WEBVTT

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It's time for coffee and company,
fueled by Thornton's on Sports Talk seven nine

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day. Now here's Nick coffee.
I'm not sure how interesting this is.

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Two folks certainly wouldn't find it to
be entertaining. But one of the things

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we've discussed here recently in regards to
college athletics and the big change that's coming

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that is the Landmark House Settlement,
this lawsuit where the settlement we knew was

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going to happen. Well, now
that it's happened, we know the amount

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of money that schools are going to
be able to annually pay athletes. So

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this is the latest. Schools can
share as much as twenty two million dollars

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annually with athletes under this new again
Landmark House Settlement. So the collegiate salary

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cap is twenty two million dollars per
year, which allows universities to pay up

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to that amount at their discretion.
So they can decide if they're going to

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spend that much. That's the limit, and how they decide to divvy it

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out is up to them. Now, what I think is a little bit

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confusing here is that apparently you can
do this but not technically make them employees.

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So this doesn't mean they're going to
be employees. And there's some obvious

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reasons as to why that would be
a big kicker. One of them it's

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not tax related, by the way, because again, if you're a college

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player and you're making a million dollars
in nil or your college, you're a

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college employee playing and making a million
dollars through the school, you still have

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to pay taxes on it. I
don't know why that's become like a big

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talking point, whereas the tax situation
is different one or the other. It's

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not you're gonna have to pay taxes
on I mean, Uncle Sam's gonna get

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his cut. There's no way around
it if it's an IL or if it's

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not. So I'm just curious to
see what happens from here, like what

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takes place at some of these schools. What decisions did they make right?

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What are they prioritize right? Are
they Are they going to cut a sport

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to save money? Are they going
cause again they're not getting like it's not

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like they're getting twenty two million,
They're going to have to start paying twenty

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two million annually to players that they
didn't have to pay before. So there's

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going to be some cuts. Doesn't
mean they're going to cut a program,

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but you know, little things like
maybe let's just say in a few years,

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you end up needing a new oc
well because now you're paying players and

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you're using the amount of money they're
allowing you to use. Twenty two million,

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and that's the cap. You know, maybe the new maybe the head

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coach when he goes out and look
for a new play caller, he didn't

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have the budget that he had last
time around, because again, like unlimited

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amount of money doesn't really exist.
And I guess potentially you could, you

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know, if you've got money to
move around, like, you can find

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other ways to compensate your coaches at
the highest level. But you know,

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twenty two millions a lot. And
there are schools that that that's not a

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lot of money to them, meaning
they have a lot more than that.

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But that's a small group of schools. I would say, so, yeah,

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twenty two million. And you gotta
keep in mind, you know,

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there's how many scholarship players in football? I mean I should know this,

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but is it one hundred? No, Because you can have you can have

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eighty five. I think that's about
right. Yeah, because you usually have

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about one hundred guys in your roster, and then that makes for roughly eighty

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something scholarship guys and then some walk
ons. But yeah, I mean,

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and I will still exist too.
I mean that's not like I mean,

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I'll stand corrected if in fact that
ends up not being the case. But

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I think there are some that believe, well, this is to get rid

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of nil, and it's not.
I mean, this is just a What

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I mean, this is because there
was a lawsuit the nce double A was

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going to lose right because of the
amount of money that they profit from unpaid

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work. And I know the conversation
that has been had for many years,

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and I'm not trying to have the
conversation today because it's stale, it's not

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even relevant. Yes, they do, in fact get a scholarship, free,

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free education, room and board,
great access to medical because of their

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status as an athlete, and they
get a stipend and now they can make

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money through name, image and likeness. Like I don't want to paint it

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as if every college athlete is just
out here roughing it and barely you know,

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able to survive with you know,
food and their stomach and a roof

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over their head. They are taken
care of in a major way. That's

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a different conversation than looking at the
amount of money that the nc DOUBLEA generates

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from basketball the NCAA tournament specifically to
know that that kind of money is made

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and the employees, the talent,
the entertainers get no cut of that,

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like that that you can't do that, Like that's not legal, and that's

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why they were going to lose the
lawsuit, and that's why they came to

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this settlement. But I'm anxious to
see down the line sort of what this,

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you know, what this turns into, because it's already professional sports,

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right, we know that, but
this will be to where I think this

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is going to make it to where
anybody claiming like that it's not pro sports

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and there's still some level of like
amateur model to it is just I mean

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just wrong. I mean I think
they're already wrong now when they say that.

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But when you hear salary cap for
a college about paying players of different

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sports, all sports depending on what
they want to do, like this is

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pro sports now and I don't care
because again it's kind of been that way

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for a while now. Like I
never sit around and watch college basketball college

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football, the two sports I love
so much. I don't sit around and

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just think, oh, man,
this is great because it's wholesome. There's

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a purity to it. These guys
are playing for the name on the front,

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Like, even if that was true, that's not something that I think

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of when I consume the product that
is college basketball, college fall. It's

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entertainment to me. But some people
are like that, and I've learned throughout

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the last few years that the sport's
going to survive without those folks. But

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there are some that are just it
makes them uncomfortable. Maybe they're jealous.

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I don't know what it is,
but just knowing that you know a quarterback

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for your team he throws an interception
and he's walking off the field after the

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bad play, you're going to be
angry in general, because man, like,

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what are you thinking throwing that ball? But knowing that he might have

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a nicer car than you in the
parking lot. There are some people that

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that makes you even more angry than
just the interception. I can't relate.

