1 00:00:00,120 --> 00:00:05,200 I think that the entire selling process, regardless of how you are selling, 2 00:00:05,360 --> 00:00:09,839 is going to be less of this highbee value this is what you get in 3 00:00:09,880 --> 00:00:13,400 it, and more of a like, hey, how can I help you 4 00:00:13,439 --> 00:00:16,719 make a decision in a you know, how can I make sure all of 5 00:00:16,760 --> 00:00:19,800 your questions answered? How can I help you to decide is this right for 6 00:00:19,839 --> 00:00:22,199 you? Is this not right for you? Like we don't want the wrong 7 00:00:22,239 --> 00:00:25,679 people to buy our courses because then they don't get results either. So I 8 00:00:25,679 --> 00:00:29,920 think there's going to be a big that that's going to happen as well. 9 00:00:29,960 --> 00:00:34,000 Welcome to imperfect Action. I'm Steph Taylor. For years, I read all 10 00:00:34,039 --> 00:00:38,240 the books, downloaded all the freebies, and did all the courses, but 11 00:00:38,320 --> 00:00:42,799 it wasn't until I started taking imperfect action that my business had its first million 12 00:00:42,840 --> 00:00:49,640 dollar year. Imperfect action is about doing things before you're ready, prioritizing consistent 13 00:00:49,719 --> 00:00:54,520 action over perfect action, and moving forward even when you're not sure you're doing 14 00:00:54,560 --> 00:00:59,159 it right. On this show, you can expect mindset advice, actionable marketing 15 00:00:59,200 --> 00:01:03,960 tips and strategies to build a business that brings you more profit, more freedom, 16 00:01:03,040 --> 00:01:08,400 and even more joy. You want the list to get my daily busbusters. 17 00:01:08,840 --> 00:01:12,159 Every day I'll send you a bite sized prompt designed to help you grow 18 00:01:12,200 --> 00:01:17,200 your business in a more intentional way. Sign up at Steph Taylor dot Co, 19 00:01:17,480 --> 00:01:23,439 forward slash DBB, or at the link in the show notes. Hey, 20 00:01:23,680 --> 00:01:26,920 welcome back to in Perfect Action. This is episode seven hundred and sixty 21 00:01:26,959 --> 00:01:34,920 three. This is the third part of the three episodes of biz Besti's chat 22 00:01:34,000 --> 00:01:38,920 that I did with my friend Anita Sikh where we both went In the last 23 00:01:38,959 --> 00:01:42,120 two episodes, we went behind the scenes and shared a little bit about our 24 00:01:42,280 --> 00:01:48,519 lessons from twenty twenty three in our businesses. We did a little launch debrief 25 00:01:48,719 --> 00:01:53,079 on what worked in our launches in twenty twenty three. So if you haven't 26 00:01:53,079 --> 00:01:57,680 listened to those two episodes, scroll back and go and listen to both of 27 00:01:57,719 --> 00:02:00,840 those. We're pretty candid and pretty open about what worked and what didn't work 28 00:02:00,920 --> 00:02:07,200 in our businesses. And in this episode today, we are sharing our predictions 29 00:02:07,200 --> 00:02:10,360 for twenty twenty four. So what do we think is going to happen in 30 00:02:10,360 --> 00:02:14,080 the online business space? What do we think are going to be some of 31 00:02:14,120 --> 00:02:19,680 the big shifts happening in launchers? And I'm really excited about this episode because 32 00:02:19,680 --> 00:02:24,520 Anita and I actually had very different opinions on one particular topic. That topic 33 00:02:24,560 --> 00:02:29,919 big social media. So jump in and listen to the episode and let us 34 00:02:30,000 --> 00:02:32,639 know. Reach out to us on Instagram. I'm there at Steph Taylor dot 35 00:02:32,680 --> 00:02:38,039 com, Anita is there at Anita seek is I e K and reach out 36 00:02:38,039 --> 00:02:43,520 and let us know what you think of our opinions and our predictions for twenty 37 00:02:43,599 --> 00:02:46,479 twenty four, because we both love to hear from you. So let's jump 38 00:02:46,520 --> 00:02:52,759 into the chat that Anita and I had. Hello, Welcome