I think that the entire selling process, regardless of how you are selling,
is going to be less of this highbee value this is what you get in
it, and more of a like, hey, how can I help you
make a decision in a you know, how can I make sure all of
your questions answered? How can I help you to decide is this right for
you? Is this not right for you? Like we don't want the wrong
people to buy our courses because then they don't get results either. So I
think there's going to be a big that that's going to happen as well.
Welcome to imperfect Action. I'm Steph Taylor. For years, I read all
the books, downloaded all the freebies, and did all the courses, but
it wasn't until I started taking imperfect action that my business had its first million
dollar year. Imperfect action is about doing things before you're ready, prioritizing consistent
action over perfect action, and moving forward even when you're not sure you're doing
it right. On this show, you can expect mindset advice, actionable marketing
tips and strategies to build a business that brings you more profit, more freedom,
and even more joy. You want the list to get my daily busbusters.
Every day I'll send you a bite sized prompt designed to help you grow
your business in a more intentional way. Sign up at Steph Taylor dot Co,
forward slash DBB, or at the link in the show notes. Hey,
welcome back to in Perfect Action. This is episode seven hundred and sixty
three. This is the third part of the three episodes of biz Besti's chat
that I did with my friend Anita Sikh where we both went In the last
two episodes, we went behind the scenes and shared a little bit about our
lessons from twenty twenty three in our businesses. We did a little launch debrief
on what worked in our launches in twenty twenty three. So if you haven't
listened to those two episodes, scroll back and go and listen to both of
those. We're pretty candid and pretty open about what worked and what didn't work
in our businesses. And in this episode today, we are sharing our predictions
for twenty twenty four. So what do we think is going to happen in
the online business space? What do we think are going to be some of
the big shifts happening in launchers? And I'm really excited about this episode because
Anita and I actually had very different opinions on one particular topic. That topic
big social media. So jump in and listen to the episode and let us
know. Reach out to us on Instagram. I'm there at Steph Taylor dot
com, Anita is there at Anita seek is I e K and reach out
and let us know what you think of our opinions and our predictions for twenty
twenty four, because we both love to hear from you. So let's jump
into the chat that Anita and I had. Hello, Welcome back to our
third little installment of I'm going to call it biz Bestie Chats. Maybe we
could make that one going thing. Yeah, so we missed our last two.
We did a little recap of our lessons that we learned in twenty twenty
three, we did a little debrief of our launchers from last year, and
then this episode we're going to do our predictions for twenty twenty four. So
Anita, do you want to kick it off? What do you think is
gonna happen this year? You know what? I think one of the big
key predictions, which, to be honest, I think I mentioned this maybe
even last year, but I think last year big rise of AI and Chatti,
Oh you stole one of my words chats and I haha, that's why
you should go first always. But anyway, big convos right last year,
Chat GPT, AI Chat chop still all oh child, and then we realized,
oh wow, like it's actually like it's great. Don't get me wrong,
Chat GPT is really powerful advocate over here. But I think with the
rise of AI and automations, we're craving a human We're craving genuine talking about
like genuine human connection. And I think one of my biggest predictions is the
fact that brands who anything in the realm of humanization. So I'm talking about
whether or it's personal brand, whether or not it is the element of just
personalizing a customer experience, whether or not it is community like building communities.
I think is going to be one of my biggest predictions because I think also
in the last two three years, more rise and competition as well. So
I think anything that is going to get the one thing that is very hard
to copy, which is human connection, is going to be I think a
big focus for a lot of absolutely. So I wrote in my notes one
of my bullet points was AI is going to get smarter. So where can
you be more human? Oh? I love that. It's true. It's
true. Yeah, I literally have our brains work the same way. And
also on that, I think it's also it's not going to be just content.
I think it's going to have a flow on effect to courses, programs,
all of that. I think there's going to be more of a need
for the higher touch personal programs. I think there's going to be less of
a focus on the twenty seven dollars. You know, this is all of
the information or especially I think courses where where they just followed up with information
rather than giving you the action steps. Because if you want to go and
find information now it's only going to get easier. But I think where there
is going to be this gap is you, as the expert, know what
somebody needs to do to be able to implement and get those results. And
there's going to be a Actually, I think there's going to be a big
gap in turning that new knowledge into action. And the things that live in
the gap are that support that community, the mindset support especially you know,
when somebody's procrastinating on taking action on what you taught them, there's going to
be a need there for that human connection of how can I help you to
take that action? Yes, one hundred percent. You know what that reminded
me of in terms of the second thing that I'm predicting, value stacking is
out. Isn't too much value stacking? Okay, elaborate on that? How
please? I feel like that worked when we were all locked down. You
want to do? You want to explain what value stacking is for our listeners
who don't know. All right, yea, So value stacking you're imagining a
salad page for a course. Let's just say when you're scrolling, Mike,
squroll scroll instead of just being like, this is the course, value stacking
is when you're like you get this, but you also get this and this
and this and this and this and this and this. That's value stacking.