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I don't understand that, but I
think it's true. So it's a good

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question that came in right as soon
as we started discussing this, and this

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is a longer text that I can't
haven't actually read the entire thing, but

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what I think you're what you're asking
here is that will the booster money like

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Rick Keeber at Glow Brands, Planet
Fitness and in Senten City, will that

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money specifically go towards nil to where
like you're not asking fans to donate,

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like, collectives are important because you
need to raise money. And I think

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the five to two Circle has done
a really good job. That campaign they

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put together where Rick Keeber was gonna
match a million dollars once fans contributed a

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million dollars like that was a great
idea. It worked, and it really

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got people like collectively realizing, hey, we're all excited as a fan base

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here here we go. Everybody's putting
money up to try to go build this

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new team. And that's great.
But if they could get away from like

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asking fans again, fans are going
to do it because fans care so much,

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they're so passionate, they're going to
pay if they can to try to

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help support their team and help.
In fact, some fans probably feel even

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more responsible for said success if they're
giving fifty dollars a month and it's helping

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to get players, which is cool, but I just still think there's a

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level of like, come on now, like you asking fans and again there's

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an out for it right now,
Right now, you're asking fans to pay

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because you can't. Well now you
can. So only time will tell as

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far as what it really looks like. But the cuts that are made,

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the sacrifices schools decide to make to
make this work and to compete at the

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sports that they realize. Like,
let's just be real, if you're really

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good in football, or really good
in basketball, or maybe really good in

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women's basketball, maybe really good in
baseball, maybe really good in volleyball,

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Like not all of those are gonna
make you a ton of money if you're

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having success, because you know,
it does cost money to run those programs

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as well. But like that is
better all that is, that is better

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for the university than it is if
you are good at sports that like just

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just costs money. And I hate
to say that, but that's just that's

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just the reality of it. So
what changes are made as far as how

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these schools decide to move forward is
going to be fascinating. To me,

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but I also want to see what
NIL looks like once this is in place,

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because they're still going to be in
il and I just part of me

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says it'll be less, It'll be
it'll be light, but again maybe not

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right like this again, like college
sports is something that certain people, the

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diehard fans that are so passionate about
their school, and there's a lot of

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them like they'll find a way to
get money if they have access to it,

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to help, to help because they
care that much. All right,

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it's coffee and company. We are
feel about Thorton's here on Sports Talk seven

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to ninety. Appreciate you hanging out
with us. I will tell you the

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the anonymous quotes. We'll get to
that coming up in just a moment.

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So the ACC, it's not just
the ACC, it's I think I think

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every league does it. But Athlon
Sports release their accuh annual article where it

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shares anonymous quotes from different ACC coaches
about each team. And over the years,

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these have always been to me on
the Louisville side, kind of you

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know, fluff, like there's not
a whole lot there like it. Rarely

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do you read didn't think, man, I can't believe this coach said that

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I can't wait to fee I wish
I knew who it was. The only

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time I could think of that is
whenever an anonymous coach talked about like how

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bad Lamar Jackson was and how bad
he'd be in the NFL, and how

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you know all of his weaknesses.
And there's no scenario where I will ever

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believe it was anybody other than Dave
Clawson, because that's just the only coach

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that I think it could have been. And that added to like that,

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you know, I don't want to
call a rivalry because it'd be embarrassing to

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claim that your rival is Wake Forest
in football, but you know there was

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there was some history there and that
was that was part of it. But

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here's here is what four different coaches
had to say about Louisville anonymously. Watch

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out for these guys. They were
ahead of schedule last season and sneaked up

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on a lot of teams in our
league. Okay, that's positive comment,

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right, not a whole lot there. But this says the offense is good,

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but it's not that level brom normally
operates at. The quarterback play has

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been good and solid, but never
really great. So they brought in Shuck

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to take over the job. Okay, I mean I would have loved to

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have heard more of a comment and
a thought on what you think of Shuck,

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But look, I think the kids
got everything you want. Is you

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know, when it comes to quarterbacks
that have really succeeded under Jeff Brahmin,

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I'm not talking about Jack Plumber,
although he did win ten games. Let's

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be real. The offense was good
enough, and again they were successful.

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But you can say this with that
without it being an insult. I think

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it's just the truth. The quarterback
position was probably your weakness on offense.

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So usually it's the strength when Jeff
Brom's calling the plays and he knows how

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to really get the most out of
somebody in their ability at that position.

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I think Shuck is that guy.
It all just comes down to him being

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healthy. He's never been able to
stay healthy and hopefully that changes this year.

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Here's another quote. The defense really
carried them at parts of last season.

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They are stronger than you think and
can play really physical. Last quote

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here, they don't get enough national
attention. Brom's back home, he knows

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the state and can recruit better talent
to that place than it Purdue. They

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can be just as good this year, especially if the offense opens up more.

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I like that. I mean,
I think we're getting some good national

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attention. But you know, you
can never have too much, I guess.

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But I mean, last year you
won ten games. Your defense really

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did carry you. I think that's
actually true. Like the defense last year

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at times really bailed you out.
And you should be better defensively this year,

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in all seriousness. You should.
I don't know if you're going to

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be, but you should be better. You brought back some really proven,

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talented players, and you brought in
some good transfers. You got MJ.