back to our 39 00:02:53,000 --> 00:02:57,439 third little installment of I'm going to call it biz Bestie Chats. Maybe we 40 00:02:57,520 --> 00:03:01,599 could make that one going thing. Yeah, so we missed our last two. 41 00:03:01,759 --> 00:03:07,360 We did a little recap of our lessons that we learned in twenty twenty 42 00:03:07,360 --> 00:03:10,879 three, we did a little debrief of our launchers from last year, and 43 00:03:10,919 --> 00:03:15,000 then this episode we're going to do our predictions for twenty twenty four. So 44 00:03:15,039 --> 00:03:16,879 Anita, do you want to kick it off? What do you think is 45 00:03:16,879 --> 00:03:22,120 gonna happen this year? You know what? I think one of the big 46 00:03:22,520 --> 00:03:24,039 key predictions, which, to be honest, I think I mentioned this maybe 47 00:03:24,039 --> 00:03:29,520 even last year, but I think last year big rise of AI and Chatti, 48 00:03:29,960 --> 00:03:32,360 Oh you stole one of my words chats and I haha, that's why 49 00:03:32,400 --> 00:03:38,439 you should go first always. But anyway, big convos right last year, 50 00:03:38,520 --> 00:03:44,400 Chat GPT, AI Chat chop still all oh child, and then we realized, 51 00:03:44,439 --> 00:03:46,360 oh wow, like it's actually like it's great. Don't get me wrong, 52 00:03:46,439 --> 00:03:53,400 Chat GPT is really powerful advocate over here. But I think with the 53 00:03:53,479 --> 00:04:00,479 rise of AI and automations, we're craving a human We're craving genuine talking about 54 00:04:00,479 --> 00:04:05,879 like genuine human connection. And I think one of my biggest predictions is the 55 00:04:05,919 --> 00:04:12,080 fact that brands who anything in the realm of humanization. So I'm talking about 56 00:04:12,080 --> 00:04:16,920 whether or it's personal brand, whether or not it is the element of just 57 00:04:17,040 --> 00:04:25,199 personalizing a customer experience, whether or not it is community like building communities. 58 00:04:25,879 --> 00:04:30,480 I think is going to be one of my biggest predictions because I think also 59 00:04:30,639 --> 00:04:33,879 in the last two three years, more rise and competition as well. So 60 00:04:33,920 --> 00:04:39,240 I think anything that is going to get the one thing that is very hard 61 00:04:39,240 --> 00:04:43,120 to copy, which is human connection, is going to be I think a 62 00:04:43,120 --> 00:04:47,759 big focus for a lot of absolutely. So I wrote in my notes one 63 00:04:47,759 --> 00:04:51,079 of my bullet points was AI is going to get smarter. So where can 64 00:04:51,160 --> 00:04:56,079 you be more human? Oh? I love that. It's true. It's 65 00:04:56,079 --> 00:05:00,040 true. Yeah, I literally have our brains work the same way. And 66 00:05:00,279 --> 00:05:02,519 also on that, I think it's also it's not going to be just content. 67 00:05:02,560 --> 00:05:05,800 I think it's going to have a flow on effect to courses, programs, 68 00:05:05,839 --> 00:05:11,240 all of that. I think there's going to be more of a need 69 00:05:11,480 --> 00:05:17,079 for the higher touch personal programs. I think there's going to be less of 70 00:05:17,079 --> 00:05:21,160 a focus on the twenty seven dollars. You know, this is all of 71 00:05:21,199 --> 00:05:26,600 the information or especially I think courses where where they just followed up with information 72 00:05:27,480 --> 00:05:30,519 rather than giving you the action steps. Because if you want to go and 73 00:05:30,519 --> 00:05:33,519 find information now it's only going to get easier. But I think where there 74 00:05:33,680 --> 00:05:38,920 is going to be this gap is you, as the expert, know what 75 00:05:39,160 --> 00:05:43,959 somebody needs to do to be able to implement and get those results. And 76 00:05:44,759 --> 00:05:46,120 there's going to be a Actually, I think there's going to be a big 77 00:05:46,160 --> 00:05:54,079 gap in turning that new knowledge