WEBVTT 1 00:00:00.160 --> 00:00:04.919 Welcome back to the nonprofits folks. Today we are talking about an article coming 2 00:00:04.960 --> 00:00:10.759 to us from Only Sky and it's about the Heat gets Us marketing pain. 3 00:00:10.880 --> 00:00:14.759 So if you're unfamiliar with this, uh, you know what, why am 4 00:00:14.800 --> 00:00:18.239 I even saying that they've spent a billion dollars pushing this stuff out there. 5 00:00:18.320 --> 00:00:23.879 I'm sure our viewers are well aware. You've probably seen the billboard or the 6 00:00:23.960 --> 00:00:29.120 cute little TV commercial or you know the start of the YouTube video where it 7 00:00:29.199 --> 00:00:33.479 just he gets us. You know, he gets us. You know, 8 00:00:33.640 --> 00:00:37.880 Jesus knows what it's like, you know, to not be very wealthy. 9 00:00:37.920 --> 00:00:41.280 He gets us. You know, he knows what it's like to be a 10 00:00:41.320 --> 00:00:45.520 refugee. Heat gets us. In case you can't figure out what the point 11 00:00:45.719 --> 00:00:51.679 of this marketing campaign is, uh, it's about talking about Jesus to as 12 00:00:51.759 --> 00:00:57.399 many people who can possibly hear it in any given time frame. The funny 13 00:00:57.439 --> 00:01:03.760 thing about it is, despite what the founders and people who run this campaign 14 00:01:03.959 --> 00:01:08.920 say there, it really doesn't seem to be any value that it's been adding. 15 00:01:10.040 --> 00:01:12.519 There doesn't seem to be anybody out there who's uh, I don't know, 16 00:01:12.640 --> 00:01:19.239 become more faithful or just like just completely converted to Christianity. So yeah, 17 00:01:19.280 --> 00:01:23.120 that's that's kind of what this article goes to goes in depth about, 18 00:01:23.280 --> 00:01:26.359 and let's open it up. Kelly, what did you think about this article? 19 00:01:26.680 --> 00:01:30.760 Well, first, I wasn't expecting to read a short novella this week, 20 00:01:30.879 --> 00:01:34.359 but it was an interesting one. I'll give it that. It was 21 00:01:34.480 --> 00:01:38.400 the first thing that hit me. And I remember what the source was a 22 00:01:38.439 --> 00:01:41.959 really biased article. Um it's we're going to be biased in our cupboard. 23 00:01:42.000 --> 00:01:45.480 So I don't even know why that's the thing, but um, but to 24 00:01:45.519 --> 00:01:49.200 me, yeah, it just seemed like this big giant advertising campaign, one 25 00:01:49.239 --> 00:01:53.359 that not only tries to convince non Christians that Christians are people just like you 26 00:01:53.560 --> 00:01:57.599 and Jesus was just like you, and you really should join us, but 27 00:01:57.920 --> 00:02:01.200 at the same time it looked like it was also trained convinced current Christians to 28 00:02:01.280 --> 00:02:05.159 go out and spread the same message a little bit more. Hey, you 29 00:02:05.239 --> 00:02:07.319 got to go out and to convince people Jesus is just like us, you 30 00:02:07.360 --> 00:02:12.759 know so. But but as you're as you were saying, it doesn't appear 31 00:02:12.879 --> 00:02:16.400 to have done anything. There was there was never any stated goals to the 32 00:02:16.479 --> 00:02:21.719 campaign or anything, so I'm not even sure what they were trying to do 33 00:02:21.879 --> 00:02:24.599 with it. It's kind of a really weird off the wild thing. Phoebe, 34 00:02:24.680 --> 00:02:28.439 you got anything you want to throw in about it. Never in my 35 00:02:28.520 --> 00:02:35.000 life have I ever seen somebody go and take from the Jehovah's Witness playbook spread 36 00:02:35.039 --> 00:02:39.759 the message, Go out, tell your fellow man that they need to read 37 00:02:39.919 --> 