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Griffin off of an injury, and
he was apparently the best player in camp

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before he got hurt last year.
But if Jeff Brom's opening up the playbook

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and there's really there's a lot,
you know, the offense is really dynamic

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like we have typically seen under other
Jeff Brom coach teams. You haven't seen

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it in Louisville yet. And look, the offense was good. I don't

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act as if they know they weren't
good offensively. They were, but with

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the pieces they've added, especially if
Shuck is the real deal, and he

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stays healthy. I mean, I
mean, you could mean. I don't

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want to get ahead of myself here, but I wouldn't be shocked if Louisville

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is in a position to where they're
right there with a chance to play in

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the ACEC Championship game. The schedule
is a little bit tougher, but it's

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not you know, there's still aren't
There are still not games on the schedule

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that you look at and say,
well, damn, we automatically should just

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look at that and consider it to
be a loss. I'm not saying you

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should expect to go twelve and oh, but you got to go on the

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road and play at Clemson. That's
a game that you will be big underdogs,

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actually if you will be at the
time. But like, what was

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the line nine and a half?
I think Louislle plus nine and a half

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was one of the early lines we
got from Louisville schedule a few weeks ago

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from I think DraftKings, and they'll
be dogs. They'll probably lose because it's

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hard to win it Clemson. But
then again, like we're not We're not

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talking about Sat taking the boys down
to South Carolina. We're talking about Jeff

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Brohm who wins big games. And
oh, by the way, Clemson ain't

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what they used to be. They're
still good. I'm not disrespect them as

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if they're bums, but like this, Clemson is not the Clemson that was

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making the playoff every year. It's
a much different version of them. So

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I'm excited, really really excited.
All right before we get to our first

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break here in the five o'clock hour. You know, I don't have a

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strong thought on this, but it
is something that has become a talking point

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in the NFL, and I imagine
people around here have discussed it as well.

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That's Lamar Jackson leaving seven hundred and
fifty thousand dollars on the table.

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He reportedly missed more than eighty percent
of the Ravens offseason workouts, which nullified

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a major contractual payday. Just to
show up to the offseason workouts eighty percent

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of them, you get three fourths
of a million dollars. I mean,

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he's got a lot of money.
He's not hurting for it. I can't

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like claim, well that means he's
not working hard, because I don't.

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I don't know that, but it
is. It's not a bad look.

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But it's certainly not a good look, right, Like he doesn't. He

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just won his second MVP. I
think at that point you can trust it.

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In the offseason, he's shown that
he's fully capable of putting in work

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to continue to be a really good
player. So it'd be different if this

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is a guy who you know,
was all based off hype rarely ever delivered.

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Like that's not Lamar Again. He's
now won the MVP Trophy twice.

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And I think the Ravens this year, I mean their window, it's not

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closing by any means, but I
think they got like a couple more years

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to where, you know, they
break through and make it to the Super

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Bowl, which, by the way, they were a game away last year.

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And I hate to say this,
but it's just the truth. Like,

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as long as Patrick Mahomes and the
Chiefs are doing their thing, the

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Ravens could be elite in a different
era. But if the Chiefs are still

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doing the Chiefs Chiefs are still doing
Chiefs things, If you know what I'm

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saying, you're just you're gonna have
a tough time gett past him because they're

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that good. But here was my
initial thought. This actually might be the

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first real, actual piece of evidence
of where an agent could help you,

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because he didn't have an agent,
right, he trusts himself and his mother,

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and I'm sure he has like an
attorney in some former fashion. But

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an agent would who put this deal
together for you? Was it last year

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when Lamar played? It was last
year Lamar's first year on that new contract.

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Yes, And I think an agent
would make sure that, like,

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you don't have to show up to
eighty percent of the offseason stuff when you

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And again, at the time,
he hadn't I mean, he hadn't won

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the second MVP yet, but let's
be real, at the time he signed

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that contract, like that was a
humongous investment from the Ravens. May not

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have been the guaranteed money that Lamar
wanted, but still he got a great

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deal. And I just feel like
an agent would have paid attention to those

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kind of things to make it.
Because I don't know this, I could

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be totally wrong, but I feel
like a lot of players of Lamar's status

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are aren't contractually obligated with that level
of an incentive based on being there in

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the off season. I think a
lot of dudes that are superstars in the

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league they are probably rarely there in
the off season because they've proven they don't

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have to be right. They trust
themselves, the franchise trusts them to do

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whatever they need to do in the
off season to keep playing at a high

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level and performing at a high level. I just again, I could be

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totally wrong. That's the first thing
I thought of when I saw that,

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is that that's like a fine print
kind of thing in your contract to where

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an agent would step up and say, no, you know, we can

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do other incentive based things if you
want. But like, he didn't have

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to be here eighty percent of the
off season because I don't mean to me

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that, you know, it's if
it's volunteer workouts, not being there for

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eighty percent of the volunteer stuff when
you probably don't live in Baltimore during the

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year, because you know, I'm
sure he's there a lot, but he

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lives he's always in Florida, where
he's from. IL Like, it's rare

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for that type of stipulation to be
in there. But then again, Lamar

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wasn't a rare situation overall, because, understandably so, the Ravens they wanted

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him, They wanted to make him
the franchise quarterback and that clearly at this

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point looks like it was a great
investment. But you know, he had

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two years where he got injured and
didn't finish the season, and that made

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him a little bit weary. So
you know, I would think if he's

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such a fragile player, like maybe
like you know, I I was gonna

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saye, they wouldn't want him doing
a lot of workouts in the off season

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to keep him healthy. But then
again, like you can get hurt walking

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down the street. But yeah,
I feel i'd feel bad. And this

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is clearly just me being biased because
I love Lamar. I feel like I

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feel like it's his stretch. Just
say that it is a bad look,

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but it's not a good look,
you know what I mean. That's that's

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the way I see it. But
I have no doubt that it will not

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have an impact at all on his
ability. But also I'm curious how this

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became like a story. I mean, is there a writer that like was

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is going over like incentive based things
and point of that, because that I

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mean, that's I mean, that's
I think a lot of people are even

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surprised that that type of you know, that type of incentive was even in

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there. All right, quick break, we'll come back on the other side.