into action. And the things that live in 78 00:05:54,120 --> 00:05:59,240 the gap are that support that community, the mindset support especially you know, 79 00:05:59,279 --> 00:06:02,720 when somebody's procrastinating on taking action on what you taught them, there's going to 80 00:06:02,759 --> 00:06:06,000 be a need there for that human connection of how can I help you to 81 00:06:06,079 --> 00:06:12,399 take that action? Yes, one hundred percent. You know what that reminded 82 00:06:12,399 --> 00:06:18,639 me of in terms of the second thing that I'm predicting, value stacking is 83 00:06:19,879 --> 00:06:25,160 out. Isn't too much value stacking? Okay, elaborate on that? How 84 00:06:25,319 --> 00:06:32,839 please? I feel like that worked when we were all locked down. You 85 00:06:32,879 --> 00:06:35,279 want to do? You want to explain what value stacking is for our listeners 86 00:06:35,319 --> 00:06:40,439 who don't know. All right, yea, So value stacking you're imagining a 87 00:06:40,480 --> 00:06:43,439 salad page for a course. Let's just say when you're scrolling, Mike, 88 00:06:43,480 --> 00:06:46,600 squroll scroll instead of just being like, this is the course, value stacking 89 00:06:46,800 --> 00:06:51,040 is when you're like you get this, but you also get this and this 90 00:06:51,079 --> 00:06:54,800 and this and this and this and this and this. That's value stacking. 91 00:06:54,879 --> 00:06:58,519 Like a head you get the stake knives. Yeah, Like like at Hamburger, 92 00:06:58,560 --> 00:07:01,560 Like you also get the cheese and the baby and a double patty and 93 00:07:02,000 --> 00:07:05,240 the mayo. Like it's value stacking. So that's what I mean when it 94 00:07:05,240 --> 00:07:09,959 comes to value stacking, not to say bonuses are out. I think bonusesn't. 95 00:07:10,360 --> 00:07:13,199 Having an element of a bonus will still be powerful. And I think 96 00:07:13,240 --> 00:07:18,079 ten plates cup may still be helpful, but I think this strategy and idea 97 00:07:18,319 --> 00:07:26,079 of value stacking like a lot may overwhelm me, is my prediction. I 98 00:07:26,120 --> 00:07:30,120 agree, I think people aren't buying as much based on oh, this is 99 00:07:30,160 --> 00:07:33,480 a really good deal. I'm getting ten thousand dollars worth of staff for one 100 00:07:33,480 --> 00:07:38,480 thousand dollars just because you said that it was worth ten thousand dollars. Like 101 00:07:38,480 --> 00:07:40,800 most of the time, it's not right. But I do think I think 102 00:07:40,839 --> 00:07:45,879 bonuses play such an important role in overcoming objections, and I think they're going 103 00:07:45,920 --> 00:07:47,680 to only play more and more of a role in that. And also, 104 00:07:47,839 --> 00:07:55,199 having said that, I think that the entire selling process, regardless of how 105 00:07:55,240 --> 00:07:59,800 you are selling, is going to be less of this highbee value this is 106 00:07:59,800 --> 00:08:03,480 what you get in it, and more of a like, hey, how 107 00:08:03,480 --> 00:08:05,839 can I help you make a decision in a you know, how can I 108 00:08:05,839 --> 00:08:09,519 make sure all of your questions answered? How can I help you to decide 109 00:08:09,879 --> 00:08:11,120 is this right for you? Is this not right for you? Like we 110 00:08:11,160 --> 00:08:15,160 don't want the wrong people to buy our courses because then they don't get results 111 00:08:15,199 --> 00:08:18,279 either. So I think there's going to be a big that that's going to 112 00:08:18,319 --> 00:08:20,879 happen as well. I'm going to add one of mine because now I've kind 113 00:08:20,879 --> 00:08:24,720 of piggybacked on both of yours. I think so a lot of people started 114 00:08:24,759 --> 00:08:28,480 businesses in twenty twenty, right that was now four years ago. They are 115 00:08:28,920 --> 00:08:33,480 yeah, whoa yeah, and you know a lot of them are now kind 116 00:08:33,480 --> 