Like a head you get the stake knives. Yeah, Like like at Hamburger,
Like you also get the cheese and the baby and a double patty and
the mayo. Like it's value stacking. So that's what I mean when it
comes to value stacking, not to say bonuses are out. I think bonusesn't.
Having an element of a bonus will still be powerful. And I think
ten plates cup may still be helpful, but I think this strategy and idea
of value stacking like a lot may overwhelm me, is my prediction. I
agree, I think people aren't buying as much based on oh, this is
a really good deal. I'm getting ten thousand dollars worth of staff for one
thousand dollars just because you said that it was worth ten thousand dollars. Like
most of the time, it's not right. But I do think I think
bonuses play such an important role in overcoming objections, and I think they're going
to only play more and more of a role in that. And also,
having said that, I think that the entire selling process, regardless of how
you are selling, is going to be less of this highbee value this is
what you get in it, and more of a like, hey, how
can I help you make a decision in a you know, how can I
make sure all of your questions answered? How can I help you to decide
is this right for you? Is this not right for you? Like we
don't want the wrong people to buy our courses because then they don't get results
either. So I think there's going to be a big that that's going to
happen as well. I'm going to add one of mine because now I've kind
of piggybacked on both of yours. I think so a lot of people started
businesses in twenty twenty, right that was now four years ago. They are
yeah, whoa yeah, and you know a lot of them are now kind
of getting to that messy middle point in their businesses where they are taking an
okay income, but they're just constantly peddling and they can't seem to get out
of that level where they are at right now. They can't take on more
clients, so they can't make more money. They can't let go of clients
because then they'll lose money, but then they might have some free time.
So they're kind of in this I don't know, like they need more clients
to make more money, that they can't take on more clients in this tricky
situation. And I predict that they're either going to some of them are going
to take the time to step back, put in the foundations, the systems,
change the business model, do what needs to be done to grow and
evolve. But I also think there's going to be a huge chunk of people
who burn out and unfortunately give up and as sad as that is. I
think that's what's going to happen because we did see so many new online businesses
pop up, and unfortunately, nobody's really equipped these new business owners with the
basic business knowledge of this is what your business model is going to be?
Like, maybe think about how you want to scale, what's your vision for
the business, how are the offers that you're selling serving that vision, all
of those bits and pieces, and yeah, you kind of get to a
point where it's a lot and then you can either change something or give up.
Unfortunately, that is such a good call out. I agree. I
didn't even have I didn't even like think of that, but it's so true
because I think there's a there's a difference I always say, between being really
good at what you do, yeah, and being well known for what you
do. And just because you're very good at doing something does not mean you
shouldn't necessarily start a business in it, because you're soon going to find out
that it's not just about being good at wh yeah, absolutely like yeah,
being good at what you do what you do is just the standard. Absolutely.
Yeah. Also, be good at sales, you need to be good
at marketing, you need to be good at systems, you need to be
good at finances, and if you're not good at all of those things,
then you need to either learn how to be good at those things or you
need to hire somebody who's good at those things. One hundred percent. It's
probably one of the biggest I feel like, like hard truths that I mean
even me, even me right, like probably use YouTube and my husband Dean,
who all have businesses. It's just like you're like, I love to
write, I am really, but like then you start to realize, well,
Okay, being good at running it's not just the only thing that you
need to focus on. There's so many other things that you need to consider.
Okay, do you have the right product suite? Like does the product
suite? I'm lie? So? Also how you want to create impact?
Right? So I'm with you there, Yeah, I think it's either it's
a very important time, I think for people to actually take stock and consider
what their product's suite or offer suite looks like and how they not a guru
out there being like heros, how are your make seven figures? Oh ah?
Is like what do you want? Though? Absolutely a very important question
to think for yourself. What do you actually want the success actually mean for
you. Yeah, like, what does the next five years of your business
look like? Not just the next months? Like it's so easy when you're
starting out to be in such a short term mindset, and fair enough because
you're really in like business survival mode where it's like, oh, this is
how I'm going to keep the lights on for the next month or three months.
You're not thinking about five years ahead, because the idea that your business
might be around in five years time when you're just starting out, that's a
pretty big concept. But if you're not thinking five years ahead, then you're
going to end up down a pathway of a business that's maybe not aligned with
what you want in the long term. I've been there. I think you've
been there as well, and it's a lot easier to figure it out or
get it right the first time round than it is to go down that path
and then burn everything down and start again. Yes, I think that really
closely goes with the what are we up char I don't even know? Three,
I don't even know, prediction, I don't know. I think this
year people are going to be asking some questions reflecting a lot, and one
of the things would be especially because of the wobbliness of the economy, and
you know what, we're still in the thick of it in a way at
the moment. But it's like the last three four years since the pandemic has
been like it's like a corkscrew on a rollercoaster. But I think people are
going to be asking a lot of reflective questions, like does my messaging still
align? Does my office suite still align with what I want to create?