00:02:45.159 the good book? Can they need to hear the words of Jesus? And 38 00:02:45.240 --> 00:02:47.919 it actually worked. No one has ever gone, yeah, you know those 39 00:02:49.039 --> 00:02:53.039 cart wheelding, you know, door knocking suit children, Oh can I get 40 00:02:53.080 --> 00:02:57.120 me? I got a church and you know, give up on my you 41 00:02:57.199 --> 00:03:00.759 know, reading stuff. No one's ever said that, And this is probably 42 00:03:00.800 --> 00:03:05.560 the first time someone Jove was witnesses. They they're doing it right, you 43 00:03:05.639 --> 00:03:10.719 know, God, briy wowt's do what they do. Never, never in 44 00:03:10.800 --> 00:03:15.280 my life I ever think that somebody went Joe was, well, you know 45 00:03:15.400 --> 00:03:17.719 they've got they got they've got you know, two thirds of their children that 46 00:03:17.800 --> 00:03:21.479 are born into the original leaving it. You know, but they're knocking on 47 00:03:21.560 --> 00:03:24.240 doors and getting recruits and stuff. You know, they must be doing something 48 00:03:24.319 --> 00:03:28.080 right. You know, Helen, when was the last time a driver it's 49 00:03:28.120 --> 00:03:31.080 knocked on your door? Um, not in a while, because I have 50 00:03:31.080 --> 00:03:37.599 a plaque at my door that says, um that um no proselytizing. Anyone 51 00:03:37.639 --> 00:03:43.680 that violates this law would be sacrificed to gothulu it. Yeah, so I 52 00:03:43.800 --> 00:03:46.800 don't get I don't get knocked in anymore. So. UM, when I 53 00:03:46.840 --> 00:03:51.120 was reading over this, I was thinking about because I had just seen the 54 00:03:51.199 --> 00:03:57.199 Hells documentary about them using pushing this air campaign about, you know, to 55 00:03:57.240 --> 00:04:01.960 get absorbed millennials and younger people into the church. But it's not working because 56 00:04:02.159 --> 00:04:08.360 guess what, as this generation keeps growing up and they're teaching their kids and 57 00:04:08.400 --> 00:04:12.439 they're going to grow up that they're becoming less and less religious, they don't. 58 00:04:12.560 --> 00:04:15.319 They're like, you are not progressing with the rest of the world. 59 00:04:15.560 --> 00:04:19.040 And so basically, and who does this appeal to. The only people disappeals 60 00:04:19.079 --> 00:04:24.879 to are people that are already a part of a religion and our faith to 61 00:04:25.040 --> 00:04:29.040 not doing anything to me, you know, And I also too, he 62 00:04:29.079 --> 00:04:36.120 does I doubt he gets queer people, just saying I doubt he gets people 63 00:04:36.120 --> 00:04:40.160 that has autism, and are you know you know, I'm just saying, 64 00:04:40.879 --> 00:04:45.360 yeah, it very much seems to me like more than anything, this is 65 00:04:45.360 --> 00:04:50.519 a campaign focused at wealthy Christian like people who are already very much in the 66 00:04:50.600 --> 00:04:56.839 faith, people who you know, maybe pew sitters, you know, as 67 00:04:56.839 --> 00:05:00.399 they call them, so Pew warmers. Thank you so so you're you're here 68 00:05:00.680 --> 00:05:05.120 and like you technically follow Jesus that you don't really do that much. So 69 00:05:05.160 --> 00:05:10.160 here's a great way to do that. Give to our campaign because look at 70 00:05:10.199 --> 00:05:15.199 all the great work that we're obviously doing, um again with is why it's 71 00:05:15.399 --> 00:05:17.680 very very much worth reading this article, no matter how long it is, 72 00:05:18.279 --> 00:05:26.800 because there is a moment where our wonderful author gives us just this incredible breakdown 73 00:05:27.000 --> 00:05:31.720 of the