00:08:39,919 of getting to that messy middle point in their businesses where they are taking an 117 00:08:39,960 --> 00:08:45,720 okay income, but they're just constantly peddling and they can't seem to get out 118 00:08:45,799 --> 00:08:48,080 of that level where they are at right now. They can't take on more 119 00:08:48,120 --> 00:08:52,440 clients, so they can't make more money. They can't let go of clients 120 00:08:52,480 --> 00:08:56,080 because then they'll lose money, but then they might have some free time. 121 00:08:56,360 --> 00:08:58,559 So they're kind of in this I don't know, like they need more clients 122 00:08:58,600 --> 00:09:01,440 to make more money, that they can't take on more clients in this tricky 123 00:09:01,480 --> 00:09:07,919 situation. And I predict that they're either going to some of them are going 124 00:09:07,000 --> 00:09:11,480 to take the time to step back, put in the foundations, the systems, 125 00:09:11,639 --> 00:09:13,159 change the business model, do what needs to be done to grow and 126 00:09:13,200 --> 00:09:16,440 evolve. But I also think there's going to be a huge chunk of people 127 00:09:16,519 --> 00:09:22,440 who burn out and unfortunately give up and as sad as that is. I 128 00:09:22,480 --> 00:09:26,279 think that's what's going to happen because we did see so many new online businesses 129 00:09:26,279 --> 00:09:31,960 pop up, and unfortunately, nobody's really equipped these new business owners with the 130 00:09:33,039 --> 00:09:35,120 basic business knowledge of this is what your business model is going to be? 131 00:09:35,200 --> 00:09:39,200 Like, maybe think about how you want to scale, what's your vision for 132 00:09:39,240 --> 00:09:41,799 the business, how are the offers that you're selling serving that vision, all 133 00:09:41,840 --> 00:09:46,279 of those bits and pieces, and yeah, you kind of get to a 134 00:09:46,279 --> 00:09:50,559 point where it's a lot and then you can either change something or give up. 135 00:09:50,639 --> 00:09:54,440 Unfortunately, that is such a good call out. I agree. I 136 00:09:54,440 --> 00:09:58,000 didn't even have I didn't even like think of that, but it's so true 137 00:09:58,039 --> 00:10:03,879 because I think there's a there's a difference I always say, between being really 138 00:10:03,879 --> 00:10:09,600 good at what you do, yeah, and being well known for what you 139 00:10:09,679 --> 00:10:13,720 do. And just because you're very good at doing something does not mean you 140 00:10:13,759 --> 00:10:16,120 shouldn't necessarily start a business in it, because you're soon going to find out 141 00:10:16,240 --> 00:10:22,799 that it's not just about being good at wh yeah, absolutely like yeah, 142 00:10:22,039 --> 00:10:26,000 being good at what you do what you do is just the standard. Absolutely. 143 00:10:26,279 --> 00:10:28,679 Yeah. Also, be good at sales, you need to be good 144 00:10:28,679 --> 00:10:30,279 at marketing, you need to be good at systems, you need to be 145 00:10:30,320 --> 00:10:31,480 good at finances, and if you're not good at all of those things, 146 00:10:31,519 --> 00:10:33,919 then you need to either learn how to be good at those things or you 147 00:10:33,919 --> 00:10:39,759 need to hire somebody who's good at those things. One hundred percent. It's 148 00:10:39,919 --> 00:10:46,360 probably one of the biggest I feel like, like hard truths that I mean 149 00:10:46,399 --> 00:10:50,200 even me, even me right, like probably use YouTube and my husband Dean, 150 00:10:50,200 --> 00:10:54,120 who all have businesses. It's just like you're like, I love to 151 00:10:54,200 --> 00:10:58,279 write, I am really, but like then you start to realize, well, 152 00:10:58,440 --> 00:11:01,120 Okay, being good at running it's not just the only thing that you 153 00:11:01,159 --> 00:11:03,480 need to focus on. There's so many other things that you need to consider. 