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We got a lot more to get
into here before we wrap it up.

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One thing I want to remind you
guys of on the other side.

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You may already know this, but
we eight years ago today, something something

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major happened around here, and that
part of me says, it feels like

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it was eighteen years ago. Also
kind of feels like it was just the

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other day. But we'll talk about
that in a lot more. It is

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Coffee and Company we are feel about
Thornton's right here on Sports Talk seven ninety

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all right, so we mentioned it
at the beginning of the hour here.

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The financial I guess require it's not
really a requirement. It's really your choice.

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But with the settlement in this NCAA
antitrust lawsuit, twenty two million dollars

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annually is the most that schools can
pay college athletes. They're not required to

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do that. That's the salary cap. The schools are going to be able

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to pay up to that at their
discretion. Now, one of the things

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that is probably obvious to a lot
of people, but I hadn't thought much

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about it, is that you can't
I mean, can you still bring in

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I guess you can, but like
if it's a known thing, hey we're

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only doing ten million, Like you're
gonna get left behind, right, Like

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you can't. I mean I guess
if you choose to to spend it wisely,

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Like if you're if you're a big
E school and you don't have a

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football team, like maybe you can
say like, we don't, like the

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reason we're not going to twenty two
million is because we don't even have the

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athletes that would require that, you
know what I mean, Like, no,

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no sport has more athletes than football, and a lot of big E

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schools don't have football. Some of
them have like FCS teams, but some

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of them don't even have teams.
So I can't imagine that if you're trying

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to continue to compete at the top. And what I mean by that is

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you don't want to exist in a
place where like, we know we'll never

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be great, but we're gonna we're
gonna have fun, Like we're gonna try

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to, you know, be middle
of the pack. I mean that may

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be the reality, but nobody like
sets out to do that. And if

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you set out to say, hey, we're not going to pay twenty two

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million across the board, We're going
to pay twelve like you're probably gonna have

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a tough time doing anything substantial.
So this is big. I mean,

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I don't claim to know the financial
situation at any university, including you know,

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the local ones. But Eric Crawford
earlier today WDRB put together a good

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article and I haven't got a chance
to read the entire thing here actually just

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saw it pop up during the break
there, but this is from Eric.

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He tweeted this out just a little
while ago, the twenty million dollar question.

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Louisville isn't the only school trying to
figure out where the twenty to twenty

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two million for player payments is going
to come from in the twenty twenty five

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to twenty six budget. Louisville a
d. Josh hurt because that's this.

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Josh talked with Eric, and again
I haven't read the whole article, but

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as usual, Eric does a great
job, and I'm sure it'll be pretty

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informative, and I'm sure there's some
good quotes in there from herd, including

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this one, which isn't like a
great quote. It's just to me this

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kind of puts it in perspective as
to what this is going to do to

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you universities. Quote, we don't
have twenty millions sitting around I can promise

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you that, which I wonder how
many fans just assume we or athletes just

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to assume, well, you know, they'll figure it out. I mean

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they probably will. But like,
if you're an ad, I mean this,

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this is probably hell for you.
Not because you are somebody that you

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know. It's not because you're mad
the players are getting paid. But this

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just this changes things for you.
I mean this, I mean, you

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now have twenty two million dollars annually
you're gonna be expected to pay. I

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don't want to stay required because you're
have to pay anything. But if you're

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not paying anything and you're paying cheaper
than everybody else, you're gonna give it

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00:22:41.079 --> 00:22:47.440
you pay for So it's one like, it's one thing. If it's twenty

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two million dollars one time. This
is every year annually you can pay twenty

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two million to student athletes. And
maybe I'm wrong, but I just have

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a hard time thinking that you can
as a school, especially again I'm talking

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power four level, maybe power five
if we throw in basketball, because of

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course the Biggie certainly counts as the
top end of that sport. If you're

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just out there with a much smaller
salary cap all the way around, then

347
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for it to not impact you negatively, I think I would just have to

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be that, hey, we're not
there because we don't have as many sports.

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We don't like we cut this sport
and that sport and this sport.

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So therefore we can keep it at
you know, we can keep it.

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I mean in fact, schools that
have a good amount of money that do

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that, do you know that aren't
hurting for money, but don't have as

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many sports. They're the ones who
are going to benefit from this in a

354
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major way because if you want,
you can mean, there's not as much

355
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money to spread around if you don't
have that many if you don't have that

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many sports. And there are some
schools let me just give you an example,

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and maybe this isn't a good example
used because Bellerman is of course brand

358
00:24:00.799 --> 00:24:06.920
new to Division one level, but
there are some schools that are Division one

359
00:24:07.240 --> 00:24:11.960
in like, for example, the
Missouri Valley. The Missouri Valley, they

360
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have a football league. I think
they have football league. It's a it's

361
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different with the it called something different. No, So it's just it's still

362
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in Missouri Valley, but the schools
involved in it aren't the same ones necessarily

363
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in basketball, okay, well and
in football like a lot of those schools,

364
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like Missouri State, although I think
they just got bumped up the Division

365
00:24:26.680 --> 00:24:32.440
one FBS Missouri State. They're FCS
in football, but in basketball, and

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the Missouri Valley is a mid major
league, no doubt about it. But

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Drake, and you know, crighton
left the Missouri Valley by the way,

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But Drake, who else Illinois State
when they're good, Like there's some teams

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in the Valley, Whichita was there
that they make money. They have like

370
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they have, they have really good
attendance. People really care about basketball,

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Like the Missouri Valley is a basketball
that you saw the n I T sold

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00:24:53.119 --> 00:24:56.960
out with Indiana State there. I
mean again, they're not selling out twenty

373
00:24:56.000 --> 00:25:00.200
two thousand like the UMP Center,
but like you're not, you know.