search results right for things like Jesus and He gets Us, and 74 00:05:32.000 --> 00:05:35.720 y'all, they are paltry. I mean, they are just paltry. For 75 00:05:35.839 --> 00:05:41.319 a billion dollars that you're spending, you can't get people to just type it 76 00:05:41.360 --> 00:05:45.600 into Google. I mean that that is outright of failure in my own Yeah, 77 00:05:46.319 --> 00:05:47.759 but I did want to. I did want to touch on this real 78 00:05:47.839 --> 00:05:50.439 quick, just because I thought it was funny. Because there's a lot of 79 00:05:50.480 --> 00:05:56.319 really great stuff in this article, y'all. There is actually a website that 80 00:05:56.360 --> 00:06:00.759 they talk about for He gets Us, UM and Apparently you can go to 81 00:06:00.800 --> 00:06:06.759 the website and then tell them that you did good deeds for Jesus and then 82 00:06:06.800 --> 00:06:11.879 they will send you a wrist bands or t shirts or books or whatever. 83 00:06:12.600 --> 00:06:16.360 But apparently they don't. There's no like criteria for checking, like time is 84 00:06:16.399 --> 00:06:19.120 you show and tell? Time is you show and tell? Come on? 85 00:06:19.680 --> 00:06:24.720 I desperately wanted to get one, you guys, I was. I was 86 00:06:24.800 --> 00:06:29.800 deeply concerned about them having my personal information, not at this time, but 87 00:06:29.920 --> 00:06:38.040 hopefully in the future. I just wrist bad after. It is a bit 88 00:06:38.079 --> 00:06:41.639 of a it's it's how can I say it. It's like someone's walking to 89 00:06:41.759 --> 00:06:45.519 a bank, pulled down, you know, a balaclava and gone, yeah, 90 00:06:45.560 --> 00:06:48.879 come along, I'm doing things in a minute on earth? Are you 91 00:06:49.000 --> 00:06:54.000 doing? What earth are you doing? Man? Here? Because the billion 92 00:06:54.079 --> 00:07:00.000 dollars apparently a billion dollars, I mean, and I'm going into the overall 93 00:07:00.079 --> 00:07:03.720 archering he gets Us campaign or anything like that. What's actually happening here is 94 00:07:03.759 --> 00:07:06.399 that there's a you know a bit of a bait and switch going on here. 95 00:07:06.600 --> 00:07:11.279 It's actually not going into this campaign. It's actually you know, sliding 96 00:07:11.319 --> 00:07:16.360 its way, sliding itself. It's going to park itself quite nicely under the 97 00:07:16.399 --> 00:07:21.639 banner of caning for what we believe in, to hate those people that we 98 00:07:21.720 --> 00:07:26.439 don't like, so that we can consolidate our power, so that we can 99 00:07:26.480 --> 00:07:28.879 continue to hate those people, so we can get more money from you, 100 00:07:28.920 --> 00:07:30.040 so that you can see that we're doing more things, so that we can 101 00:07:30.079 --> 00:07:33.720 get more money by telling you that you need to help us to fight the 102 00:07:33.759 --> 00:07:36.120 actual good fight, so that we can hate on more people, so that 103 00:07:36.160 --> 00:07:40.439 we can consolidate pass so we can get this vicious cycle that keeps going round 104 00:07:40.519 --> 00:07:44.639 and round and round and round. And one of my favorite people or ever 105 00:07:44.879 --> 00:07:49.439 in the world of fiction said the following, somebody needs some therapy round here, 106 00:07:49.480 --> 00:07:54.160 because someone said that we need soft on crime, soft on drugs, 107 00:07:54.199 --> 00:07:59.360 soft communism, and soft on defense, soft done and the causes of crime. 