154 00:11:03,519 --> 00:11:05,600 Okay, do you have the right product suite? Like does the product 155 00:11:05,639 --> 00:11:09,559 suite? I'm lie? So? Also how you want to create impact? 156 00:11:09,080 --> 00:11:16,399 Right? So I'm with you there, Yeah, I think it's either it's 157 00:11:16,399 --> 00:11:18,600 a very important time, I think for people to actually take stock and consider 158 00:11:18,639 --> 00:11:24,240 what their product's suite or offer suite looks like and how they not a guru 159 00:11:24,840 --> 00:11:28,200 out there being like heros, how are your make seven figures? Oh ah? 160 00:11:28,840 --> 00:11:33,039 Is like what do you want? Though? Absolutely a very important question 161 00:11:33,159 --> 00:11:37,840 to think for yourself. What do you actually want the success actually mean for 162 00:11:37,879 --> 00:11:39,399 you. Yeah, like, what does the next five years of your business 163 00:11:39,679 --> 00:11:43,360 look like? Not just the next months? Like it's so easy when you're 164 00:11:43,360 --> 00:11:46,519 starting out to be in such a short term mindset, and fair enough because 165 00:11:48,519 --> 00:11:50,879 you're really in like business survival mode where it's like, oh, this is 166 00:11:52,039 --> 00:11:54,600 how I'm going to keep the lights on for the next month or three months. 167 00:11:54,639 --> 00:11:56,320 You're not thinking about five years ahead, because the idea that your business 168 00:11:56,360 --> 00:12:00,279 might be around in five years time when you're just starting out, that's a 169 00:12:00,279 --> 00:12:03,480 pretty big concept. But if you're not thinking five years ahead, then you're 170 00:12:03,480 --> 00:12:07,519 going to end up down a pathway of a business that's maybe not aligned with 171 00:12:07,559 --> 00:12:09,799 what you want in the long term. I've been there. I think you've 172 00:12:09,799 --> 00:12:15,519 been there as well, and it's a lot easier to figure it out or 173 00:12:15,519 --> 00:12:18,000 get it right the first time round than it is to go down that path 174 00:12:18,080 --> 00:12:24,679 and then burn everything down and start again. Yes, I think that really 175 00:12:24,720 --> 00:12:26,879 closely goes with the what are we up char I don't even know? Three, 176 00:12:28,120 --> 00:12:31,360 I don't even know, prediction, I don't know. I think this 177 00:12:31,559 --> 00:12:37,080 year people are going to be asking some questions reflecting a lot, and one 178 00:12:37,080 --> 00:12:41,960 of the things would be especially because of the wobbliness of the economy, and 179 00:12:43,799 --> 00:12:46,960 you know what, we're still in the thick of it in a way at 180 00:12:46,960 --> 00:12:50,399 the moment. But it's like the last three four years since the pandemic has 181 00:12:50,440 --> 00:12:58,360 been like it's like a corkscrew on a rollercoaster. But I think people are 182 00:12:58,360 --> 00:13:01,000 going to be asking a lot of reflective questions, like does my messaging still 183 00:13:01,039 --> 00:13:07,120 align? Does my office suite still align with what I want to create? 184 00:13:09,240 --> 00:13:13,480 Because we in the beginning of the pandemic, we had to like move quickly, 185 00:13:13,519 --> 00:13:16,159 which I think is both a pro and a con right pro because it's 186 00:13:16,159 --> 00:13:22,279 amazing has so many businesses pivoted and moved and you know, things that were 187 00:13:22,279 --> 00:13:26,360 in person were moved online. But it's like then they were just like keeping 188 00:13:26,360 --> 00:13:30,240 it going into the best degree that they can. But it's like I don't 189 00:13:30,240 --> 00:13:33,279 know, like I feel like they could be now like, ooh, is 190 00:13:33,360 --> 00:13:35,840 this is our old way of operating going to actually help us get to that 191 00:13:35,879 --> 00:13:41,320 next level? It like, I think a lot of reflective work would be 192 00:13:41,440 --> 00:13:46,080 my next