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So my point is, if you're
a basketball player, Let's say Josh Shirts

375
00:25:03.720 --> 00:25:08.319
was still there and he came back
to Indiana State and this was taking place

376
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next year, and let's say they
you know, they snuck in the tournament.

377
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You've got a football team in any
of the state, which is FCS,

378
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and you've got you know, not
twenty two million, because that's just

379
00:25:19.480 --> 00:25:22.720
not realistic for a school like that, but you've got I don't know,

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ten or maybe less. Wouldn't it
just be a foregone conclusion that like football's

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00:25:27.400 --> 00:25:32.640
not gonna get anything close to basketball
because it's it's not it's it's it's a

382
00:25:32.680 --> 00:25:36.960
lower level of play. You can't
probably say that to your football players,

383
00:25:36.960 --> 00:25:38.079
but you know what I mean,
like if you are different level as far

384
00:25:38.119 --> 00:25:42.079
as D one D two at certain
sports, and I know in football they

385
00:25:42.079 --> 00:25:44.799
don't do D one D two they
do, I mean they do, but

386
00:25:44.839 --> 00:25:48.519
it's fcs and fbs, like you
know that that's where it gets a little

387
00:25:48.519 --> 00:25:51.359
tricky. I mean to me,
it's not. It's actually pretty obvious what

388
00:25:51.599 --> 00:25:55.759
you know, where your priorities are
gonna lie. But then again, you

389
00:25:55.799 --> 00:25:57.799
know, you can't really I mean, you can if you want, but

390
00:25:57.839 --> 00:26:03.079
it would be viewed as cold heart
like sports at big time schools are going

391
00:26:03.079 --> 00:26:07.279
to get cut. It's probably not
going to be the most you know,

392
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it's probably going to be sports that
you maybe didn't even realized that school had

393
00:26:08.920 --> 00:26:14.279
a team, but that sucks like
that's that's unfortunate, it really is.

394
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And there was a good breakdown and
I don't want to nerd out too much

395
00:26:18.079 --> 00:26:19.759
on numbers, but now that we're
talking about it and see if I can

396
00:26:19.799 --> 00:26:23.119
pull it up here, there is
a a good breakdown of what like,

397
00:26:23.319 --> 00:26:27.920
what it what each sport caught,
the average of each sport, what it

398
00:26:29.000 --> 00:26:32.480
costs a Power five school just to
fund it. Because that's one of the

399
00:26:32.480 --> 00:26:34.319
things that you know in life,
people don't realize like, hey, wow,

400
00:26:36.079 --> 00:26:38.039
brought in like this much money.
Geez, well, did you ever

401
00:26:38.119 --> 00:26:44.559
consider how much like it cost to
to to to operate right to pay people

402
00:26:44.680 --> 00:26:48.839
like it just because you bring in
this much of of you know, a

403
00:26:48.880 --> 00:26:52.519
revenue stream. If you spent more
to make it happen, then you lost

404
00:26:52.559 --> 00:26:56.079
money. And you know, there's
a lot of people surprisingly in business that

405
00:26:56.559 --> 00:26:59.160
learned that the hard way. They
just act, you know, I guess

406
00:26:59.200 --> 00:27:02.160
they just assume at time that it's
like, you know, unlimited. Yeah,

407
00:27:02.160 --> 00:27:04.519
here we go. So when it
comes to how much does each sport

408
00:27:04.640 --> 00:27:11.799
cost? This is from Tony Altimore, who is a strategy and analytic consultant

409
00:27:12.319 --> 00:27:22.119
within college athletics. So power that
Power five football the average cost for Power

410
00:27:22.200 --> 00:27:27.039
five schools forty four million dollars.
That's what it costs to run your football

411
00:27:27.079 --> 00:27:37.240
program on average. Literally half of
that is now twenty two million is now

412
00:27:37.279 --> 00:27:40.160
what some schools will will choose.
I mean, theyn't have to, but

413
00:27:40.200 --> 00:27:45.759
they're going to choose to pay that
to student athletes. I mean, I

414
00:27:45.759 --> 00:27:48.720
feel like, no matter how successful
you are, how much money you make,

415
00:27:48.400 --> 00:27:55.279
that's not a small thing for anybody. Basketball the average cost twelve point

416
00:27:55.440 --> 00:27:59.279
twenty eight million. So yes,
forty four million to run football, twelve

417
00:27:59.519 --> 00:28:03.000
point two eight million to run basketball, and then there's a big drop off.

418
00:28:03.599 --> 00:28:07.160
Women's basketball is five point nine million, men's ice hockey four point nine

419
00:28:07.160 --> 00:28:11.119
to three, which is a little
bit skewed because I feel like there are

420
00:28:11.119 --> 00:28:14.440
not nearly as many hockey teams as
there are a lot of the other Like

421
00:28:14.519 --> 00:28:18.480
there's I mean, nearly everybody has
a women's basketball team. Baseball is four

422
00:28:18.519 --> 00:28:22.400
point six million, and then after
that, I would have never guessed it.