108 00:07:59.399 --> 00:08:01.879 A we're going to actually back to the stone because people shouldn't have to 109 00:08:01.959 --> 00:08:05.360 work a diet they don't want to. And instead of going, excuse me, 110 00:08:05.600 --> 00:08:09.800 you reactionary right wings, xenophobic, homophobic, anti education, anti choice 111 00:08:09.839 --> 00:08:13.800 pro gone leave it to beaver back to the fifties, we alway seem to 112 00:08:13.839 --> 00:08:18.480 have coward in the corner, and gone, please leave me alone. Don't 113 00:08:18.560 --> 00:08:22.560 hurt me. Then we should be going follow the money, follow the sutting 114 00:08:22.839 --> 00:08:26.759 money. People. The money isn't going in this campaign. These evangelic was 115 00:08:26.839 --> 00:08:31.320 being told it's going into this campaign, but it's just not. It's just 116 00:08:31.519 --> 00:08:35.879 not, is it Cally No, it seems like it didn't. As I 117 00:08:37.039 --> 00:08:39.440 was saying, it's pretty easy to get there's not any oversight and getting all 118 00:08:39.480 --> 00:08:43.360 these little pieces of shwag, there didn't seem to be a whole lot of 119 00:08:43.519 --> 00:08:46.679 oversight. And where the money was being given to two it was just like, 120 00:08:46.679 --> 00:08:48.080 oh, I'm going to tell a bunch of people in my neighborhood that 121 00:08:48.320 --> 00:08:52.240 Jesus is just like them. Okay, here's ten grand, you know. 122 00:08:52.360 --> 00:08:56.039 So it's it's just it's like a billion dollars worth of money, and there 123 00:08:56.080 --> 00:08:58.759 just doesn't seem to be any oversight to it. It just seems to be 124 00:08:58.759 --> 00:09:01.399 a bunch of I hate to say it, a bunch of preachers line in 125 00:09:01.399 --> 00:09:07.840 their pockets with a little bit of extra cash. Yeah. Yeah, I 126 00:09:07.879 --> 00:09:11.320 would love to say it wasn't so I would love to, but you know, 127 00:09:11.679 --> 00:09:15.080 churches don't have to open up their books like other nonprofits do. So 128 00:09:15.240 --> 00:09:20.519 will never ever know, will never know. But one of the things that 129 00:09:20.799 --> 00:09:24.879 is a Sealion point brought up in the article about that billion dollars, at 130 00:09:24.960 --> 00:09:30.440 least it's not being wasted on other well, they wouldn't consider it wasted. 131 00:09:30.480 --> 00:09:35.679 We would on other things. That billion dollars didn't go to oppose LGBTQ rights, 132 00:09:35.919 --> 00:09:39.080 It didn't go to the anti freedom, anti abortion advocates, it didn't 133 00:09:39.080 --> 00:09:43.519 go to help Pastra Codian out of date bigoted laws. So you know, 134 00:09:43.559 --> 00:09:46.480 as far as I'm concerned, hey, let them spend a shoote some of 135 00:09:46.559 --> 00:09:52.759 money on a seemingly useless and quite frankly stupid campaign. Letting keep doing it. 136 00:09:52.840 --> 00:09:54.919 I'm all for it. By most Super Bowl APT time, Yeah, 137 00:09:56.000 --> 00:09:58.799 yeah, yeah, spend your money there instead of trying to pass live. 138 00:10:00.000 --> 00:10:03.360 I almost want to write him a letter and tell him how much it changed 139 00:10:03.440 --> 00:10:07.000 my life and what a great program it is, and you should expand on 140 00:10:07.080 --> 00:10:11.480 it, keeps spending more, bought more money into it. But I have 141 00:10:11.519 --> 00:10:15.039 a moral system, so I won't do that. I can't take advantage of 142 00:10:15.039 --> 00:10:18.559 people unlike the organizers of this freaking campaign. And I think that's a good 143 00:10:18.600 --> 00:10:24.320 segue, Kelly, because you know it. This article itself is is titled 144 00:10:24.360 --> 00:10:28.279 will Evangelical fooled by that he gets Us? Campaign? And I think what 145 00:10:28.320 --> 00:10:33.480 you just touched on is a really good piece of it because it, you 146 00:10:33.519 --> 00:10:37.279 know, again looking at the metrics, it doesn't seem like, it doesn't 147 00:10:37.279 --> 00:10:41.200 seem like non Christians are really taking up this message, right. It doesn't 148 00:10:41.240 --> 00:10:46.840 seem like Muslims or Hindus or atheists or just suddenly just super interested in Jesus 149 00:10:46.879 --> 00:10:52.200 and just like forgetting about all the bad stuff that religion has done forever. 