Because we in the beginning of the pandemic, we had to like move quickly,
which I think is both a pro and a con right pro because it's
amazing has so many businesses pivoted and moved and you know, things that were
in person were moved online. But it's like then they were just like keeping
it going into the best degree that they can. But it's like I don't
know, like I feel like they could be now like, ooh, is
this is our old way of operating going to actually help us get to that
next level? It like, I think a lot of reflective work would be
my next prediction. Reflective work in the realm of your brand, your messaging,
your marketing, your office suite. I agree, Oh absolutely, I
think and I mean this might not apply to all businesses, but I think
for most businesses, if you're still using the same messaging that you're using in
twenty twenty, it might be time for a refresh. Yeah yeah, yeah,
yeah. You should always be tweaking your messaging always. I mean,
I don't need to tell you that I bias, but definitely be tweaking your
messaging to align with the current economy and conshumant behavior one hundred percent. All
right. The next one I had on my list, which is actually the
last one I had on my list, was I think there's going to be
an even bigger shift away from social media. You might disagree. I know
you're a bit more of a social media user than I am, but I
like, certainly in the last year, and this is a bit of a
sentiment I've noticed as well with a lot of my audience is people are starting
to spend less and less time on social media, specifically when it comes to
their businesses. They're like, oh, like, I don't want to have
to show up. I don't want to have to be on doing stories and
doing carousels and doing reels and all of the things. Uh So, I
don't know, I think there's going to be a bit more of a negative
sentiment towards it. I've predicted this for the last two years, and each
time I'm noticing it, it gets more and more negative sentiment. So I'm
curious your thoughts on this. Oh, that's interesting, as in less of
a preference for social media. Yes, as in less time spent on it,
less of a positive feeling towards it, more negativity towards it. Yeah,
I'm probably my opinion here differ with you on this one. I think
we're still going to crave an element of social media, but I think what
I'm predicting is how what we expect on social media might be different. I
think gone other days where you can just regurg to take the same old things
that I can probably get on Google. I don't think reels are going to
be as hot of a I know, slightly controversial, but I don't think
reels and you know that is going to be the hot topic. I do
think that we start looking and wear more smarter with us using social media strategically
to drive an audience offline. I think hopefully more businesses are going to start
to see that social media well, I mean a moment of silence for all
the social media managers. But it's like it's going to change all the time,
like every single week, every single month, every single year. It's
going to continue continuously change. But I think I'm predicting, and this goes
back to what I was saying before, just more humanness. I think we'll
still use social media, but I think the type of content that we would
want to be consuming is more human based content on social media channels, and
the other ones are a bit more I don't know, faceless months, they're
a little for me. Anyway, I'm predicting you may get lost in the
noise. Yeah, no, I agree with that. I also think longer
form content is going to be much more. You know, anyone can create
short short form content consistently, I mean consistently, it's a little bit harder,
but creating long form content like you and I do with the podcast consistently
is a lot of work and it takes a lot of dedication commitment to be
able to do it consistently. So I think that's going to be what really
separates the people who are serious about growing their business from those who are kind
of just like, oh yeah, Like I'm going to show up when I
feel like it and then not for a while. Yeah, like a content
business yea. Any way, even though you're not in a con like I
know a lot of people listening may not have like your content business or like
a content running business. But what I mean is more and more. This
is my final prediction, is the idea that the ability to translate what's in
your mind into words out there. And it could be voice, it could
be a blog, it could be I don't know, another like h long
form evil, I don't know, but your ability to translate what's in your
mind out there into words is going to be key because yeah, you can
go on Google, Yeah you can listen to so many different podcasts, but
your ability to inject in your insight and take one concept and translate it into
five different formats that I feel like is the secret source for so many great
quality content creators like yourself, Steph. Like being able to take one hero
piece of content and having a system to then cross pollinate that instead of you
know, for seeing all of these platforms as new, new, new new
you Hello, overwhelmed, Hello, no way that proof? Yeah? All
right? Any other predictions before we wrap up? I think that's it.
Yeah, it's it for me as well as well. Thank you you guys
for tuning in too. What Steph has now coined the bestI chats where you
guy's gonna hang out with us like a fight on the wall to some more
of these, So I hope you guys enjoyed it. If this is the
first episode you've tuned in, A said little heads up, We've got two
episodes as well with YouTube and John, which is the twenty twenty three Lessons
Learnings Faalu and Learnings, and also debriefs of our launches what went well,
what didn't go so well, So definitely tune into those, but make sure
you hit subscribe so that you can be all over any episodes that we hit
lithon. Thank you so much for tuning in.