prediction. Reflective work in the realm of your brand, your messaging, 193 00:13:46,159 --> 00:13:50,120 your marketing, your office suite. I agree, Oh absolutely, I 194 00:13:50,159 --> 00:13:54,600 think and I mean this might not apply to all businesses, but I think 195 00:13:54,600 --> 00:13:56,799 for most businesses, if you're still using the same messaging that you're using in 196 00:13:56,799 --> 00:14:01,600 twenty twenty, it might be time for a refresh. Yeah yeah, yeah, 197 00:14:01,720 --> 00:14:03,559 yeah. You should always be tweaking your messaging always. I mean, 198 00:14:03,600 --> 00:14:09,799 I don't need to tell you that I bias, but definitely be tweaking your 199 00:14:09,840 --> 00:14:16,519 messaging to align with the current economy and conshumant behavior one hundred percent. All 200 00:14:16,600 --> 00:14:18,320 right. The next one I had on my list, which is actually the 201 00:14:18,399 --> 00:14:22,399 last one I had on my list, was I think there's going to be 202 00:14:22,559 --> 00:14:26,080 an even bigger shift away from social media. You might disagree. I know 203 00:14:26,120 --> 00:14:28,440 you're a bit more of a social media user than I am, but I 204 00:14:28,519 --> 00:14:31,840 like, certainly in the last year, and this is a bit of a 205 00:14:31,840 --> 00:14:35,559 sentiment I've noticed as well with a lot of my audience is people are starting 206 00:14:35,559 --> 00:14:39,360 to spend less and less time on social media, specifically when it comes to 207 00:14:39,399 --> 00:14:43,320 their businesses. They're like, oh, like, I don't want to have 208 00:14:43,399 --> 00:14:46,879 to show up. I don't want to have to be on doing stories and 209 00:14:46,919 --> 00:14:52,759 doing carousels and doing reels and all of the things. Uh So, I 210 00:14:52,759 --> 00:14:54,159 don't know, I think there's going to be a bit more of a negative 211 00:14:54,159 --> 00:14:58,440 sentiment towards it. I've predicted this for the last two years, and each 212 00:14:58,679 --> 00:15:01,639 time I'm noticing it, it gets more and more negative sentiment. So I'm 213 00:15:01,679 --> 00:15:07,080 curious your thoughts on this. Oh, that's interesting, as in less of 214 00:15:07,120 --> 00:15:11,960 a preference for social media. Yes, as in less time spent on it, 215 00:15:13,679 --> 00:15:18,360 less of a positive feeling towards it, more negativity towards it. Yeah, 216 00:15:18,360 --> 00:15:24,720 I'm probably my opinion here differ with you on this one. I think 217 00:15:24,679 --> 00:15:28,919 we're still going to crave an element of social media, but I think what 218 00:15:28,000 --> 00:15:37,039 I'm predicting is how what we expect on social media might be different. I 219 00:15:37,080 --> 00:15:43,799 think gone other days where you can just regurg to take the same old things 220 00:15:43,799 --> 00:15:48,720 that I can probably get on Google. I don't think reels are going to 221 00:15:48,960 --> 00:15:52,759 be as hot of a I know, slightly controversial, but I don't think 222 00:15:52,799 --> 00:15:56,720 reels and you know that is going to be the hot topic. I do 223 00:15:56,960 --> 00:16:03,480 think that we start looking and wear more smarter with us using social media strategically 224 00:16:03,519 --> 00:16:10,360 to drive an audience offline. I think hopefully more businesses are going to start 225 00:16:10,360 --> 00:16:15,120 to see that social media well, I mean a moment of silence for all 226 00:16:15,159 --> 00:16:18,559 the social media managers. But it's like it's going to change all the time, 227 00:16:18,639 --> 00:16:22,519 like every single week, every single month, every single year. It's 228 00:16:22,559 --> 00:16:30,600 going to continue continuously change. But I think I'm predicting, and this goes 229 00:16:30,639 --> 00:16:34,399 back to what I was saying before, just more humanness. I think we'll 230 00:16:34,440 --> 00:16:38,240 still use social