150 00:10:52.440 --> 00:10:56.039 Like, it doesn't seem to be the case. So the question then comes 151 00:10:56.120 --> 00:11:00.440 to, well, are the people that this message is for? Are the 152 00:11:00.559 --> 00:11:07.840 are the evangelicals believing this message? Do do you think more evangelicals agree with 153 00:11:07.879 --> 00:11:13.039 this presentation of Christ in these uh in these you know, campaigns? Or 154 00:11:13.279 --> 00:11:16.679 or do you think do you think the goal like do Christians already agree with 155 00:11:16.720 --> 00:11:22.480 this message? Or are people switching over and saying like, well, I 156 00:11:22.519 --> 00:11:24.440 do believe in Christ, but I didn't think of Christ like that. Okay, 157 00:11:24.519 --> 00:11:26.720 that's cool. Um, what do you what do you think on that? 158 00:11:26.720 --> 00:11:31.399 Phoebe like I should be sitting under Christ the Redeemer and deeming myself from 159 00:11:31.440 --> 00:11:35.519 all the things that I've done wrong in my life because I don't feel like 160 00:11:35.799 --> 00:11:39.279 I'm just doing something wrong here. I must be. So many of us 161 00:11:39.360 --> 00:11:45.000 must be doing something wrong. This is how people can make money this day. 162 00:11:45.080 --> 00:11:48.840 Na, I'm doing it wrong. I'm doing it wrong, and we 163 00:11:50.000 --> 00:11:52.360 need to be looking at this for what it needs. Yes, okay, 164 00:11:52.399 --> 00:11:58.480 it's fast, but it's keeping people employed to do what It's effectively nothing in 165 00:11:58.399 --> 00:12:03.080 reality to just let's find bad time here. Put billboard up here doesn't mean 166 00:12:03.080 --> 00:12:07.200 anything. But you know I've got job now, make worm jobs, to 167 00:12:07.320 --> 00:12:11.200 be the church. It's just a bit. I feel like I'm missing out. 168 00:12:11.399 --> 00:12:16.080 I'm missed out on you know, tax exemptions I missed out or you 169 00:12:16.120 --> 00:12:22.200 know, an easy life or that things. Conscience free thought, Yeah, 170 00:12:22.360 --> 00:12:28.360 pesky. Wanting the truth unfortunately requires that you have to sit out from some 171 00:12:28.639 --> 00:12:31.600 seemingly fun activities. But yeah, what what do you what do you think 172 00:12:31.639 --> 00:12:35.360 on this? Helen? Do you think do you think that evangelicals are are 173 00:12:35.399 --> 00:12:41.720 getting behind this campaign message or were they already there? I mean, how 174 00:12:41.879 --> 00:12:45.159 how do you think this is affecting that? I think that the old like 175 00:12:45.320 --> 00:12:50.960 fire and Brimstone idea of heaven and hell isn't appealing to modern sensibility, and 176 00:12:50.320 --> 00:12:56.440 um, I think that because there is more rhetoric around um skepticism and I'm 177 00:12:56.440 --> 00:13:01.519 free thinking and I'm secular humanism, they have to be you know what, 178 00:13:01.679 --> 00:13:05.320 like we'll make these Evan Chilcolls feel really good about loving Jesus because you get 179 00:13:05.399 --> 00:13:09.559 everybody and you'll get people too, and you'll open your heart to ear because 180 00:13:09.720 --> 00:13:15.080 they hear the secular's humans argument and they're like, huh. And then they 181 00:13:15.200 --> 00:13:18.320 have to push against that because if they're not filling out the pews and giving 182 00:13:18.360 --> 00:13:22.600 them the money, what they're gonna do, you know? And it just 183 00:13:22.240 --> 00:13:26.919 it boggles my mind. There was one billion dollars to spend on them. 184 00:13:26.960 --> 00:13:31.639 Do you know how many children and could have been fed with one billion dollars? 