423
00:28:22.640 --> 00:28:25.799
In fact, I'm not sure what
I would have guessed as far as

424
00:28:25.839 --> 00:28:30.160
what comes in as the as the
sixth most expensive sport for Power five programs,

425
00:28:30.240 --> 00:28:36.480
but I certainly would not have guessed
women's equestrian that's three point Yeah,

426
00:28:37.079 --> 00:28:38.839
I mean, I guess horses are
expensive. You know, the cheapest sport

427
00:28:40.519 --> 00:28:44.440
rifle that makes sense, lady's guns. Yeah, fencing is also at the

428
00:28:44.440 --> 00:28:48.200
bottom here, so you know.
And I'm sure like the ice maintenance is

429
00:28:48.240 --> 00:28:51.920
why ice hockey is up there so
much. I'm sure that's not cheap.

430
00:28:52.599 --> 00:28:56.279
Oh, I'm sure. Yeah.
I mean there's and again there's they it

431
00:28:56.400 --> 00:29:00.240
called. I mean, I remember
when COVID happened. One of the things

432
00:29:00.279 --> 00:29:03.640
that really became a bigger talking point
than it ever will and probably should,

433
00:29:04.359 --> 00:29:11.799
is what it cost these schools to
fund other sports. Like the majority of

434
00:29:11.640 --> 00:29:17.160
I mean, look, the vast
majority of these college sports don't make money.

435
00:29:17.200 --> 00:29:19.000
They cost a lot of money,
and you make so much in football

436
00:29:19.559 --> 00:29:22.119
that it pays for everything else.
Now, there are some rare exceptions,

437
00:29:22.200 --> 00:29:26.960
like around here, where the basketball
programs around here make money. I mean,

438
00:29:26.960 --> 00:29:32.799
they're big money makers and that helps
you. So I don't think we'll

439
00:29:32.799 --> 00:29:37.039
hear anything soon as far as what
decisions are going to be made with sacrifices

440
00:29:37.079 --> 00:29:40.559
are going to be made with this
now in place moving forward in twenty twenty

441
00:29:40.599 --> 00:29:44.599
five, But it'll trust me,
you'll see the effects of this at some

442
00:29:44.640 --> 00:29:51.319
point. All right. So eight
years ago today, Muhammad Ali passed away,

443
00:29:52.359 --> 00:29:56.160
which again part of me feels like
that was twenty years ago. And

444
00:29:56.200 --> 00:30:00.000
the day he passed away obviously was
you know, was a big national store.

445
00:30:00.319 --> 00:30:06.079
But I'll always remember the days after
he passed and of course the day

446
00:30:06.160 --> 00:30:11.680
that they had his funeral, because
I don't think we'll ever have anything like

447
00:30:11.720 --> 00:30:19.799
that again, meaning where there was
that much attention on Louisville and how you

448
00:30:19.839 --> 00:30:25.160
know this larger than I mean,
Muhammad Ali is the most famous person that's

449
00:30:25.200 --> 00:30:26.720
ever come out of Louisville, and
I don't think as long as I live,

450
00:30:26.759 --> 00:30:32.960
they'll ever be anybody that becomes a
more famous person in a bigger figure

451
00:30:33.000 --> 00:30:40.240
within the world I mean Muhammad Ali. But he also was as proud as

452
00:30:40.279 --> 00:30:42.519
anybody to be from here, made
it quite clear throughout his career, his

453
00:30:42.599 --> 00:30:48.240
life, and obviously wanted to have
his funeral here. And there were so

454
00:30:48.319 --> 00:30:51.400
many people that you know, were
a part of you know, coming to

455
00:30:51.440 --> 00:30:53.240
town, the celebrities here to you
know, that had met him and or

456
00:30:53.279 --> 00:30:56.440
become friends with him throughout their life, and it was like a I mean,

457
00:30:56.440 --> 00:30:59.559
it was I could be wrong.
It was eight years ago, but

458
00:30:59.559 --> 00:31:03.039
I feel like he was on like
every station on the planet the live coverage

459
00:31:03.079 --> 00:31:07.680
of his funeral, and all eyes
were on the city, and I feel

460
00:31:07.720 --> 00:31:11.359
like we shine in like a major
way and Muhammad Ali. I mean,

461
00:31:11.400 --> 00:31:15.839
I know there's some people that maybe
don't agree with some of the things he

462
00:31:15.920 --> 00:31:18.039
stood for long ago, and I
don't want to get into any of that.

463
00:31:18.079 --> 00:31:21.279
I'm not telling you that you're crazy
for that opinion. You can have

464
00:31:21.279 --> 00:31:23.160
whatever opinion you want. But I
think Muhammad Ali's awesome. He's the greatest,

465
00:31:23.720 --> 00:31:27.200
and he has a cool factor to
him. And it's timeless. Kids

466
00:31:27.240 --> 00:31:33.559
who were you know that probably don't
remember. They don't remember anything about his

467
00:31:33.599 --> 00:31:37.240
career because you know, they're like
kids who come to visit Louisville. They

468
00:31:37.240 --> 00:31:40.680
don't remember him boxing, they don't
remember when he was on top of the

469
00:31:40.680 --> 00:31:42.519
world, but they know who he
is, and like they'll go show pictures

470
00:31:42.559 --> 00:31:47.160
of them being taken to his childhood
home here in Louisville because it's Muhammed freaking'

471
00:31:47.160 --> 00:31:52.000
Ali. So like not many people
who know even a little bit about him.