media, but I think the type of content that we would 231 00:16:38,240 --> 00:16:45,720 want to be consuming is more human based content on social media channels, and 232 00:16:45,759 --> 00:16:48,799 the other ones are a bit more I don't know, faceless months, they're 233 00:16:48,799 --> 00:16:52,440 a little for me. Anyway, I'm predicting you may get lost in the 234 00:16:52,440 --> 00:16:56,039 noise. Yeah, no, I agree with that. I also think longer 235 00:16:56,080 --> 00:17:02,080 form content is going to be much more. You know, anyone can create 236 00:17:02,240 --> 00:17:07,319 short short form content consistently, I mean consistently, it's a little bit harder, 237 00:17:07,319 --> 00:17:10,920 but creating long form content like you and I do with the podcast consistently 238 00:17:11,039 --> 00:17:15,519 is a lot of work and it takes a lot of dedication commitment to be 239 00:17:15,599 --> 00:17:21,279 able to do it consistently. So I think that's going to be what really 240 00:17:21,319 --> 00:17:26,640 separates the people who are serious about growing their business from those who are kind 241 00:17:26,680 --> 00:17:29,279 of just like, oh yeah, Like I'm going to show up when I 242 00:17:29,319 --> 00:17:33,839 feel like it and then not for a while. Yeah, like a content 243 00:17:33,720 --> 00:17:37,799 business yea. Any way, even though you're not in a con like I 244 00:17:37,839 --> 00:17:41,200 know a lot of people listening may not have like your content business or like 245 00:17:41,200 --> 00:17:44,799 a content running business. But what I mean is more and more. This 246 00:17:44,839 --> 00:17:49,480 is my final prediction, is the idea that the ability to translate what's in 247 00:17:49,519 --> 00:17:53,799 your mind into words out there. And it could be voice, it could 248 00:17:53,880 --> 00:17:59,039 be a blog, it could be I don't know, another like h long 249 00:17:59,160 --> 00:18:02,960 form evil, I don't know, but your ability to translate what's in your 250 00:18:02,960 --> 00:18:08,680 mind out there into words is going to be key because yeah, you can 251 00:18:08,680 --> 00:18:12,000 go on Google, Yeah you can listen to so many different podcasts, but 252 00:18:12,079 --> 00:18:18,839 your ability to inject in your insight and take one concept and translate it into 253 00:18:18,119 --> 00:18:22,920 five different formats that I feel like is the secret source for so many great 254 00:18:23,160 --> 00:18:29,039 quality content creators like yourself, Steph. Like being able to take one hero 255 00:18:29,160 --> 00:18:34,400 piece of content and having a system to then cross pollinate that instead of you 256 00:18:34,440 --> 00:18:38,359 know, for seeing all of these platforms as new, new, new new 257 00:18:38,480 --> 00:18:45,599 you Hello, overwhelmed, Hello, no way that proof? Yeah? All 258 00:18:45,720 --> 00:18:49,880 right? Any other predictions before we wrap up? I think that's it. 259 00:18:51,160 --> 00:18:55,400 Yeah, it's it for me as well as well. Thank you you guys 260 00:18:55,480 --> 00:18:59,960 for tuning in too. What Steph has now coined the bestI chats where you 261 00:19:00,000 --> 00:19:03,759 guy's gonna hang out with us like a fight on the wall to some more 262 00:19:03,759 --> 00:19:07,759 of these, So I hope you guys enjoyed it. If this is the 263 00:19:07,759 --> 00:19:10,559 first episode you've tuned in, A said little heads up, We've got two 264 00:19:10,559 --> 00:19:15,759 episodes as well with YouTube and John, which is the twenty twenty three Lessons 265 00:19:15,440 --> 00:19:21,400 Learnings Faalu and Learnings, and also debriefs of our launches what went well, 266 00:19:21,559 --> 00:19:25,799 what didn't go so well, So definitely tune into those, but make sure 267 00:19:25,799 --> 00:19:32,400 you hit subscribe so that you can be all over any episodes that we hit 268 00:19:32,640 --> 00:19:34,200 lithon. Thank you so much for tuning in.