185 00:13:31.960 --> 00:13:35.360 Could have done a lot of good in the world. I guess this 186 00:13:35.480 --> 00:13:39.320 is more important. What do you think on all this, Kelly? But 187 00:13:39.440 --> 00:13:41.320 it did do a lot of good. It made a whole bunch of Christians 188 00:13:41.399 --> 00:13:46.159 really realized that Jesus is their buddy. It was buddy Christ like from the 189 00:13:46.200 --> 00:13:56.480 movie That's Yea you know, so yeah, yeah, it seemed to me 190 00:13:56.639 --> 00:14:00.600 like in a way, it's a great It was a great campaign ain't for 191 00:14:00.639 --> 00:14:05.320 them to reinforce what they already believed, which is why it was so easy 192 00:14:05.320 --> 00:14:07.080 for them to get the money right. And then you talk about hell and 193 00:14:07.120 --> 00:14:11.000 I you know, you bring up a good point that money could have gone 194 00:14:11.000 --> 00:14:13.399 to do is really good, but really, when has church money ever really 195 00:14:13.440 --> 00:14:18.120 gone to feed children? I mean, I know sometimes it happens, but 196 00:14:18.360 --> 00:14:22.399 I mean there's a lot of hungry children out there, and there's a lot 197 00:14:22.399 --> 00:14:24.320 of money and a lot of churches, and it ain't helping those children out. 198 00:14:24.440 --> 00:14:26.840 And I think we all know that. You know, every time you 199 00:14:26.879 --> 00:14:31.799 see a church feeding children, it's not it's almost like a token thing so 200 00:14:31.840 --> 00:14:35.000 that it looks good, but it's the problem could be solved with a lot 201 00:14:35.039 --> 00:14:37.799 of the money and they're just not doing it. So and I don't want 202 00:14:37.799 --> 00:14:41.080 to say that they should have to be responsible for it, but if they're 203 00:14:41.120 --> 00:14:45.200 going to preach kindness and changing the world all for the better, actually start 204 00:14:45.240 --> 00:14:48.840 doing it instead of making more commercials about how Jesus sees your buddy man. 205 00:14:48.960 --> 00:14:52.720 I think that's a really really good point. So what about I know we're 206 00:14:52.720 --> 00:14:56.679 all nonprofits here, but what about maybe doing a little bit of a prediction. 207 00:14:56.840 --> 00:15:00.159 What do we think, guys, do we think that this campaign is 208 00:15:00.159 --> 00:15:01.519 just going to peter out, like we're not going to hear about it in 209 00:15:01.559 --> 00:15:05.080 six months, or do we think it's just gonna like ramp the freak up 210 00:15:05.159 --> 00:15:09.720 and by the end of twenty twenty three they'll just be billboards everyone. What 211 00:15:09.840 --> 00:15:13.440 do you think? It's a pop style nonsense coming through again, Peter Popov 212 00:15:13.519 --> 00:15:18.960 and his steed money, Peter Popov running around again. You have mega pastas 213 00:15:18.039 --> 00:15:22.519 running around her because it's an easy way to get get the green back. 214 00:15:22.559 --> 00:15:24.840 It's just so easy. Yeah, here was a large check that'll do. 215 00:15:26.200 --> 00:15:28.879 Here's a lot of large check that'll do. Oh, here's a third one 216 00:15:28.960 --> 00:15:33.000 and that'll do nicely as well. As it's not going anywhere. The campaign 217 00:15:33.000 --> 