472
00:31:52.160 --> 00:31:55.599
If you know just a little bit
about him, you probably know he's

473
00:31:55.599 --> 00:32:00.839
from Louisville because he he was one
as famous as anybody you'll ever see that

474
00:32:00.599 --> 00:32:02.400
that that has come from Louisville,
and he wore it proudly. I mean,

475
00:32:02.440 --> 00:32:05.960
it wasn't the only thing he ever
talked about, but he he throughout

476
00:32:06.000 --> 00:32:09.839
his like it wasn't just like Louisville
claimed him and we let people know,

477
00:32:09.880 --> 00:32:13.599
oh yeah, he's from Louisville.
He let everybody know that and a lot

478
00:32:13.599 --> 00:32:16.039
of instance throughout a lot of instances
in his life. And uh, I

479
00:32:16.200 --> 00:32:21.559
just remember the live coverage of that
and just you know, and this is

480
00:32:21.599 --> 00:32:23.920
this is this is like I don't
know how, I don't know how to

481
00:32:23.960 --> 00:32:28.119
preface this, but you know,
we live in a very violent city.

482
00:32:28.200 --> 00:32:30.519
I mean a lot of cities our
size are dealing with some similar issues.

483
00:32:30.519 --> 00:32:35.279
But like, let's be real,
you can't check the news on your phone,

484
00:32:35.920 --> 00:32:39.559
online or the television without there being
an updated story of somebody getting killed

485
00:32:39.599 --> 00:32:43.960
and murdered. Like it's crazy,
Like it's it's now the norm and it

486
00:32:43.960 --> 00:32:45.599
sucks, but that's just the way
it is. After he passed away in

487
00:32:45.680 --> 00:32:51.240
like four three, four five days, however long it was, we were

488
00:32:51.279 --> 00:32:55.799
all kind of like, you know, embracing him and honoring him. Nobody

489
00:32:55.799 --> 00:32:59.680
got killed like that to me,
like, I don't know, that's I

490
00:32:59.720 --> 00:33:01.039
don't Again, I don't want to
use the wrong word here, but like

491
00:33:01.519 --> 00:33:07.240
that's crazy to me, Like that
like that was I don't know. I'll

492
00:33:07.279 --> 00:33:08.720
move on because I don't want to, you know, Oh it is crazy

493
00:33:08.720 --> 00:33:12.079
though, I mean it's I don't
think about those I don't think it's a

494
00:33:12.119 --> 00:33:15.480
coincidence that that happened. I think
people were more so just like you know,

495
00:33:15.720 --> 00:33:19.440
kind of almost like because it was
a surreal experience, yeah, and

496
00:33:19.480 --> 00:33:22.359
carrying them like they were instead of
you know, I don't I would never

497
00:33:22.440 --> 00:33:24.880
I will never know what brings someone
to live a lifestyle to where they can

498
00:33:25.119 --> 00:33:28.680
kill somebody. But there are people
around here. It happens every day.

499
00:33:29.400 --> 00:33:30.960
But like maybe that just maybe that
wasn't on their mind because they were in

500
00:33:31.000 --> 00:33:35.319
a different place, because they were
like again, honoring the life of somebody

501
00:33:35.319 --> 00:33:38.000
who came from Louisville and came from
West Louisville and wore it very proudly.

502
00:33:38.720 --> 00:33:44.759
So, yeah, eight years and
there were a lot of celebrities that spoke

503
00:33:45.039 --> 00:33:49.400
at at the service, and again
it was across the planet on television and

504
00:33:49.440 --> 00:33:51.799
I don't. I'm not kidding you, like across the entire planet, like

505
00:33:51.839 --> 00:33:53.680
everywhere nationally, I mean not just
nationally, but all over the world,

506
00:33:54.720 --> 00:34:00.480
and of all people. Former colleague
John ramsay, he spoke very close to

507
00:34:00.559 --> 00:34:05.680
Muhammad Ali and he did better than
anybody his speech, I mean what he

508
00:34:05.759 --> 00:34:08.039
it was better than Billy Crystal,
who was a close friend Will Smith talked.

509
00:34:08.079 --> 00:34:13.119
I mean John Ramsey's was better.
And I know some people may not

510
00:34:13.159 --> 00:34:15.199
be big fans of John. I
don't know if you are not. I

511
00:34:15.199 --> 00:34:17.400
think he has a lot of fans
clearly, But like whatever he when it

512
00:34:17.400 --> 00:34:21.480
comes to that, like that's got
to be the coolest thing he's ever done.

513
00:34:22.199 --> 00:34:22.880
And he's done a lot of cool
things. I mean, he's he's

514
00:34:22.920 --> 00:34:25.840
John Ramsey ramslam. All right,
quick break, we'll come back on the

515
00:34:25.840 --> 00:34:30.000
other side, wrap things up.
Thanks for hanging out right here on sports

516
00:34:29.960 --> 00:34:36.440
Stalk seven ninety awtry right, yes, sir, going home, right home,

517
00:34:36.719 --> 00:34:39.280
just home, Yes. Well,
when it comes to buying and selling

518
00:34:39.280 --> 00:34:43.719
a home, you know who to
turn to. It's the folks at Edlin

519
00:34:43.840 --> 00:34:46.320
and Edland. You can give him
a call FABO two five eight hundred.

