boggs. Four, put Wade Bogs on bottles of paps Blue Ribbon.
Five, published Wade bogs favorite chicken recipe, and finally, make Wade Boggs
the official spokesperson for Perhaps Blue Ribbon. He says, Perhaps Blue Ribbon ows
me and fans across the nation they they're deserving of the truth. Boggs is
blue, says Wade Boggs. And I'm after justice and nothing tastes better than
justice than a nice cold PBR. You know what, I will be more
than happy to support Wade Bogs on a pass Flue Ribbon beer can. He's
already on it is He's cool Blue. That's the thing. But you gotta
admit it, and you gotta publish his favorite chicken recipe. I love it,
And you gotta buy some beer for the fans and then make him the
official spokesperson Yeah, it's on his time. I love this. I liked
Wade Boggs a long time, but I sock such a good story. I
like anything on a nice baseball story. That's my friend. Is this episode
of What's on Tap Radio? We hope you enjoyed it and we would helpe
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