00:15:35.320 may be complete, not a horse manure. It may be you know, 218 00:15:35.559 --> 00:15:39.120 dreamed up out of the you know, is stinking the china of somebody that 219 00:15:39.240 --> 00:15:43.240 you know has nothing better to think about. But you know, it's just 220 00:15:43.279 --> 00:15:46.480 a load of rubbish. What the actual campaign is that's just irrelevant here. 221 00:15:46.679 --> 00:15:50.799 It's the fact that you know, George Washington is landing squarely on a green 222 00:15:50.840 --> 00:15:54.080 piece of paper in front of you, are going yeah, that's that's quite 223 00:15:54.159 --> 00:15:58.679 nice. Now, wonderful, A large stack of these. Now it must 224 00:15:58.679 --> 00:16:02.679 be working. Keep doing that, Helen. What do you think, um, 225 00:16:02.720 --> 00:16:06.720 Because we're getting close to an election year. Um, and I just 226 00:16:07.000 --> 00:16:11.080 know the Christian right, I just know him this. I'm gonna I'm bet 227 00:16:11.080 --> 00:16:12.480 I'm gonna. I bet we're going to see more of a push because it's 228 00:16:12.480 --> 00:16:15.960 like, you know, basically, they're gonna be a line like vote for 229 00:16:15.039 --> 00:16:18.000 Jesus. Your vote is your vote for Jesus, and he gets you, 230 00:16:18.279 --> 00:16:23.200 and they'll come and the two messages will be all flim flam in these people's 231 00:16:23.200 --> 00:16:27.840 heads and they will equate the campaign with voting for Jesus, vowing the person 232 00:16:27.879 --> 00:16:30.639 that's closer to their God, or you know, whatever it is. And 233 00:16:30.960 --> 00:16:33.879 I can see them to get more of those donations. And it's like, 234 00:16:33.879 --> 00:16:37.240 well, we put a billion dollars into it, We're gonna get our money, 235 00:16:37.480 --> 00:16:40.159 especially if we're being into an eluction year. I just I can just 236 00:16:40.200 --> 00:16:45.159 see it having as the same playbook all the time. Yeah, what do 237 00:16:45.159 --> 00:16:48.399 you think, Kelly, Is this going to be something that's we're just never 238 00:16:48.440 --> 00:16:52.000 going to see the end of or will this be gone by the next nonprofits 239 00:16:52.000 --> 00:16:55.879 episode. No, it will be gone by the next nonprofits episode, unfortunately. 240 00:16:56.840 --> 00:17:00.519 But now where I live, I'm out in the rural area is and 241 00:17:00.639 --> 00:17:03.240 I don't have those billboards here, so they do have some room to expand, 242 00:17:03.480 --> 00:17:07.200 and they probably will. But you know, human beings are fickle. 243 00:17:07.279 --> 00:17:11.599 We tend to follow fads, We don't stick with stuff. And I think 244 00:17:11.640 --> 00:17:15.559 you'll probably see it die out in two three years, just on a realistic 245 00:17:15.640 --> 00:17:18.119 level, it might. It will probably expand for another six months to a 246 00:17:18.240 --> 00:17:22.240 year and then die off start dying off after that. So I think this 247 00:17:22.359 --> 00:17:26.440 article does a really good job of of, you know, showcasing how this 248 00:17:26.599 --> 00:17:33.400 campaign currently is just not successful and I don't think any of that is going 249 00:17:33.440 --> 00:17:37.000 to change anytime soon. So I think that's great, you know, for 250 00:17:37.119 --> 00:17:44.079 where I sit. If evangelicals want to spend a billion dollars, you know, 251 00:17:44.200 --> 00:17:48.839 wasting it on you know, messages to their own people, I'm not 252 00:17:48.119 --> 00:17:52.920 upset. But yeah, I think that's it for today. But as always, 253 00:17:52.920 --> 00:17:56.480 folks, if you want to hear more from us, click the link above.