520
00:34:46.360 --> 00:34:51.199
Check them out online at Edland dot
com. They're a full service residential real

521
00:34:51.320 --> 00:34:54.320
estate brokerage that has been in business
since nineteen seventy six. They'll help you

522
00:34:54.320 --> 00:34:58.880
throughout the process making what I I
don't know if you guys believe this.

523
00:34:58.960 --> 00:35:01.000
I believe the whole process of buying
and selling a home and moving and all

524
00:35:01.039 --> 00:35:06.000
that is just such a headache.
Just thinking about it gives me anxiety.

525
00:35:06.039 --> 00:35:08.559
But not anymore because I know when
I trust the folks at Eatland Needland,

526
00:35:08.559 --> 00:35:13.480
They're going to make it a very
easy and simple process. It's going to

527
00:35:13.519 --> 00:35:15.400
be smooth, and I'm also going
to save money because they'll list your home

528
00:35:15.440 --> 00:35:19.480
for just one percent. They also
have the one percent buyer's rebate. They're

529
00:35:19.480 --> 00:35:22.719
helping you keep your hard earned dollars
in your pocket, which should always matter,

530
00:35:22.760 --> 00:35:24.719
but especially when it comes to moving, buying and selling a home,

531
00:35:24.800 --> 00:35:28.920
those costs can really pile up.
So it's Eatlin and Eaedland. Check them

532
00:35:28.920 --> 00:35:30.480
out online. At Eland dot Com
got McCall fivebut two, five, nine,

533
00:35:30.599 --> 00:35:37.880
nine, twenty eight hundred. All
right, So a lot of folks

534
00:35:37.960 --> 00:35:40.960
reacting to this news about the twenty
two million dollars salary cap that schools are

535
00:35:40.960 --> 00:35:46.559
going to have to figure out and
you know, I if you are an

536
00:35:46.599 --> 00:35:54.159
athlete that has sacrificed to make it
to where you are playing a non revenue

537
00:35:54.159 --> 00:35:58.360
sport at a high level and it's
helped you get your education paid for,

538
00:35:59.559 --> 00:36:05.159
and that school just decides they're no
longer going to have that sport because of

539
00:36:05.199 --> 00:36:08.719
this this change, like that sucks. I would feel I would that would

540
00:36:08.719 --> 00:36:15.559
be crushed if that was me.
That's sad. However, at the end

541
00:36:15.559 --> 00:36:20.719
of the day, if you simply
just no longer have the sports that will

542
00:36:20.800 --> 00:36:24.400
never generate money for you and only
cost money, I mean that alone,

543
00:36:24.880 --> 00:36:28.960
the savings there could go a long
way for this. I mean, that's

544
00:36:29.239 --> 00:36:30.360
that's just I mean, I hope
that they don't do that. I hope

545
00:36:30.360 --> 00:36:34.599
they find ways to not cut any
sports because again, that would be awful.

546
00:36:36.360 --> 00:36:42.039
But I mean I think you'll see
that a lot, because that's the

547
00:36:42.199 --> 00:36:45.119
easiest thing to do when it comes
to just boom, there we go.

548
00:36:45.239 --> 00:36:47.800
We know we won't, we know
we don't and it won't make money and

549
00:36:47.880 --> 00:36:53.440
it only costs. Therefore we've I
mean, you could cut I mean twenty

550
00:36:53.440 --> 00:36:55.960
two millions a lot, but like
you could cut a few sports that you

551
00:36:57.000 --> 00:37:02.280
know just cost your money and will
never and that alone can make it to

552
00:37:02.320 --> 00:37:05.840
where instead of twenty two million,
you're looking at you know, forty to

553
00:37:05.840 --> 00:37:13.519
fifty percent of that. So it
sucks. Now how Title nine factors into

554
00:37:13.559 --> 00:37:15.360
this, that's a couple there's a
couple couple people that have asked that,

555
00:37:15.360 --> 00:37:17.119
and I don't know the answer to
that. And what I mean by that

556
00:37:17.239 --> 00:37:21.119
is, like, you know,
I think we all know what Title nine

557
00:37:21.199 --> 00:37:23.280
is, but if you just were
to get I mean you can't. I

558
00:37:23.280 --> 00:37:27.760
wouldn't think you'd be able to just
get rid of the women's sports, or

559
00:37:27.800 --> 00:37:30.880
just the men's for that matter.
But yeah, we don't have a lot

560
00:37:30.920 --> 00:37:32.079
of answers as far as what this
looks like down the line, as far

561
00:37:32.079 --> 00:37:35.679
as what decisions each school are going
to make, only time will tell.

562
00:37:35.719 --> 00:37:39.400
But this is, honestly, I
think the biggest thing that has happened in

563
00:37:39.440 --> 00:37:43.840
recent years that is going to change
college athletics in a major way. And

564
00:37:43.880 --> 00:37:46.039
look, let's be real, it's
already changed in a major way with NIL

565
00:37:46.079 --> 00:37:49.679
and the portal, but this will
just make it to where I mean,

566
00:37:49.679 --> 00:37:52.360
fundamentally, it's just not what it
once was. I think it could still

567
00:37:52.400 --> 00:37:54.119
be great. I'm gonna still love
it because I don't know how not to.

568
00:37:54.719 --> 00:37:58.280
But it'll be different, no doubt. Are you guys Enjoy your evening.

569
00:37:58.280 --> 00:38:00.239
We're back at it tomorrow right here
on Sports Talk seven Indi

